This month copywriting I made $13,400.
While spending most of it sitting right here.
Giving my son in his words “the best summer of my life.”
No concessions.
You don’t have to choose.
#richoffwriting
Whatever you think you can't do, just know that there is someone who is confidently doing it wrong right now.
They have-no plans at doing it better either and people are paying them to do it.
Believe in yourself!
Brand growth happens when you do things people think are cool.
Focusing on metrics and looking at analytics will only get you so far.
For real impact & engagement take some big swings and crazy shots.
Be wildly interesting!
Successful people FAIL more than most people TRY.
They aren't lucky, smarter, genetically gifted, or superior.
They simply put their egos aside and take action.
Try, learn, pivot, and try again.
Psychology in marketing is everything!
You have to have a basic understanding of what motivates behavior.
5 principles to guide your next arguments:
✅ Fear of loss is stronger than love of gain
✅Authority has a strong influence on behavior
✅Emotions affect decisions
The moment a customer completes a transaction…
They have buyers remorse.
They need instant reassurance.
The fix:
Send them an email hyping them up about what they just bought.
Or
Send them over to a VSL hyping them up about what they just bought.
Customers use shopping as a mood booster & form of escape during turbulent times.
They’re looking for positive, hopeful content and messaging.
And gravitate towards brands that share and create moments of joy.
There’s a pursuit of optimism in their shopping behavior.
To
Until you make the unconscious conscious…
It will direct your life and you will call it fate.
Why can’t you make 20k-30k/month?
The answer is the belief standing between you and that bag. 💰
Copywriting isn't about words.
It’s about strategic thinking.
If you want to make money online…
- Find a hungry niche
- Tap into their beliefs
- Serve up a new angle
- Sell them a solution they’ve never seen before
THINK STRATEGY not words.
Know what I love?
Creating something new everyday!
Making lunch from my garden…
Feeding chipmunks while I write…
Being able to pick up my son from school…
I wish there was a way for me to make living and still do all these things.
Oh wait…
Go easy on the pain points.
People won’t buy things that make them feel bad.
Your solution and copy should make prospects feel good, inspired and capable.
Sell the promise of a better tomorrow.
Psychology in marketing is everything!
You have to have a basic understanding of what motivates human behavior.
5 principles to guide your next arguments:
✅ Fear of loss is stronger than love of gain
✅ Authority has a strong influence on behavior
✅ Emotions affect
If you don’t think copy is powerful…
Let me ask you this…
How long have you had the phrase “moderate to severe plaque psoriasis” rattling around in your brain for?
That’s some old school TV sauce right there!
Something might feel repetitive to you, but your audience may have never heard it.
Or remember it.
Be repetitive.
Drive your message!
No one will unfollow/unsubscribe because of it.
And even if a few of them do…
Good!
They were never gonna buy from you anyway.
Don’t be envious…
Be inspired.
Don’t be nervous…
Be excited.
Notice how that feels different?!
It’s all about how you channel your energy.
Keep your vibes high.
And everything in your life will rise to meet that frequency.
I will never understand people who don’t like to play nice.
No one wants to work with or keep that energy around.
Solid people skills will take you furthest.
If you want to go HARD, you have to have SOFT skills.
Double Conversions With This Clever CTA.
Use green buttons against white backgrounds for pop.
The color green also makes customers feel like they’re making the right decision.
Green for go yo’! ✅
Klaviyo account invite links expire faster than:
- New Years Resolutions
- My motivation to work out
- My car banana
- The battery on my wireless headphones
- My willpower around accent pillows
- The buzz around your new launch - ohhhhh
I’m here all night folks.
Lives are powerful trust builders.
Before launching a webbie, invest in building trust with your audience first.
Nothing converts faster than built up goodwill.
A NICE CAR AND A BIG HOUSE are the old status symbols.
The ultimate flex is freedom.
Time freedom, location freedom, financial freedom…
Tuesday’s off.
Working from the summer place.
No stress sick days…
Starting a digital business is the best decision I’ve ever made!
I’m not a ‘Regular Mom’ I’m a ‘Cool Mom’.
One who knows how to write clear, concise copy that CONVERTS. Let’s face it. If you want something done right, you get a Mom to do it.
I grow strategies like your mom grew your eyeballs - from scratch. Content as custom as your DNA. 🧬
EVERYBODY QUIET!
The plane they used to fly horses from all over the world to the Olympics is called the AIR HORSE ONE.
That’s all.
You can go on with your day now.
When people talk about travelling to the past, they worry how doing one small thing will radically alter the future.
But barely anyone thinks how doing one small thing in the present can drastically change the course of their lives.
As a seller, don’t be shy to sell your product.
If your product is good, and solves a problem, SELL IT.
Do people the favor.
Sell it via email & often.
That’s what email is for = Sales.
If someone gets annoyed and unsubscribes. BYE.
They would have never purchased from
The problem is, you think you have time.
On average we get 80 summers... if we're lucky.
Don't put off the starting that business.
Don’t put off going all in.
August 20th is a great day to the dayum thing!
Decide right now.
Wake up tomorrow,
and take action.
My entire business plan is to:
1. Do what I want -> Create stand out projects.
2. With whom I want -> Great people.
3. When I want -> Flexible hours so I can pick up my sweet dayum baby.
That’s it.
When writing long form VSL’s your thought process needs to be:
“What’s the most compelling & efficient process I can put my prospect thru in order to get them to buy.”
It’s NOT about word count.
It’s about argument, neuro-marketing and pizzazz.
Give them a show!
This is
The guaranteed road to success is to get absolutely obsessed with what you’re doing.
Live it…
Breath it…
Sleep in it’s hoodie…
Write its name on your notebooks…
Okay, maybe not the last two.
But you get it!
GO ALL IN!
If you are launching anything or have an offer, DO webinars!
Do em’ like the school janitor did your mom.
Frequently and with vigour.
Not only will you sell a F-ton more product.
You’ll also scrap a nice email list in the process.
Which… you can keep selling stuff to
Your competitors have everything figured out.
Don’t ignore them.
They’ve tackled every objection, identified every problem, and catered to every desire.
All the information you need is right in front of your eyes.
Study your competitors.