Every human being is trying to avoid a tragic ending. Brands that donโt warn their customers about what could happen if they donโt buy their products fail to answer the โso whatโ question every customer is secretly asking.
How to hack a brain...
TESLA MOTOR CARS: Villain: Gas guzzling, inferior technology External: I need a car.
Internal: I want to be an early adopter of new technology.
Philosophical: My choice of car ought to help save the environment.