Mitchell Cohen 🌱 Profile Banner
Mitchell Cohen 🌱 Profile
Mitchell Cohen 🌱

@MitchellLandon

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Systems to improve your life & business. Entrepreneur insights w/ @appsumo . Helped build @noahkagan content machine. 3-min newsletter to connect your dots 👇

Austin
Joined August 2009
Don't wanna be here? Send us removal request.
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@MitchellLandon
Mitchell Cohen 🌱
5 months
This is Mike. An independent rapper making $100k a month from his online community alone. He doesn't even have a manager. Yet @justmike just dropped a top 3 album in the country and makes $1M+ ARR (annual recurring rev). Here's how he's changing the business of music. 🔥
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Google Chrome has 3.2 billion users. But majority don’t use the hidden features and productivity extensions. Here are 6 little-known hacks you should start using today. 💻
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@MitchellLandon
Mitchell Cohen 🌱
1 year
@PatrickMahomes Punctuation can make the difference between a sentence that is well written and a sentence that is, well, written.
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@MitchellLandon
Mitchell Cohen 🌱
5 months
@nateliason Yeah the 1/400 (coincidental) relationship sort of blew my mind (ht @neiltyson )
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@MitchellLandon
Mitchell Cohen 🌱
1 year
This song is VIRAL on all platforms right now. But I think it's all a genius marketing stunt... Not by Drake, but by a SaaS startup. Here's a 30-second summary of the ai Drake song and my prediction of who's behind it. 👻
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@MitchellLandon
Mitchell Cohen 🌱
3 years
The last 2 years I worked w/ @noahkagan every day. Like right next to him. First thought, "wow this dude moves fast." Maybe I shouldn't have been surprised (he was #30 at Facebook, founder of @AppSumo ). But everything felt like 2x speed at first.
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@MitchellLandon
Mitchell Cohen 🌱
1 year
This song is iconic. You can tell how much people loved it by the crowd's reaction after @juviethegreat put on the best Tiny Concert ever. Crazy part is how much this song inspired future works of art. 1999 "Back That Thang Up" by Juvenile, Mannie Fresh, and Lil Wayne is
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@MitchellLandon
Mitchell Cohen 🌱
1 year
@vicw_32 oh dang, Kevin Hart and Muggsy Bogues too. All great role models!
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@MitchellLandon
Mitchell Cohen 🌱
10 months
@TrungTPhan 2009 (before they were famous) at South by Southwest in Austin, Mumford played "The Cave" live at Red House Pizzeria. Crowd of like 12 people, but it was the beginning of a banger!
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@MitchellLandon
Mitchell Cohen 🌱
5 months
Taco Bell is #8 on the "World's Most Innovative Companies" for 2024... #1 Nvidia & #2 Novo Nordisk (drugmaker Ozempic) make sense, but Taco Bell at #8 ? Meet Sean Tresvant, CEO of Taco Bell. The ex-CMO at Nike Jordan Brand who recently implemented 3 things at the bell: 📈
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@MitchellLandon
Mitchell Cohen 🌱
8 months
The collab we didn't know we needed. This interview was incredible. Theo makes some jokes, and Tony drops powerful breakdowns throughout. Therapy + comedy + frameworks (Also, powerful seeing Theo tear up and share what's real for him.) I loved the breakdown of "Modeling"
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@MitchellLandon
Mitchell Cohen 🌱
10 months
Jelly Roll won "new artist" at the 2023 CMAs at 39 years old. He also spent years 14 to 25 in jail. But his message is clear: "The windshield is bigger than the rearview mirror." Other "late bloomers" include the following: Jeffrey Brotman started Costco at 40 Robert Noyce
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@MitchellLandon
Mitchell Cohen 🌱
2 years
@stats_feed Value of $5,000 *not* invested over 10 years (held in currency instead): USD 🇺🇸 $3,928 ARS 🇦🇷 $454
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@MitchellLandon
Mitchell Cohen 🌱
1 year
This Rogan/RFK/Hotez debate is wild. Total $ is now over $2M+ (I aggregated tweets into google sheet below) The craziest part (removing the context of the debate completely) is how in-between "chatter" now is media itself (with millions of impressions on twitter, youtube,
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@MitchellLandon
Mitchell Cohen 🌱
10 months
@TrungTPhan We need Elon to acquire the year 2024 to help push this through.
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@MitchellLandon
Mitchell Cohen 🌱
1 year
Worth noting: the song is "Bubbly" lol and it also kinda bangs.
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@MitchellLandon
Mitchell Cohen 🌱
5 months
@ShaanVP 1) Pay for a cleaner to deep clean their house monthly 2) Bi-weekly family zoom calls (live in separate states) 3) Ask about their parents (all passed) always leads to great convos. Starting to capture these in a "Family Archives" notion template.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
3/ Toby for Chrome Free extension to save tabs into collections. Like bookmarks, but 10x more useful. Plus, collections let you open (and save) tabs by workflow.
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@MitchellLandon
Mitchell Cohen 🌱
1 year
@TrungTPhan Turns out kids aren't fooled by the crust. But parents found an alternative use, hence the spike in demand.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#1 Prioritize NOW, not how. Noah's instinct is to act first, then think later based on feedback. I wanted to over-research stuff first. (read a book, take a course, etc.) My approach = dumb Noah's approach = smart
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@MitchellLandon
Mitchell Cohen 🌱
3 years
5/ Chrome Task Manager Did you know Chrome has its own task manager? Pop this sucker open next time your browser is crawling. And spot clunky extensions/ tabs eating up resources. (3 dots at top right > More tools > Task Manager)
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@MitchellLandon
Mitchell Cohen 🌱
2 years
This tweet broke twitter (and linkedIn) a few days ago. But here's what you didn't see... and WHY it went nuclear. 🚀
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@MitchellLandon
Mitchell Cohen 🌱
3 years
1/ xTab (set tab limit) Have 20+ tabs open each day and feel scattered? This free extension is for you. Set your tab limit (Ex: 10 or however many you want). Now you have training wheels for your focus.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
TLDR • xTab (tab limits) • Grouping tabs ("🛑 Not right now") • Toby extension (collections by workflow) • Video Speed Controller (1.5x speed any video) • Chrome Task Manager (troubleshoot slow browsing) • Custom Search Engines (shortcut search any website)
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@MitchellLandon
Mitchell Cohen 🌱
3 years
2/ Group Tabs Right-click tab > Add to new group. Create group called "🛑 Not right now". Hide everything, but what you're working on.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
4/ Video Speed Controller Free extension to speed up any video. If you do nothing else today download this right now. I can't imagine life without it. Note: can't speed up live zoom meetings, but maybe someday.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
My BEST purchase of 2021? I took @david_perell 's Write of Passage and was blown away. 🤯 I finally get all the hype. Surprising part was how applicable the lessons were...Not only for writing.
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@MitchellLandon
Mitchell Cohen 🌱
1 year
Inspired by Ben Franklin's "Junto" club for mutual improvement, I started a book club in 2018. Each month we discuss the book and rate it (0-10). Super cool to see ratings over time (49 books so far!) Our top 3 rated books: • "Red Notice" by @Billbrowder • "The ONE Thing"
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@MitchellLandon
Mitchell Cohen 🌱
4 years
"You've got another THING coming" ❌ "You've got another THINK coming" ✅ Just learned this from @GrammarGirl podcast. Think that's a weird podcast to listen to? Well then...You've got another *think* coming!
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Because actually doing the thing first, gets real-time feedback. Which is WAY better than any "research." Journalling one day I gave myself the mantra to prioritize "now, not how." I still use it all the time.
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@MitchellLandon
Mitchell Cohen 🌱
1 year
I got curious & looked up @laylodotcom "Laylo powers drops for some of the world’s biggest creators and brands." It looks sweet. A YC company that works w/ big creators (also all about BIG drops). Then saw the founder @AlecEllin post this on April 12 about ai hip-hop voices..
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@MitchellLandon
Mitchell Cohen 🌱
7 months
Today @noahkagan launched his new book. 🚀 I've seen firsthand the work he's put into this project. It's insane. Here are my biggest learnings working directly with him over the last 4 years. (I hope he doesn't get mad for me sharing some of these screenshots 😅) 1 -
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@MitchellLandon
Mitchell Cohen 🌱
2 years
@TrungTPhan Oh dang, looks like you're influencing Linkedin Premium product development...
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@MitchellLandon
Mitchell Cohen 🌱
1 year
How "trust networks" work online 🕸️ I started listening to @FoundersPodcast after I heard on @myfirstmilpod (very high trust). As I built trust with Founders pod (aka binged, it's SO good) I couldn't help but get curious about @InvestLikeBest he kept mentioning. Then I
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@MitchellLandon
Mitchell Cohen 🌱
2 years
Last night I binged @dharmesh 's YT channel...it's jam-packed with "insight density" Proven biz lessons (and what NOT to do), ~2 min clips (highly recommend). No wonder he's billionaire founder of hubspot. His top frameworks used to build $1 billion company (in 60 seconds) 🔥
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#3 Have ONE clear goal. Noah learned this from Zucks during his Facebook days. "Have ONE clear goal everyone is aligned on." So we do this with annual goals: • AppSumo goal = $90M GMV • OkDork's goal = 250K YouTube subscribers
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@MitchellLandon
Mitchell Cohen 🌱
3 years
6/ Custom Search Engines Shortcut searches for your frequent websites. So instead of going to dictionary .com and typing search term, just search directly from address bar. Do this for ALL your frequent sites (internal too). (Settings> Search Engines > Manage search engines)
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@MitchellLandon
Mitchell Cohen 🌱
4 months
@stats_feed I lived in Buenos Aires for 4 months last year and the price of a cup of coffee at Starbucks increased twice to keep up with inflation.
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@MitchellLandon
Mitchell Cohen 🌱
7 months
I'm always sad to hear otherwise "successful" founders file for divorce. Bezos "won" the game of business, but not the bigger game at home. This is not winning. Financial freedom, therefore, isn't the end state. There's another level to the game. The real winners unlock
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#2 Test then invest. This is a core saying we have at @appsumo . • Hiring a new teammate? Start with 1 month paid trial. • Buying new software? Start with 1 month, not full year. • New marketing idea? Do manually first to see if works.
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@MitchellLandon
Mitchell Cohen 🌱
6 months
Woke up this morning at 5:45am. No alarm. Popped out of bed, grabbed a blank sheet of paper and started mind mapping (something I never do). The idea came from this "The Business of Writing" SXSW author event. When I have an immediate behavior change, I pay attention. Here's
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Saw @heyblake announce a Twitter MBA course recently. Finally I carved out hour to go through it. And it's 🔥. Tons of insights, but here are my top 3.
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@MitchellLandon
Mitchell Cohen 🌱
1 year
Coincidence? Maybe. But either way, Laylo is getting MILLIONS of impressions to their page from this. So would be legendary if they were in fact the ghost. 👻
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#5 What's working & how can we do more of it? Crazy how simple this is. Even better than what's working for us, is studying others. For example, @yogawithadriene has 10M+ YT subs. But her #1 most popular video is NOT for expert yogis. It's "Yoga for Complete Beginners"
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@MitchellLandon
Mitchell Cohen 🌱
3 years
I realized the real "magic" of productivity is to just focus on the few critical drivers. And ignore everything else.
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@MitchellLandon
Mitchell Cohen 🌱
4 years
Software Engineering Mindset > Financial Engineering Mindset. Very well-researched contrast and points by @APompliano , per usual!
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@MitchellLandon
Mitchell Cohen 🌱
1 year
@AlexHormozi “No one ever made a decision because of a number. They need a story” - Daniel Kahneman A simple heuristic: Move from "Experiencing Self" to "Narrating Self" "Experiencing Self" moment-to-moment consciousness. Our ability to be present. It remembers nothing, tells no stories,
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@MitchellLandon
Mitchell Cohen 🌱
3 years
@noahkagan Each winner should also give some away. #payitforward
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Feeling pulled in a million directions? Write a "Life Investment Thesis" to check your assumptions and maximize personal growth.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
If you want to level up in 2022, the quickest hack is to hang with DIVERSE people. (fuel for your 🧠) Amazing part about twitter... you can hang with anyone. Fill your feed with "Frequency Mentors", aka people you vibe with. Here's 9 people you should follow and why.
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@MitchellLandon
Mitchell Cohen 🌱
5 months
First, he's fully independent, so owns everything he makes. (aka bootstrapped entrepreneur) 10k people pay $10 a month for his community = $100k a month. For zero extra work, he 3x'd his music revenue. He explained it here to @APompliano (one of my all-time fav episodes).
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#4   Default to NO. When I started working with him, I was a yes man. Anything he mentioned, I'd figure out and do it. But with main goal in mind, I started saying NO to things that didn't help us get there. This is when I became most valuable.
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@MitchellLandon
Mitchell Cohen 🌱
2 years
I've read @noahkagan 's newsletter for years. Consistently great... but today's was his BEST. (screenshot below) Haha extra happy this am! 🙏
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@MitchellLandon
Mitchell Cohen 🌱
9 months
Just got back from our AppSumo retreat in Mexico at an all-inclusive resort. This year's retreat, I tried something CRAZY. My current experiment = What would my life look like without alcohol? (I'm on month 6) But here’s the thing… The last few company retreats have been
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@MitchellLandon
Mitchell Cohen 🌱
1 year
@barstoolsports Banger song. But maybe also a genius marketing ploy...
@MitchellLandon
Mitchell Cohen 🌱
1 year
This song is VIRAL on all platforms right now. But I think it's all a genius marketing stunt... Not by Drake, but by a SaaS startup. Here's a 30-second summary of the ai Drake song and my prediction of who's behind it. 👻
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@MitchellLandon
Mitchell Cohen 🌱
4 months
@TrungTPhan New Balance making a run...
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@MitchellLandon
Mitchell Cohen 🌱
10 months
@gregisenberg So dope. I interviewed my friend recently who quit her google job to become a fiction author (her dream job). It wasn’t easy but she went for it and soon started to “feel fully alive”. She said “everyone deserves a chance feel fully alive.” Such a powerful message. 💪
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@MitchellLandon
Mitchell Cohen 🌱
1 year
This song by Drake and the Weeknd is generated all by ai. It's such a banger, people think it's maybe a marketing move by Drake. Except, the creator Ghostwriter977 on tiktok (and imghostwriter on YouTube) keeps mentioning the link in bio...
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#7   Face discomfort. Sounds crazy, but there's a valuable lesson behind it. He coined the "coffee challenge" where you ask for 10% off when you buy a coffee.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
So we tested the equivalent for entrepreneurs. Rather than scaling a business, we did "business ideas". Now it's one of our MOST popular series.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#8 Make it fun. This last one might be most important. It's rare to not literally lol in a meeting. Some (read: most) of the jokes are ridiculous, but he always keeps it fun. What's the point of any of this if we're not having fun?
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@MitchellLandon
Mitchell Cohen 🌱
8 months
@isabelunraveled I still think about this one all the time!
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Two crazy YouTube stats from last month ( @noahkagan channel data) • 55,554 watch hours in July = 6.3 YEARS (total watch time, consumed in one month) • 70% of our views came from mobile YouTube is a heck of a platform.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Just finished @shaanvp ’s “Power Writing” course and WOW, it was amazing. Not one to overhype, but one of the best investments I’ve made. Ever. Why? Not only a masterclass on writing, but also life. Here are my biggest lessons from everything. (Plus 1 thing it missed)
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@MitchellLandon
Mitchell Cohen 🌱
8 months
@BleacherReport @Trilllroman @druski Never a good idea to mock. Immediate fuel for Bama next year. Reminds me of Georgia storming field after beating Florida in 07. Then Florida crushing them the next year.
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@MitchellLandon
Mitchell Cohen 🌱
2 years
Finally did it. Sold all my stuff... and started digital nomad journey. (CDMX, Colombia, Argentina, →) Joining @NomadList has been a HUGE help getting adjusted (s/o @levelsio 🙏) Can search anything imaginable in Slack and connect with dope peeps from around the 🌎!
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@MitchellLandon
Mitchell Cohen 🌱
3 years
@AlexAndBooks_ Finishing up this one. So good. 💪
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@MitchellLandon
Mitchell Cohen 🌱
4 months
@businessbarista @thesamparr Lexicon (triple entendre: lexicon, lexicon conference, Alex's conference) WriteNow WriteAway DraftThings (sponsored by draft kings) CreatorCon LitWriteNow Words and Nerds
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@MitchellLandon
Mitchell Cohen 🌱
3 years
It took @JamesClear 3 years to write Atomic Habits. Today anyone can go purchase it for $11.98. (Hiring James at $.002/hour for 3 years.) Books = leverage
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@MitchellLandon
Mitchell Cohen 🌱
2 years
Easily the best $1 I've EVER spent. @jackbutcher changed the price from $100 to $1 for the Permissionless Apprentice course. You can absorb it all in <60 minutes. Here's a 60-second preview. 🔥
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@MitchellLandon
Mitchell Cohen 🌱
1 year
And the bio link goes to a Laylo page asking people for their phone #. That'd be a strange move from Drake. Or a strange move from an ai ghostwriter wanting more streams. Why not just link it directly? Also, what is Laylo? Here's where it gets interesting...
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@MitchellLandon
Mitchell Cohen 🌱
2 years
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@MitchellLandon
Mitchell Cohen 🌱
3 years
#6 Feedback is a gift. We have a quarterly cal invite for feedback. But also have a rule for always giving real-time feedback when it comes up. No sense in waiting a quarter to improve.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Or the airport "newspaper challenge" asking a stranger for the newspaper right out of their hand.  (ha makes me cringe just thinking about it) But when you actually do it... It's not that bad. And makes you wonder, where else are we holding back?
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@MitchellLandon
Mitchell Cohen 🌱
3 years
If this was helpful, like and RT the first post to share with more peeps.
@MitchellLandon
Mitchell Cohen 🌱
3 years
The last 2 years I worked w/ @noahkagan every day. Like right next to him. First thought, "wow this dude moves fast." Maybe I shouldn't have been surprised (he was #30 at Facebook, founder of @AppSumo ). But everything felt like 2x speed at first.
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@MitchellLandon
Mitchell Cohen 🌱
8 months
When I lived in Chicago, people would ask: "What do you do?" In Austin, people ask: "What do you do for fun?" The even better version is: "What do you believe?" It plants an instant seed of connection between people.🌱 Don't know where to start or how to articulate your
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@MitchellLandon
Mitchell Cohen 🌱
2 years
I cold outreached @noahkagan January of 2017. Told him I was his future producer/editor. Two years later... that was true. TLDR: take more swings.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Anyone want free Amazon stuff? I get free Amazon products sent to me as a "valued product tester". (ex: backpacks, phone cases, etc.) They just emailed asking if I have friends who want free stuff too. Comment a 🔥 and I'll DM you link.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
This makes decision-making WAY easier. The other week, Noah asked me if we should get on TikTok. Does it help our goal? Nope. Easy enough. Moving on.
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@MitchellLandon
Mitchell Cohen 🌱
2 years
@Patticus THIS is why I love twitter. Beautifully written, packed with examples (and charts!) on a super relevant topic. Thanks for sharing!
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@MitchellLandon
Mitchell Cohen 🌱
2 years
I spent 100+ hours absorbing books, TED Talks, and courses on connecting w/ people. Finally something clicked. I got 5 job offers last year via Twitter DMs alone. (Plus connected with authors, entrepreneurs, and celebrities). How to hack "networking" 🧵
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@MitchellLandon
Mitchell Cohen 🌱
3 years
While stressful at times, it led to breakthroughs for me personally + professionally. There were 8 things that were game-changers for me. Things I wish I learned earlier. But you can start using them today. Two years, in two minutes. Leggo. 👇
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@MitchellLandon
Mitchell Cohen 🌱
3 years
Like/RT first tweet to share tips with more amigos. And follow me @mitchelllandon for more productivity tips!
@MitchellLandon
Mitchell Cohen 🌱
3 years
Google Chrome has 3.2 billion users. But majority don’t use the hidden features and productivity extensions. Here are 6 little-known hacks you should start using today. 💻
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@MitchellLandon
Mitchell Cohen 🌱
2 years
Average retirement age: 67 Average life expectancy: 79 Grind for 50+ years and THEN enjoy the last 12...? Friendly reminder to enjoy the ride.🎢
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@MitchellLandon
Mitchell Cohen 🌱
3 years
The 5 most surprising "trending" Google searches of 2021. (Aka business opportunities for 2022 📈)
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@MitchellLandon
Mitchell Cohen 🌱
5 months
@david_perell nonviolent communication (NVC) is most essential for making difficult conversations much easier
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@MitchellLandon
Mitchell Cohen 🌱
8 months
I've been obsessed with @ConsensusNLP to *actually* understand & learn anything from academic research.
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@MitchellLandon
Mitchell Cohen 🌱
5 months
Demographics: gender, age, income Psychographics: beliefs, values, attitudes Sean implemented the "cultural rebel" a specific subset of Gen Z, which guides all their marketing decisions.
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@MitchellLandon
Mitchell Cohen 🌱
3 years
@david_perell • Music (Jay Z → Kanye → Big Sean) and (Dr. Dre → Eminem → 50 Cent) • Movies (Jerry Lewis → Steven Spielberg → JJ Abrams) • Philosophy (Socrates → Plato → Aristotle) • Psychology (Sigmund Freud → Carl Jung) • Media (Maya Angelou → Oprah) List goes on!
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@MitchellLandon
Mitchell Cohen 🌱
2 years
@AliAbdaal Audit where I spend most time (phone, computer, browser) and optimize each! Ex: Google Chrome
@MitchellLandon
Mitchell Cohen 🌱
3 years
Google Chrome has 3.2 billion users. But majority don’t use the hidden features and productivity extensions. Here are 6 little-known hacks you should start using today. 💻
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@MitchellLandon
Mitchell Cohen 🌱
4 months
Meet Tope Awotona. Founder of the $3 billion company Calendly. Tope is an immigrant entrepreneur from Nigeria who transformed his first 3 startup failures into a multi-billion dollar success. Steal these proven strategies from a $3 billion founder:
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@MitchellLandon
Mitchell Cohen 🌱
5 months
Love to see @justmike innovating with his music and business(es). Ps his new album is 🔥! (my fav song is "good day")
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@MitchellLandon
Mitchell Cohen 🌱
7 months
Every brand wants attention. But "people follow people"...not brands. So what does this mean? Here are the OUTLIER creators giving a masterclass on the future of personality-driven marketing. 📈
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@MitchellLandon
Mitchell Cohen 🌱
1 year
Just 2 days later, on April 14, the first video is uploaded to ghostwriter's new youtube channel testing an ai song by Drake.
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@MitchellLandon
Mitchell Cohen 🌱
3 months
@thesamparr The Big Leap by Gay Hendricks Relentless by Tim Grover Awaken the Giant Within by Tony Robbins
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@MitchellLandon
Mitchell Cohen 🌱
2 years
@thejustinwelsh I keep a folder of these. Here are a few favs and why: 10-second bio Personable intro + values Simple & clear offering Clear & clean Interactive
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@MitchellLandon
Mitchell Cohen 🌱
4 months
Doesn't matter the industry, you should write - @TrungTPhan What do you write about? Trung recommends an "anchor piece." Sit down for 20-30 hours and write on a topic you know a sh*t ton about that you can pin to your profile. Here's how (w/ examples):
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@MitchellLandon
Mitchell Cohen 🌱
5 months
Life hacks I know at 34, I wish I knew at 20:
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@MitchellLandon
Mitchell Cohen 🌱
2 years
The best gift of the year. (select all > archive) 🎁
Tweet media one
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