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Josh Carpenter Profile
Josh Carpenter

@JoshACarpenter

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Covering golf for Sports Business Journal ( @SBJ ). Proverbs 3: 5-6

Charlotte, NC
Joined November 2009
Don't wanna be here? Send us removal request.
@JoshACarpenter
Josh Carpenter
3 months
I love this Bill Walton story about the Celtics seeing the Dead for the first time:
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@JoshACarpenter
Josh Carpenter
21 days
Bryson DeChambeau’s YouTube video with Donald Trump has more than 1.8M views around 8 hours after its posting earlier today. It’s currently the #1 trending video on YouTube
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@JoshACarpenter
Josh Carpenter
1 month
True golf sicko story from “Rainmaker.” Playing the Old Course, Winged Foot and Pebble in ONE DAY
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@JoshACarpenter
Josh Carpenter
1 year
Estimated golf viewership from the weekend, per a source: LIV Mayakoba: Saturday 286K, Sunday 291K PGA Tour: Saturday 1.61M, Sunday 2.38M
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@JoshACarpenter
Josh Carpenter
1 year
NEWS: Alexis Ohanian has purchased the first of six teams that will be part of the @TGL , the golf league that will launch next year with backing from Tiger Woods and Rory McIlroy. ◾️Ohanian's wife, Serena Williams, is also part of the ownership of Los Angeles Golf Club.
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@JoshACarpenter
Josh Carpenter
1 year
Some numbers are in for @barstoolsports ' stream of the @NV5Invite last month on the @KornFerryTour . ◾️KFT social channels grew 220% over the average week. ◾️KFT section of saw a 98% increase in traffic over same week in '22. ◾️82% of audience under 35
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@JoshACarpenter
Josh Carpenter
6 months
LIV Golf has a new tech partnership with @Google that will allow fans to watch any group or player, live, throughout a tournament round. The "Any Shot, Any Time" feature is expected to roll out in full this summer:
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@JoshACarpenter
Josh Carpenter
2 months
Interesting discussion here. Maybe wrong but first time I can recall someone like Hicks, Nantz, etc. referring to a LIV team by name.
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@JoshACarpenter
Josh Carpenter
1 year
NBC once again will make the final hour of US Open coverage commercial free on Sunday night, thanks to presenting sponsorship from Rolex. ◾️NBC has done this every year since it re-acquired US Open rights in 2020.
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@JoshACarpenter
Josh Carpenter
3 months
Been a while since Sean O'Hair popped up. Last man in the field. Drove from Lubbock to Dallas yesterday morning (5 1/2 hours), arrived in Canada last night. No practice round. Shoots 63 this morning to lead the tournament. Golf.
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@JoshACarpenter
Josh Carpenter
1 year
Nick Faldo will temporarily come out of broadcasting retirement to call the Open Championship next week across NBC/USA. ◾️NBC Sports is also bringing on Trey Wingo to host its "All Access" whip-around show on Thursday-Friday on Peacock.
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@JoshACarpenter
Josh Carpenter
1 year
BIG numbers for the RBC Canadian Open on Sunday. ◾️CBS draws 3.304M viewers for Nick Taylor's walk-off win, the highest total for the final round of the event in 23 years (Tiger in 2000). It peaked with 6.767M. ◾️Sunday also up 19% from 2.78M for Rory McIlroy's win last year.
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@JoshACarpenter
Josh Carpenter
1 year
Big number for the RBC Heritage: CBS draws 4.152M viewers for Sunday's final round, up 11% from 3.676M last year. That is the most-watched final round on the @PGATOUR this season, excluding the Masters.
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@JoshACarpenter
Josh Carpenter
1 year
Pretty cool media storyline around the @uswomensopen . ◾️Emilia Migliaccio has a 4:18pm tee time tomorrow at Pebble Beach. But before she tees off, she'll be calling featured groups on Peacock. ◾️On Friday she'll call the afternoon on Peacock following her morning round.
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@JoshACarpenter
Josh Carpenter
11 months
It's Ryder Cup week. Looking ahead to 2025 at Bethpage Black, officials will move the first tee up by about 40 yards to allow one grandstand to wrap that teeing ground as well as the nearby 18th green. The shorter distance at No. 1 may bring the green into play off the tee.
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@JoshACarpenter
Josh Carpenter
3 months
Mel Reid giving it the Johnson Wagner treatment at the US Women’s Open
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@JoshACarpenter
Josh Carpenter
3 months
CBS has a big increase Sunday for Rory McIlroy's win at Quail Hollow, with the final round of the Wells Fargo Championship drawing 2.778 million viewers. That's up 34% from 2.073 million last year for Wyndham Clark's win. Sunday peaked at 3.830 million.
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@JoshACarpenter
Josh Carpenter
2 months
Big problems with Bobby Mac and the CBS drone. “I’m not gonna tell ya again. I spoke to the rules official before. That’s ridiculous.” Nantz: “We’re going to have to back the drone away from him because he’s hearing everything.” Dottie: “The drone’s headed to the airport.”
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@JoshACarpenter
Josh Carpenter
2 months
Tracking NBC's commercial load for the final round today, 2-7pm ET. Through one hour: 14 1/2 minutes of commercials, including 5 1/2 minutes of the Playing Through variety. For comparison: CBS had 12 minutes, 50 seconds for the same hour at the PGA last month.
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@JoshACarpenter
Josh Carpenter
2 months
Jon Rahm says he’d like to see golf TV broadcasts all on one channel
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@JoshACarpenter
Josh Carpenter
6 months
NBC is keeping with tradition this week in Phoenix, as Kevin Kisner and Smylie Kaufman will be stationed alongside the 16th tee at TPC Scottsdale on Saturday. CBS has had Amanda Renner and Colt Knost there the last couple of years.
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@JoshACarpenter
Josh Carpenter
1 year
Joel Dahmen ( @Joel_Dahmen ) has partnered with Bushmills Irish Whiskey, the official whiskey of the @PGATOUR . Dahmen will get his own signature cocktail, "Joel's Juicy Lie," which will be available at tour events starting this week at the BMW.
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@JoshACarpenter
Josh Carpenter
4 months
Golf viewership continues to drop: CBS drew 9.589M viewers for the final round of the Masters on Sunday, down 20% from last year. Scottie Scheffler's four-shot win was the second-largest deficit of the season. Lowest final round since 2021 (9.450M for Hideki Matsuyama's win)
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@JoshACarpenter
Josh Carpenter
2 months
Hideki Matsuyama gets the final player spot in the TGL and will join @commongolf . Fills the spot vacated by Tyrrell Hatton
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@JoshACarpenter
Josh Carpenter
2 months
CBS draws 2.607M viewers for Scottie Scheffler's win at the Travelers Championship, up 7% over last year (Keegan Bradley, 2.440M) and the most-watched final round since '21 Two years ago: 2.585M for Xander Schauffele Sunday peaked at 4.330M during the Scheffler-Tom Kim playoff
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@JoshACarpenter
Josh Carpenter
9 months
The @TGL is expected to announce later today that it will not launch until 2025 due to the damage caused at its venue in Florida. Postponing only a short time would impact ESPN's TV windows, as well as player schedules. Launch expected to be a similar timeframe in 2025
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@JoshACarpenter
Josh Carpenter
1 month
This is peak sponsor arm positioning by Sepp.
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@JoshACarpenter
Josh Carpenter
7 months
Tomorrow at 10am local time at Pebble Beach: Wyndham Clark and Vox Studios' @chadmumm will meet with the media. Details expected around Season 2 of "Full Swing" on Netflix.
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@JoshACarpenter
Josh Carpenter
18 days
Nice tribute to Mark Carnevale on CBS today. Jim Nantz: “He may have led the tour all time in friends made.
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@JoshACarpenter
Josh Carpenter
5 months
NBC draws 3.5M viewers for Scottie Scheffler's win in the Players Championship (per @SportsTVRatings ), down from 4.1M last year. Two years ago: 2.9M for Sunday coverage (Cam Smith won on a Monday). 2021: 4.6M for Justin Thomas.
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@JoshACarpenter
Josh Carpenter
2 months
One of the best places for spectators this week will be left of the par 3 sixth. Views of four holes in one spot
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@JoshACarpenter
Josh Carpenter
7 months
No golf telecasts were in the top 100 sports broadcasts in 2023. With 12.1 million viewers (golf's most-watched event), the final round of the Masters was the 131st-most-viewed sporting event:
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@JoshACarpenter
Josh Carpenter
2 months
earlier this year signed a deal with LIV Golf to carry its Friday rounds. Caffeine, launched in 2018, says today it is shutting down
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@JoshACarpenter
Josh Carpenter
1 month
John Deere Classic: 2.102M viewers on CBS for Davis Thompson’s win on Sunday, the most watched for the final round since 2015 (the last time Jordan Spieth competed). That’s up 32% from last year and Sepp Straka’s win. Third straight week of final round gains for CBS
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@JoshACarpenter
Josh Carpenter
2 months
Workers here on 18 with drills tightening seats after some issues yesterday
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@JoshACarpenter
Josh Carpenter
1 year
Some non-US Open golf news: The final hour of Sunday's KPMG Women's PGA Championship will get commercial-free treatment thanks to a sponsorship from Callaway Golf. 🔵 NBC Sports is nearly doubling its coverage from last year and will be on the air 26 hours this week.
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@JoshACarpenter
Josh Carpenter
9 months
The RBC Canadian Open has reimagined its logo for the 2024 tournament, paying homage to Nick Taylor's memorable walk-off win in last year's event:
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@JoshACarpenter
Josh Carpenter
1 year
NBC says 1.58M viewers for Allisen Corpuz's win in the final round of the U.S. Women's Open, the second-best for the event since 2009 (2014 Michelle Wie). On the @PGATOUR , CBS drew 1.59M for Sepp Straka's win at the John Deere Classic. 1.91M last year for the Deere.
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@JoshACarpenter
Josh Carpenter
8 months
Wells Fargo wanted to stay on but was not willing to pay what was being asked.
@CBJspanberg
Erik Spanberg
8 months
Breaking: @WellsFargo ending @WellsFargoGolf sponsorship with 2024 tournament in May.
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@JoshACarpenter
Josh Carpenter
4 months
Sunday's final round of the Zurich Classic of New Orleans, won by Rory McIlroy and Shane Lowry, drew 1.852M viewers on CBS, up 26% from last year (1.470M). It's the most-watched final round for the event since '21 and second-best since 2015. Coverage peaked near 2.8M.
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@JoshACarpenter
Josh Carpenter
3 months
Golf Channel and NLU trading some blows late on a Saturday, if the golf at Valhalla isn’t doing it for you.
@NoLayingUp
No Laying Up
3 months
@GolfChannelPR Are you saying you were not allowed to go live *at all* to cover the biggest breaking news story of the year? Can't even cut in to Stamford? We're talking about covering a new story, not live golf? And I don't know what you're referring to regarding live play. It did not get
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@JoshACarpenter
Josh Carpenter
10 months
The @LPGA is adding a new event at TPC Boston next year, the FM Global Championship. It’s a five-year commitment from commercial insurance firm FM Global. Purse is $3.5M (highest non-major or Tour Championship), and will expand by $300k each year starting in 2025
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@JoshACarpenter
Josh Carpenter
3 months
Xander Schauffele's win in the PGA Championship draws 4.958M viewers on CBS, up 10% from 4.517M last year for Brooks Koepka. CBS had big head-to-head competition with the Knicks-Pacers Game 7 (3:30-6:11) which drew 6.447M, the second best game of the NBA Playoffs to date.
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@JoshACarpenter
Josh Carpenter
7 months
Sources: Farmers Insurance is not expected to renew its deal for the Torrey Pines PGA Tour event when it expires in 2026. It's part of a larger scaling back in golf for the company, which also did not renew its partnership with Rickie Fowler:
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@JoshACarpenter
Josh Carpenter
5 months
Spotted departing TPC Sawgrass earlier this week
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@JoshACarpenter
Josh Carpenter
5 months
The PGA Tour has taken it to DP World Tour levels with some of their social content this week. This is fantastic.
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@JoshACarpenter
Josh Carpenter
11 months
Pretty sizeable drop in Ryder Cup viewership on NBC: Saturday: 1.414M Sunday: 1.315M Last European Ryder Cup (2018 in France): Sunday: 2.467M Saturday: 2.116M
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@JoshACarpenter
Josh Carpenter
10 months
The @TGL has finalized its media-rights deal with @ESPN , which will see matches air on ESPN, ESPN2 and ESPN+. First telecast: Tuesday, Jan. 9 at 9pm ET on ESPN. Additionally, more players for the league are expected to be announced later today.
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@JoshACarpenter
Josh Carpenter
8 days
Truist is officially the new sponsor of Charlotte’s @PGATOUR event. The Truist Championship will go to Philly Cricket next year, as @BrendanPorath has said, before coming back to Charlotte. It will be a signature event for the next seven years:
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@JoshACarpenter
Josh Carpenter
7 months
PGA Tour viewership from Sunday: 891K viewers for Grayson Murray's win at the Sony Open on NBC, up 24% from 720K last year. Golf Channel coverage earlier in the day: 425K, up 16% from last year (365K).
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@JoshACarpenter
Josh Carpenter
4 months
A long-awaited viewership increase for the PGA Tour. Sunday's final round of the Valero Texas Open drew 1.953M viewers on NBC, up 21% from last year. NBC had head-to-head competition with the NCAA women's final, which drew 18.7M. Two years ago for Valero: 2.324M
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@JoshACarpenter
Josh Carpenter
4 months
Nelly Korda calls for more help from the TV networks to elevate the women’s game
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@JoshACarpenter
Josh Carpenter
7 months
Patrick Cantlay has a new sponsorship with Apollo Global Management that will see the company's logo on his hat starting next week at the AmEx. Cantlay is the company's first brand ambassador.
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@JoshACarpenter
Josh Carpenter
1 year
A source on the NY golf scene says Jimmy Dunne is hosting Tom Brady along with a number of Saudi executives at Deepdale Golf Club today
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@JoshACarpenter
Josh Carpenter
1 year
News: LIV Golf will add YouTube back as a streaming option starting today in DC. ◾️Viewers in the U.S., Canada and Mexico can stream LIV for $3 per day. ◾️Rounds will be free on YouTube in other select international markets. ◾️LIV is still free on The CW and LIV apps.
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@JoshACarpenter
Josh Carpenter
19 days
LIV debuts a new broadcast graphic at its UK event highlighting elevation drop from tee to green
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@JoshACarpenter
Josh Carpenter
1 month
LIV Golf's new office space in London opening this week. Photos on Instagram by LIV's creative director, Will Newell
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@JoshACarpenter
Josh Carpenter
5 months
The former CEO of TravisMathew is now running Dustin Johnson's LIV Golf team. Chris Rosaasen says he expects the team to be profitable by next year:
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@JoshACarpenter
Josh Carpenter
7 months
Nick Dunlap's historic win at the AmEx on Sunday drew 534K viewers on Golf Channel, up 37% from Jon Rahm's win last year (391K). That's the best for the event's final round since 2019 (574K for Adam Long-Phil Mickelson)
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@JoshACarpenter
Josh Carpenter
9 months
Welp
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@JoshACarpenter
Josh Carpenter
1 month
A player has shot 59 or better on 14 occasions all time on the PGA Tour. Eleven of those have come since 2010.
@JoshACarpenter
Josh Carpenter
2 months
There were 3 scores of 59 or better on the PGA Tour before 2010. There have been 10 since then. It’s obviously incredible scoring but just does not have the same pop from a historical standpoint anymore.
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@JoshACarpenter
Josh Carpenter
1 year
World No. 3 Jon Rahm has signed a long-term extension with @CallawayGolf . ◾️Rahm will play a full bag of Callaway/Odyssey equipment and continue wearing TravisMathew apparel. ◾️Rahm also gets an equity stake in Topgolf Callaway Brands.
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@JoshACarpenter
Josh Carpenter
5 months
Sources: The @TGL now has plans to build a steel-supported venue that can withstand a Category 5 hurricane. The league still plans on launching in January of next year:
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@JoshACarpenter
Josh Carpenter
9 months
Sources: Change is coming to how PGA Tour event purses are funded starting in the 2025 season, with the tour asking tournaments for an additional fee. One tournament director: “You’re playing in a sport that has a cap on it, and we’ve reached our cap.”
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@JoshACarpenter
Josh Carpenter
7 months
Can confirm a deal between the @PGATOUR and Strategic Sports Group has closed and is expected to be announced later today. @ToddLewisGC first on it.
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@JoshACarpenter
Josh Carpenter
4 months
For those asking, no. This does not include Masters app streaming numbers. I’ll be sure to let everyone know when Augusta National discloses those 😉.
@JoshACarpenter
Josh Carpenter
4 months
Golf viewership continues to drop: CBS drew 9.589M viewers for the final round of the Masters on Sunday, down 20% from last year. Scottie Scheffler's four-shot win was the second-largest deficit of the season. Lowest final round since 2021 (9.450M for Hideki Matsuyama's win)
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@JoshACarpenter
Josh Carpenter
10 months
Here at Trump Doral: Phil Mickelson is asked if there will be another exodus of players from other tours to LIV next year. He responds: “I know that.” Says he and others have been fielding many calls from players asking to join
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@JoshACarpenter
Josh Carpenter
2 months
More commercial-free golf coming your way, as Callaway is sponsoring the final hour of the KPMG Women's PGA Championship on Sunday
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@JoshACarpenter
Josh Carpenter
11 months
Some Nielsen data on Season 1 of “Full Swing” and its impact on golf: ▪️63% of “Full Swing” viewers tuned in to PGA Tour golf in the two months following its debut. ▪️11% of viewers had not watched the PGA Tour in the six months prior to the show, but did so after
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@JoshACarpenter
Josh Carpenter
2 months
CBS adds a moving drone tracer to its telecast
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@JoshACarpenter
Josh Carpenter
1 year
NBC says it drew 6.2M viewers across broadcast/Peacock for Wyndham Clark's win Sunday in the U.S. Open. That's up from 5.4M last year and the most-watched since 2019. Five-year trend: 2023: 6.2M 2022: 5.4M 2021: 5.7M (West Coast) 2020: 3.2M (September) 2019: 7.3M (West Coast)
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@JoshACarpenter
Josh Carpenter
1 year
Sad news: After this week, ShowbuzzDaily effectively will cease operations
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@JoshACarpenter
Josh Carpenter
3 months
LIV Golf has made former PepsiCo exec Adam Harter its new chief marketing officer. Harter led Pepsi’s sponsorship of the Super Bowl halftime show as well the brand’s sponsorship of LeBron James:
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@JoshACarpenter
Josh Carpenter
1 year
This is also easily the most-watched, non-designated event or major of the season to date
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@JoshACarpenter
Josh Carpenter
1 month
CBS draws 2.472M viewers for Cam Davis's win at the Rocket Mortgage Classic on Sunday. That's up 1% from 2.450M last year for Rickie Fowler's win, which was shown on tape delay due to weather. Sunday's number is the highest for a non-major/Signature event of the year
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@JoshACarpenter
Josh Carpenter
9 months
The @PGATOUR is requiring tournaments to make a number of enhancements in 2024, with many focused on player families, caddies and teams. Among the notable items: Courtesy car programs at all events, more player restrooms on the course:
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@JoshACarpenter
Josh Carpenter
10 months
ESPN doesn’t provide viewership figures for ESPN+, but the PGA Tour says its Thursday/Friday @PGATOURLIVE featured groups coverage saw a 19% increase over 2022 with Lexi Thompson competing
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@JoshACarpenter
Josh Carpenter
1 year
@TGL @alexisohanian @serenawilliams @SBJ @GettyImages @TMRWSports More here: Ohanian's people were interested within days of TGL's creation. ◾️There are around 40 groups still in the bidding process for the remaining five teams. ◾️TGL plans to have the rest of the ownership groups announced by late summer:
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@JoshACarpenter
Josh Carpenter
2 years
Matt Goodman, the president of franchises for LIV Golf since May, is no longer with the organization, my colleague @EricPrisbell is reporting. LIV COO Atul Khosla also stepped down from his role recently
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@JoshACarpenter
Josh Carpenter
6 months
NBC draws 1.8 million viewers for Jake Knapp's win in the Mexico Open on Sunday. That's down 23% from 2.3 million for Tony Finau's win last year on CBS, which aired in late April. Two years ago: 2.28 million for Jon Rahm.
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@JoshACarpenter
Josh Carpenter
2 months
Maestro Dobel Tequila has signed a multiyear partnership with Jon Rahm's LIV Golf team. Maestro Dobel first partnered with Rahm at the beginning of 2023. Maestro Dobel is also an official marketing partner of the PGA Tour:
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@JoshACarpenter
Josh Carpenter
4 months
I was lucky enough to play Augusta National on Monday. It was a very brief, but much needed, reprieve from the current climate surrounding men's pro golf:
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@JoshACarpenter
Josh Carpenter
1 year
@barstoolsports @NV5Invite @KornFerryTour @SBJ @ForePlayPod Overall, this was the fourth-most engaging week all time for the KFT when it comes to social metrics
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@JoshACarpenter
Josh Carpenter
4 months
The Masters experience via Apple Vision Pro looks decent
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@JoshACarpenter
Josh Carpenter
5 months
The PGA Tour's "Every Shot Live" is back this week at TPC Sawgrass. Tour executives hope to expand the product to more tournaments within 24 months, likely starting with Signature events:
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@JoshACarpenter
Josh Carpenter
1 year
NBC averaged 3.259M viewers for Kurt Kitayama's win at the @APinv on Sunday. That's up from 2.825M for Scottie Scheffler last year. The @PGATOUR has now seen year-over-year viewership increases for each of the full-field designated events this season
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@JoshACarpenter
Josh Carpenter
1 year
Last night's "Jeopardy" featured perhaps the easiest set of questions ever, all based on @TheMasters :
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@JoshACarpenter
Josh Carpenter
1 year
Arthur Blank is the latest owner in the @TGL and will have a team based out of Atlanta. The Atlanta team is the third of six to be revealed, with others already announced for L.A. and Boston. Dick Sullivan, who runs the PGA Tour Superstore, will manage team operations.
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@JoshACarpenter
Josh Carpenter
7 months
More here:
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@JoshACarpenter
Josh Carpenter
7 months
Source: there will be a PGA Tour Player Advisory Council call tomorrow morning at 8am ET
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@JoshACarpenter
Josh Carpenter
6 months
Anthony Kim’s return to pro golf seems official
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@JoshACarpenter
Josh Carpenter
8 months
. @jcorrigangolf says the PGA Tour and PIF have extended their deal deadline and now hope to reach an agreement before the Masters, which starts 15 weeks from today:
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@JoshACarpenter
Josh Carpenter
5 months
Greg Norman at a Mets game with SSG member Steve Cohen. PIF’s Yasir Al-Rumayyan reportedly may meet with PGA Tour player directors tomorrow
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@JoshACarpenter
Josh Carpenter
5 months
The NYT's Dealbook is reporting that LeBron James and Drake have both invested in the @PGATOUR . Other name investors include actor Chris Pratt, Maverick Carter and Rich Paul:
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@JoshACarpenter
Josh Carpenter
2 months
NBC draws 5.9M viewers for Bryson DeChambeau’s win on Sunday. That’s up from two years ago and 5.4M for Matt Fitzpatrick at Brookline, the last US Open in EST. Down just a hair from 6.2M last year for Wyndham Clark, which finished in primetime due to the event being in L.A.
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