New client acquisition channels take 6-9 months of daily tracking and iteration to become reliable and stable.
Don't start unless you're working on that timeline.
Ads? 6-9 months
Organic? 6-9 months
Partnerships? 6-9 months
Results should trickle in before then. But cost,
“Most people never, ever forget the first person to give them a sizable advance on their own self-confidence.
There's no greater security in life than being a serial enabler of wonderful people”
(
@webdevMason
)
5 levels of delegation
Level 1: Do what I have asked
Level 2: Research and I’ll decide
Level 3: Research and recommend
Level 4: Decide & tell me
Level 5: Decide and do without me
I will give $1,000 per month for 3 months to one person with an idea for a business they want to start.
1. Comment with your business idea
2. Retweet this and follow me
I’ll pick winner on July 19th and post it here.
CREATING THINGS IS FUN!! 💥💥
6 elements required for a company to run well:
1. Core belief
2. Problem to solve
3. Solution to build
4. Strategy to follow
5. Goals to make progress
6. Tasks to perform
Who does what?
This is how I think about it...
Quit my job 7 years ago today! 🙏🏻
Results:
1. Started Growth Tools
2. Launched 4 courses
3. ...17 software products
4. ...3 coaching programs
5. Wrote 100s blog posts
6. Past $15m in revenue
7. Employ 20 ppl
Best years of career. Time of my life!
It started with quitting...
Economics of a daily newsletter run on sponsorships:
- 118,000 subscribers
- 36% open and 8% click
- $1,000 per email
- Run by
@tldrdan
That’s a $350k+ year business run by 1 person with nearly no infrastructure cost.
Intrigued?
5 markets you could do this in...
🔥I just finished one of my all time favorite books...
The One Minute Manager by Ken Blanchard
Big Idea: 3 simple 1-min tasks to be a world class leader. They aren’t hard and don’t take much time.
1. One Minute Goals
2. One Minute Praising
3. One Minute Redirect
A thread 👇
🔶 This is your annual reminder 🔶
Remember that app you tried out 2 years ago? It's owner can still read all of your email.
Go check on all of the things that have access to your Google account here:
Your product needs to answer 3 questions in < 60 seconds...
1. What is it?
2. How does it work?
3. Will it work for me?
If not, your losing customers because your offer isn’t clear. Fix it. Today.
Only 3 ways to grow a business:
1. Get more customers
2. Increase order value
3. Increase buying frequency
Focus on moving one by 10% every 90 days and big things happen.
My buddy
@grantbaldwin
taught me to ask for an upgrade every time we book a hotel.
1. Find the GM
2. Find their email.
3. Send them an email w/ reason for stay
4. Ask for them to do something cool
100% success rate
Last time we got bumped from a $1500 per night suite in Kauai
Amazon has a Competitive Inteligence department
How it works:
- Buy competitors products
- Lots of them
- Measure quality
- Speed
- Experience
#1
thing they are after is an answer to this: “Is any rival doing a better job than Amazon?”
Findings go straight to Bezos and board
For the last 2 years I've been figuring out with how to sell high priced products (totally different than $500 courses). I just wrote an extensive summary with everything I've learned.
Includes:
1. sales scripts
2. booking pages
3. followup emails
10 months ago; “Let’s have a 3rd kid. Maybe
We’ll get a girl this time!”
10 weeks ago: Wife takes a blood test. It’s a boy! Dang. I guess we’re an all boy family.
10 days ago: I’m pumped to have all boys. I know boys. I got this!
10 hours ago: Ultrasound tech. “Uhhhh....”
👋 Curious: Who here offers coaching or consulting services?
1. What is the service
2. Reply with a link.
I’d love to hire you if it makes sense, learn from how you position yourself and maybe a potential clients will read this thread and hire you.
Two ways to think of your business:
1. Tool Thinking
2. Problem Thinking
Tool Thinking is dangerous and backwards. Short term. Doesn’t endure.
Ex: “I want to start a paid newsletter”
Thread 👇🏼
Your product probably has 1 of these 3 Issues:
1. Seems to complicated
2. Problem isn’t acute enough
3. Price seems too high
How do you fix it?
Rearrange peoples perspective of the product so the issues naturally go away.
Examples 👇
Today is the seven year anniversary of starting Growth Tools!
Summary:
2013: Try everything
2014: How do I sell product?
2015: 1st product (course).
2016: 2nd product (Saas).
2017: What do we want to be?
2018: Now I know! Focus.
2019: Hire leaders. Gas pedal!
2020: TBD
Simple to do list method I’m trying:
1. Divide the day into 3 sections
2. Morning. Afternoon. Evening.
3. 5 or less action items per
4. Execute & cross off
Simple tweak. But it’s helped my feeling of accomplishment and kept overwhelm away.
🚨Giveaway of $500 grow or start your business. Starts….now!
Use it to buy a course, ads, coaching or whatever you need.
1. Reply with how you’ll use
2. RT so more see
3. Join newsletter (in profile)
Winner picked in 24 hours.
😍🎂🚀
💡 My favorite way to brainstorm content ideas:
Use this Twitter search parameter to quickly surface any accounts most popular tweets.
“from:harris_bryan min_faves:100”
Then ask 2 questions:
1. What made this work?
2. How could I model It?
Then I write immediately.
What if every book had a 10m Ted Talk?
1. Sell me on reading the book
2. Hook me in with the core concept
3. Drive up desire to dedicate 8h+ to read
Like a trailer. But better.
Simon Sinek accidentally did this with his golden circles and it's so effective.
The
#1
habit I built in 2020 was reading for 30m to start each day.
Realized that learning was my top motivator. So I prioritized. And, not surprisingly, it was my biggest year of personal growth.
Here are 10 of the best books I read
👇🏼👇🏼👇🏼
My 4 year old made his first $1 this week (it was awesome)
- Wanted a toy robot
- Told him to buy it
- “How?”
- Make money
- “How?”
- Sell toys you don’t use
So he picked out an old Harley Tricycle he doesn’t use. We posted on marketplace. Sold for $5
And his career begins!
🔥The
#1
marriage tip I've gained from 8 sessions with our new counselor...
Process the emotions you experience real time.
Why?
It keeps the smallest and most innocent of encounters from becoming cyclones of emotion.
Example 👇
⭐️Marketing Idea To Try⭐️
Turn you most popular email from the last 90 days into a FB ad
1. Look in your ESP and find most clicked email in last 90 days
2. Use it as your Facebook Ad copy
💰30%+ better CPL
⏰ <20 minutes
Most critical thing to answer before writing ad & email copy:
“What do my prospects know?”
1. About my product?
2. About the problem I solve?
3. About their need to solve it?
This dictates everything that you’ll write in the ad
5 Examples👇🏼
Client wins from this week 🔥
➡️ $7,000 from 2 webinars
➡️ Grew email list to 4,000 subscribers from scratch
➡️ 400 new emails from 1st partnership
➡️ $5,100 from e-book launch
➡️ Biggest month ever ($12k) and quit their job
BOOM!
15 days of eating one meal a day.
Takeaways:
1. Much easier than expected
2. Mental clarity & body feel good
3. Hunger is minimal to none
4. Blood sugar levels never <80
5. Down 7# and weight loss slowed
6. I’ll continue indefinitely
7. 1.75-2.25k calories day
It’s less work
🔥Writing everyday has been a rediscovered passion.
1. Tweet 2x per day
2. Take top tweets and expound
3. Write as emails
4. Publish internally to team
5. Team can reuse in their areas
Very high ROI on this. Maybe best thing I’ve done in 2020.
Here is the queue:
The Hershey Kiss Business Model:
- Start premium
- Few customers
- High profit
- Use profit to fund development
- Work way down market
It’s the reverse of the $7 trip wire ethos. And I love it.
(Graphic by
@waitbutwhy
)
Every 3 months we stop and reflect on a few things:
1. Restate mission of the company
2. Update and share 18mo vision
3. Share highlights of previous qtr
4. Preview top priorities for this qtr
5. Brag on the team
👆🏻One of the highest ROI habits we have at Growth Tools.
Looks like we doubled company revenue and 2.5x profit from '18 to '19. Thats fun!
Good foundation laid now to continue and speed up that pace over next few years.
TONS of foundation work over last 2.5 years.
Overly simplistic advice...
“People don’t want to buy a 1/4” drill, they want a 1/4” hole.”
Reality:
Not aware ppl don’t buy
Problem aware buy holes
Solution aware buy drill bits
Product aware buy DeWalt
Write your ad to address one. Write variants to address the others.
Amazon *just* cut affiliate commissions by 80%!
1. MAJOR hit for affiliates.
2. MAJOR oppurtunity for 1 hungry entrepreneur.
There is a $10,000 per month business that will be started in the next 90 days that helps these people.
How I would do it:
Know anyone that does documentation as a service?
1. Interview me or a team member
2. Have us explain how something works
3. Hunt down proper resources from the team
4. Create a documented process
Would like to hire someone to do this for us.
In 2020 I abandoned podcasts. Now I almost exclusively listen to YouTube videos.
1. Much better interface
2. Red allows background listening
3. Much wider selection, better search and suggestions
Here are 10 of my favorite Youtube videos from 2020
👇🏼👇🏼👇🏼
📊 Two Reports I Look At Weekly:
1. My own Twitter analytics
2. Others most popular Tweets
Potential uses:
+ Ideas for headlines and subject lines
+ ideas for topics people care about
+ Figure our how to frame a problem
+ Inspiration for blog posts and emails
+ Ad copy
Ever done a “best fit customer” survey? If not, make it
#1
priority.
- Buy quick
- Refer friends
- Say they’d pay more
- Never complain
- Never refund
Once you’ve identified them. Change messaging to find more. Forget about everyone else.
A Gmail plugin that auto delays every email to send at 5pm that day (because hardly anything is urgent) and allows me to override and send immediately when needed.
🔥 Giving away a copy of one of the rarest and best marketing books:
Breakthrough Advertising by Eugene Schwartz
Hard to find. $400+ on Amazon.
To enter:
👉🏻 Follow
👉🏻 RT and like
👉🏻 Reply w/ top book rec
👉🏻 Each book rec is an entry
#giveaway
#GiveawayAlert
Think your business is growing slow?
Walmart:
1945: 1 store
1952: 2 stores
1970: 38 stores
2000: 3,000+ stores
First 25 years = 38 stores
Next 25 years = 1000s
Be patient. It’ll come.
Stop comparing to others.
📢 We're hiring again!!
Know any marketing nerds? Send them my way. :)
1. They get to build a marketing team from scratch
2. Geek out on spreadsheets, copywriting & funnels
3. Run wild and crazy experiments
4. Be on an awesome team & work remote
🔥Best video of 2020 so far:
1. Dude gets rejected by Harvard
2. Makes a rap video
3. He’s incredible
4 100% chance he gets 6-figure job offers and accepted to multiple Ivy League schools
This will get 10 million views (at 300k now)
🔥2 ways you can act today as an owner:
Which do you choose?
#1
: Offense
Attack. New angles. Rally team. Have best 8 weeks ever. Double ad spend. Book 100 new partnerships. Kill stuff and bring it home. ATTACK!
#2
: Defense
Save. Layoff. Cut ads. Scared. Hope and pray.
1. Finds someone super cool on Twitter
2. Follows them and gets excited about learning from them
3. Soon Realizes they talk about politics or other similarly unrelated and annoying topic 90% of the time instead of the thing I found interesting about them.
4. Unfollows
🔥Want to be happier today?
1, Drink giant glass of water now
2. Text 1 friend that you love them
3. Drop and do 25 push-ups
4. Go for 10m walk outside
5. Help someome this morning
6. Take 5m to imagine a 5 star future
7. Eat < 50 carbs today
8. Get > 7 hours of sleep tonight
The first and most influential course I bought was from
@noahkagan
.
February 8th, 2013.
It was $300.
I followed it to a T and it directly produced everything I do, the 20 people the company employs and serves 100s of client's per month. Millions in revenue.
Today he
10 years ago today, Noah Kagan sent my blog post to his email list of 100,000.
I only had 100 subscribers at the time.
Since then, my company landed on the Inc. 5000, we’ve hired a team of top players, and amassed 230,000 email subscribers.
Even coached clients like
🔥 Marriage Tip: Every 3 months do a 1-2 night getaway.
1. Get a sitter for the kids
2. Recap highs and lows
3. Sleep in and watch TV
We started doing this a few years ago and it’s a priceless investment.
Worksheet we use to guide convo:
5 questions to ask before you make your next product:
1. What problem does it solve?
2. Who is the best fit client?
3. How to reach 100% success rate?
4. Will it blow clients minds?
5 How will every client bring another?
One tricky thing about working remote is there is you lose your drive home decompress time.
1. Finish work
2. Wall downstairs
3. 5 seconds later your in the middle of family life
That sudden shift can be hard.
Do you have any tricks/tips to help?
Just cleaned out Facebook and locked it down.
1. Unfriended 2000+ people
2. Turned all past posts private
Goal is to keep kid and family stuff there and semi-private. And business stuff on Twitter. Feels good.
1 year ago Stacy and I noticed life was busy and we needed more 1:1. Started doing quarterly retreats together.
1. Keep them simple and local
2. Play tourists in our own town
3. No talk of kids or business
4. Prep list of good thought provoking questions week before
📢 I found a cool marketing tool...
Lets you find anyones Youtube ads (which are hard to find b/c they are all "unlisted").
1. See how much they are spending
2. Link to watch the ad
3. Transcript of the video.
4. Really good search
Link:
I think about this quote often...
“Every hour spent writing code is wasted time if that code could be replaced by a human being doing the same task until your product proves itself.”
@robwalling
🔥 Our
#1
core value as a company is “We figure it out”.
Meaning you proactively find things to improve and do them. No approval needed.
This quarter we have a contest for the best “figure it out” project.
🏆= 3 nights in NYC, travel & tickets to Hamilton.
Details 👇🏼
Lady who just hired us to coach her today:
Q: What separates you from other businesses we work with?
A: “I’m beginning while at the wisdom age of 79 years.”
Most attempts to find shortcuts have bad side affects. Hiring a coach is an exception.
It is one of the quickest ways to fast forward results.
In the last year we’ve hired:
1. Sales coach
2. PM coach
3. CEO coach
4. Webinar coach
5. Marriage counselor
Instead of "Angle Investor" and "🦄" in all of these Twitter bios lets make "Paid of Mortgage w/ 12mos living expenses in the bank" the cool thing to brag about.