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VeraViews

@Vera_Views

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VeraViews is an open ledger #advertising ecosystem built around 'Proof of View' (PoV) IVT fraud identification technology. Learn more at .

Joined July 2022
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@Vera_Views
VeraViews
@Vera_Views
6 months
We're heading back to Cannes this June, for yet another #VeraViews Kick-off Lunch! Our 3rd annual event will be bigger than ever, with over 75 spaces. Connect with us before the madness of @CannesLionsCAN really gets going! Sign up to our waiting list:
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@Vera_Views
VeraViews
@Vera_Views
2 years
VeraViews is pleased to share with our network that we have been approved as an Amazon Ads Partner and included on the @AmazonAds Partner Directory as a tool provider. Learn more about the fantastic Amazon Ads Partner Network in our blog post here:
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2 years
Discover how #VeraViews eliminated video #programmatic #adfraud and increased revenues for a major MENA news outlet, reducing bots & invalid traffic by 96%; in our first newly released case study🎯 👉 Read the study here:
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2 years
During 2022, VeraViews identified & eliminated fraudulent traffic for a UK-based #Esports publisher, reducing fraud from ~23% to just 1.52%. 52m+ Proof of View impressions were recorded on our open ledger for #transparency & auditability🔎 Full study:
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VeraViews has patents for #ProofofView technology in the USA, China, South Korea, Hong Kong, & Eurasia. We've now localised into 7 languages to support our global expansion into new #advertising markets.🌐 Supported languages are: 🇺🇸 🇨🇳🇰🇷 🇪🇸 🇫🇷 🇩🇪 🇵🇹 🇬🇧
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2 years
A fantastic feature for #VeraViews in @Forbes about how #AI and #Blockchain can prevent ad fraud and bot traffic🤖 Discover how publishers using VeraViews, like The @TimesofIsrael , can protect #advertisers budgets using our cutting-edge technology.
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2 years
VeraViews delivers the 1st third-party developed ad-support plugin for the @Brightcove Web Player!📺 After extensive testing, the #VeraViews ad-stack is now available to all of the ten's of thousands of publishers using the Brightcove Player. Read more:
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2 years
By the end of 2023, global #advertising fraud from bots & invalid traffic is predicted to rise to over $100 billion.📈 Don't pass the cost of ad fraud to the customer.🛒 Use a #transparent solution like #VeraViews to protect your video #programmatic ad spend from bots.🛡️
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2 years
Proof of View, the tech powering #VeraViews , has passed initial patent approval in South Korea, an important #APAC economy with an $8.40bn #advertising industry, 97% of which will be dominated by video programmatic by 2027. Read the patent application:
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2 years
VeraViews is pleased to welcome @Hoopla_Digital as advertising demand partners, one of the leading digital advertising platforms in the industry. Read the full release on the #VeraViews blog here:
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2 years
VeraViews is an open ledger #advertising ecosystem built on @verasitytech 's Proof of View module. We're ready to welcome #Advertisers and #Publishers to our transformative #adtech stack - Now fully integrated with @Brightcove . Learn more at .
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2 years
$100 million will be lost to #adfraud every single day by 2024, unless we act now. Stolen ad budgets fund other criminal activities, such as infrastructure attacks using #bots 🤖 #Transparent solutions, like #VeraViews , can prevent ad fraud & help hold fraudsters accountable.🧑‍⚖️
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It's increasingly difficult to fight #adfraud in #programmatic advertising, with programmatic video having 75% more bot traffic than other forms of #advertising on average. Learn more about how #VeraViews can prevent IVT on your programmatic campaigns @ .
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2 years
VeraViews now uses @Oracle 's MOAT Analytics to ensure publishers on our platform have access to the most accurate campaign data. Learn more about Oracle MOAT here:
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2 years
VeraViews will host an industry-focused business networking event during #DMEXCO2022 , for some 60 #advertising and #publishing professionals. If you're interested in learning more about our transparent #adstack , join us at DMEXCO for a demonstration!
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VeraViews to Host Networking and Sales Event at DMEXCO 2022

The Verasity business development and marketing teams are pleased to announce that Verasity will be attending and hosting an event during…

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2 years
We are seeking two senior business development positions to support our rapidly expanding #adtech product rollout. We're hiring an experienced Publishing Director & Demand Director to start immediately. More information on @verasitytech 's LinkedIn here:
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1 year
VeraViews is pleased to share its inclusion in the TAG ( @tag_today ) registry through Verasity. TAG is the leading global certification program fighting criminality & increasing trust in the digital ad industry. Find Verasity on the TAG registry here: 👉
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VeraView's proprietary technology, Proof of View (PoV), has received patent approval from the European Patent Office 🇪🇺 Read the full patent documentation here:
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2 years
It's estimated that in some cases, for every $3 spent on #advertising , up to $1 is lost to #adfraud . #VeraViews identifies & prevents #IVT from impacting your campaign budget. Contact us today to learn more. Now integrated with @Brightcove .
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2 years
We're pleased to welcome David Murray to the VeraViews team as Demand Director!👋 Based in London, David brings >13yrs experience in media & advertising. He will deliver demand-side sales, SSP & DSPs, & Digital Ad Networks to VeraViews. Read more here:
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We're delighted to welcome advertising veteran Sandip Ray as our new Publishing Director. Based in London, Sandip will work within our existing business development team to onboard new clients to the #VeraViews #adtech stack. Read more here:
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2 years
Great first day at #DMEXCO2022 , we were incredibly pleased to welcome some of the best and brightest in the #advertising and #publishing industry to our networking event! Tomorrow, more networking, meetings, and attending official #DMEXCO events for the VeraViews team.
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Video #advertising is one of the most powerful marketing channels for brands. @Brightcove offers a feature-rich suite of video measurement tools for brands & publishers, which is why #VeraViews is proud to help protect brand's campaign budgets through our leading #IVT solutions!
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2 years
Put your metrics under the microscope. Discover the latest video marketing measurement strategies: #VideoFirstStrategy #Streaming #Brightcove #Blog
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The changes to how we work & live in an increasingly digital world means that #advertising budgets are increasing. 2021 was a record year for ad spend - but how can #advertisers protect their budgets from #adfraud ? Through a transparent & auditable solution like #VeraViews .🛡️
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Proof of View ( #PoV ), which powers the #VeraViews adstack, has now passed full patent approval in South Korea. Read more here:
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South Korean Intellectual Property Office Grants Full Patent Approval to Proof of View by Verasity

London, 14th November 2022 — Verasity, an open-ledger ecosystem designed to prevent advertising fraud through the VeraViews adstack…

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VeraViews #publishers can now access a comprehensive knowledge base through our #advertising campaign management dashboard.📖 Discover campaign walkthroughs, account management tips, Ads.txt management, and guides on managing multiple websites with the #VeraViews adstack.🔎
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VeraViews is back at the #CannesLions festival this June, hosting another networking lunch with our full business development team. We welcome #Publishers & #Advertisers who want to prevent #adfraud and #bots in their campaigns!🤖 More details & guestlist signup coming soon⏰
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VeraViews is proud to be a launch partner for the @NewDigitalAge1 's NDA Heroes Awards 2023, bringing together the most innovative publishers, media agencies, & advertising tech providers from across the UK. More details to follow soon. Learn more here:
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New Digital Age launches the NDA Heroes Awards 2023 - New Digital Age

NDA next week launches the NDA Heroes 2023, a unique awards programme for the digital media and marketing industry.

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1 year
Thank you to everyone who attended our #CannesLions2023 kick-off lunch yesterday, and for making it a resounding success! The #VeraViews team are still in Cannes for the next few days - come and find us if you'd like to talk #transparency in #advertising . See you next year! 🏖️
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There's now a new blog feature on VeraViews, where we'll be posting thought leadership, news, and case studies from the #VeraViews adstack! Check it out at:
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2 years
Proof of View (PoV), the technology module powering the #VeraViews #adtech stack, is one step closer to recognition as a globally unique innovation through a recent patent filing in both Hong Kong and Eurasia. #advertising #poweredbypov Read more here:
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VeraViews Files Proof of View Patents in Hong Kong and Eurasia

Verasity is pleased to announce that Proof of View (PoV), the technology module powering the VeraViews ad tech stack, is one step closer to…

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2 years
"Ad fraud dramatically increases waste and inefficiency at a time we can least afford it. It causes advertisers to lose money, publishers to lose credibility and stunts the growth of the advertising industry." Comments from our CMO @dmexco , on #adfraud .
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Comment: What adland made of the return of DMEXCO 2022 -

Last week saw the return of leading digital marketing and technology event DMEXCO to Koln in Germany. Industry leaders relished at being able to meet in

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#AdFraud threatens the UK #advertising industry - responsible for 3.5% of total UK GDP. This challenge demands #transparent anti-fraud solutions. Read our take on the growing threat of UK ad fraud in part 1 of our 2-part op-ed in @MMMagTweets here:
Is ad fraud threatening the future of our advertising industry? Part 1 - Mobile Marketing Magazine

In the first of a two-part series looking at the growing problem of ad fraud, Elliot Hill, Chief Marketing Officer at VeraViews, argues that the success the UK ad industry is enjoying is masking the...

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Watch @Vera_Views Head of Sales, Dan Hodgson, explaining how advertisers can prevent ad fraud in @TheDrum . #FraudPrevention #Advertising #AdFraud
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1 year
How can advertisers prevent ad fraud? 🐀🚫 As part of The Drum Open Mic's Ask an Expert series, we asked @Vera_Views ' Dan Hodgson for an answer in 30 seconds or less 🎤⏱️ #AdFraud | #Advertising #MarketingInsights
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From our recent news, @TheDrum covers David Murray's addition to the #VeraViews team as Demand Director!🗞️ Read the article here👇
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A huge thanks to everyone who joined our #CannesLions2023 kick-off lunch on Monday! 🥂 Read our recap here, and find the #VeraViews team out and about in #Cannes today if you'd like to learn more about #transparency and #IVT filtering in #advertising .
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The #CannesLions2023 countdown begins! We're just a few weeks away from the most anticipated #advertising & #marketing event of the year! If you signed up for the #VeraViews kick-off lunch, check your inboxes for confirmations now📩 We look forward to welcoming you to Cannes!
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Part 2 of our series on UK #adfraud available to read at @MMMagTweets now. We believe a focus on #transparency and auditable data is the key to preventing fraud. Read more:
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The UK digital ad market grew by a huge 11% in 2023 according to data by the @IABUK ; reaching almost £30bn in total. 📈 Higher ad spend opens more opportunities for #adfraud . Protect your campaigns with @Vera_Views ! 🛡️ Read the full IAB report here:
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2 years
Happy New Year to all of our followers! We know 2023 is going to be a huge year for #advertising fraud prevention! #VeraViews #NewYear
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Heading to @Cannes_Lions this year? 🇫🇷 Start your Cannes experience at the #VeraViews Annual Kickoff Lunch, on Mon 19th! We're back at the Hotel Majestic, on the Croisette, with ~60 #adtech leaders to kick-start our week! Register your interest here:
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If you're at #dmexco2022 , come and visit #VeraViews in the Winter Garden room at the Dorint Hotel - Just opposite the convention center. We provide #IVT solutions for #Advertisers and #Publishers !
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6 months
We've been busy growing our presence on @LinkedIn - where most of our partner #Publishers live - but here's some of the most recent news and articles that have featured #VeraViews ! #1 - AI and ML in #adtech - how VeraViews is disrupting IVT detection:
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AI ML in AdTech: VeraViews Disrupts Ad Fraud Identification Technology

AI ML in AdTech is a disruptive force. VeraViews, promotes the use of AI ML for IVT in advertising, as mentioned in today's AiThority chat.

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2 years
Read #VeraViews short Q&A at #DMEXCO2022 in the New Digital Age: "...we’ve completed our testing period, and it was great at DMEXCO to let the industry know that we’re ready to onboard clients, brands and publishers who want to use our ad stack."
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Q&A: DMEXCO roundup with VeraView’s Elliot Hill - New Digital Age

Following DMEXCO’s post-COVID comeback, NDA spoke to Ellliot Hill, Chief Marketing Officer at VeraViews...

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The full VeraViews commercial team is excited to be joining @NewDigitalAge1 's Winter Trinity Lunch later today! Make sure you find us if you want to chat about #adfraud prevention.
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Our Demand Director, David Murray, gives his perspective in @NewDigitalAge1 on video & ad fraud, including #VeraViews approach to tackling it. "...we incorporate a wealth of real-time data, including impressions, revenue, and fraudulent views."
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Merry #Christmas to all of our followers and partners in the #Advertising industry! #Marketing #Adtech
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VeraViews was proud to sponsor the @NewDigitalAge1 Heroes Awards last Friday - A great event honouring some of the best talent in our industry! Read the event recap here:
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The NDA Heroes Awards crowns the industry's leading lights - New Digital Age

Sponsored by Sharethrough and VeraViews, the NDA Heroes Awards saw Gabriella Krite pick up the event's top award.

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VeraViews has integrated with @AlkimiExchange 's decentralized ad network, to offer increased monetisation opportunities for publishers within our ecosystem, and deliver new audiences and #publishers to Alkimi Exchange #advertisers . Learn more here:
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VeraViews Integrates Alkimi Exchange’s Decentralised Ad Exchange for Publisher Monetisation

London, August 22nd, 2023 — VeraViews, an open ledger advertising ecosystem built using patented ‘Proof of View’ (PoV) fraud…

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VeraViews is proud to sponsor @BluestripeGroup 's @NewDigitalAge1 Heroes Awards tomorrow morning, honouring the best UK #Publishers . We'll also be at the Trinity Lunch afterwards, so come & find us if you'd like to learn more about #adfraud prevention.
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Welcome - New Digital Age

Welcome to the NDA Heroes Awards. A new awards programme for the amazing people working for media agencies, Adtech vendors and publishers.

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2 years
According to data from @IABUK , the digital ad market grew by 15% year-on-year in H1 2022, returning to pre-pandemic rates! Ad growth = increased opportunities for #adfraud , & a greater need for a transparent IVT solution. Read IABs full report here:
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Read why protecting your advertising budget from #adfraud in a time of economic uncertainty is more crucial than ever, in this short comment op in @mediashotz by VeraViews CMO, Elliot Hill:
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Black Friday: Media leaders tip winning brand strategies -

The world’s brands are poised for the biggest pre-Christmas retail event of the year, Black Friday, which kicks into gear Friday, 24 Nov.

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1/2) VeraViews is heading to Cologne again this September, and we're proud to be a sponsor of the iconic @dmexco after party at @OMclub - The biggest gathering of #advertising and #marketing professionals during the #DMEXCO2023 week!🎉 👉Learn more at:
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The programmatic supply chain needs similar regulatory protections as the financial ecosystem to prevent fraud, according to @VeraViews CMO, Elliot Hill, in @TheMediaLeader . Read the full article here 👇
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In clamping down on fraudulent advertising, the Online Safety Act fails to address ad fraud - The...

The Online Safety Act is only scratching the surface of a far bigger issue, one that contributes to a massive loss to the UK economy and risks our national security.

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The VeraViews team is at #MADFESTLONDON this week! Come and find us to talk about #adfraud prevention and transparency in #advertising . Times and venue here👉
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MAD//Fest

The UK's most distinctive + daring invite-only marketing, advertising + disruption festival. Meet 10,000 players on 2-4 July at The Old Truman Brewery Car Park, London.

www.madfestlondon.com
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2 years
Localise into your language in the footer of our website:
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We've also been posting regular content about #VeraViews product features and functionality - which can be leveraged by both traditional and #Web3 publishers 🙌
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We joined the conversation on the need for regulation and recognition of #adfraud at a governmental level. #2 The Online Safety Act overlooked #adfraud — we must do better
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The Online Safety Act overlooked ad fraud — we must do better - The Media Leader

It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.

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2/2) Tickets are currently reserved for partners, but if you're interested in being our guest & learning more about #VeraViews & our #IVT prevention technology during @dmexco #DMEXCO2023 , contact one of our team on LinkedIn to be notified of free spots:
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We also weighed in on the need for greater protections for consumers in a post-cookie world, and what this would look like for preventing #adfraud . #4 Data Protection Day 2024: Adtechs on the way ahead
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Data Protection Day 2024: Adtechs on the way ahead -

This year's Data Protection Day 2024 takes place on Sunday 28 January, marking the 18th year since it was first introduced.

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Make sure you follow us on LinkedIn for the latest #VeraViews news and insights!
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VeraViews | LinkedIn

VeraViews | 753 followers on LinkedIn. VeraViews is an open ledger advertising ecosystem built around 'Proof of View' (PoV) adfraud identification technology. | VeraViews is an open ledger advertis...

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We recognised the contribution of our Chief Product Officer, Lena Buyan, and her journey into #Adtech . #3 How female leaders are driving inclusion this International Women’s Day 2024
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How women drive inclusion on International Women's Day 2024-

Collectively we can all #InspireInclusion - that’s the message from International Women’s Day 202, which falls today, 8 March.

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