Lee Cain @MrLeeCain Twitter profile | Pikagi

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Lee Cain

@MrLeeCain

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Founder @CharlesbyeStrat | Former Director of Communications @10DowningStreet | Trustee & Mentor @SocialMobilityF

London, England

https://t.co/4XThk9u6yJ

Joined August 2016

Don't wanna be here? Send us removal request.

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@MrLeeCain

Lee Cain

3 months

🚨NEW POLLING🚨 Why are the Tories heading for a generational defeat? In exclusive polling for the @mos_politics , @CharlesbyeStrat looked at voters’ views on the economy. It doesn’t make good reading for the Conservatives, who are now seen as the party of tax *rises* A 🧵…..

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@MrLeeCain

Lee Cain

2 years

It is not discriminatory to open Oxbridge up to talented students who do not have the resources to game the system. Rather, it is recognition that those who succeed against the odds have something special to offer. My letter to the editor in @thetimes today👇

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@MrLeeCain

Lee Cain

2 years

Huge admirer of Rishi Sunak but his position on lockdown is simply wrong. It would have been morally irresponsible of the govt not to implement lockdown in spring 2020 - the failure to do so would have killed tens-of-thousands of people who survived covid 1/2

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@MrLeeCain

Lee Cain

27 days

He is entirely correct - and it’s only the tip of the iceberg. The Government Communication Service needlessly wastes hundreds-of-millions in taxpayer money each year. Every department is over staffed, under qualified and forced (by ministers) to run pointless campaigns without

@vicderbyshire

Victoria Derbyshire

27 days

Chief Secretary to Treasury Darren Jones told #Newsnight last night that ‘the government communication service was spending hundreds of millions of pounds on filming content for Conservative ministers’ social media channels’ @BBCNewsnight

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@MrLeeCain

Lee Cain

2 years

In addition, without lockdown the NHS simply could not have survived & would have been overwhelmed. This would have seen an even greater backlog of excess deaths for missed cancer appointments etc

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@MrLeeCain

Lee Cain

3 years

Generation Covid faces a post-pandemic catastrophe, with opportunities diminishing most for those without the advantages of wealth, connections and class. Why we must double down on levelling up. My Spectator column today 👇

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Westminster and the truth about the class ceiling

I come from the Lancastrian town of Ormskirk, which, though pretty, provided little in the way of opportunity or aspiration. No one in our family had been to university. I qualified for free school...

www.spectator.co.uk

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@MrLeeCain

Lee Cain

1 year

Tired working class stereotypes still used frequently in Westminster (via @thetimes this morning). We really need to do better if we are to tackle the class gap in our politics. Anyway, if anyone needs me I’ll be down’t pit with me whippet turning the air blue

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@MrLeeCain

Lee Cain

2 years

Covid revisionism has begun. But it wasn’t lockdown that was the government’s biggest mistake - it was locking down too late. Read my piece on why lockdown was politically, economically and morally the only option👇

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What Rishi Sunak gets wrong about lockdown

Rishi Sunak claimed the trade-offs around lockdown weren't discussed. But Lee Cain, former director of communications in No. 10, says that's not true.

www.spectator.co.uk

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@MrLeeCain

Lee Cain

9 months

Four years ago today. An incredible campaign filled with talent, dedication, focus and people who knew what it took to win

@MattChorley

Matt Chorley

5 years

Inside CCHQ when the exit poll was announced

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@MrLeeCain

Lee Cain

2 years

Isaac Levido and Michael Brooks spearheaded the best election campaign in decades. This is a monumental error

@christopherhope

Christopher Hope📝

@christopherhope

2 years

NEW ** Chopper's Politics Newsletter ** Liz Truss drops Isaac Levido, the campaigner party-credited with the 2019 Tory election landslide. Subscribe for free:

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@MrLeeCain

Lee Cain

2 months

Is the Tory’s ‘don’t give Starmer a super majority’ message a good strategy? Probably not - here’s why: It’s designed to motivate the core Tory vote - especially those considering shifting their allegiance to Reform. As a political strategy, it’s a high risk move. Telling

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@MrLeeCain

Lee Cain

3 years

Thread for those interested in govt comms 👇 This paper, published today by @instituteforgov , outlines my thoughts from my time in govt dealing with brexit/covid. It sets out ways govt can modernise and improve comms - particular in times of crisis

Modernising the Government Communication Service | Institute for Government

Lee Cain, Boris Johnson’s former Downing Street director of communications, calls for an overhaul of government communications and media handling to e

www.instituteforgovernment.org.uk

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@MrLeeCain

Lee Cain

3 months

🚨 NEW POLLING🚨 Do the public believe it's 'Time for Change’ or can they be convinced to ‘Stick with the Plan’? @CharlesbyeStrat analysed the election framing by Labour 🔴/ Tory 🔵 strategists for @ShippersUnbound to find out who will win the air war and why. A thread 🧵

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@MrLeeCain

Lee Cain

3 months

📺 TV DEBATES 📺 Rishi Sunak needs a miracle. Tonight’s TV debate is one of the last opportunities the Prime Minister has to change his party’s political fortunes. But do TV debates really make any difference and, if so, how do you win them? A #GE24 🧵...

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@MrLeeCain

Lee Cain

3 years

Enjoyed my first appearance on @MarrShow this morning reviewing the papers and analysing the reshuffle

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@MrLeeCain

Lee Cain

3 years

The class pay gap is the biggest obstacle to levelling up - read my piece for @SocialMobilityF in @thetimes here 👇

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@MrLeeCain

Lee Cain

2 months

One of the most annoying parts of my week in Downing Street was the Friday afternoon @ShippersUnbound call. He knew more about what was happening inside govt than most of those who worked there. A nightmare for advisers - but also why his books are a must read 👇📕

@ShippersUnbound

Tim Shipman

@ShippersUnbound

2 months

🚨Politics fans!🚨 No Way Out, Part 3 of my political quartet on the last eight years of Westminster drama, is today's Kindle daily deal. IT'S JUST 99p!

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@MrLeeCain

Lee Cain

2 months

Unlikely this happens - but if it did it could be the end of the Conservative Party (via this morning’s Politico Playbook)

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@MrLeeCain

Lee Cain

2 years

@FraserNelson @RobDotHutton The public began a self imposed lockdown because the govt was too slow to make the decision (mainly due to endless trade-off chats). They did this because covid was killing people in huge numbers & they wanted to protect themselves - not because of (v good & effective) messaging

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@MrLeeCain

Lee Cain

2 years

If you would like to support talented young people from disadvantaged backgrounds - why not get in touch with the wonderful team @SocialMobilityF 👇👇👇👇👇👇

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The Social Mobility Foundation

We create more social mobility through the Aspiring Professionals Programme, Social Mobility Employer Index and Department for Opportunities. Join us.

www.socialmobility.org.uk

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@MrLeeCain

Lee Cain

2 years

Delighted to see @RishiSunak become PM. He is a fiercely intelligent, incredibly hard working and thoroughly decent man who is backed by a great team

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@MrLeeCain

Lee Cain

2 years

Huge credit to @amolrajan for making this excellent two part series on Britain’s class ceiling. We talked about how this impacts politics - and why it’s important to have socio-economic diversity at the top of public life. Please give it watch 👇

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BBC Two - How to Crack the Class Ceiling, Series 1, Episode 2

Amol Rajan investigates how Britain’s employers and government could address classism.

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@MrLeeCain

Lee Cain

2 years

The greatest challenge for any Prime Minister is building and maintaining public support. It’s a skillset Liz Truss needs to learn - and quickly. Read my piece for Politico here 👇

Liz Truss’ reputation may never recover

The PM might not mind being unpopular. It is clearly not a view shared by her party.

www.politico.eu

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@MrLeeCain

Lee Cain

3 months

Politics is about hard choices. - Good teams take hard decisions & accept some pain for the wider benefits - Poor operations try to be all things to all people & end up with the worst of all worlds The Tory plan to ‘reform’ the ECHR is a classic example of the latter. Why?(1/2)

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@MrLeeCain

Lee Cain

3 months

Overwhelmingly, voters feel that the ‘Time for Change’ sentiment better reflects their feelings toward how they will vote: 🔴57% agree with Labour's change message 🔵Only 24% want to ‘Stick with the Plan’

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@MrLeeCain

Lee Cain

3 months

When asked about their motivations for voting in the upcoming election: ✅ 35% say they will vote for the party that they believe has the best vision for the country ❌ But nearly a THIRD of the electorate say they will vote to get rid of a Conservative government

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@MrLeeCain

Lee Cain

3 months

A policy promising 'reform' will fail strategically because: ❌After years of broken promises on immigration, the public (rightly) won’t believe the Tories are able to renegotiate ECHR membership, so there will be no bounce in public opinion ❌ It’s a clear admission that the

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@MrLeeCain

Lee Cain

3 years

Even in 2021, talented people have their career opportunities restricted because of their accents. It’s fantastic to see @pritipatel @AlexScott @BethRigby at the top of their professions - it shows the next generation they can achieve their goals, regardless of accents/background

@Digbylj

Lord Digby Jones

3 years

She’s hot on the heels of Beth Rigby at Sky the Home Secretary for God’s sake! Can’t someone give these people elocution lessons? I fear that it may be aped by youngsters along the lines of the use of the moronic interrogative originally caused by “Neighbours”; on behalf of the

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@MrLeeCain

Lee Cain

3 years

Enjoyed chatting to the brilliant @Jack_Blanchard_ about running government comms, covid messaging, brexit, an election victory, the class ceiling in Westminster and Boris. And you don’t even need a substack subscription, you can listen here 👂 👇

@Jack_Blanchard_

Jack Blanchard

@Jack_Blanchard_

3 years

🎙️NEW PODCAST🎙️ This week I sit down with the man who spent three years as Boris Johnson's spin doctor & closest aide - Lee Cain. In his first major interview we talk Covid, Cummings, Brexit, Westminster snobbery, cheese baguettes & loads more THREAD 1/

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@MrLeeCain

Lee Cain

2 years

A shameful statistic that is unfortunately entirely unsurprising to anyone who has worked in or around journalism 👇

@RobynVinter

Robyn Vinter

2 years

There is something very worrying happening in journalism. Last year, 80% of journalists came from the top social classes (compared with 75% in 2020). That's an absolutely atrocious figure that we should be completely ashamed of. We simply do not represent the people we serve

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@MrLeeCain

Lee Cain

3 months

When asked which political party voters most associate with tax cuts, it was neck and neck: 🔵🪓Tories on 29% 🔴🪓Labour 28%

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@MrLeeCain

Lee Cain

3 months

Economy / cost of living still remains the top issue for voters (42%) - but it is Labour who are now more trusted to handle this traditionally Conservative territory. In a straight choice between the parties: 🔴61% said they trusted Labour 🔵Only 39% the Tories

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@MrLeeCain

Lee Cain

2 years

An insightful report by @thetimes filled with compelling policy ideas that could transform our education system. If ‘levelling up’ is to mean anything we must close the attainment gap that exists between the most disadvantaged and their wealthier peers (1/2)

@RSylvesterTimes

Rachel Sylvester

@RSylvesterTimes

2 years

After a fascinating year, support from an amazing group of Commissioners and evidence from more than 600 witnesses, The Times Education Commission final report is published today

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@MrLeeCain

Lee Cain

3 months

Why is this a ‘change’ election? ⏬ In *all* of the key battlegrounds polled people said they felt things were worse than in 2019. ⏬They also felt worse off personally since the last election: ⏬50% of voters said they felt worse off 🔼 Only 20% feel personally better off

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@MrLeeCain

Lee Cain

2 months

This piece by @tnewtondunn takes entirely the *wrong* lessons from what happened in 2019. There has been a political realignment since the referendum - it was not a ‘one-off’. The Tory mistake was not trying to hold it but Boris / Truss / Rishi all failing to deliver on promises

@standardnews

Standard News

2 months

"Privately, Starmer’s team was very worried by Sunak when he took power, because he looked like the change candidate", writes @tnewtondunn Read more:

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@MrLeeCain

Lee Cain

3 months

When asked in a head-to-head who would make a better PM, voters again indicated they wanted change. 🔴 42% opted for Keir Starmer 🔵 27% chose Rishi Sunak

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@MrLeeCain

Lee Cain

3 months

Two cuts to national insurance have failed to shift public opinion, with the Tories now seen as the party of tax *rises* 🔵💸40% say they most associate them with tax rises 🔴💸29% most associate Labour with tax increases

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@MrLeeCain

Lee Cain

3 months

What does all this mean for the outcome of the elections? 🗳️ All elections are ‘change or more of the same’. The Conservatives hope to convince voters to ‘stick with the plan’ but that’s an incredibly difficult message to land when the country is crying out for change

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@MrLeeCain

Lee Cain

3 months

Our big win in '19 was convincing the broadcasters to host the first televised head-to-head between the PM & Leader of the Opposition. Boris v Corbyn was our ideal framing for the election. This format elevated the PM further by relegating other party leaders to separate debate

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@MrLeeCain

Lee Cain

2 years

Forget the daily brickbats of the Tory leadership contest and instead enjoy this wonderful read of life inside No10 by the super talented Cleo Watson

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Cleo Watson – Boris Johnson’s former aide, now published novelist – lifts the lid on life in...

In the September 2022 issue of Tatler, Cleo Watson revealed what it was like to ‘nanny’ Boris Johnson through lockdown. Revisit her piece as her scandalous new novel, Cleavage, is published

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@MrLeeCain

Lee Cain

3 months

It’s not enough to run a good campaign, you have to run the right campaign. The risk for the Tories is that their strategy is not aligned with public opinion and fails to tell a compelling story. This means it is unlikely to persuade voters in the ballet box 🗳️

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@MrLeeCain

Lee Cain

3 months

The most important thing to remember is the debate is *not* a debate. It is an opportunity to drive a message and frame the choice to millions of voters. In 2019, that frame was ‘back Boris to get Brexit done’ (change) or ‘dither and delay with Jeremy Corbyn’ (more of the same)

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@MrLeeCain

Lee Cain

3 months

Of those intending to vote Labour: 👋 51% say they agree most with the statement: “I will be voting to get rid of a Conservative government.” ✅28% say they will vote for Labour because they have “the best vision for the country”. Suggesting an “enthusiasm deficit” for Starmer

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@MrLeeCain

Lee Cain

3 months

Trust with the nation’s finances has traditionally been firm Tory territory - so this poll will be a devastating blow to the party. The Conservative’s economic credibility was badly damaged by Liz Truss' mini-budget - when she managed to put a Tory rosette on the financial crisis

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@MrLeeCain

Lee Cain

2 years

Agree with Sam.

@Samfr

Sam Freedman

2 years

*Bangs head against wall forever* One of the complaints here is that *only* 48 Etonians got into Oxbridge last year. Which is roughly the total number of students on free school meals who get in every year.

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@MrLeeCain

Lee Cain

3 months

Voters are not convinced of 'the plan' on core issues like the Rwanda policy: 🛬 43% do not believe the flights will take off post election 🛫 31% do believe the flights will take off after the election ❌ But only 31% said the policy would make them more likely to vote Tory

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@MrLeeCain

Lee Cain

3 months

Blaming & disenfranchising members for a mess *entirely* caused by MPs would be the fastest way to kill the Conservatives - and very on brand for the party. Expect to hear more of this argument in the weeks ahead #GE2024

@Samfrspare

Sam Freedman

3 months

If Sunak wants to do his party a favour, after causing a lot of harm, he should hang around long to allow a rule change to stop members voting. It may finish the party off if he doesn't.

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@MrLeeCain

Lee Cain

3 months

🔊The best messaging chimes with public sentiment but on all the key issues of this election - from cost of living to public services - the public feel that things are not working and we need a new direction. This is why change resonates more with voters than the status quo

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@MrLeeCain

Lee Cain

2 years

This starts with more funding for early years and addressing regional inequalities. Too many of our young people are written off and too much talent is wasted (2/2)

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@MrLeeCain

Lee Cain

2 years

An excellent thread by Nick. I worked closely with Gavin on the 2019 leadership campaign - he was a cut above as a political operator and unquestionably made the difference. Plus he was great to work alongside

@NJ_Timothy

Nick Timothy MP

2 years

There are plenty of attacks (mostly anonymous) on Gavin Williamson today. But there are good reasons why all but one prime minister since 2010 has wanted him at their side (1/n).

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@MrLeeCain

Lee Cain

3 months

Voters are also more optimistic about the economy should Labour win the election. 🔴🙂 42% say they will either be very or somewhat optimistic about the economy should Labour win the election 🔵☹️ 29% say they will either be very or somewhat optimistic about the economy should

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@MrLeeCain

Lee Cain

3 months

For the all-party debate we sent Rishi Sunak, then a rising star mostly unknown to the public. He was told it would be good practice if, as many suspected, he eventually became PM. Tonight will reveal whether the experience paid off

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@MrLeeCain

Lee Cain

3 months

Read the full @MoS_Politics splash by Glen Owen and @DPJHodges here 👇

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Tory party demand tax cuts NOW to avoid election loss

The call came as Chancellor Jeremy Hunt admitted to The Mail on Sunday that two cuts to National Insurance had failed to swing public opinion behind the Conservatives .

www.dailymail.co.uk

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@MrLeeCain

Lee Cain

2 years

I agree with Boris 👇

@BorisJohnson

Boris Johnson

2 years

Congratulations to @RishiSunak on this historic day, this is the moment for every Conservative to give our new PM their full and wholehearted support.

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@MrLeeCain

Lee Cain

2 months

An excellent appointment

@10DowningStreet

UK Prime Minister

@10DowningStreet

2 months

Sir Patrick Vallance KCB has been appointed Minister of State (Minister for Science) in the Department for Science, Innovation and Technology @SciTechgovuk .

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@MrLeeCain

Lee Cain

2 months

There has been a lot of discussion in recent weeks about why the Conservatives are heading towards electoral wipe out. It was something @maitlis asked me on @TheNewsAgents podcast yesterday. Emily claimed it was ‘lies from Boris Johnson’ that was the driving cause of the Tory

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@MrLeeCain

Lee Cain

6 months

Looking forward to speaking to @SophyRidgeSky on the #PoliticsHub tonight about @CharlesbyeStrat 's 'Talking to the Nation' report 👇

@SkyNews

Sky News

6 months

📢 Coming up on #PoliticsHub with @SophyRidgeSky ... 🔴 Shadow defence sec @JohnHealey_MP 🔴 Director at Charlesbye Strategy @MrLeeCain 🔴 Labour MP @margarethodge 🔴 Reform UK leader @TiceRichard ⏰ 7pm 📱 📺 Sky 501, Virgin 602, Freeview 233 & YouTube

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@MrLeeCain

Lee Cain

2 years

@FraserNelson It’s also v misleading to suggest we weren’t having those conversations. No10/DH/HMT met multiple times daily & discussed the trade-offs. We all knew lockdown was a blunt instrument that had many downsides but in a world without vaccinations it was the best option available

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@MrLeeCain

Lee Cain

3 months

Boris was put through relentless drilling exercises designed to keep message discipline in the face of extreme provocation. Like a boxer in fight camp - train hard, fight easy was our motto

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@MrLeeCain

Lee Cain

3 months

Fresh sparring partners, Michael Gove and Oliver Dowden, took on the role of Jeremy Corbyn. They were armed with a forensic 100-page war book and required to give the exhausted candidate a ‘going over’. Boris too was told not to take a step back and be aggressive with ‘Corbyn’

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@MrLeeCain

Lee Cain

3 months

The public cared less than the media about the PM's election announcement - but it was still a missed opportunity: 🌧️ 22% said they were less likely to vote for him after watching the speech ☁️ 30% said it made no difference 📺While 25% admitted they hadn’t even seen the launch

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@MrLeeCain

Lee Cain

3 months

Read the full article here:

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Why Sergeant Major Sunak went over the top against his team’s advice

The prime minister seized upon green shoots of economic growth to spring an election on his MPs. Now they’re furious that they could be out in the cold sooner than expected

www.thetimes.com

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@MrLeeCain

Lee Cain

3 years

Very welcome decision by @KPMG - hopefully this is the start of business overcoming the hidden bias that holds back many from lower socio-economic backgrounds

@thetimes

The Times and The Sunday Times

3 years

The accounting and consulting firm KPMG has become the first big business in Britain to set a target for the number of working-class staff.

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@MrLeeCain

Lee Cain

2 months

Looking forward to being part of the #BBCElection coverage tonight 📺 🗳️ I’ll be joining the teams on @BBCOne @BBCRadio4 & @adamfleming on #BBCNewscast . After a few hours sleep (and mainlining lots of coffee) I’ll be heading to Westminster for the @skypoliticshub with

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@MrLeeCain

Lee Cain

3 years

Great piece by @alanmilburn1958 . Successfully 'levelling up' requires govt, civil society, LAs and the business community to work together in a transformative national mission. And govt action must start to match the rhetoric. A difficult job for the brilliant @NeilDotObrien

@SocialMobilityF

The Social Mobility Foundation

@SocialMobilityF

3 years

🗣️ New comment from Chair of the Social Mobility Foundation @alanmilburn1958 in @timesredbox . 📊 Featuring brand new polling of our students, revealing that 85% agreed “people get ahead in the workplace because of who they know”. ➡️ Read here:

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@MrLeeCain

Lee Cain

2 years

An excellent thread 👇

@lewis_goodall

Lewis Goodall

2 years

Context: the UK’s institutions and British society are dominated by those who have attended fee-paying schools. For example, the new cabinet is 60%+ private school (vs 7% of population). Private schoolers remain significantly over-represented at Oxford and Cambridge themselves.

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@MrLeeCain

Lee Cain

2 months

For wider analysis read @Steven_Swinford ’s piece in @thetimes 👇

The Times & The Sunday Times

News and opinion from The Times & The Sunday Times

www.thetimes.com

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@MrLeeCain

Lee Cain

3 months

He may be standing down but the message discipline from @michaelgove remains among the best in the business: - Take Back Control ✅ - £350m for the NHS ✅ - Control our laws, borders & money ✅ 👏

@michaelgove

Michael Gove

3 months

After nearly twenty years serving the wonderful people of Surrey Heath and over a decade in Cabinet across five government departments, I have today taken the decision to step down as a Member of Parliament. Read my letter here 👇

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@MrLeeCain

Lee Cain

2 months

Really looking forward to joining @SophyRidgeSky and the team for the #BattleForNo10 . I know from my own time in Downing Street that this is one of the big election moments. Tune into #SkyNews : ⏰ from 5pm 📍 Grimsby And a great promo video too 👇

@SkyNews

Sky News

3 months

PM @RishiSunak and Labour leader Sir @Keir_Starmer have agreed to take part in The Battle For Number 10, a Sky News election leaders' special event, on Wednesday 12 June. Watch it live for free. #BattleForNo10 ⏰ 7pm 📍 Grimsby 📺 Sky 501, Virgin 602, Freeview 233 and YouTube

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@MrLeeCain

Lee Cain

3 years

A fantastic campaign by @Telegraph and @Jamesara - something everyone should take the time to read

@Jamesara

James Starkie

3 years

Mental health can affect any one of us and asking for help is often the hardest part. No one should have to wait for support when they need it most. This is why I’m working with @telegraph to improve access to counselling. Article 👇 #NoTimeToWait

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@MrLeeCain

Lee Cain

3 years

We’re just seven months old, and Charlesbye is thriving - we’ve even been chosen as one of PR Week’s ‘ones to watch’ for 2022. If you want to join our exciting journey, we’d love to hear from you

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Consultant role at ‘one to watch’ media and comms agency - London (Central)

Consultant role at Charlesbye - founded by former No10 comms chiefs Lee Cain and Lucia Hodgson and picked as one of PR Week’s ‘ones to watch’ for 2022

www.prweekjobs.co.uk

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@MrLeeCain

Lee Cain

2 years

It is simply mind blowing that a national newspaper can decry bias *against* fee paying schools when all the statistics show the minority of pupils educated privately still overwhelmingly dominate our top professions

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@MrLeeCain

Lee Cain

6 months

Today, we've launched the single biggest study ever into the UK’s media habits. The aim was simple: to make it easier for organisations, businesses and individuals to find their audience and navigate the modern media landscape. Find out more here 👇:

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Charlesbye | About Us

Charlesbye provide data driven insights that shape public opinion, manage crises, enhance reputations and move people to action. In short, we hep you to change the debate.

www.charlesbyestrategy.com

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@MrLeeCain

Lee Cain

2 years

@FraserNelson The alternative was to ‘let covid rip’, which would have killed tens-of-thousands and left the NHS in total collapse. Imagine Lombardy, only for months on end. The idea we would have been in a better state to deal the issues the NHS has faced in recovery is for the birds

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@MrLeeCain

Lee Cain

3 months

Getting the candidate ready is only half the battle - campaign teams also have to undergo gruelling negotiations with the broadcasters and opposing parties. In every election debate I have organised, it is negotiations and the fallout that cause the controversy (Andrew Neil in

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@MrLeeCain

Lee Cain

3 years

Thank you, Owen. Very kind

@OwenPaterson

Owen Paterson

3 years

Part of the promise of Brexit was reconnecting with people who felt forgotten by lawmakers. It is why the @Conservatives voter demographic changed radically towards the 'Red Wall'. A timely and heartfelt description of that and voters' hopes by @MrLeeCain :

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@MrLeeCain

Lee Cain

3 months

Public mood wanted an end to three years of division and deadlock - we knew our framing would win undecided voters if the candidate remained disciplined. That meant delivering the (fully researched) message - not engaging in an on-camera argument craved by the media

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@MrLeeCain

Lee Cain

3 years

An important campaign by a great organisation #ClassPayGap

@SarahHatstand

Sarah Atkinson

3 years

It is time to close the #ClassPayGap - today @Dept_for_Opps has launched our #ClassPolish campaign, aiming to scrub out classism in the workplace. You may not realise the Class Pay Gap exists – but it does, and we should be outraged.

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@MrLeeCain

Lee Cain

3 years

An important campaign by @sophpender and a must-read thread that really resonates #StateSchoolProud

@sophpender

Sophie Pender

3 years

Thread: For 9 years I’ve been a passionate advocate of ensuring that students from state schools could access higher education and top professions. For years I have been acutely aware that students from lower socioeconomic backgrounds will have a harder time

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@MrLeeCain

Lee Cain

3 years

10/ Finally thanks to @instituteforgov for publishing this paper - particularly the wonderful @cath_haddon and @sammacrory - who provided plenty of challenge and even greater patience

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@MrLeeCain

Lee Cain

2 years

Thanks for having me - it was great fun

@JennyEGlos

Jenny Eastwood

2 years

Fantastic to have former Downing Street Director of Communications @MrLeeCain deliver a talk to students as part of the @MediaFestUoG today. Fascinating to hear about his career from Citizen reporter to No 10. He also took the time for an interview with @UoGjourno students too

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@MrLeeCain

Lee Cain

2 months

🚨 NEW POLLING🚨 ⏬The next government will enter Downing Street with trust shattered and cynical voters expecting change 📊In exclusive polling for @ShippersUnbound , @CharlesbyeStrat analysed public attitudes to the party manifestos & the scale of the problem faced. A 🧵

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@MrLeeCain

Lee Cain

2 months

On the money 👇

@LukeTryl

Luke Tryl

2 months

A danger before a vote has been counted of some progressives repeating the triumphantalism of the right in 2019. In truth the election will reflect a starkly disillusioned electorate who having demanded change to the status quo in 2016 & 2019 are really hoping its 3rd time lucky

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@MrLeeCain

Lee Cain

1 year

@MattChorley @TomHCalver The election win remains a remarkable achievement (Levido / Brooks / DC utilised BJ’s polarising appeal to exceed all expectations). But yes, I fear we are in violent agreement on BJ’s popularity, which evolved (receding but with increased intensity) following the referendum

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@MrLeeCain

Lee Cain

3 months

We must also build trust in regulated news sources - particularly the BBC. I’m not blind to its failings but I saw first hand during the pandemic the vital role it plays in our national conversation. Its role in a fractured media landscape will be more important than ever before

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@MrLeeCain

Lee Cain

2 years

We’ve just celebrated our first birthday, and Charlesbye is thriving - already picked as one of PR Week’s ‘ones to watch’ for 2022. If you want to join our exciting journey please apply here 👇👇

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@MrLeeCain

Lee Cain

2 years

Huge challenges ahead but there is a *small* pathway to an electoral victory in 2024 but first weeks critical. The PM has to show the country he understands and will deliver on *their* priorities. This is what Boris did so effectively in 2019

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@MrLeeCain

Lee Cain

2 months

Unsurprisingly, the ‘supermajority’ message has made people *more* likely to vote Labour 👇

@edwinhayward

Edwin Hayward

2 months

Ok, this is the absolute chef's kiss moment of this GE campaign. New polling shows that repeated Tory warnings of a Labour supermajority have made people... more likely to vote Labour (by 2-to-1 vs more likely to vote Tory). Glorious.

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@MrLeeCain

Lee Cain

3 months

Negotiations for TV debates take months. Everything is up for negotiation: format, presenter, location, arrival shot, audience demographics, which candidate speaks first, who closes the debate, which side of the stage they stand, how many interjections they can make, how many

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@MrLeeCain

Lee Cain

2 years

Thanks for having me - really enjoyed it #CommAcad2022

@LGcomms

LGcomms

2 years

- Prioritisation - Simplification - Repetition @MrLeeCain kicks off #CommAcad 2022, emphasising the value of audience research and sharing his three guiding principles for effective communication.

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@MrLeeCain

Lee Cain

3 years

4/ The govt needs to move away from the rigid focus on ‘media management’ and the longstanding obsession with the daily news cycle, instead giving greater weight to policy development & serious strategic communications

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@MrLeeCain

Lee Cain

3 years

7/ Despite 24/7 rolling news & social media, the govt still runs a predominantly analogue system in a digital age. Digital skills are still in short supply & broadcasting experience is extremely limited – with emphasis still disproportionately aimed at print. This must change.

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@MrLeeCain

Lee Cain

3 months

Idea floated in excellent @thetimes manifesto look ahead by @matt_dathan @breeallegretti 👇

The Times & The Sunday Times

News and opinion from The Times & The Sunday Times

www.thetimes.com

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@MrLeeCain

Lee Cain

3 months

All elections are ‘change or more of the same’. The Conservatives hope to convince voters to ‘stick with the plan’ but that’s an incredible difficult message to land when the country is clearly crying out for change. Hear my general election take on @TimesRadio earlier today 👇

@TimesRadio

Times Radio

3 months

“They’re out campaigning on what is, fundamentally, a status-quo campaign.” @MrLeeCain , former director of communications to Boris Johnson, explains how the Conservatives could turn things around. @AyeshaHazarika Listen live:

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@MrLeeCain

Lee Cain

2 years

@gabrielmilland @Jamesara @KateEMcCann Pretty sure I wouldn't have survived my first six months as a spad without Lisa Lee

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@MrLeeCain

Lee Cain

3 years

weekend listening 👇

@SocialMobilityF

The Social Mobility Foundation

@SocialMobilityF

3 years

📻 Don't miss our #R4Appeal this Sunday at 07:55am and 21:26pm and again on 30th September at 15:27pm. Hear from @FraserNelson about our work to provide support and opportunity to students from low-income backgrounds. To donate 👉

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@MrLeeCain

Lee Cain

3 years

Come and work with us! Apply here 👇

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@MrLeeCain

Lee Cain

2 months

Excellent thread 👇

@LukeTryl

Luke Tryl

2 months

🗣️Thoughts from this weeks focus groups: Chichester, Birmingham, Clacton, Edinburgh, Grimsby & Bridgend 1)Talking to different groups in different places brings home how vast the Tories problems are: they haven’t just alienated a single group but have lost trust across the board

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@MrLeeCain

Lee Cain

2 years

Grealish celebration the highlight of today’s win - a lovely moment

@premierleague

Premier League

2 years

"It is my dream to meet you in real life. Imagine meeting your idol." @ManCity mad Finlay wrote an emotional letter to his favourite player and hero, @JackGrealish . What followed was a moment he'll never forget.

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