I help current & aspiring business owners grow their business, optimize for profit & manage the mental hurdles. 7 figure business owner and retired therapist.
I've been in the online business space for 11 years.
I have seen my fair share of frustrated or disappointed social media posts - of business attempts that didn't work out.
Here are 7 potential pitfalls that I think any new online entrepreneur should consider ↓
1/ Secure
Turning 45 today.
That's a lot of years of figuring things out,
Through trial and error. (𝘔𝘰𝘴𝘵𝘭𝘺 𝘦𝘳𝘳𝘰𝘳.)
Here are 15 of my favorite quotes about how life works...
🎉 900 Followers! 🙌
Super happy to celebrate this one with you all!
Here's to many more chats on:
• Business
• Money
• Life
Excited to keep growing & learning together!
Celebrating 800 followers. 🙌
That's about 798 more than I expected.
And I am sure a bot or two followed,
Before my 1st post.
It took 1 month of daily posts,
To get 10 comments on one.
It took 2 months of daily posts,
To get my first 1K impressions.
In the last week,
Things worth building:
• A healthy body.
• A healthy mind.
• Financial options.
• A strong marriage.
• A profitable business.
• A supportive community.
1,007 Followers.
It's been a journey.
Some thoughts...
Maybe even some vulnerable ones...
This is a bit overwhelming.
And full of possibility.
Building on X.
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This is a lot for an introvert,
And the perfect place for an introvert.
It is amazing for
My husband and I currently run
A 7-figure Amazon FBA business.
But we didn't start out with a 7-fig business.
We didn't even start out to build one.
We started out to make more money.
Online.
To pay off debt.
So we researched.
And started selling on eBay.
Items we
I have a business.
and business hobbies.
and business side hustles.
Sometimes it's something you do.
Sometimes it's something you love.
Sometimes it's both.
At 32, being 60K in debt changed my life.
Without it —
I wouldn't have researched:
• How to manage money.
• How to increase my income.
• How to start an online business.
• How to build a business debt-free.
Without that knowledge —
I would not have:
• Paid off that
The first step in your business is to offer a product.
Once your first product is set up:
Offer a complementary product(s).
What else do your people need?
This is a cross-sell.
Think: "Do you want fries with that?"
Or Amazon's "Frequently Bought Together"
Do you have an
Business is sometimes tedious.
Yesterday's tasks included:
• Filing sales tax reports to multiple states.
• Catching up on bookkeeping.
• Fixing shipment issues.
It's not all glamorous.
I wouldn't trade it for anything.
I will always choose working for myself.
But it's
The beauty of online business?
Multiple income streams.
Our main gig for the last 10 years:
A physical product ecom store.
But we've also sold digital products.
These were our 'side hustle' in a way.
Results?
$480,000+ in additional income.
What digital products?
•
This has consistently been my experience:
Life rewards hard work.
But before it rewards you, it tests you.
Maybe to see if you really want it.
Has this been your experience too?
My husband in his 20s,
Owned an ice cream shop.
That was a true seasonal business.
But now, selling on Amazon,
With an evergreen business,
We still see seasonal trends.
Sales dip in summer.
Are up at other times of the year.
July is historically our slowest month.
This
You can't get rich,
By always trying to look rich.
Trying to keep up with the Joneses,
Or your neighbor, co-worker,
Or that influencer —
Will backfire.
The majority of people who 'look rich',
↳ Are broke.
Spending money ≠ having it.
There's advice I got years ago,
That changed my entrepreneurial journey.
A counterintuitive concept,
Contrary to how most people see business.
Many people admire big companies.
With CEOs and investors...
Viewing them as the ultimate success.
But I believe the real flex:
I started building online in 2013.
Now, a decade later,
We've surpassed $10M in sales.
Here's one repeatable strategy —
I see many businesses overlook.
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Leverage the season
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1./ Offer products for the season.
2./ Adjust messaging of
The Ultimate Checklist For:
Naming Your Business
(Or Product)
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Is it already being used?
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► Check for trademarks.
Google: Tess Trademark Search
(Use the USPTO website)
► Google it.
Is anything similar already used?
►
I failed at money (again and again)
Until I learned this one thing:
Deliberate Spending.
Learn to do this,
And you'll win with money too.
It doesn't matter how much money you make,
If you spend it indiscriminately.
Lotto winners, file bankruptcy.
Professional athletes, go
If your business gives you:
Drive → Something to work towards.
Challenges → Something to work through.
Contribution → Impact through great service.
You're already winning.
Have you ever bought a book,
For its page count?
Or paper type?
Of course not.
You bought it for the potential.
A new way to think.
To relate.
To feel.
The product details don't matter.
How it changes your life.
That matters.
To You.
And to your customers.
Same
@bpoppenheimer
It seems like our brains front-load the effort needed to get work done.
If task initiation is always the hardest part - being willing to sit and do the work when we don't feel like it, leads our brains to reward the effort.
It's like our brains want us to put a little skin in
❝The goal shouldn’t be to make the perfect decision every time but to make less bad decisions than everyone else.❞ — Spencer Fraseur
There's a simple mental model,
To become better at decision-making.
A concept I taught my therapy clients.
"I think you’re running a scam...
and I am going to report you."
It's 7pm last night.
And this is a customer message.
What the hell?
(Is my first thought).
I don't need this.
(Is my 2nd thought).
→ It's been a long few days.
→ I'm tired.
→ It's late.
Especially as
Friendly reminder:
Back up your computer.
Yesterday, mine crashed. 😩
I had an online backup (thankfully).
But I wish I had a local one too.
Maybe my pain can be your gain. 💾
My unsolicited business advice...
My husband and I have done the:
• The Successful Business
AND
• The Unsuccessful Business(es).
My belief...
Business works with the right strategy.
But most people are never told the strategy.
Business is a beautiful thing.
But can be
There's a saying I heard recently,
“New levels bring new devils.”
You believe you can't do the thing,
Because you aren't ready... Yet.
Not competent enough.
Not experienced enough.
Not knowledge enough.
The inner dialogue,
Relentless.
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A few years
I started making money online in 2013.
Feels like the blink of an eye.
But looking back,
We've had a lot of twists and turns.
I had $60K in debt to pay off.
And so, my husband and I set out to learn.
Since then,
We've become completely debt-free,
Including our mortgage.
Align goals and motivations.
Look for those things that are win-win for...
For you and your customers,
For you and your employees,
For you and your collaborators.
Working and walking this morning...
@itscristabraun
Keeps telling us to move more,
And I keep intending to listen to her...
But have been falling short! 😬
Investing in 2 things this morning:
→ Future Business.
→ Future Health.
Happy Monday Morning all. ☀️
Yesterday: I hit 600 followers!
The milestone makes me think about what I would say to an earlier version of me...
With a brand new account, starting at the beginning.
Here are 9 things I would say 👇
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1/ Growth Will Be Weird
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700 Followers 🙌 Debrief.
When I hit 600, I had a couple of people ask if I had tips I could share.
Fair Warning: I am definitely not an 𝕏 growth expert.
But here are my thoughts...
What has seemed to work well:
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• A mix of long & short-form
80/20 is useful.
I love it for prioritizing.
Eliminating the busy work.
Focusing on the needle movers.
But sometimes, we take it too far.
Yesterday in my business, I:
• Tweaked Ads
• Ordered a new product
• Set up a new promotion
• Found ideas for 2 new products
As a
One of the best parts of working for yourself:
Setting your own schedule.
Yes, business is a lot of work.
Yes, sometimes it's stress & heartache.
But want to go for a walk in the woods at 10am on a weekday?
The option is yours.
You may work more hours than a 9-5 in certain
I have invested quite a lot of money in courses.
As long as it's used to build your business,
The ROI on it is well worth it.
With the caveat that buying the course,
Doesn't make the money...
Implementing the course does.
(Speaking to myself here! Lol)
Do you have a
If you want people:
• Your clients.
• Your audience.
• Your students.
• Your kids.
• Your parents.
To listen to:
• Your idea.
• Your thinking.
A story is like magical gift wrap.
It makes your idea:
• More personal.
• More influential.
• More memorable.
If you
Your income is your best wealth-building asset.
— Dave Ramsey
But if the majority of your income →
Goes right back out to debt payments...
You miss out on this opportunity.
Get rid of debts.
These people are making money,
↳ Off of your money.
Instead of you making money,
Working on product listings this morning.
Business always feels (to me) like a...
Balance between:
Doing work for future work.
Doing work for current work.
For example:
Amazon product listings.
↳ Current work.
Work on new website.
↳ Future work.
It's bit like I have:
Your business model matters.
I've done a few over the years.
1st: Therapy Private Practice.
↳ Closed & Retired 7 years ago.
2nd: Ebay Store.
↳ Stopped when Amazon got busy.
3rd: Amazon FBA (Retail Arbitrage).
↳ Stopped to do wholesale.
4th: Amazon FBA (Wholesale).
↳
Do you ever change up where you work to get a boost of productivity?!
Working from the front porch this morning...
PS. This tree is one of my favorite parts of this time of year...
Note to Self:
Later is never better than now.
You just assume that it will be.
But let's be real—
You're not going to "feel like it" later, either.
And if that's true,
You might as well get the benefits of now.
Warren Buffett: "Someone's sitting in the shade today because someone planted a tree a long time ago."
Five years from now,
It'll be your own tree.
Plant thoughtfully today,
So, the shade fits what you'll want later.
What people notice: The finish line.
What they miss:
• The late nights.
• The endless pivots.
• The silent self-doubts.
Messy at every turn, just looks smooth after.
❝No clever arrangement of bad eggs ever made a good omelet.❞ — C.S. Lewis
Same goes for business.
Good Eggs:
↳ Profitable Business
Bad Eggs:
↳ Well, you get the picture.
What eggs matter?
🥚Product
🥚Market (Audience)
🥚Distribution (Traffic)
🥚Marketing (Conversion)
You're excited about starting a business.
But most advice will lead you to focus on:
What feels right,
Instead of what works right.
Some examples of what sounds nice:
• It's a big industry
• It's a growing industry
• The size of the market is huge
Although this sounds
❝No matter how many customers you have, each is an individual. The day you start thinking of them as this amorphous ‘collection’ and stop thinking of them as people, is the day you start going out of business.❞
—Dharmesh Shah, Co-Founder of HubSpot
Although he is most known for his book How to Win Friends and Influence People...
There is a quote from Dale Carnegie's How To Stop Worrying Book,
That always helps me when life is doing...
What life tends to do.
❝I have ceased trying to wash tomorrow's dirty dishes
My first jobs were the best business school.
And life school.
Some lessons that still stick with me:
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Kmart Cashier:
(My very first job)
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≈ The customer is always right.
((Even when they are not.))
≈ It is up to you to make it better.
I like the idea of building in public, but working in public could be fun too. 🤷♀️
I work best when I set up intentions...
But lately, I feel like things are falling through the cracks.
There are 29 weeks left in 2024.
So my experiment:
Set up 5 intention areas.
Check back
Do the thing
↳Kind of annoying.
OR
Think about doing the thing
↳But put it off.
↳Think about it again.
↳Get annoyed about it.
↳Consider it some more.
↳ Anticipate how hard it is.
↳ Now, You finally do the thing.
Don't assign
After 11 years in online business...
I've seen quite a few businesses,
End.
In heartache.
(And it didn’t have to be that way.)
Yes, there is a lot of talk about...
Mindset, Marketing, Demand.
While necessary,
Those are not sufficient.
There are things that will still,
Are you working on something?
Trying to build a business?
Or an 𝕏 following?
Or to get good at writing, video, design?
Being successful is this combo...
You need the right technical skills.
(You know this).
But you also need to know about...
The human mind.
What the
Most people are too caught up
Worrying about what others think
Of their last mistake...
To even notice yours.
Think about that.
We spend a lot of mental calories...
On these worries.
Like, a lot.
But people can only focus on so much.
The chance that their focus...
Is
Struggling to grow your business?
Here’s the brutal truth:
Know your numbers.
Most don’t.
It’s easy to spot a business with no revenue.
But high revenue with no profit?
Is a silent (but common) killer.
From the outside, it looks strong.
Inside, it’s weak.
Or worse,
A story that may change...
How you do business.
There's a 'doing business technique'
Used by:
Richard Branson to build Virgin,
Sam Walton to build Walmart,
Jeff Bezos to build Amazon,
And Gary Vee...
Who built his Dad's liquor store,
Into a $60M business by age 34.
One I
If you don't watch where your money is going, it will leave. — Dave Ramsey
It doesn't matter how much you make.
Some new entrepreneurs:
(& some deceptive social media 'gurus')
Believe you can out-earn your spending.
Hint: It's a reason a lot of businesses fail.
Business is
It's been a tough week, hasn't it?
And now you have that thing coming...
Something making you anxious.
A task that questions your capabilities.
Or a conversation you're avoiding.
Maybe something you have to do
That you know you're not good at.
A situation out of your
When failure is a lesson, not a label...
A place of opportunity,
Not a permanent state...
The world opens up to you.
And those inner critic thoughts?
Suddenly have a lot less ammunition.
They lose their power,
And you gain yours.
Let's talk bad business advice...
And how to protect yourself from it.
Frequent business advice...
Someone shares a "million-dollar idea."
Maybe on a podcast.
Or in a YouTube video.
They say they don't have time to do it,
So they're giving it away.
Maybe someone else will
500 milestone yesterday! 🎉
I am super grateful to have connected with so many of you amazing people.
Every day, I learn something new from your thoughts and insights.
This community really is one of a kind 🙏
Perfectionsim.
If you have it...
You know what a weight it can be.
What I think perfectionism really is:
Something that sounds great,
But if you've danced with it a few times,
You learn its ways.
It's something that takes advantage...
Of your good intentions.
Like a
A good life doesn't come with a manual.
But if it did, it would include these 9 things:
1. Don’t spend more than you make.
2. Pick a life partner that makes you a better person.
3. Pick a life partner that doesn’t need you to fix them.
4. Define your level of financial
The first business idea usually doesn't make it.
Sometimes the 2nd and the 3rd don't either.
Digital online businesses have the advantage of not sinking a lot of capital into something that may never pan out.
Be careful of the financial cost of your learning curve.
I often have to resist the urge to complicate things.
Simple is preferable.
But this wasn't true in school.
Teachers rewarded complicated.
But everywhere else in life,
Simple has always produced better results for me.
It gets you there quicker.
With less waste.
And