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The Folklore

@TheFolklore

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Following
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Empowering diverse and sustainable brands in global markets

New York, NY
Joined October 2016
Don't wanna be here? Send us removal request.
@TheFolklore
The Folklore
6 years
We don’t deserve #SZA or #ChildishGambino but we are grateful that they share their royal spirit with us. #ThisIsAmerica
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@TheFolklore
The Folklore
4 years
Sudanese-American poet, Safiia Elhillo, uses her talent to shine a light on her heritage. As stated in our newest editorial post, "her work is the literary voice to Black and Muslim women". She inspires to create more opportunities for black creatives and diverse backgrounds.
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@TheFolklore
The Folklore
5 years
Ghanaian-American creative director, entrepreneur and photographer @JoshuaKissi sat down with The Folklore Founder and CEO @AmiraRasool for episode 2 of our new podcast ‘Our Folklore’.
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@TheFolklore
The Folklore
6 years
Get to know more about The Folklore.
@voguemagazine
Vogue Magazine
6 years
Amira Rasool's lifestyle brand is providing Africa’s emerging talent with the platform it deserves.
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@TheFolklore
The Folklore
4 years
We dropped our new editorial today photographed by Imraan Christian in Cape Town, South Africa. View the full editorial:
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@TheFolklore
The Folklore
3 years
From @Mereba ’s “Rider” to “Jowo” by @davido , this month’s playlist is what Team Folklore is jamming through the hot days of summer
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@TheFolklore
The Folklore
3 years
Known for his signature black and white photographs, Malick Sidibé was a prolific Malian photographer who produced studies of the cultural and social scenes in 1960s West Africa, documenting lively events and the exuberant people who attended them. “A Ye-Ye Posing”, 1963
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@TheFolklore
The Folklore
4 years
How to incorporate supporting Black businesses into your daily life. A thread:
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@TheFolklore
The Folklore
3 years
Kim Russell @TheKimbino , who is now becoming one of internet’s favorite digital fashion archivists, shares some of the most Iconic moments in Black Fashion History with an interesting touch of personal opinion
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@TheFolklore
The Folklore
4 years
This past February, R&B singer @KingCourtnie welcomed The Folklore team into her Brooklyn home to explain how she finds balance in the world Revisit the interview in our website's editorial section and check out her latest single "What's Up" available now.
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@TheFolklore
The Folklore
3 years
The Folklore Group is excited to introduce our new technology platform The Folklore Connect launching today. It will serve as the premier wholesale e-commerce platform empowering retailers to discover and shop African designer brands online.
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@TheFolklore
The Folklore
6 years
She looks gorgeous 😍
@MaXhosaAfrica
MaXhosa AFRICA™
6 years
in true iconic style, our supporter Didi Mogashoa effortlessly complements the #MAXHOSA atelier piece.
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@TheFolklore
The Folklore
5 years
For our latest 'Observations' editorial, R&B singer-songwriter @KingCourtnie welcomed us into her Brooklyn home to explain how she finds balance in the world. Courtnie wears @iamISIGO and @Pichulik .
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@TheFolklore
The Folklore
5 years
Today at 7 pm we are having an IG live chat with Creative Director @josefadamu . Make sure follow us on IG and tune in:
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@TheFolklore
The Folklore
6 years
Happy birthday @EboneeDavis 💕
@mefeater
MEFeater Magazine
6 years
Happy 26th Birthday to the incredible Ebonee Davis✨
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@TheFolklore
The Folklore
3 years
Kerby Jean-Raymond made history with his brand @pyermoss by being the first Black American designer to show at couture week. The collection paid homage to decades of Black American innovation and was a celebration of the beauty of black culture and the power of fashion
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@TheFolklore
The Folklore
5 years
Ivorian designer @lafalaisedionn is the 27-year-old self-proclaimed “Queen of Cowries” who uses the cowrie shell as the main layer for her stunning handmade masks, head gear, and body accessories.
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@TheFolklore
The Folklore
4 years
Introducing the @mmusomaxwell Spring/Summer 2021 collection. Pre-order now:
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@TheFolklore
The Folklore
6 years
Printed pants are a staple in fashion. Find these pair of MPS1 Pants by @MaXhosaByL online @thefolklore .us #TheFolklore
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@TheFolklore
The Folklore
4 years
South African fine artist Zandile Tshabalala in her studio in Johannesburg, South Africa.
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@TheFolklore
The Folklore
5 years
“Me showcasing black women experiencing joy isn’t super intentional because I honestly feel like I witness our joy in every corner. I’m simply portraying real life." R&B singer-songwriter @KingCourtnie for The Folklore wearing @Frucheofficial and #Lorne .
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@TheFolklore
The Folklore
4 years
Rob Woodcox is a photographer working hard to produce media with a message. Woodcox's work was recently featured in #VoguePortugal 's May/June 2020 issue, in which he speaks on doing his part to create a more sustainable world through art. Photo: @RobWoodcox . #TFInspiration
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@TheFolklore
The Folklore
5 years
South African brand @MaXhosaAfrica presented its Spring/Summer 2020 collection at New York Fashion Week Thursday evening as a part of Made in Africa 2020’s runway presentation. View more images from the show & shop select styles from MaXhosa online now
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@TheFolklore
The Folklore
4 years
The Folklore is featured in this month’s issue of @harpersbazaarus . Pickup your copy now 💫
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@TheFolklore
The Folklore
3 years
In 2013, designer Sade Mims founded EDAS (her first name backward) to create chic and staple accessories with a focus on sustainability for the everyday woman. discover Mims' designs which are intended to make every woman feel beautiful Photos: nateshuls for @hypebae
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@TheFolklore
The Folklore
4 years
New Fruche!
@Frucheofficial
Fruché
4 years
Select #SS20 pieces now available at @TheFolklore
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@TheFolklore
The Folklore
3 years
Founded by @DenreleSonariwo in 2015 in Lagos, Nigeria, ( @ReleGallery ) is the first African gallery to open a location in LA, aiming to increase the visibility of emerging African artists on a global stage. Catch ‘Life After Life’ by contemporary artist @AmehEgwuh , on now
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@TheFolklore
The Folklore
4 years
Earlier this week, we spotlighted @truthslinger along with 6 other African Photographers. Matheka's art is reaching for the future by manipulating the present. Read more about Matheka and other amazing Kenyan photographers in our most recent Editorial.
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@TheFolklore
The Folklore
5 years
Behind the Scenes with stylist @MilitantZizi during our Spring 2020 editorial shoot in Cape Town. Stay tuned for the full editorial dropping in March!
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@TheFolklore
The Folklore
4 years
Use services from Black-owned tech companies. Here are 5 super helpful ones: 1. @TstmkrsAfrica 2. @Calendly 3. @courtbuddyinc 4. @ValenceInc 5. @Noirbnb
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@TheFolklore
The Folklore
3 years
Heading to warmer climes for some winter sun? Don’t leave home without the latest swimwear and resortwear from @AndreaIyamah
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@TheFolklore
The Folklore
6 years
These style influencers are known for pairing minimal local designs with vibrant pieces from their South African heritage. Featuring @_mantheribane , @LulamaWolf , @___RHARHA___ , @tony_gum and more.
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@TheFolklore
The Folklore
3 years
Losing her father to a stress-induced heart attack led @devinkielle to find adaptogens, non-toxic plants that help regulate the body. Here, she writes about changing her life, starting her beauty brand and why access to wellness is important for all:
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@TheFolklore
The Folklore
5 years
Ghanian designer Nana Yaa Asare-Boadu posing for #TheFolklore in clothes by African brands @lozamaleombho and @pichulik . See more images from Nana’s “Observations” shoot and shop this #LozaMaleombho Burlap Top on our website. Photo: @totheppl
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@TheFolklore
The Folklore
3 years
Inspired by the women in her life, designer @sademims set out to create EDAS, an accessories brand of everyday staples that would speak to all women. The brand’s signature Yshaia design are multifunctional and perfectly suit every woman’s needs.
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@TheFolklore
The Folklore
4 years
Buy from Black-owned fashion brands. Here are 5 high and low options: 1. @officialHanifa 2. @fenoelofficial 3. @FanmDjanm 4. @nubianskin 5. Slashed by Tia
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@TheFolklore
The Folklore
3 years
We spoke to AJABENG founder and creative director Travis Obeng-Casper @obengcasper on the inspiration behind the brand, what we get wrong about minimalism and capturing young African love in the “AfroRomance” collection. Read more:
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@TheFolklore
The Folklore
4 years
Felton Brown joins us on the latest episode of ‘Our Folklore’ to discuss what it really means to be a creative director, and what he finds most fulfilling about his role. Listen now on Apple Podcasts or Spotify, and read excerpts on the blog
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@TheFolklore
The Folklore
5 years
Nigerian womenswear brand #AndreaIyamah presented its Spring/Summer 2020 collection this weekend at #LagosFashionWeek . Read our full recap of the #AndreaIyamah #SS20 show and shop select styles from Andrea Iyamah online now at #TheFolklore .
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@TheFolklore
The Folklore
3 years
Today's creative inspiration comes from "If Covid Was A Colour", the captivating solo exhibition currently on show at the BKhz gallery in Johannesburg by Zimbabwe-born photographer Tatenda Chidora .
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@TheFolklore
The Folklore
5 years
Our style muse @mafiasafia rocking the Combo Printed Skirt by @Frucheofficial that she got from our site. Limited quantities still available:
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@TheFolklore
The Folklore
5 years
Cackling 😂😂😂
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@TheFolklore
The Folklore
5 years
The Folklore's @MaXhosaAfrica talks with @CreativeFeel about how they're creating a more creative future for fashion.
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@TheFolklore
The Folklore
4 years
We are currently looking to hire talented individuals to fill the following contract positions: Marketing Manager Private Client Sales Manager Special Projects Manager Web Developer Please send a resume and cover letter to contact @thefolklore .com.
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@TheFolklore
The Folklore
6 years
Amazing.
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@TheFolklore
The Folklore
4 years
This week we are excited to welcome our first brand from South America to the shop, the Brazil-based womenswear brand, Angela Brito. Learn more and shop now:
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@TheFolklore
The Folklore
2 years
ICYMI: To tell us a little bit more about the man behind the AJABENG brand, lessons learnt and the “Ghana Awake” collection, Founder & Creative Director Travis Obeng-Casper @obengcasper answers some quickfire questions for The Folklore Edit. Read more here
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@TheFolklore
The Folklore
3 years
If Senegal is on your bucket list, then the Mosque of Divinity is a must-see. The mosque was designed by architect Cheikh Ngom and completed in 1997, it is located by the shore of the Atlantic Ocean, in the ancient fishing village of Ouakam just outside of Dakar. #TFInspiration
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@TheFolklore
The Folklore
2 years
Lukhanyo Mdingi's SS23 collection 'Burkina" at @FHCM #ParisFashionWeek Men's showcased unique handcrafted fabrics, serving as a "personal love letter" to the artisans and craftspeople behind the label.
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@TheFolklore
The Folklore
4 years
Each product from sustainable, Lagos-based brand Shekudo is made to order by skilled artisans. Shop the Zainab Sandal and more by Shekudo online now:
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@TheFolklore
The Folklore
3 years
This week on the Folklore we spoke to the multidisciplinary artist, Wavy the Creator about her new EP, P.S. Thank You For Waiting, where the name Wavy came from and forging her own unique path in the music industry. Read the full interview on #TheFolklore
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@TheFolklore
The Folklore
6 years
Fashion isn't about the clothes you wear, its about how you wear your clothes. Read an article by @BoF that details how fashion can empower girls. Click below to read.
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@TheFolklore
The Folklore
3 years
Contemporary ready-to-wear brand CLAN @clanrtw was founded by three Nigerian sisters with serious fashion pedigree: Teni, Aba, and Tiwa Sagoe learned the trade of the fashion industry from their mother Deola Sagoe, of the highly coveted Nigerian brand Deola @DeolaSagoe
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@TheFolklore
The Folklore
5 years
The Folklore team is extremely saddened by the passing of talented South African designer @nicholascoutts . Nicholas was a beautiful person inside and out, and was a cherished member of #TheFolklore family. Wishing his family and loved ones all the best. #NicholasCoutts
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@TheFolklore
The Folklore
3 years
We are pleased to be recognized by EcoCult @ecocultcom as one of the most sustainable and ethical luxury fashion marketplaces. Read more about our mission here:
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@TheFolklore
The Folklore
4 years
The Arched Earrings by UK-based jewelry brand Chalk Jewellery adds an updated look to a classic vintage style. The handcrafted 18ct gold-plated oval hoops feature a rigid carved design. Shop the Arched Earrings and more from Chalk Jewellery online now:
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@TheFolklore
The Folklore
3 years
Find out why The Folklore is one of the black-owned online boutiques to support now and forever according to @WhoWhatWear
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@TheFolklore
The Folklore
6 years
Happy birthday to the style icon, the one and only Queen B, Lil Kim ❤️
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@TheFolklore
The Folklore
6 years
#TFInspiration : Our latest blog post highlights 8 Nigerian Fashion Influencers You Need to Know. Featuring @falanamusic , @___LoveFola , @AfricanJawn , @ChiziDuru and more.
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@TheFolklore
The Folklore
5 years
Bling Bling: Model #AshleyGraham wears legendary designer #DapperDan x #Gucci to the 2019 #MetGala .
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@TheFolklore
The Folklore
4 years
We have the best Digital Producer in the world 💫
@ravencherisse
ravencherisse
4 years
"Africa is Now" an editorial created to launch the new collaboration between @TheFolklore & @farfetch Producer / Creative Director - me! @ravencherisse Producer: Demola Mako Photographer: Stephen Tayo Stylist: Pat Ada Eze Hair/Makeup: Ozome Ezekiel Models: Fowler Models
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@TheFolklore
The Folklore
4 years
Open an account at a Black-owned bank. Here are the top 5 largest banks: 1. @oneunited 2. @CTBank 3. Liberty Bank 4. @BankIndustrial 5. The Harbor Bank
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@TheFolklore
The Folklore
3 years
New York jewelry brand @THIRDCROWN is a manifestation of design partners and married couple Kofi and Kristin Essel’s passion for design. Add the perfect accessory to your everyday wardrobe with bold accents from the brand.
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@TheFolklore
The Folklore
3 years
This week on The Folklore, we spoke to designer Miminat Shodeinde of Miminat Designs about creating furniture that doubles as art, how she pushes the boundaries of her imagination and why her work is never really finished. Read the interview here:
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@TheFolklore
The Folklore
5 years
@SkylarMarshai is rocking the Muna Bikini from brand @AndreaIyamah on her recent trip to Morocco. #AndreaIyamah is popular for its eccentric and unique take on swimwear. Shop the Muna Bikini and more styles from #AndreaIyamah online now at #TheFolklore :
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@TheFolklore
The Folklore
2 years
This year’s recently concluded @safashionweek was as colorful as ever, presenting collections from a new cohort of African designers to watch. Each look shown tells its own story, from layered prints and gender-neutral silhouettes. #SAFW
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@TheFolklore
The Folklore
6 years
#TFInspiration : @kwena_Baloyi graces our list of 10 South African fashion influencers you need to know. See who else made the list at
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@TheFolklore
The Folklore
5 years
Both Folasade Adeoso's ( @___lovefola ) culinary pursuits and artistry draw from her textured interpretation of what it means to be #WestAfrican and her observations about the global African diaspora. "No personas, just Folasade." Read more about her on #TheFolklore site now.
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@TheFolklore
The Folklore
2 years
Inspired by street wear and art, Atlanta-based accessories brand Wisdom Fashion House ( @wisdomatl ) founded by illustrator and graphic designer Latif Rashad in 2010. Rashad’s designs are bold, functional and unconventional. Tap the link to shop wholesale:
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@TheFolklore
The Folklore
4 years
New Fall tings 💫
@sarafowl
Sara Fowler
4 years
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@TheFolklore
The Folklore
3 years
Creative director Thobeka Maduna Mbane and photographer Basetsana Maluleka take the women from the 1956 South African Women's March as muses in these portraits, celebrating their strength and resilience with the best of South African fashion and design.
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@TheFolklore
The Folklore
3 years
Wishing you and your loved ones a joyous festive season, from all of us at The Folklore! Photo: Soirée en famille by Malick Sidibé, 1972
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@TheFolklore
The Folklore
5 years
South African stylist @MilitantZizi preparing for tomorrow’s Spring 2020 editorial shoot in Cape Town. Can you guess the theme?
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@TheFolklore
The Folklore
5 years
The Folklore customer Minne giving off major spring time and old school vibes in her newly purchased @lozamaleombho Morounou Pants. We love seeing our customers out and about so make sure tag us in your purchases for a chance to be featured. #TheFolklore #TFStyle
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@TheFolklore
The Folklore
3 years
This week on The Folklore, we asked George Tetteh, designer and founder of Ghanaian brand @AttoTetteh , to share some of his favourite places in Accra, including Fort William, Blue Diamond Beach Resort and Bôndai restaurant. Read his City Guide here:
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@TheFolklore
The Folklore
6 years
“When the dreams become reality, it’s hard to keep a smile off the mug.” - #AndersonPaak . What’s your favorite track off #Ventura ?
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@TheFolklore
The Folklore
3 years
“Africa Fashion” at the V&A museum in London seeks to explore the global impact of a fashion scene that is as dynamic and varied as the continent itself. The exhibition offers a close look at the new generation of creatives working in Africa today.
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@TheFolklore
The Folklore
3 years
Our founder and CEO @AmiraRasool at South African milliner Crystal Birch's showroom trying on an array of hats and showing us just how fun and playful the pieces are. Join in on the fun by shopping #CrystalBirch on #TheFolklore .
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@TheFolklore
The Folklore
4 years
Nigerian luxury label Lisa Folawiyo is known for fusing traditional West African fabrics with modern tailoring, such as the Antique Baroque Asymmetric Dress featuring a dramatic V-neckline, vibrant hues and a geometric cut.
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@TheFolklore
The Folklore
3 years
Wondering what the Folklore team is listening to right now? Well, wonder now more. Listen to gentle and smooth tracks from our favourite artists such as @temsbaby and @wavythecreator_ Listen now on #spotify
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@TheFolklore
The Folklore
4 years
In honor of Africa Day, we are highlighting some of Africa’s most legendary musicians, authors, painters, and poets.
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@TheFolklore
The Folklore
3 years
What’s better than your favorite suit? Your favorite suit in a bold new color. The Baba and Soke Roi suit by Ivorian brand Kente Gentlemen has just landed in a purple colorway
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@TheFolklore
The Folklore
3 years
Created by specialist artisans in Dakar, Senegal, the handcrafted handbags by accessories brand Anima Iris are some of the best arm candy around.
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@TheFolklore
The Folklore
4 years
Pinterest just launched a new editorial shop to support black owned beauty and fashion businesses. They have curated hundreds of shoppable Pins from diverse and mission-driven businesses. The Folklore's products are featured! Discover them here:
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@TheFolklore
The Folklore
4 years
In November, a Tate Britain exhibition entitled 'Fly in League with the Night' is scheduled to open with a collection of 80 of Lynnette Yiadom-Boakye's works, celebrating years of enigmatic portraiture. #TFInspiration
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@TheFolklore
The Folklore
6 years
Emerge from the beauty of nature much like model @AfricanJawn in the Ere Top by #Onalaja and the Morounou Pants by @lozamaleombho With an allure too sweet to pass by, shop this entire look online at #TheFolklore with an additional 25% off of all sale items.
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@TheFolklore
The Folklore
6 years
The new classic man. A beautiful black and white shot of #AltonMason for #HungerMagazine photographed by @caoimhehahn .
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@TheFolklore
The Folklore
6 years
Shout out to @blackthought from the legendary band @theroots for shopping with us and rocking his @simonandmary Military Fez Hat on stage at the #GrammyJam2019 . Purchase this hat + more from #SimonandMary online now at #TheFolklore . Photo: @candyTman
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@TheFolklore
The Folklore
5 years
Today @Forbes published a great article about #TheFolklore & its impact on Africa's luxury fashion design industry. Read the article to find out what The Folklore's Founder and CEO @AmiraRasool has to say about the future of the company and African design.
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@TheFolklore
The Folklore
2 years
“The simple things are always beautiful. I am excited to see more designers of color take on minimalism” says designer @obengcasper . This week on The Edit, meet the diverse designers leading the way for a new generation of minimalist fashion. Read more:
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@TheFolklore
The Folklore
5 years
Adebayo Oke-lawal ( @TheOrangeNerd ) who founded The Folklore's brand @OrangeCultureCo talks about toxic masculinity in Nigerian culture and how his brand fights against it.
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@TheFolklore
The Folklore
4 years
Want to support black businesses in every industry? Forbes recently published an article featuring The Folklore and 74 other wonderful black-owned businesses.
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@TheFolklore
The Folklore
3 years
South African apparel brand GOOD GOOD GOOD creates functional, everyday pieces for people of all sizes and genders with a focus on ethical practices and sustainability.
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@TheFolklore
The Folklore
4 years
The Thread is going down again this Sunday, May 24 and we're hype to join @TstmkrsAfrica as a partner. Join us for the dopest virtual black state of the union with fam from Africa and across the diaspora. #WeAreTheThread Come through
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@TheFolklore
The Folklore
4 years
Behind the scene of our latest Autumn/Winter 2020 shoot. New styles dropping this month. Follow us on Instagram for more BTS.
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@TheFolklore
The Folklore
6 years
Rihanna please teach us how to serve. @Allure_magazine
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@TheFolklore
The Folklore
4 years
For episode 8 of the 'Our Folklore' podcast, listen to mixed media artist Dennis Osadebe speak about Afrofuturism, Neo African philosophies, and the integration of tech in his work. Read excerpts from interview in our website's editorial section:
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@TheFolklore
The Folklore
4 years
The Kweku Pleated Shirt by Nigerian menswear brand @OrangeCultureCo is a unique wardrobe staple piece. Shop now:
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