We’re excited to announce
@Anthillfilms
new documentary, The Engine Inside, coming this summer. We’ve known the power bikes can have on physical & mental health, but now we’re discovering the untapped potential of this 200-year-old machine for building a better 🌎
#EngineInside
Shimano 105 goes electronic! No cables. No clutter. And lightning-fast precision shifts with the touch of a button. Discover 105 Di2 today. 🔗 Learn more via the link ⚙️
#ShimanoRoad
Celebrating
@rideshimano
’s 100th anniversary and long forged relationship with
@trekbikes
🤝 we are honored to introduce the Trek Project One bike. Visit the 🔗 check out the full build! 👈
#ShimanoRoad
We took years to give you seconds. Find out how we drew on the Science of Speed to bring you this extraordinary next-gen road group. Visit the link to learn more about the all-new DURA-ACE! 🔗
#ShimanoRoad
#DURAACE
We've talked with former Road World Champion
@petosagan
why he opts for disc brakes. Watch the video and let us know what kind of brakes would you choose for your next build?
#RideShimano
Introducing XTR M9100.
Building on our legacy of innovation, we're proud to debut our new 12-speed drivetrain featuring a 10-51t cassette while offering superior shifting and braking systems specifically tuned to meet the demands of all racers >
Employing the latest technology from DURA-ACE and ULTEGRA road components, Shimano 105 R7000 delivers added versatility & improved ride performance for a wide spectrum or road cyclists, including the addition of hydraulic disc brakes & refined ergonomics >
Shimano Multi Service technicians have been supporting riders for over 35 years at everything from regional rides and races to elite world-class competitions. Our team of mechanics are a part of a global team that serves as the official tech support of the UCI and USA Cycling.
Now, with 12-speed capabilities and premium Shimano technology, the newly redesigned DEORE M6100 mountain bike group will redefine your expectations of what performance parts at this price can deliver. This is the new SHIMANO DEORE.
#ShimanoMTB
#DEORE
This drivetrain just loves to keep it rolling. The new SHIMANO 105 mechanical 12-speed is engineered to help you preserve your energy. Visit the link to learn more 🔗
#ShimanoRoad
We’re betting that no matter what kind of riding you love, you want the most reliable and efficient components possible to keep your bike ready to go whenever you are. XTR 12-speed –proven by the world’s top athletes and up for whatever you ride.
#ShimanoMTB
#XTR
Ever-professional performance. ⚙️
Take a closer look at the SHIMANO 105 Mechanical, a groupset that delivers a brilliant low-fuss to high-joy ratio.
#ShimanoRoad
⚙️⚡️Introducing GRX RX825 Di2.
Connect on a deeper level to your bike, the road, and your next adventure with more control and Bluetooth connectivity at your fingertips.
Discover more at the link 🔗
#ShimanoRoad
Even under the most heated conditions, our ICE TECHNOLOGY FREEZA will keep things cool. Its stable, smooth, reliable and consistent braking performance lets you bomb down never-ending trails without a sweat. Promise.
Wow! This is
@TeamSunweb
's 2019 brand new Cervelo S5 equipped with DURA-ACE R9170 Di2 disc brake groupset, C60 wheels and topped off with a
#PRObikegear
saddle.
Great performance by
@tahneeseagrave
taking her first win on home soil and a nice second in the men Elite by Loris Vergier at the
@UCI_MTB
WC DHI in Fort William. Relive the best moment of the downhill finals in the Scottish Highlands 🎥 >>
Support the
@santacruzbikes
Back On Trail Benefit!
Donate to the restoration funds for wildfire-impacted trails near Santa Rosa and Santa Barbara for a chance to WIN one of two special edition Santa Cruz
#HightowerLT
's!
Bike check with Greg Callaghan of the CUBE Action Team racing on new XTR M9120 1x11 at Round 4 of the Enduro World Series.
Learn more about new XTR and how it's designed to meet the demands of top enduro racers.
#ShimanoMTB
The
#CochesAzules
ready to kick off La Vuelta. Shimano Neutral Support is dialed in to support the peloton during the three-week grand tour in Spain.
#RideShimano
By pairing a 10-45T or 10-51T cassette with a 38T or 40T (RX610) or a 40T or 42T (RX820) chainring, you can choose closer gear steps or ultimate range depending on gravel needs.
#ShimanoGravel
We're just a month away from the 2018 Red Bull Rampage.
Get excited with last year's incredible Caveman drop by Tom Van Steenbergen!
#ShimanoMTB
@redbullbike
With 3️⃣ new 12-speed mechanical drivetrain options, SHIMANO’s GRX RX820 lineup is ready to hit gravel roads anytime you are. With SHIMANO GRX, you'll make the most of your next unpaved adventure, no matter your riding style. Learn more ⚙️
#ShimanoGravel
MTB component technology has come a long way! We're proud of our history, and our neverending drive for better.
#ThrowbackThursday
#ShimanoMTB
📸 Dan Milner
Celebrating MTB through the eyes of the trail dog, Raven takes us from BC to Utah & South Africa where we meet some feisty, 4-legged personalities along the way. Watch Raven & friends hit jump lines, loam & build new trails in A Dog's Tale 🐾
#ShimanoMTB
Inspired by her home island of Bermuda,
@FloraDuffy
's custom
@iamspecialized
Tarmac equipped with DURA-ACE R9170 will make it's debut at tomorrow's ITU
@WorldTriathlon
Bermuda 📸: Michal Cerveny
We had to stop by the
@NinerBikes
booth here at the Sea Otter Classic to check out their newest prototype full-suspension Gravel Bike - the Niner MCR 9 RDO equipped with Ultegra Di2.