Alex McMahon | Ecom Supplements @alex_mcmahon_ Twitter profile | Pikagi

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Alex McMahon | Ecom Supplements

@alex_mcmahon_

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Helping ecommerce supplement brands scale with Advertorials, Hybrid pages & VSLs| The Motiv podcast ➡

Denver, CO

https://t.co/yAmWrBzG0D

Joined July 2013

Don't wanna be here? Send us removal request.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

$126,000 in 7 days BFCM Email Case Study… Last year I helped a supplement company with an email list of 23k subscribers... Make $126,000 in 7 days during BFCM. We didn't offer a massive discount... Or have any upsell or downsell pages either. Instead, we used a

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

How a cold email landed me a 9 figure supplement company as a client... This brand had the #1 gut health supplement that was running $350k of traffic a day. So I knew it wouldn't be easy, but there was a way in the back door. That back door was just doing what I knew others

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

Customers only buying once? Here’s how to fix it with 7 simple emails.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

Spoke to a guy who's buying a business with a 800k email list... Half are buyers. He wants me to help him turn it into a cash cow. My mouth is watering thinking about all the untapped ways to monetize it. I'm going to have a lot of fun with this partnership.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

The advice I’d give to myself 3.5 years ago when I got into the copywriting and marketing game… Truth is, I’ve messed up and made mistakes as well as made my clients a few millies along the way… So, here’s a few things I wish I knew earlier in this game… 1. It’s going to

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

@TalesOfJacob How to grow thicker more masculine hands... start using them and stop wearing lifting gloves 😂

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

5 years

It DOESN’T matter HOW MANY calories you THINK your workout BURNS 🔥🔥🔥 If you DON’T fix your NUTRITION 🥗 YOU WILL NOT REACH YOUR FAT LOSS GOALS For FAT LOSS nutrition is KING...

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

A copy chief taught me an unusual trick he’s used to double conversions on multiple 7-8 figure promos... Most marketers treat this part of a promo like a red headed step child... Which means they never give it the time and attention it deserves. So here's how he taught me

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

Here’s the most important email of any launch and 95% brands screw it up…

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

A supplement company sent my cold email rewrite to their list… And it generated more sales than any email they’d sent in the past. That email took all of 20 minutes to write… The Loom video took 8 minutes to record. So while people are out there blasting hundreds of cold

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

Your favorite marketing and copywriting guru got their game from one person... Dan Kennedy. Just go study the direct source. Not the watered down diet version.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

Here's how to double email revenue in 3 simple steps with the "Lazy Launch Method"... All without losing subscribers or pissing them off.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

What are the 3-5 copywriting and marketing books that had the biggest impact on you? Hit me with some hidden gems!

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

1 year ago I was hired to train a team of copywriters at a marketing agency... Out of the five copywriters 2 had been writing twice as long as me. So why did they even hire me? Their copywriters knew how to write. However, where they were lacking was... Their writers didn't

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Never been a fan of the horror story VSL's... Yes, they print money. Regardless... A mom with a kid drowning in a pool who has a heart attack running over to save him... And ends up almost dying herself in the hospital because she's too fat. Come on man 😂

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Too many copywriters act like gods gift to DR advertising… When in reality… -Media buyers -Editors -The guru -Videographers -Funnel builders These folks turn our google docs into great promos that do volume. It’s a lot more than just our copy amigos.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

This man single handedly changed the standard American breakfast with his marketing... If you’ve ever eaten eggs and bacon for breakfast it’s because of his genius marketing plan... What he executed was a masterclass in mass persuasion and influence. People today get excited

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

Met up with a guy last night who makes $553,000+ a month from one of his businesses... He has 6 businesses in the health, wealth and relationship niches that all tie together. However, he was struggling in one specific area and asked for my help. Within 10 minutes of

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

There’s no such thing as writers block… It’s two things: 1. You haven’t given yourself permission to sit down and write a shitty drafts. 2. You haven’t done enough research to find what you need to write about. Fix those and you’ll cure writers block.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

I fired my first copywriting client & refunded him... Lied about where he got email subscribers from. Couldn't explain his offer after 2 calls and 5 emails. Sent me a disrespectful email out of the blue. Respect yourself more than you respect the money.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

A mentor told me "Act like you're car shopping with a friend in your copy" -Be an advocate -Detach from the outcome -Present all the information they need -Don't act like a hypey used car salesman This kind of copy has a different feel when prospects read it.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

2 years

Why Biting Off More Than You Can Chew Triggers A Flow State: Steven Kotler calls this the challenge skill ratio. When a challenge is 4% beyond your skills it takes you into a flow state. Because we’re all wired to want to rise to the occasion… Use if for you benefit.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 years

@robbwolf the whole foods humanely raised animals movement might have reached a few more people today! http://t.co/dspCwEeiXb

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

How bad copy still sold $130,000+ for a client... This was the first sales page I ever wrote, and the copy wasn't good. It was for a $97/mo product that helped podcasters start, grow and monetize their podcast. Yet, it still generated $130k as of 2.5 years ago when I wrote

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Make your outreach so valuable that 9 figure companies share it with their team...

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

2024 Prediction: We will see a lot more Branded Direct Response marketing... Branded companies will borrow the persuasion and conversion principles of DR... Design and plain text emails. Longer DR style sales pages. Direct Response companies will borrow the mass appeal and

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

A lot of "creators" on twitter shouldn't be giving copywriting advice... This is bound to piss a few people off. And no, a big following or one successful launch doesn't make them qualified. The reality is I've seen a handful of creators in the last few weeks... Give REALLY

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

A banging research tool a lot of marketers sleep on… Interviewing customers. These calls are filled with pure gold. You’ll find… Hooks & angles. Why they really bought. What it helped them escape. Customers will spit out great copy if you ask the right questions.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

How I use the "Mom Test" to vet whether I'll work with a client or not... The Mom test is simple: Would I be comfortable with my mom reading the copy I wrote, and buying the product? If not, then I pass on working with them. Having a north star makes decisions easier.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

How I more than tripled a client's workshop sign ups from his 8k email list... Last time he launched this workshop to his list he got 283 sign ups... And even though it's a workshop his list had seen with roughly the same number of subscribers... I helped him get more than

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

When you say something is boring in copywriting or marketing what you really mean is... It's hard. "Boring" in most cases is a justification for having shiny object syndrome in this game... And it's a great excuse to not sit down and do the work. Doing hours of research for

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

How my mentor taught me about big ideas & offers with a napkin... He'd always ask me "Is that idea/offer napkinable ?" What he meant was... Make it so simple it could be explained on a napkin in 2-3 sentences max. If it's not "napkinable", make it simpler.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

6 months

People who bash copywriting templates are dumb... Whether these "anti templaters" admit it or not they're using templates in their copy. It could be on paper or in their mind... Regardless, there's a basic template they follow in their writing. They use the "anti

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Had dinner with a friend who's exiting for a good chunk of change... Has a wife, kid and could chill afterwards. Instead, he told me what he's building next... Zero playing small or getting comfortable. The circle we keep sets our standards.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

A lot of my clients don't think long plain text emails convert until we work together... Because they're missing one of the most important marketing rules... You see, the length of an email doesn't matter. What's far more important is this basic marketing rule... And

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Spoke to a group business owners about matching their offer and message to their market. Then showed them how research is the antidote. Wasn't sure if it was sexy enough. Had a call with A former fortune 500 CFO from that talk. Good reminder that the basics beat sexy.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

If someone uses too many capitalized words in their writing... Can't read their shit. Just feels like they're trying to scream at me through the screen. Gotta prioritize my internal peace son 😂

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

6 months

Most of the copywriting we see online is just regurgitated old direct mail that printed money... Companies paid copywriters $50k ($100k + royalties if you're Dan Kennedy)... Spent $50-$100k to test it... And many of these direct mail pieces ran for years and generated cash

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Soon to be 9 figure supplement company CMO made my jaw drop when he told me this... 40% of their sales come from Direct Mail. Makes perfect sense though. Our email inbox is more crowded than ever... While our physical mailbox is emptier than ever. Zig when others zag.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Chatted with a new client yesterday on zoom and the CEO's biggest concern wasn't conversions... I'm coming on as a marketing strategist to increase conversions, AOV and LTV... Yet, his biggest concern didn't have to do with any of that... He's friends with a former client of

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

2 years

@Jack_Raines Blows my mind how well orchestrated it is too… There’s the occasional delay or cancelled flight. But the mere fact we travel in a metal tube with with wings across the world at the drop of a hat is insane. What a time to be alive!

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

If you're not using heat maps on your long form pages... You're just guessing what to change. It's throwing sh*t against a wall and hoping it sticks... Which is what most marketers do with their pages. Don't be like most marketers. Use data so you know exactly what to

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

6 months

There's only 3 ways to grows a business and most companies entirely neglect the third... Which is why they're forced to live and die by acquiring new customers. Anyways, the first way to grow a business is getting new customers. The second is getting them to spend more

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Every supplement company I work with has 2-3 products that generate 70-90% of their sales... Yet, they have 10+ products for sale. What a lot of them miss before we work together is... How those 10+ products are hurting their sales. Sounds crazy, but those products burn up a

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Everyone says the best way to beat writers block is to just "sit down and write"... Here's a different perspective: You don't know if you have writers block until you're actually writing. If you're already writing it isn't writers block. It's judging your shitty first draft.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

An email sequence for a client bombed last year. But he hired me again right after... Why? I took full responsibility for the results. Previous emails made him $138-$200k. He gets the long game. Do great work, take ownership & have clients who get the long game of biz.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

People who like to bash copywriting templates are wrong, and here's why... Whether these "anti templaters" like to admit it or not they're using templates in their copy. It could be on paper or in their mind, but there's a basic template they follow in their writing. They use

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

A mentor told me "Act like you're car shopping with a friend in your copy" Instead of the greasy used car salesmen that's only concerned with making the sale. Here's what he meant and how this frame drives more sales without hype: →Be an advocate of what's actually best for

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

Why failing faster than your competition is how you beat them in marketing... Being able to relentlessly test and find a winner comes down to one thing... Speed. We all know money loves speed, but this especially true for marketing. Whether it's with paid ads. Organic

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Be the guys that checks in on your friends that are crushing it… These kinds of killers are your brothers that need it the most. No one checks on them because it all looks dialed in… But they struggle like everyone else. A simple call can make all the difference.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

A mentor told me "Act like you're car shopping with a friend in your copy" -Be an advocate -Detach from the outcome -Present all the information they need -Don't act like a hypey used car salesman This kind of copy has a different feel when prospects read it.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Spent half a day in person with a guy I'm partnering with... The first 2/3 we just talked about life, then biz. At the end of day he told me... "I needed to understand you as a person before we do business together." Remember, people do biz with humans they trust & like.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

Here's the easiest thing you can do to stand out as marketer or copywriter in a crowded market... Obviously putting out great work is a given. Communicating with clients is also a given. Yet, somehow a lot of copywriters and marketers think hitting deadlines is optional...

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Back to reading one promo each day and taking notes. Takes 45-60 minutes but ensures I'm reading good copy everyday. Also helps with building a bank of symptoms, desires, validation points and angles... Anyone else done, or currently do this?

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

An unconventional way to edit your copy to create the slippery slide effect... Read it out loud when you're a little tired. Why? Being a little tired amplifies any confusing and clunky parts of your copy... Leave a note on the doc, and fix with a fresh brain the next day.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

The secret to pulling $200k from a clients small email list? Picking the right client. He's an authority in the space. He's delivered value to his audience for years. He has a great offer. All he needed was the final 20% from my copy. Pick winners to win bigger yourself.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Spoke to a supp biz owner yesterday that has one product doing $130k/mo with a basic non DR page... He's not dropping much on paid... Isn't emailing 3x per week consistently... Great margins on his products... Yet, he was hesitant to make any changes to the page. Because he

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

What I learned presenting at a mastermind this weekend... We're so deep in the marketing game that we forget most biz owners don't know the basics. Thought my talk might be too simple. In reality, the basics were what they needed. There's a reason the principles are timeless.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

You listen to sh*tty mumble rap... I listen to Rakim, Big L and Pun... We are not the same.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

The purpose of advertising isn't just to get someone to buy... And the "get the sale at any cost" thinking is why most DR companies will never have a big buyout... The business is riddled with one time buyers, high chargebacks and a poor reputation. This is what gives DR a

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

2 years

As @johnwelbourn said "Life is like moving a pile of dirt." "Some days you get a shovel and some days you get a spoon." "Just focus on moving the dirt everyday."

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

I fired my first copywriting client & refunded him... Lied about where he got email subscribers from. Couldn't explain his offer after 2 calls and 5 emails. Sent me a disrespectful email out of the blue. Respect yourself more than you respect the money.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Posting screenshots of bad cold DMs from your inbox is corny. Not only that… I guarantee everyone who does it has sent a few dorky cold DMs in their day.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

A Mentor taught me about the idea of"inbox identity"... It's how subscribers feel when they see you in their inbox. It's determined by the quality & quantity of emails you send. You can send more emails. But make sure they have wisdom around their problems or a solution.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

How To Craft Smoother Copy With A Weird Late Night Habit... First you want to be a little tired. Not three days of nose beers in Vegas tired though... Enough past your normal bed time that your brain isn't firing on all cylinders. Then sit down and read your copy all

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

At an event yesterday a guy asked me... "Will the DR marketing principles you spoke about work in my solar business?" YES. Be flexible with the method, and rigid with the principle. The principles of DR work. It's just finding out how they work in your business's niche.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Three points that sold me on working with a new client in the supplement space... And it's not the size of the retainer... It's how you use it right? 😂 Anyways, what sold me on working with them was something a lot of companies don't have in place... First: I have a free

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

99% of problems are solved with volume and consistency... This applies to every area of life. It really is that simple to get what you want. However, simple doesn't mean easy. That's why it's called hard work.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

4 Easy ways to build trust with readers in your copy: 1. Empathetic statements (shows understanding) 2. Advocacy statements (say what they want to say) 3. Affinity statements (I'm one of you) 4. Stand up for them statements (stand up for them against a common enemy)

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

A previous client ignored this rule and ended up with 2,600 units expiring in a warehouse... He had a hero sku supplement that was selling well. This supplement gets great results. Customers were leaving tons of organic reviews... It was even the topic of organic IG and TT

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Your negatives create raving fans & customers... When you disclose negatives about yourself it lowers peoples defenses naturally. Prospects feel a bond because they think you're more like them. There are no negatives, it's just how you use them. Unless you're a sociopath.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

4 lessons from 3.5 years in the marketing and copywriting game…

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

@takezopure I noticed the exact same thing in Osaka... More people than I've ever seen in one place and the streets are immaculately clean. Feels like they just take a different level of pride in their communities in Japan.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Anyone else loop a single song or album when writing and editing? Or am I just a nut job 😂

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

Inside every Man there’s an urge to… Listen to grimey 90’s hip hop. Write bangers. Watch kung fu movies with flawless spin kicks. Lift weights with rusted plates. Crush an enemy in their mind. And overdose on caffeine and nicotine pouches.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Too many copywriters act like gods gift to DR advertising… When in reality… -Media buyers -Editors -The guru -Videographers -Funnel builders Turn our google docs into a great promo that does volume. It’s a lot more than just our copy amigos.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

How I tripled a clients workshop sign ups from his email list... Last time he launched this on his own he got 283 sign ups. Here's what I did different: -Added 4 emails to the sequence -Took them from pain to pleasure in the sequence -Made bullets curiosity and benefit driven

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

An Amazing research tool a lot of copywriters sleep on… Interview clients customers. These calls are filled with pure gold. You’ll find… Spicy hooks. Why they really bought. What it helped them escape. Customers will spit out copy if you ask the right questions.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

A guy hit me up who's buying a teen romance novel series that has an 800,000 person email list... In case you can't tell, teen romance novels aren't my area of expertise... Shocker I know. Anyways, he was struggling with monetization strategies because books aren't released

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Playing touch butt in the comments all day long doesn't qualify as "hustling" fellas.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

Can you explain what the offer does for the prospect in one sentence? ...And make it so simple a 5th grader could understand it... If not? Rework the offers messaging until you can. Simplicity amplifies sales.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

2.4M Subs With No Editing or Thumbnails in 10 months... This is Sam Sulek is a 21 year old fitness guy who uploads a 30-75+ min vlog style video everyday. His videos document what he eats and how trains during his bulks and cuts. He does nothing remotely fancy... Yet he's

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

You only have to be right once… Could have 999 failures. But the 1000th attempt you could strike gold, and change your life. Do the work. Keep showing up. Take feedback and adjust.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Prospects buy on what they would like to be true… Not what actually is true. It’s why “make money while you sleep” angle has crushed for 50 years. Confirm a readers suspicions and give them a solution in your copy… And watch a nice sales pop happen.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

Back in my nutrition coaching days (4 years ago) I had a monopoly on 11 different gyms in Denver... Funny part is the same gyms I ended up working with and getting 10+ clients from... Wouldn't give me the time of day three months earlier. Luckily, after a chat with a mentor

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

Why mastermind addicts never make it... Had lunch with friends in ATX and this point came up... MM can trigger big breakthroughs... However, they can also become a crutch. If you're always outsourcing your decision making... It becomes a form of learned helplessness.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

Want to create a word of mouth marketing machine that does the selling for you? How do you keep customers thinking about your brand all day? More importantly, how do you get them to talk about your business and do the selling for you? By manipulating the shit out of them.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

"The work on your desk is your most important marketing" A mentor dropped this gem on me when I first got started in marketing. He explained that getting results for clients speaks louder than anything else in this game. Yet, a lot of marketers and copywriters will ignore the

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

8 months

We're all easier to fool than we think... Especially in marketing. And this one principle will prove it. Look at the amount of perfectly logical people who: Believe in personality tests.. Or astrology... These are just a marketing trick created by a circus leader PT

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

9 months

A lot of companies wouldn't need to live and die by acquisition if they focused on this... There's only 3 ways to grows a business. And THIS is 1 of them, but somehow it commonly neglected. The first way to grow a business is getting new customers. The second is getting

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

A guiding principle in my life... Aggressive patience. Two words that don't go together right? Consider this... If you take aggressive daily actions towards goals. And apply that aggressive mentality to long term patience... Your life and biz will improve, guaranteed.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

"Expecting it to be easy is what makes it much harder than it ever is" - Hormozi

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

7 months

How do you create a word of mouth marketing machine that does the selling for you? By manipulating the shit out of your customers obviously. Just kidding - don't be an NLP dirtbag. In reality, you ethically poach real estate in their life with covert habits. Here's how to

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Why putting your phone in another room until lunch and using time blocks is a life hack... Before 11:30 I've been able to: -Post and comment on twitter -Write a clients week of content -Do 200 pushups and drink 1/2 gal h20 -Finish research for a promo -Read 10 pages of a book

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

You should learn from more people you dislike or disagree with... Here's why: You'll see blind spots in your thinking. You'll find new perspectives and angles. You'll make more solid arguments. Learning in life and marketing doesn't happen in an echo chamber.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

Is there a software that can mass delete old tweets? Have thousands of old tweets from when I was a nutrition coach I want to delete.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

11 months

I didn't realize I did THIS to build a better network... Check in on people & see how they're doing. I ask about their family, how they're doing & life. Yet, two people I did this with sent me deals this week. Taking the time to give a sh*t about people makes you stand out.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

10 months

Creative win-win deal structures is one of the most undervalued skills for marketers and biz owners... As a marketer you can get paid for years based on work you did once with royalties... Use a licensing model where every time a biz uses an asset you created you get paid. You

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

2 years

If the guy from Liquid Death can make $700MM off water… And a blanket with sleeves named a Snuggie can make $200MM… It’s proof that there is no unsellable product. You just need to get creative. Also, I can’t decide if the Snuggie is a backwards robe or blanket w sleeves.

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@alex_mcmahon_

Alex McMahon | Ecom Supplements

1 year

Signed up to over 27+ non DR supplement companies email lists… 48 hours later… Only 9 of the 27+ have sent an initial welcome email. I wonder if they understand how much money they’re leaving on the table?

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