Andrew Arenge @MrArenge Twitter profile

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Andrew Arenge

15 days

Been working on tracking the paid digital geotargeting efforts of the presidential campaigns for a while. Here's a 🧵 with latest update Highly recommend digging into it all yourself with these dashboards: TRUMP: HARRIS/BIDEN:

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Andrew Arenge

@MrArenge

2 months

NEW: Biden launched this digital ad today on Google asking people to look up the "Project 2025" report from @Heritage The ad is targeted at zip codes in swing states (AZ, GA, MI, NC, NV, PA, WI)

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Andrew Arenge

@MrArenge

1 month

NEW: The Harris campaign just launched their first digital persuasion ad on Google, called Fearless. Being microtargeted at 458 zip codes across AZ, GA, MI, NC, NV, PA, WI. Targeting looks similar to where Biden campaign targeted ads (won't know for sure a few days).

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Andrew Arenge

@MrArenge

25 days

NEW: The Harris campaign is up with their first issue specific digital ad of the revamped campaign, related to abortion. The ad is running on YouTube and is being targeted at specific communities in swing states and areas (AZ, GA, MI, NC, NV, PA, WI + NE02)

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Andrew Arenge

@MrArenge

1 month

NEW: Harris campaign spent $3.5M on Facebook ads on Monday - the day after Biden -> Harris transition This is *significantly* higher spending than any other day in the campaign Advertisers spent $6M on ads in total. First time '24 spending outpaced '20

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Andrew Arenge

@MrArenge

28 days

The UAW launched this new digital ad today featuring president Shawn Fain endorsing Kamala Harris. The ad is inviting people to attend Harris' rally in Detroit on Wednesday. Ad is being geotargeted in Michigan & running on Facebook and Instagram

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Andrew Arenge

@MrArenge

4 months

NEW: This ad has been removed by Google for a "policy violation". It was live in the Google archive this morning but I just looked and it's now been removed. Super PAC spent over $15K targeting it at specific communities near Macon, GA after launching it on April 25th.

Alex Thompson

@AlexThomp

4 months

Trump’s Super PAC is running this ad in rural Georgia counties targeting Black men.

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Andrew Arenge

@MrArenge

1 month

NEW: The Trump SuperPAC - Make America Great Again, Inc - is up with two new digital ads on Google targeted in swing states going after Kamala Harris (both below). First one goes after Harris for being a liberal prosecutor. "Kamala Harris, a dangerous San Francisco liberal"

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Andrew Arenge

@MrArenge

1 month

NEW: Here's the first fundraising ad Harris taped after Biden dropped out of the race & she became the logical Democratic nominee. "We can choose the path of Project 2025, with less freedoms and more division or we can choose to come together and do the work for the people."

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Andrew Arenge

@MrArenge

1 month

@ndngenuity @ChazNuttycombe This includes Instagram too! Should be more clear about that. I still refer to Meta as Facebook since I started all of this research before they made their name change

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Andrew Arenge

@MrArenge

1 month

NEW: The Trump supportive SuperPAC- Make America Great Again Inc - just started running a bunch of short microtargeted video ads like the ones threaded below. They all feature natural sound (no voice over) & are generally focused on a single shot. They've definitely different!

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Andrew Arenge

@MrArenge

4 years

Here's where Biden/Trump spent $$ on Facebook ads last week: BIDEN - Spent $6.5M (down ~$700K from previous week) - FL in top spot, PA drops to 2 - NC & GA rise TRUMP - Spent $8.3M (up ~$900K from previous week) - Huge uptick in FL (spent 89% more than Biden in FL last week)

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Andrew Arenge

@MrArenge

3 months

Digging into the microtargeting of these ads, appears Biden campaign is message testing. Three distinctive groups emerge with different messages: - Economy/tax billionares (teal) - Abortion (purple) - Trump's attack on democracy (yellow) See full map:

Andrew Arenge

@MrArenge

3 months

Today, the Biden campaign just launched a ton of new microtargeted ads on Google. They're all vertically oriented - designed to play during YouTube shorts This 🧵will go through the new ads This first one argues Trump's out for revenge & that he would terminate the Constitution

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Andrew Arenge

@MrArenge

24 days

NEW: Trump campaign just launched this digital ad on Google targeting specific counties in PA. The ad, called "Forgotten Cities", interviews 2 Philly residents about the challenges of the city. Both blame Biden and Harris for the issues. "Today everyone is struggling."

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Andrew Arenge

@MrArenge

5 months

As part of their Latino outreach efforts, the Biden campaign just microtargeted their **first** issue oriented Google digital ad in Florida - at Hillsborough County (Tampa) and Miami-Dade County (Miami). The ad:

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Andrew Arenge

@MrArenge

1 month

The second ad focused on immigration and tries to tie actions from the Biden administration to Harris. "Kamala lied about Biden's obvious mental decline and oh boy did she lie about the border."

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Andrew Arenge

@MrArenge

2 months

NEW: Biden campaign just launched this digital ad on Google, targeting it at key zips in swing states Use footage from rally in NC, after the debate, to try to lay out the stakes of the election by mentioning Roe v Wade, Social Security + Medicare "America itself is at stake."

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Andrew Arenge

@MrArenge

1 month

People seem to be missing this - that chart outlining daily spending by the presidential candidates also includes Trump and Kennedy spending on Facebook + Instagram ads - but you have to zoom in to see it since it’s generally been quite low.

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Andrew Arenge

@MrArenge

1 month

👀 One of the first people to record a digital fundraising ad for Harris campaign is KY Gov Andy Beshear. Ad launched today on Google. Biden campaign had all sorts of outside people do fundraising appears for them: Gretchen Whitmer, Katie Porter, Gavin Newsom, Barack Obama

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Andrew Arenge

@MrArenge

2 months

🚨New Biden campaign issue: weed Biden campaign started running paid digital ads about marijuana for the first time today. The ads call out laws for being outdated & says that Trump would remove medical marijuana protections.

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Andrew Arenge

@MrArenge

1 month

Here's one of the ones specifically focused on the military. There's about a dozen of them in total - all generally focused on economic, military or family related shots. They are all being microtargeted at specific communities in key swing states.

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Andrew Arenge

@MrArenge

1 month

🚨Just ran the numbers - the $3M spent on Monday by the Harris campaign on Meta political ads is the **most money** spent on a single profile page over the past 5 years Harris' ad spending on Tues came in as the 4th highest all time as well

Andrew Arenge

@MrArenge

1 month

NEW: Harris campaign spent $3.5M on Facebook ads on Monday - the day after Biden -> Harris transition This is *significantly* higher spending than any other day in the campaign Advertisers spent $6M on ads in total. First time '24 spending outpaced '20

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Andrew Arenge

@MrArenge

1 month

It's a pretty dramatic shift in tone for the SuperPac. Up until this point, all of their ads have been Biden (& recently Harris) attack ads. All of those were focused on immigration or economic issues.

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Andrew Arenge

@MrArenge

5 months

With this new ad, the number of states they're microtargeting with issue ads for the general election rises to 12 (AZ, FL, GA, ME, MI, MN, NE, NH, NV, NC, PA, WI) They've been running microtargeted fundraising ads in FL for a while New interactive map:

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Andrew Arenge

@MrArenge

2 months

Important update: Ad was available in Google archive this AM, but it's no longer available. Was flagged & removed by Google Ran for 4 days. Ad archive (1st screen shot) says was shown 600K-700K times. Ad's YouTube listing indicates it was watched 230K times (2nd screen shot)

Paul Villarreal (AKA Vince Manfeld)

@AureliusStoic1

2 months

Just saw a new ad here in Central PA from a left-wing PAC named Pennsylvania Values. The spot tells "MAGA patriots" that President Trump doesn't want them to vote by mail (which is false). Why is this ad being run? Because the left knows that if the GOP is successful at

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Andrew Arenge

@MrArenge

30 days

NEW: The Trump SuperPAC - Make America Great Again Inc - is up with a new batch of natural sound, single shot digital ads on Google Unlike the ads in the quoted tweet, these new ads appear to be intended to play into people's anxieties about the economy, immigration or crime 🧵

Andrew Arenge

@MrArenge

1 month

NEW: The Trump supportive SuperPAC- Make America Great Again Inc - just started running a bunch of short microtargeted video ads like the ones threaded below. They all feature natural sound (no voice over) & are generally focused on a single shot. They've definitely different!

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Andrew Arenge

@MrArenge

2 months

🤔

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Andrew Arenge

@MrArenge

1 month

Here's one revolving around a family vacation. Once I get some time to analyze all of them, they'll eventually end up in the Trump microtargeting dashboard - to understand which communities their targeting with which messages:

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Andrew Arenge

@MrArenge

1 month

When I initially caught all of this (and made this thread), I was sitting at the airport waiting to catch a flight - so I didn't have a ton of time! Here are some more of the ads they're running - since I have a little more time today to grab them. This was is just called Summer

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Andrew Arenge

@MrArenge

1 month

Here's another one related to the military, encouraging less wars.

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Andrew Arenge

@MrArenge

1 month

The Harris campaign launched multiple versions of this fundraising ad on Facebook One of the versions of the ad was flagged & removed earlier today for violating their polices (though other versions of the ad are still running). Not entirely sure what the violation would is

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Andrew Arenge

@MrArenge

2 months

Yesterday, the Biden campaign started running this digital ad from @AOC on Facebook and Instagram. The ad is specifically targeted at communities in AZ, NV + PA. It appears to be scheduled to run during the Copa América soccer tournament.

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Andrew Arenge

@MrArenge

1 year

The pro-Chris Christie Super PAC - Tell It Like It Is - is up with a new ad goading Trump about the upcoming prez debate. "Your opponents will bring up the impeachments, the indictments, how you lost to Biden..." "Are you a chicken or just a loser?"

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Andrew Arenge

@MrArenge

1 month

This was i called "Family Dinner" and is also focused on economic issues. A good portion of these ads ended up focusing on an economic related issue in one way or another.

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Andrew Arenge

@MrArenge

30 days

The Trump National Committee JFC (the fundraising arm of the Trump campaign) started running this new digital ad attacking Kamala Harris about fracking yesterday on Facebook + Instagram Ad is only running in Pennsylvania. They've spent ~$600 on it so far for ~80K impressions

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Andrew Arenge

@MrArenge

2 years

Mesa County, CO has removed their election official. From SOS release: Her actions compromised Mesa's voting equipment constituting one of the nation’s first insider threats where an official, risked the integrity of the system in an effort to prove unfounded conspiracy theories.

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Andrew Arenge

@MrArenge

2 months

Let's be really specific about this - Make America Great Again Inc ran digital banner ads about Project 2025. They ran for a day - only the day after the debate. They were targeted at swings states: AZ, GA, MI, NV, PA, WI Spent ~$125K See more here:

Ammar Moussa

@ammarmufasa

2 months

Important point - Trump's own SuperPAC is running ads highlighting Project 2025.

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Andrew Arenge

@MrArenge

1 month

This one focuses on home ownership and trying to capture the American Dream.

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Andrew Arenge

@MrArenge

5 months

NEW: Is the Biden campaign microtargeting ads in your community? If so, what type of ads have they run + how much are they spending? This interactive dashboard allows you to dig into the campaign's strategy, zip code by zip code: 🧵

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Andrew Arenge

@MrArenge

3 years

Big uptick on Facebook ad spending by both Virginia Governor campaigns on the final day of in-person early voting (this past Saturday). McAuliffe outspent Youngkin 2:1 Oct 30 McAuliffe: $118K Youngkin: $56K #VAGov

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Andrew Arenge

@MrArenge

4 months

Should add that Google has also removed Biden ads before as well:

Andrew Arenge

@MrArenge

5 months

SCOOP: Google has flagged & removed at least 140 abortion digital ads being run by the Biden campaign - including ads that were running **just yesterday** - for a policy violation The Biden campaign had already spent $67K - $96K on these ads for 13M - 15M impressions

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Andrew Arenge

@MrArenge

2 months

The Trump supporting SuperPAC ran banner ads related to Project 2025:

Vivian Salama

@vmsalama

2 months

Interesting comment from Trump just now on Project 2025–billed as the presidential transition project, run by heritage foundation, which offers a blueprint for a future Republican administration

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Andrew Arenge

@MrArenge

9 days

The Harris campaign is up with a bunch of new digital ads geared toward the AAPI community, calling out Trump for the hate he released after he referred to COVID19 as the "kung flu". Versions of this ad are running on YouTube, generally targeted statewide in swing states.

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Andrew Arenge

@MrArenge

28 days

NEW AD: Harris campaign just launched this new ad, called Believe, on Google's platform targeted at specific zip codes in swing states (AZ, GA, MI, NC, NV, PA, WI). It ends with what appears to be the campaign's slogan: "We are not going back."

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Andrew Arenge

@MrArenge

1 month

Here's the link to the overall chart tracking daily political advertising on Facebook:

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Andrew Arenge

@MrArenge

1 month

Here's one of the ads they ran focused specifically on immigration (a big issue they've focused on in their other ads as well) It's called "Border Zen"

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Andrew Arenge

@MrArenge

4 years

It was a crazy ride. I am extremely grateful for all of my colleagues at @NBCNews . I work with some truly incredible people behind the scenes. They're people you’ll never see on TV but they're the reason that we're able to do what we do. I’ll remember the last few days for ever.

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Andrew Arenge

@MrArenge

2 years

It appears that the anti-DeSantis ads that Trump ran in Florida were solely targeted at West Palm Beach - since that's where DeSantis was holding a book signing event. Some more high class trolling by team Trump.

Andrew Arenge

@MrArenge

2 years

Trump's digital team has launched their first anti-Ron DeSantis ads on Facebook. They've spent at least $2.7K so far on the ads for 60K impressions. The ads are only targeted at Florida & Texas

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Andrew Arenge

@MrArenge

2 months

In addition to the short video ad above, the Biden campaign has also launched banner ads about Project 2025 on Google as well.

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Andrew Arenge

@MrArenge

1 month

This is also important context for spending on digital ads:

Andrew Arenge

@MrArenge

1 month

Nuanced but important point $3.5M from Harris Victory Fund on Mon was made up of 2 pieces: - $3M on Harris page - $500K on Biden page I've collected Meta data daily for 5 years The $3M piece is the most $ spent by advertiser-disclaimer pairing on single day in entire dataset

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Andrew Arenge

@MrArenge

2 months

NEW: The Trump campaign just launched their first digital persuasion ad of the 2024 general campaign. It's running on YouTube and is targeted at all swing states: AZ, GA, MI, NC, NV, PA, WI "Vote Joe Biden today, get Kamala Harris tomorrow."

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Andrew Arenge

@MrArenge

1 month

This ad focuses on energy production with a long, wide shot of an oil drill.

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Andrew Arenge

@MrArenge

2 months

Here's another digital ad they just launched. Use audio from Trump at the debate to argue that he doesn't care veterans, our democracy, Black families or reproductive rights Text on the screen at end says: "If he wins, he'll only help himself. Because he doesn't care about you"

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Andrew Arenge

@MrArenge

1 month

Here's some more of these videos. This one is focused on the Trump proposal on eliminating taxes on tips.

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Andrew Arenge

@MrArenge

3 months

When I first saw the targeting schema from the ads launched yesterday, I was a little confused. You don't usually see a campaign both target & suppress zip codes. When you put all of the ad data next to each other & look at the content of what's running where, the themes emerge.

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Andrew Arenge

@MrArenge

2 months

In addition to Google, they are also running this ad on Facebook in swing states. Also appears they're targeting slightly younger and more female voters with the ad. It's primarily reaching women between the ages of 25-44 on Facebook + Instagram right now

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Andrew Arenge

@MrArenge

7 months

Just today, the Biden campaign started geotargeting this banner ad on Google about NATO in Michigan, Pennsylvania and Wisconsin.

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Andrew Arenge

@MrArenge

3 months

All of this new zip code targeting is also now included in the Biden microtargeting dashboard: I now estimate the campaign has spent over $9M on microtargeting Google ads nationwide

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Andrew Arenge

@MrArenge

2 months

If you're curious if the Biden campaign is microtargeting digital ads (like the one above) at you & your neighbors, you can dig into all of their targeting activity on Facebook, Google + Snapchat here:

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Andrew Arenge

@MrArenge

4 months

The ad is back up --->

Andrew Arenge

@MrArenge

4 months

SCOOP: Trump Super PAC & Google back and forth continues This morning, Make America Great Again relaunched this ad on Google's platforms - the exact same ad Google removed just yesterday for violating it's policies. Curious to see if Google will leave it up or take it down again

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Andrew Arenge

@MrArenge

4 years

Curious about how the Biden campaign is microtargeting different messages at communities across PA using Google ads? This interactive map showcases which types of messages the campaign is targeting at specific zip codes across the state.

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Andrew Arenge

@MrArenge

6 years

“We need to turn it into a teaching moment. I’m fine.” - Valerie Jarrett #EverydayRacismInAmerica

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Andrew Arenge

@MrArenge

1 month

At a conference for statewide election officials this past week, there was some collective frustration expressed with the USPS. Really important topic to follow ahead of November (via @AlexanderShur @JessicaHuseman from todays @VotebeatUS newsletter)

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Andrew Arenge

@MrArenge

3 months

Today, the Biden campaign just launched a ton of new microtargeted ads on Google. They're all vertically oriented - designed to play during YouTube shorts This 🧵will go through the new ads This first one argues Trump's out for revenge & that he would terminate the Constitution

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Andrew Arenge

@MrArenge

1 month

Here are the communities they are targeting with these ads

Andrew Arenge

@MrArenge

1 month

Finally dug into targeting of these serene ads from MAGA, Inc., the Trump SuperPAC All single shots focused on one issue: economy, energy, immigration or military Running the ads in Philly/Harrisburg burbs, Atlanta burbs, Vegas + Reno, & Phoenix Still no MI/WI from MAGA, Inc

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Andrew Arenge

@MrArenge

2 months

For those who argued the Biden campaign needed to get footage of his speech from yesterday out there in ads - after the disaster from the debate - they did! They launched 70+ ads on Google with footage from the NC speech (putting money behind clips from @ABCNews & @livenowfox )

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Andrew Arenge

@MrArenge

24 days

Important context to the folks featured in the ad, as flagged by @z3dster

z3dster𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸𝅸

@z3dster

24 days

Just 2 average Philly residents

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Andrew Arenge

@MrArenge

4 months

You can dig into all of the microtargeting of ads from both campaigns using these interactive dashboards:

Andrew Arenge

@MrArenge

4 months

Updated the Biden microtargeting dashboard (now spent $7.5M+): Also launched new dashboard tracking Trump's microtargeting (including spending by the MAGA Super PAC): SuperPAC only microtargeting 2 states right now: GA + PA

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Andrew Arenge

@MrArenge

30 days

Most of these new digital ads, like the one below, are geared toward economic anxiety, like gas prices. The text on the screen that comes up toward the end of the ad usually says "Courtesy of Kamala Harris." They're all being targeted at specific zip codes in swing states.

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Andrew Arenge

@MrArenge

30 days

Here's another economic ad geared around gas prices as well.

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Andrew Arenge

@MrArenge

1 month

Nuanced but important point $3.5M from Harris Victory Fund on Mon was made up of 2 pieces: - $3M on Harris page - $500K on Biden page I've collected Meta data daily for 5 years The $3M piece is the most $ spent by advertiser-disclaimer pairing on single day in entire dataset

Andrew Arenge

@MrArenge

1 month

NEW: Harris campaign spent $3.5M on Facebook ads on Monday - the day after Biden -> Harris transition This is *significantly* higher spending than any other day in the campaign Advertisers spent $6M on ads in total. First time '24 spending outpaced '20

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Andrew Arenge

@MrArenge

1 month

Biden campaign was running digital ads (& a lot of them!). You probably didn’t see them because a good chunk were microtargeted. I tracked all their targeting activities (starting with fundraising ads in April 2023 & issue ads in Aug 2023) here:

Norm Charlatan

@normcharlatan

1 month

Can someone explain to me what exactly the Biden campaign was doing? We learned there was no polling, no ad buys, seemingly no coordinated ground game. Were the orders coming from the top to just sit around? Why all of the sudden are these very same people totally activated?

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Andrew Arenge

@MrArenge

1 month

The Harris supporting SuperPAC - FF PAC - tried to launch two new digital ads on Google earlier today in NC + NV. Ads were flagged for violating Google's policies & removed Unfortunately, we have no good way of knowing the content of the ads or why they were removed by Google

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Andrew Arenge

@MrArenge

2 months

Yesterday, Biden campaign put money behind this digital ad on their "Headlines 2024" Facebook page. It's footage of Kamala Harris from after the debate. First time they've used footage of Harris talking to camera for a persuasion ad. She has usually just been used for fundraising

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Andrew Arenge

@MrArenge

14 days

Missed this ad from Harris campaign on Fri. Only running on Facebook/Instagram so far First Harris ad geared toward the Asian American, Native Hawaiian, & Pacific Islander community Biden had also run healthcare ad geared to AANHPI community previously:

Andrew Arenge

@MrArenge

2 months

Two new healthcare digital ads were launched this evening by the Biden campaign on Facebook. Both ads are set up to run in people's Instagram/Facebook reels feeds. "Trump scares me. He said he wants to terminate healthcare protections for people with pre-existing conditions."

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Andrew Arenge

@MrArenge

1 month

The latest potential VP nominee to tape a fundraising message for the Harris campaign is Arizona Senator Mark Kelly, clad in his astronaut uniform. At this point, I've seen fundraising videos for Harris from Kelly, Beshear, Shapiro, Pritzker, Elizabeth Warren, & Terry Mcauliffe

Andrew Arenge

@MrArenge

1 month

Potential VP nominee Josh Shapiro has also filmed a fundraising ad for the Harris campaign. I just caught it running on Facebook but have not yet found the ads in the Meta political ad archive just yet (appears like the ad just started running!)

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Andrew Arenge

@MrArenge

30 days

The prez campaigns spent $7.6M on Facebook + Instagram political ads last week (July 25-July 31) - Harris + Trump focused on fundraising (explains spending in states that will likely vote for them in Nov) - Trump saw 268% uptick in spending Interactive:

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Andrew Arenge

@MrArenge

6 years

Inherent in media literacy is skepticism. Being skeptical of information, sources and the motivation behind people being quoted in articles #ToolkitTalk

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Andrew Arenge

@MrArenge

4 years

Curious about how Trump & Biden are targeting messages at Pennsylvania using Google ads? These interactive maps showcase which types of messages the campaigns are targeting at different communities across the state BIDEN: TRUMP:

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Andrew Arenge

@MrArenge

1 month

Potential VP nominee Josh Shapiro has also filmed a fundraising ad for the Harris campaign. I just caught it running on Facebook but have not yet found the ads in the Meta political ad archive just yet (appears like the ad just started running!)

Andrew Arenge

@MrArenge

1 month

👀 One of the first people to record a digital fundraising ad for Harris campaign is KY Gov Andy Beshear. Ad launched today on Google. Biden campaign had all sorts of outside people do fundraising appears for them: Gretchen Whitmer, Katie Porter, Gavin Newsom, Barack Obama

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Andrew Arenge

@MrArenge

24 days

This ad is specifically running in Philly and surrounding counties. Here's the list of geotargeted counties: Berks Bucks Chester Delaware Lehigh Montgomery Northampton Philadelphia

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Andrew Arenge

@MrArenge

4 months

After backlash - including tweets from Donald Trump Jr, Dinesh D'Souza, others - appears Google has reversed course Yesterday, I flagged Google had removed ads from Trump Super PAC (left image) for policy violations. Today, appears they reinstated the removed ads (right image)

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Andrew Arenge

@MrArenge

4 months

Google appears to have completely reversed their decision. The Make American Great Again, Inc. ads are no longer flagged for a policy violation in the Google ad archive cc: @AlexThomp @kylewilsontharp

Andrew Arenge

@MrArenge

4 months

LATEST: Appears Google has completely reversed their decision from yesterday when they stopped running the Trump Super Pac ads for a policy violation. All four of the ads highlighted below were flagged in my tweet from yesterday and it appears they've all been turned back on.

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Andrew Arenge

@MrArenge

6 years

For all those folks who have kids heading back to school, don’t forget to check out . @educationnation is doing amazing work outlining everything parent need to know about raising children at every single age. #BackToSchool

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Andrew Arenge

@MrArenge

2 months

Day after debate (June 28), the Biden campaign created a new Facebook page - Headlines 2024 - to run digital ads from Campaign mainly runs ads from the Biden/Harris pages, but also on Daily Scroll page. Gets content into people’s feed w/o immediately realizing it’s from campaign

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Andrew Arenge

@MrArenge

19 days

NEW: Harris campaign is up with a new digital ad going after Trump for the "black jobs" remark he made in the debate with Biden. "Another day, another racist insult from Trump."

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Andrew Arenge

@MrArenge

30 days

In addition to running ads about the economy, they're also running ads, like this one, that play into people's anxieties around immigration This ad includes the text "Coming to a border near you" It's one of the only ads in this series that actually includes 2 different shots

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Andrew Arenge

@MrArenge

4 years

For comparison, here's what these charts looked like for the prior week.

Andrew Arenge

@MrArenge

4 years

Here's where Biden/Trump spent $$ on Facebook ads last week: BIDEN - Spent $7.2M (56% uptick) - PA rises (2 -> 1) - AZ falls (5 -> 8) - IA may be a toss up, but campaign isn't spending a ton there TRUMP - Spent $7.2 (18% uptick from prior week) - 25% of $$ is being spent in FL

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Andrew Arenge

@MrArenge

2 years

@JerasIkehorn There is no check mark - NBC has not projected GOP control of the House. What the Decision Desk has put out is that their best guess is that the GOP will end up with 219 seats and the DEMS with 216 - but a +/- of 4.

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Andrew Arenge

@MrArenge

2 years

Twitter launched their political ad disclosure page Unlike others which make all data downloadable/viewable, have to fill out a form & say which advertiser's info you want But how do you know which campaigns are advertising so the info can be requested?

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Andrew Arenge

@MrArenge

2 years

I know students really love fall break, but every once and a while it pays to stay on campus. Welcome back to Penn Mr. President!

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Andrew Arenge

@MrArenge

23 days

The Harris campaign has launched a bunch of digital ads over the last few days about the issue of abortion. This 🧵will put them all together, so they're all in one place. This one, called Determination, was launched today on YouTube targeted at specific communities in NV

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Andrew Arenge

@MrArenge

30 days

This one is playing into voters anxieties around crime + safety. All of these ads will eventually end up in the interactive dashboard I've built tracking the digital ad targeting of the Trump campaign + SuperPAC:

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Andrew Arenge

@MrArenge

30 days

This economic ad from the Trump aligned SuperPAC tries to play into anxieties around taxes and wages.

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Andrew Arenge

@MrArenge

10 months

Last week, the Biden campaign launched a new digital ad on Google about support their for HCBUs The ad is geotargeted at specific communities in North Carolina & South Carolina Been running the ad since Nov 4 Spent: $1K-$1500 Impressions: 125K-150K

Possibilities | Biden-Harris 2024

This is a copy of an election ad that an advertiser ran on YouTube. It is being retained for display in Google's Political Advertising Transparency Report. ...

www.youtube.com

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Andrew Arenge

@MrArenge

4 years

From working on the floor of the Democratic Convention in 2012, to playing stand in back in 2014, to now helping out the Decision Desk, @NBCNews has provided me a ton of election memories. I’m grateful for them all. #MyElectionMoment

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Andrew Arenge

@MrArenge

2 years

I love reading the @VotebeatUS newsletter from @JessicaHuseman for tons of reasons, but I especially love to see the cool data work our @PennPORES fellow Brianna Fisher is doing each week for the VoteBeat team. Gotta love seeing the R skills we are teaching being put to good use

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Andrew Arenge

@MrArenge

2 years

My block here in Philly just does this whole World Series thing really well. Outdoor screen, neighbors out in force, and a hotdog & mac n cheese dinner. The perfect evening for some baseball! Let’s go #Phillies #RingTheBell

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Andrew Arenge

@MrArenge

4 months

LATEST: Appears Google has completely reversed their decision from yesterday when they stopped running the Trump Super Pac ads for a policy violation. All four of the ads highlighted below were flagged in my tweet from yesterday and it appears they've all been turned back on.

Andrew Arenge

@MrArenge

4 months

NEW: This ad has been removed by Google for a "policy violation". It was live in the Google archive this morning but I just looked and it's now been removed. Super PAC spent over $15K targeting it at specific communities near Macon, GA after launching it on April 25th.

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Andrew Arenge

@MrArenge

1 year

This is wrong. Twitter has been running political ads since Feb. They've made ~$2.3M on them. They've released the political ad data each week (if you request it). Very prominent politicians have run ads on Twitter (including the GOP prez candidates):

HuffPost

@HuffPost

1 year

The cash-strapped social media site formerly known as Twitter banned them in 2019 to help stop the spread of false information.

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Andrew Arenge

@MrArenge

6 months

Still seeing a dramatic difference between Facebook political ads linking to ActBlue vs those linking to WinRed this year Included the all time chart, just to show that it hasn't always been this way (& that the fundraising activity is generally lighter than 4 years ago)

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