Nate Maxwell @NatrianMaxwell Twitter profile

Last Seen Profiles

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Nate Maxwell

@NatrianMaxwell

5 months

@AmandaMGoetz Millennial here 👋🏼 I don’t agree with this, I’ve climbed the ladder and achieved some really great success as a result of my company. I own a home, and land and have a great retirement fund. I came from literally nothing and through working with several tech companies have

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Nate Maxwell

@NatrianMaxwell

6 months

What’s a dirty secret you know about adtech because you work in the industry?

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Nate Maxwell

@NatrianMaxwell

6 months

Working at Amazon gave me a false sense of confidence. I thought I was awesome! Everything I did landed and we never missed. But how much of that was my skill vs. the platform the company created for me? The problem with working for a FAANG company is that you are in an

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Nate Maxwell

@NatrianMaxwell

5 months

@twelfiespecial @AmandaMGoetz I disagree, I am the data.

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Nate Maxwell

@NatrianMaxwell

7 months

@AnthonyGaenzle Our CFO used to have a Wu-Tang clan background and I have to be honest, it made me appreciate him a lot more. Felt a connection there.

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Nate Maxwell

@NatrianMaxwell

6 months

Our DSP acccidentally turned off for a few days once and nothing happened. Performance was still great 👍🏼 literally no impact whatsoever…

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Nate Maxwell

@NatrianMaxwell

3 years

I just saw a LinkedIn profile that said “5 year Adtech Veteran.” It made me wonder, how many years does one need to become a veteran?

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Nate Maxwell

@NatrianMaxwell

7 months

The goal of this project is to take complicated subjects and make them simple to understand. Did I achieve that goal? #GlobalWarming

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Nate Maxwell

@NatrianMaxwell

7 months

The adtech industry is over invested in first party audience targeting and under invested in the role and importance of the creative. Full stop 🛑 If the mantra is “ the right ad, the right person at the right time…” then the ad aka creative should receive at least 1/3 of the

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Nate Maxwell

@NatrianMaxwell

2 years

DOOH be like “we are a premium CTV in bar experience.” Also DOOH….

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Nate Maxwell

@NatrianMaxwell

3 years

When people tell me DOOH is CTV.

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Nate Maxwell

@NatrianMaxwell

4 months

I often get asked, “is Cannes worth it? “ The simple answer is yes. The unplanned connections you make are priceless.

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Nate Maxwell

@NatrianMaxwell

3 years

“This stupid ad!” -My 3 year old playing on an iPhone. When should I tell him?

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Nate Maxwell

@NatrianMaxwell

3 years

By now, I should have walked 4 miles and smelled of cigarettes and hotel fragrance. Next year CES… Next year.

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Nate Maxwell

@NatrianMaxwell

5 months

@ShrewEngland @AmandaMGoetz My brother is a journeyman electrician and also owns a home after 13 years in prison. Let’s not bring collars into this

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Nate Maxwell

@NatrianMaxwell

7 months

Ad execs sound off on Amazon’s DSP dilemma. This has always been the problem with Amazon. It's a leadership culture issue. Instead of building a product for the market, they try and make the market fit within Amazon. This has resulted in the same challenges year after year.

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Nate Maxwell

@NatrianMaxwell

3 years

Who is headed to Programmatic IO? Let’s meet up 😁

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Nate Maxwell

@NatrianMaxwell

3 years

There are 2 groups of people excited to get back into the office. 1) People with no snacks at home. 2) People with multiple kids.

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Nate Maxwell

@NatrianMaxwell

3 years

Well… tomorrow starts the season. Excited to grow the Trade Desk Emerging channels team.

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Nate Maxwell

@NatrianMaxwell

7 months

I have to admit... Run DSP was one of my favorite names in adtech. What is/was yours?

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Nate Maxwell

@NatrianMaxwell

3 years

Anyone else guilty of saving extremely old notebooks? I found notes about AdRoll and how PG could work 😂

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Nate Maxwell

@NatrianMaxwell

7 months

@airgups23 Device Graphs = Dad did the Xmas cards this year ID Resolution= Mom did the Xmas cards this year Alt IDs = I sent Xmas cards on FB ID Bridging = What Xmas Cards ?

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Nate Maxwell

@NatrianMaxwell

2 years

Youtube Ads are the worst given the amount of data they have on me. I expect more Google. Get your shit together. Sneakers, Hair replacement, Doritos and tequilla.... cmon.

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Nate Maxwell

@NatrianMaxwell

3 years

Has anyone read a good book about Marketplaces that helped your understanding of programmatic auctions?

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Nate Maxwell

@NatrianMaxwell

3 years

9 years later and still holding up.

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Nate Maxwell

@NatrianMaxwell

3 years

I made a purchase after driving by a billboard. Unfortunately it wasn’t digital so can someone map this tweet to the static board ID?

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Nate Maxwell

@NatrianMaxwell

7 months

Is there a market for sound off video ads in the DOOH space? If you were an advertiser, would you allocate budget here?

Yes

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No

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Perhaps ( Need more info)

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Nate Maxwell

@NatrianMaxwell

6 months

Everyone flooding my timeline with Possible posts talking about how awesome it is, why are all the pictures of the beach then? I know why... y'all left and on vacation. Not a single one of you even went to the conference. Just a bunch of lanyard tan lines. #Salty

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Nate Maxwell

@NatrianMaxwell

5 months

TTD rolling out Site List As a Service (SLAAP) to publishers

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Nate Maxwell

@NatrianMaxwell

3 years

Anyone know how to get @adexchanger swag? After 400 hours of content I should at least get a T-shirt

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Nate Maxwell

@NatrianMaxwell

3 years

More than half of my LinkedIn updates are people either hiring or changing roles. 2022 is the year of Talent.

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Nate Maxwell

@NatrianMaxwell

6 months

For people who go to 10 or more conferences per year… how do you do your actual job still?

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Nate Maxwell

@NatrianMaxwell

3 years

Officially out of CES, but happy to setup zoom meetings to keep the conversation going. 👍🏼

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Nate Maxwell

@NatrianMaxwell

6 months

Am I just out of touch with the adtech space or are people going to companies I have never heard of? I am excited to announce I have joined Chyken as SVP of Adtech.

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Nate Maxwell

@NatrianMaxwell

3 years

@mjbarash The number of blank faces I receive when I say I started at Right Media Exchange is alarming.

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Nate Maxwell

@NatrianMaxwell

3 years

@amitgoel1287 1. Acquisition of Mediamath and Amobee if done by SSPs. 2. MSFT getting serious about their offering. 3. Google spinning off Adtech 4. The continued tumble of TV advertising 5. Industry SPO adoption.

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Nate Maxwell

@NatrianMaxwell

2 years

I’m proud to announce that I saw a video ad and called for an insurance quote and changed insurance carriers. Digital advertising works! #statefarm

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Nate Maxwell

@NatrianMaxwell

3 years

My 4 year old just yelled, “Yeah, f@$k with that!” After blowing up the Joker in Lego Batman and I’m a little proud.

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Nate Maxwell

@NatrianMaxwell

7 months

@andruyeung Because we’re old now and drinking alcohol at events drains my energy to be social. Then I Irish exit to jump into pajamas and go to sleep

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Nate Maxwell

@NatrianMaxwell

5 months

Retail Media has gone too far when ________ announces their RMN 😊🍿

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Nate Maxwell

@NatrianMaxwell

6 months

The only adtech problems that will be solved are the ones that don’t impact revenue. Read that again.

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Nate Maxwell

@NatrianMaxwell

6 months

Does anyone live in a neighborhood where kids play outside still? Is that a thing of the past, or does it actually happen still?

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Nate Maxwell

@NatrianMaxwell

5 months

Anyone who says WFH is as productive as working in an office knows damn well that isn’t the truth. Hybrid is where it’s at. The ultimate productivity strategy is hybrid

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Nate Maxwell

@NatrianMaxwell

5 months

Here is my real beef with the programmatic ecosystem. The industry is designed to scale to the lowest common denominator of innovation. Tell me I'm wrong. How many times have you heard the following feedback: 1) Thats cool! But nobody else is doing that. 2) Thats interesting

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Nate Maxwell

@NatrianMaxwell

2 years

I have an idea…. Don’t check your stock price until 2024. Spoiler alert 🚨 You’re broke! Get back to work. 😅

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Nate Maxwell

@NatrianMaxwell

6 months

Love this @adexchanger Here’s a thought, DSPs create a carbon tax on publishers that send more 5 bid requests for the same opportunity. That carbon tax is deducted from the CPM or charged as a fee to continue using the platform. This will reduce bad behavior and wasted energy

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Nate Maxwell

@NatrianMaxwell

3 years

AppLovin And The Trade Desk Sign Direct Buying Deal And Unified ID 2.0 Integration @AdExchanger 😀👇🏽👇🏽 @JamesHercher Thanks for the coverage here!

AppLovin And The Trade Desk Sign Direct Buying Deal And Unified ID 2.0 Integration | AdExchanger

AppLovin and The Trade Desk announced twin news items today. The mobile gaming and advertising giant launched an integration with the Unified ID 2.0 (UID2) product, and The Trade Desk will start...

www.adexchanger.com

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Nate Maxwell

@NatrianMaxwell

6 months

I might be biased but Amazon continues to build the right products. Performance+ is going to be a game changer for the DSP category.

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Nate Maxwell

@NatrianMaxwell

5 months

@HiemJ @AmandaMGoetz There’s like 100 more of me in the comments I’ll let you catch up

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Nate Maxwell

@NatrianMaxwell

7 months

Today I decided to make a luxury watch purchase. I went to explore Rolex’s, Hublots (The H is silent 🤫 btw…) Omegas and decided on a vintage timepiece that I can actually read. 🤓 Rate my choice 1-10🔥

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Nate Maxwell

@NatrianMaxwell

2 years

It’s the convergence of all that makes the model powerful.

AdTechGod 🍪

@AdtechGod

2 years

Where do you place your bet?? #adtech #CTV #DOOH #DigitalMarketing

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Nate Maxwell

@NatrianMaxwell

3 years

After waiting in line for a couple of hours, I have secured the PS5 😃

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Nate Maxwell

@NatrianMaxwell

7 months

Here is a lie I used to tell myself. I am working 10 hours a day 6 days a week for my family. That was a lie. I wasn’t grinding for them, I was doing it for me, but pretending it was for them. How do I know? Because I asked them. They told me the one thing they want above

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Nate Maxwell

@NatrianMaxwell

3 years

Scheduling my own meetings for CES should be a skill I can add on LinkedIn.

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Nate Maxwell

@NatrianMaxwell

3 years

According to the OAAA, 60% of the advertiser spend in DOOH is driven by cannabis.

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Nate Maxwell

@NatrianMaxwell

5 months

@GremlinIndustry @AmandaMGoetz Before I worked in tech, I worked at an Auto body shop in the day, Apple Store at night and a night club once or twice a month. This allowed me the ability to start going to school to learn the skills needed to work in tech. I realized this was a growing industry and I didnt have

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Nate Maxwell

@NatrianMaxwell

7 months

This year I turn 42. Looking back on my career, a few insights come to mind. 1. It’s been a slow and steady journey. 2. Each step has been a progression from the previous. 3. Each step required me to say, “Eff it, let’s figure it out.” 4. Each step came with an imposter

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Nate Maxwell

@NatrianMaxwell

3 years

Heading to NYC for the week! Let me know if you would like to connect while I’m in town.

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Nate Maxwell

@NatrianMaxwell

5 months

I’ll be honest… fully remote is losing the luster. I’m pro RTO 2-3 days a week.

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Nate Maxwell

@NatrianMaxwell

3 years

@the_ad_dude You got the stuff? You got the money? Meet me at the park on 47th at 6pm. Park bench near the tree. = clean room

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Nate Maxwell

@NatrianMaxwell

7 months

I don’t know who needs to hear this, but close that tab. You’re never going to read that article. Just close it….

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Nate Maxwell

@NatrianMaxwell

3 years

Reason 101 why Dooh is better than OOH. In the words of Ross from friends, “Pivot!!!”

Phoebe Bain

@notnotphoebe

3 years

Who is going to tell him :(

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Nate Maxwell

@NatrianMaxwell

2 years

Nobody: Glassdoor: You look like you would be a great fit for a Delta Commercial pilot. Apply Today! 🙄😳

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Nate Maxwell

@NatrianMaxwell

6 months

PG was the worst thing to ever happen to programmatic.

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Nate Maxwell

@NatrianMaxwell

3 years

First time ever seeing/holding one of these gems 💎 @adexchanger

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Nate Maxwell

@NatrianMaxwell

6 months

Before Amazon ads there was A9 😎

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Nate Maxwell

@NatrianMaxwell

7 months

What if we replaced frequency caps with carbon caps? 🧢 Advertisers are allocated a carbon limit for advertising and if paths, audiences, identifiers underperform, advertisers can reallocate existing carbon credits until they are exhausted. Once they are exhausted, that’s it.

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Nate Maxwell

@NatrianMaxwell

5 months

What AdTech company are you surprised is still around?

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Nate Maxwell

@NatrianMaxwell

3 years

I have a startup idea for DOOH. I just need a ladder and funding. I’m taking $100k for 1% equity. Who is in?

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Nate Maxwell

@NatrianMaxwell

3 years

Hmmm… that seems abnormal.

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Nate Maxwell

@NatrianMaxwell

7 months

If you could go back 20 years and be the CEO of one Adtech platform which would you choose? #adtech

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Nate Maxwell

@NatrianMaxwell

6 months

Hear me out, if an algorithm buys requests where a user id is mapped to an incorrect user, how is performance impacted? If it is not, how important is a user ID? If it is, why would the algorithm keep bidding on low performing IDs?

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Nate Maxwell

@NatrianMaxwell

5 months

@LORENZO__42 @ShrewEngland @AmandaMGoetz Bruh.. I’m not answering any questions until you out your pants on

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Nate Maxwell

@NatrianMaxwell

2 years

I’ve been coming to NYC for 14 years and every time I’m here, they are doing construction. When is this place going to be done? 😂 #NYC

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Nate Maxwell

@NatrianMaxwell

3 years

Such a great experience hanging with @idallimore and @LamarOOH to talk about Emerging channels, diversity and sneakers of course!

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Nate Maxwell

@NatrianMaxwell

7 months

What is the general sentiment about Retail Media Networks buying audience segments offsite and across desktop and social? I realize the 3rd word is networks, so is it sort of expected so long as overall sales are up from media spend? Let’s talk about it

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Nate Maxwell

@NatrianMaxwell

5 months

In 2024, I believe you should be able to slack anyone in your company including senior leadership and get a response. It baffles me that there are still organizations where senior leaders remove themselves from slack and never respond to team members.

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Nate Maxwell

@NatrianMaxwell

2 years

Who is this segment that still listens to the FM radio?

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Nate Maxwell

@NatrianMaxwell

7 months

Today was the day my daughter decided to sing in front of the whole school after training for 6 days alone in her bedroom. Yup…. 😳😳 That’s show business baby!

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Nate Maxwell

@NatrianMaxwell

2 years

@aristein @AdtechGod OTpee?

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Nate Maxwell

@NatrianMaxwell

3 years

Is there a weekly adtech news roundup email or podcast I can subscribe to?

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Nate Maxwell

@NatrianMaxwell

2 years

When people make fun of me for NFTs because it’s riddled with fraud, complicated and a black box. Then we all laugh and go back to work in adtech. #swerve

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Nate Maxwell

@NatrianMaxwell

7 months

Im not sure who needs to hear this, but a Reese’s peanut butter egg has 4 grams of protein.

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Nate Maxwell

@NatrianMaxwell

2 years

I’m gonna need delta to change their inflight safety videos to skippable or add a frequency cap.

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Nate Maxwell

@NatrianMaxwell

5 months

@thaherojoe @AmandaMGoetz My goal is to have between $5M - $10M when I retire and I'm not sure of age. I love using my brain and solving problems. So lets say when will I slow down? Probably when Im a grandpa and prefer bird watching over other usages of time.

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Nate Maxwell

@NatrianMaxwell

3 years

@AdtechGod Not true. We are hiring like crazy

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Nate Maxwell

@NatrianMaxwell

6 months

The more sales pitch meetings I sit in, the more I feel there is a need for designers to be a part of developing the collateral that is used for pitch decks. Several times, I am lost because the visuals are overly complicated, which I then tune out the seller only to become

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Nate Maxwell

@NatrianMaxwell

6 months

Where does probabilistic modeling end and fraud begins? Asking for a friend….

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Nate Maxwell

@NatrianMaxwell

3 years

@airgups23 @AdtechGod Gaming 😄

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Nate Maxwell

@NatrianMaxwell

6 months

My ultimate pet peeve is the request for a “mystery meeting.” The famous LinkedIn hey let’s connect, I wanted to bounce something off of you, what’s your schedule look like next week? Me: ( Mark as Unread)

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Nate Maxwell

@NatrianMaxwell

7 months

Hear me out…. @AdtechGod creates a PPV match: contextual data vs 1P data. Let’s go platform vs platform. In the blue trunks UID2 in the red trunks .. $100 event who is in?

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Nate Maxwell

@NatrianMaxwell

3 years

The IAB Playfronts has arrived. Here’s why marketers should level up their gaming strategy. via @TheTradeDesk

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Nate Maxwell

@NatrianMaxwell

3 years

2022 is the year the “made for advertising sites” should be deprecated. #RIP

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Nate Maxwell

@NatrianMaxwell

3 years

Im starting to question the trend of smiling in the LinkedIn profile pic. Statistically speaking, it is impossible for this many people to be “friendly and approachable.” In an effort to be more authentic, my next picture will display my most common emotion, which is confused 🤔

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Nate Maxwell

@NatrianMaxwell

2 years

Just so we are clear, the Metaverse does not exist yet. Gaming is one of many entry points to the Metaverse, but similarly to gaming today, it is part of the Internet but not “the Internet.” #Metaverse #gaming

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Nate Maxwell

@NatrianMaxwell

7 months

@teslaeurope Thats just a great looking station. What percentage of vehicles are EV in Denmark?

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Nate Maxwell

@NatrianMaxwell

3 years

Every scroll is a new role on LI these days.

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Nate Maxwell

@NatrianMaxwell

3 years

Candy Crush Saga is massive. Over 250 million monthly active users and the game has been downloaded.... wiat for it.... a staggering three BILLION times.

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Nate Maxwell

@NatrianMaxwell

3 years

The best part of commuting is the dedicated time for podcasts. Nice to be back

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Nate Maxwell

@NatrianMaxwell

3 years

I don’t know who needs to hear this but Wreck it Ralph is not given enough credit for the Metaverse.

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