AKT - a deodorant born to perform! Tried, tested and approved by 1000's of dancers (not animals), our deodorants have been ranked No.1 in Vogue, GQ, Esquire (and loads more). 🧡
WE DID IT!!!!!!! We reached our full target on DAY ONE!!!!
You can still pledge of course but this means we 100% get the money we make!!! This product is going to market.
THANK YOU!!!!!!!!
❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️
HUGE CAST ANNOUNCEMENT...
We have just closed an investment round of £1.5M!... and we couldn't have done it without YOU. We can now continue our efforts in developing the brand and creating more incredible products, all with the same AKT ethos our cast know and love.
Ed and Andy
The Famous Tent + A West End Theatre + AKT Deodorant = ...
We had an incredible evening at the gala night of
@bakeoffmusical
at the Noel Coward Theatre in London's West End! It not only smelt of cake but AKT was also in the air. Watch to see what happened...
Our founder
@andycoxonuk
has just been announced as the LEAD in
#westsidestory
at
@rxtheatre
. So proud and excited for him! Going to be the best smelling cast in the UK!
AND THE AWARD GOES TO ...AKT!
We have won the "Best Deodorant" award in the Harper’s
@BazaarUK
Beauty Awards 2020.
THANK YOU! We can’t believe it.
From hob to Harper’s 😭
We have got A LOT to announce over the next week or so. Make sure you are signed up to our mailing list. You DO NOT want to miss out on what is coming...
Broadway has been calling our name, we just never thought it would be over DEODORANT! We can't wait to raise the curtain and officially launch in the US very soon.
We want to say thank you for this last year+. Its been a tough time with lots of ups and downs for all of us but AKT has given us a real focus and you've kept us going with your support. All your comments and posts don't go unseen. You better prepare yourselves for 2022!
A round of applause for ICONIC The Deodorant Balm collection...
SC.05 Columbia Road has settled in nicely, don't you think?
It's getting harder and harder to choose a favourite BUT, if you had to... let us know your pick in the comments below ⬇️
**WE ARE LIVE**
This is a very big day for us. Nearly 3 years in the making & the campaign is officially LIVE.
You can buy Pitt NOW by pledging on our Kickstarter (link below).
Thank you to everyone so far, it's been incredible.
DAY 1, here we go...
🎉 HAPPY BIRTHDAY TO US 🎉
2 years ago (at the height of the pandemic) 2 West End performers launched AKT into the world.
Now with 1000s of customers, press they only dreamed of as performers and more products in the pipeline, it’s fair to say AKT is here to stay! …1/2
HAPPY NEW YEAR!!!!
If you backed us on Kickstarter and haven’t seen an email from us make sure you have a look (check spam folders too).
The wheels are in motion after a lovely holiday. We’ll be keeping you updated as we set up and produce our first product!
#ExcitingTimes
EXCITING NEWS!
We can finally announce that you can buy The Deodorant Balm through our
@Kickstarter
campaign, launching on: *23rd October at 7am (GMT).*
You'll get a discount of up to 40%. AND some special VIP packages, which may include us!
Info @
SC.05 COLUMBIA ROAD 💐
Early Sunday morning. Lemon sunlight peeks sleepily over the terraces of the bustling flower market. Street sellers call; their stalls a riot of violet and amber blooms. The scent of freshly cut stems and good coffee. With a smile you melt into the crowd.
Co-founder
@EdCurrieuk
is giving a
@TEDx
@TEDTalks
talk this morning in
#Manchester
@ 10:25am about career change & his mental health journey called - “How Not To Be a F**k Up”.
You can listen live here:
They say the neon lights are bright on Broadway. They say there’s always magic in the air. We're back on British soil but just can't get our New York launch out of our heads!
As two proud members of the LGBTQ+ community at the helm here at AKT London, Pride is more than just a month - it’s woven into the fabric of our company.
Happy Pride, bitches! Don’t do anything we wouldn’t do.
🏆 WINNERS!!!!🏆
We've only gone and won a Marie Claire Sustainability Award 🤯
Say hello to the 'BEST SUSTAINABLE DEODORANT' of 2022!
Thank you
@marieclaireuk
and a huge congratulations to all the other winners!
We are giving everyone who missed out on our Kickstarter campaign an exclusive 20% OFF before Christmas.
Be among the 1st people to receive the life-changing deodorant that took the West End by storm.
PRE-ORDER NOW.
3000+ 5 five star reviews and some exceptionally well written ones too. Perhaps we need to do some dramatic readings. For example:
"My torments are over. Over the last 30 years, I have waged a savage war upon my armpits."
Shakespeare?
If you buy The Deodorant Balm now through Kickstarter you’ll get it for WAY cheaper than when we go to market AND you’ll get it before the general public.
GO GO GO!!
ANNOUNCEMENT.
We've been a bit quiet on social media recently. That's because we've been working extremely hard to build our brand for you. We've done everything ourselves & we couldn't be prouder!
Tomorrow morning we'll announce the exciting news!
For us, every day is Pride. We've just recovered from London Pride last weekend but when you're part of the LGBTQ+ community it's more than just a day. Here's Ed and Andy talking about their own experiences and why they want to create a supportive
environment to work in.
On stage Ed and Andy are consumate professionals. Behind the scenes is a different story! Here's a look behind the camera at our mishaps and capers during filming.
Want to know more about the LAUNCH of SC.05 Columbia Road? 👀💐
Our founders, Ed & Andy answer the most frequently asked questions and share a little bit more about our newest Cast member.
If you have any other questions, let us know in the comments down below! ⬇️
BEHIND THE SCENES of new SC.05 Columbia Road 💐
We had so much fun shooting the campaign for our newest launch and thought we'd take you along with us to see how we captured these beautiful shots!
Thank you so much to those involved who helped us create this MAGIC
Co-founder
@EdCurrieuk
gave a
@TEDx
Talk about his career change from West End performer to cosmetic entrepreneur & his mental health journey - “How Not To Be A F**K Up!”
Full Video -
#NotTodayBrenda
@TEDTalks
WHO’S WERKIN’ FROM HOME?
Ed’s in London. Andy’s in Plymouth. Where are you?
—————
We’ve certainly gained some extra time to work on more things. New content coming your way very soon!
Summer hasn't gone just yet...
Introducing HALCYON SUMMERS
HALCYON (definition) /ˈhalsɪən/adjective
- Denoting a period of time in the past that was idyllically happy and peaceful.
Let the fragrance bring back the memories.
OUT MONDAY
AKT DIARIES: Breaking America - Today we kicked off the day with breakfast with a journalist from the New York Times. Watch what else did we get up to?...
We all have the responsibility to take action on the big stuff while not sweating the small stuff.
Thank you,
@ecologi
, for helping businesses like AKT, who care about the planet, to plant trees around the world.
Things are moving the right way, finally. Join us and start turning your cosmetics into plastic free ones.
We have ideas for more, but this is our first product.
We finally picked up our award!! The
@marieclaireuk
#Sustainability
Award 2022 for "BEST SUSTAINABLE DEODORANT".
We've won more awards for AKT than we ever did as performers... and we were good!!! 🏆 🎭
Thank you everyone! More to announce soon 😉
We are beyond proud to have sponsored the WhatsOnStage award for "Best Takeover Performance". It was so lovely to see so many friends who are thriving... and thank you for all the words or pride and support. It means the world! Ed & Andy x
Performing is at the heart of AKT. That's why we use actors in our Front of House team. Andy and Ed tell us why actors are the best people to keep the show running.
MISSING SUMMER?
SC.01 EXT. ORANGE GROVE
Midday sun beats heavily on the grove. Sweet aromas burst from the freshly peeled orange. Neroli blossom dances, alive on the breeze. Another ice cold gin and tonic – it’s summer after all.
Petitgrain & Neroli
It's
#AwardSeason
...Welcome to the AKT Awards! Join Ed & Andy everyday this week as they announce the winners of 6 awards. It could be YOU!
Have your say and vote for "THE PEOPLES CHOICE AWARDS for Favourite Scent" NOW. Simply click here to vote -
Hi Everyone!!
I’m staying online all evening for you to ask me ANYTHING about joining us as an investor and the future of AKT.
Drop me a message on our Instagram ()
Looking forward to meeting you.
Andy