writer with a heart of gold, a heart of iron, and a heart of flesh・gaming/esports guy
@digiday
・on here less these days, but still posting grimly through it all
With multi-million-dollar prize pools and viewership rivaling the Super Bowl, the esports industry is rapidly expanding. But this corporate success obscures the industry’s exploitation of an underclass of key freelance workers.
New words for
@thenation
:
🚨 DEEP DIVE ALERT: 🚨
I investigated the recent layoffs at 100 Thieves — and uncovered a tale of confusion and executive mismanagement that flew in the face of the org's balanced public image. Here's the real story, courtesy of six former 100T employees.
🚨BREAKING🚨
@FaZeClan
has laid off 40% of its remaining staff, only months after a 20% layoff in February. If FaZe is shaping up to be the Titanic of esports, this might be the point where it breaks in half on the way down.
Read all about it on
@Digiday
:
For 12 years, the small, but passionate Mario Kart Wii competitive scene has persisted against all odds.
@EndGame_TV
’s 2020 Mario Kart World Cup might go down as the moment the game transformed into a fledgling esport. My latest for the
@washingtonpost
:
🚨 BREAKING: 🚨
Nicole LaPointe Jameson has stepped down as CEO of
@EvilGeniuses
. As of today, she's no longer involved in day-to-day operations, and in two weeks she'll be completely out.
I spoke to Nicole about the timing of her departure. Take a look:
Been meaning to write this one for a while.
The fighting game community—and particularly Super Smash Bros.—is one of the best pound-for-pound investments for brands looking to reach esports fans. I spoke to representatives of leading FGC orgs to learn why:
Personal news: I am stoked to announce that I am now the SENIOR gaming/esports guy at Digiday.
Being part of this company has been one of the most rewarding experiences of my career. We’ll be lifting the the lid on more esports industry open secrets in 2023 — so here’s to that!
REMOTE/PAID PUBLISHING INTERNSHIP ALERT:
My company is hiring interns for the 8 week period between October 12 and December 17! Pay is $15/hr for 20 hrs/wk. Norton is a wonderful place to work, and I encourage anyone interested to apply (particularly POC candidates)!
@hels
Huh, just Googled this: apparently "ferric" specifically refers to iron(III). If something tastes like iron(II), you'd describe it as "ferrous." Apologies in advance for the pedantry.
DEEP DIVE ALERT:
In March, esports news site
@Upcomer
laid off the bulk of its editorial staff, despite 500% growth YoY. I've spent hours talking to current and former Upcomer staff, trying to make sense of the layoffs.
Here's what happened at Upcomer:
DEEP DIVE ALERT:
Sure, Mango and ZeRo are rolling in cash. But there must be a way to make a living off of Smash without an absurd # of Twitch subs, right?
To answer this Q, I took an extensive look at the financial opportunities available to Smash pros.
anti trying to tweet through his own cancellation and inadvertently admitting to a felony was, in retrospect, one of the more predictable outcomes of this whole fiasco
GAMURS announced a $12 million Series A funding round today—but the real story is how the company's jarringly low freelance rates reflect the general underpayment of freelancers across the industry. Read my
@Digiday
🚨deep dive🚨 into GAMURS' pay practices:
I spoke to former StarCraft II lead Tim Morten to learn about his plans to rejuvenate the real-time strategy genre at
@Frost_Giant
, a new studio founded in collaboration between Morten and fellow Blizzard veteran Tim Campbell.
Nü werds for
@LauncherWP
:
After sexual assault allegations upended the fighting game community last summer, a group of concerned tournament organizers joined forces to author a comprehensive Fighting Game Code of Conduct. Check out my report on the FGCoC for
@Upcomer
:
For many people, being a NASA rocket scientist is an unattainable dream. But for
@tafokints
, it was simply a stepping stone on his pathway to esports success.
I traced one of the most unique career paths in esports for
@TeamSupernyx
! Check it out:
🚨BREAKING🚨
@FaZeClan
's numerous challenges as a public company have resulted in widespread speculation about the ultimate fate of the storied esports org.
Well, speculate no more.
@GSQHoldings
has acquired FaZe, and I've got the lowdown on the deal:
After seven successful Melee invitationals,
@BTSsmash
is hosting its first-ever Smash Ultimate summit, featuring top-level talent from both the Melee and Smash 4 scenes. I talked to
@slime_machine
and
@Samsora_
to preview this weekend’s action:
ESPORTS FREELANCERS: If you've ever worked a freelance or part-time gig in the esports industry, I'm interested in hearing your perspective for a story I'm currently working on. Please reach out (DMs are open) or tag any friends who you think might be interested!
[person is accused of crime]
person's lawyer: my client did not commit this crime
idiots: well this is irrefutable evidence that he's innocent, wrap it up folks
Twitch—and its thousands of channels—resides within the online domain of Tuvalu, a tiny island nation in the Pacific. With a contract renegotiation approaching, Tuvalu’s government hopes to cash in on the streaming boom. New words for the
@washingtonpost
:
Earlier this year,
@FreePalestineRN
helped put together a Smash tournament that raised over $20,000 for the cause of Palestinian liberation. Today, the community paid him back by voting him into the next Smash Summit. You fucking love to see it
⚠️Personal news⚠️
I've joined
@Digiday
as a reporter covering the gaming/esports space! I'll be writing about the brands and digital media companies doing innovative and exciting work in the industry. If that sounds like you, drop me a line at alee
@digiday
.com. (RTs appreciated)
What time is it? 🚨 DEEP DIVE TIME 🚨
G Fuel terminated 7 of its talent managers in June—but the firings were just the tip of the iceberg. While investigating what happened, I discovered an abusive and problematic workplace culture that began far earlier.
Here's my full report:
More than 75 partnered creators divested from G Fuel after learning about recent firings, including prominent voices such as NFL quarterback Kurt Benkert.
@alexleewastaken
has the story.
Last week, the Smash World Tour said that it had been forced to shut down by Nintendo, but much confusion remains about what exactly went down. To cut through the BS, I promised anonymity to a Smash community leader — and they got real. Here's my writeup:
MAN: i am depressed. life is harsh and cruel, future is uncertain
DOCTOR: treatment is simple. great clown pagliacci is in town tonight. go and see him. that should pick you up
MAN: oh shit nice, i've been a huge pagliacci fan for years. this sounds fucking awesome, hell yeah
It’s great to get this kind of recognition from the industry for our esports coverage at
@Digiday
! Really grateful to
@seb_joseph
and the rest of the team over there for giving me the freedom and resources to develop this beat over the last couple of years. Let’s keep building 🚀
I took advantage of my call with Riot Games esports head John Needham to ask about the role of fighting games and "Project L" in Riot's esports strategy moving forward. Here's what he had to say:
Check out the article for more insights 👇🏼
I had a fascinating chat with John Needham, Riot Games' president of esports, about his recent blog post on the future of competitive gaming. We covered a lot of bases, including the role of broadcast rights as a revenue generator in esports. Check it out:
Last month, I reported on GameSquare's acquisition of FaZe Clan. I've spent the weeks since figuring out what caused the gradual decline of the storied esports org.
Here's the story of FaZe Clan's collapse — including quite a few as-yet-unreported details:
@PracticalTAS
If I voted no because I had to learn how to L-cancel and want others to do it too, does that make me the equivalent of a boomer who doesn’t want people to get free college because he had to pay for tuition? 🤔
In my first report for
@Upcomer
, I explored why it took over five years (!!) to get a new official Super Smash Bros. Melee tier list—and spoke to top Ultimate players to learn why such an undertaking might never be possible for the SSBU scene.
“Whenever I pick something up, my intention is to become the best.”
Excited and honored by the opportunity to profile one of my favorite
#SSBM
competitors,
@PG_Zain
, following his historic victory at
#Shine2018
. All aboard the Zain Train!
Congratulations to the person who threw a crab at Hungrybox after
#Pound2019
grand finals for bringing an otherwise dope top 8 to an absolutely horrible end
As traditional media organizations roll their eyes at paid Twitter verification, many esports companies are going in the opposite direction. I put down a few words on why (most of) the esports industry is planning to pay for Twitter Blue:
these dunk tweets are funny i guess, but also it sucks that the writer's name is in all of the screenshots and now a horde of people is seething in her twitter replies even though she probably didn't even write the headline
Some required reading today:
@GarstProduction
did a spicy Q&A with Epic Games CEO Tim Sweeney at GDC — in which Tim got real about his distaste toward advertising in games. Check it out!
My company, W. W. Norton & Co., is hiring interns for summer 2021! Our summer internship is fully remote & pays $15/hr (20 hrs/wk). We have opportunities all around the virtual office, with open roles in editorial, production, sales, ops, & many more deps:
A wave of layoffs; a looming recession; thinning traffic numbers. Something in endemic esports media is deeply broken.
Here's my attempt to find the source of the bleeding — and shed light on what went down during the most recent layoffs at Inven Global.
Here's an official statement from MSG Sports regarding
@clgaming
: “While changes like this are always difficult, we are streamlining CLG’s operations to better position the company for long-term success, and are also currently exploring strategic alternatives for the business.”
Tuesday morning mini-scoop: Jordan Sherman is out as CEO of Immortals, only a year after he spearheaded the esports org’s ambitious ambitious move to the Great Lakes region. I spoke to some current and former Immortals staffers to figure out what happened:
I spoke to the leaders of
@OTKnetwork
to learn how the company is balancing creator-ownership with more traditional business experience.
But I'm mainly sharing this story so you can check out these guys' impressive mustaches. OTK is clearly a mustache org
BREAKING:
@pokimanelol
has founded a talent management and brand consulting firm, RTS, where she will serve as chief creative officer. I spoke to Poki and the experts to learn more about RTS — and explore how other creators might follow in her footsteps:
Some fun esports media news to start the week:
@eFuse
has acquired the growing, but recently embattled esports news site
@esports
, with plans to relaunch its social media presence—except for the TikTok channel, that is.
Read my report on the acquisition:
I navigated to this person's profile angry and expecting to get angrier. Instead, I find myself moved by the power of introspection and somewhat rejuvenated in my belief that constructive discourse is actually possible on this website. Thank you,
@HooverGreen
I had a fascinating chat with John Needham, Riot Games' president of esports, about his recent blog post on the future of competitive gaming. We covered a lot of bases, including the role of broadcast rights as a revenue generator in esports. Check it out:
You heard it here first:
@EsportsIllus
(trated) is a thing now, collapse of esports journalism notwithstanding. I spoke to some of the folks behind the effort to learn why and how they plan to bring the Sports Illustrated brand into competitive gaming.
@slime_machine
Agreed about it being a blatant cash grab to use the Apex name. But I'm still glad the tourney happened. Tristate hadn't had a legit major in years, so it was nice to see the local scene show out. The brand is irrelevant to me, I would've still gone if it was called ShitFest 2022
It sucks to hear about yet another mass layoff in esports. My heart goes out to all the folks at The Guard who just lost their jobs. This industry is brutal
Well, your boy is single for the first time since college. I’ll save you all the trite observations about heartbreak, but I am accepting any and all advice about how to emotionally and logistically deal with a breakup after 7 years. I’ve never done this before.
You'd think folks in esports would stop putting people on pedestals after everything that has happened in this industry, but I guess some of us still need to learn ¯\_(ツ)_/¯
My roommates tell me that my cat starts howling unrelentingly as soon as I leave the apartment. To which I say: Good stuff buddy, keep it up. Your loyalty will not be forgotten
.
@edwin_budding
has developed a reputation as one of the most hardworking and erudite journalists in the Smash scene. I traveled to Boston to learn more about his career, his upcoming book of Melee history, and his thoughts on the future of the game.
I spoke to James and other veteran esports journos to figure out where the space is headed in 2023.
One big takeaway: Much of the hardest-hitting esports reporting these days is in newsletters and independent media operations, not necessarily larger endemic pubs.
Check it out:
Through his tireless advocacy on behalf of the players and creators on the roster at
@EvolvedTalent
,
@esportsagent
has helped make esports into a more sustainable and equitable industry for all. I covered Chris's path from player to agent for
@Digiday
:
Asian people are more than kawaii imagery or a foreign aesthetic to be mined for marketing purposes. Without engaging meaningfully with the Asian identity and the lived experiences of Asian Americans, the commodification of Asianness is just another way to dehumanize us.
Some hard-hitting journalism to start off your Friday: I embedded myself in the Swag Squad, a gang of 9-year-old Roblox power users, to get the inside scoop on the platform from a kid's point-of-view.