Richard Muskett | Growth Partner @Rich_Muskett Twitter profile

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Richard Muskett | Growth Partner

7 months

So did we crack $200,000 in February? Nope. We only went and did $328,028. From less than $3k rev a month and $50 ad spend a day... To over $300k on the back of just less than $50k a month ad spend. Low budgets and high AOVs are not ideal, but it can be done if you have the

Richard Muskett | Growth Partner

@Rich_Muskett

8 months

In 6 months we have taken a Garden supplies client from $2257 monthly revenue to being on track to easily blow through $200,000 this month. It all started with only $ 50-a-day ad spend on Meta and a shockingly bad website. This month will be $35k between Meta and Google. And

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

Looking for UGC creators out there experienced in Cosmetics, Skincare, and Fashion (apparel, lingerie, and footwear brands). Interested to see if Twitter is a viable option for locating talent?!

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

@cctvidiots Karma.

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

Looking to find some top-quality talented UGC creators for two projects we are working on. 1. Salad Cup Meal Delivery Brand. Amazing brand, scaling up aggressively, great sustainable and eco-friendly product. Subscription only. 2. Toothpaste Tablet Brand. Growing brand,

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

I have been working with a lot of UGC creators recently directly from Twitter. Honestly can say that everyone of them has been amazing. Prompt, professional, and have delivered some great content. Have been adding them to my creator list, and now building reoccurring work

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

So put out a tweet looking for UGC creators to work with some of our brands a couple days ago, and man, what a response! The next move is to match creators with our brands, and then look to start building a UGC dream team! The power of the bird app, crazy!

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

@DevMachette_ I would be taking 645,456 selfies with the flash for the rest of the night now. Just because.

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

Looking for UGC creators for a Saladcup delivery brand. Paid partnership, with the It'spossibility of ongoing work if you nail this. I am looking to talk to 35+ women. Busy professionals or busy moms (working or stay at home!) that would actually use this service. Bonus

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

Steal my custom setup that most Meta ad accounts are NOT using to fix performance problems! Easily spot potential issues in your funnel in less than 1 minute using ONLY your Meta ad account. No GA4. No complicated Analytics. All you need is my FDOC custom columns setup. To

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

The ONE thing I have noticed after using my A.B.C process to audit an account is the owner is ALWAYS surprised at what I find! Do you know what is hiding in plain sight in your account? That could be affecting performance without you even knowing! If you are a brand owner with

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Richard Muskett | Growth Partner

@Rich_Muskett

2 months

If you want Meta to stop messing with your ads, make sure you have turned off this. We have seen copy from ads that are turned off (4th of July ads) be used on evergreen ads that are still live due to this feature being on. In "Advertising Settings" at the ads manager level,

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

I had a lot of questions from this asking how I am analyzing creative tests using Ads Manager. So I am going to let that secret slip too... Get my Custom Columns Setup I use to easily analyze creative in minutes. Without paying for a third-party tool like Motion. PLUS a demo

Richard Muskett | Growth Partner

@Rich_Muskett

6 months

Steal my custom setup that most Meta ad accounts are NOT using to fix performance problems! Easily spot potential issues in your funnel in less than 1 minute using ONLY your Meta ad account. No GA4. No complicated Analytics. All you need is my FDOC custom columns setup. To

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

@VedikaBhaia They are all founders.🤣

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Media Buyer Level Up #13 📈 🧠If you are "testing" ads, you also want to be learning. If by testing you mean putting ads into an ad account and if they don't spend thats test over, this tweet is not for you. Here are 8 steps to break down your ads, and learn from every test.

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

DTC Twitter has all the same character types as the local gym you go to... What? Read on and see if you agree... 1. Gym Bro/ DTC = Chad Media Buyer This guy has no form, no training knowledge, and is the guy you hate in the gym. Yet despite this, he gets amazing results,

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

These 2 changes allowed us to take a struggling account and lower CPA by 25% and boost AOV by 18%. 📈 May 2023 has been tough for some accounts. And sometimes, despite following best practices or your own processes, you just need to think differently. This account runs all

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

Looking for a UGC creator to review a toothpaste tablet. Would love someone who is already using tablets, or would like to try them and can give an honest review. Looking to find some middle ground between a real customer and someone who can deliver some usable content.

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

If you have kids this is not humanly possible. 😂 Want to see my dad life version. 5am - Wake. Unsure if I have been up in the night. Hope like F**K kids are asleep. Knock back an orange juice, get out of the house, and go to the gym. 06:30 - Get home from Gym. Hope like F**k

Dickie Bush 🚢

@dickiebush

1 year

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Richard Muskett | Growth Partner

@Rich_Muskett

3 months

If you are not using heuristics in your ads yet, you are missing out on 50% lower CPAs. But how is this even possible, and what the heck even are they? So I have been coaching founders in @Jessie_HealyDTC Eccom Rockets group this year. Helping founders that run their own ads

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

After 3.5 years of grinding, building, and learning it all felt like it came crashing down last week📉 🤔I was unsure if I was going to put this on Twitter, and have deleted it once. But here we are Last I had a message from a friend whose Meta ad accounts I had just audited

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Richard Muskett | Growth Partner

@Rich_Muskett

2 months

Love seeing the 20-year-olds post on here "If you are 19 and are not a millionaire then what are you even doing" I am 42 years old and have no idea what I am doing. 🤣

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Research done for a new product we are launching in less than 1 hour, using GPT + Browsing. 🤖🔥 Here are the steps. 1. Paste links from product reviews page into GPT and ask it to read. You can also do this for competitors reviews. 2. Ask for the 2 Main Mass Desires from

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Richard Muskett | Growth Partner

@Rich_Muskett

8 months

A great breakdown here on CBO "one campaign" style account setup VS ABO testing + CBO/A+ scaling setup. Honestly, we use both. @gold_tesla has been media-buying the shit out of our accounts. And we go with what gives us the best results, on that account, for that brand. A

William Kast | Ad Creative & Meta Ads

@williamkast_

8 months

I saw people arguing about running a 1 CBO campaign structure VS running 1 testing ABO & a scaling CBO / ADV+ campaign structure. I worked with both of these structures and I will tell you which will work best for you based on facts & tests. In points 1. and 3. I explain how

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

Trust the algo. Don't trust the algo. Only test in caps. Never test in cost caps. Video is working. Only Static is working. UGC is dead on Meta. UGC is killing on Meta Comments are good. Comments don't matter. Copy testing is important. Copy makes no difference. And that's

Ben Radack 🏝️

@benradack

4 months

I've never been an audience test kind of media buyer But this week I've been killing it with audience tests Sometimes, Meta just doesn't know who to show your products to Don't ALWAYS trust the algo It's not always right.

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Richard Muskett | Growth Partner

@Rich_Muskett

2 months

Having a bit of a weird week, so thought F**K it, let's do something crazy to shake things up. Let's break down an ad that has been running for 15 months and winning. But how? I will show you the thinking that went into this winning static. Averaging a $23 CPA on a $110

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

@stillgray What are you tipping for here? Her great customer service skills? Her charisma? 🤣

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Richard Muskett | Growth Partner

@Rich_Muskett

8 months

In 6 months we have taken a Garden supplies client from $2257 monthly revenue to being on track to easily blow through $200,000 this month. It all started with only $ 50-a-day ad spend on Meta and a shockingly bad website. This month will be $35k between Meta and Google. And

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

How did we help raise revenue by over 200% and into 7 figures? Drop nCPA by 9% . And increase Blended ROAS by 13% in November for a FB consulting client. Literally just a few simple steps. This was a 'done with you' process I went through with the founder who runs the ads.

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

@SarahLevinger Add a Google maps search bar at the start with "problem you are searching to solve" that your product is the solution for and whammy. - first creative test sorted

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Richard Muskett | Growth Partner

@Rich_Muskett

3 months

Just had an angry message from a client that we are making "a lot of mistakes" in an ad account. The account is performing strongly. But they just had a call with a Meta Pro Support Rep. And that rep told them - "she also said that we need to have more campaigns running of

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Richard Muskett | Growth Partner

@Rich_Muskett

11 months

Looks like Meta needs to contact Meta Support. Good luck with that. 😂😂

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

Hot Take🌶️🔥: "make ads that don't look like ads" is a load of crap. A cliche pedalled in DTC world. Why? Have you spent anytime on these platforms??? Every placement has a massive CTA button. In blue or pink on reels, stories or tiktok. Or in the ad post on feeds. With

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

@AmandaTreefield @JonathanPieNews This is a great idea. Perhaps you could unite with the European countries and enjoy free trade and freedom of movement. Oh hang on a minute...🤣

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

Here are 10 + 2 research-based pricing facts for marketers to test. I guarantee there is at least 1 you never knew! @SarahLevinger introduced me to the "Handbook On The PsychologyOf Pricing" recently, and it's blown my mind. Grab my notes so far, below - 1️⃣ Place the lower

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

We spent Q4 developing a one-stop doc for launching clients 🚀 A simple process for a remote team >Onboarding Checklist >Client & Customer Survey >Research >Creative Strategy >Creative Reporting Grab your own Brand Buddy now🙋‍♀️ Retweet and comment below I'll DM you a copy!

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

Plenty left in the tank 🤣

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

Media Buyer Level Up #39 📈 Check frequency against spend. This will give you insights into how Meta is using your ad and where in the funnel it's placing it. EXAMPLE: Low spend but high frequency. Meta is using this as a retargeting ad, showing it to a small pool of

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

A Question for team "trust the algo" over everything. We launched a new campaign testing a new offer for a brand. 1 CBO campaign. 4 DCT adsets. 3:2:2 method ads. A mix of statics and UGC. In the first 5 days, the campaign spent heavily on Adsets 1 and 2. 3 and 4 barely

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

Stop guessing with your Facebook ads. Master this one skill, and transform your ads from ignored to irresistible with this framework. Read this thread and learn how to apply awareness levels in less than 2 minutes. Then easily apply and watch your R.O.I take off. So before

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

@DevMachette_ Reclining your seat before the flight even takes off. Being the only person on the long haul flight with their light on when its a night flight and everyone else is sleeping.

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

Just had my 3rd one to one with @SarahLevinger and wowwee😍 Almost every course I have ever done in this space ended up with me having buyer's remorse... haha But there is no chance of that working with this legend! Looking for mentoring in the creative strategy game? Give

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

📈We have taken a client's ad spend of $800 a day last week, to $2855 yesterday 🔥Revenue has gone from $2500ish a day to $10k + a day. 🤑Whilst improving MER, nCPA, and CM. ❓How? 🤳1 Banger ad. 🍀Lucky? 💪Nope, we have been working toward this ad with losers and near

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

As promised - Here are the 5 Biggest Issues I am finding in ad account audits as of the 21st March 2024. This month I have done 15 ad account audits. I Literally did 3 more last night and this morning. From - - Inbound Leads - Founder Coaching Calls - Troubleshooting help

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Richard Muskett | Growth Partner

@Rich_Muskett

11 months

Seeing performance go downhill on Meta? 📉🧨 Check your placements, and where Meta is dumping your spend. 💸 I have a brand spending 5 figures a day on Meta, and we know historically (forever) that Facebook feed is our highest spending and most profitable placement. Our demo

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

I left a hell hole of a 9 - 5 almost 5 years ago to take a punt on becoming a Facebook ads freelancer. Having experts like @SarahLevinger be open to help and answer my (many, many, many... 😂) questions along the way has been a HUGE cheat code for me. While DTC Twitter can be

Sarah 🦕

@SarahLevinger

4 months

@rich_Muskett - a savant, pro-level creative strategist/media buyer. @CourtFritts - genuine human and all around smarty pants when it comes to media/marketing strategy. @natelagos - hands down one of the most talented growth marketers I’ve ever met, a true offer-psych pro.

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Richard Muskett | Growth Partner

@Rich_Muskett

9 years

The Personal Trainer Development Center is a MUST. Awesome FREE resource for fit pros --> via @jon_ptdc

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

Almost 4 years ago I was working from a Covid quarantine hotel bathroom. Trying to get freelance clients in the middle of the night. My wife, 4-month-old and 2-year-old were all asleep in the same room. We had to do an 18-day stay there as part of emigrating back to New

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

We scaled a small brand last month, doubling their sales and hitting a 72% increase in profit with a 24% drop in nCPA. We did it using our A.B.C process. 🔍Over the last two weeks, we covered the 'A - Audit,' and the 'B - Brand Research'. Today, we are going to go over 'C -

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

@samfelg @gold_tesla is your man for anything AI @walker_levan for Google @viniciuspetrid is a full funnel boss @lucian_armasu basically a genius @_phoenixha for anything attribution @max_rosewater for Cost Caps and CTC insider info And @NicoleCrowell00 for the best creative strategist

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

X is a lot of smoke and mirrors... But not everything comes easy in DTC like you are led to believe... We are having some strong success with a brand right now that could have easily fired us in the first 3 months. This was due to some "bumps" in performance while we figured

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Richard Muskett | Growth Partner

@Rich_Muskett

11 months

@binghott @Karanjassar @andrewjfaris This is the perfect answer. The thing about testing creative is you want to learn. No spendy = No learny By going all in on CBO/ASC/CC etc - Short term you might be protecting the downside. Long term you just might be making crappier ads.

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

We were really struggling to get traction with a client last month. This week we lowered CPA from $40 to $15. How? After testing over 80 ads across multiple angles and concepts since starting with them, it was time to pivot. So what were we going to do differently? Taking

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

In the last few days I have got halfway through @TaylorHoliday Bridges YouTube series. And am also halfway through "Profit First" by Mike Michalowicz. Both have been insanely good so far. Will report back on completion.

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

The 3 easy steps I use to pick the strongest products for paid advertising campaigns. How to analyze your inventory using the following steps: 1. Bestsellers: Identify which items are driving the most orders. And also which product is driving the most profit? 🏅Pro tip:

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

This is a tweet. That's the tweet.

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

Took a loss on this client in March. We had set a goal of $400k in rev. And the client had a stretch goal of $500k if we could maintain KPIs to keep scaling aggressivley. In February they did $328k Last year they were doing less than $2k in monthly revenue. So have had some

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

The one most important question to ask yourself as a marketer... WHY? - Why are people dropping off before adding to cart? - Why are people actually buying? - Why am I turning that ad off? - Why am I using ABO to test? - Why is hook rate 40% - Why... Because when you

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Richard Muskett | Growth Partner

@Rich_Muskett

9 months

We moved our whole agency over to Ad Beacon last year. One of the big reasons, when we scaled using other attribution partners we incurred higher costs. Not with Ad Beacon. We have all our accounts at a fixed rate. Forever. Ever-ever. One of those clients we have grown 6X

Phoenix Ha

@_phoenixha

9 months

Receiving this from our @ad_beacon agency client... we love when they create their own case studies.

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Richard Muskett | Growth Partner

@Rich_Muskett

8 months

Are you stuck in a 2FA Meta nightmare? Frustrating right? 😡 Take control with this 5-step checklist I put together for you after spending over 75 hours locked out of my account. 🤫And at the end, I will reveal a secret tip that hackers use to get into ALL of your accounts...

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

About 18 months ago we had a serious problem at the agency. We were taking on any and every client. And focusing on acquiring as many clients as possible. But performance for these clients was below where we felt it should be. So what did we do? We forgot about client

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

@social_savannah ROAS is high = King of Media Buyers. ROAS is low = Sudden feeling of imposter syndrome. 🤣

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Richard Muskett | Growth Partner

@Rich_Muskett

2 months

Blows my mind how many after-the-click experiences do not align with ads. So many accounts think they have an "ads problem" when they have a Landing Page problem.

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

I recently had a call with a brand to go over their creative output and quality. 🤔And wow, did I underestimate them! We run their media buying. They like to produce most of their own content. And things had really slowed down lately, both volume and results-wise. 💸 The call

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Richard Muskett | Growth Partner

@Rich_Muskett

4 months

May has been tough. 😐 January - April: we were scaling aggressively across almost all our e-Com accounts. Felt like we had things figured out. Meta was on easy mode. But May has been a total curveball across a lot of accounts. So we focus on what we know we can control.

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Richard Muskett | Growth Partner

@Rich_Muskett

3 months

So far this week - Had Covid Had to fill in for our Linkedin media buyer Had a client take a Meta Pro's advice over mine. 🤔 At least my kids are not off school sick Oh hang on a minute... 💀

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

@cpaik Training with terrible form ➡️ CrossFit 🤣

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Media Buyer Level Up #39 📈 Check frequency against spend. This will give you insights into how Meta is using your ad and where in the funnel it's placing it. EXAMPLE: Low spend but high frequency. Meta is potentially using this as a retargeting ad, showing it to a small pool

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

I run the creative strategy at the agency. But I do it in partnership with our creative lead. Sometimes I give detailed briefs to work off. Sometimes the briefs are a lot looser, and the creative team has a lot more license. Why does this work? Because our team makes ads

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Do you know why people ACTUALLY buy your product? Dive into your reviews and comments - you might be in for a surprise! The gap between the benefits you THINK your product offers, and the benefits people are ACTUALLY experiencing can be huge. After working with over 40

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

We are not "all in" on any one method or tool in our ad accounts. ASC - If we have a reason we use it. Not all in. ABO - If we have a reason we use it. Not all in. CBO - Yep. Cornerstone of many accounts. Not all in. Caps (Bid/Cost) - If we have a reason. Not all in.

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Richard Muskett | Growth Partner

@Rich_Muskett

11 months

@herrmanndigital I think meta is pulling back on meta spending too. 😂

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

Copywriting was the second skill i poured hours into learning, after technical media buying. Its the foundation of direct response marketing.

Lauren Labeled | FB & TikTok Ad Creative Agency

@LaurenLabeled

6 months

To be amazing at making ad creatives is to be an amazing copywriter. Why don’t I see more people talking about that?

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Richard Muskett | Growth Partner

@Rich_Muskett

11 months

Remember: No Spendy - No Learny...

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Media Buyer Level Up #8 📈 Before you start worrying about targeting. Or even ads. Think Mass Desire. What is the dominant desire driving prospects to purchase? Find these in your reviews, comments, surveys, competitors' ads & reviews, etc Get to know the real WHY people

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

Played 40 minutes of rugby yesterday at 42. Today can barely walk. It's mother's day here in NZ. So I need to pretend I am fine. As looking for sympathy will not go down well. 🤣🤔

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

❌Facebook ads aren't - A way to shift all the crappy products you are stuck with. ✅Facebook ads are - A great acquisition tool to bring new customers into your ecosystem.

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

How did we help take a subscription-only brand from $338k in November 2023 to $1.35m in March 2024? Without spending budget on creators or influencers Without building 1 Landing Page Without using Whitelisting Or using the latest hack Just 3 Levers To Scale - 1. Stronger

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Richard Muskett | Growth Partner

@Rich_Muskett

8 months

Media buyers: January has been terrible... @gold_tesla : Just casually adding over 4000 subscribers to a subscription-only business. When A+ creative strategy meets A+ media buying you know it's on. 🔥📈

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Media Buyer Level Up #10 📈 > Export your 2 and 3-star reviews (better than 1 star as people give more balanced feedback rather than just a rant) OR > If you do not have many reviews, find competitors that do, and scrape their reviews. > Paste into chat GPT > Follow a set

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

If you run FB ads and you use spend as your "North Star" metric. You messed up. Example: We have a scaling campaign with our winning ads in it. Had a new ad that has performed well enough in testing to give it a shot in our scaling campaign. For the last 5 days, this ad has

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

Before you start needlessly worrying about targeting. Or even making ads. Think Mass Desire. Do you REALLY know the dominant desire (or desires) driving your prospects to purchase? Find these in your reviews, comments, surveys, competitors' ads & reviews, and forums. Knowing

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

When you and your client's goals are aligned, performance deals can be such a good fit for both parties. Currently working with a brand that had set us some streeeeetch goals. Not going to lie. I was not 100% certain we could hit them. But never one to shirk a challenge, the

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

@itsConnor_M @SeanEcom 100% agree. Have to lead with empathy, find out the reason why and then work back from here. At the minute we have no context to work from. Some seriously shit answers in this thread that scream out "Boss" rather than "Leader".

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

We scaled an account this month doubling their sales and hitting a 72% increase in profit and a 24% drop in nCPA. The only thing that stopped us from scaling more was stock levels. How? 1 Banger of an ad...? But was it just 1 ad though.... Nope, that ad was a result of

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Would you like to know how to boost your creative tests' chances of success? Start thinking about your audience's emotional motivators. In simple terms - the benefit of the benefit. The reason people ACTUALLY are buying. Go that layer deeper. That extra effort will pay off.

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

There is one BIG difference I see in ad accounts that are winning, and those that are struggling. 💩 What is it? ❌ Poor Account Structure? ❌ Not Enough Creative Testing? ✅ No clear offer. But, offer does not mean - ❌Slap a sitewide discount on and bobs your uncle... An

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

Building bonds with the boys. Taking a week off already has been a great decision. #dadlife

Nick Shackelford 🦾

@iamshackelford

6 months

Anyone building something they really love right now?

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

@0xgaut That's $679895 groceries in NZ. Just that amount of honey alone you would need a mortgage for.

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

Stuck at $30k - $50k revenue a month? Trying to crack the code to get to the next level? So what's the secret we have been using to take brands from less than $10k a month to $250k+...? I know what you thinking...But no, it's not "make more ads" or "spend more money!" Let's

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Richard Muskett | Growth Partner

@Rich_Muskett

6 months

If you can media buy to a decent level AND are a solid performance creative strategist, you are golden.

Sam O'Halloran

@ohalloran_sam

6 months

Media buying is still by far the best high income skill to learn right now. Demand for skilled media buyers far exceeds the supply.

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Richard Muskett | Growth Partner

@Rich_Muskett

8 months

🧠9.5 Steps to improve your next creative test! If your "test" is merely launching ads and hoping for the best, read on. And remember... No spendy, No learny... 9.5 steps to analyze and learn from every ad test: ✅1. Impressions/Spend: Enough impressions to draw insights? If

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

How we helped increase a brand's revenue by over 500% without launching ANY new creative. And all it took was one audit. 💩I know what you are thinking. Stop with the BS. But this was an easy one. Last month I audited an account after speaking to a founder who was

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Richard Muskett | Growth Partner

@Rich_Muskett

5 months

Check out this Meta abomination 🔽 Ad performance tanking? Check your links... We had ads in an account that was "opted in" (without us knowing) to a Beta test that put multiple links on the bottom of our ad. The problem is, that this is a subscription-only product that we

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

@herrmanndigital We have been running Pinterest successfully for a client that has FB/TT/Pin. The beauty of Pinterest is good content is truly "evergreen". A strong Pin can last forever. It's so low maintenance and seems to be once something is working, you are golden. Our Pinterest budget is

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Break Through Advertising is THE copywriting bible.📔 Here it is in 10 bite-size bullets for marketers or founders that have not read it. 1. Market Desire - What is the mass desire? What is your minimum viable market? You cannot create desire, only channel existing desire.

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Richard Muskett | Growth Partner

@Rich_Muskett

1 year

Media Buyer Timesavers #6 ⏱️ Where are you building new ads? Wherever you are launching them? Stop 🛑 Have an ORIGINALS campaign that never goes live. Use it to build and store your ads. Have a new adset each month for organization. Keep things tidy. Find ads

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Richard Muskett | Growth Partner

@Rich_Muskett

11 months

Does anyone know anyone that can help with a META banhammer? Been hacked and restricted from advertising this week. Not the best of weeks.

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Richard Muskett | Growth Partner

@Rich_Muskett

2 months

The worst thing you can do when cold outreaching me is start with "Hey Brother"... This is reserved for someone you are tight with. Please do not "hey Brother" me no more.

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Richard Muskett | Growth Partner

@Rich_Muskett

2 years

@nicktheriot_ Little tip. Take your client's reviews for the product/offer you are creating ads for. Paste them into GPT. Ask it to pull out emotional motivators, objections, common words, awareness levels, etc. Hey, pretty much anything you want. Now you can ask it to use this to write

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Richard Muskett | Growth Partner

@Rich_Muskett

7 months

@beckylitv So first question - You say performance has been down? So were these two ads performing previously? If so what changed? And where is the problem? Next question - Who are you targeting with these ads? As in the awareness level? Some examples >People who have never heard of

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