We share
#realestatemarketing
tips, tools, and trending stories that help real estate agents and brokers generate more (and better) buyer and seller leads.
Edition 31 of our lead-generation newsletter for Realtors is out!
This edition (sponsored by
@AdQuick
) covers...
๐ก A Framework to Get More Website Popup Conversions
๐ ๏ธ Our Favorite Tool for Your Own Research Assistant
๐ฐ The Impact of Private Listing Networks on
A
#Stoic
philosophy we love & that applies perfectly to
#realestatemarketing
is:
You have to be willing to look stupid, to be bad at something
In order to get to where you want to go, you have to start somewhere
Stop trying to make your website or content perfect. Just start!
Edition 30 of our lead-generation newsletter for Realtors is out!
This edition (sponsored by
@HubSpot
) covers...
๐ก How to Maximize Your Website's Prime Real Estate
๐ ๏ธ Our Favorite Tool for Writing Better Copy with AI
๐ฐ The Impact of Google's New Ads on Real Estate
Realtors, please do not put your brokerage's name in your social media handles (unless you own the brokerage).
You should be building your own brand, not someone else's. And it only makes your handle harder to remember and messier to change when you change brokerages.
The first edition of our shiny new email series is going out tomorrow.
If you want legit insights on generating more buyer and seller leads from your online marketing, then get on the list at
We're looking forward to sharing it with you!
How are you nurturing your leads?
And no, a few follow up calls does not count
You need to be providing value to your leads with every touchpoint (call, email, SMS, mail, coffee meeting, etc)
If youโre not following through, then youโre just following up
#realestatemarketing
Here are 25 of our favorite real estate
#ChatGPT
prompts that you can (and should) start using now.
ChatGPT (or Bard or Bing) will not replace your value as a Realtor, but it can save you time, help you communicate better, and contribute to your lead generation efforts. ๐ค
PSA: Copying a successful/popular agentโs website will not replicate their results for your business.
You will never be them. They will never be you.
Be original. Be resourceful. Be creative.
This is how your
#realestatemarketing
will help you stand out.
Edition 26 of our lead-generation newsletter for Realtors is out!
This edition, sponsored by
@Betterment
, covers...
๐ก An easy SEO tip to earn a featured snippet
๐น Our favorite tool to get video testimonials
๐ผ A new real estate organization goes live
๐ Link in the
Does your
#realestate
website have these MUSTs checked off?
โ๏ธ Easy to find / click phone number
โ๏ธ High quality property images
โ๏ธ A unique selling proposition
โ๏ธ A call to action (not search the mls)
โ๏ธ Fast loading, easy to navigate pages
#LeadGeneration
starts here.
If you're on here (whether you call it Twitter or ๐), do yourself a favor and make sure you have these things in place...
โ Use your actual name for your display name
โ Describe yourself in your bio - Luxury Realtor in Austin, TX
โ Use a clear, quality headshot for your
You're lucky if you get more than 2-3 seconds from people who visit your website, which is why it's critical that you answer these 3 questions (as high up on the page as possible)...
1. What do you do?
2. How will you make my life better as a client?
3. How do I work with you?
50 AI-Generated Social Media Prompts for Realtors
Need a little extra help with your social media posts?
@p_agnew
just shared 50 AI prompts on the
@buffer
(our preferred social media management tool) blog to get you started.
We then took that list, using AI, and modified those
Edition 29 of our lead-generation newsletter for Realtors is out!
This edition (sponsored by
@Roku
) covers...
๐ฐ How to Quickly Get More Leads from Your Ads
๐ Our Favorite Tool for Content Curation
๐ค๏ธ Why You Need to Start Talking About the Weather
Read the new
Edition 28 of our lead-generation newsletter for Realtors is out!
This edition (sponsored by PodPitch) covers...
๐ Why & How to Shift to Example-Driven Content
๐คณ๐ฝ Our Favorite Tool for Better Headshots
๐ฐ Why You Need to Market Your Negotiation Skills
Read the
Edition 27 of our lead-generation newsletter for Realtors is out!
This edition, sponsored by PodPitch, covers...
๐ 12 CTR-Boosting Tips for Your Email Campaigns
๐งน Our Favorite Tool to Cleanup Your Email Database
๐ A New AI-Powered Home Search from
@Zillow
Read the
The real estate market is a fast-paced, up-and-down roller coaster thatโs extremely competitive.
Here are a few ideas on how to get more real estate leads headed in your direction (Protip: Make sure youโre using the latest lead gen technology, too ๐จโ๐ป) .
Want better results from your content marketing efforts?
Check out our latest guide to (1) learn the core components, (2) get our favorite tools and (3) see a detailed campaign example.
#contentmarketing
#internetmarketing
#marketingtips
Today we want to express our gratitude to all of the hard-working Americans that keep this country running.
This especially includes the dedicated
#Realtors
who continue to help us buy, sell, and rent our homes despite the unpredictable market conditions and daily hurdles.
If youโre seeing this, then youโre most likely following us and for that weโre very grateful.
There can be a lot of noise on here; hopefully weโre able to add some substance to your feed every once in awhile.
Thank you for making us one of your
#realestatemarketing
sources ๐๐ฝ
Studies show people are 50% more likely to say yes to a small request if you ask a large one first
Ask your buyers a large request first
(Something that you donโt actually need them to say yes to)
Follow up with the smaller, real request
h/t
@KateBour
#realestatemarketing
Edition 25 of our lead-generation newsletter for Realtors is out!
This edition covers...
๐ง How being more curious can get you more leads
๐ Our favorite trending topics tool
๐ How the new
@Google
core update impacts your site
๐ Link in the comments below ๐
Want to generate more buyer leads with as little money and time as possible?
Write. Better. Property Descriptions.
Seriously. Your registrations and inquiries WILL increase IF you actually start writing better, more creative and more enticing descriptions.
Go. Do it now.
#HappyVeteransDay
๐บ๐ธ to all of the hard-working Realtors that not only sacrificed their time and lives for our country, but are now also helping families find and sell their homes in good markets and bad.
We appreciate you and celebrate you today (and throughout the year).
If you're an estate agent in Europe, then this update is for you...
@Google
has opened up its to Local Service Ads to estate agents in the UK, France, Italy, Germany, Spain, Ireland, Switzerland, Belgium, and Austria.
These ads are a great way to stand out, at the top of
Do You Want to Generate 10x More Leads from Your Real Estate Website, Ads, and Email Campaigns?
You need better headlines. Try some of these templates:
โช๏ธ How-To
โช๏ธ Transactional
โช๏ธ Reason-Why
โช๏ธ Probing Question
โช๏ธ If-Then
#realestatemarketing
#copywriting
You need to put the same level of importance on every type of interaction you have with prospects and clients
Website, texts, emails, calls, mail, etcโฆeach one says a lot about you. One bad interaction could ruin the rest.
Consistency = ๐ฐ
#realestatemarketing
Whether you want to or not, yo need to be paying attention to this as a
#Realtor
. As options expand, convenience becomes the norm and tech takes more of a front stage in a transaction, your business and marketing need to adjust.
If thereโs one industry where the labor illusion applies bestโฆitโs definitely real estate.
How are you communicating and sharing all of the work youโre putting in behind the scenes?
#realestatemarketing
๐ก
#imTIPS
: A lot of companies use "fast" as a unique selling proposition. However, fast is not always what buyers are looking for
People are curious about how you do what you do and may value your end product/service more if they believe it required a lot of effort
#marketing
Will
#AI
replace Realtors?
No, we donโt think so.
Howeverโฆ
Realtors that donโt embrace and use AI will get left behind. That we believe in wholeheartedly.
#chatgpt
#openai
Today, we pause to honor our heroes.
To all the veterans who have served and those who continue to serve our country, we are forever grateful for your bravery, sacrifice, and dedication.
Your unwavering courage makes our nation stronger.
Thank you for protecting our
#imTOOLS
: Hate creating personas for your marketing campaigns? Well, now you no longer have an excuse to skip this important step as this handy new tool from
@HubSpot
makes it dead simple and kind of fun. ๐๐ฝ
#personabuilding
#targeting
This is one of the best quotes/tips for
#Realtors
...
Trust = Consistency + Time
When you play the long game with your clients (and prospects) and are consistently helpful and responsive, then you will lock in clients for life.
#realestatemarketing
#realestatetips
๐
#imQUOTES
: You can convince a few one-off customers to buy from you. However, to attract, earn, and keep long-term, loyal customers you need to establish an unbreakable level of trust.
Reid's formula is how you do that.
#marketingquotes
#reidhoffman
#trust
#marketing
Focusing on building relationships with your customers and partners is more important than ever.
When you build strong relationships, you create a foundation for long-term success.
Here are a few tips for building strong relationships with your customers and partners:
โขBe
Edition 19 of our lead-generation newsletter for Realtors is out!
This edition covers...
๐ค How to Train AI to Create Copy that Converts
๐ฌ Our Favorite Tool for Personalized Direct Mailers
๐จ Google's Search API Leak and How It Impacts SEO
๐ Link in comments ๐
๐ Real Estate Book Recommendation
If you want to pick up some great tips from a
#Realtor
who earned his success, then we highly recommend...
โญ๏ธโญ๏ธโญ๏ธโญ๏ธโญ๏ธ
The Agent's Edge from
@JordanCohen21
()
It has some solid advice on getting listings that you don't
What does your online marketing funnel look like?
You have one, right? If not, then stop spending $$ to drive traffic to your website and get one in place first.
At the least, you need a landing page and an automated email follow-up sequence.
#realestatemarketing
#HappyFathersDay
to all the
#RealtorDads
who juggle open houses and homework, contracts and carpools.
Remember, 'The quality of a father can be seen in the goals, dreams, and aspirations he sets not only for himself but for his family.' - Reed Markham
Keep building dreams,
#HappyMothersDay
to all of the superhero Realtor moms who manage their families, their clients, and their listings all at the same time.
You deserve appreciation and gratitude the other 364 days of the year too.
Does your real estate website have unnecessary design elements that take away from your most important copy and content?
Examples:
Animated buttons
Image carousels in the hero
Generic illustrations, graphics & photos
Remove it
Less is more in
#webdesign
#realestatemarketing
Itโs only a matter of time before AI-generated property descriptions become standard operating procedure.
Have you played around with
#ChatGPT
from
@OpenAI
yet? Itโs really good.
#realestatemarketing
๐ค
Letโs enjoy this
#MemorialDay
๐บ๐ธ holiday, but not forget that it represents honoring the many brave men and women who made the ultimate sacrifice for their country and future generations.
Knowing your target audience is vital for an effective online marketing strategy.
Whether you're just starting to identify your target audience or refining an existing one, we have a quick and easy tip for understanding your target audience better.
Step 1: Go to
If youโve got your target audience well defined, then you should be running creative ad campaigns on
@YouTube
.
Couple those with ads that retarget viewers that watch more than half of your video(s) and youโve got yourself a high performing 1-2 punch. ๐ฅ
#realestatemarketing
Struggling with what to share on social besides just listings and market updates?
Try theseโฆ
Milestones
Lessons from Successes and Failures
Behind the Scenes of Your Day
Your Mission as a Realtor
Ask for Feedback/Input
Remember though:
#JustBeYou
#realestatemarketing
Edition 22 of our lead-generation newsletter for Realtors is out!
This edition covers...
๐ How and why to get more "Sends" on IG
๐ค Our Favorite Tool for Humanizing AI text
๐ Universal Analytics is gone; now what?
๐ Link in the comments below ๐
Some insights from
@instagram
on how their
#algorithm
works:
tl;dr
- you see more of what you engage with
- feed ranking doesn't favor any specific format or feature (e.g. Stories)
- the old feed algo isn't coming back anytime soon
Are you trying to get some traction over on
#YouTubeShorts
with your real estate videos?
Give this short ๐ฅ a watch for some helpful insights into the Shorts algorithm.
P.S. A lot of this is platform agnostic so if you're making videos, then don't
Here are 3 simple
#realestatemarketing
reminders to start your weekโฆ
1) Use the same profile pic across your social accounts
2) Get a branded email (jane
@mywebsite
.com) - no more aol or yahoo!
3) Put your website URL, mobile number, and social handle in your email signature
REMINDER: Just as each buyer and seller of yours is different, so is each prospect that visits your website, gets your emails, and sees your social posts/ads.
Each person requires a personalized experience if you want them to contact you and work with you.
#realestatemarketing
Want to generate more buyer and seller leads from your website?
Create/update your content so it appeals to people with different search intentions.
If you just drive everyone to the same content, then youโre going to create a conversion leak.
#realestatemarkering
How is your
#emailmarketing
strategy? Non-existent? Ineffective?
We got you ๐
Bookmark and use our ๐งต below โ to start generating more business from your email campaigns.
#realestatemarketing