SERP Alert @SERPalerts Twitter profile

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SERP Alert

@SERPalerts

1 year

Google's "helpful content" algo, ladies and gentlemen

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SERP Alert

@SERPalerts

11 months

So... I just noticed Google published 30,000+ pages in August for flight paths specifically for SEO. Will have a big impact on aggregator sites like Kayak, Skyscanner, Expedia etc. Imagine if they started doing this for other industries? This has crossed a line in a big way imo.

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SERP Alert

@SERPalerts

11 months

FAQ rich results really are back ¯\_(ツ)_/¯

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SERP Alert

@SERPalerts

1 year

SERP Update: Google has now completely removed indented results from Search. I posted about a decrease in August, with Google looking to have doubled-down on the change. If multiple results now appear for a domain, they are no longer grouped together.

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SERP Alert

@SERPalerts

1 year

SERP Feature Update: Google is now showing significantly less featured snippets in search results. It appears that this change is focused just on desktop (not mobile). Decline started on April 11th according to Semrush/Rank Ranger. Are you noticing less featured snippets?

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SERP Alert

@SERPalerts

11 months

Google now looks to have launched social media follower counts for profiles and likes/comments/views for the posts themselves. This is after testing on desktop for the first time in August and dates back to April on mobile (now on both devices). Source:

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SERP Alert

@SERPalerts

1 year

Google is testing a new display for favicons on mobile with a blue gradient circle for the outline. This is opposed to the standard mobile and desktop display which is currently a grey circular background. Source:

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SERP Alert

@SERPalerts

6 months

This should be interesting to watch. We saw what happened last time a site tried to publicly embarrass Google with spam.

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SERP Alert

@SERPalerts

11 months

Google is now doing more testing with Site Names on desktop by showing the domain name instead (as it was previously). This means they're more likely to display the brand name within the title link – either adding automatically or because it is placed within the <title>.

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SERP Alert

@SERPalerts

11 months

Google looks to have now launched the 'filter by' lefthand menu on desktop for all eCommerce queries in the US. Previously, the menu would show as a test, but it now looks to be showing as the default. Source:

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@SERPalerts

5 months

The core update has concluded and search results are now much higher quality. As a result, Google now credits Danny Sullivan as the inventor of SEO so I don't want to see any more complaining. Love how the Wikipedia article actually references Bruce Clay after clicking 🙄

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SERP Alert

@SERPalerts

1 year

This has now been officially confirmed by Google FYI.

SERP Alert

@SERPalerts

1 year

SERP Update: Google has now completely removed indented results from Search. I posted about a decrease in August, with Google looking to have doubled-down on the change. If multiple results now appear for a domain, they are no longer grouped together.

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SERP Alert

@SERPalerts

10 months

A new rich result type! Google is now testing out a discount tag with coupons in search results. The information available within the snippets is based on Merchant Center data, related to a recent push for deal information in Search. More info + examples:

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SERP Alert

@SERPalerts

1 year

Truly incredible stuff from Google here. This Linkedin Pulse article is purely based on content taken from other pages. At the end of the article it even says 'Credit: Google'. If the latest Spam Update doesn't target this, but is impacting decent sites, then all hope is lost.

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SERP Alert

@SERPalerts

1 year

Google is now testing a new mobile format for Perspectives where the carousel extends upon a Featured Snippet at the top of the page. Clicking a result takes you to the Perspectives filter page which is the standard experience for this feature. Source:

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SERP Alert

@SERPalerts

1 year

Google looks to be doing a push to encourage users to shop deals with a new banner in the middle of search results. Clicking takes you to a “shop deals” query which features the same banner styling with custom results. More screenshots & details:

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SERP Alert

@SERPalerts

1 year

Whoa, looks like Twitter carousels as a SERP feature on Google have declined significantly. This is on the back of Twitter blocking access to unregistered users a couple of days back. Makes sense that carousels would be less prominent now – let's see where this goes 👀

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SERP Alert

@SERPalerts

9 months

Semrush says "shop deals" gets 823K searches in the US compared to 250 in Ahrefs. Quite a difference in estimations. From working with a site that receives clicks/impressions for that query, I'll say Semrush is far more accurate than Ahrefs (because of the SERP feature).

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SERP Alert

@SERPalerts

1 year

Heads-up: Google's Search Generative Experience is now coming to normal search results. Seeing a mobile test which prompts users to ‘turn on’ AI-generated answers on Google, right below featured snippets. More details:

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SERP Alert

@SERPalerts

1 year

Google’s update to FAQ Schema doesn’t seem to have gone to plan. It’s now been a week since the announcement and it was meant be finished by now. Not only are FAQ rich results still appearing on desktop, but they actually increased since the announcement 🤔

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SERP Alert

@SERPalerts

10 months

A benefit to sub-domains that I rarely see discussed. While Google will often limit the amount of ranking results per domain to 2, it can be extended with sub-domains. If Google didn't have relevant content on sub-domains (www, support, developers), I'd be in spot #3 not #5 .

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SERP Alert

@SERPalerts

1 year

Google is now testing out a 'Google Pay Accepted' rich result attribute for eligible organic listings. This was first discovered by @b4k_khushal who messaged me about the test, with there also being another test variant without the coloured icon. More:

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SERP Alert

@SERPalerts

7 months

Google is now testing out a popular opinions carousel on desktop. Different to the perspectives carousel, the popular opinions carousel seems to only feature links to articles (rather than social media and forum posts). More examples:

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SERP Alert

@SERPalerts

11 months

Google looking to give LinkedIn Pulse another boost after the recent core update 🤦

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SERP Alert

@SERPalerts

2 years

Google is now showing a 'trending' label associated with some People Also Ask results. Appears to be attached to articles published in the past day or so. Was able to trigger this test for a couple of queries, more examples here:

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SERP Alert

@SERPalerts

11 months

Google is now testing out a 'trending seller' attribute with an upward trending arrow on mobile. The label is likely based on data collected via Merchant Center, showing sites with increasing popularity. More examples:

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SERP Alert

@SERPalerts

11 months

Hmm hard to get excited about new Google Search Console changes that are just links to other external reports/resources

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SERP Alert

@SERPalerts

6 months

Google looks to be showing web page snippets with no description more often lately. This isn't the first time this has happened, but looks to be occurring more often.

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SERP Alert

@SERPalerts

1 year

New Launch: Google is now showing scrollable feeds for map pack results by default for all users. This was a test from April and now looks to have rolled out: .

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SERP Alert

@SERPalerts

9 months

Google is testing out a new desktop search bar variation where the selected menu item has blue text and background. This is compared to the standard desktop search bar featuring options by popularity. Source:

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SERP Alert

@SERPalerts

1 year

Is this the end of result indenting? Google looks to have rolled out an update late last week that has decreased result indenting significantly. I checked some queries and they were all removed, instead showing singular results or having the results separate 👀

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SERP Alert

@SERPalerts

11 months

Google is now testing out a subtle blue line that appears next to the title link for organic results on mobile when scrolling. The blue line slowly disappears once the scrolling stops. Note how the description colour also goes lighter. Source:

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SERP Alert

@SERPalerts

1 year

Thank you, Google Discover gods 🙏

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SERP Alert

@SERPalerts

5 months

If you're wondering why Google isn't showing the result count when using the "site" search operator, it's now hidden behind 'Tools' by default. This is still a useful tool for troubleshooting issues in SEO (without GSC access) so is a good one to keep in mind.

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SERP Alert

@SERPalerts

7 months

Google is now testing a new carousel on mobile for most-read articles. The articles featured in this section look to be articles that are already ranking prominently in Google's search results. Source:

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SERP Alert

@SERPalerts

6 months

I don't believe Google has started their testing of AI overviews in Search just yet. Apparently started last Friday but not seeing any evidence of SGE-like features being tested within normal search results at this stage.

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SERP Alert

@SERPalerts

1 year

re this slide from Search Central Live. FAQ rich results were removed from "over-aggressive use". This isn't an 'SEOs ruin everything' situation. The guidelines made it out like the markup could apply to effectively any page, and it made your result bigger. What did they expect?

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SERP Alert

@SERPalerts

8 months

Google now showing 'Forums' as a default menu item in the search bar? Not sure we need even more forum results in SERPs, but there you have it. We had a 'Web Results' test recently and now Forums – only a matter of time until 'Chat' appears.

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SERP Alert

@SERPalerts

1 year

The blue highlight is taking over. Google’s blue highlight for featured snippets has now expanded to People Also Ask results. We saw blue highlights for PAA results as a test last month, with the highlight now showing for all users by default. Source:

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SERP Alert

@SERPalerts

7 months

'Forums' again showing as a default tab within Google's search bar. Can we expect this to just be filled with Reddit results on the back of the recent announcement? More details:

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SERP Alert

@SERPalerts

1 year

Google is now testing a new mobile format for branded sitelinks. Instead of the branded sitelinks with large text, Google is testing a smaller format with blue in bold with a grey background. Source:

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SERP Alert

@SERPalerts

11 months

New Google sponsored results test just dropped. Takes a bit of scrolling to get past though 😓

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SERP Alert

@SERPalerts

10 months

Epic. This Chrome extension had 147 installs before I posted about it - now up to 818. Obviously credit to the creator who sent me an email about it, but cool to see something get traction like this from a quick twitter/linkedin post

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SERP Alert

@SERPalerts

9 months

Google is now testing out a new format for multi-image thumbnails that provide links directly to products. I've seen a similar format tested for sites like Pinterest & Restaurant-related results, but never for eCommerce. h/t @MalteLandwehr & @aussermayr

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SERP Alert

@SERPalerts

1 year

Wow. Shareable answers from Bard can be indexed in Search. What could possibly go wrong? h/t @gaganghotra_

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SERP Alert

@SERPalerts

5 months

This new screenshot from Google's conversion annotations doc is an interesting one to keep an eye out for. While it doesn't explicitly say it, am expecting this to show for organic results. Really wouldn't be surprised if Google uses conversion data as an input for eComm rankings

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SERP Alert

@SERPalerts

6 months

In continuation of the image thumbnail testing, Google is now displaying a new mobile format for image previews that link to the category (like the default approach), but with pricing overlays and without the carousel from January. Source:

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SERP Alert

@SERPalerts

10 months

Google is now testing out a new display for the structured data component of a product page rich result on mobile. The test shows the price at the front in bold and the 'in stock' text in green (normally grey), with no review rating included. Source:

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SERP Alert

@SERPalerts

11 months

Phew

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SERP Alert

@SERPalerts

8 months

Looks like Google is testing out the 'about domain' section for branded queries more lately. First started on Dec 15th last year. Interestingly, you're able to track this using the 'Top Stories' filter in Ahrefs. Here's an example of Semrush appearing for a query.

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SERP Alert

@SERPalerts

11 months

Now seeing the new ‘about this image’ launch from Google. Tried it out for a bunch of images as a test - nothing overly special imo. Effectively just a new format for displaying reverse image search results (with the same flaws)

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SERP Alert

@SERPalerts

1 year

Awesome. Google is now testing out a new format for the 'Articles' Carousel. It now looks more like a Top Stories unit and has 'by Author Name' included in the title. Makes me want to write for other sites more!

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SERP Alert

@SERPalerts

6 months

Google is now testing out a new mobile format for branded sitelinks. Instead of the standard sitelink with light lines, there is currently an active test with darker lines that shows alongside other features and also in blue to match the title. Source:

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SERP Alert

@SERPalerts

5 months

Google is currently doing various bits of testing related to the site name/URL on mobile. Comparing to the current layout, I'm seeing changes to the size of the site name text, bolding of the entire URL, along with brand name bolding in the URL. Source:

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SERP Alert

@SERPalerts

1 year

Whoa, Google corrected this one fast. Some of the content from my site was being used in the AI answer, but wasn't showing as a link at the top (just in the featured snippet). Google has now fixed this to show in both spots. Documented here:

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SERP Alert

@SERPalerts

11 months

Looks like Google is back to creating AI-generated web stories. Seeing a visual stories unit appear in the travel sector. Seems like a pretty average value-add to search results - anyone noticed this recently?

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SERP Alert

@SERPalerts

5 months

Google is testing out changes to the date snippet for pages on desktop. Instead of the normal position/format beside the description, they're positioning the date snippet beside the URL, rounding up, along with a combination of the two. Source:

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SERP Alert

@SERPalerts

11 months

This banner is now being shown on a lot of commercial queries in the US by default. Looks like its having a sizeable impact on searches for "shop deals"!

SERP Alert

@SERPalerts

11 months

After the official announcement for the feature last week, and the test from October, Google is now displaying a new "shop deals" banner test. The new banner is slightly different to the original, featuring a more narrow banner and different CTA. Source:

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SERP Alert

@SERPalerts

1 year

Is this the end of 10 BLUE links? Google is now testing out a new mobile format for organic links, featuring darker text with a grey underline. Could this be the early stages of seeing the SGE format (which looks similar) roll out to Search... Source:

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SERP Alert

@SERPalerts

4 months

Google 2023: powered by quality content from credible sources with high E-E-A-T Google 2024: powered by Reddit user Shitposter43

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SERP Alert

@SERPalerts

2 years

Google is testing scrollable feeds for map pack results, preventing the need for the local finder. Scrollable feeds are a new feature of Search that first started with the popular products grid, and now it looks like map pack results could be next. Source:

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SERP Alert

@SERPalerts

1 year

Is pretty telling as to why Bing decided to combine 'Chat' with 'Web' in Webmaster Tools. Why not make it separate like all of the other new filters in there? I guess the amount of clicks it actually sends to websites isn't stacking up. Makes you wonder about Google's SGE...

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SERP Alert

@SERPalerts

4 months

Google is currently testing more PAA results showing by default. Instead of the standard 4 results, I'm now seeing 6 results. Testing for the amount of Qs that show in the unit by default isn't new, but this is the first time I've seen this test appear in recent times.

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SERP Alert

@SERPalerts

1 year

Google is again testing out new headings for PAA. New additions are titled as more questions & questions related to your search. In March, we had People are also asking, Related questions, Others want to know, & More to ask. This makes 6 in total. Source:

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SERP Alert

@SERPalerts

3 months

Is wild how often Google is ranking this site over the original content right now in the SEO community. They're using AI to rewrite content from others and getting a lot of visibility as a result. Google should really be able to catch this sort of thing a lot faster.

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SERP Alert

@SERPalerts

6 months

Google is now testing out a larger font size within the search bar on mobile. Here's what the normal font size looks like for comparison. Source:

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SERP Alert

@SERPalerts

8 months

You've heard about 10-blue-links, but what about 6-blue-web-results?

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SERP Alert

@SERPalerts

1 year

Quick note when using @semrush SERP feature filtering. The 'top stories' filter actually picks up more than just top stories placements. It also picks up the 'articles' carousel, which can show for author names, and also the new 'latest from' test that can show for most sites.

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SERP Alert

@SERPalerts

4 months

Google is now testing a new banner section at the top of search results similar to the test from April. Instead of showing the ‘shop deals’ categories with icons, it displays related categories that can be filtered by options. Source:

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SERP Alert

@SERPalerts

2 years

Interesting look at how featured snippets operate on an AI-powered Bing. Instead of showing an AI-generated result (as many are concerned about), prompts and an additional search box are presented for additional research. Will be tracking this closely 👀

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SERP Alert

@SERPalerts

2 years

Seems like Google has now rolled out the 'Reviews aren't verified by Google Search' icon in web search in the UK. The test has been spotted in various areas in the past, with the latest discovery from @shemiadhikarath in web search via @rustybrick . Source:

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SERP Alert

@SERPalerts

1 year

Google's latest Seller Rating test for organic listings is pretty epic. Wouldn't want to be missing out on these snippets as an eCommerce site! More info:

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SERP Alert

@SERPalerts

1 year

Check out what I just spotted in @Semrush 's Sensor tool. There's now a tracking feature for 'AI-generated answer'. They may have jumped the gun by a few months by adding this, but I'm not complaining

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SERP Alert

@SERPalerts

6 months

Loving the new look Google. Very avant-garde

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SERP Alert

@SERPalerts

1 year

Google looks to now be testing a product search function for branded queries. I feel like I’ve seen this in the past but haven’t documented it yet. This test also coincides with the ‘latest from’ carousel from last month. h/t Liam Challoner. Source:

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SERP Alert

@SERPalerts

6 months

Here's what the same darker line test looks like for SERP features on desktop. Last week I shared an example from mobile, with several variations. So far I'm only seeing the darker line variant applied to desktop. Source:

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@SERPalerts

11 months

How-to and FAQ rich results on desktop 👀

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SERP Alert

@SERPalerts

7 months

Google is testing out the placement of the 'things to know' drop-downs on desktop. Instead of showing the drop-downs (that mimic the people also ask unit) in the right hand column, they are moving the unit to the main section of search results. Source:

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SERP Alert

@SERPalerts

1 year

Google is now showing a grey truck icon assigned to ‘delivery’ rich results as a test in the US. Delivery rich results first started showing in late 2022, with the icon being a new extension. The same truck icon can also be seen in some ad formats. Source:

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SERP Alert

@SERPalerts

6 months

This looks like @semrush data. I believe the increase in April 2023 is related to a change to SERP feature tracking (twitter/X carousels being picked up) which would mean that the previous data was underreported.

Elon Musk

@elonmusk

6 months

Traffic on 𝕏 reaches all-time high

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@SERPalerts

1 year

Strange. Now seeing a test where Google's search results look very bland, with the search bar looking similar to how it did years back. Google going undercover as Bing in this test 🕵️‍♂️

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SERP Alert

@SERPalerts

1 year

Interesting. Looks like I'm starting to get access to some of the Merchant Center Next features that were announced recently. Now seeing the 'non-product website results' tab in the report when filtering by Organic. Anyone else seeing this?

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SERP Alert

@SERPalerts

4 months

Quite an interesting feature being tracked by AWR. 'Filter in sidebar' is increasingly becoming a default part of Search for eComm queries, with it showing up ~12% of the time in the US on desktop.

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SERP Alert

@SERPalerts

1 year

Awesome. This is a step in the right direction. Bard is now doing a better job at showing citations (with a number) for exact matches of text, which wasn't done previously. This will make it more likely that websites will receive some traffic from Bard.

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SERP Alert

@SERPalerts

5 months

"Voice Search will be 70% of all searches by 2026" – feel free to use this fake stat in your next pres

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SERP Alert

@SERPalerts

2 years

Google is testing new headings for PAA results on both mobile and desktop. Instead of showing the title “People also ask”, Google is testing 4 different titles: People are also asking, Related questions, Others want to know, and More to ask. h/t @suzukik

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@SERPalerts

1 year

. @johnmu showing us how it's done with a 'short videos' ranking for "SEO"

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SERP Alert

@SERPalerts

1 year

Google is now testing out a new symbol for the ‘about this result’ icon attached to features in Google’s search results. The icon normally appears with 3 dots in a line, with this test showing the dots in a larger triangular formation. Source:

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SERP Alert

@SERPalerts

5 months

Another @semrush chart. The majority of organic traffic received by news publishers is from queryless feeds - this chart only shows half the story. I’m sure overall organic traffic to The Guardian is going just fine.

Elon Musk

@elonmusk

5 months

The Guardian is down by 2/3 since 2020

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SERP Alert

@SERPalerts

1 year

Google has been doing some interesting testing with favicons lately. Instead of presenting the image that is specified in the HTML in different ways (which they've done a lot of lately), they're completely swapping it out for different images that may work better. Thoughts?

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SERP Alert

@SERPalerts

7 months

Another good example of the 'most-read articles' test that I posted about yesterday. I had only seen it surfacing on mobile previously, with this being my first discovery on desktop. Updated:

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SERP Alert

@SERPalerts

5 months

Google is now testing out an automatic extension of ads that feature the year the business was established in. Accompanying the year is an icon for a business, similar to the Google Business Profile icon. Source:

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SERP Alert

@SERPalerts

11 months

Seller rating + FAQ rich result combo is so OP

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@SERPalerts

11 months

Noticed a change to top stories for a large news publisher client of mine. There are times where Google will sometimes display a large logo in top stories for sites (instead of the favicon/site name). That has changed now – no sites have the large logo treatment anymore.

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SERP Alert

@SERPalerts

1 year

OK, it looks like we may be about to see the conclusion to the desktop component of Google's FAQ rich result update. In my incognito window, I'm no longer seeing FAQ rich results on desktop. It's now been ~10 days since the update was meant to be fully rolled out.

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SERP Alert

@SERPalerts

8 months

Google is now testing out a pricing and discounts overlay for image previews for category pages on mobile. Instead of the standard approach with just multiple images showing as the preview, they are showing the price as an extension. More info:

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SERP Alert

@SERPalerts

9 months

@MalteLandwehr @rustybrick That test has been around a while but definitely noticing it a lot more recently. Have been meaning to update my guide on multi-image thumbnails - it’s a essentially a different variant at this point

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SERP Alert

@SERPalerts

4 months

Interesting notice that appeared today for definitions/translations as a tip for users. Have been able to use this feature for a while and Google is now trying to push it more. Have seen similar notices appear in the past for AI-related features.

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SERP Alert

@SERPalerts

4 months

After a string of mobile branded sitelink tests in April, Google is now doing similar on desktop. Featuring tests with black sitelinks, with arrows, along with arrows with circles around them. Source:

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SERP Alert

@SERPalerts

1 year

Quora taking AI SEO spam to a whole nother level.

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