Carly Martinetti @PRcarly Twitter profile | Pikagi

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Carly Martinetti

@PRcarly

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1,217

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109

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2,671

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PR pro with startup founding experience. Taking tech startups all the way to a successful exit/IPO. ✨ Let's find a time to chat here:

Making companies notable →

https://t.co/5pDYANWdSv

Joined May 2014

Don't wanna be here? Send us removal request.

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@PRcarly

Carly Martinetti

1 year

I run a PR agency that lands our clients in TechCrunch, CNBC, & other world class publications on a consistent basis. My superpower? I can make anything sound newsworthy to the journalist I'm pitching. These are the 2 golden rules I follow that 10x my placement rate: 👇 1/8 🧵

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@PRcarly

Carly Martinetti

2 years

When I pitch a journalist through email, I try to write my subject line the same way the journalist writes their story headlines. Framing the story for them goes a long way, and shows you've actually done your research.

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@PRcarly

Carly Martinetti

1 year

Something in Big Agency culture that needs to die immediately: Charging a huge retainer, then passing off the client to junior staff.

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@PRcarly

Carly Martinetti

5 months

The WSJ reached out to us to feature a client in both an article and their “The Future of Everything” podcast. “We kept seeing your client’s name in trade publications,” they explained. Y’all: 👏 Don’t 👏 Sleep 👏 On 👏 The 👏 Power 👏 Of 👏 Trade 👏 Publications 👏

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@PRcarly

Carly Martinetti

5 months

It took three pitches to get a TechCrunch reporter to interview a client for a piece. It took two hours of media training to prepare the client for the interview. It took a minute of the client dodging questions and forcing their own product as the solution to kill the piece.

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@PRcarly

Carly Martinetti

1 year

Here's a little secret… If a journalist hasn't replied to your first 5 pitch follow-ups, chances are they won't respond to the sixth either. Also… you shouldn't be sending 5 pitch follow-ups in the first place.

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@PRcarly

Carly Martinetti

2 years

A career in PR is not for the faint of heart. A lot if this career path is rejection, but the wins make it all worth it.

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@PRcarly

Carly Martinetti

2 years

Thinking of PR-based horror movies. Here are some of my ideas: “Broken Embargo" "The Blair Pitch Project" "What's the ROI" Now I wanna know - what are yours? 😂

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@PRcarly

Carly Martinetti

4 months

I hate that PR pros are depicted in movies almost exclusively as ditzy and privileged young women who don’t take work seriously. PR = Grueling hours. Non-stop attention to the news cycle. Competing for the attention of a shrinking pool of reporters. PR is hard.

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@PRcarly

Carly Martinetti

1 year

Without journalists, there are no PR professionals, so treat every journalist you interact with with respect.

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@PRcarly

Carly Martinetti

2 years

PR isn’t easy. To make it in this field, you better be ready to have a lot of doors slammed in your face.

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@PRcarly

Carly Martinetti

2 years

The best way to get PR coverage is to pitch journalists who are interested in your subject matter and have a track record of writing about it. It’s really as simple as that.

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@PRcarly

Carly Martinetti

2 years

The deeper I dive into PR Twitter, the more I love it ❤️ Everyone here is so friendly, smart, and supportive. I’m excited to interact with more of you!

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@PRcarly

Carly Martinetti

10 days

PR isn't just about getting press. It's brand storytelling, crisis management, and reputation building. Most people only see the tip of the iceberg. There's so much more happening below the surface.

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@PRcarly

Carly Martinetti

2 months

PR secret hack: reporters will search their inbox when looking for expert opinion on a subject they’re writing about. If you do a good job of inserting the right keywords in your pitch, you might still win a placement down the line (this has happened to me).

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@PRcarly

Carly Martinetti

1 year

A journalist’s job is NOT to read every single pitch that they receive. That would be impossible. A journalist’s job is to report the news that’s important to their audience. Spend your time finding the right journalists, not mass-blasting pitches.

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@PRcarly

Carly Martinetti

6 months

PR is not easy. You can’t do PR with ChatGPT. Going on HARO won’t make you a PR pro PR requires skills that are difficult to master: communication, psychology, branding, relationship-building, technical-subject matter expertise, and research—plus years of experience. Not easy.

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@PRcarly

Carly Martinetti

10 months

I’ve noticed that a lot of new PR professionals really underestimate the value of local media. Sometimes local stories have MASSIVE impacts for brands.

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@PRcarly

Carly Martinetti

2 years

If you want to build a good reputation in PR, focus on building relationships with journalists, not just sending them pitches. It’s that simple.

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@PRcarly

Carly Martinetti

1 year

Journalists: what’s your biggest pet peeve when a PR person pitches you??

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@PRcarly

Carly Martinetti

2 years

If you can pitch a journalist a relevant story for their audience in a timely and efficient manner, they’ll see you as an asset moving forward instead of a bother.

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@PRcarly

Carly Martinetti

1 year

An effective PR strategy takes time. Remember that we’re trying to shape the public perception of your business, not just land you one-off articles.

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@PRcarly

Carly Martinetti

1 year

Don’t fall into the trap of thinking that media coverage is the only measure of success of a PR campaign. A successful PR strat isn't just about generating media coverage, it's about creating an organic conversation around your brand that engages your audience & drives results.

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@PRcarly

Carly Martinetti

1 year

Many conflate PR w/ marketing or advertising. They intersect, but PR is distinct. While marketing sells & ads dazzle, PR cultivates genuine customer relationships, crafts narratives, & navigates crises. It's not just about being heard/seen, but being understood by your audience.

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@PRcarly

Carly Martinetti

6 months

99% of people think PR is only about generating publicity or media coverage. But PR is also: - Brand storytelling - Crisis communication - Reputation management

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@PRcarly

Carly Martinetti

1 year

Let’s stop glorifying hustle culture. Burnout, anxiety attacks, and a life consumed by work aren’t sexy. Instead, let’s glorify doing great focused work, spending time with friends and family, and having the time to pursue other passions. A balanced worker is a good worker.

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@PRcarly

Carly Martinetti

1 year

Remember, PR is a marathon, not a sprint. Results take time, so be patient and consistent.

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@PRcarly

Carly Martinetti

10 months

Our industry needs to address the issue of burnout. PR pros work hard; we need to ensure they also have time to rest and recharge.

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@PRcarly

Carly Martinetti

1 year

A good PR professional is proactive. Don't just wait for opportunities; create them.

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@PRcarly

Carly Martinetti

2 years

Describe working in PR without saying you work in PR

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@PRcarly

Carly Martinetti

2 months

Hey PR pros: to increase your success rate, make your pitches easier to read & skim. That means: — Using bullet points — Writing in simple language — Bolding the most important parts — (the big takeaway, unique talking points) — Avoiding life-threateningly large paragraphs

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@PRcarly

Carly Martinetti

2 years

There’s no better feeling than watching your new PR hire land their first placement 👏

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@PRcarly

Carly Martinetti

2 years

If you aren’t spending multiple hours every workday researching, you’re doing PR wrong.

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@PRcarly

Carly Martinetti

1 year

For every pitch we send as PR professionals, a journalist receives 10 pitches just like it. Journalists: What makes a pitch stand out in a crowded media landscape?

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@PRcarly

Carly Martinetti

5 months

A peer in a PR group I’m part of broke down in tears. Honestly, I could relate. Our industry is tough. Not just because: - It doesn’t matter who you “know” - Getting top-tier placements is an art + science - You have to be scrappy, adaptable, and tenacious to succeed But also

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@PRcarly

Carly Martinetti

10 months

If you want to make it in PR, you need to maintain a good reputation with journalists. How? Focus on building genuine relationships with them, not just spamming them with pitches.

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@PRcarly

Carly Martinetti

3 months

A candidate for a PR role we’re trying to fill told me she was handling 15 accounts at her current firm. Here’s why that’s wrong on so many levels. If you’re one of those clients: - You’re getting very little by way of communication - Your PR pro is stretched so thin they’re

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@PRcarly

Carly Martinetti

9 days

PR tip: Don't sleep on LinkedIn News for tech clients. We landed an AI startup client a feature that reached 15M people there (LinkedIn has 10 million C-level users). Two months later, we pitched the same reporter, who ran a second story about the client that reached another 15M

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@PRcarly

Carly Martinetti

3 months

Underrated PR outlet for tech founders: LinkedIn News. (we got an AI client a long [hundreds of words] mention that reached an audience of 15M)

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@PRcarly

Carly Martinetti

1 year

PR pros, what's the most effective way you've found to build lasting relationships with journalists?

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@PRcarly

Carly Martinetti

4 months

I hate that PR firms who charge 5 figures a month, delegate to interns, and get zero features give the rest of us an awful rep. Real PR pros work their butts off to land features week after week. Real PR pros do their work with integrity & dedication. Real PR pros give a damn.

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@PRcarly

Carly Martinetti

1 year

PR isn't just about securing coverage; it's also about reputation management. How do you handle crisis situations for your clients? Share your go-to strategies.

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@PRcarly

Carly Martinetti

10 months

It’s impossible for a journalist to read every single pitch they receive. It’s also not their job. A journalist’s job is to report news that’s important to their audience. Spend your time finding the right journalists, not mass-blasting pitches.

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@PRcarly

Carly Martinetti

5 months

When you pitch a journalist, take the time to: - Read their previous articles - Understand what they’re interested in - Adapt the story to their writing style You’ll spend hours more on every pitch. But your acceptance rate will go up by hundreds of percent.

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@PRcarly

Carly Martinetti

11 months

Tailor your pitch to each journalist on your media list. It's time-consuming, but generic pitches rarely resonate. Make it personal, show you've done your homework, and explain why your story is relevant to their audience.

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@PRcarly

Carly Martinetti

1 year

If you can provide a journalist with a timely, relevant story that resonates with their audience, you'll become an invaluable ally instead of another annoying PR person in their inbox.

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@PRcarly

Carly Martinetti

1 year

PR is not just about generating publicity - it's about cultivating a positive brand image, managing perceptions, & fostering strong relationships with stakeholders. Your goal isn't just to create noise, but to shape the conversation around your client in a beneficial way.

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@PRcarly

Carly Martinetti

2 months

I still jump out of my chair and whoop with joy every time I get a client a placement. I’m really just in PR for the dopamine.

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@PRcarly

Carly Martinetti

6 months

Too many PR firms: - Have no clue how to get PR when you don’t have news - Charge 5 figures per month but put an intern on your account - Get *one* piece of coverage every 6 months and then celebrate And they give the rest of us a bad rep.

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@PRcarly

Carly Martinetti

4 months

Is there a better feeling than getting a YES to a tier 1 placement on a Friday? Honestly, earned media is the best drug on the planet 💊🫶

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@PRcarly

Carly Martinetti

1 year

PR is an industry that takes time to understand. If you aren’t landing placements right from the start don’t be discouraged. The longer you spend in the pitching trenches, the more effective you’ll become.

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@PRcarly

Carly Martinetti

1 year

TV show idea: Shark Tank, but the judges are journalists and the contestants are startup founders trying to secure coverage

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@PRcarly

Carly Martinetti

9 months

Let’s be honest: If you hire good employees, they don’t need to be micromanaged Micromanaging is a symptom of hiring people you can’t trust

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@PRcarly

Carly Martinetti

6 months

Nine out of ten PR firms will get you coverage when you have a new announcement to make. Very few are able to generate news when you’re just plugging away day to day. Find a PR firm innovative enough to get you attention *between* major announcements.

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@PRcarly

Carly Martinetti

5 months

PR ≠ marketing/advertising. They intersect, but PR is its own beast. Marketing & ads sell; PR builds genuine customer relationships, crafts compelling narratives, & navigates crises. It's not just about being heard/seen. It’s about being understood.

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@PRcarly

Carly Martinetti

5 months

I’ve had PR ideas that got our clients coverage in the WSJ, TechCrunch, and WIRED come to me while: • Walking the dog • Watching a horror film • Vacationing in Florida Y’all: 👏 don’t 👏 underestimate 👏 the 👏 power 👏 of 👏 disconnecting 👏 from 👏 work 👏

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@PRcarly

Carly Martinetti

1 year

Don't underestimate the value of local media. Sometimes a local story can have a BIG impact.

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@PRcarly

Carly Martinetti

5 months

You’re better off spending an hour finding the one right journalist than blasting a hundred random ones.

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@PRcarly

Carly Martinetti

1 year

Journalists, how do you feel about exclusives? PR pros, have you had success with offering exclusives to secure coverage? Let's discuss the pros and cons.

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@PRcarly

Carly Martinetti

4 months

PR agencies that: - Charge multiple five figures - While assigning junior staff to your account - And waiting around for you to ideate instead of being proactive… …do *not* represent the rest of us PR pros. (thanks for attending my tiny angry Ted talk.)

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@PRcarly

Carly Martinetti

1 year

PR is not a one-size-fits-all approach. Every client is unique, and requires a custom-tailored strategy that aligns with their goals, values, and voice.

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@PRcarly

Carly Martinetti

1 year

It's time to stop idolizing hustle culture. Burnout, anxiety, & a life overwhelmed by work is NOT it. Instead, let's celebrate great focused work, quality time with the people we love, & the freedom to chase other passions. A well-rounded, happy worker is an effective worker.

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@PRcarly

Carly Martinetti

2 years

Me, every night: #PRTwitter fill in your brain's last word ___

Tweet media one

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@PRcarly

Carly Martinetti

1 year

Common CEO complaint: “PR firms only get coverage when we have a new company news.” This is unfortunately often true, but *does not* have to be. Here are 3 tips for getting coverage… …even when you don’t have “big news”. 1/5 🧵

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@PRcarly

Carly Martinetti

2 years

The most successful PR professionals are always learning and staying up-to-date with the latest trends and news in their clients' industries. If you want to be the best, adopt a permanent student's mentality.

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@PRcarly

Carly Martinetti

1 year

Scored placements in The Hill, Fortune, Fast Company (2x), Morning Brew, Town & Country, and CN Traveler all in the last two weeks. 👀 Proud of my team and the fact that we consistently get coverage even in the absence of "hard news" for our clients!

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@PRcarly

Carly Martinetti

6 months

I’ll spend 20 minutes *just on the subject line* of a PR pitch for a client. Sounds ridiculous? Remember these folks get hundreds of emails a day. Making mine stand out is the *only way* to get clients earned media placements.

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@PRcarly

Carly Martinetti

1 year

In PR, it's important to know when to be a sprinter & a marathon runner. Some campaigns require a burst of energy to get off the ground, others need consistent effort over a longer period of time. Understanding how much effort to apply & when is 1 of the arts of a true PR pro.

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@PRcarly

Carly Martinetti

6 months

I read about a company that: - Laid off the *entire* PR team - Assigned their work to marketing Y'all, having marketing do PR is like hiring a chef to do open-heart surgery. Some skills may transfer. But the result is going to be catastrophic.

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@PRcarly

Carly Martinetti

5 months

If you’re looking for a quick win, put your money in paid media, not earned media. Don’t get me wrong, though. We’ve gotten clients in publications like Wired, Forbes, and Business Insider within one month of working together. And they’ve been able to use that recognition to

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@PRcarly

Carly Martinetti

1 year

The PR industry should focus more on quality over quantity. It's not about how many pitches you send, but how relevant and well-crafted they are.

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@PRcarly

Carly Martinetti

6 months

Contacts don't matter in PR. What does matter: - Understanding your industry, niche, & audience - Knowing what publications and journalists to pitch - Reserchin and crafting a compelling pitch - Hyperpersonalizing to ensure acceptance Rant over.

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@PRcarly

Carly Martinetti

1 year

Sometimes, my best PR ideas come when I'm not working at all — during a morning walk, a late night read, or a weekend getaway. Never underestimate the power of disconnecting from work.

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@PRcarly

Carly Martinetti

1 year

Journalists, what's one thing you wish PR professionals knew about your work? Let's bridge the knowledge gap.

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@PRcarly

Carly Martinetti

4 months

I’ll: - Only pitch newsworthy items - Spend hours researching - Write 10 subject lines & choose best one - Hyperpersonalize for the journalist - Get feedback from team members - Only submit when I *know* it’s compelling - Coach the client to nail the interview TL;DR PR is hard.

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@PRcarly

Carly Martinetti

1 year

Journalists, we know pitching via email is king, but is there ever a time when you prefer to hear from a PR professional over the phone (or even social media) first instead?

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@PRcarly

Carly Martinetti

1 year

Let's talk about PR metrics. Which key performance indicators do you find most valuable for measuring the success of your campaigns?

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@PRcarly

Carly Martinetti

6 months

Folks think you hire a PR firm, get featured in the WSJ a week later, and sail off in a mega yacht. Look, we’re weaving a compelling narrative about your brand, getting the press to bite, and guarding your reputation. That takes time. Also, mega yachts are for the insecure.

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@PRcarly

Carly Martinetti

1 year

A solid PR strategy is like a fine wine - it gets better with time. Consistently adjust and refine your approach to stay ahead of the curve.

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@PRcarly

Carly Martinetti

1 month

In PR, people sleep on the trades because they’re blinded by the glimmer of top-tier publications. That’s a huge mistake. Placing our clients in the trades got: — F100 execs to reach out & talk biz — The WSJ asking for a feature/podcast appearance

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@PRcarly

Carly Martinetti

2 months

One of the biggest mistakes I see PR pros making is to underestimate the value of local media. First, a geographically contextual piece can have huge ROI. Second, if you include the local placement in a pitch to a big pub, it’s more likely to land.

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@PRcarly

Carly Martinetti

3 months

PR bitter pill: Reporters aren’t obliged to: - Open your email - Read your pitch - Publish your story Reporters aren’t even obliged to acknowledge your existence. You have to earn it. And as a PR pro who’s put in her 10,000 hours– I wouldn’t have it any other way.

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@PRcarly

Carly Martinetti

1 year

Hats off to every PR pro who's had to calmly explain why 'going viral' isn’t a guaranteed strategy. We're strategic communicators, not magicians!

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@PRcarly

Carly Martinetti

1 year

The research you do about the journalist you're pitching to is just as important as the research you do for the pitch itself 🧠

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@PRcarly

Carly Martinetti

3 months

Most PR is newsjacking, or ommenting on the current news cycle. Which is hard because a million other people are doing it 24/7. The real secret is to figure out what’s *not* being talked about. I’ll give you an example. In the first week of the pandemic, I pitched a

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@PRcarly

Carly Martinetti

1 year

While PR certainly has growth hacks, there are no shortcuts to landing major coverage. The more effort you put into research and pitching, the more placements you’ll land.

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@PRcarly

Carly Martinetti

2 years

PR pros should only have a handful of clients at a time. The time your PR professional has to focus on your pitch and your pitch only and the number of placements they land have a direct correlation.

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@PRcarly

Carly Martinetti

10 months

PR pros, staying ahead means smart scheduling. Align your high-demand tasks with peak energy times. Create an 'untouchable hour' in your day for strategic thinking, free from emails and calls. It's not indulgent; it's essential for sustained high performance.

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@PRcarly

Carly Martinetti

10 months

Smart PR agencies know that a 'strategic pause' can be a secret weapon. Regular time-outs to reflect on goals, team well-being, and brand journeys keep campaigns sharp and strategies smarter.

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@PRcarly

Carly Martinetti

2 years

PR professionals often have a tendency to overdo it when it comes to pitching journalists. There’s a difference between hustling and being a crazy stalker…. Finding a journalist’s personal number and pitching their voicemail is not kosher.

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@PRcarly

Carly Martinetti

1 year

“If I only had two dollars left I would spend one dollar on PR.” — Bill Gates

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@PRcarly

Carly Martinetti

8 months

In PR, no two days are the same. One day you're planning an event, the next you're firefighting a crisis or pitching a story. I love the chaos - it keeps me on my toes & ensures that every day is a new learning experience. I know I can’t be the only PR pro who feels like this!

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@PRcarly

Carly Martinetti

4 months

The most underrated PR hack: Adopt an abundance mindset. Between the sheer number of publications out there and the human capacity for creative ingenuity, there’s always a home waiting for your pitch out there.

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@PRcarly

Carly Martinetti

1 year

Hey founders, just a heads up: If you're not getting PR coverage, it's probably because you're pitching to the wrong journalists. It doesn't *necessarily* mean your business isn't interesting.

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@PRcarly

Carly Martinetti

5 months

No, journalists do not *have* to read your pitch. They get hundreds a day. They’re only interested in the ones that are meaningful to their audiences. Want to stop getting ignored? 1. Find the right journalist 2. Craft a relevant pitch 3. Summarize it in the subject line Boom.

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@PRcarly

Carly Martinetti

1 month

If you keep sending the same sleep-inducing vanilla pitches to the same reporters, they’ll end up creating a filter that sends your emails straight to the trash. Don’t. Pitch. Unless. You’re. Offering. Something. Compelling.

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@PRcarly

Carly Martinetti

1 year

In PR, your reputation is everything. Be honest, reliable, and respectful in all your interactions.

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@PRcarly

Carly Martinetti

1 year

PR growth hack: Do things the slow way. Hand build your contact lists and pitch journalists 1 by 1. Journalists don’t like BS. They’ll read right through the lines of your pitch (if they read) and quickly find out how much research you’ve done about them and their publication.

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@PRcarly

Carly Martinetti

3 months

22 “easy” steps to get a client placed in a top-tier publication: 1. Research for 3-5 hours 2. Write catchy email subject line 3. Rewrite catchier email subject line 4. Write 5 more catchiest email subject lines 5. Write pitch 6. Share with team 7. Choose best subject line 8.

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@PRcarly

Carly Martinetti

5 months

Newsflash: there’s no PR without journalists. - Be respectful in *every* interaction - Never demand anything - Do your research

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