@Cobratate
This is the modern issue – everyone's an expert in everything, kids are life experts, influencers without followers, millionaires who've never made any money.
@Cobratate
Life can truly be a simulation, as long as you fully commit to a purpose, have faith, and give without expecting in return, then you have the power to create exactly what you desire and break free from this simulation.
What are the common mistakes when it comes to creating sales funnels?
1. Neglecting the Customer Journey: One of the biggest mistakes is failing to understand your customers' journey from start to finish.
To create a successful sales funnel, you need to map out every step your
@The_MMW
In the end, what's the point of money if you don't have the freedom to enjoy it. Cars and clothes are pointless if you only wear them for work.
Marketing is deeply rooted in psychology.
You have to play with minds.
Whatever you're selling, how you sell it, and the words you use need to hit people in the feels.
People most strongly react to two key motivators: the fear of loss and the promise of opportunity.
Take
The four types of buyers:
1. The Price Buyer:
-Price buyers are primarily motivated by finding the lowest price.
-They are often very price-sensitive and focus on getting the best deal.
-These customers are less concerned with brand loyalty and more interested in saving
Emotion triggers people to react; it's in our nature to empathize. Just think about when you see commercials with Christmas songs or a horror movie.
Emotion can be someone's first impression of your business, and honestly, the first impression is the most important. Think about
The best marketing is subtle marketing. Your audience shouldn't feel like you're trying to sell them something, like they're reading a sales pitch, or watching an ad.
It has to be enjoyable, something that naturally triggers emotions. If you come in front of them and, for
Have you ever wondered how companies turn random people into loyal customers who can't get enough of their products or services?
1. The Journey Begins: Prospecting
Alright, so you've got your list of prospects. These are just potential customers, people who you think might dig
Sales is about causing an emotional reaction, not solving a logical problem.
The job of a salesperson is to create an environment where the customer feels safe to buy.
Stop selling. Start listening.
The psychological strategies used by stores to manipulate the customer shopping experience are fascinating and well-thought-out.
Here's how these elements contribute to creating a captivating shopping atmosphere:
1. Lack of Windows:
The absence of windows in supermarkets and
Small changes can make a huge difference in your writing:
1. People are looking for outstanding results with minimal effort. 'Taking small steps leads to the desired success.'
Talk to them about their desires, paint a picture of a life without their current problems.
2. People
What I do when working with a client:
1. I analyze the market, what my competitors are doing, what their offerings are, how they promote themselves, what bonuses/offers they have—absolutely everything.
2. Who is my client? What are their habits? What age group do they fall
@DentesLeo
Big companies rely on the power of social proof and brand recognition; they don't care about human touch, and this is actually an advantage for those starting out.
People don't care about your product, your offers, or how you present results.
People are interested in solving their problems as quickly and easily as possible.
Discounts are just hooks.
99% of people won't think you're smart if you speak in technical terms; they'll be
Being on social media is not a waste of time, as long as you do it for inspiration, learning or creating.
If you're just spending hours for entertainment, then yes, it's a waste of time.
Social proof is incredible; it can even alter reality for many. Let's say I, with not even 400 followers, express a true opinion on a subject, contrary to someone with 100k who expresses an incorrect opinion on the same subject.
Of course, his audience will jump over me to
Building an Organic Marketing Funnel with a Psychological Edge
1: Get the Audience Ready Alright, let's start from the beginning. The first step is all about getting your audience warmed up. You want to make them feel comfortable and let them know you understand the issues
Instead of offering more products, focus on one and make it great. Reinvest your profits in consistently perfecting that product.
This way, current customers become loyal, wanting to snag the upgraded versions. You build confidence for both existing and potential customers,
@Cobratate
Short-term distractions are destructive in the long run; being proud of yourself involves time, dedication, sacrifice, but it's a long-term pleasure.
Selling is no longer what it used to be. Customers are no longer swayed by a list of technical specifications or a detailed product description. With so much competition in the market, people have become cautious and skeptical when it comes to shopping.
So, how can you stand out
Anyone has money to spend; the key is knowing how to pull that money from your customer's pocket.
Once they land on your website or in your store, they're clearly interested.
Then, it's all about the copies, the offers, the buying process, and most importantly, trust.
How Brands Harness the Power of the Number 3
Brands grasp the potency of a simple and clear message. By showcasing only three elements or products, brands direct their focus to the essentials and sidestep clutter.
For instance, story-type ads on social platforms often present
Have you ever noticed how some ads make you feel a certain way, even if you can't quite explain why?
That's called "priming."
Picture Power: Think about a car commercial with a happy family going on a road trip. That's not just a random picture; it's there to make you
Marketing isn't just about fact-based ideas and offers. It's about emotional appeals, too. Understand and use psychological tools that spark curiosity, engage emotions, and drive action. Facts tell, emotion sells.
Always ask yourself:
"Why do I have my coffee here and not there?"
"Why is restaurant X crowded but Y is empty even though they are next to each other?"
"What does store X offer compared to Y?"
"What makes me buy this product instead of the other?"
And most importantly
Sales is about causing an emotional reaction, not solving a logical problem.
The job of a salesperson is to create an environment where the customer feels safe to buy.
Stop selling. Start listening.
We often hype up gaining new customers like it's hitting the jackpot. While attracting fresh customers is crucial, the real goldmine lies with those we've already won over – that's the power of leverage.
It's not about chasing every new customer in sight; it's about maximizing
What Destroys the Branding Process?
Branding is a crucial aspect of any business or organization, as it helps create a unique identity and perception in the minds of customers. However, certain factors can hinder or even destroy the branding process.
Here are some key elements
Those sneaky messages are a real deal, especially in marketing – it's like the subtle art of selling.
Ever wonder why certain big brands just feel a certain way to you? It's all about these hidden messages. Here's how they do it:
1. Team-Ups: Brands often buddy up with certain
As an online store, the way you package your parcels is much more important than you might think. One of the biggest challenges for online stores is returns, and this can be avoided through packaging.
How? Here's how we reduced returns for a women's clothing store.
They used
The colors you pick for your brand really make a difference. In a roundabout way, colors are connected to and stir up moods and feelings.
When you think of pink, it gives off a girly vibe, like Victoria's Secret; they've totally embraced this color. Black brings out elegance,
Marketing isn't just about words and offers; it's about crafting an immersive experience that engages all the senses.
By tapping into the sensory realm, you can create a deeper connection with your audience and leave a lasting impression.
In this exploration of sensory
The brand isn't just a logo.
The logo is just a reminder that people associate with your brand.
A brand is a promise you make to your audience.
Nike promises you the best athletic gear for performance.
RedBull promises you energy.
Netflix promises you entertainment.
Emotional influence strategies will help you speak to the hearts of your customers.
Connect with them by finding out what makes them tick:
1. Storytelling
2. Empathy
3. Inclusion
4. Trust
5. Community
Stop comparing yourself to your competitors; it's embarrassing.
Yes, it's okay to promote yourself as high-quality, fast, professional, etc. BUT ONLY IF IT'S TRUE.
But stop using phrases like 'better than the others,' 'faster than anyone.'
Let testimonials, reviews,
Everyone's got money to spend; now it's up to you how you get them to spend it on you.
There are different types of people:
- Savers
- Big spenders
- Investors
- Business-minded people, and the list goes on.
They can also be combinations, like a spendy entrepreneur or
Differences in B2B and B2C Marketing Funnels
1. Length and Complexity of the Funnel:
B2B: B2B funnels can be longer and more complex. Decision-making often takes time, involves multiple levels of approval, and is influenced by building business relationships.
B2C: B2C funnels
People are more likely to buy from a direct connection they can relate to.
Your audience isn't a demographic, they're individuals.
Focus on psychology & behavior.
Connect through identity & emotion.
Any product or service can be a winner if it's delivered to the right people, in the right way, and solves a problem. It all depends on strategy and targeting.
For example, in my country, a while ago, a small fast-food chain appeared, selling only freshly fried french fries
Sales funnels are more complex than you think; they're not just about mechanical steps that lead to success. That's just the tip of the iceberg.
Sales funnels involve market analysis, market segmentation, creating offers for each segment based on desires, needs, preferences,
Attention is the modern currency.
We are currently inundated with information, ads, and content.
Capturing the attention of your target audience is perhaps the most crucial task you must undertake. Most campaigns revolve around attention; it's a constant competition.
Why is
Many businesses initially focus on the wrong things. They try to compete head-on against their competitors by highlighting their strengths, aiming to appear more professional, faster, and overall superior in the same areas where their competitors have already excelled.
However,
The best thing you can do in your copies is to create visual images through stories.
By doing this, your customer will imagine using your product, visualize life before, during, and after using it.
You will create a strong connection between your product and the customer.
People purchase things for two reasons:
1. It solves a problem
2. It aligns with their identity.
Understand these, and you'll understand why people purchase what they do.
1) Solving problems
People buy things to solve problems.
The bigger the problem, the more they’re
Here's a simple piece of advice for beginners to assess the performance of an online store's sales funnel:
1. Awareness:
Traffic Sources: Keep an eye on where your primary visitors are coming from and how they land on your site.
You can track organic traffic, paid traffic
Take the advantage over your competition:
- Over half of your competition doesn't know their audience: they address everyone on all platforms with the widest possible audience, wasting time and money.
- More than half of your competition doesn't understand the pains, needs,
The psychology of luxury brands isn't just about having the highest price, the fanciest name, or a specific font.
Sure, those things matter, but what's really going on behind the scenes is the feeling you get once you've made a purchase and the status it gives you.
That's why
Stop searching for the 'magic strategy.' There's no universally perfect approach that works for all businesses in a particular field. Whether you're talking about ad campaigns, copywriting, content, or anything else, you won't find a 'magic strategy.'
What works for one business
Sometimes, acquisitions don't happen through emails, messages, or a simple add to cart; sometimes, acquisitions happen through calls and meetings.
For some, it's an advantage; for others, a disadvantage. The idea is that when negotiations happen through a call, your tone of
Many people believe that marketing is a pay-to-win game. But here's the tough truth: having a big marketing budget doesn't automatically mean you'll be successful.
The first step on the path to marketing success is understanding your target audience. You can't do this without
In some situations, your metrics are nothing more than dopamine stimulators.
Your audience is not just a set of numbers. It's irrelevant to have a 1000% increase in followers if they're not of high quality, but of course, that 1000% growth makes you feel much better.
Why would
The devil is in the details.
Pay close attention to the words they use in advertisements.
Analyse what they don't say, and usually you'll find the truth.
There is a big difference between being a brand and being known.
Brands can be both local and international.
The idea is as follows: a brand is the one that comes to mind first when you mention a certain object, service, sound, color, or character.
For example, when someone
If you don't make people visualize life with your product, you're missing out big time.
It's all about triggering emotions.
Take this ad as an example, if instead of 'Just 500 more minutes' it was something generic like 'Quality mattresses with memory from phoenix feather
Anchoring Theory in marketing. It's all about the initial price that sets the tone. Imagine you're shopping for a laptop. You see the first price, let's say $1,000, and that becomes your reference point. Any other price you see after that will be compared to this initial anchor.
The ideea that a low-ticket business can't thrive because of slim profits, or high-ticket ventures are doomed due to tricky conversions, is just plain silly.
It's all about where you put your focus. If you're in the low-ticket game, it's all about numbers, hitting those
If you look at the essence, every major brand doesn't sell products, they sell emotions:
Starbucks - Socialization
Apple - Innovation
Nike - Performance
Tesla - Sustainability
Red Bull - Energy
Harley-Davidson - Freedom
Rolex - Luxury
The list can go on. So, what does