Creator of content.
@UofSC
'05. Everyday attempting to be a trauma survivor. I comfort grammar diehards by saying Their, They're, There. Dum Spiro Spero
I am excited to announce I am At The Peak as I have accepted a position at Boise State as the primary football contact and Assistant AD for Media Relations with the Broncos!
#BleedBlue
@BCAppelbaum
Perhaps your next Twitter thread can opine on the boon for LSU by playing in and winning the national championship, both in terms of rise in applications to the school and economic gains the school and state will have.
Today in Boise we will be saving a seat in the press box for the late Lawrence Fan, longtime
@CollSportsComm
and
@SanJoseStateFB
SID.
We miss you, Lawrence. Rest In Peace, my friend.
What kind of head football coach goes to a basketball game and sticks around to congratulate the basketball coach and all the
@BroncoSportsMBB
fans?!
Only
@Coach_SD
, that’s who.
#BleedBlue
Fun Fact: If his season ended today,
@JamesFergusonR
would have the fourth-best season punting average in NCAA history. Yet somehow he's NOT a
@RayGuyAward
finalist?!?!
🚨🚨🚨 LIFE ALERT POST 🚨🚨🚨
I am really excited to announce that on July 1 I will start a new job as the Associate Director of Athletic Communications at Little Rock. (1/4)
Boise State averaged 35,867 fans per home game this season. If every one of those fans donated $10/month, that would result in $4,304,040 in extra NIL opportunities for our student-athletes to represent the University, city, Treasure Valley and state.
#BleedBlue
2️⃣5️⃣ consecutive classes have won a championship at Boise State, a streak that leads the nation.
It could’ve ended today. Instead Boise State did what Boise State does.
Death. Taxes. Broncos 🏆.
#Compete
|
#BleedBlue
Boise State 🏈 is a program known for defying the odds.
The Broncos faced a 0.1% probability of reaching the MW Championship Game. Not caring, they did the thing anyway! 🏆💍
#Compete
|
#BleedBlue
Without a doubt the Mountain West is the most diverse and challenging football conference in the country. Every week you see an offensive and/or defensive scheme new to your season.
And the Broncos won that league. Again. And steamrolled in the title game.
Moral of the story?
The staff layoffs out of Memphis today are sad but the true tragedy is we have another school that shows how much it cares about the people who work tirelessly behind the scenes to promote the student-athletes.
We're excited to announce our 2023 Ray Guy Award Finalists! Don't forget to tune into the Home Depot College Football Awards Show on ESPN on Dec 8 to see who our guy is for 2023!
#RGA
#OURGUYS
#NCFAA
Little Rock has added veteran communications professional Patrick Walsh as its Associate Director of Communications, working with the Trojan women's basketball, volleyball and track and field/cross country programs.
#LittleRocksTeam
RELEASE:
8️⃣ home events over 3️⃣ days.
60% of your staff can't leave their homes.
Entire marketing staff can't leave home either.
But it looked as if nothing was out of the ordinary.
#SIDsMakeItHappen
Hey
@NCAA_FCS
Selection Committee - Don't just look at
@IndStFB
's record last year, look at the scores.
@CmalryMallory
has engineered one of college football's more impressive turnarounds in one year, not just in FCS. Let's make it a Playoff Tree, not a Playoff Bracket
#MarchOn
Dear marketers/salespeople,
I know you’ve gotta hustle for that bread but please think before you make your pitch. Showing me the latest thing Alabama has and trying to sell that to Little Rock is a stretch. Nick Saban’s Kleenex budget is bigger than our entire budget.
Late in sending this out but really excited to be heading up to Terre Haute, Indiana to work with the Indiana State athletics department! Looking forward to working with the great people at ISU and in the MVC!
ESPN is successful because of SIDs.
Sure you save a few $ eliminating these positions, but your coaches & athletes will be worse off for it.
BYU joins the likes of Memphis and Miami (Ohio) to mortgage their messaging and identity because they couldn’t see the whole picture.
This letter explains some of what a Sports Information Director (SID) does since many have asked. Thanks to the hundreds of friends, coaches, players and colleagues that have reached out in support and concern. 💙
Rece Davis on
@CollegeGameDay
today: “I’ve had athletic directors tell me their mental health issues are through the roof right now.”
It’s not just athletes,
@ReceDavis
.
We’re not talking about a steep rise in mental health issues in our entire society.
We must do better.
#ThankYourSID
Week takes on a whole new meaning this year. Most of y'all reading this don't know what SIDs do on a regular basis and then you really don't understand the challenges we've faced this year.
To everyone in this field, thank you for being awesome.
What it costs you to wear a mask in public: $0
What it costs to not wear a mask in public: The life of another human being, perhaps.
This is not a difficult decision to make.
Wow. What an absolute gut punch to get today. Lawrence was always one of a kind and had so much devotion and passion for both San Jose State and CoSIDA. Rest in Peace, my friend.
We are saddened to share that longtime sports information director Lawrence Fan has passed away at the age of 67.
More information will come soon on the celebration and recognition of Lawrence's life.
#SpartanUp
Not exactly an official measurement but in Midtown the snow is taller than the belly of the sweetest Cavalier King Charles Spaniel 🐶
@KATVToddYak
@KATVJames
It’s cool to see that the Mountain West has already inherited the PAC-12’s long-standing West coast bias. It appears the
#MarchMadness
Selection Committee didn’t want to wait for the formal transition after this year.
The MAC won’t play football this fall. The B1G is pausing football practice progression.
College 🏈 is on the precipice. If you want to see a kickoff take place this year, wear a mask.
Even if it’s too late for that, wear a mask so we have a fighting chance to play 🏀.
What happened with NC State Baseball last night is truly sad and tragic.
Sad because they didn’t end their season on the field. Tragic because this would have been prevented had the players been vaccinated.
Get vaccinated.
I hope they include the play in the Boise State playbook where you hand the ball off to
@AshtonJeanty2
and he runs for 85 yards after being surrounded by the defense 12 yards deep in the backfield…
#BleedBlue
#HEI2MAN
EA CFB will have different playbooks and playstyles that match every team 👀
“You almost could say there’s 134 different ways to play”, said EA’s VP and Group General Manager.
Which means building out new plays and sets to match formations for each team in the game.
The plan
It's often said that the definition of insanity is doing the same thing over and over and expecting a different result.
If you cannot see that we have a serious, systemic problem in this country, then I respectfully ask you to open your eyes and, more importantly, your hearts.
So to recap…
@AshtonJeanty2
announces he is coming back.
A short while later…
Nick Saban announces his retirement.
Coincidence? I THINK NOT!
#BleedBlue
#HEI2MAN
It’s always tough to describe but, in case you want to know, here’s a glimpse at what I do for a living.
I don’t do it for recognition. I don’t let limited resources or tough situations slow me down or promote my student-athletes any less.
I love my job.
In light of some recent industry layoffs I saw it asked what does an SID (sports information director, communications, public relations, media relations director) do for a college athletic department. Well okay then, here is a list (surely it’s missing stuff)...
Throw out the rankings and you’d be hard-pressed to find a more deserving Coach if the Year candidate than
@CmalryMallory
. Tremendous turnaround for the Sycamores this year.
#MarchOn
You can be disappointed that
@IndStFB
didn’t make the
#FCSPlayoffs
but that doesn’t make this season a disappointment. 7-4 record, one of the best turnarounds in college football and a national ranking. Tremendous year for the 2018 Sycamores and
@CmalryMallory
#MarchOn
Meanwhile the biggest growth is coming on digital content - guess what department knows how to best approach and grow that? SIDs.
I’ve spent my career studying the collegiate athletics model. It’s sad to see so many decision makers make such myopic decisions.
Social media Stat of the Day: Tweets with images receive 150% more retweets than tweets without images.
It’s important to be prepared and have a social plan in place from the very beginning.
Ashli O’Neal (21 points) and Tierra Webb (16 pts) led
@IndStWBB
in scoring in tonight’s win. How did they celebrate? They elected to sit in the hotel lobby and work on homework.
#STUDENTathlete
#MarchOn
Little Rock Athletic Communications Receives National Recognition 🏆
The Trojans Women's Basketball Game Notes were ranked fifth in the nation in the winter sports category, which is comprised of at least five sports.
➡️
#LittleRocksTeam
Faculty at Eastern Washington are making a push to cut or greatly diminish athletics.
EWU is currently leading Kansas by 6 in
#MarchMadness
Sometimes smart people don't make smart decisions.
Athletics supports a University's overall mission. We shouldn't forget this fact.
This is a big shout out to all the amazing people in the industry I am blessed to work in. Every single one of you is awesome and does great work, motivating me to be even better.
#ThankYourSID
Coaching salaries continue to rise but many of the people that make the events happen get tossed to the side like this.
And good luck to the broadcast crew on the next Memphis Football game - the school just fired your best source of information.
just know that Ashton Jeanty will be hitting the Transfer Portal sometime in the near future. Expect some of the top programs in the sport to be involved.
Elite RB who will be a highly coveted NFL Draft prospect in 2025.
Well if I’m going to be delayed on the tarmac because the Atlanta airport got shut down, I’m glad I’m delayed on a
@SouthwestAir
plane with a funny flight attendant. His humor is making all the difference in the world. That’s why I love Southwest.