Ready for a Tone of Voice Analysis of
@thejustinwelsh
's newsletter?
Sweet. Let's hotwire the 'ol TLG "Voice-O-Meter 3001" and pop it inside.
Just gently press the red button twice for an overview of his written personality & style.
🔴
Please use gloves, it's still hot...
The
Master cold email in one week!
You need a better outreach plan to win clients
And here it is ⬇️
Get your FREE Copy of "Inbox Champion"
(50 page e-book)
The most comprehensive how-to guide on earth
25yrs experience squished inside
LIKE & COMMENT "people" & I'll DM it...
Many solopreneurs will likely fail
Their work is epic yet they don't know how to connect with potential clients
Do you have an outreach plan?
Polish up your Cold DM structure via this FREE Reply Accelerator guide
LIKE & COMMENT - “cold” & I’ll DM it
Must be following👇🏻
Stop it
No more missing out on winning new clients
Here's what an effective cold email must contain
Let's unpack the PEOPLE outreach framework together ⬇️
Been invited to formally present your product to a potential client?
You won't win them over without an exceptional plan of attack for the meeting
Get Your FREE Copy of 'Pitch Genius' Now
(25 page e-book)
LIKE & COMMENT “genius” below & I’ll DM it
MUST Be Following👇
3 months since tweet
#1
> 400 followers
> Published 2 e-books
> Published a course
> Podcast invites x 2
> Refined Brand & POV
> 150 Newsletter subscribers
> Copy clients
> Made friends with incredible people
> The most insightful conversations I’ve had ages
Thank you🗯
Yep.
Call me slow.
But from 6 months & 8K tweets (posts & replies)
I can assure you a follower count ain’t no guide for whether people know their stuff
See it everyday.
Sometimes twice.
Convinced those with original insights & experiences will survive & prosper here…
🤞🏻
A single tweet sent me to Argentina
Yep.
Buenos Aires.
Then seven more countries.
Expenses paid.
Wtf? Scheduling on buffer app one minute & boarding a big bird the next.
This ain't a tweet about how I got hired to coach one of the most talented athletes on the planet.
But
Have we met?
I’m Stu.
5 things you may not know about me:
▪️I’m 50 next year
▪️Married with 3 kids
▪️Cook 4-5 BBQ’s p/wk
▪️Once a pro sports coach
▪️Live on a large island (Aus)
*nearly forgot the Ragdoll ;)
There's no need to apologize for sending a cold email
Basically.
Don't do this:
⬇️
"Hey Justin, sorry to bother you.”
"Morning Sue, I know you're busy"
Starting from a place of weakness DOES NOT instill confidence in our readers
(and doesn't win you clients!)
The eldest graduated from college today.
And signed with her first stage & screen agent a few weeks ago.
Already making moves with several opportunities.
You can have your one-off $50K course sales result parties…
For I celebrate different.
These are the days that fill my
After sending a gazillion 1:1 cold emails in the last 20yrs
There's 6 'reply accelerators' that have made the biggest impact to my sales results
To save you learning the hard way (ouch)
Try this simple battle guide to help your craft your next campaign🧵
Guys what do you make of people who:
1. Follow you
2. You follow them
3. They only respond to YOUR comments
4. And DON’T comment on your tweets….
Assume they’re not all that keen eh?
(This is very common for me)
*and tiring
??
G'day I’m Stu.
You might not know...
Recently turned 49 & still playing American Football
(*not in a senior age comp lol)
What’s one thing that might surprise me about you?
Scored me very own debut set of reading goggles today.
Weird feeling not repping someone else’s for the fun of it…
Oh well.
Tell me, do I look any smarter?
*god I hope so…lol.
Hey if you can go monk mode for not having anyone depend on you
Hip fricken hooray
You got zero excuse for not making it happen…
Me?
Three kids, wife, rag doll & shiploads of other stuff that floats my boat
I’m in absolutely no rush
See you at the top…
There's nothing to apologize for when sending a cold email
So don't do this in your intro:
⬇️
"Hey Justin, sorry to bother you.”
"Morning Sue, I know you're busy"
Starting from a place of weakness DOES NOT instill confidence for our readers
(and doesn't pay well!)
100 not out.
Started tweeting at Xmas 2022 & it’s been a stellar (short) ride thus far
Thanks to everyone who takes the time to interact, chat, follow & is helping to make me better
Been a wonderful decision to take my client experiences from “out there” to “in here”
Why apologize in your cold email introductions?
Junk such as.....
⬇️
"Hey Justin, sorry to bother you.”
"Morning Sue, I know you're busy"
Starting in a weak position does build credibility or confidence
Conviction in your words is the only way to instill a response
Someone got up me the other day for being arrogant.
Moi?
You know, for doing the whole “follow so many less followers than you have” to make ya bio look cool.
Nope. That ain’t me.
I’m bored shitless.
Dying here.
Would luv to hang with more peeps who can help me *level up.
Cold emailing is a turbo boost for business growth
Yet most 'wanna-preneurs' get it wrong.
Their outreach is dead on arrival leaving easy money ($) on the table
Wanna win more sales?
Today?
Ok.
How to get impress the pants off prospects...
(& turn them into raving fans)🧵
Being teachable is often misinterpreted for subservient
When people have a flammable desire to learn new skills they’re incredibly open to what comes
As an experienced coach in biz & sports this is key
Elite performers put ego aside to ‘sponge’ the learning
Be flexible
Yeah I lost another 6 followers overnight.
Whoopie-doo.
The reality is I had zero when I first posted on here exactly 12 months ago.
Perspective is everything.
1>0
Thanks to every one of you fab folks for the accountability, learning, reflection, challenge, inspiration,
Heya to 50 new people who joined me this month 👋🏻
I’m a sales, marketing & pro sports coaching nerd who just loves cooking barbecues
You can expect 25+yr insights on:
> Cold Outreach
> Coaching - Learning
> Pitches - Presentations
> Effective Communication
Here to help you
Ok.
Laugh.
I’m cool with it.
Just clocked the most likes for any single tweet.
20.
Hey as long as resonates with someone, right…
What was your highest performing tweet about ?
A single tweet sent me to Argentina
Buenos Aires.
All expenses paid.
Then seven more countries.
Across the planet.
Here's how it all unfolded...(and how you can easily do it too)
<THREAD>
Who'da thunk a non-shady cold email guy could ever reach 750 followers huh?
Grateful to all the fully rad-to-the-power-of-max people who've supported & encouraged me this year
Helping others grow their business is mighty fulfilling!
Cold Email Tip...
"The Temperature Check"
Do you write like a human or a squeaky droid?
Think - *professional yet conversational* to earn more replies
Audit your words for jargon, needy questions or assumptive content.
Your vibe is everything.
(if you want to sell more)
Come on join the joyride!
It’s a live call with
@GrammarHippy
this Wed 2pm CET
Who’s he when he’s home?
Oh. Sorry.
Guy with a fancy hat & stellar sunnies
Anyways talking all things cold outreach in the CopyThinking Community
Only show if you wanna score more clients okay?
From mine to yours…
Have yourself a delicious day.
As we say down ‘ere…
Two, four, six, eight - dig in don’t wait!
🧑🎄🎄🦘
(*btw the corn hole championships went to OT, but I don’t wanna talk about that…)
Cold email is dead!
(if you've no idea how to send a good one lol)
There's no better time to be the mint ice cream...
...in an inbox full of vanilla outreach.
Are you ready to send better emails?
🗯️
Why aren't prospects replying to your outreach?
Easy.
Your writing is horrible.
Book more meetings with these proven 'reply accelerators'
◼️ Ah-Ha Fuel
◼️ Digital Eraser
◼️ Micro-Nodding
◼️ Anti-Snooze Staging
◼️ Smooth Slide Into The Meat
◼️ Un-Look-Away-Able Headlines
Never apologize for sending a cold email
"Hey Justin, sorry to bother you.”
"Morning Sue, I know you're busy."
Starting from a place of weakness DOES NOT instill confidence in prospects
(and won't win you clients!)
Do your cold email follow-ups look like this?
(I hope not)
◼️▪️◼️▪️◼️▪️◼️
“Floating this to the top of your inbox”
“Just circling back”
“I'm checking in”
"Quick bump"
Come on guys, it's lazy at best.
If earning a reply is the goal - then give them a better reason!
What the frock?
The most watched live call of 2023 in the (discerning) CopyThinking community.
Me?
Yup…
tbh I waffled and it was mega late, but so relished the enjoyment of sharing with those ridiculously rad peeps…
Massive shout for your incredible hospitality guys…
Just me?
Since September 20th:
Post reach
(avg 175)
Zero follower growth
(-3)
Greatly reduced engagement
(avg 3 likes p/post)
*incl 3 posts each taking several hours to research and were published as long form...
Sure I love the 'note to self' approach, but hardly seems
49yo, married 24yrs, 3 kids...
Worked in 5 industries over 4 decades….
Sales
Marketing
Leadership
Entrepreneurship
If someone preaches a secret to business success
Turn.
And run.
They’d be lying through their crooked teeth.
Just get back to work and focus my friend...
Looking to further tighten the pre-qualification process of my Email Strategy Call
This week…
Two no-shows & a (very) last minute cancellation.
Ain’t no body got time for dat!
And I’m not desperate to meet everyone.
Anyone else experiencing this annoyance?
🗯
King size smile on my dial.
Thanks to the special ones who share with me their love for TLG.
Such a pleasure to write the newsletter for you.
(truly!)
Sales & coaching nerds unite...
(and win more clients!)
Why haven't you joined yet?
*link in bio
We don’t do sales TO people
We conduct business WITH people
Only when a partnership mindset exists can the magic happen .
The most successful creators appear lucky
Yet they’re not.
Understanding how to truly help others is a valuable skill to learn & cherish
🗯
To craft compelling outreach ask yourself better questions...
Instead of:
◼️ Will this email book a meeting?
Ask this:
◼️ Will my prospect 100% relate to what I wrote?
Time to stop thinking like a seller - and start thinking like a client
Here's an idea.
Sell more by pitching less.
Yep.
The best salespeople focus on quality conversations...
...not transactional trickery.
Ask deeper questions & watch your world expand
(aka sell more!)
Human-Forward is THE strategy for long term success...
Your sales email follow-ups stink if they look like these:
“Just circling back”
“Just checking in”
“Just floating this to the top of your inbox”
“Just making sure you saw my email?”
Just stop it already!
Neediness ain't the vibe of success - so quit the lame bumps already.
Can’t believe there are brands out there still using “Join Our Newsletter” as their opt-in copy.
Better still…
Remember the ones who led with “news and company updates” as the premise to sign up for shi77y emails? 🤡
Just me?
Or does anyone else actually love writing their newsletter?
This recent industry explosion seems mostly geared toward 'anyone can do it' total curation.
(and that's okay!)
Some are good.
But.
I'm getting bored.
Where have all the unique insights, frameworks,
30yrs in sales taught me it's just a game of psychology.
Nothing More.
Or less.
Here's one LESSER KNOWN method to easily double your customer growth starting today...
(and enhance your brand's reputation)
<THREAD>
Taking advice from someone ‘2 steps ahead’
Isn’t as good as it seems - yet is the talk of Twitter town
Take the recent coaching explosion
Most overnight heroes ain’t equipped to competently develop the skills of others
Please…
Coaching is a privilege - don’t take the piss
Common Cold Email
Killers:
🟡Spammy Subject Line
🟡Insincerity In Intro
🟡No Relevancy (WIIFM🎧)
🟡Build No Curiosity
🟡Go For The Throat (CTA)
🟡Coercive Follow Ups
What else?
Hey dude.
Take your writing ‘rules’ & shove ‘em where the sun don’t shine…
Don’t care for your bland advice, you parrot.
Yup.
I know.
My drivel ain’t perfect.
Far from it.
You can easily see it in my tweets & newsletter.
And don’t get me started with the ‘overnight
Unsure why you’re getting crickets after sending cold emails?
A common mistake is to drop this garbage into the follow up:
> Just checking in
> Just circling back
> Just making sure you saw my email
> Just floating this to the top of your inbox
One tip.
Just stop okay?
How good are creator kids?
The youngest was commissioned to paint an electrical box as part of a beautification initiative in our city
One side complete…
Three to go!
Hey.
Don't kid yourself.
If folks aren't replying, then you're not providing a good enough reason.
Their inbox deserves better.
Make every email count to win more customers.
Discover what's costing entrepreneurs thousands each week ($) in lost deals
(and easy to fix!)
👇
Heya sub tropical homies…
I’ve heard enough about how fricken cold it is in Europe & Northern US.
Show us what endless summer looks like today in your pocket of the planet.
(Me: Gold Coast, Australia 🌴🌞🏄♂️)
👇🏻
When defining your brand's tone of voice
It'll pay to also be 100% clear on what "you're not"
For example:
> Challenging - but not aggressive
> Informative - but not patronizing
> Upbeat- but not overbearing
> Friendly - but not annoying
> Honest - but not blunt
Lots of creators iterating their offers lately
In particular the transition from
🟡 Done For You
TO
🟡 Done With You
As an experienced coach I know the hurdles of progressing from
🟡 Skilled Performer
TO
🟡 Effective Teacher
Warning: Two (completely) different skillsets
Ghostwriting on behalf of a brand?
Sure you are.
Then you'd appreciate the skill of analyzing:
"Rhythm"
(often referred to as frequency or cadence)
Via a sneaky peek at
@grammarhippy
's subscriber emails...
Okay already.
I read 'em all but only threw one into the
Massive cull of the list today.
I savored every fricken minute.
No time for parasites in for a quick fix or peeps who don't connect with my vibe.
And that's okay.
But, thanks to all those special ones who open, read & reply.
Onwards & upwards for TLG.
Who's in?
Get a life.
(if you wanna be a great writer)
Sharp observations of the world around us are a goldmine for inspiration
The stories we absorb, feed our thinking
(which feed the words)
Get your head out of 'those' books & open your eyes
Your clients don't want clones, okay?
Try this framework for effective cold emails
(that work)
Introducing…
The
>PEOPLE<
Method
Starring….
Ah-Ha Fuel
Digital Eraser
Micro-Nodding
Reply Accelerators
Anti-Snooze Staging
Smooth Transition To The Meat
Un-Look-Away-Able Headlines
Great cold outreach won’t help a:
> Bad product
> Poor quality offer
> Unprofessional attitude
Okay, you may get meetings booked
But...
The horse must be in front of the cart.
No other option.
Get those three right & you can win big in sales.
What a week
Another (mini) milestone🗯
Grateful that you vote for👇🏻
✅Human-Forward Outreach
🟡 100-350 Followers
🟡 In 5 Days
🟡 Thank You
Appreciate everyone who supports the mission to
Improve the quality of cold email & communication we send (& receive) daily!
Most cold emails fail to capture attention.
And get deleted.
Yours are no different.
Getting them opened & read isn't difficult (if you know how)...
*Bookmark This*
A Free lesson sample, adapted from Inbox Champion (cold email course)
Lesson
#1
\\ Prepare & Pattern
The goal of a cold email
Is to see if people are open to a conversation with you
That's it.
Not a sale.
It's what happens after you earn a reply that determines any sales outcomes
Too many overnight heroes on here
They be like...
🟡 Study Key Points From Books
🟡 Get A Couple Of Clients
🟡 Make A Banner
Then…
Boomshackalacka
✨I’m a coach
(lol)
What do you think are the most important traits of REAL coaches?
If the aim of cold outreach is to gauge the level of interest in a conversation
Then why do many solopreneurs go in for the kill so early?
(Whoa)
Think
Slow down to go fast
Don’t ever exceed your potential customer’s speed limit or awareness levels
(otherwise "delete")
Do your cold email follow ups look like this?
(hope not)
⬇️
“Just circling back”
“Just checking in”
“Just floating this to the top of your inbox”
“Just making sure you saw my email?”
Neediness has no place in a quality outreach campaign
Time to shift your focus?
Your market doesn’t give a toss about what’s important to you.
But they do give a frock about how you make them feel.
Tone is everything for an effective brand voice.
Not values 🤡
Say it.
Don’t spray it.
Clarity & Relevance
Two killer “Reply Accelerator” fundamentals guaranteed to win you more clients
(*if you know how to apply them)
Cold Email Tip...
"The Temperature Check"
Do you write like a human or a squeaky droid?
Think - *professional yet conversational* to earn more replies
Audit words for jargon, needy questions or assumptive content.
Your vibe is *everything.
(*if you want to sell more)
Early feedback for Inbox Champion is mind-blowing
200 people already on their path to more clients
with exceptional cold emails
> Via The PEOPLE method <
(aka the easy way)
Have you read it yet?
🗯️
Sales presentation skills are a turbo boost to business growth
Yet most have zero idea
and completely mess it up
Here's the easiest 3-Point Game Plan
to completely ace your next invite
(that no one teaches)
FREE E-Book
Follow - Like - Comment: 'TLG'
I'll DM it over to you
Which one paints a clearer picture?
❌ "I can 'optimize' the output of your podcast editing"
✅ "We've reduced client post production time by over 50%', allowing them to focus on the more important tasks"
You got me.
Leading question.
But are you still using generic benefits?
Hey.
Curious.
You got an offer?
(great.)
Know your market?
(fabulous.)
Can you make a difference?
(wonderful.)
Then why you still sitting there waiting for clients to appear?
Send that cold email already.
You got this.
News just in from Hypefury.
Seems the giveaway game changes yet again…
Auto DMs are now on the highest paid plan…
(*no thanks I already pay enough)
Does this affect you?