Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป Profile Banner
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป Profile
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป

@ahhensel

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Managing editor @ModernRetail . Email anna @modernretail .co, or DM for Signal

Joined May 2012
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Got the best news to round out 2022: I met with my endocrinologist today who put the odds of my thyroid cancer recurring at less than 5% ๐Ÿฅฒ
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
It's time we put an end to posting on LinkedIn once and for all
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
I was debating when to share this publicly, but decided doing so now would be helpful for me to focus on other things: I recently found out I have thyroid cancer. The outlook is as positive as can be except for, well, if I didnโ€™t have cancer in the first place.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 months
I've been reporting out this story on what the DTC space is like right now. It's tough, a lot of brands are not doing well, but there's also been no one cataclysmic event that's forced a lot of brands out. Enter: the rise of zombie brands.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 months
This is a must-read interview with @kristinamonllos and a DTC investor who says they are growing tired of founders trying to become B2B influencers ๐Ÿ‘€ โ€œyou have the founders talking about how great things are all the timeโ€ฆ.then their company fails.โ€
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Nothing will stop me from Being Real (surgery went well, cancerous thyroid nodule was removed, now sleeping the rest of the day)
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
6 months
I spoke with former employees about what went wrong at Foxtrot. According to two of them, Foxtrot missed its sales goal by ~$35 million in 2023. It was projected to do ~$160 million in sales that year but only did ~$130 million. More here:
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
A year ago, I found out I had thyroid cancer. Unfortunately, I recently found out I still have a little bit more thyroid cancer, and will be having surgery in a couple weeks to remove it. I like to talk about health stuff on here in case itโ€™s helpful, so hereโ€™s what happened:
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Exclusive: Shopify is acquiring Dovetale, a startup that helps companies manage their influencer marketing programs. More details in my feature on how Shopify is betting on creators for its next phase of growth:
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Whatโ€™s an e-commerce/DTC startup that youโ€™re really impressed by that you feel like doesnโ€™t get talked about enough? (Canโ€™t name your own company/one you have invested in/one thatโ€™s a client of yours)
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
I wrote about how more e-commerce founders increasingly feel pressure to grow their social media followings, and how weโ€™re all content creators at heart. Please give it a read!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
10 months
IN: Things I like OUT: Things I donโ€™t like
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
My grandma recently passed away. She and my grandpa played a huge role in setting me up to go down the path I am on now, and I probably wouldnโ€™t be where I am in my career without her. She deserves more thanks and recognition than I could ever give her, but this is a start
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 month
Hey A pretty mundane thing happened to me today But in order to build my personal brand I need to stretch this story out for as long as possible So I can tell you a lesson The lesson is that everything is a business lesson
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
The Parade display at my local Target โ€” this is the first time I have seen a display highlighting the founder, has anyone else seen this before?
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
One brand paid about $20K to be in Showfields and did less than $6,000 in sales over the course of six months. Another brand paid about $16K and sold about $6,500. Read more here about brandsโ€™ experiences with Showfields
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
One thing I've been thinking about after the Fast implosion is how much thought leadership -- especially in the e-commerce space -- is churned out by people who are like, one or two years into building their businesses.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
WEโ€™RE BACK!! Give us a follow here and everywhere!!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 months
Please give Modern Retail's newest reporter (and the inaugural member of our Dallas bureau) @mitchellparton a follow! Mitchell is already an expert on commercial real estate, and I can't wait for all the other things he is going to cover at MR.
@mitchellparton
Mitchell Parton
4 months
One more *some personal news*: Today's my first day at @modernretail , @digiday 's new publication covering the transformation of the retail industry. Excited to hop on the retail beat!๐Ÿ›’Tips, intros, anything else: mitchell @modernretail .co
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Love the optimism of people who think that a) I have an editorial calendar, and b) one that's ready for 2022
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
An FYI that Iโ€™m not going to be active on here for the time being and donโ€™t expect responses to tweets or DMs โ€” Iโ€™m dealing with some stuff that Iโ€™m not ready to talk about yet. Please donโ€™t ask how Iโ€™m doing (sending good thoughts is appreciated). Iโ€™ll share more when Iโ€™m ready
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
11 months
PSA: im off of work for the next few weeks while I recover from surgery for years-long elbow tendonitis. If you are trying to talk retail with me, donโ€™t, lol, and Iโ€™ll be back in 2024 โœŒ๐Ÿป
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
I recently worked on a story about startups that had shut down 8 months, where I asked people to recall what it was like when they got the layoff news. Even though the layoffs were months ago, some of my sources started crying when they were asked to recall what it was like 1/
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
8 months
PSA: If you are trying to invite me to any New York events, take those invites and throw them in the trash! (Kidding โ€” send them to someone else on our team). I recently moved to Minnesota โ€” I am, however looking to meet people who work in retail in the Twin Cities!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Thanks to Women's History Month, I've gotten four pitches just today asking whether I'm working on stories about female entrepreneurs. The thing is, I'm always working on stories about female entrepreneurs!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Just got a pitch about non-alcoholic beverages trying to convince me that Fit February and Moderation March are a thing. In protest, I'd like to announce the launch of my new holiday, Degenerate December
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 months
Hi! If you liked my zombie brands story, I have a few asks: 1. Sign up for @modernretail 's daily newsletter 2. Send me tips! Honest stories can only be done if people talk honestly 3. Subscribe! ๐Ÿ’ฐ enables us to do these stories
@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 months
I've been reporting out this story on what the DTC space is like right now. It's tough, a lot of brands are not doing well, but there's also been no one cataclysmic event that's forced a lot of brands out. Enter: the rise of zombie brands.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
The ascendance of Peloton instructor to C List (?) celebrity is complete
@GMA
Good Morning America
3 years
#DancingOnGMA : XOXO! Pelotonโ€™s Cody Rigsby is clipping in for season 30 of @DancingABC ! #DWTS
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Justifying spending too much money in a week by saying Iโ€™m in growth mode
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
ICYMI: Stitch Fix is making changes to when stylists can work. Stylists have to accept the changes or resign, and may get a $1,000 exit payment. But the company warned it may cap payments if too many resign, setting off a wave of anger among stylists
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 months
I'm looking to talk to people about what the e-comm startup job market is like right now! If you have interviewed for any director, VP or "head of" roles recently, I'd love to hear from you. Happy to talk under the condition of anonymity. Email me at anna @modernretail .co or DM me
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Today is a great day to shut up and not act like you know what an athlete who is better than you in every way should do ๐Ÿ™ƒ Team Simone Biles
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
This was a really interesting case study to write about, especially as more DTC brands are thinking about how to get customers to try their full suite of products, not just their hero item
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Looking to speak with a couple e-commerce founders that haven't taken on VC financing to talk about how they've financed inventory/supply chain delays over the past two years. If you're a founder, and this piques your interest, DM or email me at anna @modernretail .co
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Every year I waffle on whether to finally leave NYC, esp when I'm looking for a new apartment. This year the market is worse than ever, but I am stubborn and as a matter of principle, I refuse to let SF transplants price me out so this city is stuck with me for another year ๐Ÿ˜ค
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
Modern Retail is hosting a DTC summit in October and I'm really excited about the lineup thus far! If you have any questions about attending let me know!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
I honestly would marry someone -- literally anyone -- if they promised to take over half the decisions I need to make in a day
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
This will be my once a year tweet complaining about a PR pitch, b/c complaining helps no one. But someone pitched me a story for a place I haven't worked at for 6 years. When I said that I don't work there anymore, they were surprised b/c "you're still on this one masthead"...
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
I'm back online after having surgery a couple weeks ago -- I probably won't be super active on this site for a while, but I am around if you need me!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Spoke with @helena about what happened at Haus
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Why can't we just like something without proclaiming saying it has "hot girl" or "girl boss" energy or whatever. Good piece @bettinamak
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 years
I wrote about Industry West this morning, one of the many B-to-B businesses that found themselves becoming more DTC businesses in the last year. The bootstrapped, profitable company did ~ $30 million in sales last year, targeting ~ $40 million this year
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Good morning from me and my weekend baking project: cardamom buns โœจ
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 months
Spoke with a source today, kicked off the call with the obligatory โ€œhow are you doing?โ€ and they responded with โ€œIโ€™m quietly having one of the best days everโ€ So, I hope you too are quietly having one of your best days ever in the near future
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
On the topic of the Mountain Dew hard seltzer: I used to drink Mountain Dew in college when I needed caffeine because I didn't like coffee, but gave it up when I started working in an office b/c I was like lol no one will take me seriously if I go to a meeting with Mountain Dew
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
I think my favorite thing that Modern Retail has ever published is now up, please click on the link to look at this beautiful interactive package! The post-pandemic retail experience has arrived
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 months
An infuriating thing about embargoes is there is often one reporter who will publish 10 min early to say they were "the first." This is a high-risk situation that impacts people's lives. Why piss a bunch of people off just to say you were the first?
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Watching the LuLaRoe documentary and struck by how many of the women who did it wanted to be able to work on their own schedule, be at home with their kids, and still make a lot of money. MLMs are a byproduct of few desirable career options for large swaths of women
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Like everyone, I have my bouts of writer's block and think "maybe this is the week that I finally run out of story ideas about retail" But then I realized I have come up with three years' worth of story ideas, so I can at least do another three years. After that, who knows!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Just b/c Iโ€™m open about this doesnโ€™t mean I want to talk about my health with or field questions from everyone. Well wishes are appreciated, but please respect that Iโ€™m only talking in detail about this with close family and friends for now. Iโ€™m excited to pas this soon โœจ
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
I'm going to have a story shortly on Klaviyo's S-1 but who wants to guess (no peaking!!) how many times they say "Shopify" in their filing?
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Gee, I wonder why the CEO of a company that rents office space would say something like this?
@WSJ
The Wall Street Journal
3 years
WeWork's CEO tells WSJ there is an easy way for companies to spot their most engaged employees: Theyโ€™re the ones who want to come back to the office. โ€œThose who are least engaged are very comfortable working from home,โ€ he said.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
7 months
Much to the chagrin of brands, more people are asking companies for free stuff for their bachelorette parties after seeing TikToks from some women who have found success with it. But one company, Lemon Perfect, is leaning into it, @MariaMonteros_ reports
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
I spent more time editing this year and less time writing, and while there were big projects I was disappointed I never got around to, I believe every day is a good day to promote your work, and there were a lot of stories I was still very proud of this year. Thread๐Ÿ‘‡
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Thereโ€™s a chance things could change, but the prognosis is, in in my doctorโ€™s words, excellent โ€” that the cancer was caught before it spread and I only need part of my thyroid removed to treat it. Surgery is in ~ a month and recovery time is ~2 weeks.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Do you really work from home if half of your desk isnโ€™t dedicated to empty glasses you are too lazy to carry back into the kitchen?
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 years
Evergreen PSA that my job is to break news and cover information that can't be found elsewhere. Because why would people read my work, or pay for a subscription for the site I work at to read my work, if I was only covering information that could be found elsewhere?
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Is there a group of people more coddled than media executives who get to keep trying the same strategy, that has failed, at multiple companies?
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
I misread a post where someone said their dream job was to be a brand manager and thought they said bread manager and the latter would be so much better.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
5 months
This is the best purchase Iโ€™ve ever made
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Change my mind: When a company talks about their "retention strategy" 95% of the time they are just talking about their loyalty program. Read on for more of my gripes in the 3rd annual Modern Retail Dictionary where we tell you what buzzwords really mean
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Yes I get tired earlier with daylight savings but also the temptation to eat dinner at 5 pm is strong
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Interesting how so many people who like to describe themselves as critical thinkers like to cite Joe Rogan like a primary research document
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
I haven't been tweeting a lot lately but I just want to say: one of my most deeply held beliefs is that anyone who advocates against letting in more refugees is bad, if not many other things, and the U.S lets in way too few refugees as is
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
I spoke with a lot of smart people about what the fundraising environment is like for consumer startups right now. Basically, anything thatโ€™s not considered a slam dunk is taking longer to raise, to the detriment of a lot of founders. Please give it a read
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
I wrote about how DTC startups are rethinking how they work with influencers -- they're typically working with smaller ones, but more frequently -- and how Instagram's new creator tools could make influencer marketing even more common place
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
A good rule of thumb is that the most important people are too busy to be on Twitter Except me, please know that when I'm tweeting it is always because I am conducting Very Important Business (promoting my stories)
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
Call it the Erewhon effect -- more food and beverage startups are hoping that they can create buzz on social media through co-branded menu items with hot restaurants and grocery chains @gabrielabarkho
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 years
I love that the topics we wrote about on Modern Retail today include OnlyFans and iOS14. We've got the ~range~
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
It reminded me that layoffs are traumatic events, and it's something that all journalists should remember as they are reporting, tweeting ~analysis~ etc. while we are in a period of time where a lot of layoffs are happening and will continue to happen. 2/
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Someone just responded to my interview request from two years ago
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
1 year
someone let us out of Twitter jail!!
@caleweissman
cale g weissman
1 year
this weekend @twitter / @Support suspended @modernretail 's twitter account, giving no specific reason or offending tweets. like every media company, all it does is post our stories. now, it gave us this response... really insane situation, given i can't find ONE human to respond!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
๐Ÿ‘‹ Here's my periodic plug for my weekly newsletter about DTC startups. If you haven't already subscribed, do so now to help me hit a subscriber number I want to reach! Here's the latest entry, about why you're likely going to get more emails from brands
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
There's seemingly a new beverage startup launching every week, so how do you keep people picking up your seltzer/tonic/kombucha each time they visit the store? @gabrielabarkho digs into beverage startups' retention strategies
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
"I trust you're doing well" Bold statement from a cold email this morning
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Peloton is selling on Amazon. Casper is calling itself a mattress brand rather than the Nike of sleep. Glossier is going to Sephora. @caleweissman looks at how DTC brands are abandoning lofty growth goals to become more profitable amid inflation
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 years
I got surprised by a sudden knock on my door and turns out it was my upstairs neighborhood saying that her cat likes to climb down the fire escape and wanted to know if that was ok. Ten minutes later
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Spending a lot of time lately thinking about how we're entering an era where a lot of things have changed in the world, but we will be living without rights our parents had, laws that have been in place for decades are being upended, etc. and how no one is prepared for this
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Logistics nerds, you're in luck: @modernretail is running a two-week-long series on all things supply chain. First up, in a series we're calling The Chain Game, is an interactive explainer about why, two years on, the supply chain crisis has persisted
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Fun story I've been working on: from $500 mini-fridges and $6,000 vending machines to $14 dog toys, Liquid Death's merch strategy has been about pushing the limits to see just how much it can convince customers to shell out on branded products
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
Timberland launches a program for customers to donate old items to be resold or recycled, for a 10% off discount. In outdoor gear, it seems that having a resale or recycle program is becoming table stakes. @mailemccann
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Jokr is shutting down its delivery operations in the U.S., effective June 24. In an email to vendors, obtained by @gabrielabarkho , the company said it would focus its remaining resources on its LATAM operation
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Programming alert: I'm thrilled to announce that @VidhiTweets is joining @modernretail as a senior reporter focused on Amazon and other e-commerce platforms. Expect me to share more of her stellar stories in the coming weeks, and please send her all of your Amazon tips!
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Shopify's evolution is getting interesting. It seems like the company is trying to do more to help its merchants solve their customer acquisition challenges, especially with this new tool, Shopify Audiences
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
3 years
A reminder this Friday that anything is possible: my 96 year old grandma had to take a drivers test in order to renew her license, and she passed ๐Ÿ˜ณ
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Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
7 months
We're so excited to have Allison join us!! Please give her a follow and send her all of your Amazon and Shopify scoops
@allison_n_smith
Allison Nicole Smith
7 months
Career news: After a few great years at Bloomberg, Iโ€™m starting at @modernretail today, where Iโ€™ll be covering how e-commerce companies from Amazon to Shopify are shaping the retail industry. Excited to be back on the retail beat! Say hi, send tips: allison @modernretail .co
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
I'm tired of tweets about how everything is a lesson or what you can learn from these daily mundane interactions Normalize not learning anything and making the same mistakes over and over again
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
9 months
Interesting discussion here about Poppi vs. Olipop sales, with people chiming in with their own anecdata. I don't know what the right sales numbers are for each brand across various channels, but if anyone has any insight they want so share, DM me ๐Ÿ‘€
@EyeforRetail_
Eye for Retail
9 months
I'm told Poppi's retail sales across all channels for 2023 was $116.3M, including grocery, convenience and mass market. This is retail sales, so you can assume Poppi's revenue was around half that once you take into account retail margin, distributors and brokers etc. Even if
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Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Hi again! I wanted to say thank you so, so much to all who have sent kind messages recently. An update on where Iโ€™m atโ€” next week is a big one, I have testing on Monday to confirm it hasnโ€™t spread to my lymph nodes/that I donโ€™t have Covid, and can proceed w/surgery on Wednesday
@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
I was debating when to share this publicly, but decided doing so now would be helpful for me to focus on other things: I recently found out I have thyroid cancer. The outlook is as positive as can be except for, well, if I didnโ€™t have cancer in the first place.
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Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Entry-level journalists spend their time constantly being warned by management that a single tweet will make them seem biased; feature writers, meanwhile, get to write stories solely focused on their social circles with no disclosures and no pushbacks
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
7 months
Finally got to see what the hype was about. These are addicting
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
You know what, props to @muckrack for having a sense of humor, I take back my snark
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
90% of the time, I find claims of "copycatting" -- in journalism, in retail, or in other fields-- are overblown. The reality is: 1) you are not the main character as much as you think. The idea that you, and you alone were the main source of inspiration for another idea is slim
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
This is a good interview with the Target Workers Unite organizer from @gabrielabarkho on all of the frustrations that have been building over the past few years -- struggles getting raises, pandemic conditions, ever-growing workload, that led to unionizing
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
4 years
I just made what I think is only my second DTC apparel purchase and if I hate it I'm going to be so mad. For someone who writes a lot about retail startups, I'm not really into shopping and usually stick to what I know ๐Ÿคทโ€โ™€๏ธ
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Getting beyond annoyed with companies that send a press release or pitch and say -- after a story is published -- that actually, information that was contained in the press release or pitch is inaccurate.
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
5 months
Two lessons from temporarily losing (and recovering!) my passport this weekend: 1. Trendy restaurants and bars need to have a phone number, Instagram DM does not cut it. 2. I canโ€™t make fun of LinkedIn anymore because thatโ€™s how my Good Samaritan found me lol
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@ahhensel
Anna Hensel ๐Ÿ‘ฉโ€๐Ÿ’ป
2 years
Here's my story on how Silicon Valley Bank's demise could impact the e-commerce industry. Toy store startup Camp -- which appears to be an SVB customer -- started hosting a dire sale on Friday, boasting 40% off for those who use the code "BANKRUN"
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