Joel Klettke @JoelKlettke Twitter profile

Last Seen Profiles

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@neseerdan

Joel Klettke

@JoelKlettke

3 years

This excerpt from a Russian interview where Zadorov talks about Nathan Mackinnon is pretty… I don’t know, inspiring? Eye-opening? The literal price of greatness.

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Joel Klettke

@JoelKlettke

6 years

Improve your email marketing open rates with the subject line "We have your child"

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Joel Klettke

@JoelKlettke

2 years

Presented without comment #gptchat

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Joel Klettke

@JoelKlettke

4 years

Meet Wesley Violet Roe Klettke. She shares a birthday with her brother.

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Joel Klettke

@JoelKlettke

3 years

For my part, I do find it hilarious how many people are jumping in to point out that he, an obviously untalented loser, flamed out in the second round of the playoffs like a total chump. Unlike themselves, absolute hockey powerhouses who have personally hoisted the cup.

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Joel Klettke

@JoelKlettke

5 years

The saddest golden rule of the Internet: ☠️ People who are dumber than you but louder than you will make more money than you. ☠️

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Joel Klettke

@JoelKlettke

4 years

Bad pitch: "Hi, I've put literally no thought or effort in, but I'd love a handout. Can I pick your brain?" Great pitch: "Hi, I've carefully researched X. I've done Y and Z to try and solve this myself. I've got two specific Q's I know you can answer, given your experience."

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Joel Klettke

@JoelKlettke

2 years

Marketers be like: "The funnel is dead, behold the rhombus of customer decision conquest"

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Joel Klettke

@JoelKlettke

5 years

I did an audit for a client. They implemented a handful of my recommendations and added $168K+ in yearly revenue. @HotJar broke down that story in more granular detail: what I looked at, how I recorded it, what I recommended, and what happened next:

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Joel Klettke

@JoelKlettke

5 years

What I put in the proposal: “I will solve this one problem for you” What I wind up doing: I MUST SINGLE-HANDEDLY FIX EVERY POSSIBLE ISSUE IN THIS BUSINESS OR I AM A FRAUD AND A FAILURE

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Joel Klettke

@JoelKlettke

3 years

Gonna go ahead and say I'm not Nathan Mackinnon's Dad, life coach, or counselor, so if you don't like his approach you can go ahead and take it up with him, thanks. I'm just a bald Canadian guy who writes words for money, and not even hockey-related words

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Joel Klettke

@JoelKlettke

7 years

Don't go freelance just because you love your craft. Freelancing is a business. If you don't want to cultivate biz skills, you'll fail.

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Joel Klettke

@JoelKlettke

3 years

If a middle-aged man who works in marketing goes missing, don’t send a search party. Just drop a contrarian take on his most recent LinkedIn post. He’ll show up in thirty seconds.

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Joel Klettke

@JoelKlettke

6 years

I have a serious question: Was the Facebook Business Manager interface designed by a humanity-hating psychopath while they were being stung by a legion of bees?

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Joel Klettke

@JoelKlettke

3 years

Please stop designing and developing websites before contracting, or at very least consulting with, a copywriter

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Joel Klettke

@JoelKlettke

5 years

I've been alcohol-free for 22 days. Here are some of the AMAZING impacts: 1. Huge desire to tell people I'm off of alcohol 2. Side-eyes from waiters when I say "Water is good, thanks" 3. Can now benchpress my vehicle for some reason

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Joel Klettke

@JoelKlettke

5 years

I get a bunch of emails asking for mentorship, projects, coaching. Many from people already in the field. Writing for clients. All of them just got schooled by this (presumably) 16 year old kid. His ask is better. So is his copy. Of COURSE I’m going to sit down with him.

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Joel Klettke

@JoelKlettke

5 months

MY ANNOUNCEMENT: First, let's get this out of the way: Case Study Buddy is being acquired. I'm not going with it. If you want the full story, you have to indulge me in some emotional blabber:

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Joel Klettke

@JoelKlettke

6 years

I’ve got a shameful confession: I’ve become a regular LinkedIn poster. The engagement there is unreal. And I’m getting legit leads with money who value what I do.

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Joel Klettke

@JoelKlettke

4 years

If you do these five things every morning I GUARANTEE you will become a millionaire: 1. Drink 1.5L of water first thing 2. 45 min exercise 3. Prioritize your tasks, do the toughest first. 4. Make $1,000,000 5. Meditation + gratitude journal

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Joel Klettke

@JoelKlettke

4 years

Have you heard about the company who spent all their money on content creation without any budget for promotion? Nobody else has, either.

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Joel Klettke

@JoelKlettke

4 years

Unspoken rule in SaaS: we have no idea what we’re doing, but we are 100% confident our competitors know exactly that they’re doing, and we should copy it

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Joel Klettke

@JoelKlettke

4 years

Trying something new: When people email me asking for advice, I'm sending a one line response: "What have you already tried?" If they don't write back, I'll know I saved everyone some time.

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Joel Klettke

@JoelKlettke

3 years

I just gave a presentation to a major company and for 75% of the call, was not sharing my screen, so they just thought my style was talking very quickly at them with nothing to look at. I am going to walk into the sea.

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Joel Klettke

@JoelKlettke

2 years

SEO firm: Works with one local Toyota Dealership Same SEO firm: Puts Toyota logo on their website

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Joel Klettke

@JoelKlettke

3 years

Closing out the year with another multi-billion dollar client giving us a go and I’m not even going to try and pretend I’m not psyched beyond belief so please excuse this flagrant self-indulgent tweet

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Joel Klettke

@JoelKlettke

3 years

The greatest trick the devil ever played was getting copywriters to agonize over site copy like it’ll be there forever when in reality it will be changed on a whim by a VP in three weeks

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Joel Klettke

@JoelKlettke

4 years

If you want to build a 7-figure business that could be run by 1-3 people, the world is literally begging for a productized model for creating SOPs.

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Joel Klettke

@JoelKlettke

3 years

Waiting for the marketing agency who is like “We are not obsessed with marketing. It’s not our passion. That’s why we’ve spent time getting as good at it as possible so we can create as much ROI possible in as little time as possible and go back to eating chips and watching TV”

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Joel Klettke

@JoelKlettke

7 years

Ever wanted to go for lunch with a few pals, but nobody could agree on where? If a few friends can’t agree on lunch, an entire company will never agree on copy. Limit who you solicit feedback from, or your copy will be the awful product of everyone’s opinions.

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Joel Klettke

@JoelKlettke

5 years

I have created a very helpful Venn diagram for dealing with difficult people and situations

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Joel Klettke

@JoelKlettke

9 months

Alright, so I alluded to celebrating. Here’s what that was about: On Sunday morning we welcomed our third family member into the fold: Fisher.

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Joel Klettke

@JoelKlettke

7 years

How I helped HubSpot double conversions: I'm looking for more conversion-focused clients. I'm proven. Let's do this.

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Learn how plan, write, and organize copy that effectively converts visitors on your website.

blog.hubspot.com

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Joel Klettke

@JoelKlettke

4 years

The marketing FUNNEL is DEAD. Introducing my proprietary new model, the CUSTOMER DECISION VORTEX

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Joel Klettke

@JoelKlettke

6 years

PSA to every web copywriter on earth: never, ever, EVER make the final 50% of your payment tied to the launch of the actual site. Launches can take months. Some never happen. Your job is done; get paid.

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Joel Klettke

@JoelKlettke

4 years

Any time I feel sad, I just remember: There are thousands of people working at LinkedIn lead generation companies who are deeply interested in getting to know me and are very impressed with my profile. It's the little things.

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Joel Klettke

@JoelKlettke

2 years

They don’t want you to know this but after you turn 30 you are entered into a secret lottery to find out what weird and terrible health thing is wrong with you

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Joel Klettke

@JoelKlettke

5 years

Thought Leader Smith picks up the phone. It’s his mother. Nana has died. He’s filled with emotion. He’s been anticipating this moment for months. He fires up LinkedIn. “What Nana’s fatal battle with Alzheimer’s taught me about sales” This one’s going platinum. For you, Nana.

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Joel Klettke

@JoelKlettke

5 years

Learn the secret technique I use to generate 6 - 8 clients per month without ads, social, SEO, a website, staff, networking, electricity, blinking, any verbal or non-verbal communication, adequate shelter, substance beyond handfuls of sawdust, utensils, shoes, friends of any kind

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Joel Klettke

@JoelKlettke

6 years

“We don’t need to hire a writer. We’ve got formulas and a template!”

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Joel Klettke

@JoelKlettke

5 years

Launching an exciting new project in the form of a second child: July, 2020. Gettin' ready for the whirlwind.

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Joel Klettke

@JoelKlettke

3 years

Backlinko probably can't hear all the complaining grumpy SEOs are doing in his soundproofed lamborghini

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Joel Klettke

@JoelKlettke

4 years

If you've never watched people interact with your website, I can't recommend it enough. You'll laugh. You'll cry. You'll learn. They will NOT use it the way you expected; that much I can promise.

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Joel Klettke

@JoelKlettke

4 years

Our second is due today. People ask, "Are you ready?" You can never be ready. Prepared? Yes. Ready? No. House is clean. Taxes are paid. The nursery is prepped. OOO message is set up. But let's not pretend we're anything close to 'ready.'

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Joel Klettke

@JoelKlettke

3 years

The CEO of @deel helped me out personally at midnight his time and if that's not give-a-damn idk what is

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Joel Klettke

@JoelKlettke

5 years

Five (almost) bulletproof red flags in potential copy projects: + "Per word" + "This should only take you..." + "If this goes well, there could be..." + "All we need is..." + "It's just a..."

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Joel Klettke

@JoelKlettke

6 years

About to buy a domain name. Which means that six months from now, I'll either have a new little venture up and running, or... yet another domain name.

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Joel Klettke

@JoelKlettke

4 years

The entrepreneurs with kids who are like “I’ve worked so hard I haven’t had a vacation in four years” No, your FAMILY hasn’t had a vacation in four years. That’s... not awesome.

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Joel Klettke

@JoelKlettke

1 year

👌👌👌

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Joel Klettke

@JoelKlettke

2 years

Please send good vibes as I jettison the single largest proposal we've ever sent on the grounds of ethics

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Joel Klettke

@JoelKlettke

4 years

People don’t like that great copywriting is actual work and not madlibs and alcohol.

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Joel Klettke

@JoelKlettke

6 years

Stop asking writers to write you free samples as part of the interview process. It’s BS. Narrow your candidate pool through interviews and work reviews. Then pay the ones you’re interested in hiring for a sample if you need to be sure.

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Joel Klettke

@JoelKlettke

3 years

Forget inbox zero. I'm all about 'outstanding invoice zero'

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Joel Klettke

@JoelKlettke

6 years

It's ALIIIIVE! I am OVERJOYED to invite you to check out the new Case Study Buddy site: ! New logo. New offerings (Video!!!! Plus ways to put studies to use.) TONS of samples (including our own success stories!) Please have a look... and share!

Case Study Buddy: The Success Story Specialists

You do great work. We make it easy for you to share. So you can attract qualified leads and convert skeptical buyers with powerful success stories put together by the pros.

casestudybuddy.com

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Joel Klettke

@JoelKlettke

4 years

I'm 1,000,000 miles from SEO these days, but if link builders want a pretty easy hack for getting attention: 1. Subscribe to site/person's newsletter 2. Reply to the 1st/2nd email you get praising their work/message you'd normally send cold People WANT responses there.

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Joel Klettke

@JoelKlettke

3 years

My wife can turn on a podcast and carry on regular tasks, leave the room, come back, etc. and just let it keep playing. For me, if someone talks over 10 seconds of a podcast, I have to rewind it.

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Joel Klettke

@JoelKlettke

4 years

In 2021, my “goal” is to learn the answer to the question: “How good can I feel?” For 7+ years I’ve let making money and comfort take priority over my mental and physical health. This year, I find out what life’s like when I reverse those priorities.

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Joel Klettke

@JoelKlettke

6 years

“What do you do?” “I’m a conversion copywriter.” “Oh - I hired a guy off of fiverr to write a landing page for me, but the work was awful. It’s so hard to find a great writer!” “Have you tried paying them what they’re wor-“ “SO hard to find! What a mystery! Anyway, got a card?”

nick Ξubanks

@nick_eubanks

6 years

“What do you do?” “I’m in digital marketing” “My friend Nancy is too. She’s a social media maven and SEO guru, she could really help you out. Check out her blog at ”

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Joel Klettke

@JoelKlettke

3 years

"We do net 90" = "We do net no thank you"

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Joel Klettke

@JoelKlettke

3 years

It feels, in my biased little corner of the web, like the pendulum in marketing/sales is about to swing HARD back toward creativity and away from staunch reliance on data.

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Joel Klettke

@JoelKlettke

4 years

I can’t believe how often I enter the project as the outside copywriter and quickly become some sort of consultant on the business model at large

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Joel Klettke

@JoelKlettke

3 years

Gettin’ out

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Joel Klettke

@JoelKlettke

5 years

To my friends who have lost their dads, or whose fathers were not good to them: you are seen today.

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Joel Klettke

@JoelKlettke

9 years

The magic that happens when you hire most agencies http://t.co/NmaSp68psn

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Joel Klettke

@JoelKlettke

4 years

Seven quick lessons from seven years of working for myself (July 1st was the anniversary of going out on my own!): 1. You go further, faster if you don’t go alone. Surrounding yourself with the right people is important. Keeping them around is critical.

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Joel Klettke

@JoelKlettke

4 years

New rule for anyone editing copy: You’re not allowed to change anything until you’ve read the entire thing, end-to-end. And here’s why:

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Joel Klettke

@JoelKlettke

3 years

New to freelancing in 2022? Excited? Good! Remember: the people who tend to do the best aren’t always the best at their craft. They’re often just better at running a business and marketing themselves. Yes, you need skill, but that’s rarely enough alone.

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Joel Klettke

@JoelKlettke

3 years

...every single part of my body just cringed

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Joel Klettke

@JoelKlettke

4 years

In all seriousness I think I’ve tweeted about this before, but it’s important to have systems for flagging wins inside your team and business and not just problems. Or as a leader you’ll just feel like everything is broken all the time. Or maybe that’s just me and I suck

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Joel Klettke

@JoelKlettke

5 years

Copy by committee will not be great copy.

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Joel Klettke

@JoelKlettke

4 years

Have more conversations with people less like you.

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Joel Klettke

@JoelKlettke

7 years

If you are planning a website redesign for next year... And you're not already factoring in a budget or timeline for copywriting... You're setting yourself up to join the "holy crap, we need 15 pages of content in the next 30 days" club. It's not a fun club. Plan NOW.

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Joel Klettke

@JoelKlettke

7 years

I'm trying. The LinkedIN approach to posting On Twitter. It's just as Tedious and awful on here, as it is on LinkedIN #Hustle

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Joel Klettke

@JoelKlettke

3 years

I can't think of anything I want to do less than get an MBA, lol

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Joel Klettke

@JoelKlettke

5 years

Last week, @timsoulo at @ahrefs asked me what a typical conversion copywriting project might look like (process and $$$$) I turned my email to him into a blog post for YOU! Curious what I think hiring a CRO copywriter looks like/costs? Have a read:

How to Hire a Conversion Copywriter - Business Casual Copywriting

This past week Tim Soulo (the incredibly smart CMO at Ahrefs) sent me an email about a potential project (huzzah!) In it, he asked if I’d share a bit about how a typical fee structure looks and what...

businesscasualcopywriting.com

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Joel Klettke

@JoelKlettke

2 years

Given the obscene number of roles being hired for, there's probably an absolute mint to be made as a fractional Director of Content Marketing

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Joel Klettke

@JoelKlettke

4 years

My new launch is a zoom channel dedicated to parents who just want to cry as a collective group

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Joel Klettke

@JoelKlettke

5 years

Who told you to structure an email like this

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Joel Klettke

@JoelKlettke

7 years

IT HAPPENED! Still buzzing. Being on the stage at #MozCon was an amazing experience. I'm excited to sit back and enjoy the rest of the show!

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Joel Klettke

@JoelKlettke

3 years

Zadorov, if you’re reading this: I’m so sorry and also welcome to the Flames; looking forward to you hitting everything that moves

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Joel Klettke

@JoelKlettke

4 years

Here’s a question that’s made hiring much easier for me: “What do you need from me/us to do your best work?” This one question can get you so much closer to understanding someone’s work style, team dynamic, confidence level... you learn a lot.

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Joel Klettke

@JoelKlettke

4 years

STOP DOING SHIT LIKE THIS

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Joel Klettke

@JoelKlettke

2 years

“My coaching and course-selling business was really struggling until I discovered lying on the internet”

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Joel Klettke

@JoelKlettke

4 years

Quick reminder that I have a once-weekly-ish newsletter where I: 1. Share copywriting tips in a super approachable way 2. Share conversion and persuasion concepts anyone can put to use 3. Sometimes talk business building/consulting/freelancing

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Joel Klettke

@JoelKlettke

4 years

In 2021 I vow not to tweet these things: “____ is a superpower” “That’s it. That’s the tweet.” “I don’t know who needs to hear this but” Thank you

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Joel Klettke

@JoelKlettke

5 years

Me: *casually joins a Facebook group* Facebook: HERE IS ABSOLUTELY EVERYTHING THAT HAPPENS IN THIS GROUP, SECOND BY SECOND. LOOK! A NEW POST! ANOTHER NEW POST! AN UPDATE! SOMEBODY ELSE JOINED! IT'S BEEN THIRTY SECONDS AND YOU HAVEN'T GONE BACK INTO THE GROUP YET. LOOK! LOOOOOOOK

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Joel Klettke

@JoelKlettke

5 years

If you run an SEO agency or consultancy (or really, ANY consultancy/agency) that would like to be hired by the likes of Basecamp, this podcast episode is literally the bi-product of @basecamp 's @jasonfried trying to hire an SEO: Probably worth a listen.

Six Hours of Phone Calls

In this episode, Basecamp marketing designer Adam Stoddard joins Jason Fried to talk about a marathon session of interviewing Search Engine Optimization consultants. Hear why they squeezed all the...

37signals.com

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Joel Klettke

@JoelKlettke

6 years

I think now's as good a time to shout into the Twitter void that my wife and I are having.... a SON. Feel free to send me a bunch of dumb crap like this in celebration: I will love it

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Joel Klettke

@JoelKlettke

3 years

Very, very tempted to try this on our pricing page.

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Joel Klettke

@JoelKlettke

3 years

It came and went so fast that I didn't stop to celebrate, but July 1st marked 8 years 'out on my own' in business.

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Joel Klettke

@JoelKlettke

5 years

Surprise: Your Unhealthy Freelance Eating Habit is Actually Intermittent Fasting

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Joel Klettke

@JoelKlettke

2 years

From total beginner to $500k in just two months In this thread I’ll lay out how one man made hundreds of thousands by niching down his copywriting to ransom notes 🧵👇🏼

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Joel Klettke

@JoelKlettke

3 years

Thank goodness for Gmail's 'unsend' feature. Nearly sent this to a Founder before catching it in the undo window: "I know you're busty, so I'll do my best to keep this brief." Might've raised her eyebrows. I would have had to walk into the sea.

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Joel Klettke

@JoelKlettke

5 years

"We can't find great writers. Every writer sucks." "What did you give them to work off of?" "A list of keywords and a link to our blog"

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Joel Klettke

@JoelKlettke

2 years

*copywriter giving a tour of their house: “And this here is my screaming pillow”

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Joel Klettke

@JoelKlettke

3 years

*Announcer* WELCOME TO HELL IN THE CELL, THE EXCEL COMPETITION FOR THE WORLD'S MOST EXTREME NERDS

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Joel Klettke

@JoelKlettke

4 years

We are so screwed

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Joel Klettke

@JoelKlettke

4 years

“Our prices are a little higher — like our client’s standards”

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Joel Klettke

@JoelKlettke

5 years

Absolutely loving this book. Treating it as a roadmap to improving how I (and my team) interact with customers, anticipate needs/emotional states, and make things easier/more memorable.

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Joel Klettke

@JoelKlettke

5 years

"We keep things simple. Here's a massively complex diagram about how we do that."

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