Jamesborow @JamesBorow Twitter profile | Pikagi

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Jamesborow

@JamesBorow

2,502

Followers

4,430

Following

128

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3,111

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2x exited founder. Built stuff @Snapchat (acquired one my co’s tech). Founding partner @Crexinc . Angel investor and co-host of the @takinginvpod .

Los Angeles, CA

Joined August 2008

Don't wanna be here? Send us removal request.

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@JamesBorow

Jamesborow

2 months

Kind of surreal sharing this week's episode of @TakingInvPod with @gokulr . Gokul is one of the most successful product leaders ever, impacting almost every aspect of the digital economy. Just part of his work includes: - Changing the face of advertising by launching AdSense

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Last Seen Profiles

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@JamesBorow

Jamesborow

3 years

@HarryStebbings First pair of real running shoes I bought when I was 22 to motivate me to stop smoking cigarettes/run a 5k as an early date w my now wife/mother of my 2 girls.

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@JamesBorow

Jamesborow

7 months

The craziest thing about $meta is that almost all of their ads are "bought" not sold. It is a self-service auction that moved over $400 million of digital real-estate a day in Q4.

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@JamesBorow

Jamesborow

10 months

I respect $TTD immensely but the reality is the mid/long tail on the demand side are the source of growth going forward & the finite amt of ad inventory connected to the internet is rapidly (and has been for years) shifting from open web to walled gardens.

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The Trade Desk Shares Plummet on Weak Ad Outlook

The report raises fresh questions about the health of the TV advertising market in the final quarter of the year.

www.barrons.com

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@JamesBorow

Jamesborow

1 year

I learned more talking to @eric_seufert for 45 mins than I did in the last 6 months. If you want to hear where the adtech/martech space is going or "why everything is an ad network", check out @DDruger and my latest episode of Taking Inventory

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18: Eric Seufert on the commerce platform revolution, reverberating effects of Apple’s changing...

Episode · Taking Inventory · This week's guest: Eric Seufert Eric is a media strategist, quantitative marketer, and author who has spent his career working for transformative consumer technology and...

open.spotify.com

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@JamesBorow

Jamesborow

10 months

From a martech pov, I feel uniquely qualified to comment on the platform risk of @OpenAI . My first co was reliant on @meta 's APIs and at @Snapchat I was in charge of them. I think I get the game and the fact that I am conflicted on the end state is kind of encouraging IMO. If I

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@JamesBorow

Jamesborow

5 months

It's @Snap mafia time on @TakingInvPod w @hamburger : the founder of , one of the 1st employees at the @browsercompany , & the "voice" of @Snap for 7 yrs. If u want to learn how to tell ur story/hear a great one, listen here

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@JamesBorow

Jamesborow

2 years

Was just reminded by @greglieber that 13 years ago today we started working full-time on Shift (aka Focused Labs aka GraphEffect) and that 7 years ago today was my first day @Snapchat . Excited to see what the next few 2/26’s lead to…

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@JamesBorow

Jamesborow

1 year

Started this at $Snap, unfortunately didn’t happen. Idea was to get tier 2 social networks to create a co-op ad network. Access via ads apis/a front end co-owned by the participating networks via a newco. Could have captured $TTD value with walled garden ethos/scale.

@aripap

Ari Paparo

1 year

@JeromySonne @vinnysgreen @AdtechGod @FreeWheel @Roku @magnite @aristein @craignewmark I think a co-op walled garden would be more effective.

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@JamesBorow

Jamesborow

7 months

Payments are the new cookies... @DDruger

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@JamesBorow

Jamesborow

2 years

I’ve spent the last 15 years building ad tech in some form or another and the opportunity to innovate around retail media is kind of shocking. Some massive businesses are going to be built over the next few years.

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@JamesBorow

Jamesborow

8 months

Wild that @TakingInvPod is #52 in #TechNews & has gone from talking about ads into a pod w the biggest names shaping the digital economy. Ppl like @eric_seufert , @ericfranchi , @averyj , @JessicaYellin , @alexeheath , @aripap , @AdtechGod , @ahkashani . Thx to our guests & listeners!

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@JamesBorow

Jamesborow

6 months

The GOAT of adtech ( @eric_seufert ) returns to the @TakingInvPod this week to discuss the state of the digital economy. As usual, Eric put on a masterclass on why the open web cos are whistling past the graveyard, why the walled gardens have such a dominant hand, why the AI tax is

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@JamesBorow

Jamesborow

7 months

Last year, people spent $82 billion buying stuff on @Walmart 's website and $130 billion buying digital air on @Meta 's.

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@JamesBorow

Jamesborow

9 years

Thank you to everyone who helped us “Start the SHIFT”

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@JamesBorow

Jamesborow

8 months

As much as I am a proponent of the walled garden advertising platforms, I do admit that’s extremely annoying to advertise across multiple ones at once. One of the most obvious use cases for AI and why I believe so much in what we are building at @WithMarketAI

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@JamesBorow

Jamesborow

7 months

Very hard to run an ads biz w the old playbook and no payments signal. Lots of opportunity for the @Snapchat ’s & @Pinterest ’s but they need to change the strategy and make the default approach appealing to economically rational advertisers or this is going to keep happening…

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@JamesBorow

Jamesborow

7 months

Vizio OS becomes Walmart OS and Walmart gets to improve their graph & fill a % of ad inventory in 3rd party ad supported apps. Pretty smart for a supply constrained platform w incredible merchant relationships. This will be accretive fast if approved.

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Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart touted the ability to grow its ad business through a Vizio TV platform that allows users to watch free ad-supported content.

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@JamesBorow

Jamesborow

5 months

@herrmanndigital

David Herrmann

@herrmanndigital

5 months

Snapchat has the greatest UI of any ads manager. It's the most seamless, least buggy place in all ads world. It's old school FB ads manager before Meta engineers over complicated it.

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@JamesBorow

Jamesborow

1 year

Earlier today, we announced the beta for Market, the retail media network for independent brands. We have been heads down rethinking how to build a new type of ads paradigm for independent brands, and we’re excited to finally share it. We’ve written a

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Market & Verishop Group

AI that automates your marketing.

www.withmarket.ai

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@JamesBorow

Jamesborow

6 months

If you know me, you know that I 100% agree w @eric_seufert here: “The walled gardens are winning... this is the sort of locus of power within the digital economy, within the digital advertising market. It’s walled gardens. That’s where all the money flows.” Check out the full

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@JamesBorow

Jamesborow

7 months

Channeling my inner @AdtechGod

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@eric_seufert

Eric Seufert

7 months

While Alphabet's topline advertising revenue in Q4 missed estimates, YouTube advertising grew by 16% y/y. Notably, the delta between YT & Network revenue grew to nearly $1BN as Network revenue declined again, representing a new all-time low proportion of total ad revenue: 12.66%.

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@JamesBorow

Jamesborow

1 year

Is @Meta pulling back from their commerce ambitions? As @eric_seufert explains, not only are they investing in it, they are doubling down... Listen to the full pod here:

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@JamesBorow

Jamesborow

3 years

We just launched @trustdotco - the first card + community designed to help startups make more money from their marketing investments. We are changing how startups invest in their own business by leveraging the collective wisdom and buying power of the Trust community.

@LererHippeau

Lerer Hippeau

3 years

LH partner @AndreaHippeau on @trustdotco via @TechCrunch : "Trust understands how important marketing dollars are and gives [businesses] terms that are financially better.”

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@JamesBorow

Jamesborow

6 months

Today we dropped the first "Snap Mafia Edition" of the @TakingInvPod where we feature @Snap alum's who have started new cos, starting with @realdanted , the founder of @zittiinc . Dante was one of the first 10 users of Snapchat (yes you read that right) and went on to help build

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@JamesBorow

Jamesborow

3 years

@HarryStebbings Apple Watch. @whoop so much less distracting.

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@JamesBorow

Jamesborow

7 months

Will @amazon buy @Snapchat , @Pinterest , @X or @Reddit over the next few years? Paying for content good but having users create it for you better (ads margins ⬆️ against “free” vs. paid content). They are supply constrained vs. demand so would make sense to most except the @FTC .

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@JamesBorow

Jamesborow

6 months

Friday night special of the @TakingInvPod : The @Bitcoin episode with my first boss and $BTC expert @dotkrueger

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The Bitcoin Episode w/ @dotkrueger: why it’s up and why he thinks it’s going to change the world

Episode · Taking Inventory · James and Daniel sit down with Fred Krueger, renowned Bitcoin analyst and someone who has years of experience in tech and on wall street, to chat about the recent surge...

open.spotify.com

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@JamesBorow

Jamesborow

3 years

We are hiring at - if you are looking at PM/eng/growth roles DM me! We are changing the way startups look at/fund their own corporate investments, starting with marketing. Backed by incredible investors including @LererHippeau @lightspeedvp @upfrontvc

Innovate products that help independent brands grow

We build innovative products that help independent brands grow. Our team helped take Snapchat’s advertising business from zero to billions in annual revenue and we are backed by world-class investors...

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@JamesBorow

Jamesborow

2 years

Second time running a startup and starting to appreciate more and more that in most cases, patience is undefeated.

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@JamesBorow

Jamesborow

6 months

If you are at @shoptalk come hang out with me, @averyj , @DanielDruger , @sfrieds and the @kevelapi team on Monday. We can grab a few drinks, talk walled gardens, try to figure out who the @AdtechGod is, and debate the banning of @tiktok_us .

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@JamesBorow

Jamesborow

7 months

You need 3 things to build a multi-billion dollar scaled, self-service ads business in the post-ATT/cookie world. (1) Inventory: Need perishable digital real-estate to auction off to the highest bidder (2) Merchant Relationships: Businesses need to be organic users of your

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@JamesBorow

Jamesborow

8 months

Preview of the new @WithMarketAI website that is going up this weekend. If you ever wanted to experience what a group chat with your sales data, ads & creatives would be like let me know - we can get you access. We live in crazy times that this stuff is even possible. #Meta #Ads

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@JamesBorow

Jamesborow

5 months

Top 50 tech news podcast in the US has a nice to ring to it. Thanks to everyone who has taken the time to join as a guest and listen to the @TakingInvPod . @DanielDruger let’s get this thing into the top 40 before I turn 40 ha.

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@JamesBorow

Jamesborow

2 years

Full Swing on @netflix deserves all the awards. So good.

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@JamesBorow

Jamesborow

3 years

Next month going to be huge for @trustdotco - can’t wait to share some of the new hires and take the curtain off what we have been building. This team is about as stacked as a startup gets. Gonna be fun.

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@JamesBorow

Jamesborow

7 months

No one really notices that @Walmart is trading at all time highs - due in part of their ads business. Can’t really fathom how much more they would be worth if they could have bought @tiktok_us during the Trump admin. Legit could be 3X their current all-time high.

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@JamesBorow

Jamesborow

5 months

Things going to get pretty wild in adtech land when the answer to this question changes...

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@JamesBorow

Jamesborow

2 years

@levie @elonmusk @ID_AA_Carmack And make it DAU and not the arbitrary mDAU thing no one else uses.

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@JamesBorow

Jamesborow

2 years

Never been a better example of founder-market fit than what @realdanted is building @zittiinc - so pumped to be involved. This is going to be a huge business that helps a lot of SMBs grow and thrive.

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Zitti soaks up some funding sauce so restaurants can manage their food supply chain | TechCrunch

Zitti's payment software platform streamlines the transaction between restaurants and food suppliers via payment and price comparison tools.

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@JamesBorow

Jamesborow

7 months

One of the best parts about doing the @TakingInvPod is that when you find a product that you love that you can annoy the founder on @x and see if they will tell their story. That is how we were able to get @beehiiv 's CEO, @denk_tweets as a guest this week

42: Morning Brew’s 2nd employee and Beehiiv CEO dives into the BIG business of newsletters, the...

Episode · Taking Inventory · Rate and subscribe to Taking Inventory wherever you listen to the podcast and don’t forget to subscribe to the newsletter. ——— This week on Taking Inventory we were...

open.spotify.com

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@JamesBorow

Jamesborow

2 years

Just read that eth wallet growth was 20% year over year. Now over 220m wallets. Crazy to think how big the ecosystem will get as people start to realize how good of an experience signing into an app with a wallet is…

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@JamesBorow

Jamesborow

7 months

This wk on @TakingInvPod we had @robleathern (led business integrity @Meta & @Google was VP of product, privacy & data protection). Few understand the privacy landscape, implications of M&A (like @Walmart / @VIZIO ) & where digital privacy is going like Rob.

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46: The future of digital privacy with former Google & Meta executive and privacy expert, Rob...

Episode · Taking Inventory · If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Rob Leathern is a respected data and privacy...

open.spotify.com

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@JamesBorow

Jamesborow

7 months

The RMN space just got interesting. @Shopify can do a LOT of damage with this.

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@JamesBorow

Jamesborow

9 months

Congrats @AdtechGod !

@AdtechGod

AdTechGod 🍪

9 months

Proud to collab with @JeremyBloomHere on the “The AdTech Forum” which launches in 2024.

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@JamesBorow

Jamesborow

6 months

Introducing suggested chats @WithMarketAI . This is one of the coolest products that we have built. We noticed people were almost overwhelmed by all the things Market could answer and do for their business. To help, we taught Market how to suggest specific questions that it

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@JamesBorow

Jamesborow

5 months

"WTF is @Roblox ?" The only thing that I knew before this week's episode of the @TakingInvPod was that it was a $25B company with 70M+ DAU that my 7 year old cousin watches youtube videos of on her iPad. Lucky for us we had Geoffrey Reed (yet another @Snap alum) the COO of F84

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@JamesBorow

Jamesborow

7 years

The @Snapchat Marketing API is now open to all developers, excited to see what gets built!

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@JamesBorow

Jamesborow

8 months

@eric_seufert I don't think there is one. This is the meta-ification of @Google ads - will just become easier and easier to buy, within trusted owned inventory, that people spend an unbelievable amount of time using on a daily basis. The ad network is almost a distraction at this point given

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@JamesBorow

Jamesborow

6 months

As usual, @eric_seufert nails it. The walled gardens/compounds will win. The open web will shrink and consumers will keep getting better and better products.

@eric_seufert

Eric Seufert

6 months

The open web seems to be whistling past the graveyard in the face of third-party cookie deprecation. The economy of the open web, empowered through third-party cookies, is not too big to let fail. In my view, the collective, unwarranted optimism of the open web with respect to

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@JamesBorow

Jamesborow

1 year

If tier 2 walled gardens get good at using AI to power their ad systems (basically versions of pmax/advantage+) it will become super easy for demand aggregators to build on top of their Ads APIs. My bet is the future is fragmented+closed (vs. the open one that $TTD is building).

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@JamesBorow

Jamesborow

5 months

You have to give the @tiktok_us team credit from a strategy POV. They do the obvious things fast vs. most of their competitors who try to reinvent the playbook, end up reversing course, waste a ton of time, and tank a great hand…

@brian_blum1

Brian Blum

5 months

🚨 TikTok announces Inventory Financing 🚨 Similar to other ecom lenders, TikTok will now offer funding to qualified stores to help stay in inventory. Viral videos often sell out smaller sellers. This causes lost revenue and opportunity cost off those views. Great move 👏

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@JamesBorow

Jamesborow

2 years

Today we announced $30M to scale our growth network for DTC brands, helping them get better data/insights/payment terms to navigate the new digital economy. We are just getting started but so excited about what we are building. For more check out

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@JamesBorow

Jamesborow

1 year

We have been testing some AI features for the @withmarkethq ad platform using our swag Shopify store. Can’t share all the details yet but it is pretty wild - a good example is how this image is 100% AI created. Crazy times.

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@JamesBorow

Jamesborow

7 months

@averyj A lot less than last year, from @cnbc "revenue jumped 25% in the quarter from $32.2 billion a year earlier, the fastest rate of growth for any period since mid-2021, as the online ad market continued to rebound. Meanwhile, the company’s expenses decreased 8% year over year to

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@JamesBorow

Jamesborow

7 months

1/2 As I told @martyswant : " @WPP & @PublicisGroupe 's platforms are a reaction to the success of @TheTradeDesk ,” The market capitalization of The Trade Desk is about the same as both combined. “You look at the relative value of the agencies that are basically their customer...

@martyswant

Marty Swant

7 months

I teamed up with @michaelburgi to write about some of the recent big AI bets from advertising giants like @WPP & @PublicisGroupe . Will holding companies need more data and/or new AI-related contracts? Will they become more like some adtech firms? TBD.

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@JamesBorow

Jamesborow

10 months

@kthakkar81 Agreed. Doesn’t make it not true. And btw $TTD is still incredible. Worth more than $spot and basically equal to $snap and $pins combined. But the magic of digital ads is owning the inventory that costs basically nothing to create and they don’t have that so it has its flaws.

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@JamesBorow

Jamesborow

10 months

@amitgoel1287 Definitely @kevelapi although I feel like they are starting to get some of the attention they deserve.

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@JamesBorow

Jamesborow

3 years

Most ppl missing how impressive it is that FB barely missed their numbers while shifting usage to a product w no established call to action (reels). Best time to do it was Q4. A few quarters from now they will look geniuses for ripping the bandaid off & going directly at TikTok.

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@JamesBorow

Jamesborow

1 year

This week @DDruger , @averyj and I discuss how to fix @Twitter 's ad business. Always absurd to Monday morning QB things from afar but legit hope it hopes! @elonmusk @lindayacc

14: The how to save X (aka Twitter) episode - James, Daniel and guest co-host James Avery (CEO of...

Episode · Taking Inventory · James and Daniel welcome back James Avery, CEO of Kevel, for a special episode where they discuss all things Twitter (renamed X after recording) in response to the...

open.spotify.com

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@JamesBorow

Jamesborow

6 months

Big day today for the @WithMarketAI team! @DanielDruger and I dropped our @TakingInvPod interview with @eric_seufert (listen here: ), we spoke at the @ROTHCapital conference about the future of walled gardens, we are heading to @shoptalk and hosting drinks

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@JamesBorow

Jamesborow

9 months

Thanks to @_feedspot for naming @TakingInvPod the #5 ad tech podcast of 2023. Not bad @DDruger !

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@JamesBorow

Jamesborow

1 year

Loved getting a chance to talk with @kevelapi Founder & CEO, @averyj . Kevel is one of most important ad tech companies and James is one of the good guys of ad tech. Check it out wherever you listen to podcasts.

EP12 (GUEST) – This week James Avery, the founder and CEO of Kevel, talks about writing books,...

Episode · Taking Inventory · EP12: James Avery, the founder and CEO of Kevel, talks about writing books, building APIs to power a new generation of walled gardens, and why over time retail media is...

open.spotify.com

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@JamesBorow

Jamesborow

7 months

Good ex of AI tax that the big ad platforms are creating for advertisers on tier 2 platforms. If you aren't offering AI solutions, you're increasing the advertisers CAC on a relative basis. 1 of many taxes levied indirectly by big platforms @martyswant

Gemini models are coming to Performance Max

New improvements and AI-powered features are coming to Performance Max, including Gemini models for text generation.

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@JamesBorow

Jamesborow

6 months

Congrats to all my friends @Reddit ! Pretty amazing to see $RDDT

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@JamesBorow

Jamesborow

10 months

Pretty incredible that @Meta ($800b) is valued 47x @Snap ($17b). I guess scale is what matters most but crazy to think that $SNAP, $PINS ($20b), and $SPOT ($32b) combined is worth less than 10% of $Meta.

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@JamesBorow

Jamesborow

1 year

The @tomfgoodwin line about the interface capturing the value (ie uber owns no cars, airbnb owns no real estate, etc...) is somehow coming true in ad tech. Owning the inventory (ie $snap, $pins) is less interesting to the public markets vs. being the demand source ($app, $tdd).

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@JamesBorow

Jamesborow

4 years

Big thank you to @WarbyParker for delivering during all this craziness. Sitting a foot away from the tv during lockdown was getting very old.

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@JamesBorow

Jamesborow

6 months

Funny how everyone is talking about @GoogleAI bias and not about the AI that powers your TikTok feed. I have a feeling we wouldn't be thrilled to know what it really “thinks”.

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@JamesBorow

Jamesborow

9 months

It is why we are so excited about what we are building at @WithMarketAI

@chiefmartec

Scott Brinker

9 months

Martech systems have been steadily increasing in complexity. In general, UI/UX across stacks have gotten more complex too. Generative AI agents and user interfaces are the first major innovation reducing complexity for the user (even if the system gets more complex). #martech

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@JamesBorow

Jamesborow

10 months

Big day for us @WithMarketAI with our acquisition of - our vision is to help marketers work better together with the best AIs for their specific objectives and this is a big step forward towards achieving that goal.

Aircam AI is now a part of Market

Aircam, the product photography AI that helps increase organic traffic for ecommerce brand’s by optimizing their product images.

@WithMarketAI

Market AI

10 months

Excited to share that we've acquired - whose AI models are designed to appeal to human aesthetic preferences & meet the demands of AI algorithms used by Google & Amazon, aiming to improve on-site conversion rates & search rankings. You can read more here!

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@JamesBorow

Jamesborow

5 years

Congrats to @twitter on a great hire. @greglieber is literally the best person on the planet for this role.

@stephanieprager

Stephanie Prager

@stephanieprager

5 years

thrilled to bring @greglieber on board to lead our Ads API platform team! 🔥

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@JamesBorow

Jamesborow

6 months

The man, the myth, the legend (of API ad tech), and yet another @Snap alum who is killing it, @perasandell on the @TakingInvPod to talk the biz of audio, his journey to @Spotify , and why @conorjmckenna 's "hedged gardens" should be "fenced-in villages"

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Spotify’s Per Sandell on the business of audio, building a $2B+ ads business, and embracing the...

Episode · Taking Inventory · If you like Taking Inventory, do us a favor and give us a 5-star rating and review. It’s the best way to help support ——— Per Sandell is the VP of Product Management at...

open.spotify.com

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@JamesBorow

Jamesborow

6 months

The present and the future of ads is about apps and walled gardens built around them. As @eric_seufert told me and @DanielDruger on this week's @TakingInvPod : “The app ecosystem has already won... the open web is not that important anymore, no one is coming to its rescue” For

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@JamesBorow

Jamesborow

1 year

@airgups23 We did a podcast about this a few weeks ago. Andrew ran measurement at @snap and goes over the end game.

EP3 (GUEST) – Snap’s Former Head of Measurement, Andrew Covato, explains how the advertising...

Episode · Taking Inventory · Like and Subscribe to the podcast! Visit us at www.withmarket.com Follow us on Twitter @withmarkethq, @JamesBorow, and @ddruger This week's guest: Andrew Covato Andrew...

open.spotify.com

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@JamesBorow

Jamesborow

5 months

Once can talk to the @Meta marketing API, it is kind of going to change everything. Ad platforms everywhere about to go through a serious identity crisis.

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Use Meta AI assistant to get things done, create AI-generated images for free, and get answers to any of your questions. Meta AI is built on Meta's latest Llama large language model and uses Emu,...

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@JamesBorow

Jamesborow

3 years

I’ve recently had a lot of conversations about Meta, Goog, and Snap, mostly about why they are so dominant. Almost every time, my argument comes back to this: they basically rent digital real estate (i.e ads) that costs them almost nothing to maintain. Let me explain⬇️

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@JamesBorow

Jamesborow

1 year

@elonmusk @netcapgirl Is there a way to email you or your team some ideas? Really think there are some non technical ways to accelerate ad revenue within the SMB segment quickly.

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@JamesBorow

Jamesborow

8 months

We still have an insane amount to build but @WithMarketAI completely changes how media is bought in a very good way. Pumped to roll it out to more cos next week.

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@JamesBorow

Jamesborow

11 months

Big shoutout to @jspujji for diving deep with @DDruger & I on the @TakingInvPod ! Jesse dropped some major truth bombs💣 on the power of bootstrapping, mastering the multi-business hustle, and the game-changing magic of a great coach. Plus, a ride down ad tech memory lane!

@TakingInvPod

Taking Inventory

11 months

Grateful to @jspujji for sharing his insights on bootstrapped businesses, juggling multiple ventures & the impact of a coach like @davekashen while making a few detours down ad tech memory lane. Apple: Spotify:

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@JamesBorow

Jamesborow

1 year

The walled gardens are going to win. All these new commerce media networks need to embrace a version of the same playbook and build their own gardens and tools ASAP.

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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement.

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@JamesBorow

Jamesborow

3 years

Facebook has 10m advertisers. That’s 10m people renting digital real estate and not thinking twice about it. Makes it hard not be bullish about web3 as digital ownership gets easier.

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@JamesBorow

Jamesborow

5 years

If you are a data scientist or a backend engineer and are bored with your current job or know someone that is let me know. We are solving some really complex problems and are hiring at

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@JamesBorow

Jamesborow

1 year

Is there a Nielsen equivalent for influencers?

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@JamesBorow

Jamesborow

10 months

This wk on @TakingInvPod we had Ray Ghanbari, the CTO of @IndexExchange , from the early days @Yahoo to the VP of Product at @FICO , Ray has a fascinating POV on the complexities of building at massive scale which he doing again @IndexExchange . Listen below.

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31 Ray Ghanbari, the CTO of Index Exchange, talks building for massive scale and how ad tech,...

Episode · Taking Inventory · In this episode of the Taking Inventory, we welcome Ray Ghanbari, the CTO of Index Exchange. As an experienced technologist with a deep understanding of analytics and...

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@JamesBorow

Jamesborow

1 year

Shoptalk was awesome - retail/commerce media feels like the app install space did back in the day. Tons of innovation and experimentation and, ultimately, value to create in the space. Makes me so pumped about what we are building at @withmarkethq

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@JamesBorow

Jamesborow

9 years

👏🏻👏🏻👏🏻 two of my favorite things now in one place. @Snapchat partnerships team continues to kill it.

@WSJ

The Wall Street Journal

9 years

We're live! Excited to launch on @Snapchat Discover in the U.S.

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@JamesBorow

Jamesborow

10 months

Working on what feels like obvious solutions to complicated problems is extremely motivating. Never been more confident that we are on the path to building something really special @WithMarketAI

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@JamesBorow

Jamesborow

5 months

If the data is shared back in aggregate, this is a no brainer for ad platforms to offer to merchants. 1. Platforms decrease risk with better underwriting (you would shocked how this is done today). 2. Platforms decrease op-ex by offering auto-pay (collections is a mess a these

@sytaylor

Simon Taylor

5 months

2024 is the year of Pay by Bank.

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@JamesBorow

Jamesborow

1 year

Our team @withmarkethq is starting to explore how to turn any @Shopify product image into multiple ad formats to make it easy for brands to use them across the Market network. Our long-term goal is to create our own version of Meta Advantage+, where any size brand can connect

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@JamesBorow

Jamesborow

7 years

Pretty excited about this, if you are a DR advertiser and want to test it out let me know.

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@JamesBorow

Jamesborow

7 months

If you want to see how the publicly traded adtech cos are glorified agencies, check out their AR relative to revenue... they’re all on the wrong side of the float. Odd you don’t hear much about it given the lending market reliance it creates, interest rate sensitivity, etc

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@JamesBorow

Jamesborow

6 months

If @Walmart finds a way to buy @VIZIO and @tiktok_us in the same year they deserve the @saylor treatment from the adtech community.

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@JamesBorow

Jamesborow

9 months

Crazy how fast they shipped this. Lucky to be a small investor. Congrats to the @Modyfi_ team!

@Modyfi_

Modyfi

9 months

The most common question we got when we launched Modyfi in August was, “can I animate this?” Today, we’re excited to say the answer is yes! We’ve launched Motion Effects in Modyfi! We’re live on Product Hunt. Drop by and let us know what you think!

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@JamesBorow

Jamesborow

1 year

Eventually walled gardens become disposable income extraction machines. As a result, the GDP of a given garden is proportional to the buying power of its user base. One of the many reasons why DAU/MAU mean less than you think and why some networks can’t increase ARPU as fast as

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@JamesBorow

Jamesborow

5 months

The table stakes for Tier 2 walled garden ad platforms keeps getting bigger. What is effectively an #AI tax is creating an innovate or disappear dynamic and going to make adtech fun to build again.

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@JamesBorow

Jamesborow

7 months

In the post cookie world, to the merchant relationships go the spoils.

@RichLightShed

Rich Greenfield, LightShed 🔦

7 months

Vizio acquisition will turbocharge Walmart's ad business $WMT $VZIO The LightShed Podcast, Ep. 197. With @BrandoLightShed and @WaltLightShed

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@JamesBorow

Jamesborow

3 years

Excited to be involved. Been awesome getting to know the @superdao_co team!

@superdao_co

Superdao 🦸

3 years

1/ Launch day 🎉 Superdao has raised $10.5M at $160M valuation to make it absurdly easy to start and operate DAOs. Here’s why we are building an all-in-one DAO platform Thread👇

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@JamesBorow

Jamesborow

1 year

One of the best interviews I have seen in a while. Worth a listen if you want to better understand where the digital economy is headed over the next few years. @alexeheath crushed this.

@alexeheath

Alex Heath

1 year

Here’s what Mark Zuckerberg / @finkd had to say last week when I asked about this platform and how it’s going under @elonmusk : “Twitter was sort of plodding along before Elon came.. he’s definitely a change agent.. I do think he has been pretty polarizing.. the chance that it

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@JamesBorow

Jamesborow

9 months

This wk on @TakingInvPod , @ali_manning , our former @Snap colleague & co-founder & COO of Chalice AI, shared her insights about AI in ads, how there’s an entire world of ads outside the walled gardens that most ppl we know, know very little about & more!

33: Ali Manning, Co-Founder of Chalice, on the future of AI and advertising across the open web

Episode · Taking Inventory · In this episode of Taking Inventory Podcast, we sit down with Ali Manning, co-founder and COO of the Chalice Custom Algorithms. Ali shares her insights about the power of...

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@JamesBorow

Jamesborow

3 years

Congrats! Thank you for letting @sfrieds and I get involved early on. So cool to see what you and the @turingcom have built.

@jonsidd

Jonathan Siddharth, Turing

3 years

Turing is now a Unicorn. 🎉 We are excited to unleash the world's untapped human potential! 🚀 We've now raised >$140M and hiring across all functions. Please DM to join us @turingcom ! 🙏 for following our journey @ingridlunden @TechCrunch !

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