UTZ
STX
ECD
Wolf
Epoch
Mendi
Adidas
Whoop
Maverik
Cascade
Hyperice
Gatorade
Draft Kings
Capital One
Progressive
Ticketmaster
Sun Chlorella
Vineyard Vines
Building together.
Just got an email telling us how important it was that the PLL staff and players took pictures w/ their son: "For one night, the summer of 2022, I saw my son again. The boy I knew was in there, and had been slowly coming back to us, came all the way back Friday night." (1/3)
Lacrosse took a massive step forward w/ the Championship Series
Thank you to the fans, players, coach/GMs, partners & our colleagues for believing in a dream we started two years ago
Paul & I don’t take a single day on the job for granted— we are lucky to be on this journey
“Now there’s a new dream of going pro…and this is what it looks like.”
Introducing the Official On-Field & Sideline Apparel Partner of the PLL,
@ChampionUSA
.
Just trying to make sure we have a Rabil Bros succession plan at the PLL 🤷♂️
Thrilled to announce mama is healthy and this morning delivered our 2nd baby boy, Dominic Allan Rabil!
Paul teaches me daily what it means to be optimistic and relentless— that the details matter and passion for our colleagues, players, and fans will win the day.
99 forever ♥️
Remembering when
@jhumenslacrosse
recruited
@PaulRabil
. Our family wanted PR to attend UNC like
@allanrabil
. But
@CoachPetro43
's class, integrity, & compassion was overpowering. He wrote PR weekly handwritten notes on why they'd win a Nat'l Championship. They won 2 together.
Wrote this daily mantra when I entered the PLL bubble (force field) on 7/18 to prepare for a successful and mindful series.
Now that the bubble is over on 8/10, I may stick with the daily quick read as it’s still apropos.
I love this photo bc this was taken right after we ran hills after our first meeting in Hollywood pitching an investor was cancelled.
So instead of sulking— we found a hill and ran the anger out.
1/2
The PLL has elected
@erika_
to its Board of Directors.
Erika is an expert in engaging audiences, developing partnerships, and building businesses.
Here’s why I’m energized to build the future of the PLL w/ her👇
Hard to tie words to emotions as I head to Utah tomorrow morning for the Championship Series.
I haven’t seen my colleagues since March and haven’t seen most players since the Fall.
I’m grateful to see these friends again and continue building professional lacrosse together 🙏
I've been asked 5x this week, "you must be chillin' now that the Championship Series is over?"
False. The off-season = the on-season, where progress is made
Similar to our players, the real work comes when nobody is watching
The
@PremierLacrosse
team is pounding the pavement.
Since inception, we’ve expanded the
@PremierLacrosse
each offseason:
In 2020 we added a seventh club,
@PLLWaterdogs
In 2021 we merged with MLL to welcome
@PLLCannons
And now, we’re expanding by building an offseason tournament: The Championship Series
St. Louis now holds the record for attendance at a U.S. Olympic Gymnastics Trials with 20,815.
It seems like everytime the city has a national event people come in waves no matter what it is. Sports City.
#stl
What a year.
As we wrap up 2019, I wanted to take a moment to highlight the incredible work that our team has accomplished in the last 52 weeks.
There’s a lot that goes on that is unseen in the rush of the day to day, so wanted to highlight some major milestones.
*thread*
What a 3rd PLL season🤯
Thank you to the players, fans, and our colleagues♥️
We will rest for a little bit, but will then get back to building the future of professional lacrosse 🚀
Today
@ESPN
&
@PremierLacrosse
announced a groundbreaking, multi-year media rights agreement.
This is a landmark moment for the game, league, sponsors, players, and coaches. I'm proud of what this signifies and the work that’s gone into getting us here.
👇
It all started out of this BK apartment.
Many of us still at the PLL spent numerous nights on this rug.
Now we have the 4th PLL Championship on ABC today.
What a journey.
Happy Birthday to
@PaulRabil
. Building the PLL with you has brought us to tears, hugs, almost blows, laughs, and too many late nights. And there is no one more perfect I could imagine doing it with. Love you brother.
A small sign of why Coach Saban successfully recruits the best players in the country.
Also a great lesson in leadership— we are not defined by our losses, we are defined by our journey.
I've also noticed how much the PLL players respect each other off the field. They will go to war on the field and as soon as the game is over, mutual respect is given.
Feels special to be a part of this PLL community. (3/3)
A very proud brother.
Very few see and understand the work he puts into the PLL, how much he cares about the future, and how he handles adversity.
Lacrosse would be far from where it is today without his trailblazing risk appetite and humanitarian push.
The atrocities committed at Residential & Boarding Schools have had a lasting impact on the Indigenous people of this continent.
It’s our responsibility as a league to give our players a voice as we stand with our Native athletes in their quest for truth and reconciliation (1/2)
just heard one of our star ticket reps (Brady) cold called a fan in Alaska and now her and the family are coming to the Seattle weekend (8/20-21) 🎫
we are 100% upgrading their seats for that travel ✈️
also, Alaska as a tour stop in the future? 🤔
Excited to announce our 3rd season. W/ the MLL merger + expansion, plus loads of talent joining, this should be the most competitive season yet.
We will continue to monitor the pandemic closely + keep safety as our top priority for players/staff.
Updates on tickets, etc soon!
Sometimes, entrepreneurship can be lonely and it’s always hard.
Yesterday,
@PaulRabil
and I received this quote from our BoD member, Doc O’Connor, and it served as the midweek shot of energy we needed.
PLL players win or lose, will sign autographs and take pictures for fans right after games - this does NOT happen in other sports. These players care when you come to the games. (2/3)
On the Business Development front, we partnered with numerous industry-leading and innovative brands:
Adidas
Bumble
Hyperice
Gatorade
Capital One
Vineyard Vines
Corning Gorilla Glass
Icebreakers
Cascade
Maverik
Epoch
Wolf
ECD
STX
🧵. Every partner of
@PremierLacrosse
who has invested in the league is simultaneously investing in the future of the sport -- in a sense, venturing with us in professional lacrosse (1)
As a touring league, we put a ton of critical thought into our schedule.
Selecting the right markets and venues will set us up for success from an operations, ticketing, and fan experience perspective.
Here’s a snapshot of the grind associated with shaping our schedule 👇:
During the PLL Season, we get to work with an incredible group of Summer Interns.
Whenever I'm with them, I continue to be inspired by these core characteristics that are part of our hiring scorecard:
When I left my corporate job at 27 y/o, I had the obvious realization that we spend much of our living hours at work
As such, I committed to working w/ people I care about & that are smarter than me
If you have both of those, you can’t lose
Now I’m lucky to have it at the PLL
We move to a new LA office next week
A lot of value was created in this small El Segundo office— it was haven of work productivity during the covid years
Always thankful for the memories of the journey— b/c in reality, the journey is what we will remember far beyond the outcome
Today we announced
@ChampionUSA
as the Official On-Field & Sideline Apparel Partner of the
@PremierLacrosse
It’s a multi-year partnership which will bring equity and access to the game of lacrosse.
Here’s how 👇
5th season of living my dream
I get to build a sports league, honor the native roots of lacrosse, w/ the best lacrosse players in the 🌎 w/ the smartest colleagues I’ve been around
Hyperbolic? na, just how I feel about the PLL
See you Saturday at 1pm ET in Albany or on ABC
Two years ago today, we set the stage for the inaugural
@PremierLacrosse
training camp.
Very soon and with 2 more teams, we will be hosting training camp at
@GilletteStadium
as we roll into week one.
Can’t wait to see the players fill up these seats again.
I support the Iroquois Nationals to be in the 2022 World Games in Birmingham.
Lacrosse is the oldest sport in North America and it’s imperative to honor the roots of the game.
Time to support the originators of the game with action.
53 days until the start of the
@PremierLacrosse
season.
LA and NY offices are BUZZing.
Rest assured the PLL teams are working hard to make the 4th season the best yet.
I feel fortunate to be learning from such hungry / talented people.
It is hard to put words to Callum’s impact on us personally – he was a rock for Paul and me in the early days of building the PLL and particularly during our COVID bubble season.
One of the better self-actualization exercises I’ve done in some time. Write an example down next to each statement. You’ll figure out which zone you’re in.
(via
@profgalloway
)
I’ve seen a lot of messaging lamenting for a “normal” MDW bc of COVID 19
Perhaps take 2 mins to practice gratitude for 5 small things in your life that are important
Here are mine:
1 veterans
2 a grill so I can bbq
3 my family
4 my fiancé
5 my friends
this list could go on
At the
@PremierLacrosse
, we always ask ourselves the question: "how do we bring net new sports fans to lacrosse?"
This message from
@maddisonmckibb1
via LinkedIn proves that we're making some ground.
🗣more of this!
Lessons from
@profgalloway
:
1) happiness awaits you the older you get
2) there is a downstream effect to any business you build
3) building relationships takes effort and work
4) happiness is directly connected to the number of meaningful relationships you have
Our Media Team led a best in class operation from content strategy to distribution.
The data is just as impressive as the creative:
🎥 68M Views
📲 31M Interactions
💻 52 Million Minutes Watched
📈 1.1B Impressions