Diary of a CEO Profile
Diary of a CEO

@STFCCEO

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An unwritten diary of the Swindon Town CEO.

Swindon, England
Joined July 2024
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@STFCCEO
Diary of a CEO
21 days
11.09 - my lazy Sunday is ruined. Iโ€™ve been on the phone to James Watts mate who set up the fire sticks in the legends lounge, trying to get a refund on our ยฃ50 He has not responded
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@STFCCEO
Diary of a CEO
24 days
11:25 - Sueโ€™s son has failed his A-levels. I hear her consoling him on the phone. โ€œRemember, itโ€™s who you know not what you know that is important. Look at my bossโ€ I am proud to inspire the younger generation
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@STFCCEO
Diary of a CEO
21 days
18:00 - I think back to yesterday. An absolute bore kept chewing my ear off. I told him we were signing a striker and a couple of midfielders, to shut him up.
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@STFCCEO
Diary of a CEO
11 days
09:59 - finish up a morning meeting on transfer targets with Jamie Russell. Its non stop with this guy. The squad already has at least 20 players, and I believe we can only play 11 at any one time. I tell him he is being wasteful
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@STFCCEO
Diary of a CEO
19 days
13.57 - after much complaining, we are getting round to updating the shop front above the club shop. It is looking much better
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@STFCCEO
Diary of a CEO
18 days
20.22 - reflecting on another productive day, and the announcement that we may win best ran club at the Fair Game awards. Our commercial manager regularly tells me that we are ran better than most non-league sides, so this success doesnโ€™t come as a surprise
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@STFCCEO
Diary of a CEO
1 month
13:34 - James Spencer is here. Nobody knows why
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@STFCCEO
Diary of a CEO
19 days
16.24 - Iโ€™m aware of a parody song about me being posted last night The commercial manager has been on the phone all day trying to find the identity of the culprit. I thought to get it removed - he now tells me heโ€™s been trying to book them for next summers concerts
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@STFCCEO
Diary of a CEO
26 days
19:54 - I donโ€™t really have much to do on matcbdays, so I pitch in and have a go operating the camera
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@STFCCEO
Diary of a CEO
10 days
15:39 - an enjoyable afternoon with clem. Iโ€™m introduced to one woman who turns out to be the disability liaison manager. She has done some fantastic things, but I worry itโ€™s because sheโ€™s not busy enough in her day job (whatever that is). I vow to give her more to do
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@STFCCEO
Diary of a CEO
1 month
08:47 - on my drive into the Eady, I put on the price of football podcast. It goes mostly over my head
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@STFCCEO
Diary of a CEO
1 month
09:37 - the office has talksport on. Charlie Austin is complaining about lower league club owners. I wonder who he means
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@STFCCEO
Diary of a CEO
1 month
09:43 - Iโ€™ve been at the Eady for nearly an hour, and havenโ€™t seen anybody yet. It is Friday, I say to myself, and presume people are working from home
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@STFCCEO
Diary of a CEO
1 month
11:37 - weโ€™ve been getting a lot of stick for the ambulance thing. I ask Sue to put out a statement saying we are renaming the county ground after Nigel Eady. People lap that up
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@STFCCEO
Diary of a CEO
29 days
19:17 - Iโ€™m getting that itch again
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@STFCCEO
Diary of a CEO
27 days
14:23 - itโ€™s a quiet Monday, so I have a stab at creating the matchday poster
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@STFCCEO
Diary of a CEO
11 days
07:33 - the sun has an extra twinkle this morning. The birds are more melodic. Heโ€™s back, Clem is back. For a moment I feel peace
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@STFCCEO
Diary of a CEO
1 month
08:42 - I arrive at the Eady to find someone has put my Screwfix catalogue in Jelly. I canโ€™t prove it, but I know it was James Watts
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@STFCCEO
Diary of a CEO
1 month
15:38 - we wrap up our pre match brief ahead of our final home friendly. I tell the guys to pay close attention to the opposition tomorrow. With hard work and perseverance (and some luck) we might one day be as great as Wycombe Wanderers
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@STFCCEO
Diary of a CEO
1 month
10:46 - why the fuck did no one tell me we had a game today. Itโ€™s a Friday, how was I supposed to guess that I get in the van and head north
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@STFCCEO
Diary of a CEO
1 month
16:04 - Clem comes to say goodbye. He doesnโ€™t acknowledge my wet clothes. I have accidentally left my notebook open on the earlier doodles. I hurry to close it. Clem doesnโ€™t say anything, but I know he saw. On his way out I see him and James Watts shoot finger guns at each other
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@STFCCEO
Diary of a CEO
1 month
10.27 - I mill around the corridors of the Eady, looking for something to do. James Watts and Sue are talking by the water cooler. They ask if Iโ€™m having a โ€˜Brat Summerโ€™ Iโ€™m too embarrassed to admit I donโ€™t know what that means. I say yes. They walk off giggling
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@STFCCEO
Diary of a CEO
1 month
14:03 - Sue asks me if we have sorted the invoicing yet for the ambulance and Police service. I say no. I ask if we could ask fans who watch casualty to be volunteer first aiders. She says she will see.
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@STFCCEO
Diary of a CEO
1 month
07:07 - TGIF
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@STFCCEO
Diary of a CEO
2 months
14:01 - an angry man from Wiltshire police is on the phone. Heโ€™s saying an invoice is overdue. I tell him we have not received such invoice After hanging up, I find it buried beneath travel brochures for Karachi and south east Pakistan I pretend I have not seen it
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@STFCCEO
Diary of a CEO
1 month
17:45 - I make it home. A quick shower and dinner (pot noodle on toast) before settling down to my favourite bit of telly - the one show. Jermaine Jenas is a modern polymath
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@STFCCEO
Diary of a CEO
1 month
09:06 - I arrive at the county ground. James Watts gives me a noogie. My Hair Gel was wasted
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@STFCCEO
Diary of a CEO
1 month
21:19 - I check for any Instagram updates from Sue. nothing. Maybe tomorrow. I see James Watts has posted a selfie pretending a traffic cone is his penis. I close my phone, and head to bed
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@STFCCEO
Diary of a CEO
1 month
10.10 - Iโ€™m called into an urgent meeting on the fanzone development, which has been receiving criticism online Being honest, Iโ€™d thought Iโ€™d been approving ย a community garden (which the โ€˜fans ownโ€™), but hide my confusion well.
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@STFCCEO
Diary of a CEO
1 month
16:59 - home time. I successfully navigate the magic roundabout, and do a little fist bump in celebration
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@STFCCEO
Diary of a CEO
1 month
11:24 - HEโ€™S HERE!! Clem comes in through the double doors. Heโ€™s so cool and stylish. He high fives James Watts, I feel a pang of anger. He puts his hand on my shoulder and the anger subsides. Everything is going to be ok.
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@STFCCEO
Diary of a CEO
1 month
12:23 - I have nearly cleared my inbox. Time for lunch. A Tesco meal deal - Ham Sandwich, Carrots and a bottle of water.
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@STFCCEO
Diary of a CEO
1 month
08:13 - I get particularly invested in a talksport advert for Screwfix. I miss my exit and end up in Chippenham
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