March 2021: $1K MRR
March 2022: $15K MRR
March 2023: $50K MRR
March 2024: $100K MRR
Bootstrapped from scratch and far from done,
LFG
@TallyForms
@filipminev
!
Here’s what happened on our journey to $100K in monthly revenue, including what worked and what didn't.
It took us 1 year to reach $5K MRR and 8 months later we couldn't be more proud to share this milestone:
@TallyForms
hit $20,000 MRR with a bootstrapped team of 2 💪🏻🥳
We launched Tally a couple of months before our baby girl was born.
The dream was to build a sustainable lifestyle business to provide for our future family.
She just turned two, and we’re paying the bills with our own bootstrapped company 🥹❤️
We did it! 😱
@filipminev
and I bootstrapped
@TallyForms
to $10k MRR and 20.000 users 🥳
To celebrate, we're sharing the 3 tactics that help us grow Tally with a team of 2.
I'm so proud to finally launch Tally 2.0 today 🥹
We have a new logo, a redesign, and lots of product improvements in store for you.
You can find us on
@ProductHunt
, and your support means the world!🫶
After a slow December for
@TallyForms
, we’re back on track with our best month yet:
🚀 $42.8K MRR (+10%)
🕺🏼 7.200 new users (+35%)
💳 288 new customers (+72%)
😢 6.2% churn rate (-19%)
🧱 15.8K forms published (+33%)
🗳️ 1.96M form submissions (-6%)
We did a ton of things to scale customer support for
@TallyForms
with a bootstrapped small team, a freemium product, and a user base of over 300K users worldwide.
Here's our journey over the years (🎁including free template):
Open startups &
@IndieHackers
often share their revenue, but how much does running a bootstrapped SaaS cost?
@TallyForms
has:
- 2 co-founders
- 13K users
- 1M pageviews/month
- 4K forms published/month
- $6K MRR
- $526 costs/month
Here's a breakdown of our monthly costs 🧵
1 year ago
@filipminev
& I launched the MVP of
@TallyForms
.
11k users & $5K MRR later, I couldn't be more proud of how far we've come.
Here's everything we learned from launching & bootstrapping a new form builder.
Happy Birthday, Tally ❤️
We're onboarding our first
@TallyForms
employee this week 🎉
Scaling customer support was becoming a challenge with a team of 2, and hiring will give us more headspace to focus on marketing & engineering.
Uncomfortably excited about this new chapter, as it should be I guess 😅
After 4 years of building
@TallyForms
from home, we've found our new playground!
Starting September, we'll be at the epic Wintercircus in Ghent – a historic circus transformed into a creative tech hub.
Couldn't have dreamed of a better home for Tally 🎪
This Reddit thread analyzing
@TallyForms
is gold 👌
Some of my personal favorites:
-their core user has a succulent on their desk
- they've like every Teenage Engineering post, but don't make music
- they prefer Yerba Mate over coffee
(Funny cause it's
Hey
@TallyForms
Tribe!
We're beyond thrilled to share some incredible news with you all – Tally won the Golden Kitty Award in the Bootstrapped Teams category! 🏆✨
Three years ago, Tally was nothing more than a dream, a vision to revolutionize form-building, making forms fun,
Special delivery from
@ProductHunt
📦👀
Winning the Golden Kitty for Best Bootstrapped Product with
@TallyForms
is honestly the best award we could get 🥹
This one is for
@filipminev
, who has built a product loved by 300,000 people around the world, all by himself.
This was November for
@TallyForms
:
🚀 €34.8K MRR (+6.5%)
🏦 €43.5K gross volume (+19%)
🕺🏼 6.099 new users (+6.7%)
💳 122 new customers (+29%)
😢 7.5% churn rate
🧱 13.226 forms published (+8%)
🗳 1.5M form submissions (+30%)
We bootstrapped
@TallyForms
to $60K MRR with a team of 4.
Check out the replay of my keynote at SaasOpen in NY, where I shared the story of how we launched and grew Tally in a competitive space.
A bit out of my comfort zone, but I had an amazing time!
WE DID IT! We secured the top spot on
@ProductHunt
, and together, we made forms fun again! 🤹♀️
The overwhelming amount of positive reviews you’ve shared has left us speechless.
Our hearts overflow with gratitude to our incredible community & team. We can’t thank you enough!
Reflecting on 2021, made me realize what a rollercoaster it has been for
@filipminev
& me.
We took a huge leap in realizing our dream: building
@TallyForms
, while creating a sustainable lifestyle business for our family.
Team
@TallyForms
is all fueled up after a couple of days of sun & sea in 🇵🇹.
We even brought home a record of 1.000 new users this week.
@filipminev
we should take holidays more often 😜
It's launch day!
@Tallyforms
is live on
@ProductHunt
🎉
5 months ago
@filipminev
& myself decided to jump and build the simplest way to create forms.
If you like what we've built, join the conversation on PH, it would mean the world to us ❤️
We're ending 2023 with a team of 3, $35K MRR, and 70,000+ users worldwide. Companies like Notion, Make, and Glovo rely on us to create beautiful forms and surveys. How cool is that!
Bring it on, 2023.
Started experimenting with influencer marketing for
@TallyForms
on YouTube and seeing some early signs of traction. 62% increase in weekly sign-ups from self-reported YouTube discovery.
Together with
@filipminev
we’ve been working on a new project and I’m so excited to share it with you!
Meet
@TallyForms
, the simplest way to create forms for free. Would love to hear your thoughts on our early beta!
Take it for a spin, DMs are open!
Stepping back into work mode after treasuring a precious couple of months with our newborn. Excited to dive back into the grind, but saying goodbye to those baby snuggles is bittersweet. Here's to new adventures ahead 🧸💼
Building our dream team one step at a time 🤩
I'm so excited to welcome
@wouterds
to
@TallyForms
. He shares our passion to build a product that people love to use and brings an incredible track record to the table.
LFG!!! 🧨
2 years ago I said goodbye to my beloved colleagues to bootstrap my own startup together with
@filipminev
.
👉 Here’s what my young bootstrapping journey thought me
The future of project management is connected.
Your favorite apps love to work with Notion just as much as you do 🫱🏼🫲🏾
Meet our partners that supercharge Notion Projects:
1. Offering Tally for free lowers the barrier to try it out, and creates positive word of mouth.
2. Free users have a 'Made with Tally' badge on their forms, which turns them into our biggest promotors.
3. About 3% upgrades to Tally Pro, which is how we make money.
Our most-read blog post is a detailed month-by-month overview of how we got our first users for
@TallyForms
during year 1.
Haven't been writing a lot lately and I want to get back at it. Anything you'd like me to share in our next milestone post?
Passionate about top-tier customer support?
We're hiring a Customer Support Representative.
If you’re a
@TallyForms
enthusiast who loves helping others, this role is for you.
⏰ 2-3 hours/day (to start)
🌎 NA/LATAM
🧑💻 100% remote
Apply here:
Hi
#marketingtwitter
friends 👋
We found our first users through cold outreach and have been mainly relying on product led growth to grow
@TallyForms
.
Which marketing activities should we focus on next?
(bootstrapped team of 2 without big budgets)
For 3 years, we tracked feature requests for
@TallyForms
manually. Talking to users has given us nuanced insights that simple upvotes sometimes lack.
We now know exactly what to prioritize for our next steps. But with 130,000 users, our process hit its limits.
❤️🔥 New input block! ❤️🔥
We've just released our new Ranking question, which allows respondents to order answers according to their preferences.
Type /ranking and give it a try!
→
As bootstrappers we don’t need financial projections for investors but we do need ways to hold ourselves accountable.
This is how we started tracking our KPIs and ended up creating a simple revenue forecast for
@TallyForms
.
🎁Template included!
Looking for someone who can help us out with a redesign of the
@TallyForms
logo. We made it ourselves, and it could use some love 😀
Who should we talk to?
We don't often meet the no-code community IRL, so looking forward to this one!
@TallyForms
is joining and supporting No-Code Week in Cologne 🇩🇪
We're hosting a workshop and I'll be diving into our own experiences, sharing how we've navigated Tally's growth beyond its initial
My first
@ProductHunt
launch is a wrap!
We lost the battle in the last hour & I would be lying if I said I'm not a bit disappointed (and tired 🤪), but I'm overwhelmed by the immense wave of love
@TallyForms
received.
Thank you for showing us we're on the right path ❤️
So excited to be part of the NoCode Summit in Paris!🇫🇷
We'll be hosting a
@TallyForms
product demo and can't wait to finally meet the some of you in real life!
Who's coming?
Loved sharing our bootstrapped journey yesterday at the Product Design Meetup in our hometown.
Trying to empower others by providing honest insights into our business, one keynote at a time 🎤
Thanks for the invite
@littlemissrobot
!
Wow! 2023 was a game-changer for us. Launching
@TallyForms
2.0 stands out as a major milestone, and I'm super excited for what 2024 has in store.
Wishing everyone a fantastic end to the year!
What a year it has been! We made it to the top 10 most upvoted products on
@ProductHunt
🍾😱
Thank you for your support on this journey, we can't wait to see what you'll build next year ❤️
Our first
@TallyForms
meetup in BCN is sold out 😱
We're hosting a Q&A and friends from
@make_hq
@notionologia
@framer
will share how they use Tally.
Missed out on a ticket? We have a waiting list & will update you if spots become available!
We’re looking for a senior Full-Stack Engineer to join
@TallyForms
and help make form-building fun again together with
@filipminev
and
@ahmeddmaaty
.
🧑🏻💻 Freelance
🌍 Remote and async
⏰ Full-time (40h/week)
⭐️ 8+ years of experience
We launched
@TallyForms
on
@ProductHunt
in March ‘21 and welcomed a record of 768 new users in 1 week.
We didn’t manage to break that record of weekly user growth until now.
🧵
Played around with the
@NotionAPI
and made a donation page template with:
💸 Real-time display of the $ raised and donors
💌 Reaction wall
💳 Embedded payment form by
@TallyForms
Launching something BIG today!👩🎨
@filipminev
released the first set of customization features for
@TallyForms
🎨
You can now customize your form colors, it's 100% FREE, and SO much fun to play with 🛝
We’re nominated for a 🙀Golden Kitty Award🙀 by
@ProductHunt
!
You can vote for
@TallyForms
in the categories:
✅ No Code
✅ Bootstrapped teams
Help us bring that kitty home! ❤️