One of the reasons startups/small projects fail is due to not spending enough time figuring out the distribution.
If you’re building a startup and are on X, chances are you’re technical. That is, you know how to build stuff. This probably also means that marketing is not your
How to Fail at SEO
There’s a lot of BS about SEO online. If you’re a founder, it’s especially difficult to filter the actionable advice from generic. Why? There’s simply too much information.
A lot of playbooks are simply outdated and will lead to no growth at all, or some
Dear Friends,
Imagine if you could tap into the mind of one of the most insightful figures in the world of finance & risk management. That's what we tried doing in our latest interview.
We recently had the privilege of hosting
@RDouady
, a well-known name in quantitative
Just had a call with a founder and was surprised by the extent to which some SEO agencies trick startups.
Their strategy:
• wasn't product-aligned
• didn't consider the new SEO paradigm
• was more suitable for a blog that makes money from traffic than for a product that had
Yesterday, I earned my first money from X.
It was also the first time I didn't have to provide any services; it was a consultancy call. Yet, I earned what I usually make in 2-3 days of providing services.
I knew it was highly unlikely that I would monetize Twitter this month,
Check out the interview with
@sarthaksg
, one of the founders of Invoid.
He walked us through all the early days up to the exit phase.
Thank you again for taking the time to do the interview!
@FeliciaDMoraru
and I enjoyed it a lot.
Here's the link:
Excited to interview Gerd Gigerenzer with
@FeliciaDMoraru
for on Nov 6!
We'll dive deep into heuristics, psychological AI, and the future of AI for startups & tech innovations.
Have questions or topics you want covered? Let us know!
#AI
#startups
Is it possible to reach 20k MRR with content alone?
I believe in the lean approach, but I want to take it a step further. I'm convinced that it is possible to sell with content alone.
What I want to prove is that it is possible to monetize an idea without even launching a
@RDouady
is launching a series of primers on AI and risk management, originally created for Nassim Taleb's RWRI program participants. These courses aim to deepen your understanding of risks, statistics, and strategic decision-making in today's complex
Pareto Principle in SEO
There's a lot of BS about SEO on social media, maybe because many agencies purposely obfuscate SEO and describe advanced techniques in technical jargon.
If you are a solopreneur, it's not difficult to rank. For most founders/niches, the only thing you
Getting visitors to land on your website organically is one of the best ways to get consistent traffic.
It's the type of traffic that is earned, not purchased. It shows that you're moving in the right direction. It's cheaper than the alternatives.
That's why it makes sense to
@lizengco
It’s important, but you’ll have to populate it with content.
If you don’t know what to write, you can just think of the problems your existing customers face. Then, structure your content around how your studio solves their problems. Don’t optimize for search engines, optimize
You should be enthusiastic about AI replacing jobs.
If the AI workforce reaches a point where it is productive enough for companies to employ AI workers rather than just use AI tools to enhance productivity, many economic problems will become solvable. The productivity gains
It’s kinda sad the secret to virality on X is to let shit hit the fan. This tweet has been overrun by an aggressive socialist mob who are anti-AI and pro-mediocre. Very funny they don’t understand AI is their only chance at socialism where they will get paid for just existing.
How to become as smart as Google (or Bing)
Have you ever thought that bookmarking systems are often inconvenient and we forget the majority of the information that we read in feeds?
There’s so much to learn and discover, yet we remember little of what we read, and even less of
How to build a 100M ARR SEO tool
Search engines now read and understand the overall topic of a page instead of focusing on individual keywords. Yet, most used SEO tools such as Ahrefs, Semrush, and Moz offer keyword research as their core functionality.
There is room for new
is growing, so it's time to start working on an SEO customer acquisition funnel. We need topical authority for fast and sustainable growth. Consider it a live case study of growing a newsletter with SEO.
shares interviews with
@TalebKabbara
As LLMs get better, Google will leverage structured data. I’m willing to bet that Google doesn’t want to be a middleman between websites and users anymore, and that most niche websites/marketplaces will be removed from SERPs completely.
Why would you bring traffic & sales to a
You don't have to be a brilliant SEO to grow your SEO revenue if you truly understand your users.
You need guidance from someone with SEO expertise to steer your strategy in the right direction and explain the best approaches for your specific case (tactics).
Founders often
Excellent example of product-led SEO at
@canva
. They're ranking first for 'twitter header maker'.
Here are a few suggestions to improve conversions:
1. If someone is looking to customize their Twitter header, it's likely a one-time task. They can simply take the free trial, use
Imagine you're the founder of a startup design studio.
You're getting new clients through your personal brand on X. Your reach is limited to people who already know you, X users who see your content, or referrals.
Your growth is constrained by your personal brand. Also, other
We're slowly transitioning to a new economic paradigm, it will become obvious and trendy in a few years.
Before:
▫️You either choose a good university and career path or launch a startup.
▫️Startups are booming. There's room for many B2C ideas. The venture capital market is a
@relume_io
is a total game-changer. Countless hours were saved while redesigning the website. The only problem with the AI Site Builder is that we didn't discover it earlier.
@SlaterNoCode
@dcanisse
congrats on the awesome product! It's impressive that
1/ In our latest interview for , we talked with
@hrishioa
, CTO and co-founder of
@greywing_ltd
, a pioneering company offering innovative solutions in the maritime sector.
I am launching a startup community today with
@FeliciaDMoraru
.
Who are we? We are two makers. We tried many ideas across the years, guided by
@DananTwit
small bets framework and by the wisdom Nassim Taleb & co shared on RWRI.
One of our bets got funded by a business angel.
Here's the interview with Harrison Telyan, the co-founder of NUMI (YC W20), a design-as-a-service startup that is changing how startups tackle design.
SPOILERS:
◾ NUMI's Incredible Pivot Story, or How the Co-founders Pivoted from an African Marketplace to Revolutionizing How
@TalebKabbara
I've noticed a very strong post-HCU pattern: content must match the query intent exactly, word for word. So, if the user is looking for a price, the content that provides only the price is going to rank better.
Also, Google has started to aggressively lump multiple long-tail
Solving the housing problem is as significant for the progress of humanity as space technology was when Elon Musk began working on it.
Whoever figures out how to make real estate affordable will become the next wealthiest person. Perhaps by lowering labor costs with AI, since
@CompetitiveAg
@BobMurphyEcon
@jmhorp
I don't think you get it. What is the purpose of labeling anything as propaganda? Labeling does not refute anything, nor does it make any argument. If a syllogism can be refuted by labeling, then every syllogism is wrong.
1/ We're thrilled to share highlights from our recent interview with Gerd Gigerenzer, renowned psychologist & decision theorist. We delved into heuristics, AI, & navigating uncertainty in entrepreneurship.
TL;DR Don't make your users work hard. You'll rank better.
I did a very simple but efficient test with a client providing 3PL services. They have had a lot of well-written blog posts, but the posts were looong and in-depth.
My assumptions were:
• for some queries the
Two months ago, we launched the with
@FeliciaDMoraru
.
We love reading founder stories, but we noticed a lack of them online. We wanted to interview founders about their early journeys: how they came up with their ideas, got their first users, built their
▪️What are we offering?
Accountability, useful info, community.
Each week, expect
1 deep-dive, 1 network sesh,
and 1 founder spotlight.
Our goal is to publish one cool YC founder interview every week.
@Calendly
@CalendlySupport
@GoogleAds
check this out.
Noticed a potential cloaking issue, where a search result for 'Calendly' redirects users from a legit-looking ad on 'calendly. com' to 'caldenty. com'—a site registered just days ago & not indexed by Google. They're using
@RDouady
@ScottAdamsSays
Few understand that private property is the prerequisite of the individual liberty, consequently, of the flourishing of the human life itself.
Antifragile SEO & the (Mis)behavior of Traffic
What do you see here? Can you spot any similarities?
I was working on a customer's website that had been affected by the HCU as well as some technical mistakes. As a result, his website traffic tanked. We helped his website
Problem 1
We've talked to a lot of founders with
@FeliciaDMoraru
over the past 6 months. Founders from every background and walk of life you could think of. We tried to find some patterns and understand what is the most important early predictor of success. We were most
🧵Insights from
@thepatwalls
"Starter Story" Webinar:
I learned a ton from Pat Walls' seminar. A journey from corporate discontent to successful entrepreneurship.
Here are the key insights:
@Nick_Davidov
Your haters most likely understand that they have no edge & have a cosmetic understanding of their profession. Also, socialists have historically been unable to see the second order effects from any innovation (productivity gains from AI workforce will translate to lower prices
@normonics
@SebSteele0
@JoshHochschild
Jesus had to be baptized in order for the messianic prophecies identifying him as the Messiah to be fulfilled. The baptism prepares Him for the Spirit of God to descend upon Him and reveal him to be the Messiah.
@darth_na
I have checked the websites from the case studies. There is nothing special about the content; he just covers all topics.
He's just taking Bill Slawski's articles on patents, rephrasing & overcomplicating them, and then selling a $5k course.
He allows wannabe SEOs from
When I was working on my startup, a real estate marketplace, it grew really slow. We tried everything: growth hacks, social media, paid ads.
The problem wasn't the product; I had validated the demand in the first month. We had a problem with distribution.
If you've ever
@levelsio
That's why the first thing you should do before traveling to any country (after learning how to fight) is to learn how to say 'fuck off' in its language.
▪️What are we launching?
A community. People who get it. resources that actually help. Advice on how not to fail. Angel contacts. Real stories of cool founders and a dash of YC insights.
▪️Who are we looking for:
Smart and hungry. Willing to fail and learn fast. Founders outside the traditional startup background. You're passionate, but feeling alone. People need people.
We are from the poorest country in Europe, and we have no credentials or fancy titles.
@lizengco
You're giving more optionality to your clients than a full-time hire. As you pointed out, subscrpt agency model 'feels' differently to clients. Most agencies I know in the startup space have a minimum commitment of 3 months.
Otherwise, what's the cost of switching?
4/ From adapting to COVID-19 challenges to leveraging customer feedback for growth, Greywing's story is a masterclass in resilience and innovation.
Read the full interview here:
3/ Discussions included Greywing's journey, customer-driven product evolution, founder-market fit, the role of content in startups, and how they pivoted.
At its core, it's about matching personal strengths with business chances and maintaining consistency. If you struggle with execution and vision, you should definitely join . The BHAGs (Big Hairy Audacious Goals) will ensure you are accountable 4 your goals
9/ Deep Work Principles:
- Predefined environment (Pat's specific Starbucks).
- Predefined time of day (before his full-time job at 6 a.m.).
- Predefined length of work session (2 hours).
- Daily commitment.
- No distractions.
- Tasks ready beforehand (the night before).
@CyrusShepard
What strikes me is that people don't understand that even if Google didn't care about the SERP experience and no updates were rolled out, bulk AI content writing tools still don't make sense. If XYZ is the best AI content tool (as marketed), then everyone would use XYZ and no
5/ Gigerenzer's new book, "The Intelligence of Intuition," explores these themes in depth. A must-read for those interested in the intersection of AI, psychology, & business. Stay tuned for more insights!
For the full interview and more insights from Gerd Gigerenzer on AI's evolving landscape, visit our special feature at Founders Project.
Also, check out his books and scientific articles on Psychological AI, it's a very intriguing field of research.
@normonics
@SebSteele0
@JoshHochschild
...(i.e., fulfill what was foretold by both the law and the prophets) and to enable the fulfillment of the messianic prophesies about him in order to establish him as the Messiah.
2/ Greywing was founded in 2019 by Hrishi and his co-founder
@NickGreywing
. Greywing, a participant in the W21 batch at YC, is revolutionizing vessel operations for container ships and tankers, leveraging AI to enhance efficiency and reduce costs.
@normonics
@SebSteele0
@JoshHochschild
As you can see, Jewish authorities already link baptism to the upcoming Messiah. They are aware that either the Messiah, Elijah, or the Prophet will perform the baptism. They simply inquire as to which of these three you are, not what you are doing or why you are baptizing.
@thecodingpapi
Don’t be fooled by randomness. Some success case studies are replicable, others aren’t. Just because you spoke to 5 millionaires that did X and achieved Y doesn’t mean that if I do X I get Y, unless you can deduct some universal advice applicable to any case, such as ‘stay lean’.
@PerBylund
In the absence of the state and its expropriation of resources in order to finance Higher Ed institutions which are completely decoupled from the external world, this guy would have been unemployed.
@ayushtweetshere
@FeliciaDMoraru
@ayushtweetshere
here's a short content strategy:
The content strategy for Indie Masterminds Community should focus on establishing topical authority, leveraging programmatic SEO, exploiting semantic networks, and implementing product-led SEO. Additionally, repurposing existing
7/ Setting Tangible Challenges: Move from wishful thinking to concrete goals. Specific, measurable challenges can drive momentum and hold you accountable. Setting up a challenge introduces a deadline, and a deadline can spur action. Action, over time, turns into habits.
1/ The Power of Consistency: Pat built a million-dollar business by dedicating just two hours a day at Starbucks for a year. Small consistent efforts compound over time.
2/ Avoiding Shiny Object Syndrome: It's easy to get distracted by new ideas. Pat would get thrilled by new ideas but lost interest when things got tough. For two years, he jumped from idea to idea, getting distracted by fresh ones. Focus and consistency are the antidotes.
8/ Detailed Planning: Divide goals into actionable tasks. Clear focus = quick progress. Pat used Post-its: separate stack for "To-dos" & "Completed". Move Post-its when done for a real achievement feel. Atomic Work: Divide big tasks (e.g., "build a website") into smaller steps.
@Moles_Harding
@watsonmarkj
@xruiztru
Average young Italians can't afford to live on their own. Lots of 30 year olds are living with their parents since it is impossible to survive on a 1200-1500 € salary, especially in the big cities.
@freddsomm
@levelsio
Yup. There was even a bit of boost in publicity from the forbes articles. Can a personal brand and distribution (followers) be considered a proxy to marketing and sales?
@ProfSteveKeen
@nntaleb
What if you were to abolish the fabrications of university economics and the useless jargon and approach the issue from a trader’s perspective? There is never a single price for anything (that’s an accounting abstraction), there are always two sides: the bid and the ask. You’re
@MalteLandwehr
Most info queries are satisfied by ChatGPT and other AI chatbots, and we will see more of this with SGE. Informational content will have the lowest ROI ever.
@OneRelentlessMF
Without intros & references, it's better to adopt a leaner approach in cold campaigning. This means sending more emails with less effort per email, enabling you to get some clue about the prospect's intent & openness. It makes sense to proceed with more effort per email and
5/ Deep Dive Research: Researching genuine, profitable businesses is key. Understand what's working and why. You should really get to the nuts and bolts of the business you're researching.