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Guy 'Yug' Blomberg Profile
Guy 'Yug' Blomberg

@YugSTAR

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🇦🇺|🇺🇸 Event Director @DreamHack North America : Founder @GIGathering : Director @IGDA : Previously @E3 @PAX @Stride_PR @RiffRaffDev @TheManaBar

Manhattan, NY
Joined February 2009
Don't wanna be here? Send us removal request.
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@YugSTAR
Guy 'Yug' Blomberg
1 year
Excited to finally announce I've taken a role as the Event Director of @DreamHack - North Americas!! Its a huge global brand, with a long history in the gaming community, and I've got BIG plans and ideas on how to grow them over the next few years!
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@YugSTAR
Guy 'Yug' Blomberg
2 years
I'm sorry. We genuinely tried.
@IGN
IGN
2 years
BREAKING: E3 2023 has been canceled.
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@YugSTAR
Guy 'Yug' Blomberg
3 years
Today is the 21st day... Of the 21st week... In the 21st year... Of the 21st century.
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@YugSTAR
Guy 'Yug' Blomberg
2 years
We've been informed of multiple folks that were roofied last Thursday night in SF, most probably at the karaoke event we hosted. Thankfully they had friends who looked after them and they're ok all things considered. [ 1/4 ]
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@YugSTAR
Guy 'Yug' Blomberg
2 years
I'm so very sorry they had to go through such a horrifying experience, it's absolutely not their fault, and we're already in the process of tracking down the fucking scumbag who did this. [ 2/4 ]
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@YugSTAR
Guy 'Yug' Blomberg
2 years
I'm furious this not only happened, but that it tends to happen so frequently that it's become almost common place. It's NOT fucking ok or acceptable. We are doing everything we can to work with the venue, look through security footage, and reach out to various people. [ 3/4 ]
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@YugSTAR
Guy 'Yug' Blomberg
5 years
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@YugSTAR
Guy 'Yug' Blomberg
4 years
The cherry on top of today’s good news, here’s a photo of the new First Dog - Major
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@YugSTAR
Guy 'Yug' Blomberg
2 years
Please check in on your friends, and if anyone else has anything to report please get in touch with me directly, or you can also reach out to the Games & Online Harassment Hotline by texting SUPPORT to 23368 [ 4/4 ]
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@YugSTAR
Guy 'Yug' Blomberg
7 months
For those attending GDC (especially if it's your first time)... We put together a pretty comprehensive guide for the week including tips and tricks for getting around, where parties and networking happens, staying safe, food, drink, etc. Please share!
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@YugSTAR
Guy 'Yug' Blomberg
5 years
TSA: Sir, what’s in that package? Me: A lightsaber TSA: I’m going to need you to remove whatever is in there from it’s case. Me: *takes out lightsaber I got from Galaxy’s Edge, turns it on. TSA: ... Me: ... TSA: These aren’t the droids we’re looking for, move along.
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@YugSTAR
Guy 'Yug' Blomberg
3 months
I'd like to connect with as many gaming agencies, publishers, and groups that represent commercial indie games. We're doing a thing that will provide devs with expo space, marketing, creator intros, steam page listings, and more... for free. Please DM / RT / Share!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Next month my time at Reedpop will come to an end. It’s been a wild global adventure, built awesome things, made lifelong friends. I’m looking for opportunities (hopefully allow me to stay in the US), so HMU, and I’d appreciate any shares or kind words! Cheeeeeeeeeers! 🍻
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Complaining about HAVING to go to #E3 just makes you look like a privileged asshole. It’s an exciting and important gathering of our industry, and as taxing as the week can be, never lose perspective of how cool it is that we all get to do what we do.
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@YugSTAR
Guy 'Yug' Blomberg
2 years
So #E32023 is happening. It's being run by @ReedPop , the folks behind @PAX , @NY_Comic_Con , @GIBiz , and more. I'm also taking on a role as @E3 Business Development Director. Pretty excited to no doubt be talking to many of you soon!!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
What is the best ‘gateway game’ to introduce a non-gamer to?
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@YugSTAR
Guy 'Yug' Blomberg
10 months
Impressively committed to the bit.
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@WritNelson
Xalavier Nelson Jr.
10 months
Gonna buy this and wear it to the game awards
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@YugSTAR
Guy 'Yug' Blomberg
4 years
A sad day, but it’s the right thing to do. Pay close attention to the next few days for more information though...
@PAXAus
PAX Australia
4 years
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@YugSTAR
Guy 'Yug' Blomberg
4 years
So long and thanks for all the PAX!
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@YugSTAR
Guy 'Yug' Blomberg
6 years
Hey, you know what’s fun? Games. Games are fun. And the people developing, producing, and publishing these games hope you have a fun, positive, entertaining experience. Let’s all keep that in mind this #E32018 and try to be excellent to each other!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Have arrived, who else is already in town for #PAXEast . Drinks at the Westin tonight?
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@YugSTAR
Guy 'Yug' Blomberg
10 months
WE'RE HIRING! For a role very close to my heart, I'm looking for someone to come work with our team to oversee and build our @DreamHack gaming festival stage, panels, and workshop content here in the US! Come up with wild and fun activations, curate nuanced industry
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Any content creators out there that have a decent sized Australian audience and would be interested in heading to @PAXAus later this year? Hit me up, and please share this with anyone else who might be keen!
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@YugSTAR
Guy 'Yug' Blomberg
1 year
Today is my birthday (yes really) and after an incredibly rough week professionally, it's been a good opportunity to take stock of how lucky I am to have so many wonderful friends in my life. Thank you everyone that's reached out with kindness and support, next song is on me.
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@YugSTAR
Guy 'Yug' Blomberg
6 years
6 years in and that was by far the most AMAZING @PAXAus we’ve ever done. Massive thanks to all our exhibitor and sponsor friends, the tireless and always reliable Enforcers, all my @ReedPOP and @PA_Megacorp colleagues, and of course all of you that attended!!
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@YugSTAR
Guy 'Yug' Blomberg
6 years
Do you have a 'comfort game'? Like, an old game you go back to play when life is particularly shit and you want to find a happy place?
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@YugSTAR
Guy 'Yug' Blomberg
3 years
Excited to officially be joining the @Stride_PR team as VP of Business Development! I've worked with @TechnaciousB and the team there for almost a decade as a client, excited to be working with them on the other side!
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@YugSTAR
Guy 'Yug' Blomberg
3 years
Happy to announce I've taken on a role with @Xsolla as their Program Director! I've not seen many companies focus so hard on helping developers become commercially successful as I have at Xsolla, so I'm happy to join their crew with a focus on growing their content strategy.
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@YugSTAR
Guy 'Yug' Blomberg
3 years
Happy 40th Birthday to me. This was my second birthday in quarantine, and it’s been a year of significant change of work, home, relationships. My friends, family, and colleagues - I miss you so so so much, and can’t wait to see you all in person again one day soon.
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@YugSTAR
Guy 'Yug' Blomberg
6 years
🚫🚬 3 years today.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
It's official: I'm moving to New York City!
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@YugSTAR
Guy 'Yug' Blomberg
5 years
WELCOME TO PAAAAAAAAAAAAAX (ALSO FIIIIIIIIIIRE)!!!! #PAXAus #DoomEternal
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@YugSTAR
Guy 'Yug' Blomberg
2 years
A few important things I'd like to share with my game industry friends and colleagues about #E3 this year that you may have missed.... [ 1 / 8 ]
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@YugSTAR
Guy 'Yug' Blomberg
4 years
The Games Industry Hotel Bar group is in full swing, over 150 people attending this week!!
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@YugSTAR
Guy 'Yug' Blomberg
7 months
You are more than the company you work for. This is especially true for game industry friends recently laid off. It's hard to have perspective on your professional self-worth when you lose that high profile brand in your bios. Let me share my story, it may help.... 🧵
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Guy 'Yug' Blomberg
2 years
So far in Australia I've had a good flat white, sausage roll, avo toast, and red rooster chips. If I left now, it would still have been worth the trip.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
I just moved to the USA, I love this country and I’m excited to start a life here, but damn this is one of the only things that makes me second guess the move.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
For those at #PAXWest who are struggling with stuff happening in our community online right now, remember we have an AFK Room run by @TakeThisOrg where you can take a time out and talk through things with others if you need.
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Guy 'Yug' Blomberg
3 years
What's something a game dev studio has done which seems small, but makes a huge difference? I'll go first. Apparently @RadicalForge let's interviewee's chat with ANY other employee (confidentially too) before deciding to accept a job, so they can get an honest perspective.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
So roll call, who will I be seeing at @PAXAus next month? I’m genuinely looking forward to seeing all your faces!!
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@YugSTAR
Guy 'Yug' Blomberg
1 year
10 years ago today we opened the doors to @PAXAus 2013, the first gaming event of its kind in Australia, and the first large scale convention I was professionally involved in running. Let me share some #PAXAus of my stories...
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Proud to announced our new area at #PAXSouth called #PAXTOGETHER ! An inclusive booth on the expo floor designed to celebrate diversity of background, perspectives, and game experiences. Curated and run by @HoustonGaymers , @GordonBellamy and with the support of @Redbullgaming
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Guy 'Yug' Blomberg
3 years
I'm unbelievably excited to announce I'm now the Studio Director at @RiffRaffDev working with my incredibly talented friend @JBoggsie ! Announced today we've got two games currently in development, along with investment and support from Tencent Games.
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@YugSTAR
Guy 'Yug' Blomberg
2 years
Excited to announce that today I'm joining the Board of Directors of the @IGDA ! I'd like to share some more details, if you're open to a thread... (1/5)
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@YugSTAR
Guy 'Yug' Blomberg
2 years
Does anyone use Microsoft Teams because they actually think it's the best communication platform, or is it just because your company policy forces you to?
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@YugSTAR
Guy 'Yug' Blomberg
4 years
🚫🚬 5 years today!
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Guy 'Yug' Blomberg
5 years
Myself and @Reed_POP / @PAX are supporting #GameDevsForFireys by auctioning off 2 x badges to any one PAX of your choosing, including a personal tour of the show floor with me the day before it opens. To bid just comment on this post with a dollar amount higher than the last!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
US VISA approved, what a RELIEF! You're stuck with me for a few more years at least MURICA, announcements of what I'm working on next coming soon!
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@YugSTAR
Guy 'Yug' Blomberg
2 years
Happy Birthday to ME! Thank you for all the messages, photos, calls, and early morning shots! I'm very grateful for friends, family, and fulfilling work/life stuffs! For my birthday, please reply with a new 'cheers' photo of yourself with a drink of your choosing!
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@YugSTAR
Guy 'Yug' Blomberg
3 years
I was headhunted for a role in [ big company ] and in one interview was asked to talk through my strategy on a hypothetical scenario. I was so far off the mark of what they were looking for that we got into a full on shouting argument about their companies moral values.
@engineering_bae
Taylor Poindexter
3 years
Lets normalize bombing an interview. Bombing an interview isn't the desired outcome, but it happens. And when it does happen, it can feel beyond isolating. Tell me about a time you straight up bombed an interview. Bonus points if you bombed it when you were more senior 😂
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@YugSTAR
Guy 'Yug' Blomberg
6 years
Exactly 5 years ago #PAXAus opened for the first time. Such an amazing experience, and it’s been one hell of a journey since then. If you were there, share some of your memories!
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@YugSTAR
Guy 'Yug' Blomberg
5 years
New business card, who dis?
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Can't.... unsee... #PS5 #PS5Reveal
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Merry Christmas friends and family!
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@YugSTAR
Guy 'Yug' Blomberg
7 years
I lost a mate today. I don't want condolences. I want you to reach out to a friend you haven't talked to in awhile and share a memory of something they did that made a positive impact on your life.
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@YugSTAR
Guy 'Yug' Blomberg
4 years
I'm incredibly excited about new work, new projects, new VISA, new colleagues, new friends. Vague tweet is vague I know, but it's just so NICE to be EXCITED and looking forward to things for a change!!
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@YugSTAR
Guy 'Yug' Blomberg
11 months
For those that work in the games industry, what's your favorite non-gaming hobby that helps you relax and not think about work?
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@YugSTAR
Guy 'Yug' Blomberg
4 months
Thank you so much to everyone who attended, supported, and contributed to the #DHDallas the LARGEST DREAMHACK EVER!!! Grateful for the amazing team behind the scenes that pulls it all together. We have big plans ahead, the future of @DreamHack is looking bright!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Technically yesterday was my last day at @Reed_POP , so today I am officially unemployed for the first time in... 20 years?! I've got a bunch of opportunities and offers I'm working through - I'll be fine - but it's just a weird kinda floaty feeling to have ZERO responsibilities.
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@YugSTAR
Guy 'Yug' Blomberg
2 years
@deersten @morningstar2651 This was not a GIG sponsored event, and nothing like this has happened at a GIG event before.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Probably my favourite area of the show, the #PAXAus Rising area featuring over 90 Aussie and Kiwi independently developed games!!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Happy Social Distancing Birthday to Me! I’m also very grateful for my friends and family, turns out unsurprisingly I am not an introvert, and your video calls and chats keep me sane. Add me on Houseparty, randomly call me, let’s share a drink (or online karaoke this Friday? 😉
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Guy 'Yug' Blomberg
3 years
Would you attend an in-person games industry party with a max of 100 registered folks - proof of vaccination required? If not, at what point do you think you'd feel comfortable doing so?
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@YugSTAR
Guy 'Yug' Blomberg
1 year
What's a moment in a game that gave you genuine joy? Like, just put such a big smile on your face that even thinking back to it makes you grin ear to ear.
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@YugSTAR
Guy 'Yug' Blomberg
4 years
I've started a Discord for #TheGIG and invited over 1000 games industry professionals, but we're vetting everyone INDIVIDUALLY. This may take some time.
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@YugSTAR
Guy 'Yug' Blomberg
4 years
I feel guilty when I spend a day just playing video games, like I'm wasting important time... but then I also feel guilty when I work all day and wish I had more time to play video games.
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@YugSTAR
Guy 'Yug' Blomberg
4 years
It’s easy to dismiss the significance of your mental health wellbeing in this pandemic because ‘everyone’s going through the same thing’. No, they’re not. Same cause does not = same effect, some of us need more help than others, and that’s a-ok.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Hey friends, we’re looking for freelance writers who can pen articles for a new website focused on the world of cosplay. Previous writing experience required, DM me for more details!
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@YugSTAR
Guy 'Yug' Blomberg
5 years
I can honestly say that was the best #PAXAus I’ve ever experienced, all hail the Enforcers, exhibitors, and local @Reed_POP team!
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@YugSTAR
Guy 'Yug' Blomberg
6 months
Hi, I'm Guy. I'll be at #GDC and #PAX . I run @DreamHack in the USA. Last year we had over 100k attendance, thousands of creators, and a huge Gen Z audience. If you're a gaming dev/publisher/creator/agency/brand/tech/hardware/etc you should be there. HMU and help me help you.
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@YugSTAR
Guy 'Yug' Blomberg
3 years
Looking for someone who's up for some paid logo design work in the gaming space - HMU - diverse and under-represented folks encouraged.
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@YugSTAR
Guy 'Yug' Blomberg
10 years
Best. PAX. Ever. Thank you everyone, all of you, for showing just how fantastic this community truly is.
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@YugSTAR
Guy 'Yug' Blomberg
8 years
FYI - the dates for #PAXAus 2017 will be announced this month!!
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@YugSTAR
Guy 'Yug' Blomberg
2 years
@deersten @morningstar2651 Oh no sorry for the confusion, it was just me an individual and another friend that booked out a karaoke bar and open invited game industry folks. Nothing to do with GIG. But certainly reassessing the idea of doing open gatherings in the future because of this though.
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@YugSTAR
Guy 'Yug' Blomberg
3 years
Good food, good drinks, good friends!
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@YugSTAR
Guy 'Yug' Blomberg
6 years
BJ Blazkowicz biker jacket signed by @DCDeacon for the upcoming charity auction at @PAXAus thanks @Bethesda_ANZ #Wolf2 #Bethesda #FuckNazis
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@YugSTAR
Guy 'Yug' Blomberg
4 years
A record number of games industry friends and new faces at the #GamesIndustryHotelBar tonight, such wonderful wholesome fun!!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
A gentle reminder, we host a regular Games Industry Gathering ( #TheGIG ) every Friday that is safe, welcoming, diverse, vetted, fun, and in a format that accommodates conversations with new and old friends alike.
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@YugSTAR
Guy 'Yug' Blomberg
8 years
That was a PAX. You are all amazing. All the feels.
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@YugSTAR
Guy 'Yug' Blomberg
4 years
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@YugSTAR
Guy 'Yug' Blomberg
4 years
7 years ago, so proud of what we started.
@kevinburfitt
Kevin Burfitt
4 years
7 years ago today - the queuing hall for the inaugural #paxaus - who else was there ? @PAXAus @pax
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@YugSTAR
Guy 'Yug' Blomberg
7 years
Excited to announce my new @ReedPOP role!
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@YugSTAR
Guy 'Yug' Blomberg
10 months
We don't need another gaming awards show. There's plenty of other excellent ones out there already (i.e. BAFTA, DICE, etc). Thing is none of those events get anywhere near the amount of viewers as the Game Awards, and that's due to the trailer/announce/celeb hype around it.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
I’m safe, was at a different bar just down the road, but geezus this stuff is super scary for a foreigner like me living here now 😳
@Curvyllama
curvyllama𓆩♡𓆪🌙🙂‍↔️
5 years
⚠️ANYONE AT SOUTH⚠️ About 30 minutes ago there was a shooting at a club on the Riverwalk. 2 dead and 5 injured. Friends stay away from the area. The guy is still at large.
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@YugSTAR
Guy 'Yug' Blomberg
5 years
10 years ago today was the opening of my video game cocktail bar - @TheManaBar Do you remember? Did you go? Share any stories you have below!
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Hey friends, going through a rough soul searching patch, could use a bit of social reinforcement, if there's been a moment where I've had a positive impact on your life, I'd love to hear it!
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Zelda diorama is the cutest #PAXWest
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@YugSTAR
Guy 'Yug' Blomberg
5 years
I’ve been CRAVING an authentic Aussie servo sausage roll and meat pie for over 6 months, I’m so HAPPY RIGHT NOW!
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@YugSTAR
Guy 'Yug' Blomberg
10 months
My first #DreamHack as the Event Director has been an absolute BLAST! I have a super talented team and global colleagues who worked incredibly hard and it absolutely shows in the quality and variety this weekend. This is just the start of big things to come!!
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Holy shit, literally crossing the street in LA as a SPEEDING CAR almost ran me over, followed by 10 cop cars and two helicopters and gunfire. USA living up to my GTA expectations is WAY scarier than I imagined it to be.
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@YugSTAR
Guy 'Yug' Blomberg
10 years
"There is a bug in my wine. Well at least he died happy." - Benedict Cumberbatch #OzComicCon
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@YugSTAR
Guy 'Yug' Blomberg
2 years
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@YugSTAR
Guy 'Yug' Blomberg
3 years
8 years ago today #PAXAus
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@YugSTAR
Guy 'Yug' Blomberg
2 years
At #E3 this year we're building a bar inside the Convention Center, open to industry only. Sure you can still hang out in the JW/Fig/etc, but we'll have good food, themed drinks, numbered tables, and lots of power points. Help us out though - what should we call it? [ 1 /3 ]
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@YugSTAR
Guy 'Yug' Blomberg
6 years
Twitch/Mixer/Youtube Content Creators heading to @PAXAus - Please share and reply with the days you’ll be at the show!
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Guy 'Yug' Blomberg
4 years
I'm thinking of organizing a cooking night for games industry folks. I'll provide a list of all the ingredients you gotta pick up, and then we'll just jump on a zoom, sync a playlist, and hang out and cook. Who's keen?
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@YugSTAR
Guy 'Yug' Blomberg
5 years
Salsa dancing lessons in the #LatinxLounge at #PAXSouth !
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@YugSTAR
Guy 'Yug' Blomberg
2 years
@FightOnTwist @deersten @morningstar2651 I hear you, I genuinely do. I want to use my privilege to hold people accountable, and I'm grateful for the diverse folks that hold ME accountable too!
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Lord of the Rings Extended Editions 4K marathon day - snow outside, hot chocolate and charcuterie board inside. As close to perfect as a day could be.
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@YugSTAR
Guy 'Yug' Blomberg
4 years
Today I built a @LEGO_Group Nintendo Entertainment System and I’m just so happy right now you guys.
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