Y'all ever get to work and then get a text from
@KarimCheese
letting you know you made
@Forbes
#30Under30
in Gaming?
Just me?
Blown away and honored. Don't really have much to say, just totally, totally floored.
Not an esports expert, but as a MassComm expert, I want to offer some perspective. In PR you get two options
🏃🏼♀️Immediate action at a higher risk
🚶Slower action with lower risk
However, there is a way to blend the two in this situation to mitigate damage. 🧵
The bottom line: it’s easy to dissect these situations once they’ve happened and a lot harder to plan for them as they are happening. Crisis comms is hard, but sometimes it can look like art.
The crisis: a coach being released right before a game.
The execution: a tweet statement without background explanation.
Suggestion: delay the announcement. Say a support coach will be subbing in for this game and announce the head coach departure later.
You do this to delay the outcry. People will be curious, but not blindsided. It also cuts down on speculation. Speculation is great when your teasing positive things like new merch or games, not when your managing a crisis.
Another thing to remember is your audience is going to be hurt no matter how great you handle a crisis. You need to give them a space to put that hurt.
E.g: “We’re just as hurt that it didn’t work out as our fans are, so join us below in thanking LS for his groundbreaking work.”
People miss the covert misogyny when they complain about trans women competing alongside cis women. Game Changers doesn't exist because men are secretly better than women at gaming, it exists because we experience harassment in other spaces, just like trans women.
And a last suggestion: having support in the statement (players by the CEO) isn’t as powerful as having support on platforms (players sharing statement from CEO with messages of support). It adds a layer of authenticity to your message.
@nhannahjones
@vikkie
Yes, but I'm also enjoying watching the "just follow the law" crowd be absolutely shocked that their sentiment also applies to them.
And before I weigh in, a quick disclaimer: this is by no means a take down of the C9 comms team. Comms teams rarely get full autonomy in situations like this (and maybe they should!). This is my objective analysis for others to look at as a case study.
I won’t tell her story on her behalf, but y’all. This woman picked up her entire life and drove across the continent to be a part of this team. So fucking proud.
I’ll be putting out a statement shortly and then deleting Twitter from my phone for a while. If you need to get up with me, please reach out on my other socials.
"My life won't be affected by Twitter shutting down."
"Bird app bad, who cares."
You know? Some of us literally built careers and livelihoods on social media management, are we're watching one of the biggest components of that crash and burn.
📢 CLG JOB OPENING ‼
We're looking for a Social Media Coordinator to join our team! If you...
✅ are exceptionally organized
✅ have working experience with social media, and
✅ have knowledge of the esports/gaming community
Then this role is for you:
Saying this now because I no longer feel the need to pull punches when it comes to the LCS:
You could expand/strengthen your fem fan base by using Emily in waaaay more content. Or any women/nonbinary/fem folks.
She’s a bad ass.
Most esports journalists regularly violate the
@spj_tweets
code of ethics, most notably postulate two:
"Minimize harm."
I often find esports "journalists" to be frustratingly inept. This type of amateurish work hurts people.
I want to scream.
Stop.
Everybody fucking stop. Stop spreading it. Stop advertising it. Stop.
Being seen “naked” against your will should NOT BE A PART OF THIS JOB.
Thank you to all the male internet “journalists” reporting on this issue. Fucking losers
@HUN2R
It’s been one year since we all came into the office for what we thought was a budget meeting, only to be informed that CLG was done.
I’m very grateful I’ve been able to continue working with some of my friends, but today I want to finally talk about what that day was like.
I forgot how exhausting applying for jobs can be. You need to tailor your resume and cover letter for each role and company, flex your connections and send them personalized notes hoping to get consideration.
Then you do that five times a day for a week. No responses.
When the guy at the KBBQ place recognizes your fiancés LoL shirt, so your fiancé gets his summoner name and sends him RP, and then the guy reveals he is the owner of the restaurant and asks for his number so we can let him know we’re coming next time.
@EliasTries
rocks.
You all have no clue how much work
@missharvey
and
@KimDynasty
put in to make certain these ladies landed on a team worthy of their talents.
Forever grateful to
@FlyQuest
, and proud beyond words they all stuck together despite the circumstances.
#RuleWithRed
Today is my last day with CLG. I always dreamed of working with CLG, but I never thought I’d see it’s end. I’ve been a fan for 13 years and an employee for 6 years, all while putting my heart and soul into this beautiful part of my life. 💙
That’s a wrap on our first-ever
@wizards_magic
: No Boys Allowed sponsored by TGI!! This was a blast and we WILL be doing it again.
Huge thank you to
@TravisGafford
who kindly made this completely free for everyone to play ♥️
man I love cardboard.
Not featured in this video but it goes without saying, I owe it all to
@KimDynasty
. No one in the gaming/esports industry trusted me because I had a corporate background and he took a chance on me.
You all will never know how hard he tried. This man is a legend.
"How does this happen!? I said super NICE! ZERO BS"
@JamesDash
felt that an
#LCS
Super Week deserved super nice attire. The assignment may not have been understood.
Endlessly proud of
@kamikazplatypus
and the program he built. God damn. I wish it would’ve been our banner, but that crew specifically deserves it all the same.
It's our anniversary, which means we are now one year out from the wedding!! 🍾🎉
Grateful for every minute I've spent with you, even the ones where you make noises I hate or insist on wearing those awful shorts that need to be thrown away.
Still the best ever ♥️
Y’all. 😐
It’s fine to compliment a woman’s outfit. It’s even fine to say she looks like she has exciting plans.
It’s not fine to then ask where those plans are, if you can join her, and if you can split an Uber together because you’re headed in the same direction.
#PAXEast
Pretty rude that we’ve lived through almost three years of pandemic and we still haven’t changed our mindset that sweatpants should count as formal dress code.
Honestly completely chuffed by this decision. I’m excited to see someone who is such a huge fan of NA get the chance to take the helm. I’m entirely biased, but I have a lot of faith in
@TheeMarkZ
.
And blah blah blah if you don’t have faith why you even here 😉
Got a cold call from a company who wants to work with CLG to my PERSONAL CELL NUMBER!
If you are a company that wants to work with us: Do not do that! Thank you!!
This Afternoon: A League of Legends spin on a TV classic, with a grand prize of the most expensive skin Riot has ever released!
The CWE continues with Day 3 in just over an hour and the name of the game is:
WHO WANTS TO WIN A $500 AHRI SKIN!
I’ll keep it cute and profesh on the timeline but just know that my true feelings ✨🌸 are not 🌸✨
If I can just say, as a former coworker of his, they do not make them like him very often. I pity anyone who doesn’t see his value.
Hey everyone, today was a super tough day as I've been let go from NRG after what has been one of the most magical seasons I've ever had the pleasure of being apart of.
That being said, I'm currently LFT for any management opportunities in League of Legends and beyond!
My silly, sexy, hunky honey ♥️
There isn’t much you could say about Elias that hasn’t already been said about penicillin or sliced bread. Happy birthday, babe. You’re simply the best.