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Aisha

@aishamadeit

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art director, currently @72andSunny // // curator of // tweets are my own and not those of my employer, etc

Joined September 2012
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@aishamadeit
Aisha
11 months
girl dinner
@fasc1nate
Fascinating
11 months
A French woman walks the streets of Paris, France with a large baguette and six bottles of wine, 1945.
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@aishamadeit
Aisha
1 year
do you guys ever think about how capitalism is forcing us to work up until the eminent extinction of our species as the earth heats to an unlivable temperature?
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@aishamadeit
Aisha
2 months
*sees dead bird in a road* toddler: what happened to that bird? me: oh.. it, it died toddler: oh.... that happened to some dinosaurs I know
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@aishamadeit
Aisha
5 years
me at home explaining how the client wants to make the my husband, logo bigger an ICU nurse
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@aishamadeit
Aisha
1 year
me on a client call vs me the second the call ends
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@aishamadeit
Aisha
4 years
white privilege is shooting cops with an AK-47 and getting arrested alive.
@washingtonpost
The Washington Post
4 years
Man fires at cops with AK-47 after refusing to wear a mask, police say
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@aishamadeit
Aisha
1 month
responding to every client note "this is going to ruin the tour........... the world tour"
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@aishamadeit
Aisha
2 months
am i depressed or am i being crushed under the weight of renlentless adult responsibility with no time to rest
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@aishamadeit
Aisha
2 years
"do you want to move the meeting to tomorrow?
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@aishamadeit
Aisha
3 years
absolutely falling out of my chair over this student rebrand of mcdonalds happy meals!!!!!
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@aishamadeit
Aisha
2 years
so we're really gonna tappy tap and do our lil advertising job through a pandemic and war? mmmmmmmk
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@aishamadeit
Aisha
3 years
oatly what happens is when everyone laughs at the ceo's jokes too much
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@aishamadeit
Aisha
3 years
is lil nas x a marketing genius or is he just having fun, being socially aware and not being strangled by data, testing and corporate analysis
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@aishamadeit
Aisha
11 months
do you know how much cocaine was pulsing through everyone veins in advertising at this time
@PEARLFOUNTAlN
len🧚🏾‍♀️ kinda ia era
11 months
playstation ads used to be so cunty what happened🙁💔
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@aishamadeit
Aisha
2 years
art direction this beautiful for something as simple as dish soap gets me so fucking HYPED
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@aishamadeit
Aisha
2 years
I'm sorry for being so political, but I would like to live in a country where children don't get slaughtered at school
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@aishamadeit
Aisha
2 years
@rebexxxxa the one where everyone attacked the woman who loved sitting in her garden with her husband in the morning
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@aishamadeit
Aisha
3 years
we did it folks, we solved sexism
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@aishamadeit
Aisha
2 years
me: I love my job because I can creatively problem solve me when I have to creatively problem solve:
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@aishamadeit
Aisha
4 years
I don't know who needs to hear this but you're not supposed to just copy & paste client feedback into an email to creatives
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@aishamadeit
Aisha
2 years
when I show students what it looks like to "zag" when everyone else "zigs" I show them this.
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@aishamadeit
Aisha
7 years
Sarah Huckabee Sanders on anthem protests by NFL players: "I don't think there's much to clarify, it's pretty black and white there." Me:
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@aishamadeit
Aisha
4 years
the hardest thing about starting a new job remote is no one knows I’m the funniest person in the room
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@aishamadeit
Aisha
2 years
my question is how many crying selfie pics did that CEO take before he picked one to post
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@aishamadeit
Aisha
2 years
no creative idea can overcome no media budget no creative idea can overcome no media budget no creative idea can overcome no media budget no creative idea can overcome no media budget
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@aishamadeit
Aisha
1 year
If you're going to post my work, uncredited, and then ignore multiple comments and direct messages asking to amend the post for credit, you are an asshole.
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@aishamadeit
Aisha
4 years
I start a new freelance gig monday and before each one, I always think "shit what if I can't think of any ideas and finally get found out to be the fraud I am!!!!!!!!!" anyone else? ok cool.
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@aishamadeit
Aisha
4 years
I hate when people are better at their job than me
@FLBarbella
Fernando Barbella 
4 years
#creativity Brilliant campaign from @motherlondon for @IKEAUK
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@aishamadeit
Aisha
4 years
I need a book club for people who read 200 pages over a few days and then 0 pages for 4 months
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@aishamadeit
Aisha
3 years
"if we love the idea enough, we'll find the money"
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@aishamadeit
Aisha
2 years
the coinbase guy getting dunked on by a brilliant female ceo is the best thing to come of their super bowl ad tbh
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@aishamadeit
Aisha
2 years
i think there should be an AM wordle and a PM wordle
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@aishamadeit
Aisha
4 years
what I hate about remote work is that all those in-between, light hearted moments get totally lost. everyone wants to get off zoom as quickly as possible and you lose those shoot-the-shit convos that make the job fun.
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@aishamadeit
Aisha
2 years
I've been working on the brand (agency side) @etsy for a few months and I already spend 99% of my time on the site. I was asked by a friend if I have any christmas present reccos and YES I do, here is the stuff I've loved so far below🧵:
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@aishamadeit
Aisha
2 years
very into this art direction for adidas
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@aishamadeit
Aisha
3 years
just heard our fanta OOH posters in atlanta are getting stolen, which feels like the literal coolest KPI ever?
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@aishamadeit
Aisha
3 years
when you ask your copywriter to help with imagery
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@aishamadeit
Aisha
3 years
After 12 excruciating days last night in the wee hours of the morning, my husband and I welcomed Myla James Hakim-Silverman into the world. She was worth every second of the wait.
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@aishamadeit
Aisha
4 years
I have news. I'm leaving VBP. Taking a moment to step away from advertising. Most of you know the burden this industry can have on a person, and when your identity and value is so wrapped up in job and less in your creativity and work, the joy gets sucked out.
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@aishamadeit
Aisha
4 years
agencies be like We OnLy MaKe tHe MoSt RaDiCaL, iNsAnE, mInDbEnDiNg IdEaS and then come out with like... a testimonials campaign
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@aishamadeit
Aisha
2 years
may I get mushy? I'm still reeling from how I grew up in an unstable environment, slept in tents with my mom, had one mattress with 5 kids, graduated high school with no career prospects, and I just bought a house in a stunning community where my daughter will thrive. It's a lot.
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@aishamadeit
Aisha
2 years
nepo baby article for advertising but for men who were hired because they reminded a CD of himself
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@aishamadeit
Aisha
4 years
prayers up for the creative team producing google year in review for 2020
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@aishamadeit
Aisha
4 years
working in advertising be like: care about the work! but act like you don't have a cool side project! but not that one fit into the ~culture~! but with this specific personality
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@aishamadeit
Aisha
4 years
someone teach me how to stop saying "...but I'm flexible" after I tell agencies my day rate.
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@aishamadeit
Aisha
5 months
this is so simple but so so so satisfying
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@aishamadeit
Aisha
3 months
this spot is a fucking mic drop from Dove. wow, song choice gave me goosies.
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@aishamadeit
Aisha
2 years
regret to inform you that Preacher has in fact, done it again.
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@aishamadeit
Aisha
4 years
I was planning to be freelance indefinitely, but quietly there was ~one~ agency that I could leave it all behind for. So, um, life announcement... say hello to Preacher's newest ACD.
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@aishamadeit
Aisha
4 years
Alexa, show me an unlimited production budget
@davidkolbusz
David Kolbusz
4 years
Well. We made a Super Bowl ad. For @amazon Incredible team effort. Really proud of the result. Hope you like. 🏈 💥
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@aishamadeit
Aisha
4 years
advertising be like: don't be too obsessed with advertising, that's lame, but be ok with working 60 hour weeks.
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@aishamadeit
Aisha
1 year
when i cross 1 thing off my to do list
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@aishamadeit
Aisha
3 years
i find it very funny that in advertising, it's more acceptable to concept by staring at a wall in silence rather than read a book, watch a movie, draw etc for fear we'll look like we're not working.
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@aishamadeit
Aisha
3 years
imo nike's biggest strength is they don't get bogged down trying to preserve their brand guidelines. normal people aren't gonna remember if you use a consistent font, they'll remember cool shit
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@aishamadeit
Aisha
4 years
oh... how would I run an agency no one asked? - multi-week onboarding before any client work is touched - national holidays guaranteed off (clients will need to deal, there are only 10) - intern program that focuses on non-traditional/non-ad school backgrounds
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@aishamadeit
Aisha
4 years
one time someone said being in a creative in advertising is like having homework due everyday and I think about that a lot
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@aishamadeit
Aisha
4 years
oh so now he's just going to do our jobs better than us with none of the existential baggage??!
@VancityReynolds
Ryan Reynolds
4 years
Everyone’s buying ads so I bought one too. Not on TV. In the @nytimes . #classy
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@aishamadeit
Aisha
1 year
this marketing budget just called all my projects poor
@Airbnb
Airbnb
1 year
you guessed it… the barbie malibu dreamhouse is back on airbnb—but this time, it’s ken-ified 🛼🤠 everyone in barbie land can request to book this stay on july 17 at 10am PT:
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@aishamadeit
Aisha
3 years
this is accountability, not justice
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@aishamadeit
Aisha
4 years
ICYMI: My fundamentals of deck making
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@aishamadeit
Aisha
2 years
jfc these print pieces for the World Food Program hit hard
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@aishamadeit
Aisha
1 year
I'd like to point out at 72andSunny is a "work from anywhere" company and they placed #2 in the usatoday admeter, with a great ad, so don't tell me you can't make great work without being in the office.
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@aishamadeit
Aisha
4 years
I wish I could experience the rush whoever made this felt when they realized they could make the E and A quotation marks
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@aishamadeit
Aisha
3 years
if you ever feel embarrassed just know today on zoom i tried to make small talk and no one reacted so i was like oh my mic must not be working but then everyone was just like, no we heard you we just didn't respond 💀
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@aishamadeit
Aisha
2 years
REALLY THERE IS NO SUCH THING AS BEING "OFF BRAND" BECAUSE IT'S NOT LIKE GENERAL AUDIENCES EVEN NOTICE THE NUANCES OF A BRAND LIKE A FONT OR A COLOR BUT WHAT AUDIENCES WILL NOTICE IS GREAT WORK THAT BREAKS THROUGH THE CLUTTER BY BEING DIFFERENT SO WHAT MIGHT SEEM LIKE A RISKY IDE
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@aishamadeit
Aisha
3 years
not the NFL telling us racism is bad... lol tell yourself??
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@aishamadeit
Aisha
2 years
the worst part about the potential of war is the marketing bros on here being like, "how can brands show up in a WWIII world? 🧵"
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@aishamadeit
Aisha
2 months
agency culture sucks now because no one has time to get two beers at lunch anymore, every timeline is a nightmare that forces creatives into fight or flight
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@aishamadeit
Aisha
4 years
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@aishamadeit
Aisha
1 year
how do you say "because i said so" in professional
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@aishamadeit
Aisha
4 years
"youre so quiet" thanks I'm having an internal monologue about how wrong you are
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@aishamadeit
Aisha
3 years
boomer dads are built different
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@aishamadeit
Aisha
4 years
PENNSYLVANIA WON'T HAVE ALL THE VOTES COUNTED UNTIL FRIDAY??????? someone get them on an advertising deadline!!!!!!
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@aishamadeit
Aisha
3 years
went through my drafts and found a day where I can only be described as being ~on one~
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@aishamadeit
Aisha
1 year
BRANDS WANT RECOGNITION IN THE FIRST 5 SECONDS OF AN AD BUT ACTUALLY WHEN CONSUMERS SEE A LOGO THATS THEIR QUE TO TUNE WHATEVER COMES NEXT OUT, IF WE ACTUALLY RELIED ON MAKING COMPELLING AND MEMORABLE WORK WE WOULDNT NEED TO SHOVE A LOGO DOWN PPLS THROAT IN THE FIRST FEW FRAMES
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@aishamadeit
Aisha
4 years
so simple, so so good.
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@aishamadeit
Aisha
1 year
legal when you have an idea you actually like
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@aishamadeit
Aisha
2 years
as always, going viral as a woman always makes you tons of new male friends
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@aishamadeit
Aisha
2 years
grateful for two fabulous years at Preacher. Super excited for my next step, @72andSunny New York✨
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@aishamadeit
Aisha
4 years
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@aishamadeit
Aisha
1 year
I STAND BY THIS
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@aishamadeit
Aisha
3 years
did it hurt? when a wk recruiter looked at your linkedin profile but didn't reach out?
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@aishamadeit
Aisha
13 days
stunningly out of touch lol
@PopBase
Pop Base
14 days
Katy Perry shares new ‘Woman’s World’ teaser, out this Thursday July 11th.
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@aishamadeit
Aisha
3 years
no you don't understand, I am obsessed
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@aishamadeit
Aisha
3 years
new design trend just dropped
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@aishamadeit
Aisha
2 years
instead of deciding as an industry that juniors can't be trained remotely, it's actually a great time to reevaluate that we don't actually train juniors and maybe the whole "sink or swim" mindset they are subjected to can get rethought and made better? idk idk idk
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@aishamadeit
Aisha
3 years
me as a creative director: hey maybe????? this would work???? idk idk it's probably stupid hahaha honestly u don't even have to listen to me, like just keep doing what ur doing as long as you like me!!!!!!!!!!!!!!!!
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@aishamadeit
Aisha
3 years
r*an r*yno*ds is starting on 3rd base, pls remember that when comparing your agency to his
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@aishamadeit
Aisha
2 years
when it's my turn to talk about a slide but i have 100% never read it
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@aishamadeit
Aisha
2 years
can you go to the next slide? (derogatory)
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@aishamadeit
Aisha
3 years
no one: project managers:
hiiiii (manipulatively)
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@aishamadeit
Aisha
5 years
┏━━┓┏━━┓┏━━┓┏━━┓ ┗━┓┃┃┏┓┃┗━┓┃┃┏┓┃ ┏━┛┃┃┃┃┃┏━┛┃┃┃┃┃ client approvals with no feedback ┃┏━┛┃┃┃┃┃┏━┛┃┃┃┃ ┃┗━┓┃┗┛┃┃┗━┓┃┗┛┃ ┗━━┛┗━━┛┗━━┛┗━━┛
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@aishamadeit
Aisha
3 years
when I was starting out, another ACD said something ~~every junior~~ needs to hear. He said, "if you want to produce ideas, become a producer. Your job, as a creative, is to come up with ideas without the expectation they will get made." It was such a helpful reframing.
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@aishamadeit
Aisha
4 years
a zoom call was organized for my dad's 70th birthday and afterward he called me and said "45 minutes on a video conference, must have cost a fortune!" boomers so pure
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@aishamadeit
Aisha
4 years
advertising convinces us that our careers need to move at the speed of light, but after seeing where others I've been jealous of in the past have ended up... your career is a marathon, not a sprint.
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@aishamadeit
Aisha
4 years
when I go to a pitch and get to say 3 sentences.
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@aishamadeit
Aisha
1 year
a while ago someone shared how killer the NYT for kids covers were and i fell IN LOVE, so i got them framed for my daughters play corner
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@aishamadeit
Aisha
4 years
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@aishamadeit
Aisha
3 years
no one: the PBR social team:
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@aishamadeit
Aisha
3 years
my husband just asked if clubhouse was the show on disney. imagine your brain being so pure.
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