Alessio Mattera Profile
Alessio Mattera

@alematit

3,312
Followers
277
Following
880
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26,831
Statuses

Building my Founder Brand in Public • Sharing my journey building and into endurance training.

Dubai
Joined November 2022
Don't wanna be here? Send us removal request.
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@alematit
Alessio Mattera
1 year
Yesterday I wrote a transformation tweet. I live in Dubai. Just got married. Running a startup. Driving my dream car. On the surface, it looks like I’m winning. But I failed to tell you how the reality looks like:
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@alematit
Alessio Mattera
1 year
I got 300k+ impressions in August. But all content was written by AI. I created a Personal AI Writer video course to: • Go viral with crazy engagement • Save 7h/ week writing • Sound like you Want it? Like + Reply “AI” Follow me (so I can DM you) RT appreciated
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@alematit
Alessio Mattera
1 year
You can get a FREE Landing Page to print $1,000s on autopilot But most people don’t know where to start. I created a Step-by-Step Guide to: • Create your Landing Page • Launch your Offer • With No-Code • in 10 min Want it? • Follow • RT • Like + Comment "Landing"
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@alematit
Alessio Mattera
1 year
Self-confidence is what school never taught me. How do you learn to be more confident?
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@alematit
Alessio Mattera
1 year
Do you believe in 'fake it until you make it'?
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@alematit
Alessio Mattera
1 year
Work on yourself before working on your business.
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@alematit
Alessio Mattera
1 year
You don’t have a growth problem. You have a networking problem.
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@alematit
Alessio Mattera
1 year
Twitter is the only place where 30 YO grown-up men get schooled by 16 YO Prove me wrong.
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@alematit
Alessio Mattera
1 year
I hosted a 12-hour Space with Dakota, LB & 10+ creators Want to learn their growth-booster secrets? 🤯 I created 10 FREE audio files to help you: • Build a 6-Fig Personal Brand • Get 100s of followers • Save $1000s Like + Comment “💜” I’ll DM it (must be following)
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@alematit
Alessio Mattera
1 year
140M babies are born every year. 305M startups are created every year. WILD. Start creating.
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@alematit
Alessio Mattera
1 year
I paid a kid $75 to watch my cats for a last min trip. He said he had 5 clients that day. Do the math. That's $2625 per week. You think business has to be fancy. He's just feeding cats and making more money than his parents.
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@alematit
Alessio Mattera
1 year
What do you do to win long-term?
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@alematit
Alessio Mattera
1 year
Building your brand is like building a startup. Where are you on your journey?
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@alematit
Alessio Mattera
1 year
I'm PROUD of what I built. 80% of my August content has been written by AI. Mmh? I built a system with my: - tone of voice - personal stories - favourite templates Results? 300k+ impressions & 90% of time saved. (Breakdown Coming Soon)
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@alematit
Alessio Mattera
1 year
If you had ZERO $ budget to drive traffic to your product. What would you do?
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@alematit
Alessio Mattera
1 year
He was 40 years in banking. She was 32 years in kindergarten. Today they're on a trip to Amsterdam. Celebrating their retirement. (I still can’t believe what my parents are doing)
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@alematit
Alessio Mattera
1 year
Networking is the number ONE currency on X. How do you ask someone to hop on a call?
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@alematit
Alessio Mattera
1 year
Self-reminder: You only have to win once. Keep on going.
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@alematit
Alessio Mattera
1 year
6 months ago I knew NOTHING about Twitter. In May I started to interview creators. In June I grew 525 followers & 400k+ impressions. How? I’ve applied these 50 lessons learned on Spaces with Dakota, LB, Glenn and 10+ legends: 1. Tell stories 2. Send voice DMs 3. Reply to
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@alematit
Alessio Mattera
1 year
The ultimate weapon to success? Your ability to stop complaining and start doing.
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@alematit
Alessio Mattera
2 years
Creators want to start selling online to monetize their audience. But have no idea how to build a website that converts. So, I made a 20 min video how-to: • Build a creator website • Sell products • With $0 budget Reply "website" and I'll DM it to you (must be following)
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@alematit
Alessio Mattera
2 years
Startup founders start writing to own their niche. But they get out of ideas and burn out. So, in the last 45 days I wrote: • 70 Thread Outlines • 140 Writing Topics Guaranteeing you'll not run out of ideas. Reply "growth" and I'll DM it to you for $0. (must be following)
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@alematit
Alessio Mattera
1 year
January 1st. I had 0 followers. No clue what I was doing. But a lot of enthusiasm to build my brand. 9 months later... I just woke up to 3000. And I only have one word: WHATTAFUCK. This has been a great ride. But still feels like Day 1. Thank You Guys!
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@alematit
Alessio Mattera
1 year
My first 500 tweets got 0 likes and recognition. But I kept showing up. I knew I had something valuable to say. 1M impressions later, here's my advice: Keep going. The hard part is almost over.
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@alematit
Alessio Mattera
1 year
When I hear: - Your product is great - I like your landing - Wow, all for free My ego gets boosted. But when I hear: "Your story inspired me." That’s when I know I'm making impact. Build to resonate. Not to sell.
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@alematit
Alessio Mattera
1 year
🔥 12-HOUR TWITTER SPACE 🔥 We’re interviewing 13 creators to reveal how THEY are building 6-figure personal brands on Twitter: ∙ @WrongsToWrite @LegacyBuilder__ @modern_mindset + many more Saturday 17th June: 10am - 10pm CET You WON’T want to miss it!
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@alematit
Alessio Mattera
1 year
Limiting beliefs have killed more dreams than failure ever will.
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@alematit
Alessio Mattera
1 year
I haven't read $100M Leads yet Can I still play in here?
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@alematit
Alessio Mattera
1 year
Met a friend I didn’t see for 5 months. He’s a watchmaker. Last time we met I told him I started building on Twitter. He was intrigued. He followed me. But NEVER engaged. I forgot to have him onboard. Today we meet at an organic cafe. First thing he mentioned… “YO mate,
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@alematit
Alessio Mattera
1 year
So, imagine you had: Unlimited time Unlimited money Would you still build your brand on X?
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@alematit
Alessio Mattera
1 year
Learning is SIMPLE. The hard part is to unlearn what you’ve done for 10 years that didn't work.
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@alematit
Alessio Mattera
1 year
Content attracts followers. Authenticity builds a tribe.
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@alematit
Alessio Mattera
1 year
Sept 2022: • Making $120k/ year • Working from a Dubai office • Head of Ops at a $60M company Sept 2023: • Making peanuts • Spending investors’ money • Under pressure w/ 12 mo to deliver This is NOT my final transformation. I can’t afford to lose. Here’s the plan:
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@alematit
Alessio Mattera
1 year
I go on TV and see: - Black news - Kids commercials - Reality shows w/ fake lips I go on X and I see: - Cohorts making $80k+ - People learning new skills - Creators innovating business models So refreshing. Choose where you invest your time wisely.
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@alematit
Alessio Mattera
1 year
Content brings you an audience. Your story brings your audience to you.
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@alematit
Alessio Mattera
1 year
At 24 I built an hydrogen battery. The ‘craziest’ idea I've ever had. Straight competition to Elon Musk. My roommate & I believed we could make it work. And we're right. 3 months in the idea development process A Danish investor believed on us. Made a bet. Invested
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@alematit
Alessio Mattera
1 year
My first Lead Magnet got me: 20x ROI in 48 hours • I spent $38 • I got $734 in sales • 328 newsletter subs Here is the 11 step-by-step breakdown I've followed: (A→Z MASTER GUIDE with $ costs & results)
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@alematit
Alessio Mattera
1 year
Your friends are the ones checking in with you when you don't post for 48h. Accountability > engagement.
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@alematit
Alessio Mattera
1 year
How comfortable are you to speak in a Twitter Space from 1-10? 1 = no comfortable 10 = super comfortable
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@alematit
Alessio Mattera
1 year
I'm 33. I've got a lot going in my life: - a loving wife - a startup to run - a growing personal brand - expenses, bills & cats to take care of But I show up every day. And you shoud too. Think long-term.
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@alematit
Alessio Mattera
1 year
Looking good huh? • Smiling • Livin' life in Dubai • Chillin' by the lakes Harsh reality: • 42C outside • None is around • Extremely hard to breath Be critical about the content you consume.
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@alematit
Alessio Mattera
1 year
STOP thinking Dubai's just about money & cars. I thought was only about the tax benefits too. 7 years living here... I see: Nas Daily Iman Gadzhi SuperCar Blondie Building empires. What you see in the postcard doesn't show its layers. Dubai's the new hub for creators.
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@alematit
Alessio Mattera
1 year
Today I've been married for 6 months. We’ve been together for 6 years & 6 months. These are the lessons I've learned to thrive as a power couple:
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@alematit
Alessio Mattera
1 year
What you call INSECURITY. Your audience calls it PERSONALITY. Build with your VOICE.
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@alematit
Alessio Mattera
1 year
Running a startup is like writing content. You can wait for the "right time" or take action and make it happen now.
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@alematit
Alessio Mattera
1 year
It takes months to find your clarity. Keep looking for it. It's normal.
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@alematit
Alessio Mattera
2 years
👋 Hey, I’m Alessio. I’ve quit my startup job mid 2022 to pursue my dream… building my own startup to help creators become entrepreneurs with one simple tool to monetize their online audiences. If you are new here, welcome! Here is my journey 👇
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@alematit
Alessio Mattera
1 year
I've been hiding behind my keyboard for 4 months. Afraid my accent was too strong. Then I hosted my 1st Space: • 10X inbound DMs  • 5X my confidence • 2X case studies Guess what?  What you call INSECURITY. Your audience calls it PERSONALITY. Build with your VOICE.
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@alematit
Alessio Mattera
1 year
Yesterday I met 2 entrepreneurs. We talked about: • fundraising • business in Kenya • fantasy football data models But the best part? We met in the comments of my story tweet. Unbelievable. That's the magic of building a personal brand. I promise. It works.
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@alematit
Alessio Mattera
1 year
I watch Netflix I go out for beers I don't have a six pack I don't read every night But I've worked in 5 industries & I live in Dubai building my SaaS. Screw the gurus. You can win at your own terms.
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@alematit
Alessio Mattera
1 year
Money X is a crazy place. You're subconsciously reminded: Your hustle defines you Your status defines you Your $$$ defines you But the reality? Your WHY defines you. Find your true north star. Your audience will smell it.
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@alematit
Alessio Mattera
1 year
At 26 I got MALARIA. It was the worst month of my life. I thought I would die in West Africa. And be forgotten forever…
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@alematit
Alessio Mattera
1 year
Wild realization: We are all strangers with a little picture we call profile. Posting on an app called X. You know... Boomers will call you nerd. But in 5 years they'll call you genius. What a great time to be alive.
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@alematit
Alessio Mattera
1 year
I gained 400 followers last week. No, I'm not a magician. I ran a giveaway. But this time, I decided to don't auto-DM. So, I stayed up until 3 AM and sent 547 DMs Why? I wanted to check all your profiles and get to know you better. If you are new, welcome Let's connect 🤝
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@alematit
Alessio Mattera
1 year
I am: - Living in Dubai - A non-tech founder - Passionate for surfing - Running a tech startup - Speaking w/ an Italian accent - Building for the Creator Economy See who's my competition? No-freaking-body. Build your brand around your story. Become the niche.
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@alematit
Alessio Mattera
1 year
Building a business is LONELY af. But every connection kept me going: • DMs turned into friends • Spaces were masterclasses • Stories became lessons learned • Friends became product feedback That's the power of building your brand. Find your tribe.
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@alematit
Alessio Mattera
1 year
My life in Italy is UNFAIR: • Wine • Morning runs • Homemade pasta • Dinner with freinds • Drive an old FIAT 500 car It's a zoom out from my reality. But you know what? I'll take it all in during these 2 weeks home with my parents. Off to the vineyards today!
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@alematit
Alessio Mattera
1 year
As a shy child: • Feared public speaking • Avoided eye contact • Mumbled my words As a 33 YO: • Pitched to raise money • Networked like a madman • Found my voice building on X What shifted? I challenged my fears. Face fears -> Build confidence.
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@alematit
Alessio Mattera
1 year
"Habibi come to Dubai" Meanwhile in Dubai 🥵
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@alematit
Alessio Mattera
1 year
I'm not a storyteller. I'm not a copywriter. I'm not a growth guru. I'm not an AI magician. I'm not confident to speak. I'm not a marketing expert. YO. You don't need to be the best. But you should be the best generalist. Build your toolkit.
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@alematit
Alessio Mattera
1 year
It took me months to get my first 100 followers. 1k seemed unreachable. But I shared: • my founder story • the product I'm building • my struggles in Dubai heat 9 months later... I have a community of 3k+ fans. Your journey is your brand, not the value you drop.
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@alematit
Alessio Mattera
1 year
What my wife and I have in common: 1. Working on inner child wounds 2. Belief in the law of attraction 3. Clear vision to retire by 40 4. Strong family value 5. Goofiest AF 6. Love to surf 7. One Yes 8. 3 cats Let's drop some personality. Who's your most important one?
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@alematit
Alessio Mattera
1 year
A typical day in Dubai: • Drive a Lambo to JBR • Morning surf by the Burj • Meet Iman Gadzhi for lunch • Brainstorm with 8-fig founders • Rooftop networking w/ Andrew Tate Then you wake up all sweaty. Bro, Dubai is the city of dreams. Stay awake.
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@alematit
Alessio Mattera
1 year
The grind for my video course is real. I'm going above and beyond. Tonight I'm learning the basics of video editing to craft a fun catchy teaser. I want to over-deliver this time. Thanks for being here. You make it worth it.
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@alematit
Alessio Mattera
1 year
I moved to Dubai at 26: • Worried about the unknown • Wondering "What if..." • Fearing failure 8 years later: • Married • Running my startup • Driving my dream car Breakthrough is on the other side of your comfort zone. Take a bet on yourself and chase that dream.
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@alematit
Alessio Mattera
1 year
DON'T ignore your silent followers. • Dozens DM'd me product feedback • A few referred my startup to friends • 2 invited me to speak in their pod Opportunities lay where you can't see them. Are you nurturing your new followers?
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@alematit
Alessio Mattera
1 year
One personal story. 79k impressions. 166 comments. 200+ fans. I’m beyond impressed to see my message touching many people. Extremely grateful to have you onboard my journey. This is my message to you all:
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@alematit
Alessio Mattera
1 year
Sometimes you just need to cry and let yourself feel it.
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@alematit
Alessio Mattera
1 year
I wish I could: • workout 3x week • make $10.000/ month • go on holiday twice/ year • spend more time with family I love them all. BUT... Anyone who wishes to take a month off to recharge?
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@alematit
Alessio Mattera
1 year
Building trust is a skill. You can become the go-to in your niche. But if you don't: Share your journey Write long-form Build in Public Host Spaces Talk shit You aren't gonna make it. Relatability > Value
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@alematit
Alessio Mattera
1 year
You've been told: • Content is king • Consistency is key • Engagement is essential • Authenticity is the anchor Cool. But these are meaningless. Want to know what worked for me? Moving my audience from cold to warm. Set objective-based goals to find your strategy.
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@alematit
Alessio Mattera
1 year
Building a founder brand is overwhelming. I've to juggle product development. Network like a madman. Share your journey. Face my doubts. Manage a team. It’s stressful. But wow. It's infinitely more rewarding than playing it safe and avoiding risks.
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@alematit
Alessio Mattera
1 year
My life in Italy: • 7 AM run • "Ciao" to grandmas • Breathing some fresh air What you don't actually see: • Drained AF • Lacking focus • Needing to be in silence Content is content. Personal feelings are what matters. Don't get fooled.
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@alematit
Alessio Mattera
1 year
Building your brand voice is HARD: • Plan Spaces • Tell your stories • Send voice DMs • Share your WHY All while running to work, cooking dinner and feeding your cats. But you know what? It's the most satisfying thing you can build.
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@alematit
Alessio Mattera
1 year
It's Eid. Everyone's off in Dubai. I'm working alone from here. Red flag or green flag?
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@alematit
Alessio Mattera
1 year
I felt like a genius. Yesterday I wrote this post to: • Give full transparency • Tease my FREE mini-course • Drive insane traffic to my profile And realize that Solving your own problems goes a long way. Today? Let's build that course and get you guys the same results!
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@alematit
Alessio Mattera
1 year
When I hear: • You’re everywhere • You’re smashing it • No doubt you’ll win I know I’m nowhere. But when I hear: Your call gave me a lot of clarity. That’s when I know I’m on business. You can keep feeding your ego, or solve problems to be known for.
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@alematit
Alessio Mattera
1 year
“Do more calls” Cool. But why? + Friends + Learning + Confidence + Networking X is NOT a writing platform.
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@alematit
Alessio Mattera
1 year
𝕏 growth 101: Be grateful for the life you live. Not the money you make.
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@alematit
Alessio Mattera
1 year
The reason why your content isn't hitting the mark is because you have a problem with your: Voice: Not telling your story Engagement: Not making friends in DM Consistency: Not showing up even once a day Truth is... Every founder's story is gold. Share yours.
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@alematit
Alessio Mattera
1 year
Day 1 on Twitter: • No audience • Never used AI • Spent 7h+/ week to write 8 months on Twitter: • 3k+ fans • Shipping an AI product • Saving 90% of time writing content How? I've learned to write kick-ass content in 1h/ week Tomorrow I'll show you how to do it.
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@alematit
Alessio Mattera
11 months
If you are going to bet… Bet big. That’s what I stand for.
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@alematit
Alessio Mattera
1 year
The day I became obsessed about one thing. It was the day I stopped doubting myself.
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@alematit
Alessio Mattera
1 year
I thought I needed: To be a writer To be a marketer To be a brand genius What I actually needed: To be authentic. Stop over-thinking. Start building genuine connections.
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@alematit
Alessio Mattera
1 year
12 months in as a Founder and I can convincingly say: Product is half of the puzzle. The other half is distribution. Build both in parallel to win.
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@alematit
Alessio Mattera
1 year
What a weekend! • Hit 2k on Twitter • Highest engagement ever • Brought my wife to see "The Flash" • Chilled by the pool listening to pods When one thing clicks, the entire life goes on a flywheel. Isn't it?
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@alematit
Alessio Mattera
1 year
Relationships are like networking on Twitter. How do you ask someone to hop on a call?
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@alematit
Alessio Mattera
1 year
I was worried moving to Dubai wasn’t for me. 7 years later… • Raised money • Met my co-founders • Networked w/ 100s of creators This is why creators & founders should move their business to Dubai:
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@alematit
Alessio Mattera
1 year
I’m building a SaaS I’m raising money I’m doing Spaces I’m building on X I’m networking And I’m married to a goddess who does the same on IG. Now tell me you don’t have time. Build a strategy that works for you. Or hire someone to help. Don't be complacent.
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@alematit
Alessio Mattera
1 year
One way ticket to greatness: Find your clarity.
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@alematit
Alessio Mattera
1 year
I know you: - Are busy AF - Feel always late - Have calls at 9pm - Need more time w/ family And the thought of building your personal brand feels overwhelming. But trust me: It’s the best leverage you can ever build. Don’t let it be just a dream.
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@alematit
Alessio Mattera
1 year
Building my founder brand is a journey. I've been learning: - Authentic storytelling - AI content creation - Speaking in public - Email marketing I'm still learning. But every new skill is what keeps me staying for the long term.
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@alematit
Alessio Mattera
1 year
Imagine you are surrounded by a: FREE Massive All-you-can-eat Buffet of experiences. But you can only pick one. Which one would you pick?
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@alematit
Alessio Mattera
1 year
September was an exciting month on X. - Restarted Spaces - Joined my first cohort - Launched my lead magnet - Sold $200+ in digital products - Working with an exciting student It was a struggle to balance it all. But it's the fuel I need to crush Q4. Let's roll.
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@alematit
Alessio Mattera
1 year
3 years ago I had: • A leather bag • A fancy business card • A polished Italian haircut Today I have: • An 𝕏 account • Coffe w/ my co-founder • Birkenstocks & Aloha shirts 3 years are enough to move mountains. Keep on climbing.
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@alematit
Alessio Mattera
1 year
I spent August to solve one problem: How to write kick-ass content that sounds like me in 1h/week? • I'm NOT a writer • I've NO time to write daily • I stress out if nothing is scheduled I had to find a way. Today... I'm proud to say I built my own AI solution. OUT SOON
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@alematit
Alessio Mattera
1 year
Today 7:00 AM Dubai I'm headachy I'm feeling fat NO inspo to engage I'm feeling like life sucks But it's ok. I need to fill up my cup before I start giving back to you. Not every day is a payday.
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@alematit
Alessio Mattera
1 year
I don't like sleepless nights. I don't like endless meetings. I don't like facing rejection. Yet... I still do all of them. Why? Builds resilience. Value the struggle. That's what shapes your strength.
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@alematit
Alessio Mattera
1 year
I struggled HARD to find my voice. I watched videos on YT. I listened to creators I like. I followed advice on the timeline. I was talking… but NOBODY could hear me. "What am I doing wrong?"
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@alematit
Alessio Mattera
1 year
You call it pasta I call it religion. We are not the same.
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