Rob Houston Profile Banner
Rob Houston Profile
Rob Houston

@RobHouston

1,077
Followers
626
Following
77
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1,525
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Helping 9-5 pros escape the grind and build profitable businesses. Founder of Lean Launch Lab. Teaching you how to start, validate, and scale your side hustle.

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@RobHouston
Rob Houston
11 days
3 months on X down and I'm at 1,016 followers. Here are the wins I've experienced the failures and mistakes I've made and the beliefs that I've changed my mind about: 🧵
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@RobHouston
Rob Houston
14 days
@gregisenberg When Greg gets over caffeinated we all win.
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@RobHouston
Rob Houston
1 month
This wraps up my second month of X! I'm posting this a day early as I'm going on vacation to celebrate a huge win here's what I learned by showing up every day for 60 days. 🧵
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@RobHouston
Rob Houston
26 days
@thejustinwelsh It might sound cliche, but my life got much easier when I stopped trying to prove that I was right to everyone.
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@RobHouston
Rob Houston
1 month
"Ideas are commodity. Execution of them is not." - Michael Dell
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@RobHouston
Rob Houston
20 days
Stop romanticizing the grind. Working 80-hour weeks on something you’re 'passionate' about isn’t sustainable or smart. Burnout is real, and it doesn’t care how much you love what you do. Build smarter, not harder. Find balance and create systems that allow you to scale.
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@RobHouston
Rob Houston
16 days
Your gut might be telling you your idea is gold, but your customers might think it’s trash. That’s why feedback is everything. Ask the damn questions, listen to the answers, and don’t be afraid to pivot when your 'brilliant' idea isn’t so brilliant after all.
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@RobHouston
Rob Houston
1 month
Plan your week ahead. Outline your goals and prioritize your tasks. This sets you up for a productive and focused week.
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@RobHouston
Rob Houston
26 days
Every product I’ve launched started with a simple question: “What does the customer actually need?” When you focus on solving real problems, success follows.
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@RobHouston
Rob Houston
27 days
When I first started, I thought passion was enough. Turns out, you need systems to match that passion. Burnout is real—build a process that lets you thrive, not just survive.
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@RobHouston
Rob Houston
1 month
Embrace discomfort. It's where growth happens. You have 2 options. 1. You can do things that scare the shit out of you and do them anyway. 2. You can die at 40 and be buried at 80.
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@RobHouston
Rob Houston
1 month
Want to build a personal brand? Create content. Want a business? Create content. Want authority? Create content. Want leads? Create content. Content is connected to your goals.
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@RobHouston
Rob Houston
2 months
Missed the coding train? There's still time to build the next SaaS giant. Unlock your potential as a SaaS founder with my free 5 step beginner's guide. No coding skills required. Like, reply 'NOCODE', and follow NOW to start your SaaS journey today. Your 24 hours starts now!
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@RobHouston
Rob Houston
25 days
I’ve built a lot of things, but nothing beats the satisfaction of solving a real problem for someone. That’s the heart of entrepreneurship—creating value that others can’t live without.
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@RobHouston
Rob Houston
26 days
In my first year, I lost money because I was too focused on the product and not enough on the customer. Now, customer feedback is my North Star.
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@RobHouston
Rob Houston
2 months
Somebody is looking for what you knew 2 years ago. Or 2 months ago. Or 2 days ago. There is always someone right behind you searching for what you've found.
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@RobHouston
Rob Houston
25 days
The biggest productivity hack? Ignoring 99% of the “productivity hacks” out there. Just get the damn work done.
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@RobHouston
Rob Houston
28 days
Want to know the best advice I've ever received? Done is better than perfect.
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@RobHouston
Rob Houston
1 month
Your audience will tell you what they need. Pay attention, adapt, and provide solutions.
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@RobHouston
Rob Houston
23 days
5 Proven Techniques to Generate Business Ideas That Actually Work:
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@RobHouston
Rob Houston
2 months
What a wild first month of X! I've been here for 30 days. This is what I've learned so far. 🧵
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@RobHouston
Rob Houston
29 days
I’ve never felt ready for any big leap I’ve taken. And yet, here I am—still jumping, still growing. You don’t need to be ready, just willing.
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@RobHouston
Rob Houston
1 month
Despite what you heard in the news, automation isn't about replacing humans. It's about giving you time back from repetitive tasks. If all you perform are repetitive tasks, learn a new skill. The world is changing whether you're ready or not.
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@RobHouston
Rob Houston
1 month
Hustle culture is bullshit. Work smart Rest well Achieve more.
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@RobHouston
Rob Houston
27 days
Take some time each day to visualize your goals. Picture yourself achieving them and feel the emotions associated with that success. This practice can keep you motivated and focused on your path.
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@RobHouston
Rob Houston
1 month
No-code and AI: A match made in heaven. Combine the power of no-code development with AI to create smart, scalable solutions. How are you integrating these technologies?
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@RobHouston
Rob Houston
26 days
As a solopreneur, the only person holding you back is you. I’ve seen the power of mindset firsthand—what you believe, you achieve. Get out of your own way and make it happen.
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@RobHouston
Rob Houston
1 month
Having spent a lot of time in Savannah, Ga. The revolutionary war has always been interesting. Give this a read!
@HumbleFlow
Humble Flow
1 month
Samuel Whittemore, born on July 27, 1696, in Charlestown, Massachusetts, is one of the most extraordinary figures of the American Revolution. 🇺🇸 Despite being in his 70s when the Revolutionary War began, he became a symbol of American grit and determination. Here's his story:
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@RobHouston
Rob Houston
22 days
Finding a profitable niche isn’t about spending weeks on research—it’s about knowing where to look and how to validate your ideas quickly. Start with your passions, research market demand, and analyze competitors. A solid niche is within reach if you’re methodical.
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@RobHouston
Rob Houston
29 days
Dream of ditching your 9 to 5? It's possible, but don't quit your job yet. ChatGPT can help you create a side hustle and you can turn it into a full fledged business. Then you fire your boss. Here's the 5-step blueprint: 🧵
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@RobHouston
Rob Houston
25 days
Meditation: because screaming into a pillow isn’t a long-term business strategy. 10 minutes a day keeps the stress monsters away.
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@RobHouston
Rob Houston
1 month
70% of companies will be using no code tools in the next 5 years. I'm telling you about the gold rush before it happens. It's time to start selling shovels now.
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@RobHouston
Rob Houston
1 month
You know that thing you've been putting off? The one that makes you nervous? It's time to tackle it. Take a deep breath and get to work. You will surprise yourself with what you can do.
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@RobHouston
Rob Houston
21 days
Ever had friends say they love trying new foods? Then you suggest sushi, and suddenly it’s 'Maybe just pizza?' That’s the gap between what people say they want and what they really choose. It’s a reminder: real behavior beats wishful thinking every time.
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@RobHouston
Rob Houston
24 days
Want to get feedback on your MVP? Send it to 10 people and offer them coffee in exchange for their thoughts. Coffee bribes work wonders—trust me.
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@RobHouston
Rob Houston
1 month
To hit 20 monthly calls: 500k LinkedIn views, 5k website views, 1k product views, 2% conversion. What's your current content strategy? How might you adapt it to reach these numbers? Let's brainstorm growth tactics!
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@RobHouston
Rob Houston
1 month
Future-proof your skills: Start learning about AI and automation now. Your career will thank you.
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@RobHouston
Rob Houston
1 month
Wonder if you can automate that task? Here's a handy flow chart to guide you through automation.
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@RobHouston
Rob Houston
1 month
Avoidable trap: Trying to write 100% original content for clients. Instead, audit existing content, draw connections, and repackage for a new audience. People pay $1,000s for this.
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@RobHouston
Rob Houston
23 days
Surround yourself with people who inspire and challenge you. Their energy and perspectives can fuel your own drive and creativity. Reach out to someone who motivates you and start a conversation.
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@RobHouston
Rob Houston
22 days
Testing your niche idea doesn’t require a huge budget or a lot of time. A simple landing page, a quick ad campaign, or even a survey can give you valuable insights. The sooner you test, the sooner you’ll know if you’re onto something profitable.
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@RobHouston
Rob Houston
24 days
Want to validate your idea fast? Throw up a landing page, send some DMs, and see if anyone bites. Worst case, you’ve got a shiny new page and a few awkward conversations.
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@RobHouston
Rob Houston
25 days
"Do not tolerate brilliant jerks. The cost to teamwork is too high." — Reed Hastings
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@RobHouston
Rob Houston
1 month
The 5 pillars cover fundamentals, providing clarity. Fitness example: Nutrition, Workouts, Time Management, Recovery, Accountability. Biz example: Content Marketing, Lead Gen, Email Marketing, Sales, Automation. What pillars fit your niche?
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@RobHouston
Rob Houston
16 days
The most valuable approach in 2024 isn’t burning out in your 9-to-5 and hoping for a lucky break. It's leveraging the Lean Startup methodology to build your side hustle smartly and efficiently. Here are 5 things successful side hustlers are actively doing: Validating Ideas
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@RobHouston
Rob Houston
1 month
My go-to morning journal questions: 1. What's 1 thing I'm grateful for? 2. What's 1 thing I'm excited about? 3. What's 1 virtue I want to exhibit? 4. What's 1 thing I'm avoiding? 5. What's the 1 thing I need to do? 1-sentence answer limit. 5 minutes max.
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@RobHouston
Rob Houston
1 month
Hype your course in newsletters and social media. Set up a waitlist with a simple landing page. Be transparent about pricing and course details. How do you build anticipation for your launches? Share your pre-launch strategies!
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@RobHouston
Rob Houston
30 days
When's the last time you asked 'why'? You have to cultivate curiosity. Find a rabbit hole on a topic you've never heard of. There's so much more world beyond your own viewpoint. Never stop learning.
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@RobHouston
Rob Houston
25 days
Tried to build the perfect product. Ended up with a perfect headache. Now, I aim for “good enough” and sleep better at night.
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@RobHouston
Rob Houston
1 month
Your business needs automation. Eliminate bottlenecks and supercharge efficiency. What's one task you wish you could automate today?
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@RobHouston
Rob Houston
24 days
If you’re not embarrassed by your first product, you’re probably too cool for the rest of us. Or, you're lying.
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@RobHouston
Rob Houston
1 month
Your audience is your greatest asset. Understand their needs, provide value, and engage consistently.
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@RobHouston
Rob Houston
22 days
Don’t overcomplicate niche research. You’re not looking for a unicorn; you’re looking for a market with demand and a problem you can solve. By narrowing down your interests and focusing on gaps in the market, you can position yourself as the go-to solution.
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@RobHouston
Rob Houston
1 month
No-code tools are democratizing entrepreneurship. Whether you're tech-savvy or not, you can now build and scale products like never before. What's your next big idea?
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@RobHouston
Rob Houston
23 days
The beauty of business ideas? They’re everywhere—if you know where to look. Start by solving your own problems, and you might just stumble upon the next big thing. PS - not every idea has to be a billion dollar idea.
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@RobHouston
Rob Houston
3 months
Here's what I'm interested in and curious about right now. These things will often change As I continue to learn and grow. 🧵
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@RobHouston
Rob Houston
1 month
You get out what you put in. I think this is my single biggest lesson so far. I tried the AI content route. It sucked. I tried the please everybody route. That sucked. I tried posting 6 times every 18 minutes or whatever the latest guru says. That also sucked. Being me
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@RobHouston
Rob Houston
1 month
Adapt or die. The tech landscape is evolving faster than ever. Don’t get left behind.
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@RobHouston
Rob Houston
2 months
I've been getting into stoicism a lot. No, I'm not the next Ryan Holiday. But it is super interesting. I wonder why this ever got wiped out as a philosophy.
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@RobHouston
Rob Houston
25 days
In solopreneurship, every day feels like a mix of “I’ve got this” and “What the hell am I doing?” And honestly, I wouldn’t have it any other way.
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@RobHouston
Rob Houston
1 month
Want to know the secret for using AI for content creation? Don't let it write your posts. They can help you generate ideas. They can help you research ideas. They can help you get rid of writers block. But don't let them replace your voice.
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@RobHouston
Rob Houston
1 month
"I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance." — Steve Jobs
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@RobHouston
Rob Houston
1 month
AI levels the playing field for everyone. If you have a small business or want to start one, start with chatbots. They can be your customer service or can give you actionable data analytics. The key is to not get intimidated by the amount of tools out there.
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@RobHouston
Rob Houston
30 days
Listen more than you speak. Understanding different viewpoints doesn't mean abandoning your own. It does help you build critical thinking skills, though. It also helps you build empathy. The world could use a lot more empathy.
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@RobHouston
Rob Houston
30 days
You have to step into leadership. You aren't ready? Who cares. Mentor somebody. Take a new project at work. Take some initiative somewhere in your life. That feeling after you do it builds confidence.
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@RobHouston
Rob Houston
1 month
Be you. Dan Koe is @thedankoe . Dakota Robertson is @WrongsToWrite . Greg Isenberg is @gregisenberg . These are all prolific creators. You know who else could be? You. Stick with it and find your own voice. Everyone else's is taken.
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@RobHouston
Rob Houston
20 days
Passion without a plan is just a hobby. Too many entrepreneurs jump in headfirst without a strategy, thinking enthusiasm will carry them through. Newsflash: It won’t. Know your market, validate your idea, and map out your steps. Passion needs direction to become profit.
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@RobHouston
Rob Houston
1 month
Consistency is your best friend. Don't feel like it? Post anyway. Don't have anything to say? Post anyway. Think you're stupid? Post anyway. Learning to write content is a skill, not an innate ability The more you do it, the better you get.
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@RobHouston
Rob Houston
3 months
I learn a lot from these folks. If you are curious about any of these topics, I'd definitely give them a follow.
@liftyourmind
LiftYourMind
3 months
MY FAVORITE ACCOUNTS: Classical Education @JeremyTate41 Architecture @Architectolder Energy @tobi_emonts Personal Growth @RobHouston Ancient Wisdom @TheOliverBusch Positivity @tyromper Storytelling @CupOfNumbers Greatness @MindsetVerse00 Investment @yaminfouzi Writing
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@RobHouston
Rob Houston
2 months
I just want to take a minute to recognize how lucky I am to be where I am in life. It's not because of how much money I make, or how many internet points I get on X today. I just try to practice real life gratitude every day. It's something worth investing in.
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@RobHouston
Rob Houston
1 month
"Recognize that there will be failures, and acknowledge that there will be obstacles. But you will learn from your mistakes and the mistakes of others." - Michael Dell
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@RobHouston
Rob Houston
1 month
You need to focus. If you aren't careful, you'll get consumed by too much media. There's a book saying this and a video saying that. That's digital junk food. The only way you're ever going to win is to take action. Otherwise your mind will look like this.
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@RobHouston
Rob Houston
1 month
Meet Dani Bell.. She's a British freelancer who turned her content marketing skills into a thriving business without writing a single line of code.
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@RobHouston
Rob Houston
16 days
The Corporate to Creator how to:
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@RobHouston
Rob Houston
24 days
Launched a product that flopped so hard, I’m surprised it didn’t make a sound. But hey, at least I learned what not to do next time.
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@RobHouston
Rob Houston
26 days
In my early days, I made the mistake of building in isolation. Now, I involve my community at every step. Your audience is your biggest asset—use them wisely.
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@RobHouston
Rob Houston
1 month
AI enhances human creativity. Use AI to handle mundane tasks, so you can focus on what you do best—being creative. How are you using AI in your creative process?
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@RobHouston
Rob Houston
27 days
My biggest win? Learning that execution beats ideas every time. Stop dreaming and start doing. Ideas are plentiful—execution is rare.
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@RobHouston
Rob Houston
27 days
I’ve wasted months building features no one wanted. Now, I let customer feedback shape my MVP. Don’t fall in love with your idea—fall in love with solving problems that actually matter.
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@RobHouston
Rob Houston
1 month
Embrace discomfort. Growth happens when you push beyond your comfort zone. Each small step outside familiar territory builds resilience and expands your capabilities.
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@RobHouston
Rob Houston
1 month
Founded Lean Launch Labs to show founders they can build a business that fuels their dreams. Systems for hiring, content, newsletters, onboarding, monetization, audience growth, and customer success.
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@RobHouston
Rob Houston
1 month
The next decade will be defined by those who harness the power of AI and no-code. Here’s what to expect…🧵
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@RobHouston
Rob Houston
1 month
Every Sunday, I take a step back and reflect on my journey. It's crucial for long-term success.
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@RobHouston
Rob Houston
29 days
I’m a huge proponent of AI, but nothing replaces the human touch. The magic happens when you combine the two. Efficiency + Empathy = Success.
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@RobHouston
Rob Houston
1 month
Want to get more followers on X? It's a simple process. Anyone can do it. Here are the 4 big pieces.
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@RobHouston
Rob Houston
21 days
We’ve all been there: people say they want the latest, healthiest snack, but what do they actually buy? Chips. Lots of chips. This is the classic 'stated vs. actual behavior' dilemma. Lesson learned: watch what your customers do, not just what they say.
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@RobHouston
Rob Houston
25 days
I’ve found that the best ideas usually come right before falling asleep. Or in the shower. Or when I’m nowhere near my laptop.
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@RobHouston
Rob Houston
1 month
Struggling with what to build? There's only 4 steps. 1. Identify a problem. A painkiller, not a vitamin. 2. Define your audience. Who's your first customers? 3. Research competitors. What are they doing wrong? 4. Validate. Don't waste time or money. Get a yes first.
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@RobHouston
Rob Houston
21 days
If you’re feeling stuck, try breaking your task into smaller, manageable steps. Focus on completing one small task at a time. Before you know it, you’ll have made progress.
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@RobHouston
Rob Houston
29 days
The worst advice I ever followed was to “stay in my lane.” I veered off the path, tried new things, and found my real passion. Your lane is wherever you make it.
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@RobHouston
Rob Houston
2 months
What are you doing to grow today? I'm becoming a Bubble engineer slowly but surely. If you've already been down this path, lets connect. I'd love to learn from you.
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@RobHouston
Rob Houston
1 month
Launching a micro SaaS doesn't require a huge team. You can do it solo with the right tools and mindset.
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@RobHouston
Rob Houston
1 month
Why build from scratch when you can build smarter? No-code platforms allow you to launch faster and iterate quickly. Turn your idea into reality today.
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@RobHouston
Rob Houston
1 month
Start with market research. Ask your audience about challenges, goals, and content preferences. Use their answers to shape your course and marketing. How do you currently gather audience insights? Let's discuss effective research methods.
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@RobHouston
Rob Houston
19 days
Your idea is like a first date: exciting but full of unknowns. Don’t get too attached until you know it’s worth your time. Validate before you escalate. A little market research now saves a hell of a lot of regret later.
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@RobHouston
Rob Houston
1 month
@gregisenberg So you’re telling me I have to have a chandelier AND a Japanese toilet in the bathroom?
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@RobHouston
Rob Houston
1 month
Imagine a world where anyone can build software. That's not the future, it's the present. Join the movement.
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