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Alex Santiago Profile
Alex Santiago

@HeyAlexSanti

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CEO @HeyInnovations ✦ Fueling hypergrowth with digital solutions ✦ Product strategy expert ✦ Digital ecosystem evangelist

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Joined January 2024
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@HeyAlexSanti
Alex Santiago
8 months
Hey👋️I'm Alex, CEO of @heyinnovations agency. Excited to #connect with like-minded folks! Here I share our journeys in tech and talk about: — Running a 250+ employee tech business — Monetizing startup failures — Creating innovative digital products that drive business growth
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@HeyAlexSanti
Alex Santiago
5 months
This is my business, 10 years ago. Back then, I had a startup with a small development team. It wasn’t very successful, and in 3 years, I realized I had hit my lowest low. I had no profit, and no money to pay my team. I was thinking how to scrape through and suddenly the
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@HeyAlexSanti
Alex Santiago
7 months
Happy #FollowMonday ! Guys, I hope you rested last weekend and are ready to take over the world this week! This Monday I want you to support each other and help you grow on #X . In a few words, tell us: - Who are you? - What are you building? - Why should we follow you?
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@HeyAlexSanti
Alex Santiago
9 months
Half of S&P Global 100 companies are #digitalecosystems . You know what surprises me most about it? That it’s only half and not all of them 🤔
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@HeyAlexSanti
Alex Santiago
7 months
Happy #followfriday , @X community! Hope, y'all doing great! I wanna get to know you better, so let's play a fun game! ➡️Tell me about your very first business venture. What was it like? ✏️I'll go first! Here's the fun story of how I got into business. Back in school, I didn't
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@HeyAlexSanti
Alex Santiago
7 months
Let’s settle this once and for all: native or cross-platform? #buildinpublic #mobiledevelopment #appdev
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@HeyAlexSanti
Alex Santiago
6 months
@pmitu Especially if you found someone interesting and you wanted to stay connected, but then discovered they used this method 💀
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@HeyAlexSanti
Alex Santiago
7 months
You know what would make @X more convenient for entrepreneurs? Business partner search engine. Think @Hinge but with no funny business: I type in my requirements and business offer, and the search gives me relevant people to connect with. Seriously, if X builds that, I’m gonna
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@HeyAlexSanti
Alex Santiago
7 months
Hey guys, how often do you feel burnout? 🤔 I feel tired every once in a while, and I guess it’s okay. To shrug it off, I usually: 1. Give my brain some rest: food + sleep + MMA on YouTube. 2. Remember why I run my business: to make money, create great projects, and fulfill my
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@HeyAlexSanti
Alex Santiago
6 months
Since we started talking about UX/UI… here are top 3 most common mistakes that might be hindering your app or website conversions: 1. Cluttered catalog You have 3 seconds to interest users in your offering before they leave, so use this time wisely Clearly show your offering
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@HeyAlexSanti
Alex Santiago
6 months
People who run software development agencies, why are you working for others rather than launching your own thing? #buildinpublic #appdevelopment
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@HeyAlexSanti
Alex Santiago
6 months
Happy #FollowMonday everyone! Time to get to work and back to the monitors 💻 Here’s mine :) Show off your desk setup in the comments! #buildinpublic #desksetup #codingspace
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@HeyAlexSanti
Alex Santiago
6 months
This is how I feel on X being surrounded by all these 20-year-old SaaS founders. Post inspired by yesterday's discussion with @NickAnisimov
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@HeyAlexSanti
Alex Santiago
6 months
UX mistakes that hinder your app or website conversions part 2! 1. Uninformative product cards Big product photos, 360-view, user reviews, clear buttons and product descriptions are a must! Add them to your product cards to make sure the items get into users’ carts 🛒 2. Long
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@HeyAlexSanti
Alex Santiago
6 months
🎉Happy to be featured in the Fake Mayo Smart Newsletter by @jakobjelling . Jakob reveals stories of smart entrepreneurs about how they got their first customers or users. 📰Click on the link below to read my story "How a Coffee Delivery Startup Got 160 Customers One Day After
@jakobjelling
🔥 Jakob Jelling
6 months
Like coffee? ☕ Then you might find Alex Santiagos coffee delivery startup journey interesting. Alex was just featured in my newsletter Fake Mayo - but you can find the story below. Thanks @HeyAlexSanti
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@HeyAlexSanti
Alex Santiago
6 months
If your business isn’t failing, it is because it’s not creating anything new. If it’s not creating anything new, it doesn’t stand out. If it doesn’t stand out, nobody needs it 🤷‍♂️
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@HeyAlexSanti
Alex Santiago
5 months
Hey there! I think there are too many success stories on X. Why not talk failures? I feel like they can teach you more that the records of how everything worked right :) You know my failure story 😅 share yours in the comments! #FailureIsLesson #buildinpublic #SuccessStory
@jakobjelling
🔥 Jakob Jelling
6 months
Like coffee? ☕ Then you might find Alex Santiagos coffee delivery startup journey interesting. Alex was just featured in my newsletter Fake Mayo - but you can find the story below. Thanks @HeyAlexSanti
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@HeyAlexSanti
Alex Santiago
6 months
Picture this: a huge shopping mall, floor 6, lonely stores with cheap rent and no customers. You work there 9-5 earning $1 million a day. You cannot use your phone or entertain yourself. How long do you think you can last? #enterpreneurship #buildinpublic #producthunt
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@HeyAlexSanti
Alex Santiago
7 months
@ThePeterMick Hey, I'm Alex CEO of @HeyInnovations a digital development agency👋 We help businesses grow outside the core by launching new services to satisfy ancillary customer needs. Such an approach is called a digital ecosystem, and we create physical interfaces for them — super apps.
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@HeyAlexSanti
Alex Santiago
7 months
Can you guess where I am by one picture? I will reveal the place in two days. Stay tuned! #Entrepreneurship #networking
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@natiakourdadze
Natia Kurdadze
7 months
Using only 1 picture, tell me where you are 🪄
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@HeyAlexSanti
Alex Santiago
8 months
If you’re doubting whether to open an office or not Do it. Here’s 2 reasons why: 1️⃣ You need a place where people assemble into a team. People need to have a transactional real-life space to gather and discuss their tasks, goals, and ideas. No Zoom call will ever beat that.
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@HeyAlexSanti
Alex Santiago
6 months
Moral of the story: always test your product hypotheses before launch On the upside, now we know how to analyze the market and audience fast, efficiently, and without the risk wasting time and money, hehe ☀️ #productlaunch #buildinpublic
@HeyAlexSanti
Alex Santiago
9 months
👋🏽 This is the story of how I spent $300K & learned everything about coffee delivery the hard way. Buckle up for my crazy caffeine-fueled startup journey. #startupfail #coffeelover
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@HeyAlexSanti
Alex Santiago
7 months
How a super app can yield $2M of extra revenue 💰 Here’s a fun super app prototype that we did for a skiing resort and the math behind it: 135K ski resort visitors x 0.5 conversion into installing the super app x $20-$30 revenue from one user = $2M per season And that’s
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@HeyAlexSanti
Alex Santiago
7 months
@robin_genz I'm building super apps and digital ecosystems together with @HeyInnovations . What are you building? #buildinpublic #networking
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@HeyAlexSanti
Alex Santiago
7 months
@ColeBlender Hey Cole 👋🏼 I'm Alex, running @HeyInnovations , a digital development agency. Let's connect!
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@HeyAlexSanti
Alex Santiago
8 months
2️⃣ You need a place to grow your in-house expertise. Office is a perfect environment for education from employee to employee. People learn by watching others, our mirror neurons kick in, and boom your team is stronger than ever. Build teams, not spreadsheets What do you think?
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@HeyAlexSanti
Alex Santiago
8 months
💭 Here's how you know your business needs an ecosystem: 💥 You're already killing it and your business works better than your competitors. 🫶 You’ve reached the point where you fulfill all of your customers’ needs 🌎 Now your goals are to grow and evolve on a bigger scale.
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@HeyAlexSanti
Alex Santiago
6 months
Speaking of banking services: a couple of months ago we did a UX audit for the largest financial super app in Egypt. They wanted to optimize their user experience to take the super app to a new level 🚀 Our UX/UI team went through the key screens: registration, search, issuing
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@HeyAlexSanti
Alex Santiago
6 months
Have you ever wanted to be an employee? All my life, I have always been an entrepreneur (my first business was selling chupa-caps at school) but then I developed an insecurity about never having worked as an employee 🫠 I wanted the experience so I went to a big bank and landed
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@HeyAlexSanti
Alex Santiago
7 months
I am not joking when I tell you this is my everyday reality 🫠🫠🫠 As an entrepreneur, what are you most tired of hearing? #superapps #appdev #mobiledevelopment
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@HeyAlexSanti
Alex Santiago
8 months
I am very skeptical about #AI , especially when it comes to client-business interactions. People can buy products and services after a brief conversation with an AI assistant, and that might be good for them but not as good for us, business owners 🤖
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@HeyAlexSanti
Alex Santiago
7 months
X instead of @YouTube ? With a hot news format, @X could stand out in a swirl of video content. Imagine cool picks with hot news done by news channels, journalists, and public persons, tied to specific locations for better personalization. What's your take? #ElonMusk #TechNews #X
@nypost
New York Post
7 months
Elon Musk’s X to launch app for smart TVs ‘identical’ to YouTube TV: report
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@HeyAlexSanti
Alex Santiago
9 months
This is what I do to get some high quality rest and relaxation: 1. Eat 2. Sleep 3. ~~Party, repeat~~ Watch YouTube. I binge MMA or boxing. I watch lectures and educational content too, but...When you want to unwind, just do your brain a favor and feed it some easy stuff 🫂
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@HeyAlexSanti
Alex Santiago
7 months
How I discovered the must-read newsletter for people in SaaS by Hiten Shah @hnshah The other day, our blog post about why ChatGPT is a real threat to businesses got hundreds of direct click-throughs from an unidentified source. Cool but...strange? 👀 Turns out, this article
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@HeyAlexSanti
Alex Santiago
5 months
2️⃣ Add services that enhance your core offering → build a CJM, look at what other needs your users have, and create services to satisfy those needs. DO NOT LAUNCH RANDOM SERVICES!!! 😁
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@HeyAlexSanti
Alex Santiago
6 months
I've been there 💀 By the way, can you guess the price? The chat was about building a rental app from scratch by @HeyInnovations team. #buildinpublic
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@anisarianiii
Anisa
6 months
The client after I said my price. So cold. Doesn't bother to negotiate. ☠️😅
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@HeyAlexSanti
Alex Santiago
6 months
Quiz time: what do you think 25% of these companies have in common?
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@HeyAlexSanti
Alex Santiago
7 months
Back in the day, Scentbird asked us to develop a mobile app for their perfume subscription service. An app is the best way to retain a user: people open their phones every day, notice the app icon, open it, and come back the next day because they will stumble upon it again. Of
@HeyAlexSanti
Alex Santiago
7 months
Hey gyus, rate this design It's a mobile app that we made for a perfume subscription service. Maybe you recognize it? Write your guesses in the comments 😁 #buildinpublic #uxuidesign
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@HeyAlexSanti
Alex Santiago
7 months
How to overcome scaling challenges Scaling is always difficult. The biggest challenge for me was managing new processes: the team got bigger, it took more time to coordinate efforts and agree on decisions. Here’s what I did with my challenge: 1. Helped employees grow into
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@HeyAlexSanti
Alex Santiago
8 months
Mobile Apps VS Digital Ecosystems The difference in a nutshell: Mobile App development = short-term goals Digital Ecosystem = long-term business strategy
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@HeyAlexSanti
Alex Santiago
7 months
Fun story from #MWC24 : when people saw our Chief Growth Officer Maryna, they couldn’t believe she had been working for us for 2 years. All beacause her eyes glowed as if she’d just been hired 🌟
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@HeyAlexSanti
Alex Santiago
7 months
And that's why I don't advise startups to jump straight into building digital ecosystems or super apps. Start with nailing down your core first. But once you've got that sorted, you can totally go for hypergrowth by expanding. Amazon's a classic example (a bit overused, though).
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@nikitabier
Nikita Bier
7 months
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product. However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their
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@HeyAlexSanti
Alex Santiago
6 months
@gouthamjay8 It's not a regret, but I wish I'd prioritized self-care and work-life balance earlier. It's easy to get caught up in the hustle and grind, but neglecting your physical and mental well-being can lead to burnout and hinder long-term success.
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@HeyAlexSanti
Alex Santiago
7 months
There are plenty of better ways to cut down on churn. What are your thoughts? 🤔
@CharleyMa
Charley Ma
7 months
okay sofi...
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@HeyAlexSanti
Alex Santiago
9 months
7/ Modular apps: rapid development and faster app updates.
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@HeyAlexSanti
Alex Santiago
7 months
@vidmshariful Hey 👋 I'm Alex, CEO & Founder of @HeyInnovations . We develop super apps and digital ecosystems — platforms that host related services in one interface. We help businesses grow outside the core and stay relevant by accessing new markets and customer segments.
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@HeyAlexSanti
Alex Santiago
9 months
💪🏼 BIG WIN TODAY Our website for a home improvement retailer has just landed two winner awards in Web Excellence Awards: 🏆 Best website in Shopping 🏆 Best website in Home Renovation @HeyInnovations killed it again →
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@HeyAlexSanti
Alex Santiago
9 months
Starting 2019, we have been building digital ecosystems—think @Amazon , @Klarna , and @Uber (no, we did not build them, but we do something quite similar). Here’s our blog post that explains why it’s the biggest thing of tomorrow →
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@HeyAlexSanti
Alex Santiago
7 months
@ThePeterMick Hey, X community! 👋 I'm Alex, CEO & Founder of @HeyInnovations . We develop super apps and digital ecosystems — platforms that host related services in one interface. We help businesses grow outside the core and stay relevant by accessing new markets and customer segments.
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@HeyAlexSanti
Alex Santiago
8 months
4️⃣ It will make apps and websites redundant:  AI assistants can do anything within their interface, so building business apps or websites might soon get out of demand 🤷‍♂️
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@HeyAlexSanti
Alex Santiago
5 months
Other entrepreneurs: go hiking in the mountains Me: GOES MISSING IN A DESERT 🌵🏜 But now I am officially back from my getaway trip and I have some fire updates to share with you 🔥 Stay tuned for the collaboration of the year, hehe 😉 #buildinpublic #producthunt
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@HeyAlexSanti
Alex Santiago
7 months
Not a fan of writing threads. Elon, you got me! 😅 #BlueMark #JoiningTheClub #Networking
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@HeyAlexSanti
Alex Santiago
7 months
Hey gyus, rate this design It's a mobile app that we made for a perfume subscription service. Maybe you recognize it? Write your guesses in the comments 😁 #buildinpublic #uxuidesign
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@HeyAlexSanti
Alex Santiago
8 months
I watched "Blackberry" this weekend and it draws some interesting parallels with what’s going on in today’s digital market 🤔
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@HeyAlexSanti
Alex Santiago
8 months
➡️ What was so special about it is that the App Store was an open platform for third-party developers. Users could download numerous apps from different vendors and have a wider digital experience on Apple phones.
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@HeyAlexSanti
Alex Santiago
5 months
Because copying WeChat's one-size-fits-all mess is pointless :)) If you want a US super app, build it on the country's terms and tailor it for the US users 🙌 3 simple steps and you're golden: 1️⃣ Define a positioning → look at your core and study people who use it
@thatguybg
brett goldstein
5 months
the tech industry has this obsession with building the "wechat of the west" billions of dollars have been invested in creating new super apps over the years yet we still don't have one. why? 🧵
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@HeyAlexSanti
Alex Santiago
8 months
Introducing a very special offer by HeyInnovations — dynamic prices determined by the law of supply and demand. All next week, you can bargain the price of your project! The offer works in stock exchange mode, trading Mon – Fri, 9 am – 4 pm 🤑
@nypost
New York Post
8 months
Wendy’s planning Uber-style ‘surge pricing’ where burger prices fluctuate based on demand
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@HeyAlexSanti
Alex Santiago
9 months
💥 7 ways mobile apps will wow us in 2024 Here’s what I think will be big for mobile developers in 2024, so get inspired and mark my words. LET'S GO.
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@HeyAlexSanti
Alex Santiago
6 months
If you view super apps only as WeChat, then this window has never even opened 😅  Western markets will never have a WeChat-type of super app, but there are other models that we can adopt 😉
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@HeyAlexSanti
Alex Santiago
6 months
@letsgorambo Hey 👋 I'm Alex CEO of @HeyInnovations . We build digital ecosystems and super apps. Let's connect! 🤝
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@HeyAlexSanti
Alex Santiago
6 months
🎉 Our website for won the #CommunicatorAwards ! Thanks @commawards ! This is our third win with this project this year, @HeyInnovations you guys are something! Learn how we did it → View the award →
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@HeyAlexSanti
Alex Santiago
6 months
@NickAnisimov It's not about you, my fellow young and energetic entrepreneurs. It's about me—feeling a bit old for this party 😄
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@HeyAlexSanti
Alex Santiago
7 months
@maaaxritz I feel the same tendency. Interested to know how the strategy with the viral posts turns out in a week or so. Keep us updated!
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@HeyAlexSanti
Alex Santiago
7 months
For the record, all our employees have the same “problem” 😁 Talk about #corporate values
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@HeyAlexSanti
Alex Santiago
6 months
@TimSRD_ If your decision is well thought out, go for it!
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@HeyAlexSanti
Alex Santiago
8 months
➡️ So the cell phone giant lost to Apple because they didn't see its ecosystem as a threat. Moral of the story → don’t underestimate the power of ecosystems 🌐 #RIPBlackberry #LessonLearned
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@HeyAlexSanti
Alex Santiago
9 months
And before we begin, here's these features described in more detail → Leave a comment here in December to tell me if I was right 😜
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@HeyAlexSanti
Alex Santiago
8 months
➡️ BlackBerry was the leading mobile phone manufacturer back in 2007. Then boom! Apple showed up and introduced its App Store.
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@HeyAlexSanti
Alex Santiago
6 months
@ronzowrites Having a team onboard comes with its own risks, not just for solopreneurs. In case of failure, how would you pay them?
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@HeyAlexSanti
Alex Santiago
7 months
@QiLikeCheetah Hiking in the mountains to unwind and get a different perspective on stuff🏔️
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@HeyAlexSanti
Alex Santiago
5 months
How to make a useful theme park app? We studied the customer journey around theme parks and came up with this super app concept. Here’s how it works: 1. Park guest logs in and buys ride tickets 2. Gets a QR-code for easy access to rides 3. Browses all rides in the park
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@HeyAlexSanti
Alex Santiago
6 months
How to build an ecosystem and not ruin your business @WeWork should have read this post before approving their business strategy 1. Define ecosystem positioning Look at your business goals, competitors, audience, and the demand for your core service. 2. Create services that
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@HeyAlexSanti
Alex Santiago
7 months
@smirnovdsgn Let's connect!🤝
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@HeyAlexSanti
Alex Santiago
8 months
Hey folks, nice chance to meet up and #network ! Drop a line here so that we know you’re up for a short talk → #MWC24 #MWC2024
@MWCHub
MWC
8 months
The excitement for #MWC24 is building 👀 We're buzzing to see what @Accenture , @awscloud , @nokia and @SamsungMobile bring to the show floor this year 🔥 Explore our full exhibitor list 👉
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@HeyAlexSanti
Alex Santiago
7 months
Alright, alright, when it comes to complicated projects, I am all in for native apps: they are faster, run smoothly, and allow space for scaling  🤝 Cross-platform is good for testing hypotheses or building small projects, not more. @Airbnb will be my case in point. They dropped
@HeyAlexSanti
Alex Santiago
7 months
Let’s settle this once and for all: native or cross-platform? #buildinpublic #mobiledevelopment #appdev
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@HeyAlexSanti
Alex Santiago
7 months
You want to optimize your digital platform and you have your own development team. Here’s why it is still better to outsource: 1. Internal teams are bogged down with maintaining your regular processes 2. Which means they might not have tech knowledge outside of your specific
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@HeyAlexSanti
Alex Santiago
6 months
Just watched WeCrashed, a series about a company called WeWork. Remember them? 🙂 A startup providing co-working spaces receives investment from J.P. Morgan, gets into Fast Company’s 50 Most Innovative Companies, expands to Asia and Europe, and just in 5 years goes from $47
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@HeyAlexSanti
Alex Santiago
7 months
Meanwhile, I am here on Monte Fitz Roy! Reaching new heights in every sense of the word 🧗🏻‍♂️ The best place to unwind, refresh thinking and get a different perspective. 🌟 And how do you find inspiration?
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@HeyAlexSanti
Alex Santiago
8 months
@pobidowski @HeyInnovations We build digital ecosystems and super apps. We believe this is the next step of tech evolution, and we work to help businesses leverage it.
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@HeyAlexSanti
Alex Santiago
7 months
@r7johnson Poor UX can be the reason. Maybe users don't understand the navigation, or the checkout is too complicated. Ask some friends to complete the flow and see where they have troubles. Or DM me — I can share a UX audit workbook from @HeyInnovations so you can take a look.
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@HeyAlexSanti
Alex Santiago
6 months
@WebWizDev Hey guys 👋 I'm Alex CEO of @HeyInnovations Do you still think "SUPER APPS" is just a new buzzword? I prove you wrong! They're changing the game by offering multiple services in a single platform, helping businesses reach more customers and grow faster! 🚀 Curious to learn
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@HeyAlexSanti
Alex Santiago
9 months
👋🏽 This is the story of how I spent $300K & learned everything about coffee delivery the hard way. Buckle up for my crazy caffeine-fueled startup journey. #startupfail #coffeelover
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@HeyAlexSanti
Alex Santiago
8 months
Maybe it’s just my anxiety and I am overthinking 😅 🙃 But anyways, I feel like we should talk about it. So, how do you feel about AI for your business? #OpenAI #GPT5 #AI
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@HeyAlexSanti
Alex Santiago
6 months
@FrancescoCiull4 @Giulia_Trinidad That's wonderful! Congrats to you both! 🎉
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@HeyAlexSanti
Alex Santiago
6 months
@PLBompard That's incredible progress in just 6 months! Excited to see where the next 6 months take you!
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@HeyAlexSanti
Alex Santiago
6 months
@rchardkovacs food & beverages 😂
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@HeyAlexSanti
Alex Santiago
7 months
@MoeUncharted The worst part about working a well-paid 9 to 5 job is often the lack of flexibility and autonomy. Like, the money's decent, but the monotony and lack of freedom can lead to feeling trapped or unfulfilled.
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@HeyAlexSanti
Alex Santiago
6 months
@audiencon At @HeyInnovations we build super apps - platforms that amalgamate various services and functionalities within a single application. 👨‍💻 They're changing the game by helping businesses reach more customers and grow faster! 🚀 ➡️Follow the link to learn more:
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@HeyAlexSanti
Alex Santiago
7 months
@maaaxritz Absolutely! And nothing happens in vain!
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@HeyAlexSanti
Alex Santiago
9 months
How to know it is time to sell your business I’ve done it twice in my life, and trust me, it’s okay. Yes, it might feel like loosing a child at first, but in the end, you realize that now you have decluttered your time for something even bigger.
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@HeyAlexSanti
Alex Santiago
8 months
@pmitu @flowmapp Almost the same! 83% of desktop users 💻
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@HeyAlexSanti
Alex Santiago
7 months
@hnshah This is an important rule that every aspiring entrepreneur must learn.
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@HeyAlexSanti
Alex Santiago
9 months
Check this out: this entrepreneur had 1,128 zoom meetings in 3 months that raised $3M. INSANE! Why it worked out: 1. Clear invitations sent directly to VCs 2. Focus on building relationships, not asking for money. Another proof that sincerity and authenticity rock!
@MacConwell
Mac The VC
2 years
I decided to turn my thread into a medium article I just published How Desperation Drove Me to Use Twitter to take 1,128 Meetings to Raise the First $3M of RareBreed…
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@HeyAlexSanti
Alex Santiago
7 months
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@HeyAlexSanti
Alex Santiago
7 months
@marquehead That's for sure
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@HeyAlexSanti
Alex Santiago
6 months
@NickAnisimov Just so you know, the folks who started KFC, McDonald's, and Home Depot were all over 50 when they started their businesses. And here are some more inspiring stats 😎
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@HeyAlexSanti
Alex Santiago
7 months
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