Alexandra Freeman @alex_freeman Twitter profile

Last Seen Profiles

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Alexandra Freeman

@alex_freeman

4 years

Our graphics to illustrate the potential benefits and potential harms of the AstraZeneca vaccine as announced by the MHRA this afternoon. Benefits accrued over 16 weeks, at three different levels of exposure to the virus.

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Alexandra Freeman

@alex_freeman

4 years

Calling all science/health journalists, press officers and those trying to communicate health research: Delighted to announce the launch of RealRisk, @d_spiegel and the Winton Centre's tool to help you get your numbers across clearly and accurately.

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Alexandra Freeman

@alex_freeman

3 years

How much difference does it make to open the windows? Wear a mask? What if we're eating? Questions we've all been asking about covid - hoping to help answer them with this new tool: @d_spiegel @CathNoakes @harryrutter @will_s_t

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Alexandra Freeman

@alex_freeman

4 years

Avoidance of ICU admission was chosen as a benefit comparator because the potential harms being illustrated are equally severe. Of course for every one of these potential ICU admissions there are many many people who might have had hospitalisation or long COVID.

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Alexandra Freeman

@alex_freeman

3 years

Here are newly updated graphics from us for the latest data from the UK's @MHRAgovuk on blood clots and the AZ vaccine. Full info is at There are important notes on the site, which I'll also thread here.

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Alexandra Freeman

@alex_freeman

4 years

Also important benefits are to other people - the reduction in the potential to transmit it.

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Alexandra Freeman

@alex_freeman

5 years

Hot off the press, @d_spiegel talks coronavirus numbers: what do they all really mean?

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Alexandra Freeman

@alex_freeman

4 years

Some musings from me on risk perception/communication on BMJ blog today. We throw numbers around when talking about health risks - they’re a way of precisely defining a concept. But it’s like communicating colour through hexademical codes or wavelengths…

Alexandra Freeman: The strange world of risk perception, and communicating risks - The BMJ

What colour is 6d46c4? It feels a bit of a nonsensical question to most of us. It’s a code for a certain colour in hexadecimal, familiar probably only to web [...]More...

blogs.bmj.com

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Alexandra Freeman

@alex_freeman

5 months

I am unbelievably excited to be given this opportunity. I applied for it (and anyone can: ) because it’s a chance to work in public service, whilst not being at the mercy of party politics.

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Alexandra Freeman

@alex_freeman

4 years

On the other side, the harms illustrated are only the blood clots currently being monitored. Severe allergic reactions (anaphylaxis) are too rare with the AZ vaccine in the UK to illustrate - that could be because precautions are being taken for those with allergies.

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Alexandra Freeman

@alex_freeman

4 years

Thank you to @HardingProf and @d_spiegel for the underlying maths, and of course all those who collect and analyse this data @MHRAgovuk

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Alexandra Freeman

@alex_freeman

4 years

We’ve got a comment in Nature today on why science needs good ‘evidence communication’ and not the typical rules of rhetoric, designed to persuade rather than inform: @d_spiegel @Sander_vdLinden @MarteauTM

Five rules for evidence communication

Nature - Avoid unwarranted certainty, neat narratives and partisan presentation; strive to inform, not persuade.

www.nature.com

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Alexandra Freeman

@alex_freeman

5 years

A typical results letter coming back from medical genetic testing is very difficult to understand - and yet this kind of testing is set to become routine within the NHS and worldwide... so we set out to come up with a results template that can be understood by all...

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Alexandra Freeman

@alex_freeman

2 years

Proudly presenting RealRisk Light, courtesy of @d_spiegel and @grumplet . RealRisk () is our online tool to help communicate the results reported in academic papers in a meaningful way. RealRisk Light is our new add-on with more maths and fewer words!

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Alexandra Freeman

@alex_freeman

4 years

What happens when you tell people the quality of the evidence underlying a health claim? In short: it matters! In fact, unless stated otherwise people seem to behave as if quality were high – which raises qs about not stating when quality is low. .

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Alexandra Freeman

@alex_freeman

4 years

Preprint out – our work on communicating personal risks from COVID-19: In summary, for those developing personal risk calculators: 1) Are you trying to change behaviour or simply inform people? It changes your communication approach. UK public opinion:

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Alexandra Freeman

@alex_freeman

5 years

How should the risks of HRT really be communicated? New article by @d_spiegel and @mc_climent

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Alexandra Freeman

@alex_freeman

3 months

Narratives – stories – can be very persuasive. But they can also help people take in information. So can you use them if you want to inform but not persuade? We did an experiment to find out, now published: @scicomguy @crschneider3 @lisa_tanase

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Alexandra Freeman

@alex_freeman

5 years

We have a new Open Access paper out describing how we worked with non-specialist clinicians and patients as well as geneticists in order to develop a template for genetic and genomic test reports that is easily understood by everyone… ( @_gfarmer @d_spiegel @GemmaChand )

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Alexandra Freeman

@alex_freeman

4 years

How certain do people think a negative (or positive) COVID test result is? Is that affected by the info used to explain test results? We tested info from NHS, CDC, and New Zealand’s page about test uncertainty against people who got no information…

How do the public interpret COVID-19 swab test results? Comparing the impact of official informat...

Objectives To assess the effects of different official information on public interpretation of a personal COVID-19 PCR (‘swab’) test result. Design A 5×2 factorial, randomised, between-subjects...

www.medrxiv.org

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Alexandra Freeman

@alex_freeman

4 years

Slides with further explanation and links now on our website at

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Alexandra Freeman

@alex_freeman

7 years

A brilliant quote from the late, great Hans Rosling taking on a journalist. #RSSConf2017

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Alexandra Freeman

@alex_freeman

3 years

A new course from the Winton Centre, on risk communication in public health! Freely available at Should take less than 2hrs, and there's a certificate on completion. We hope it's useful! (Huge kudos to @mc_climent who put it together)

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Alexandra Freeman

@alex_freeman

3 years

Our work from last year on how to communicate personalised risks from COVID-19 is out: In it we describe a series of studies by the Winton team @d_spiegel @SciComGuy @mesotronium @CRSchneider3 @sarahdryhurst @acethecurious @lfinikarides @LuoniGiulia

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Alexandra Freeman

@alex_freeman

5 years

We have a new (Open Access) paper out testing the effects of communicating uncertainty about facts and figures on the public’s trust. Being transparent about uncertainty doesn’t necessarily lose you trust!

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Alexandra Freeman

@alex_freeman

4 years

Here are the same slides in Spanish (with thanks to team member @mc_climent ). Note this is still UK data.

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Alexandra Freeman

@alex_freeman

6 years

@themonkeycage @d_spiegel @neiltyson @EricIdle @KatyFBrand @DaveGorman @theAliceRoberts @pvcryan @RichardWiseman @RevRichardColes Here’s the amazing cake - minus @SellaTheChemist ‘s pyrotechnic additions. You’ll have to go to iPlayer to see those!

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Alexandra Freeman

@alex_freeman

5 years

Fancy working with us at the University of Cambridge on communicating earthquake risk? Got language skills, and a degree in psychology or seismology? Apply now! An interesting job making a real difference to lives, and getting to work with @d_spiegel ...

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Alexandra Freeman

@alex_freeman

8 years

Nigel Farage thinks 'doctors have got it wrong on smoking'. Really? 50x increase in risk lung cancer, 10x in mouth...

BBC Two - Trust Me, I'm a Doctor, Series 3, Episode 3 - How can I avoid getting cancer?

Michael Mosley asks one of the world's leading researchers tips on avoiding cancer.

www.bbc.co.uk

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Alexandra Freeman

@alex_freeman

4 years

Proud to announce that a demo version of Octopus, the new way of publishing scientific work (so much needed right now) is ready for testing. DUMMY DATA ONLY in it! Please give feedback via the link in the footer or, better, via:

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Alexandra Freeman

@alex_freeman

5 years

Don't know a thing about genetics?! 🤔🧬 We need YOUR HELP to take part in a 1hr long interview to improve genetic test reports. In return you will receive a £10 gift voucher Email glr29 @cam .ac.uk to take part, or see below for further details. Pls RT. #Genetics #Genomics

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Alexandra Freeman

@alex_freeman

2 years

Not only did they fix it, they also sorted other minor annoyances in the car without mentioning them, MOTed it for me, had it ready, demisted and warmed for me when I got the train up to collect it, and then emailed me to make sure I'd got home OK! AUTOPOINT KNUTSFORD are heroes!

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Alexandra Freeman

@alex_freeman

4 years

It's the last few days to apply to come and work with us! If you've enjoyed our evidence communication around COVID and vaccines, come and join our team. We aim for diversity of opinions, skills and backgrounds so if you share our aims, apply!

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Alexandra Freeman

@alex_freeman

7 years

Has unemployment really dropped as BBC's 'breaking news' currently says? Always check the uncertainty - ONS site has the crucial detail...

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Alexandra Freeman

@alex_freeman

5 years

Legal professionals: how well can you handle forensic evidence and probabilities in court? Try our new quick quiz - and challenge your colleagues... (One for you, @BarristerSecret ? And yes, we know we've used a picture of a gavel...We're 'international')

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Alexandra Freeman

@alex_freeman

4 years

It takes you step-by-step through identifying the key numbers you need and then does the calculations for you to produce clear absolute risks and risk differences - and produces sentences and graphics that you can use (or send to others via a personalised URL), eg:

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Alexandra Freeman

@alex_freeman

3 years

@AdamRutherford : just listened to your and @FryRsquared 's latest Curious Cases on water, and I am deeply disappointed that you labelled Hannah 'anthropomorphic' for describing a water molecule as having bunny ears, instead of using the correct term of 'lagomorphic'...🐰

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Alexandra Freeman

@alex_freeman

2 years

How to communicate health risks: a nice guide by the incomparable @mc_climent for @sciencemedia_es @SMC_London @d_spiegel

How to communicate risks reported in scientific articles in an understandable way

Studies on risks, especially those related to health, generate headlines because they are of concern to the public. A good understanding of risk is crucial for making decisions such as getting...

sciencemediacentre.es

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Alexandra Freeman

@alex_freeman

8 months

So pleased to see EasyRead versions of our latest decision aids for the NHS now out. @lfinikarides and @luna9design in particular worked v closely with EasyRead users to ensure that they now have support to take part in decisions about their own health.

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Alexandra Freeman

@alex_freeman

2 years

So glad that Octopus is now in a collaboration with Royal Society Open Science. I vividly remember nervously pitching Octopus to a huge room at The Royal Society, and that feeling when people were overwhelmingly enthusiastic about the idea. Now it's a reality!

Royal Society Publishing

@RSocPublishing

2 years

Royal Society Open Science is excited to announce a new collaboration with the research and publishing service Octopus @science_octopus . Senior Publishing Editor Andrew Dunn tells us more:

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Alexandra Freeman

@alex_freeman

6 years

@DavidJuurlink @RichardLehman1 This nice figure from Nature 2015 shows how many people (in red) would need to be taking each drug for one person (in blue) to benefit. None of them are close to 1:1 (so none 'benefit the majority'). Of course there are almost certainly a few drugs that would, but 'most' don't.

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Alexandra Freeman

@alex_freeman

2 years

A couple of weeks ago my car had an issue and I had to pull over on a motorway hard shoulder. I got it off to the nearest town - Knutsford. I knew no one there. I phoned around garages and only one did not throw their hands up bout it being a hybrid. I left it with them...

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Alexandra Freeman

@alex_freeman

1 year

The new PREDICT algorithm for women with breast cancer coming very soon to the online web tool... several years in the making from lots of dedicated people (like Paul and Isabelle) and with help from patients and clinicians.

Paul Pharoah (R soul) 🇪🇺🇵🇬🇿🇦🇬🇧

@paulpharoah

1 year

Manuscript reporting work by PhD candidate Isabelle Grootes to update the PREDICT Breast prognostic model () now on @medrxivpreprint

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Alexandra Freeman

@alex_freeman

8 years

There's a sign of spring - the first hummingbird hawk moth, in Cambridge Maths department

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Alexandra Freeman

@alex_freeman

5 years

How medical education is letting down doctors (and their patients) when it comes to how to interpret and communicate numbers: a new blog and podcast from María del Carmen Climént Palmer at the Winton Centre:

Why Doctors Are Bad At Stats — And How That Could Affect Your Health

On a recent visit to a hospital I found myself looking at the hundreds of patients around me and wondering what sorts of questions come…

medium.com

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Alexandra Freeman

@alex_freeman

11 months

One of five new NHS decision aids released today - the result of much work by a lot of people (including @luna9design and led by @lfinikarides ). We very much hope they help people with difficult health decisions to make.

Joanne Casey

@jo_casey1

11 months

@NHSEngland launches a suite of decision making aids today. Check out➡️Treatment of Varicose Veins and support your patient making the right decision for them @lfinikarides @Cherry_Linds @LegsMatter @SoTV_UK @AccelerateCIC @RoyColPod @footindiabetes

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Alexandra Freeman

@alex_freeman

5 years

Bizarrely and brilliantly, Oxford Big Data Institute is having a ‘quilt your research’ day...!

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Alexandra Freeman

@alex_freeman

3 years

A new blog from me @bmj_latest with some thoughts about putting risks into context:

Putting risks into context: covid-19 vaccines and blood clots - The BMJ

The media around the world have been desperate to help put the risks of blood clots following a covid-19 vaccination into some sort of context. It’s a familiar issue: every [...]More...

blogs.bmj.com

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Alexandra Freeman

@alex_freeman

7 years

@FryRsquared Aged 11 I did a school project on endangered species. I illustrated it with a picture of a chimpanzee. My biology teacher said 'Why use a picture of a monkey - monkeys aren't endangered?' I was gobsmacked. Still am.

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Alexandra Freeman

@alex_freeman

5 years

Are you a statistician, modeller, epidemiologist, virologist, clinician? How confident are you in your predictions for COVID-19 in the UK? Could you take 5mins to do our quick study? Please RT. @d_spiegel

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Alexandra Freeman

@alex_freeman

1 year

Looking for my next job is depressing. 'Communication' is used as a synonym for 'marketing'. Communicators are usually asked to demonstrate their 'persuasiveness'. Before I worked at the Winton Centre I probably wouldn't have noticed. Now I do. I want to inform, not persuade!

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Alexandra Freeman

@alex_freeman

5 years

@TomChivers Perfect opportunity for me to say: journalists reporting on health... test yourself on the Winton Centre's new quick quiz to see how much you understand the reporting of evidence: Expecting full marks from you, @TomChivers !

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Alexandra Freeman

@alex_freeman

4 years

Just tried to install the NHS contact tracing app to find my iPhone6 is deemed too old to run it!

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Alexandra Freeman

@alex_freeman

10 years

@RichardDawkins You should watch this Sunday night's Sky At Night special on it (she says, turning back to finish editing it!)...BBC4, 23:00

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Alexandra Freeman

@alex_freeman

5 months

Every year there are 2 appointments like this: not rewards for things done already but people entrusted to do good work in the future. Thank you to the Appointments Commission for the trust they have placed in me. I will do my utmost to repay it.

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Alexandra Freeman

@alex_freeman

3 years

We have created a graphic using the data from Italy on the potential harms and benefits of the AZ COVID-19 vaccine for @chiara_sabelli (who did some excellent stats-finding!) Many thanks to @HardingProf for crunching the numbers. Methodology here:

Chiara Sabelli

@chiara_sabelli

3 years

Il Winton Centre for Risk & Evidence Communication di Cambridge ha elaborato i dati @istsupsan e @ema_news per comparare benefici e danni di #AstraZeneca per l’Italia. Con incidenza attuale, bilancio a favore del #vaccino per over 30. Ne scrivo qui🧵(1/11)

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Alexandra Freeman

@alex_freeman

4 years

What effect does providing people with transparent information about the potential benefits and harms of vaccines have? Our latest research published today Tldr: helps them feel more informed, doesn't change decision @SciComGuy @Sander_vdLinden @MarteauTM

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Alexandra Freeman

@alex_freeman

3 years

But men do have poorer outcomes from COVID-19 than women - a difference that particularly grows with age. So we've made a couple of graphics showing the difference in benefits for men and women separately.

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Alexandra Freeman

@alex_freeman

5 years

How do people communicate uncertainty, and what effect does it have on audiences? Our new paper out now! @Sander_vdLinden @AMvanderBles @d_spiegel @NuffieldFound @royalsociety

Hetan Shah

@HetanShah

5 years

Major @royalsociety paper out from @d_spiegel & team reviewing what we know re communicating uncertainty about facts, numbers and science

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Alexandra Freeman

@alex_freeman

3 years

Calling programmers who want to work on something interesting and life-changing for patients! We're making our risk comms tools like (used 30,000 times per month) into an Open Source generic tool. Come and help us! Pls RT

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Alexandra Freeman

@alex_freeman

4 years

@kakape @alokjha We are trying to portray as many as possible of those dimensions here: Please do feel free to use these resources in your reporting. We have them translated into French, German, Italian and Spanish (UK data still) if it is helpful.

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Alexandra Freeman

@alex_freeman

4 years

Another chance to come and work with us! We're looking for a graduate in behavioural science/psychology with good quantitative skills and happy to do qualitative work too, for a year, from September. How best to communicate evidence and numbers?

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Alexandra Freeman

@alex_freeman

10 years

Science fans: show BBC4 that science shouldn't be pushed into graveyard slots and watch #skyatnight Rosetta special at 2300, BBC4 today.

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Alexandra Freeman

@alex_freeman

2 years

Come along to our virtual launch. Virtual means no free drinks I’m afraid but on the plus side you can hear why UKRI, UKRN, JISC and others think Octopus worth your attention if you’re a researcher without travel and from the comfort of wherever you want to be...

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Alexandra Freeman

@alex_freeman

4 years

I've just received an email pretending to be from @NHSuk inviting me for a COVID vaccination because "The NHS is performing selections for coronavirus vaccination on the basis of family genetics and medical history". It is not. If you get an email like this do not click the link

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Alexandra Freeman

@alex_freeman

4 years

Reading people's answers when we asked them (worldwide) WHY they trusted/distrusted certain sources of information about COVID has been fascinating. I love the insights more qualitative data gives to quantitative data.

Nuffield Foundation

@NuffieldFound

4 years

Percived motive is key to the level of trust. 🇯🇵 In Japan, trust in all sources of information has been low 🇬🇧 In the UK, trust in the NHS has been very high 🇨🇳 In China, trust in social media has been high Read more about @alex_freeman 's research:

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Alexandra Freeman

@alex_freeman

5 years

Sign in the University of Cambridge department of theoretical physics. Makes me suspect gravitational waves shouldn’t have been quite so difficult for physicists to find as they made out.

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Alexandra Freeman

@alex_freeman

1 year

Very proud to see my #guerillagardening of wildflower seeds coming into bloom on the otherwise grim local roundabout. Digging up for new pipes created bare soil that I couldn’t resist! You can’t tell from these photos that it is surrounded by traffic and concrete.

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Alexandra Freeman

@alex_freeman

5 years

Our paper describing the work on this report form is published (fully Open Access) today here: (work by Gabe Recchia, Antonia Chiappi, Lucy Raymond and @GemmaChand ) The template should be ready for clinical use - do get in touch if you want to know more.

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Alexandra Freeman

@alex_freeman

2 years

The incredible @mc_climent has just finished giving another 6-hour workshop on risk communication in Spanish to over 100 people. She does this regularly: sometimes at weekends, sometimes at 4am her time, and for free. We at the Winton Centre are very proud and in awe! @d_spiegel

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Alexandra Freeman

@alex_freeman

2 years

The Predict:Prostate tool () is now updated with new data on the possible harms of the different treatment options. You can now select how many years ahead you want to look. You can weigh these against the possible survival benefit that the site calculates.

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Alexandra Freeman

@alex_freeman

3 years

How we elicited the underlying data, here: How we put it together into a suitable graphical tool, here:

The eyes have it: getting the gist of covid-19 transmission

A new interactive graphic, published by The BMJ , is designed to help people to decide how best to protect themselves and others from covid-19. Will Stahl-Timmins explains why data visualisation can...

www.bmj.com

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Alexandra Freeman

@alex_freeman

6 months

Our most recent NHS Decision Aids are now available in Polish, Urdu, Bengali and Punjabi as well as EasyRead and English. Increasing the number of people who are now supported to choose what's best for them... @alf_collins @AimeeRobson4 @sfinnikin

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Alexandra Freeman

@alex_freeman

5 years

For those of you in a hurry, here's a quick thread summarising some of the contents of our big paper on communicating uncertainty about facts, numbers & science () @RSocPublishing @alex_freeman @Sander_vdLinden @nuffieldfound ...

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Alexandra Freeman

@alex_freeman

4 years

Very excited to share the first working examples of the full(ish) Octopus platform! More comms to follow very soon!

RIOT Science Club

@riotscienceclub

4 years

Thank you @alex_freeman for a brilliant talk on Octopus: a radical new approach to scientific publishing! Recording: Slides: Check out this cool, illustrative example with #COVID19 data!

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Alexandra Freeman

@alex_freeman

4 years

Excellent news!

UK Statistics Authority

@UKStatsAuth

4 years

Richard Dobbs and Professor Sir David Spiegelhalter @d_spiegel have been appointed as non-executive directors of the UK Statistics Authority.

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Alexandra Freeman

@alex_freeman

4 years

RealRisk - the Winton web tool that allows you to translate numbers from health research papers into useful absolute risks and graphics that makes sense to people - has had its first upgrade... New graphics, confidence intervals etc:

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Alexandra Freeman

@alex_freeman

4 years

And we need to accept that everyone can have a different perception of the same risk. It doesn’t mean they haven’t understood. Which means it difficult to tell if we have communicated successfully, just as I can never tell what you ‘see’ when we look at the same colour

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Alexandra Freeman

@alex_freeman

5 years

Another new paper alert – a #RegisteredReport no less! Putting information about pros and cons of a medical treatment in table format rather than plain text helped people understand & remember it. Open access: @RegReports @RSocPublishing @RoyalSociety

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Alexandra Freeman

@alex_freeman

4 months

It's impossible to put into a few characters everything I'd like to say about @DrMichaelMosley : colleague, mentor, friend for decades. I just thought I'd share one memory. For the film 'Pain' from 'Pain, Pus & Poison', Michael agreed to take the 'truth drug' pentothal....

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Alexandra Freeman

@alex_freeman

3 years

Med schools, if you're planning curricula, we have freely available eLearning courses in Shared Decision Making and Risk Communication. There are versions for primary care, peri-op, plastics, O&G and cancer genetics. or SDM page of

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Alexandra Freeman

@alex_freeman

5 months

I live by the mantra that if there are things that need changing, work to change them. And I intend to work hard!

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Alexandra Freeman

@alex_freeman

2 years

Please try these decision aids, to help patients and doctors make treatment decisions together and give feedback. Alongside are our free e-learning courses: for GPs for ophthalmologists ...

alf collins

@alf_collins

2 years

Please take a look at these tools. Please think about using them routinely in practice. Please tell us what you think! @acpatient @RichardLehman1 @MartinRCGP @HelenStokesLam @CharlotteAugst @rachelpower222

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Alexandra Freeman

@alex_freeman

3 years

I can never bear to listen back to myself, but if you're interested in Octopus hopefully I explain it in this!

Jisc

@Jisc

3 years

In this new episode of the Research Talk podcast, creator of Octopus @alex_freeman talks about how the platform could positively disrupt research culture for the better. Listen here 🎙️ #OAWeek @science_octopus

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Alexandra Freeman

@alex_freeman

3 years

We at the Winton Centre are delighted that we now have two resident Knights, as @HardingProf is made Sir John in the birthday honours. We hope that he and fellow Knight @d_spiegel put on a Winton Centre jousting contest. Congratulations Prof Sir John Aston!

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Alexandra Freeman

@alex_freeman

4 years

A nice piece about Octopus: why are so many researchers on the treadmill of publishing papers when they could be running in the outdoors - actually making strides to GO somewhere rather than simply going through a lot of activity and sweat to stay still?

Transcripts

@transcriptsblog

4 years

The "Publish or Perish" culture is a treadmill that stops scientists from running in the park. A reform of the science publishing model is urgently needed-- which led Dr. Alex Freeman ( @alex_freeman ) to create Octopus as an alternative publishing platform.

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Alexandra Freeman

@alex_freeman

4 years

. @d_spiegel , Chairman fo the Winton Centre for Risk and Evidence communication on ... good risk and evidence communication.

BBC Politics

@BBCPolitics

4 years

The government’s daily briefings on #Covid_19 are "not trustworthy communication of statistics" says Professor Sir David Spiegelhalter from the University of Cambridge #Marr

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Alexandra Freeman

@alex_freeman

3 years

Really delighted that a study which looked at whether helped men decide on their treatment options for prostate cancer has been published (and that it did!) congrats David Thurtle! (cc: @paulpharoah @d_spiegel @mesotronium @grumplet )

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Alexandra Freeman

@alex_freeman

4 years

For those giving me the credit it's all down to @ilangoodman @mc_climent @d_spiegel Mike Pearson and Jin Park!

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Alexandra Freeman

@alex_freeman

5 years

Just to cheer you all up - my #guerillagardening cherry trees are leafing up. I just added some wildflower seeds around them.

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Alexandra Freeman

@alex_freeman

2 years

Yep, I’m afraid I added to the traffic chaos outside Burford as people slowed down or were stopped in their tracks by the stunning sight of a wildflower meadow by the A40. And it’s not even the first time I’ve stopped for it - it changes colour every week. Wish there were more!

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Alexandra Freeman

@alex_freeman

3 years

Very glad to be able to announce that Predict:Breast Cancer () is now available in both traditional and simplified Chinese. This hugely increases the number of patients who can now be helped with personalised treatment information @paulpharoah @d_spiegel

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Alexandra Freeman

@alex_freeman

11 months

Is there someone who can read Ancient Greek for me? When going through a box of things my grandmother had kept I found - inside a dance card from when she first met my grandfather - a handwritten poem. She was studying Classics at Oxford at the time (1920s).

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Alexandra Freeman

@alex_freeman

5 years

We have new data in from Germany, Italy, Spain, Mexico and Australia on how people perceive the risk of coronavirus and how they are responding to their governments' messages and policies. Summary blog: Data will be in Open Source repository asap.

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Alexandra Freeman

@alex_freeman

4 years

Risk perceptions of COVID19 worldwide - a first quick look at some of our survey data, published Open Access: Huge amounts of work from @sarahdryhurst , @CRSchneider3 , @Sander_vdLinden , @SciComGuy , @mesotronium , @AMvanderBles and @d_spiegel

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Alexandra Freeman

@alex_freeman

5 years

@russpoldrack @eLife Interesting - since I argued exactly the opposite in elife's blog!

Innovator Story: Wrestling the Octopus

Alex Freeman describes how her love for storytelling propelled her from producing TV programmes to reinventing science publishing.

elifesciences.org

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Alexandra Freeman

@alex_freeman

4 years

First #guerillagardening cherry harvest... small, but significant! That’s one urban roundabout going back to the traditional local land use!

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Alexandra Freeman

@alex_freeman

2 years

A lot of hard work here from Gabe and the team to produce better genetic test reports, which patients (and clinicians!) understand and find helpful. The problem now - getting them into actual use in the medical system! Please RT to spread the word to someone who can get them used

Gabriel Recchia

@mesotronium

2 years

1/7 It’s important people understand results they get from medical testing– like genetic testing. We’ve been using user-centred design (Lauren Capacchione, @alex_freeman , and @acethecurious ) to build better genetic reports than those now in use by the NHS:

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Alexandra Freeman

@alex_freeman

2 years

How far do you want me to go back, Elsevier??

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Alexandra Freeman

@alex_freeman

5 years

Delighted to announce a new version of the Predict:Breast Cancer website, used 30,000 per month worldwide to help women with breast cancer make shared decisions about their treatment, now in Spanish to reach thousands more women. Other languages to come...

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