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jess rauchberg, phd Profile
jess rauchberg, phd

@JessRauchberg

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social media + digital culture expert | your favorite scholar's favorite scholar

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@JessRauchberg
jess rauchberg, phd
21 days
Join me, @brookeerinduffy , @Producing2Power , and Michelle Beaver for a #CCSNChats event about creator culture, visibility, and academic/industry insights on 15 November! Register to link in original tweet. @WEARECCSN
@WEARECCSN
CCSN
21 days
✨Programming Drop!✨Curious about the creator economy? Join us on Nov 15th for a LIVE #CCSNChats event; Industry insight meets academic expertise in a virtual roundtable featuring @brookeerinduffy , @Producing2Power @JessRauchberg & Michelle Beaver (YouTube); register below👇🔗
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@JessRauchberg
jess rauchberg, phd
1 month
@jjoque see also: naming files
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@JessRauchberg
jess rauchberg, phd
5 months
The thing about job market discourse On Here is that it's largely (public) ivy/elite PhDs giving well-intentioned advice that simply does not translate to the rest of us. There are "invisible" networks of patronage that (typically) render the rest of the applicants as undesirable
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@JessRauchberg
jess rauchberg, phd
2 months
Academic life in the year 2024: using ILL to request access to your own work
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@JessRauchberg
jess rauchberg, phd
4 months
the dismissal of cultural studies work as "too much theory and not enough data analysis" or "this sounds like a book project" is a complete disavowal of WHAT cultural studies offers as a mode of thinking and knowledge making: to sit with the complexities, to start somewhere.
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@JessRauchberg
jess rauchberg, phd
3 months
I have never liked the academic urge to call people "bodies"
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@JessRauchberg
jess rauchberg, phd
3 months
finalized the syllabus for my grad seminar on diversity culture! sample modules focus on: corporate social justice, diversity in higher ed, tech + labor, and cultural production in media industries. give it a read + share!
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@JessRauchberg
jess rauchberg, phd
4 months
Perhaps a silly thing to celebrate, but I’ve passed 100 citations. I remember very early on in my grad career I was told, “we don’t do disability studies in this discipline.” So, immense gratitude to all the folks thinking with my work. 💖🥹
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@JessRauchberg
jess rauchberg, phd
16 days
My one unwarranted take about qual v quant is that this is a great time for all social scientists to reflect on how yall treat humanistic researchers in your fields.
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@JessRauchberg
jess rauchberg, phd
3 months
I know it's syllabus time for many university workers, so I thought I would share an abbreviated version of my undergrad Gender and the Media course outline! We're taking on streamers, tradwives, disability activism, pop stars, Zines and memes.
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@JessRauchberg
jess rauchberg, phd
4 months
Academics, what are some things you wished you knew before starting a book proposal?
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@JessRauchberg
jess rauchberg, phd
2 months
This week: My grad class is analyzing Alix Earle’s apology video for our cancel culture lecture. Undergrad classs will watch Charli xcx’s music video for guess to talk about Laura Mulvey’s work on the male gaze. Me? I’m living my best professor life.
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@JessRauchberg
jess rauchberg, phd
3 months
Hate to say it, but the 2024 election cycle confirms that shitposting, memes, and vibes are going to be essential campaign tools for both parties as we move toward November. Arguably, this has been happening since 2008, and was a core staple of the 2022 PA senate race.
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@JessRauchberg
jess rauchberg, phd
3 months
Autoethnography (when done well) is an excellent tool to engage in social introspection and critical sense making about culture. It should be an entry point to a larger analytical conversation with rich layerings of theory and reflexivity.
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@JessRauchberg
jess rauchberg, phd
3 months
ANNOUNCING: (Re)Valuing the Creator Economy Preconference | 20 Nov 2024 in NOLA This is the first @NatComm precon focused on Creator Studies, and we're looking for panelists! Organized by me, @drjessmaddox @MeganZahay and @performingwoman Info below! ⤵️ 1/x
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@JessRauchberg
jess rauchberg, phd
5 months
This week, I officially graduated from @McMasterU with my doctorate in Communication, New Media, & Cultural Studies. I’m the second person to receive this degree (ever!) so it felt extra special to celebrate with bio/chosen family and my brilliant supervisor. ♥️
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@JessRauchberg
jess rauchberg, phd
4 months
My latest publication with @paulamgardner is out in @HMCjournal ! We hope this essay sparks a move toward more critical/cultural work in the human-machine communication world! Better yet, this article is open access! Give it a read here:
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@JessRauchberg
jess rauchberg, phd
2 months
I’ve said it before, and I’ll say it again: we are all navigating different job markets. The academic industry is not a homogenous one, so let’s stop pretending we’re all in the same playing field.
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@JessRauchberg
jess rauchberg, phd
2 months
@brianfauteux we don't 100 m dash enough, this is very good.
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@JessRauchberg
jess rauchberg, phd
5 months
It's just a totally different game. The ways non-Ivy/elite PhDs need to navigate how they style job materials or even mundane conversations on a campus visit? It's TOTALLY different. Yes, we're all going through a similar event, but we don't have an identical experience at ALL.
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@JessRauchberg
jess rauchberg, phd
1 month
May be a hot take, but influencing as we know it wouldn’t exist without reality tv. To me, it’s truly a fascinating media industry that transformed audience participation, the art of obfuscating curation as authenticity, the manufacturing of (micro)celebrity.
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@JessRauchberg
jess rauchberg, phd
3 months
Critical humanistic Internet studies and platform work, though perhaps not 'lauded' or 'popular,' pushes scholarship on sociotechnical systems in groundbreaking ways, even if it's not always recognized as such. It's for this reason I'll continue to do this work.
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@JessRauchberg
jess rauchberg, phd
3 months
Ringing in 29 💖🌸💖
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@JessRauchberg
jess rauchberg, phd
2 months
imagining an Internet studies conference where disability work is front and center. not work "about" disabled people. I'm dreaming of a space where disabled people as thinkers are at the center. I'm dreaming of our musings on the Internet and platform systems at the center.
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@JessRauchberg
jess rauchberg, phd
5 months
However, this advice is not given to my peers (humanistic media studies scholars) at elite programs. I'm offering this narrative to share that there are different strategies offered to make one's way through the market depending on where our degree[s] come from.
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@JessRauchberg
jess rauchberg, phd
3 months
fine-tuning my gender and the media course for Fall... it's safe to say this might be my *favorite* week of readings. bring on the tradwives and girlbosses!
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@JessRauchberg
jess rauchberg, phd
2 months
Dean and chair separately asked me, “what are your disabilities?”
@WhatAboutClass
Sean Gallagher
2 months
give me some wild questions you've been asked in academic interviews. I don't mean weird convos at the dinner, I mean literally on the zoom call or in meeting with the dean, etc.
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@JessRauchberg
jess rauchberg, phd
3 months
pov: the year is 2027 and you’re sitting in my shitposting studies seminar. this is how we start the first lecture.
@timjhogan
Tim Hogan
3 months
If you were not politically conscious/consuming the internet in 2004, this is what online election culture was like fyi
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@JessRauchberg
jess rauchberg, phd
18 days
about to do what might be the coolest (and scariest) thing in my professional life thus far… send good vibes!!! ✨🫣
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@JessRauchberg
jess rauchberg, phd
5 months
I drew a lot of how I navigated the market from where I received my first grad degree (a so-called "degree mill"). Was told publish or perish the second I entered the MA program, say yes to all service even when it doesn't necessarily fit with what you're doing. Teach everything!
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@JessRauchberg
jess rauchberg, phd
1 month
last week a student told me I was the most chronically online person they know. idk if this means I'm good at doing my job or if I need to touch grass
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@JessRauchberg
jess rauchberg, phd
3 months
Interlibrary loan (and librarians!) forever have my heart, yall are the true mvps.
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@JessRauchberg
jess rauchberg, phd
4 months
howdy new followers! I'm Jess, and I'm an assistant professor writing about platform economies, disability, and cultural production. I'm a former disability content creator slowly writing a book about shitposting. Expect lots of musings on academic and creative labor 🥰
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@JessRauchberg
jess rauchberg, phd
13 days
The platformization of academic labour is here! And has been for a minute. So much of what we see in the creator economy is creeping into the higher education industry… the tenure track position, like macro influencer status, is now something grad students aspire towards.
@AsheeshKSi
asheeshksi.bsky.social
13 days
There is a perverse, self-reinforcing logic to the demise of the history job market: with no jobs, elite academics can no longer really build schools/legacies through grad training/employment, so they abandon the academy & channel their energy into becoming media celebrities.
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@JessRauchberg
jess rauchberg, phd
4 months
why am i being asked to drop over 500 USD to register for a conference that hasn't officially accepted/rejected my submissions yet??? make it make sense!
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@JessRauchberg
jess rauchberg, phd
4 months
busy syllabus drafting for my very first graduate course today. here's the working description for diversity cultures! still building the reading list--any recommendations on readings, films, and podcasts are welcome.
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@JessRauchberg
jess rauchberg, phd
2 months
Spoke with Anna North about brainrot and iPad kids for her @voxdotcom series on GenAlpha!
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@JessRauchberg
jess rauchberg, phd
3 months
scholarship on marginality and identity does NOT automatically equate to "cultural studies" and I wish more academics in the social sciences (even media studies!) understood this.
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@JessRauchberg
jess rauchberg, phd
1 month
dream interview: featured on the latest @wowiftruepod episode about the water bottle industrial complex! thank you for letting me yap about a platform's role in shaping gendered consumer culture.
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@JessRauchberg
jess rauchberg, phd
3 months
Internet culture work that fetishizes creators not only limits the legitimacy of critique. It also creates a dangerous power dynamic where we don’t see creators as people, resulting in predatory analysis that has material impact on those we’re writing with/about/for.
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@JessRauchberg
jess rauchberg, phd
4 months
me and my dead media charm necklace 🪩💿💾💽🖥️
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@JessRauchberg
jess rauchberg, phd
2 months
Year 2: now loading!
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@JessRauchberg
jess rauchberg, phd
12 days
what chronically online professors wear
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@JessRauchberg
jess rauchberg, phd
3 months
new desk sign for my office!
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@JessRauchberg
jess rauchberg, phd
3 months
Feels like this week proved why we need shitposting and meme scholars more than ever
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@JessRauchberg
jess rauchberg, phd
3 months
Realizing your shitposting book is going to have to do a hard pivot and talk about the 2024 election 😅
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@JessRauchberg
jess rauchberg, phd
26 days
Scholarly organizations are all about “groundbreaking” and “critical” work until it names how that organization plays a major role in the facilitation of precarity and marginality of academic workers.
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@JessRauchberg
jess rauchberg, phd
2 months
The influencer industry is a market that is entrenched in racism. White women influencers with generational wealth—like Alix—ultimately benefit from how they uphold white supremacy. It’s also a response to the ways influencer snarkers have shared these racist tweets
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@JessRauchberg
jess rauchberg, phd
1 month
majority of academics (even ECRs!) like to conveniently forget that we are workers in an industry
@JordanSCarroll
Jordan S. Carroll
1 month
a lot of academics will have a keen-eyed structural analysis of breakfast cereals or barbie dolls but not when you ask them to think about their own profession and the context in which it operates
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@JessRauchberg
jess rauchberg, phd
4 months
adventures in anonymous peer review: "The claim that the essay “introduces algorithmic ableism” as a theory is overstated. That term has been used online countless times by disability scholars and advocates." I'm one of disability scholars you're talking about!
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@JessRauchberg
jess rauchberg, phd
2 months
✨✨✨
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@JessRauchberg
jess rauchberg, phd
3 months
I've been saying for YEARS now that creative work will be part and parcel to succeed in legacy media industries. (e.g., to gain/maintain stardom in 21C entertainment media, one must also be an influencer.) Fascinating to see this iteration & the implications for U.S. politics
@m_boesch
Marcus Bösch
3 months
Blurring lines between digital creators and politicians
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@JessRauchberg
jess rauchberg, phd
1 month
Something I’m trying to think through: All digital media are new media, but not all new media are digital. Is this true?
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@JessRauchberg
jess rauchberg, phd
3 months
Platforms already actively task their content moderation to suppress LGBTQ+ creators, Black creators, and disabled creators. Hiding marginalized creators doesn't protect kids. It just repurposes eugenicist beliefs about public/private visibility on digital platforms. #StopKOSA
@evan_greer
Evan Greer is on Mastodon and Bluesky
3 months
#KOSA 's duty of care is so broad it could be weaponized by the government to bully platforms into suppressing ANY content that could make kids "depressed" or "anxious." It can & would be used to censor information about the genocide in Gaza, for example.
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@JessRauchberg
jess rauchberg, phd
13 days
felt cute and chronically online, might delete later
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@JessRauchberg
jess rauchberg, phd
4 months
after months in the making, @WEARECCSN has launched! really excited and grateful to be one of this network's founding members. this group is sure to be a community hub for critical qualitative and humanistic creator studies scholarship 🫶🪩
@WEARECCSN
CCSN
4 months
🎉 Introducing the Content Creator Scholars Network! 🎉 (CCSN)! Your latest hub for the research, education & public scholarship on/about/with platform content creators! Let us tell you about how we came to be and what resources are available to you!
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@JessRauchberg
jess rauchberg, phd
1 month
preparing this week's graduate lecture on class, labor, and bodily inscriptions.... ALL BANGERS.
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@JessRauchberg
jess rauchberg, phd
3 months
Don’t worry, we probably don’t want to author with you anyway. Hope this helps! 🫶🏻
@ThePhDPlace
The PhD Place
3 months
Anonymous Question: ‘I’m at an elite institution. Is it worth writing a paper with a co-author at a non-ivy?’
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@JessRauchberg
jess rauchberg, phd
3 months
ending summer in santa fe! 🌵🏜️
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@JessRauchberg
jess rauchberg, phd
2 months
started drafting my first book today! small steps, but it feels really, really good.
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@JessRauchberg
jess rauchberg, phd
4 months
Received some of the most generous and supportive reviewer feedback today on an essay that I hope I'll get to share with the world very soon. ❣️
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@JessRauchberg
jess rauchberg, phd
3 months
@asilbwrites shitposting is love, shitposting is life!
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@JessRauchberg
jess rauchberg, phd
2 months
not to get on my soapbox but it does bother me when humanistic, theoretical work is fashioned as "stuff you can do when you're waiting for ethics approval." honestly this takes just as long (depending on the project) even if you're not dealing with the same data.
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@JessRauchberg
jess rauchberg, phd
1 month
@riseandgrindcor evergreen URL!!!
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@JessRauchberg
jess rauchberg, phd
3 months
ringing in leo szn ✨💚✨
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@JessRauchberg
jess rauchberg, phd
4 months
A few thoughts on “Just do a postdoc!” 1. This perpetuates pre 08 recession discourse on higher ed as a calling, not an industry. Such rhetorics obfuscate a job as something you choose, not a crapshoot embedded with networks of patronage.
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@JessRauchberg
jess rauchberg, phd
1 month
being a hater as praxis
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@JessRauchberg
jess rauchberg, phd
1 month
Feeling very grateful to have had both masters AND doctoral advisors who invested a LOT of time in my writing. Trying to return it to my grad advisees now.
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@JessRauchberg
jess rauchberg, phd
3 months
Most importantly, it’s a method that (again, when done well) addresses questions and gaps that positivist and socio-psychological methods cannot even begin to answer.
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@JessRauchberg
jess rauchberg, phd
3 months
had a blast speaking with @asilbwrites for @TechCrunch ! “I think people are excited about Charli XCX and excited about ‘Brat’ summer because it offers different ways to explore their identity and... the uncertainty that the 2024 election really brings,” Rauchberg said.
@asilbwrites
amanda silberling
3 months
I talked to several meme academics & political shitposters alike about why Kamala-brat-coconut-tree memes have caught fire + how we can contextualize the precarious power of political memes @JessRauchberg @tinysnekcomics @ryanlong03 @soc_of_internet
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@JessRauchberg
jess rauchberg, phd
2 months
I used to feel like a bad writer bc of my learning disabilities. My words didn't come out pretty and poetic. they were splintered, disparate. Now I realize this is just a different way to script words into sentences. There are many ways to be a strong writer.
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@JessRauchberg
jess rauchberg, phd
4 months
late sunsets over lawrenceville 🫶🏻
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@JessRauchberg
jess rauchberg, phd
1 month
Administrative work is an increasingly central component of TT positions, especially outside of the R1 world. And I wish we were more honest about that.
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@JessRauchberg
jess rauchberg, phd
17 days
This platform has a history of censoring and suppression marginalized creators, especially disabled users. I can only imagine how further automation will reinforce #AlgorithmicAbleism .
@m_boesch
Marcus Bösch
17 days
ByteDance lays off hundreds of TikTok employees in shift to AI content moderation
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@JessRauchberg
jess rauchberg, phd
5 months
since we're still talking about The Job Market on here, here are all of my hot takes, collectively encapsulated into our study of TT jobs in the U.S. and the labour of diversity
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@JessRauchberg
jess rauchberg, phd
2 months
pinellas county core
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@JessRauchberg
jess rauchberg, phd
2 months
I wrote about this exact phenomenon in my essay about the drivers license challenge! Platform affordances play a huge role in shaping viral, memetic humor.
@hkatewilliams
Hannah Williams
2 months
This 'cutesy' 'demure' shit suddenly being everywhere demonstrates how the dominant form of humour is now purely mimetic, any vestige of originality or funniness stripped away - replaced by regurgitating tiktok trends to signify you're part of the in-crowd
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@JessRauchberg
jess rauchberg, phd
30 days
Disability and Media Studies peeps: ISO your favorite media examples of disability and representation. Preferably something I could screen in class. Thank you!!!
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@JessRauchberg
jess rauchberg, phd
2 months
Tonight my grad class read Hall’s “the whites of our eyes” and talked about overt racism in entertainment media, came home and now I’m watching it unfold on tv
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@JessRauchberg
jess rauchberg, phd
3 months
reason 2739 to love Pittsburgh: giant skeleton lurking in the front yard. In July.
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@JessRauchberg
jess rauchberg, phd
3 months
announcing something quite fabulous later today--watch this space!🪩
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@JessRauchberg
jess rauchberg, phd
16 days
What’s upsetting is that this dismissal comes from quant AND qual social scientists… instead of trying to understand why humanistic methods and approaches are valuable, we are torn apart
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@JessRauchberg
jess rauchberg, phd
2 months
creators and influencers aren't interchangeable terms and I wish more of us acknowledged that!
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@JessRauchberg
jess rauchberg, phd
16 days
Things qualitative scholars have said about my writing: “Glorified blogging” “I’m unsure how you even submitted a paper to [top journal in my field]” “This is grad student writing” (problematic on so many levels…)
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@JessRauchberg
jess rauchberg, phd
3 months
oh it’s about to be a great day for political shitposting, besties 🥹
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@JessRauchberg
jess rauchberg, phd
4 months
My two cents: This is what Puar meant when she wrote intersectionality is a policy friendly paradigm.
@sandylocks
Kimberlé Crenshaw
4 months
The shaming & targeting of Black women is a well-rehearsed tactic driving a reactionary, anti-democratic agenda. Sharing a few words w/ @KamalaHarris @essencefest was not only an honor, but an encouragement to continue to do the work that Black women have done for decades.
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@JessRauchberg
jess rauchberg, phd
5 months
💨🌬️📓
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@JessRauchberg
jess rauchberg, phd
2 months
Got to chat about memes and political shitposting in the very first @WEARECCSN blog with @zaritaylor_ @stein_krysten and @thechristinet ! Check it out ⤵️
@WEARECCSN
CCSN
2 months
Meme-ingful thoughts happening on the CCSN blog! 🪩 Several core members introduce themselves & comment on the role of memes & creator culture in the US Presidential Election. Are you brat enough to read & share?
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@JessRauchberg
jess rauchberg, phd
3 months
Reunited with @michaeldobuski for this super fun @ABC radio piece on VP Harris, brat summer, and political memes. Give it a listen!
@michaeldobuski
Mike DobSPOOKY 👻
3 months
Split the apple down symmetrical lines on this week's Perspective, with the help of @aly_mccormick , @jenmercieca , and (old speech and debate buddy) @JessRauchberg :
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@JessRauchberg
jess rauchberg, phd
2 months
we're never gonna stop academic job market discourse on here, are we
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@JessRauchberg
jess rauchberg, phd
2 months
and it's always from the journals who reject my work for not being 'empirical' enough...
@mariahlwellman
Mariah L Wellman, PhD
2 months
Tis the season of not being able to open your inbox without an “Invitation to Review” email😅
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@JessRauchberg
jess rauchberg, phd
3 months
I research shitposting. Though we can trace its origins to the bowels of the Web, it’s not necessarily a *bad* mode of mass communication. It can be really effective for politicians reaching out to younger voters… (see Fetterman’s 2022 senate campaigns team.)
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@JessRauchberg
jess rauchberg, phd
2 months
going to hex billy corgan ✨🥀🥛
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@JessRauchberg
jess rauchberg, phd
2 months
shooting my shot: available to speak on the record with journalists covering whatever is happening with t*ylor s*ift and her fandom rn bc boy do I have some hot takes
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@JessRauchberg
jess rauchberg, phd
3 months
Instead of going to “traditional” primary sources on election information, we’re going to see voters turn to memes or shitposts as political sources. We saw this yesterday with Charli xcx’s “Kamala is Brat” tweet. The popcravification of political media, if you will.
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@JessRauchberg
jess rauchberg, phd
4 months
my book project (if u even care!!)
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@JessRauchberg
jess rauchberg, phd
4 months
@kristnmerrilees Also ties girlhood to rituals of temporary consumption: if one aligns oneself with these particular products, they have achieved girlhood?
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@JessRauchberg
jess rauchberg, phd
2 months
My sweet, sleepy, perfect guy is 7 today! He’s the little man that saved my life—happy birthday, Elio!!! ✨🐈‍⬛💖
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@JessRauchberg
jess rauchberg, phd
14 days
this is how it felt to be on the job market if you even care
@Variety
Variety
14 days
Jeremy Strong Says 'Succession' Role 'F---ed Me Up' and 'I Don't Miss It': 'I Sometimes Lost Touch With Joy'
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@JessRauchberg
jess rauchberg, phd
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Hall, Wynter, Puar, @DocDre
@oliviastowell
olivia stowell
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who are the four writers/theorists/thinkers who are most influential on your own work and thinking? mine are probably christina sharpe, stuart hall, raymond williams, and judith butler
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