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Alexander Lee Profile
Alexander Lee

@alexleewastaken

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996
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writer with a heart of gold, a heart of iron, and a heart of flesh・gaming/esports guy @digiday ・on here less these days, but still posting grimly through it all

New York, USA | he/him
Joined March 2013
Don't wanna be here? Send us removal request.
@alexleewastaken
Alexander Lee
4 years
@roun_sa_ville *rips from bong* i mean we all hide behind symbols, in a way
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@alexleewastaken
Alexander Lee
6 years
you know i had to d1 it to em
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@alexleewastaken
Alexander Lee
3 years
yup
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@alexleewastaken
Alexander Lee
2 years
@lewisjwr @morgoftheflies still thinking about this, perhaps the funniest tweet i have ever seen
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@alexleewastaken
Alexander Lee
2 years
@TheFoz @fesshole call it a petticoat
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@alexleewastaken
Alexander Lee
5 years
With multi-million-dollar prize pools and viewership rivaling the Super Bowl, the esports industry is rapidly expanding. But this corporate success obscures the industry’s exploitation of an underclass of key freelance workers. New words for @thenation :
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@alexleewastaken
Alexander Lee
1 year
@fesshole geez, this is the realest fess i've seen in a while
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@alexleewastaken
Alexander Lee
2 years
🚨 DEEP DIVE ALERT: 🚨 I investigated the recent layoffs at 100 Thieves — and uncovered a tale of confusion and executive mismanagement that flew in the face of the org's balanced public image. Here's the real story, courtesy of six former 100T employees.
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@alexleewastaken
Alexander Lee
1 year
🚨BREAKING🚨 @FaZeClan has laid off 40% of its remaining staff, only months after a 20% layoff in February. If FaZe is shaping up to be the Titanic of esports, this might be the point where it breaks in half on the way down. Read all about it on @Digiday :
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@alexleewastaken
Alexander Lee
4 years
For 12 years, the small, but passionate Mario Kart Wii competitive scene has persisted against all odds. @EndGame_TV ’s 2020 Mario Kart World Cup might go down as the moment the game transformed into a fledgling esport. My latest for the @washingtonpost :
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@alexleewastaken
Alexander Lee
1 year
🚨 BREAKING: 🚨 Nicole LaPointe Jameson has stepped down as CEO of @EvilGeniuses . As of today, she's no longer involved in day-to-day operations, and in two weeks she'll be completely out. I spoke to Nicole about the timing of her departure. Take a look:
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@alexleewastaken
Alexander Lee
3 years
Been meaning to write this one for a while. The fighting game community—and particularly Super Smash Bros.—is one of the best pound-for-pound investments for brands looking to reach esports fans. I spoke to representatives of leading FGC orgs to learn why:
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@alexleewastaken
Alexander Lee
2 years
Personal news: I am stoked to announce that I am now the SENIOR gaming/esports guy at Digiday. Being part of this company has been one of the most rewarding experiences of my career. We’ll be lifting the the lid on more esports industry open secrets in 2023 — so here’s to that!
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@alexleewastaken
Alexander Lee
4 years
REMOTE/PAID PUBLISHING INTERNSHIP ALERT: My company is hiring interns for the 8 week period between October 12 and December 17! Pay is $15/hr for 20 hrs/wk. Norton is a wonderful place to work, and I encourage anyone interested to apply (particularly POC candidates)!
@wwnorton
W. W. Norton & Company
4 years
We’re hiring remote publishing interns for fall! Check out our careers page to apply.
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@alexleewastaken
Alexander Lee
3 years
@hels Huh, just Googled this: apparently "ferric" specifically refers to iron(III). If something tastes like iron(II), you'd describe it as "ferrous." Apologies in advance for the pedantry.
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@alexleewastaken
Alexander Lee
2 years
DEEP DIVE ALERT: In March, esports news site @Upcomer laid off the bulk of its editorial staff, despite 500% growth YoY. I've spent hours talking to current and former Upcomer staff, trying to make sense of the layoffs. Here's what happened at Upcomer:
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@alexleewastaken
Alexander Lee
4 years
@marindaplease 1) English 2) writer/editor checks out
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@alexleewastaken
Alexander Lee
5 years
Look at this picture. This is a real picture. This is a video game you can play today. What a time to be alive. We are blessed 🙏🙏
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@alexleewastaken
Alexander Lee
5 years
DEEP DIVE ALERT: Sure, Mango and ZeRo are rolling in cash. But there must be a way to make a living off of Smash without an absurd # of Twitch subs, right? To answer this Q, I took an extensive look at the financial opportunities available to Smash pros.
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@alexleewastaken
Alexander Lee
4 years
anti trying to tweet through his own cancellation and inadvertently admitting to a felony was, in retrospect, one of the more predictable outcomes of this whole fiasco
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@alexleewastaken
Alexander Lee
2 years
GAMURS announced a $12 million Series A funding round today—but the real story is how the company's jarringly low freelance rates reflect the general underpayment of freelancers across the industry. Read my @Digiday 🚨deep dive🚨 into GAMURS' pay practices:
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@alexleewastaken
Alexander Lee
4 years
I spoke to former StarCraft II lead Tim Morten to learn about his plans to rejuvenate the real-time strategy genre at @Frost_Giant , a new studio founded in collaboration between Morten and fellow Blizzard veteran Tim Campbell. Nü werds for @LauncherWP :
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@alexleewastaken
Alexander Lee
2 years
@chromeohnine "l-canceling teaches you to accept casual suffering" - an underrated argument to be sure
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@alexleewastaken
Alexander Lee
3 years
After sexual assault allegations upended the fighting game community last summer, a group of concerned tournament organizers joined forces to author a comprehensive Fighting Game Code of Conduct. Check out my report on the FGCoC for @Upcomer :
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@alexleewastaken
Alexander Lee
2 years
@slime_machine chaotic goodposting
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@alexleewastaken
Alexander Lee
4 years
For many people, being a NASA rocket scientist is an unattainable dream. But for @tafokints , it was simply a stepping stone on his pathway to esports success. I traced one of the most unique career paths in esports for @TeamSupernyx ! Check it out:
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@alexleewastaken
Alexander Lee
11 months
🚨BREAKING🚨 @FaZeClan 's numerous challenges as a public company have resulted in widespread speculation about the ultimate fate of the storied esports org. Well, speculate no more. @GSQHoldings has acquired FaZe, and I've got the lowdown on the deal:
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@alexleewastaken
Alexander Lee
6 years
After seven successful Melee invitationals, @BTSsmash is hosting its first-ever Smash Ultimate summit, featuring top-level talent from both the Melee and Smash 4 scenes. I talked to @slime_machine and @Samsora_ to preview this weekend’s action:
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@alexleewastaken
Alexander Lee
5 years
ESPORTS FREELANCERS: If you've ever worked a freelance or part-time gig in the esports industry, I'm interested in hearing your perspective for a story I'm currently working on. Please reach out (DMs are open) or tag any friends who you think might be interested!
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@alexleewastaken
Alexander Lee
2 years
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@alexleewastaken
Alexander Lee
6 years
[person is accused of crime] person's lawyer: my client did not commit this crime idiots: well this is irrefutable evidence that he's innocent, wrap it up folks
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@alexleewastaken
Alexander Lee
5 years
Twitch—and its thousands of channels—resides within the online domain of Tuvalu, a tiny island nation in the Pacific. With a contract renegotiation approaching, Tuvalu’s government hopes to cash in on the streaming boom. New words for the @washingtonpost :
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@alexleewastaken
Alexander Lee
4 years
@DaleGrungus @AmbJohnBoIton There’s no way this is not the same man in both pictures
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@alexleewastaken
Alexander Lee
3 years
Earlier this year, @FreePalestineRN helped put together a Smash tournament that raised over $20,000 for the cause of Palestinian liberation. Today, the community paid him back by voting him into the next Smash Summit. You fucking love to see it
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@alexleewastaken
Alexander Lee
3 years
⚠️Personal news⚠️ I've joined @Digiday as a reporter covering the gaming/esports space! I'll be writing about the brands and digital media companies doing innovative and exciting work in the industry. If that sounds like you, drop me a line at alee @digiday .com. (RTs appreciated)
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@alexleewastaken
Alexander Lee
2 years
What time is it? 🚨 DEEP DIVE TIME 🚨 G Fuel terminated 7 of its talent managers in June—but the firings were just the tip of the iceberg. While investigating what happened, I discovered an abusive and problematic workplace culture that began far earlier. Here's my full report:
@Digiday
Digiday
2 years
More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert. @alexleewastaken has the story.
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@alexleewastaken
Alexander Lee
2 years
Last week, the Smash World Tour said that it had been forced to shut down by Nintendo, but much confusion remains about what exactly went down. To cut through the BS, I promised anonymity to a Smash community leader — and they got real. Here's my writeup:
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@alexleewastaken
Alexander Lee
3 years
@edwin_budding Three years after he retired, the answer is still Armada
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@alexleewastaken
Alexander Lee
3 years
guy who pronounces "mexico city" like "reciprocity"
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@alexleewastaken
Alexander Lee
5 years
MAN: i am depressed. life is harsh and cruel, future is uncertain DOCTOR: treatment is simple. great clown pagliacci is in town tonight. go and see him. that should pick you up MAN: oh shit nice, i've been a huge pagliacci fan for years. this sounds fucking awesome, hell yeah
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@alexleewastaken
Alexander Lee
1 year
It’s great to get this kind of recognition from the industry for our esports coverage at @Digiday ! Really grateful to @seb_joseph and the rest of the team over there for giving me the freedom and resources to develop this beat over the last couple of years. Let’s keep building 🚀
@esportsawards
Esports Awards
1 year
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@alexleewastaken
Alexander Lee
1 year
I took advantage of my call with Riot Games esports head John Needham to ask about the role of fighting games and "Project L" in Riot's esports strategy moving forward. Here's what he had to say: Check out the article for more insights 👇🏼
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@alexleewastaken
Alexander Lee
1 year
I had a fascinating chat with John Needham, Riot Games' president of esports, about his recent blog post on the future of competitive gaming. We covered a lot of bases, including the role of broadcast rights as a revenue generator in esports. Check it out:
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@alexleewastaken
Alexander Lee
10 months
Last month, I reported on GameSquare's acquisition of FaZe Clan. I've spent the weeks since figuring out what caused the gradual decline of the storied esports org. Here's the story of FaZe Clan's collapse — including quite a few as-yet-unreported details:
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@alexleewastaken
Alexander Lee
9 months
Best table in the house @esportsawards
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@alexleewastaken
Alexander Lee
4 years
@PracticalTAS If I voted no because I had to learn how to L-cancel and want others to do it too, does that make me the equivalent of a boomer who doesn’t want people to get free college because he had to pay for tuition? 🤔
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@alexleewastaken
Alexander Lee
1 year
@HardDriveMag easy unfollow
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@alexleewastaken
Alexander Lee
3 years
In my first report for @Upcomer , I explored why it took over five years (!!) to get a new official Super Smash Bros. Melee tier list—and spoke to top Ultimate players to learn why such an undertaking might never be possible for the SSBU scene.
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@alexleewastaken
Alexander Lee
6 years
“Whenever I pick something up, my intention is to become the best.” Excited and honored by the opportunity to profile one of my favorite #SSBM competitors, @PG_Zain , following his historic victory at #Shine2018 . All aboard the Zain Train!
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@alexleewastaken
Alexander Lee
5 years
Congratulations to the person who threw a crab at Hungrybox after #Pound2019 grand finals for bringing an otherwise dope top 8 to an absolutely horrible end
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@alexleewastaken
Alexander Lee
1 year
As traditional media organizations roll their eyes at paid Twitter verification, many esports companies are going in the opposite direction. I put down a few words on why (most of) the esports industry is planning to pay for Twitter Blue:
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@alexleewastaken
Alexander Lee
2 years
these dunk tweets are funny i guess, but also it sucks that the writer's name is in all of the screenshots and now a horde of people is seething in her twitter replies even though she probably didn't even write the headline
@kenklippenstein
Ken Klippenstein 📎
2 years
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@alexleewastaken
Alexander Lee
1 year
If I get another pitch about Elon vs Zuck, I am going to challenge the PR person to a cage fight
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@alexleewastaken
Alexander Lee
4 years
@GenePark Ah yes, the sequel the world has been waiting for
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@alexleewastaken
Alexander Lee
1 year
@nytimes Oh no, not the commercial real estate sector!
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@alexleewastaken
Alexander Lee
6 years
@LiquidHbox Easy mode: meet my cat, Tsar Bomba.
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@alexleewastaken
Alexander Lee
3 years
My company, W. W. Norton & Co., is hiring interns for summer 2021! Our summer internship is fully remote & pays $15/hr (20 hrs/wk). We have opportunities all around the virtual office, with open roles in editorial, production, sales, ops, & many more deps:
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@alexleewastaken
Alexander Lee
3 years
@BenVC @hels You're right, I should've said "apologies in retrospect." Apologies in retrospect for that.
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@alexleewastaken
Alexander Lee
2 years
A wave of layoffs; a looming recession; thinning traffic numbers. Something in endemic esports media is deeply broken. Here's my attempt to find the source of the bleeding — and shed light on what went down during the most recent layoffs at Inven Global.
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@alexleewastaken
Alexander Lee
1 year
Here's an official statement from MSG Sports regarding @clgaming : “While changes like this are always difficult, we are streamlining CLG’s operations to better position the company for long-term success, and are also currently exploring strategic alternatives for the business.”
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@alexleewastaken
Alexander Lee
6 years
WHERE WERE YOU WHEN ZAIN DOUBLE ELIMINATED HUNGRYBOX TO WIN HIS FIRST MAJOR??? Because I was there, chanting his name. #Shine2018
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@alexleewastaken
Alexander Lee
3 years
this is what a 12-year-old imagines "the good life" to be
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@alexleewastaken
Alexander Lee
2 years
Tuesday morning mini-scoop: Jordan Sherman is out as CEO of Immortals, only a year after he spearheaded the esports org’s ambitious ambitious move to the Great Lakes region. I spoke to some current and former Immortals staffers to figure out what happened:
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@alexleewastaken
Alexander Lee
6 years
@slime_machine what if the name of my favorite wiggles album IS a slur tho
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@alexleewastaken
Alexander Lee
2 years
@TSM_Leffen Brutal for UK smashers, Brexit strikes again
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@alexleewastaken
Alexander Lee
4 years
@karenkho article_draft.doc article_draft_final.doc article_draft_FINAL.doc article_draft_final_FINAL.doc ACTUALLY_FINAL_article_draft.doc
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@alexleewastaken
Alexander Lee
1 year
I spoke to the leaders of @OTKnetwork to learn how the company is balancing creator-ownership with more traditional business experience. But I'm mainly sharing this story so you can check out these guys' impressive mustaches. OTK is clearly a mustache org
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@alexleewastaken
Alexander Lee
3 years
BREAKING: @pokimanelol has founded a talent management and brand consulting firm, RTS, where she will serve as chief creative officer. I spoke to Poki and the experts to learn more about RTS — and explore how other creators might follow in her footsteps:
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@alexleewastaken
Alexander Lee
2 years
Some fun esports media news to start the week: @eFuse has acquired the growing, but recently embattled esports news site @esports , with plans to relaunch its social media presence—except for the TikTok channel, that is. Read my report on the acquisition:
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@alexleewastaken
Alexander Lee
4 years
I navigated to this person's profile angry and expecting to get angrier. Instead, I find myself moved by the power of introspection and somewhat rejuvenated in my belief that constructive discourse is actually possible on this website. Thank you, @HooverGreen
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@alexleewastaken
Alexander Lee
1 year
I had a fascinating chat with John Needham, Riot Games' president of esports, about his recent blog post on the future of competitive gaming. We covered a lot of bases, including the role of broadcast rights as a revenue generator in esports. Check it out:
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@alexleewastaken
Alexander Lee
3 years
you guys are allowed to post this under all my tweets now
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@alexleewastaken
Alexander Lee
2 years
You heard it here first: @EsportsIllus (trated) is a thing now, collapse of esports journalism notwithstanding. I spoke to some of the folks behind the effort to learn why and how they plan to bring the Sports Illustrated brand into competitive gaming.
@Digiday
Digiday
2 years
. @SInow has launched a dedicated esports vertical, aptly named Esports Illustrated. Story by @alexleewastaken .
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@alexleewastaken
Alexander Lee
2 years
@slime_machine Agreed about it being a blatant cash grab to use the Apex name. But I'm still glad the tourney happened. Tristate hadn't had a legit major in years, so it was nice to see the local scene show out. The brand is irrelevant to me, I would've still gone if it was called ShitFest 2022
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@alexleewastaken
Alexander Lee
2 years
It sucks to hear about yet another mass layoff in esports. My heart goes out to all the folks at The Guard who just lost their jobs. This industry is brutal
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@alexleewastaken
Alexander Lee
2 years
reality is satire
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@alexleewastaken
Alexander Lee
3 years
pov: i am interviewing you on zoom
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@alexleewastaken
Alexander Lee
3 years
if you spell it “e-sports,” I will not be responding to your PR email
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@alexleewastaken
Alexander Lee
1 year
Tune in to hear me perform a rendition of "Peaches" from the Super Mario Bros. Movie
@SXMMarketing
Wharton Marketing Matters
1 year
TODAY at 5pm ET - @DigiDay 's @AlexLeeWasTaken joins the show to discuss Marketing News including: - The Content Marketing Power of the @SuperMarioMovie ! @NewsMarioMovie2 #SuperMarioMovie - The changes to #Twitter Verification & overall impact on the #Gaming / #eSports industry!
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@alexleewastaken
Alexander Lee
4 years
@slime_machine look slime, you and i both know funky kong is far too political to be mentioned in an article like this
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@alexleewastaken
Alexander Lee
2 years
@chromeohnine shield grabbing a missed l-cancel is an honorable real recognize real move
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@alexleewastaken
Alexander Lee
1 year
Well, your boy is single for the first time since college. I’ll save you all the trite observations about heartbreak, but I am accepting any and all advice about how to emotionally and logistically deal with a breakup after 7 years. I’ve never done this before.
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@alexleewastaken
Alexander Lee
3 years
@Chinchillazllla @hels All this talk is getting me hungry
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@alexleewastaken
Alexander Lee
3 years
as a journalist, I would never put words in my sources' mouths, but I will 100% insert em dashes between the words that come out of their mouths
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@alexleewastaken
Alexander Lee
2 years
@dennishegstad love to crush a camelbak full of milk after a long run
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@alexleewastaken
Alexander Lee
2 years
You'd think folks in esports would stop putting people on pedestals after everything that has happened in this industry, but I guess some of us still need to learn ¯\_(ツ)_/¯
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@alexleewastaken
Alexander Lee
2 years
My roommates tell me that my cat starts howling unrelentingly as soon as I leave the apartment. To which I say: Good stuff buddy, keep it up. Your loyalty will not be forgotten
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@alexleewastaken
Alexander Lee
5 years
. @edwin_budding has developed a reputation as one of the most hardworking and erudite journalists in the Smash scene. I traveled to Boston to learn more about his career, his upcoming book of Melee history, and his thoughts on the future of the game.
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@alexleewastaken
Alexander Lee
2 years
@LeaderGrev Nonsense, Mikhail. That would waste valuable time that could be spent harvesting impressions on Twitter
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@alexleewastaken
Alexander Lee
2 years
critics of Glass Onion fail to realize that people enjoyed it for its immaculate vibes, not for the actual mystery or plot of the movie
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@alexleewastaken
Alexander Lee
2 years
when people show you who they are, believe them
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@alexleewastaken
Alexander Lee
2 years
I spoke to James and other veteran esports journos to figure out where the space is headed in 2023. One big takeaway: Much of the hardest-hitting esports reporting these days is in newsletters and independent media operations, not necessarily larger endemic pubs. Check it out:
@jfudge
James B Fudge
2 years
A pretty solid piece from @alexleewastaken about the state of esports journalism 💡
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@alexleewastaken
Alexander Lee
3 years
Through his tireless advocacy on behalf of the players and creators on the roster at @EvolvedTalent , @esportsagent has helped make esports into a more sustainable and equitable industry for all. I covered Chris's path from player to agent for @Digiday :
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@alexleewastaken
Alexander Lee
3 years
Asian people are more than kawaii imagery or a foreign aesthetic to be mined for marketing purposes. Without engaging meaningfully with the Asian identity and the lived experiences of Asian Americans, the commodification of Asianness is just another way to dehumanize us.
@theresagaffney
Theresa Gaffney 🇺🇦
3 years
echoing @alexleewastaken , if you're in esports/consuming Asian aesthetic/stanning idols and sitting silent then you need to reevaluate yourself
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@alexleewastaken
Alexander Lee
2 years
Some hard-hitting journalism to start off your Friday: I embedded myself in the Swag Squad, a gang of 9-year-old Roblox power users, to get the inside scoop on the platform from a kid's point-of-view.
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@alexleewastaken
Alexander Lee
1 year
@Saahil_Desai forbidden gatorade
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@alexleewastaken
Alexander Lee
3 years
The release of Apex Legends was a watershed moment for streamers and their role in viral marketing
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@alexleewastaken
Alexander Lee
3 years
I picked a hell of a day to be on vacation as a gaming reporter. Good luck out there everybody
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