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sanjay jenkins Profile
sanjay jenkins

@SanjayAtPlay

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Growth @replohq | I sell stuff on the internet. | I drive fast with the top down and eat hot dogs like they’re going out of style. | Chop Wood, Carry Water

Dallas, TX
Joined July 2011
Don't wanna be here? Send us removal request.
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@SanjayAtPlay
sanjay jenkins
3 months
Want to make money selling to Shopify brands - Build a Landing Page Business? Don't know how? Here's 60+ pages showing you step by step how to build this business. Creating landing pages, selling, setting up business systems, hiring - we cover it all. Yours for free, no opt in
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@SanjayAtPlay
sanjay jenkins
11 days
There is a tree company that does an estimated $13M PER MONTH through Shopify. Trees.
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@SanjayAtPlay
sanjay jenkins
2 years
I love sales. I love closing. After every close, big or small, I play this video. Become a savage.
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@SanjayAtPlay
sanjay jenkins
9 years
@AP Wait, is this not an Onion article?
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@SanjayAtPlay
sanjay jenkins
4 years
@helena This email did not find you well, Helena
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@SanjayAtPlay
sanjay jenkins
9 years
@AP Like, it's blood right? It's not like it's special gay blood that turns people gay.
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@SanjayAtPlay
sanjay jenkins
2 years
Roughly reverse engineer an eComm business using 5 tools in 7 minutes 🛠️ Tools Used: 1. CommerceCream - used to find a random store 2. BuiltWith - Peek inside a tech stack 3. SimilarWeb - estimate web traffic/mo 4. FB Pixel Helper 5. FB Ad Library Loom walkthrough at the end!
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@SanjayAtPlay
sanjay jenkins
8 years
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@SanjayAtPlay
sanjay jenkins
2 years
I closed on a small DTC project via @microacquire today and I am blown away by the quality of effort, thought, and systems I acquired. Builders build, and am grateful for these resources. Turning this into a "good deal" story 6-12 months from now. Let's go build. 💍
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@SanjayAtPlay
sanjay jenkins
5 years
Hey New-To-eCommerce Twitter. Take a look around. Operators are sharing ways to build audiences and loyal brands. Operators are sharing ways to grow businesses and explaining the mechanics of growth intimately. Operators are showing you the way. We are all so lucky.
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@SanjayAtPlay
sanjay jenkins
5 years
Now that the ink has dried, I can proudly announce that I’ve been named Director of eCommerce of @BuffCitySoapCo . Its the DTC playbook in reverse; physical stores before strong online presence. It’s got product-market fit; the soaps ROCK. 2020 will be fun.
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@SanjayAtPlay
sanjay jenkins
9 years
@AP Gay blood, if it were real, would probably be fabulous tbh
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@SanjayAtPlay
sanjay jenkins
1 year
Not the ring, we’ve got a custom thing we’re working through But man - I feel like Superman knowing I’ve got the person I’m going to grow old with, build with, locked in and bought in and a part of the rest of life. Life is crazy. And I’m insanely blessed.
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@SanjayAtPlay
sanjay jenkins
5 years
This year I made a lot of friends because of twitter. Marco. Sergio. David. Aaron. Kristen. Dennis. Patrick. Taylor. My heroes. People I look up to and learn from. And I’ve earned a seat at the table with them. Going to keep working hard so I can keep earning that seat.
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@SanjayAtPlay
sanjay jenkins
4 years
@yungstina Hard part is you can’t actually “own” the chick fil a. A franchisee for them is more of an operator paying $10k for a $200k a year job. Those locations crank. 114 Subways is nuts. Lots of $$ in franchising, few see it.
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@SanjayAtPlay
sanjay jenkins
4 years
how it started vs how it’s going
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@SanjayAtPlay
sanjay jenkins
5 years
A thread on how I got my start. In April of 2018, I started working for an eCommerce platform startup, in sales. I directly reported to @jmbolling . At this point, I had no real sales experience, had created a failed BarkBox clone, and did email marketing for a consultancy.
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@SanjayAtPlay
sanjay jenkins
4 years
Time to get real customers in. Lights on, doors open. What a wonderful team we have that made this possible.
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@SanjayAtPlay
sanjay jenkins
8 years
@Sethrogen @YesJulz Go in, Seth, don't hold back
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@SanjayAtPlay
sanjay jenkins
2 years
In Q4, I ran a direct mail test for a brick and mortar client. First mailer, standard postcard size, $0.27 a piece. Second drop, jumbo mailer, $0.31 a piece. Same offer, free product. Second won 4:1. Tons of new customers w/both. 7-fig sales Direct mail is wild. Go big.
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@SanjayAtPlay
sanjay jenkins
4 years
DTC Twitter is family. Love you all.
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@SanjayAtPlay
sanjay jenkins
4 years
If you are starting or scaling an eCommerce business, solve your fulfillment before you scale Take to any agency operator or scaled eComm operator - I am confident they will tell you that fulfillment can crush your growth and if not managed kill your business Living it now
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@SanjayAtPlay
sanjay jenkins
11 months
ECommerce to retail pipeline CC: @ashvinmelwani @obviceo
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@SanjayAtPlay
sanjay jenkins
7 years
This is powerful stuff. Thanks for putting the ride together, @MercedesBenz . My car has physically and emotionally saved my life.
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@SanjayAtPlay
sanjay jenkins
3 months
Tomorrow is a special day for me. My new SDR team for @replohq starts. In office, 5 days a week. This is important for a few key reasons. But first, the setup. In 2018, I didn't know if I was going to stay in ecomm. My pet subscription box had scaled to $12k MRR, we sold
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@SanjayAtPlay
sanjay jenkins
4 years
I adopted a cat today. She will not be anywhere near my gecko. Her name is Mango.
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@SanjayAtPlay
sanjay jenkins
5 years
This shit is hard and emotionally taxing. I find myself more tired and more lonely than some of the darkest parts of my life. It’s weird because a lot of dope stuff is happening. Will get with feedback folks tomorrow. Appreciate and love you all ❤️🧡💜
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@SanjayAtPlay
sanjay jenkins
4 years
A few years ago I discovered @chancetherapper & Jeremih’s Merry Christmas Lil Mama album and though I am sitting in Dallas (41 but sunny!) It’s still a holiday bop tradition!!
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@SanjayAtPlay
sanjay jenkins
7 months
I miss the old DTC, straight from the FB Bans DTC Chat about the brand DTC, set up the stand DTC I hate the new DTC, the bad mood DTC The always rude DTC, spammin' in the news DTC I miss the sweet DTC, chop up the tweets DTC I gotta to say, at that time I'd like to meet DTC See
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@SanjayAtPlay
sanjay jenkins
2 years
Brick & mortar excites me more than eCommerce these days.
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@SanjayAtPlay
sanjay jenkins
1 month
Amped getting acqui-hired by Mailchimp is 1. great for amped team 2. fckn hilarious for the rest of us non-MC using bozos RIP black magic opt in rates 2024 - 2024
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@SanjayAtPlay
sanjay jenkins
1 year
My beloved Bear passed away. She left us while we were out of town. I got the phone call from the friend watching our cats. There wasn’t much to do beyond go through the day. Couldn’t get flights moved. I’ve never lost a pet before. And the grief of my sweet old lady
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@SanjayAtPlay
sanjay jenkins
4 years
i used to dream about big houses and fancy cars now i dream about better relationships with vendors and volume-based price breaks
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@SanjayAtPlay
sanjay jenkins
5 years
20 years ago, to the day, I arrived in the United States for the first time. My mom bought me a toy car and my first ever Crunch bar at O’Hare. 20 years later, I’ve voted in elections, pay taxes, start and build businesses... and I’m still eating crunch bars in airports.
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@SanjayAtPlay
sanjay jenkins
5 years
The deeper I get into #NOCODE , the more I see it as a gateway drug to coding. Building apps without code taught me the MVC framework w/out me realizing that I was learning it. Might finally be ready to learn python the hard way.
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@SanjayAtPlay
sanjay jenkins
3 years
OOH will always be cool to me. This is the second board in a series within this shopping complex. Depending on product category, I think hypertargeted OOH in towns 30-200k in pop. could transform a company in 30 days. You'd be surprised at how cheap it is. Vinyl > digital
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@SanjayAtPlay
sanjay jenkins
5 years
Okay DTC and email marketing twitter, the Daily Build today is for you. SendMeEmails 👉🏾 A community-generated swipe file for email marketers. 1/3
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@SanjayAtPlay
sanjay jenkins
7 months
My girlfriend got me the Meta Ray Bans for Christmas so get ready for an unhealthy amount of first person driving videos
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@SanjayAtPlay
sanjay jenkins
4 years
Only Fans, but Shopify and Ads Manager screenshots
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@SanjayAtPlay
sanjay jenkins
4 years
Back just to share this sweetness. So stoked about this.
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@SanjayAtPlay
sanjay jenkins
4 years
I was a jaded hater of @hello_iamelliot on the sidelines. I've tried to do what they were trying to do, I know the pain, I've lived through the pitfalls. I can never be a hater of the players, tho. Marco, Clayton, even Sergio. They were the People In The Arena. Respect, 4ever.
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@SanjayAtPlay
sanjay jenkins
4 months
My dad and I climbed 70 floors of stairs to raise money for charity. Grateful that he does this sort of thing with me even at 64.
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@SanjayAtPlay
sanjay jenkins
4 years
Hey if you pay me $100 I’ll send you a box filled with stuff it Could be worth $0, could be $1000, but I guarantee you’ll get a box
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@SanjayAtPlay
sanjay jenkins
8 months
I had a pretty massive depressive episode in October that put me in maintenance mode. Glad my team at Replo + folks in my personal life were around to keep me going. If I haven't messaged you back - you're getting your long awaited response this weekend. I'm sorry for not
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@SanjayAtPlay
sanjay jenkins
1 year
Ecommerce operators need to 1. make new ads 2. try ASC 3. test new ads 4. simplify ad structure 5. Send a welcome series 6. craft a thoughtful post-purchase 7. build a subscription program to increase LTV 8. build landing pages to increase conversion rate And still 1. Eat
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@SanjayAtPlay
sanjay jenkins
4 years
3 years ago I spent $150 on a course for starting out in eCommerce and it was a 1 hour Zoom recording of a terrible powerpoint. No tactical guidance. I want to give people who are newer in eComm a foundation beyond customer acquisition. "I'm in the trenches, relax"
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@SanjayAtPlay
sanjay jenkins
4 years
I stick around DTC Twitter to get the 2% of content that is meaningful and actionable. There is value deeeep within the circle jerk.
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@SanjayAtPlay
sanjay jenkins
5 years
. @Superhuman is a life hack.
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@SanjayAtPlay
sanjay jenkins
8 years
@gabydunn and @AllisonRaskin , y'all are on the YouTube app previews! (In case you haven't already seen it)
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@SanjayAtPlay
sanjay jenkins
10 months
The most requested feature just happens to let you build entire Shopify themes without code. If you're spending 4-5-6 figures on a new Shopify theme, whether you're on the $1 trial or on Shopify Plus Test with @replohq first. You may not need that expensive build. And if you
@replohq
Replo
10 months
🚨 BUILD PRODUCT PAGE TEMPLATES IN REPLO The most requested feature is now LIVE on Replo! You can now take the high-converting layouts that used to only work on landing pages and apply them to the products in your catalog.
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@SanjayAtPlay
sanjay jenkins
2 years
It's happened. I've joined the team @replohq . Here's the fun story of how I booked a sales call for a SaaS and turned that into joining the Replo team.
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@SanjayAtPlay
sanjay jenkins
2 years
A friend of a friend told me tonight that she never takes the rings from the company I bought on @microacquire off Even in the shower As an eCom person, no greater compliment
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@SanjayAtPlay
sanjay jenkins
3 years
DTC is intoxicating. If you develop good business fundamentals and care about long-term profitability (emphasis "long") A few good decisions and you're having a great time. I will be an operator again. Function of time. And $.
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@SanjayAtPlay
sanjay jenkins
6 months
This is a big moment for Replo and for me. I've always dreamed of working on something for the Super Bowl, and today, I get 4 at-bats. The Gopuff team brought us on to build custom shopping experiences for 4 activations and this is all I'm waiting to see when the game starts
@replohq
Replo
6 months
BIG DAY for Replo: We partnered up with Gopuff to power 4 (FOUR) Super Bowl activations with some of the biggest brands in the world! The first one to look out for - Save The Celery with Jif Peanut Butter! Their mission this year is to #SaveTheCelery from neglect during this
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@SanjayAtPlay
sanjay jenkins
4 years
DTC only is dumb.
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@SanjayAtPlay
sanjay jenkins
2 years
Few months ago, I was hanging out with my brother and his fellow high school buddies One kid asked how to get into entrepreneurship. I told him "builders build" and sent him one of @rohangilkes 's cleaning biz threads. He actually went out and did it. 15yo. Builders build.
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@SanjayAtPlay
sanjay jenkins
6 years
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@SanjayAtPlay
sanjay jenkins
5 years
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@SanjayAtPlay
sanjay jenkins
5 years
Going to a conference or some professional event and don’t want to carry business cards AND want to wow people with simple technology? Create a #nocode QR Lock Screen! Here’s how 👇🏾 PS scan this code to text me.
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@SanjayAtPlay
sanjay jenkins
4 years
25. A few years ago, I was sure I wasn’t going to make it to 21. God is good. Keep cranking.
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@SanjayAtPlay
sanjay jenkins
4 years
My cousin is getting engaged on Zoom rn. He is in the UK. His fiancée is in Australia. 100 families. 5 continents. And everyone gets at least 2 minutes to intro themselves and wish the couple well. WILD
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@SanjayAtPlay
sanjay jenkins
5 years
I don't think I can trust you if you tell me that Wordpress is easy to use.
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@SanjayAtPlay
sanjay jenkins
4 months
I've never been tagged more in a post. I'm grateful. Love helping merchants grow their businesses. Many might be able to work harder, spend more money to acquire customers, have fancier materials or cooler teams. You can't out-care me though. Grow with us @replohq .
@MattMullenax
Matt Mullenax
4 months
Does anyone work with a @replohq LP expert that they'd recommend? Have a quick turn project that I need help with.
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@SanjayAtPlay
sanjay jenkins
4 years
Me when I get served ads from old agency clients
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@SanjayAtPlay
sanjay jenkins
4 years
Today years old in realizing that Mr. Wonderful was responsible for Oregon Trail and Carmen Sandiego
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@SanjayAtPlay
sanjay jenkins
11 months
I was sad that I didn’t have the platform for the 80 year empire figured out. I was sad that I didn’t have the bank account my peers have. This weekend, I did a couple of things; 1. Accepted that I need to do inner work and likely therapy to move beyond comparison and the
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@SanjayAtPlay
sanjay jenkins
4 months
This aged badly
@SanjayAtPlay
sanjay jenkins
2 years
I love sales. I love closing. After every close, big or small, I play this video. Become a savage.
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@SanjayAtPlay
sanjay jenkins
3 years
I've bought stuff off of an ad maybe 4 times ever. Even as a media buyer. Last week, I was a bit lit on my birthday and got served ads for OreoID. I didn't know what to put on them. So here is me, on an Oreo, with text that reads "Gang Gang"
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@SanjayAtPlay
sanjay jenkins
1 year
Not entirely sure why I bought this but I'm glad I did. Very first baseball card ever. CC: @TaylorHoliday
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@SanjayAtPlay
sanjay jenkins
3 months
It's late at night and I love landing pages and funnel hacking. Because I love @MattPaulsonSD and @MarketBeatCom , i decided to dig into their biz a bit. It's high level but it's all love. Nerd out with me.
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@SanjayAtPlay
sanjay jenkins
4 years
Late night solo soap cutting. I’m not good at this. My team is incredible. They cut by hand to make thousands of bars every day.
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@SanjayAtPlay
sanjay jenkins
4 years
This weekend, I allowed myself to rest. I let go of the anxiety of not working constantly. Trusted systems and people. Buff City & I have been busy. I’m grateful to be able to work and grow during this era. I started to let the load break me down. I’m back again, finally.
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@SanjayAtPlay
sanjay jenkins
4 years
I love running our eCommerce production facility. It is fun. It’s the hardest thing I’ve ever done. The people rock. Soap!
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@SanjayAtPlay
sanjay jenkins
1 year
Going to start a monthly newsletter. That I’ll mail you. Like… via the postal service. Real, physical mail. I want to get content and format right first, so if you want a few free months as I build this thing, DM me your address. No. 1 will go out June 5 We’ll cover: 1.
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@SanjayAtPlay
sanjay jenkins
3 months
A year ago the #1 new business being set up on @replohq Was mushroom coffee/supplement brands. This year? DTC Ozempic *anecdotal, based on calls I was taking and brands I was reviewing daily
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@SanjayAtPlay
sanjay jenkins
5 years
2 things 1. On Monday, I’m dropping the most audacious project I’ve ever worked on: a new #NoCode tool/app every single day Monday-Friday. 2. I want to give you all value in life but I get scared that you think I’m a total idiot now. Hoping the reps help me get over that.
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@SanjayAtPlay
sanjay jenkins
4 years
I spend every day building a Buff City store. I love eCommerce. However, the second I qualify, I am opening up a physical store. And then a few more. And then even more after that. I've met folks with serious wealth. Built in the franchising game. I want a big piece.
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@SanjayAtPlay
sanjay jenkins
1 year
eComm isn't complex. It's just hard work. Just gotta do the work. New eComm Commandments written by @SeanEcom are fire.
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@SanjayAtPlay
sanjay jenkins
5 months
I miss having the close friends on Twitter, there is a lot of Love Is Blind discourse I want to get off my chest but I want to curate a Shopify growth expert persona here
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@SanjayAtPlay
sanjay jenkins
17 days
Austin, TX Boat Party, DTC Edition - anyone interested? CC: @_dvniel_ We're gonna eat a bunch of Create gummies, chug Brez, and talk about how our CPMs make us feel
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@SanjayAtPlay
sanjay jenkins
5 years
. @makerpad , in my opinion, is @2PMinc ’s Law of Linear Commerce at work. A quick thread to explain why. 1/ (As my bio says, this is when No Code and eComm has a baby)
@bentossell
Ben Tossell
5 years
👕 The Makerpad shop is now OPEN 🎉
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@SanjayAtPlay
sanjay jenkins
4 years
Traded the CLA in for a Model Y. Living in the future. So grateful and so lucky.
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@SanjayAtPlay
sanjay jenkins
10 months
I haven't done too many in-person DTC events but good golly, this week we... Co-hosted a dinner with the @SkioHQ team Got to meet Erin from @triplewhale and learn partnerships... @ImChaseMohseni and I had one of the greatest meeting of the growth hacker minds this side of
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@SanjayAtPlay
sanjay jenkins
2 years
I'm scared of speaking in public. Few weeks ago, I got to be the commencement speaker at my little brother's high school graduation. I pulled a page out of @b_semmar 's book and encouraged them to Be Deliberate about how the live life. I love exercising this muscle.
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@SanjayAtPlay
sanjay jenkins
2 years
ECommerce is wild. Pivoting to poetry.
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@SanjayAtPlay
sanjay jenkins
1 month
I’m not only hungry to beat our competition and help the most brands grow the most overall… but also am hungry.
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@SanjayAtPlay
sanjay jenkins
3 years
I help people that are beginning their careers in eCommerce (and those who are in the game and want my perspective) become better eCommerce business operators. Not just optimizing ROAS. Not only Shopify dashboard screenshots. Ops in totality.
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@SanjayAtPlay
sanjay jenkins
4 years
Today has been humbling. DTC is an incredible force.
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@SanjayAtPlay
sanjay jenkins
3 years
NYC next week. First time really being in the city. 13-18th. LMK if I can buy you a coffee!
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@SanjayAtPlay
sanjay jenkins
5 years
@grahammcbain @SuMastodon I think we’re at a point of market maturity where the launch fast and iterate doesn’t work as well as it used to. Across SaaS and eCommerce in 2019, the best businesses (brand strength + financial metrics) took time to aggressively refine product and experience before launch.
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@SanjayAtPlay
sanjay jenkins
1 year
Getting the entire @replohq team to read $100M Offers is the biggest win of the month
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@SanjayAtPlay
sanjay jenkins
2 months
I am envious of the @OneText demo flow. Hero of their homepage. Absolutely goated.
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@SanjayAtPlay
sanjay jenkins
4 years
Can’t stop thinking about this ad
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@SanjayAtPlay
sanjay jenkins
4 years
it's been a good ride, DTC/eComm twitter. message me somewhere else if you want to chat. got soap to sell and all that
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@SanjayAtPlay
sanjay jenkins
3 years
I miss the old Twitter The value gold twitter The useful notes twitter I hate the new twitter The bad news twitter The brags and boos twitter I miss the fun twitter Community was nuts twitter No weird linkedin-like plugs twitter That's all it was twitter we still love twitter
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@SanjayAtPlay
sanjay jenkins
5 years
You can tell when a DTC brand launched based on the fonts they use.
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@SanjayAtPlay
sanjay jenkins
5 years
Furiously chugging @bentossell ’s no code future. MakerPad is dope.
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@SanjayAtPlay
sanjay jenkins
6 months
I’ve been 1-man army-ing GTM for Replo for a while, and it’s formatted in 8 hours of sales calls followed by an inordinate number of hours doing other work - on a daily basis. I recognize this is an issue in my ability to hire and delegate. Thankfully the team is helping to
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