The Decision Expedition @TDE2022 Twitter profile

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The Decision Expedition

@TDE2022

1 year

Join The Decision Expedition…a journey to understand how your customers really make decisions! #TDE #education #businessgrowth

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The Decision Expedition

@TDE2022

2 years

Thanks to @jenlancaster for the below interview and help developing the book! #smallbusinessmarketing #book

A Journey to the Decision Expedition with Simon Hawk | Indie Author Blog

Simon Hawk (author) explains how his book "The Decision Expedition" is well-placed to get attention, in our author interview.

jenniferlancaster.com.au

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The Decision Expedition

@TDE2022

2 years

Did you know there are two approaches to marketing and you need to do both: 1. Understand your audience is different and you need to niche and be targeted 2. Understand that actually everyone has a brain that is the same. Understand the key rules of the brain and go from there

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The Decision Expedition

@TDE2022

2 years

The first rule of Fight Club is don't talk about Fight Club. And the second rule actually! Despite this Unreal Marketing Podcast dives into the world of non conscious marketing to help Fight Club find new members! Check out this weeks epidsode! #UMP

Flight Club: The Math-ma-tit-ics Of The Subconscious

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of Fight Club.In this episode, we will discuss how to grow small businesses or a club...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

Join the Unreal Marketing Podcast and understand how colour psychology could help the Death Star rebrand itself successfully... #Thedecisionexpedition #romulusdynamics #smallbusinessmarketing

Death Star: Colour Psychology

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of Star Wars. In this episode, we will discuss the concept of colour psychology.You will...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

Now live at the brand new online course from The Decision Expedition! 28 modules and 6 lessons on how to "Neuroscience your marketing". The number 1 course for any small business owner.... #thedecisionexpedition

Online Business Courses for Entrepreneurs: Nerds of Business

Nerds of Business is an e-Learning platform for entrepreneurs & SME's. Our online business courses teach the skills & strategies you need to be #1.

nerdsofbusiness.com

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The Decision Expedition

@TDE2022

2 years

How does Tommy Shelby get all the intel on his enemies - through a side hustle cleaning business which we are helping him to manage apparently...find out more with the Unreal Marketing Podcast #smallbusinessmarketing #unrealmarketing #neuroscience

Peaky Blinders: Client retention

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the TV show, Peaky Blinders. In this episode we are on the road discussing Reward Modeling and...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

Ever wondered how Neuroscience can help your marketing...read this:

What is Neuroscience and How can it Help your Marketing and Sales? » Nerds Of Business

And to learn this, you need to travel into the worlds of different areas of study – namely neuroscience, sociology, psychology, and behavioural economics –

nerdsofbusiness.com

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The Decision Expedition

@TDE2022

2 years

This week the Unreal Marketing Podcast are helping Shrek (and small business owners like you!) to find ways to counter the loss of Brand Trust... #smallbusinessmarketing #unrealmarketingpodcast #neurosciencemarketing

This link will take you to a page that’s not on LinkedIn

lnkd.in

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The Decision Expedition

@TDE2022

2 years

Learn about the power of "Neo"velty :)

Romulus Dynamics

@RomulusDynamics

2 years

Join Simon Hawk and Damien Waugh on this week's awesome episode of Unreal Marketing - mixing movies and marketing. The setting: The Matrix. Red or Blue? @RomulusDynamics @TDE2022 #thematrix #marketing #neo #neuroscience #ux

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The Decision Expedition

@TDE2022

2 years

The Decision Expedition: The Small Business Guide to How and Why Your Customers Really Buy has reached the number 1 best seller spot on Amazon for advertising. #thedecisionexpedition #amazon #smallbusiness #advertising

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The Decision Expedition

@TDE2022

2 years

Sweeney Todd's partner Mrs Lovett is having problems shifting her very unique pies...and she needs some help to increase product demand! Cue the Unreal Marketing Podcast who are here to help! Check out this week's episode now available on Spotify...

Sweeney Todd: Escalating Product Demand

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of Sweeney Todd. In this episode, we will discuss how to increase product demand, and...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

Another episode of your favourite small business marketing podcast is out! :) And this week we advise Jack Sparrow on how to use pricing psychology to sell more rum.... #piratesofthecaribbean #pricingpsychology #rum #smallbusinessmarketing

This link will take you to a page that’s not on LinkedIn

lnkd.in

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The Decision Expedition

@TDE2022

2 years

The Unreal Marketing Podcast - solving unreal marketing problems with REAL marketing solutions...

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The Decision Expedition

@TDE2022

2 years

Listen to how the Unreal Marketing team would help James Bond start his own agency.... Learn small business tips on building and trust and authority... #unrealmarketing #thedecisionexpedition #romulusdynamics #smallbusinessmarketing

James Bond: Building Trust and Authority

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of James Bond. In this episode, we will discuss tips on how to build trust and authori...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

Check out the "The Decision Expedition: The Small Business Guide to how and why your customers really buy" live on Amazon and number 1 in their Hot New Releases section. Took 2 years to write and amazing to see if actually there in real life #book #smallbusiness #TDE

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The Decision Expedition

@TDE2022

2 years

Thanks @nerds_business for the interview on your amazing podcast! #nerdsofbusiness #neuroscienceyourmarketing #onlinecourse #podcast

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The Decision Expedition

@TDE2022

2 years

Season 1 of Unreal Marketing is done and dusted. Season 2 will bring more laughs (for me!), as we tune the format, plan for guests, and keep hacking marketing with branding tips and neuroscience. #podcast #unrealmarketing #marketing #branding #neuroscience

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The Decision Expedition

@TDE2022

2 years

Introducing the Unreal marketing podcast: solving unreal marketing problems with real marketing solutions The #1 podcast for small business owners who need help with their marketing This week we help the Godfather to close some deals... #neuroscience

The Godfather: Anchoring the customer experience.

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of the Godfather. In this episode, we will discuss the concept of anchoring and how you...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

This week the Unreal Marketing Podcast discusses how framing can help the Tourism Board at Mordor to increase revenue..... #ringsofpower #LordOfTheRings #unrealmarketing #smallbusinessmarketing @RomulusDynamics @elijahwood @BillyBoydActor @IanMcKellen

Mordor: Framing and Middle-Earth Positioning

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of Lord Of The Rings. In this episode, we will discuss the concept of framing, and how...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

How can Gunther get more customers at Central Perk? Find out with the Unreal Marketing podcast... #tipsforsmallbusinessmarketers #neuroscience #thedecisionexpedition #romulusdynamics

Central Perk: Reward Modelling..."How you doin'?"

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the TV show, Friends. In this episode, we will discuss Reward Modeling and driving foot traffic,...

open.spotify.com

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The Decision Expedition

@TDE2022

2 years

In episode 2 of the Unreal Marketing Podcast we are advising Sherlock Holmes on how to increase revenues... #unrealmarketingpodcast #Sherlockholmes #smallbusinessmarketing

Sherlock Holmes: Niching and Relationship Building

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of Sherlock Holmes. In this episode, we will discuss the concept of niching your...

open.spotify.com

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The Decision Expedition

@TDE2022

5 months

Priming: This is about accessing your customer’s non-conscious to try and influence how they make their purchasing decisions through the use of external stimuli. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

5 months

Create obvious visual cues that will remind and inspire your customer to perform the relevant habits (i.e., buy something from you). #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

The non-conscious helps us multi task. Obviously we humans can’t just be doing one thing at a time. We have loads of things we need be managing all at once. Just ask your mum! #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

2 months

5. Sociology: Understand that marketing is not carried out in a vacuum. We are all part of society and your specific societal situation has a fundamental impact on your behaviour and what influences you.

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The Decision Expedition

@TDE2022

3 months

The associations you build in your brain might not all be the same for everyone, and some people might disagree with your particular ones, but all these learnings and misconceptions and biases are fundamental to who we are. Your customer has their own #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

2 months

Revolutionize Your Marketing! Tap into Neuroscience Insights for Unbeatable Results. Elevate Your Strategy Now! #MarketingStrategy #Neuroscience #BusinessGrowth #SalesBoost #DigitalMarketing #InnovativeThinking #MarketingTips #DataDriven #MarketingImpact #EffectiveStrategy

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The Decision Expedition

@TDE2022

4 months

Do you wonder if there is any way to put some real science behind your marketing so that you can at least make informed decisions? #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

The Decision Expedition is about giving you the tools and know-how to allow you to create an effective, engaging marketing strategy that will build your business, deliver a real ROI and engage your customers with methods that actually work. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

🌟 Explore the future of marketing with our latest blog! Learn how data science is reshaping customer insights, optimizing campaigns, and driving business growth. Dive in now! #DataScience #MarketingStrategy #BusinessGrowth

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The Decision Expedition

@TDE2022

5 months

Our brain will regard things as familiar if there is implicit pattern recognition and typicality which we have become used to over time. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

Endorphins make us feel happier, more creative and more relaxed. Exercise and laughter are the best way to drive this. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

Too much choice can lead to decision avoidance. So you need to consider carefully how many different options you want to give to your potential customer. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

Deep dive into the mind of your customer to answer the questions: How do they actually make purchase decisions? And how can I design my business to appeal to them in the right way? What are the real rules of marketing? #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

2 months

Do you know the techniques for presenting your products to your customer that will best influence the choices your customers make, including using pricing psychology, behavioural economics and more. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

Allow credit card purchases. Credit cards are successful because they decrease the pain of paying. People know they can worry about paying off their credit card some other time! The pain is delayed. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

5 months

Your name, to you, is the sweetest and most important word in the world. It is simply the most familiar word and the one we respond best to. Use it where you can. Think about how Starbucks write it on your coffee cups, for example. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

When you release a new product, increase the price of your old product as it enhances the perceived value of the new one. This links to the first point about perception. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

1 year

Business owners should ensure that they create the right environment to drive their most desired customer decision making. But how can you best do this? 4 concepts you should master…. A thread. #thedecisionexpedition

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The Decision Expedition

@TDE2022

4 months

90% of decisions are made non-consciously. Traditional marketing techniques are focused on targeting our conscious decision-making, but the majority of your customers’ decisions are not made on this level. So, what should you do about that? #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

1 year

Hope you found these useful. Building the right physical environment around your customers purchase decisions is a fundamental area all business owners should master! Join The Decision Expedition and understand how your customers really make decisions! #thedecisionexpedition

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The Decision Expedition

@TDE2022

5 months

Colour psychology: Brown can mean outdoors, friendly, organic, natural and rugged. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

Sometimes you want to be marketing to your customer at a totally non-conscious level, marketing to the non-conscious, intuitive customer. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

Create bundles so the customer can’t attribute price to a specific thing. This helps people accept the price more easily. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

Remove the currency symbol from your list of prices. This makes it easier for the customer to associate the number with an amount they will soon have to pay. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

5 months

Colour psychology: Green relates to money as well as balance, health, sustainability and knowledge. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

When you understand the workings of your customer’s mind, you have the power and the knowledge to create effective strategies to appeal to it, whether or not you have a giant budget! Knowledge is definitely power. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

Are you wasting what little marketing budget you have on things that are not showing any obvious return? #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

The word ‘discount’ has negative connotations, but giving a reason for the discount (such as supplier cost) can minimize this effect by justifying it while reinforcing its temporary nature. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

2 months

Marketing is often about segmenting the world down to specific target audience characteristics and then finding them through a media channel. But this largely came down to a financial decision; What to do when you find them is a scientific decision. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

8 months

Unleash the potential of neuroscience in your marketing strategy! Learn from a former marketer at Marriott, Etihad, and Hugo Boss. Elevate your sales game now with the #1 'Buyer Psychology' system. Join the course today: #NeuroMarketing #SalesBoost

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The Decision Expedition

@TDE2022

6 months

Use a concept called partitioned pricing. This is where you separate shipping and handling costs, anchoring people on that lower price. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

2 months

Unlock the secrets of crafting sales copy that captivates and converts! Learn how to turn your audience's dreams into reality with proven techniques. Start now and elevate your marketing game! #MarketingMagic #DreamSelling #EffectiveMarketing #ContentMarketing

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The Decision Expedition

@TDE2022

8 months

The Decision Expedition will give you a framework to use for any marketing activity that you do from now on. Whether you are building your website, writing an email or buying an ad spot on prime-time TV, the tools from The Decision Expedition will always, always, always be

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The Decision Expedition

@TDE2022

1 year

Traditional marketing is “persuasion marketing”. This is where you make a rational argument to your potential customer about why they should buy from you. You are trying to persuade them. But a human brain’s natural reaction to someone trying to persuade them is to create

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The Decision Expedition

@TDE2022

3 months

Associative memory is defined as the ability to learn and remember the relationship between separate items. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

Do you know how to use your physical environment by creating a plan to engage your customer’s body, senses and hormones. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

3 months

The quality of your product is important, but the quality of your product is not the same as the customer perception of your product. People can have a poor perception of you even if your product is great. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

1 year

Your gut feel is a real thing. It is emotional memory based on previous experience which we have evolved as a way to negotiate complex social interactions. How does your customer’s gut feel about you??

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The Decision Expedition

@TDE2022

7 months

Decoy items is a concept that helps you to guide people to choose the thing you want them to. Even if you only have one item that you are trying to sell, you should be offering more than one - one that is too expensive, another one that is too small and then your actual item.

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The Decision Expedition

@TDE2022

2 months

Be the best: In a world where people don’t usually give too much thought to their favourite companies, there is often only one brand that people bother to remember. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

Call ahead of a meeting or a visit and ask them to commit to something in advance. As a general rule you want to encourage your customer to make a public commitment because it is then more difficult for them to back out. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

1 year

The Unreal Marketing Podcast mixes movies and marketing to give business owners real marketing and sales advice. From solving Dracula’s problems with negative perception to helping the Death Star use colour psycology we address interesting marketing concepts but all the while

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The Decision Expedition

@TDE2022

1 year

People do things if they are incentivised to do so. They probably don’t if they are not!! That is the power of reward modelling. Join us on the Unreal Marketing Podcast where we take a unique look at how this could work through the world of hit sitcom “Friends”…

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The Decision Expedition

@TDE2022

1 year

Processing fluency is about making sure your physical environment is in tune with your customers; ensure you don’t put any non-conscious roadblocks between them and a sale #Thedecisionexpedition

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The Decision Expedition

@TDE2022

1 year

The brain makes up 3% of our body mass but uses around 20% of our calories. This is why we all have something called the “lazy conscious”, where we automatically delegate most of our decisions to the non conscious to preserve energy. #TDE #decisions

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The Decision Expedition

@TDE2022

1 year

Marketing is all about influencing and persuading your customer. That all boils down to one simply thing - the brain and how it makes decision. #TDE

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The Decision Expedition

@TDE2022

6 months

People will largely go where you lead them. They will follow the easiest path, the most obvious customer journey. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

2 months

Unlock the secrets of success with "The Godfather: Anchoring the customer experience." Discover how to revolutionize your sales strategy and close more deals. Don’t miss out on these invaluable insights! #SalesSuccess #MarketingStrategy #CustomerExperience #TheGodfather

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The Decision Expedition

@TDE2022

8 months

Goals have a very #powerful pull on the #humanbrain . Once we have a goal, it stays there until completed, and if we don’t do it, this can affect our mood. That is to say, if we don’t complete the goal, it can make us feel bad. Alternatively, if we do complete it, we feel good –

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The Decision Expedition

@TDE2022

1 year

Did you know that writing your price in smaller numbers gives the impression that the price is smaller? #pricingpsychology

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The Decision Expedition

@TDE2022

5 months

Framing refers to the concept that choices depend on how the options are presented. Does the supermarket say that the yoghurt is ‘75% fat free’ or ‘25% full of fat’? #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

3 months

Perception is really about the concept of associative memory and how it is made up of two main parts – associations and memory. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

Would you like to know the marketing secrets of the big businesses who have spent millions of dollars over decades on marketing research? #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

4 months

Ready to boost your sales using neuroscience techniques? Learn how to influence customer behavior and drive revenue growth with our exclusive course! Limited time offer, don't miss out! #BoostSales #NeuroscienceYourMarketing #BusinessGrowth #LimitedTimeOffer #SalesBoost

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The Decision Expedition

@TDE2022

2 years

Dracula wants people to love him. Hundreds of years of killing people makes that difficult but join the Unreal Marketing Podcast as we attempt to help him rebrand! #smallbusinessmarketing #unrealmarketingpodcast

Dracula: Adjusting Negative Perception

Listen to this episode from Unreal Marketing Podcast on Spotify. This week’s episode takes place in the world of Dracula. In this episode, we will discuss how to adjust perception, and how Dracula...

open.spotify.com

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The Decision Expedition

@TDE2022

5 months

People give more value to something they own. So, can you frame your product as already owned by the customer? For example, ‘we have already reserved your seat’. The fact that they might feel they own it already will make them keen not to now lose it. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

1 year

AI is here and growing and has a lot to offer to business owners and marketers. The question is how should businesses be using this new AI technology. Join the unreal marketing team and hear what we think… #unrealmarketingpodcast

The Terminator & a better way to use AI for your business

Listen to this episode from Unreal Marketing Podcast on Spotify. Step into the futuristic world of The Terminator as we embark on a groundbreaking mission. Join us as we take on a challenge from...

open.spotify.com

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The Decision Expedition

@TDE2022

1 year

Perception is your brain’s reality… #thedecisionexpedition

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The Decision Expedition

@TDE2022

1 year

Do you want to earn $400billion in the next ten seconds? A thread…

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The Decision Expedition

@TDE2022

4 months

Do you know how to use your physical environment by creating a plan to engage your customer’s body, senses and hormones. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

3 months

Sometimes you want to be marketing to your customer at a totally non-conscious level, marketing to the non-conscious, intuitive customer. #JoinTheDecisionExpedition

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2

The Decision Expedition

@TDE2022

6 months

Your name, to you, is the sweetest and most important word in the world. It is simply the most familiar word and the one we respond best to. Use it where you can. Think about how Starbucks write it on your coffee cups, for example. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

7 months

Do you know what the consequence of heuristics are? Basically, it means that your choice or preference is based on some quite general information collected from quite a broad range of learning experiences across millions of years. In real life, however, you actually need to make

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The Decision Expedition

@TDE2022

2 months

Using the Decision Expedition to make the best decisions for you and your business: Tip 4 - Identify the opportunity cost. A thread: The opportunity cost of any activity is the value of the best alternative thing you could have done instead that would give you more pleasure.

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The Decision Expedition

@TDE2022

2 months

Positive feedback is actually a good reward sometimes, and this can be a very powerful tool. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

1 year

4. Priming: This is about accessing your customer’s non-conscious to try and influence how they make their purchasing decisions through the use of external stimuli. For example, listing how you have had 10,000 redemptions next to your product price of $546 makes your price

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The Decision Expedition

@TDE2022

6 months

Smell is the sense that is most likely to be remembered and is the one that most directly drives emotions. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

The price is perceived to be smaller if it is displayed smaller. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

6 months

Amusement parks with names that include strange letters like z are considered more exciting. Stocks with boring names are considered safer. We make these assumptions without even thinking. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

5 months

Send offers at the start of the month because we have more hope at this point. #JoinTheDecisionExpedition

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The Decision Expedition

@TDE2022

1 year

What this means is that all of us have evolved in a way that means we are wired to avoid making hard decisions as much as we can…

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