Looking to achieve success in product management?
I went through 1000+ tweets from experts to curate a list of top threads to help PMs with topics like
๐ฏStrategy
๐งProduct Sense
๐ฃ๏ธCareer
๐คUsing AI
& more
It's yours for free
Like + Reply "๐"
(Follow so I can send the link)
Why does every project feel like it's never delivered on time based on initial estimates? Dave Stewart explains the hidden work within the work in an excellent visual.
I wanted to make a joke about being a
#productmanager
But,
Legal said itโs not compliant
Research said users prefer threads
Marketing said itโs against brand
Design said it needs a CTA
Content said copy isnt funny
Engineering said it will take 3 sprints
#productmanagement
Spotify's use of the DIBB framework (Data -> Insight -> Belief -> Bet) is an interesting visual example of how to prioritize initiatives and align teams.
This method helps drive North Star goals by focusing efforts and offering context and guidance for individual teams.
User stories vs. Job stories ๐ค
User stories capture broad needs of user personas, while Job stories zone in on specific situations where a product is 'hired' for a task. Think general use vs. specific context
Here is an example comparing the two across a few common features๐
Most companies often focus on the product as the center of the users universe.
But for users itโs the entire funnel that drives their experience and perception.
Oftentimes product managers get swept by a singular focus on the aesthetics and experience of the core product
A fantastic way to think about your career growth in the face of incomplete or unsatisfactory feedback
I see this coupling strongly in some of my own skillsets as a product manager, and this can be extremely helpful as a tool for introspection and self-evaluation
Src: The Skip
In 2016 Gartner introduced a model that combined Design Thinking, Lean Startup, and Agile.
The goal here was to create a robust framework for innovation and product development.
It ensures that products are user-centered, validated in the market, and developed in a flexible
As a product manager in the field of AI/ML, it's crucial to have a strong grasp of key concepts
This knowledge will help you navigate the industry with confidence and make informed decisions.
Here are 15 important terms with examples from popular products๐
The Value Pyramid from Bain & Co. illustrates the relationship between or relative hierarchy of customer needs.
It helps companies identify what matters most to their customers, so they can prioritize these aspects in their product development, marketing, and overall strategy.
Dual-Track Agile is an approach to product development that emphasizes discovery and delivery tracks happening concurrently but independently.
The Discovery track is where new ideas are explored and validated. The goal is to identify valuable, usable, and feasible solutions
Here's a handy cheat sheet of psychological principles to inspire your next product feature ideas.
Reference them in your PRDs to reinforce your rationale.
I won't lie - prompt engineering is becoming a much needed skill even as a PM.
Great visual from a research paper proposing a general taxonomy that can be used to design prompts with specific properties to perform a wide range of complex tasks๐
First Principles Thinking is a game-changer for Product Managers
It is a way of reasoning from foundational truths and encourages us to dismantle problems to their core truths and challenge assumptions
Here are four areas where PMs should apply first principles thinking: ๐
Product managers are constantly juggling trade-offs on their roadmap. But how can you level up your product decisions?
Enter Google's HEART framework! ๐
Initially designed for UX teams, it's also a game-changer for PMs
Here is a handy guide to Google's HEART framework๐
Interesting view into navigating oneโs growth as a product manager
When it comes to product management, there are a 3 key areas of expertise to focus on:
1. Product knowledge: This includes understanding the product, industry, business, and customer base you are dealing with.
A small work update ๐
ฬถGฬถrฬถoฬถuฬถpฬถ ฬถPฬถrฬถoฬถdฬถuฬถcฬถtฬถ ฬถMฬถaฬถnฬถaฬถgฬถeฬถrฬถ ๐ Director, Product Management
Grateful for the valuable advice and knowledge gained from this online community.
Hope to keep contributing and pay it forward.
Excited for the new adventure ๐
If you havenโt seen this resource link from
@lennysan
you are missing out.
A great list of templates for multiple product artifacts that you need as a product manager.
Grab it here ๐
Interesting user research framework from the team at Pendo to help decide how to focus time and energy, especially when resources are limited.
Use this prioritization exercise as a way to discuss and communicate qualitative feedback needs and tradeoffs with leadership ๐
If you're a product manager seeking to understand product growth drivers, bookmark the AARRR framework ๐
Also known as "Pirate Metrics," this model consists of five user-behavior metrics that all PMs should be tracking to unlock product-led growth
Here is the E2E journey๐
The Best of Product Management GPT's just for you!
I compiled a list of 25+ custom GPT's from the product management community to help up-level the PM craft. Link๐ in the tweet
It's not just limited to day-to-day product management but also includes GPT's on interviewing,
Interesting framework from Gartner designed to guide product managers through all phases of product development.
It covers all facets of the product development cycle, from aligning with company goals and market demands to converting it into an actual offering.
Product managers are in the business of constant prioritization โ
The Kano Model is a game-changer, offering a unique lens to view customer needs and satisfaction.
It helps by giving a framework to classify customer preferences into five key categories to aid prioritization๐
The JTBD framework is shared out commonly as a way for product managers to think about strategy.
It suggests focusing on the 'job' to be done to inspire true innovation and deliver value rather than just features.
Here are some examples explaining the different components๐
As product manager, the goal is to ditch guesswork and intuition, and instead rely on data-driven decision making product development.
Here are 11 statistical analysis techniques with examples on how and when you can use them๐
In product management, don't start with the problemโstart with the vision. Picture your final product and trace your steps back to today.
Work backwards โฌ ๏ธ
Brandon Chu nails it with this visual example comparing both approaches๐
An interesting framework to think about innovation as a product leader ๐
Not all forms of innovation involve a new product, but include thinking about opportunities from multiple perspectives๐
Keep this list handy ๐
As a product manager, building products that integrate Large Language Models (LLMs) ๐ค can be a challenging task.
To help navigate this landscape, here is quick at a glance glossary of some important technical terms with examples that can assist.
Check them out below ๐
Found this interesting and handy comparison between product management and product operations ๐ง
It's a common question and topic that keeps coming up and this breaks down the key differences in such a easy to understand manner ๐ณ
Do you think this is a good representation?
As a product manager in the field of AI/ML, one needs to be aware of the different ways of using ML in their product
This knowledge will help you navigate different domains with confidence and lead informed decisions
Here are 8 common terms with examples from popular products๐
Product managers are essentially the compass guiding the team towards creating something of value and impact.
It's crucial to eliminate unnecessary distractions and maintain a laser focus on what genuinely adds value to the product.
The role of a product manager extends beyond
As a product manager, I often find myself feeling overwhelmed.
It's like being a node in a complex human graph within the organization, constantly at the receiving end of multiple connected edges.
As I delved deeper into this comparison, I noticed a fascinating parallel between
Product Managers are in the business of understanding customer needs and preferences
But how does one dive deep into the customer needs ๐ค
Different tools offer diverse lenses to explore crucial insights. Use them correctly to create products that truly resonate with your users
A quick snapshot and example visualizing the Epics vs User Stories hierarchy level๐
While itโs not a complex example, itโs a great reminder and aid when building out oneโs own initiative
This diagram is your go-to menu for top-notch UX research methods and stages
As you move through design stages, pick and choose what works best for you.
Each product development needs are different and so finding the right set of methods is critical
An interesting view on the two roles of product management and product operations
Do you agree with this separation of roles and responsibilities? How does your org utilize prod ops?
There are a bunch of frameworks out there, but only a few that a PM returns to often. Here is a snapshot of some key frameworks for product managers๐
PSA: Frameworks are tools, not rules. Adapt to your context.
Why product management can be integral to an organization.
Also what makes it tough is that thereโs no set path or specific requirements for the job, making product managers hard to hire and train.
An interesting two-part product management framework from Typeform.
This framework breaks down the process into:
๐ Discovery
๐ Delivery
Each pillar for value opportunity is mapped against different discovery and deliverable options.
It's a really nice way to break down the
Always interesting to see an outsider perspective on the role of a product manager
If transitioning into product management, a good step is to always really unpack the role and see if it aligns with your values, goals and expectations
This is an excellent visual. Highly recommend bookmarking.
One double click here is that the concept of defining Gate Conditions is often missed or not well thought through.
Why?
Because itโs hard. Itโs one of the most critical elements and requires a true understanding of
Even good PMs often neglect deep thinking about their Go-to-Market strategy.
You'll rarely find launch plans explained in enough detail in a PRD.
Excellent example of how to include your GTM plan in your PRD:
Prioritizing bugs is often a challenging and subjective task.
However, there is a helpful bug prioritization tool available that utilizes the analogy of red routes, which are high traffic areas in London.
This tool can assist in making process more structured and efficient ๐
I tried to make a joke about being a product manager
But,
Legal said itโs not compliant
Research said users prefer threads
Marketing said itโs off-brand
Design said it needs a CTA
Content said copy isn't funny
Engineering said it will take 3 sprints
Product Management is partly Human Psychology!
Use these psychological principles to help draft your strategy and cite them in your PRD's to support your thinking
As a product manager, influencing is key to success ๐ช
How do you gain stakeholder support and easily navigate even the toughest personalities?
I've been putting together some actionable steps for myself to help out in these situations ๐
There will be moments when you have
First Principles Thinking can significantly impact Product Managers.
This reasoning method starts from foundational truths. It encourages us to strip problems down to their core truths and question assumptions
Below are four areas where PMs can apply First Principles Thinking๐
I feel like a lot of the product management content on social media is quite removed from the actual day to day of product management
Itโs hard to make the day to day sound sexy and appealing online to a broad audience.
No one wants to read about how the job usually involves
Let's talk about frameworks๐
Product managers often swim in a sea of frameworks, from lean and agile methodologies to design thinking and OKRs to another 500 of them out there
At first glance, these structures offer clear paths to streamline decisions and process flows.
Instead of originating from a problem and seeking a solution, in product management, it's effective to envisage the final product and backtrack to the present.
Work backwards โฌ ๏ธ
Great example comparing the two types of thinking๐
As a PM, we are constantly context switching, exposing our inadequacies frequently. This can take a toll on us.
Even after spending a decade as a PM, I still suffer from Imposter Syndrome.
You are not alone โค๏ธ