Marcus Dilley @MDill38 Twitter profile

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Marcus Dilley

@MDill38

3 months

Having a kit I designed at the Olympic Games is still a career highlight. Can’t wait to see what the future holds…

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Marcus Dilley

@MDill38

5 years

Umbro A thread:

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Marcus Dilley

@MDill38

4 years

GIVEAWAY Here we go folks. The 2017/18 global HQ sample (no sponsor or back neck sign off) for @elClubOlimpia . One of only 3 samples that existed. For a chance to win you need to be following me plus like and retweet this post. Random draw will be made next Friday 5PM BST.

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Marcus Dilley

@MDill38

2 years

Pleased to announce I’ll be starting my role as Creative Consultant with Kappa UK next week. Looking forward to diving into the Kappa world across Football, Rugby, Basketball and all of their other sports.

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Marcus Dilley

@MDill38

4 years

New brand for @footballiceland . So much versatility with the crest forming of 4 separate figures which are able to stand alone. Big fan of the new font...

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Marcus Dilley

@MDill38

4 years

Let's talk templates... A thread

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Marcus Dilley

@MDill38

4 years

First look at the @NHS and @Blklivesmatter badges/ name and numbering being worn tomorrow evening by @Arsenal .

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Marcus Dilley

@MDill38

4 years

Striped clubs are, in my opinion, the hardest to design. Keep it traditional and it's boring, play around too much and its blasphemous. Here's my take on the @Inter home kit in recent years. A Thread

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Marcus Dilley

@MDill38

4 years

A crest update for @RangersFC . 100% on board with this slight change. Not only does it live better in a digital world, but it will be far easier to execute on jerseys.

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Marcus Dilley

@MDill38

6 years

Here we go folks! 2017-18 @SLBenfica player issue home jersey. Long sleeve, no sponsor, heat applied crest and corporate logo, engineered back. For a chance to win: Follow ( @MDill38 ), Like, Retweet, & mention 2 friends in the comments that you think would like to win it too!

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Marcus Dilley

@MDill38

5 years

UPDATE I can now officially share that the design created by @bgundell and I created has won! It will now go head to head with the current crest. Thanks for all of your support!

Marcus Dilley

@MDill38

5 years

ANNOUNCEMENT One of the submissions by @bgundell and I for the @WatfordFC branding competition has made it to the final 5. Below is a thread showing some back story on how we created our design...

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Marcus Dilley

@MDill38

5 years

ANNOUNCEMENT One of the submissions by @bgundell and I for the @WatfordFC branding competition has made it to the final 5. Below is a thread showing some back story on how we created our design...

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Marcus Dilley

@MDill38

6 years

Interesting little nugget found in the new 2018 UEFA equipment regulations. Looks like plain backs may be a thing of the past! Everyone rejoice! #UEFA #Football #Design #UCL #UEL

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Marcus Dilley

@MDill38

6 years

KNOWLEDGE SHARE! If you design kits for fun, no matter what sport, and want some industry feedback, post them below with a short explanation!

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Marcus Dilley

@MDill38

2 years

@GaryLineker People voted to not feed children…anything is possible.

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Marcus Dilley

@MDill38

3 years

Adidas are recruiting a licensed football apparel designer (basically design kits, training wear and leisurewear for clubs and federations). More info:

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Marcus Dilley

@MDill38

4 years

Not saying they aren’t interesting, but the amount of roundels entering the game at the moment is crazy. Let’s all remember that individuality is a great thing to work off as a brand. Use crest shapes that make sense for you and your team.

Phil Delves

@phildelves

4 years

Remember when crests used to be interesting. 😭😭

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Marcus Dilley

@MDill38

4 years

My OCD can’t handle this...

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Marcus Dilley

@MDill38

5 years

Ooooof, my fears have been realised with this one. The gradients, the shadows... a tough logo to execute in reality.

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Marcus Dilley

@MDill38

2 years

DBecks dropping the new Inter Miami jersey in his Instagram…

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Marcus Dilley

@MDill38

5 years

In true gameshow fashion, here's what you could have won...

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Marcus Dilley

@MDill38

5 years

RVP retiring in a kit I designed...surreal.

Robin van Persie

@Persie_Official

5 years

On Sunday I played my last professional game. Looking back on a 17 year career I can only say it has been a wonderful journey. With ups-and-downs, but thankfully with many precious and unforgettable memories. Proud to have played for great clubs and for my country. (1/2)

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Marcus Dilley

@MDill38

7 years

@WYSdaily My quick response. Using historical and current crest elements from the club and merging them with a modern aesthetic that the club clearly desired. - Yorkshire Rose - LU script - Roundel sillohuette - Chevrons

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Marcus Dilley

@MDill38

3 years

Up there with my proudest career moments. As a fan of the @Olympics for as long as I can remember, it's a dream come true to be able to design a kit worn in the games. Huge thank you to @canterburyNZ & @USARugby for the opportunity. #Olympics #Rugby

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Marcus Dilley

@MDill38

3 years

Any @NFFC fans out there? I have a sample the last adidas home kit from 2017/18 that I designed (sponsorless) in size M looking for a good home. Let me know if you can think of a fan that would like it.

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Marcus Dilley

@MDill38

4 years

Thrilled to be back in the football industry on-field, and with such a great organisation like @ColumbusCrewSC . The new agreement will take affect from the 2022 kit.

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Marcus Dilley

@MDill38

6 years

A peek behind the curtain as to how the #FCBayern graphic was made. We wanted to create a modern version of the Rautenflagge. The end result after hundreds of iterations uses rauten within rauten that, from a distance, reveals zigzags from the Munich coat of arms. #MiaSanMia

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Marcus Dilley

@MDill38

7 years

My quick response to the Leeds United crest release earlier today. Using historical and current crest elements from the club and merging them with a modern aesthetic that the club clearly desired. - Yorkshire Rose - LU script - Roundel sillohuette - Chevrons #MOT #LUFC

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Marcus Dilley

@MDill38

5 years

Here’s some breakdown of how we used our research to create the primary crest. We found 2 great areas to explore, the brewing industry and printing industry, both of which played a big part in Watford’s growth as a town.

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Marcus Dilley

@MDill38

5 years

It's really important that the macro and micro views of a kit are considered. The new Juve kit creates stripes as a team (which I really like) but not on a player level. With a subtle change of the half half concept to include stripes they could have had both... #MDCaseStudy

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Marcus Dilley

@MDill38

2 years

Kit concept designers, drop your portfolios below…

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Marcus Dilley

@MDill38

3 years

Look what arrived…

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Marcus Dilley

@MDill38

4 years

The designer of the new @RangersFC typeface, @_CraigBlack , has sent me through some more background info and images of the font; from process to the work in situ. A thread

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Marcus Dilley

@MDill38

5 years

Thanks to all the fans that helped us through the process and backed us in the final vote. It’s great to know our design, that was made just 5 months ago, competed and won around 40% of the vote against the current crest that has been the foundation of the club for 41 years.

Watford Football Club

@WatfordFC

5 years

🔊 We have an announcement to make 🔊

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Marcus Dilley

@MDill38

9 months

The end of Jan makes 10 years(!!) since my job application with @UnderArmour fell through at the visa stage. It would have been my first full-time step into the industry. Who wants to see the test project I submitted?

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Marcus Dilley

@MDill38

3 years

**GIVEAWAY TIME** Calling all long sleeve lovers. 2017/18 @Flamengo_en Away Replica - Size Medium. Retweet, Like and tag a friend to be eligible. Winner will be announced on Monday.

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Marcus Dilley

@MDill38

5 years

Nigeria & Nike do it again! If you don’t think these are better than the previous rendition, I don’t think we can be friends.

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Marcus Dilley

@MDill38

6 years

Absolutely stoked to see this kit launched today. My highest profile kit to date finally sees the light of day. So grateful to all involved in making this a reality! @FCBayernEN #MiaSanMia #FCBayern

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Marcus Dilley

@MDill38

4 years

This is next level. What’s the equivalent for a PL team over here?

Front Office Sports

@FOS

4 years

Las Vegas Raiders season ticket holders received their season tickets today. The tickets came with a replica Allegiant Stadium. (🎥: Tiffany Hollins/LinkedIn)

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Marcus Dilley

@MDill38

4 years

•SOON• One of my favourite crests in football. The jersey I designed for @elClubOlimpia will be my 3000 followers giveaway. #NoSponsor

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Marcus Dilley

@MDill38

4 years

Still reeling at how clever this crest is... @footballiceland • @BrandenburgRvk

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Marcus Dilley

@MDill38

5 years

Since rebranding, Juve have reduced the amount of stripes each year. This is clearly a plan by the club to create a clear direction for fans to understand and follow. Don’t be surprised if in 20/21 they go super traditional and the sales are off the chart.

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Marcus Dilley

@MDill38

5 years

@Everton @premierleague In summary, Umbro have used their heritage to their advantage. Only taking risks graphically where it makes sense for brand growth. Even looking to other teams, if the logos were removed you can tell its Umbro. This is the holy grail of branding.

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Marcus Dilley

@MDill38

4 years

Its a new year, and that means it's time for the @Wimbledon 2021 graphics! It's a smaller range this year for obvious reasons and already cannot wait to start the 2022 process. #Wimbledon

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Marcus Dilley

@MDill38

4 years

I get asked all the time how to get into the industry and my honest answer has always been that there is no set route. @GusCamisetas has worked incredibly hard to take his talent from concepts to reality. I could not be happier for him.

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Marcus Dilley

@MDill38

5 years

@Everton @premierleague 2019/20 - Evolution Today, Everton launched their new kit for the season...with a GRAPHIC! Now, with the brand restored to former glory, Umbro can start taking more risks on home kits as well as away. This is a club inspired graphic but tell me you don't think Umbro diamonds...

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Marcus Dilley

@MDill38

4 years

This year Nike are are implementing 65 possible options between logo position, sleeve cut, collar and cuffs in their system. This lets the individuality of a club or federation can sing whilst still getting the financial benefits at a design and factory level. Individuality wins.

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Marcus Dilley

@MDill38

4 years

Thrilled to finally have this in my possession. One of my career highlight kits. Big thanks to @MLS for sending it over. Now to get it framed. 2018 MLS All-Star |

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Marcus Dilley

@MDill38

2 years

Tell me what you love about Kappa. It doesn’t have to be football, it doesn’t have to be nostalgia. Anything at all, no wrong answers.

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Marcus Dilley

@MDill38

3 years

Pleasure to be on the @classicshirts exhibition panel tonight. Being on stage listening to the stories of @IanWright0 and Gazza was a moment I will cherish. Big thanks to @Chris_Stark for announcing me as 1 of 4 legends 😂

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Marcus Dilley

@MDill38

6 years

Pretty close to 1000 followers now! As a celebration (when it finally rolls around) I’ll be giving away one of the adidas player issue sample jerseys from my personal collection. I can even sign it if the winner would like. Stay tuned to see which one!

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Marcus Dilley

@MDill38

4 years

American universities, let’s work together to make crests for your soccer teams. My DMs are always open...

USF Men's Soccer

@USFMSOC

4 years

Sneak peek at a few snaps from media day 📸 Which kit is your favorite? 🟢⚫️⚪️ 🤘

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Marcus Dilley

@MDill38

5 years

Get a load of this colourway! It’s definitely an out there combination but I like it, I like it a lot!

AFC Ajax

@AFCAjax

5 years

We love it, @BlindDaley ! 😍 Your thoughts? 💭 #DareToCreate

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Marcus Dilley

@MDill38

3 years

Remember, social media is a highlight reel. Everyone struggles.

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Marcus Dilley

@MDill38

4 years

New @NHL team in Seattle. Really like the initial marks launched today...

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Marcus Dilley

@MDill38

5 years

I'd like to give a shout out to the unsung heroes of this kit: the sponsors. Fair play to @Telekom_group and @qatarairways for agreeing to the tonal look. Refreshing to see in a landscape where we see a lot of sponsors in full colour and with gradients etc.

SoccerBible

@SoccerBible

5 years

Bayern Munich unveil their 120th anniversary kit. To be worn against Augsburg on March 8. Closer look:

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Marcus Dilley

@MDill38

5 years

@Everton @premierleague @WestHamUtd Delving into this has reaffirmed to me that there are several ways to design a kit. It doesn't have to be club inspired at all, it can be inspired by trend, and styling. it sounds silly but in the end it has to look good and be wearable. Thats the most important thing.

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Marcus Dilley

@MDill38

5 years

Needless to say, if there are any clubs, no matter the sport, that are interested in using the services of @bgundell and I, please get in touch. Info @dilley .studio It was great working with Brian and It would be great to get the band back together for round 2!

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Marcus Dilley

@MDill38

2 years

With the 2023 MLS kits launching, you may have noticed a new detail on the left sleeve. I was asked to help the MLS brand team find a home for the new, league wide, Apple TV sponsor. Many mock-ups later it’s great to see the final result chosen by the team released to the masses

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Marcus Dilley

@MDill38

5 years

Honoured to be working with my hometown club, @theterras ! I will be working with the club on their brand and social media from the 2020/21 season. Although you won’t see anything until next season, work has already begun. #UpTheTerras

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Marcus Dilley

@MDill38

3 years

Details Engineered pinstripe on the new @ManUtd home short. Lovely touch. This is my type of kit.

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Marcus Dilley

@MDill38

4 years

👕 Next weeks deep dive thread will be on the topic of “templates”. How long have they been around? Why do brands use them? What’s the best way to use them? If you have any specific design questions on this topic, drop them below 👇🏼

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Marcus Dilley

@MDill38

5 years

An underrated part of kit design that, I feel, makes a huge difference to how a kit is perceived, is year on year variance. This is something @WestHamUtd & @umbro have done great job of here. Maximum impact created by going in a different direction each year. Make a journey.

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Marcus Dilley

@MDill38

4 years

World Cup 98 vibes from the new @England Kit...

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Marcus Dilley

@MDill38

5 years

@Everton @premierleague The new @WestHamUtd home kit is an interesting case. This is a big play of the clubs history, graphically. I think now is the perfect time to be able to switch to this with the brand having been elevated over multiple years. I'm not sure it would have had the same impact in 14/15

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Marcus Dilley

@MDill38

6 years

A quick tweak of one of the clubs explorations using the colours of the robin that proved so successful on their third kit. Now THAT is instantly recognisable... #SoClose

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Marcus Dilley

@MDill38

3 years

Yesterday a petition was delivered to the UK government calling for an end to gambling sponsorship in football. Is it time betting sponsors went away?

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Marcus Dilley

@MDill38

3 years

Norwich simplify their crest. A nice evolution in my opinion.

Norwich City FC

@NorwichCityFC

3 years

We’re delighted to launch our new club crest! 💛 #NCFC |

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Marcus Dilley

@MDill38

5 years

@Everton @premierleague 2018/19 - Double or nothing Here Umbro doubled down on the nostalgia, bringing the double diamond branding to the cuffs. With classic styling and a bit of melange detail in the fabric, once again, this is instantly recognisable as Umbro. 0-100 in 5 years.

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Marcus Dilley

@MDill38

4 years

Context is always key. Here's the new @rfef logo in the Spanish national team crest. There's no doubt in my mind that the federation wanted to simplify the mark so much so it would fit as part of the new crest. I think it works really well. 📸 - @PaladarNegroWeb

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Marcus Dilley

@MDill38

5 years

Designs that could have been. Back before @s04_en switched to Umbro, I was set to design their 18/19 kit. As part of that process I looked at creating a new sign off for the club that referenced their mining history by looking at the chemical makeup of carbon.

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Marcus Dilley

@MDill38

5 years

Finally, we felt we couldn’t conduct this process without updating the WFC hornet logo from 1972 and adding it into our suite as a secondary mark.

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Marcus Dilley

@MDill38

5 years

So apparently my thoughts on Umbro have sent me to the big time...

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Marcus Dilley

@MDill38

4 years

Saturday's match winner for @theterras ... @Yemdog10

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Marcus Dilley

@MDill38

4 years

Just off a zoom call with @SoundersFC Senior Vice President of Marketing & Operations, @TaylorGraham26 discussing the Sounders new away kit that drops tomorrow. All I can say is prepare for maybe the best kit, and storytelling, of 2021.

Seattle Sounders FC

@SoundersFC

4 years

Something’s happening, something’s happening

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Marcus Dilley

@MDill38

3 years

I’m always on the look out for Sports Creatives (and creatives in general for that matter) to add to my network. Drop a link to your portfolio below 👇

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Marcus Dilley

@MDill38

4 years

Noooow we are talking. More vivid blue returns on the away kit. Really, really nice. I can see a scenario where the club wanted to keep the navy on the home so adding it to the away is a great way to work it in.

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Marcus Dilley

@MDill38

5 years

**ANNOUNCEMENT** In celebration of me passing the 2000 follower mark I will be teaming up with @GusCamisetas to create fantasy home and away kits for @InterMiamiCF . Watch out for updates as we work through the process.

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Marcus Dilley

@MDill38

6 years

The future has arrived...

Front Office Sports

@FOS

6 years

. @KingJames dunking in AR on @Snapchat might be just as cool as the real thing. (🎥: @autopdelinfo )

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Marcus Dilley

@MDill38

4 years

A really nice kick off to the Celtic/adidas partnership. Simple base style used well. It will be interesting to see how adidas vary the use of the 3 stripes each year with placement and colour, not going to be easy.

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Marcus Dilley

@MDill38

4 years

This is amazing stuff...

MUNDIAL

@MundialMag

4 years

Japanese design firm nendo has created a football that doesn't need inflating. Part of the "My Football Kit" project for @MoltenSports , the modular ball stays inflated via its internal air pressure created by the interlocking pieces.

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Marcus Dilley

@MDill38

5 years

What happens when you leave the brand 10 months before the @FCBayernEN kits you designed get released? You wait until the new ones are out so you can buy them discounted 😂😂

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Marcus Dilley

@MDill38

5 years

Since the purchase of the Umbro brand by Iconix in 2012 the brand has been steadily growing in terms of visibility, especially on the licensed front. With kits being well received by many, I thought it would be good to analyse what the brand has done.

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Marcus Dilley

@MDill38

4 years

These applications show some of that versatility...

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Marcus Dilley

@MDill38

4 years

Off we go to Paraguay 🇵🇾 2021 Sportivo Luqueño Home, Away and Goalkeeper | I discuss the difficulties in designing striped jerseys, whether these designs would be allowed in Europe, and how to connect multiple kits (SPOILER: this is a great example).

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Marcus Dilley

@MDill38

4 years

Does this make me an official influencer?! @providencecity_

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Marcus Dilley

@MDill38

3 years

Purchased my favourite 2021/22 jersey at the authentic level. It's a jersey that looks great in photos but seeing the construction and detail in real life is unmatched. I'll take some close up shots when it arrives.

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Marcus Dilley

@MDill38

5 years

Here are some mock-ups that show how the crest would work on the current home and away, as well as a potential third kit.

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Marcus Dilley

@MDill38

4 years

It’s amazing how fast times and trends change. 2014/15 United and City kits contained no graphic whatsoever. I wonder what the reaction would be if they were launched in 2021...

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Marcus Dilley

@MDill38

4 years

The key will always be, at first glance does it still look like @inter ? For me it’s a definite yes.

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Marcus Dilley

@MDill38

4 years

2020/21 Today's launch marks a departure from the straight vertical stripe and looks to play more with shape. Yes, this will be polarising, but for me this is still stripes and not a departure to the extent of Juve or Barcelona.

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Marcus Dilley

@MDill38

5 years

@Everton 2014/15 - Umbro's return the the @premierleague . The great thing I feel Umbro have done here is using classic styling by looking back to 1924. Yes, this is simply just the colour blocking of the shirt, shorts & socks but it allows the brand to be uncluttered on its return.

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Marcus Dilley

@MDill38

4 years

Having a kit that links to the stadium is always a lovely touch... @ColumbusCrewSC #Crew96

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Marcus Dilley

@MDill38

3 years

Embroidered logos, screen printed wordmark, appliqué numbers and bespoke engineered fabric. @classicshirts | @SportingKC

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Marcus Dilley

@MDill38

5 years

Stoked to share some of my first work with @Wimbledon that has hit the masses. For this years tournament there will be a series of 2020 printed tees for men, women and kids designed by yours truly.

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Marcus Dilley

@MDill38

6 years

The break in the navy outline on the new @CBF_Futebol crest causes a bit of an issue when creating a woven crest (usually used for replicas). Instead of being able to use the outline as the satin stitch to sew the crest down, @Nike will, most likely have to add an outline.

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Marcus Dilley

@MDill38

5 years

My man Jimmy dropping knowledge on the industry, his career highlights and how the new @Arsenal kits came to be. We joined @adidas at the same time back in 2015 and he was/is a great person to have alongside when designing. A great design thinker.

How to become a...football kit designer

James Webb talks about the inspiration for the new Arsenal kit, what it's like to work for Adidas and how others can build the same career.

metro.co.uk

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Marcus Dilley

@MDill38

6 years

Yeah the jerseys are great and all (they are) but an underrated part of these releases are the France/Australia socks and USA shorts. Great to see something different than the status quo.

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Marcus Dilley

@MDill38

4 years

*chefs kiss* @SoundersFC

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Marcus Dilley

@MDill38

5 years

I have a lot of time for the warped text in this graphic.

Manchester United

@ManUtd

5 years

Manchester United is delighted to announce it has reached agreement with Sporting Clube de Portugal for the transfer of Bruno Fernandes. The deal is subject to a medical and the agreement of personal terms. A further announcement will be made in due course.

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Marcus Dilley

@MDill38

3 years

New work for @rajasthanroyals . Really happy to see this training wear graphic hit the masses. Referencing local a local tie dye technique whilst adding a sport edge.

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