On the back of my last post, I also want to be transparent about the profile of Twitch streamers and YouTubers we're currently scouting to add to our roster. Due to my team's capacity, overhead, and industry economics, we're mostly looking for creators that fit our style of
Donโt tell my wife, kids, or my dogs, but this little girl might be who I want to see first when I get home tomorrow ๐ญ
Why are baby animals so adorable???
I get asked how to grow on
#Twitch
quite a bit. I also (unfortunately) see a lot of misguided attempts to grow. I don't know who needs to hear this, but this is literally the ONLY information you need for how to grow your Twitch channel (thread)
Your eyes do not deceive you,
@MissMikkaa
gets the the double elimination on Draconic Tree Sentinel in
#ELDENRING
while simultaneously controlling one game on a dance pad controller and another on gamepad.
Day 2 of the Souls Winter Charity Fest is ๐ฅ
My daughter's friend was "concerned" about me when she heard I was playing Genshin Impact. "Why is your dad playing a game about Anime girls ๐จ"
Bro, I'm literally playing the game to be better at my job wtf ๐ญ
If content creators stopped enabling brands to take advantage of them, every creator earns more. Stop doing affiliate deals and taking cheap products for sponsored posts.
Want to shoutout a brand for free? Do it because you want to. Not because they asked. (1/2)
My daughter's boyfriend is hard stuck on Melenia in Elden Ring. I've never fought her because I'm too busy ๐ญ. Give me some tips so I can sound like an expert. He literally came to me for advice and now I've failed lmaooooooo
If you're trying to grow your channel to avoid hard work (e.g., a regular desk job), please quit now. Save yourself, your family, and your friends the trouble. This job is at least 3x as difficult and time consuming as a 9-5. It's not stable and it's not predictable.
Your Twitch viewership is a function of A) Time B) Effort C) how well you're delivering content your audience (your customers) wants. Time is straight forward, if you're brand new, it's probably going to take you a long time, likely years to get to where you want.
B) Effort. The vast majority of popular streamers didn't get there because of luck, shout outs from others/association with bigger brand names, jumping in a hot tub, or whatever else people think works. It's old school, tireless, and dedicated work.
And hard work does not mean 200+ hours on stream a month. I have clients that do that, but I have many successful ones that stream as little as 100-120 hours a month. Hard work means pumping your content across the right verticals. Twitch, YouTube, Instagram, blogs...
So what do your customers want? Almost every consumer of influencer generated content wants one of three things. No really. It's as simple as this, and I don't know why nobody talks about this. Your viewers mostly want either to 1) learn 2) feel or 3) laugh.
Since last July, my wife
@Jackolalalala
and I have been non-stop grinding for
@GGTalentGroup
. Started as a passion project and bloomed into so much more. Today, I gave notice to my Fortune 500 employer.
I'm a full-time business owner w/ the most amazing partner. Let's get it ๐ค
...their audience. That is why when you switch to a game they don't like, they don't show. You can complain all you want on Twitter about it, but it doesn't matter. You've built up a customer base that likes X and you're trying to provide Y. Plan ahead and built the right base.
Angela and I are excited to announce that we are back as the agency heads for
@GGTalentGroup
. We created GG Talent in the midst of the pandemic with a tiny spark of an idea. It grew into something truly special, and we're happy to be at the helm of the agency's future. 1/
GG League is excited to announce the
#MortalShell
beta tournament on Thursday, July 2 @ 11 am EDT!
Runners, format, rules & how you can WIN a BETA KEY for
@MortalShellGame
will be posted at ; live tournament at !
From the Souls-4-Souls tournament all the way through the Winter Charity Marathon, the GG Souls community of Soulborne streamers raised over $63,000 for child poverty, COVID-19 relief, racial justice, and pancreatic cancer in 2020.
A bright spot in the rough year of 2020 ๐ GG!
I personally hope and wish for all the best for you and your streaming career. Hopes and wishes are nice but they don't pay the bills. Put in the work if you really, truly want this. It's not for everyone, and that's ok ๐
...wherever your customers live. Speaking of your customers, C) how well you deliver what your audience wants. A content creator is a small business owner. Your viewers are your customers. They like some things and they don't others. Micro and macro creators live and die by...
Some people want all three, but almost every viewer you have now, or will ever have, wants those three things. If your content doesn't make them learn, feel, or laugh, your stream is DOA. Ever wonder why variety streamers struggle to grow? Because nobody is learning anything.
The audiences of successful variety streamers are made up of people that either want to feel things through your content, laugh, or likely both. Those are your natural entertainers. They can make anything fun to watch, make you feel the highs and lows, and get those laughs.
Mortal Shell Charity Tournament ๐ August 29 & 30. Dozens of top runners compete in a Deathless Race for cancer researchโ๏ธ. $1,000 prize pool
@MortalShellGame
PC giveaways & incentives!
Info:
Live:
Giveaway:
If you're not one of those naturally entertaining types, and let's be honest most people aren't, you shouldn't be a variety streamer. You should focus and provide value to your audience through your game knowledge, skill, and mastery.
To wrap up, I'm putting this thread out here because we get a lot of streamers on our doorstep at
@GGTalentGroup
asking for help. While we can't help everyone out there, I sincerely want the best for the hardest working and most focused creators out there.
When you're playing a brand new game, especially a story heavy one, you don't know anything about the game. You can't help your audience how to get better, beat certain bosses, do special tricks, or beat their opponents in multiplayer. You're providing very little value.
Full event schedule for the
@MortalShellGame
Charity Tournament this weekend! FAQ, event format, and more at . Support Pancreatic Cancer Research and enjoy thrilling tournament matches from top runners in Mortal Shell!
8 matches, 25 runners, 3 obs crashes and 32 rotten bosses later, we have finished out the Souls-4-Souls charity tournament! We raised over $16K for COVID-19 efforts at
@UnitedWay
&
@SavetheChildren
! SIXTEEN THOUSAND! What an amazing and caring community.
GGs, to everyone.
The vast majority of all streamers out there will fail to materialize a full-time and sustainable career. I have however seen a surprising number of streamers follow the general advice in this thread and do well. I've seen many more ignore it and see no sustainable growth.
During the Winter Charity Marathon, we'll have a ton of viewer giveaways, including
@GameStop
gift cards thanks to our partnership with Gamestop Gives! Support charity, win some prizes, and enjoy some thrilling
#DarkSouls
and
#DemonsSouls
challenge runs!
Such a great time hanging out with these amazing
@GGTalentGroup
clients of ours! It's been crazy building a business in the middle of a pandemic. But finally meeting up with these amazing creators felt like a huge milestone!
Looking forward to an even bigger meet-up soon!
My wife and I are thinking about adopting. But weโve been thinking, weโre getting older, donโt have as much energy, and highways require a lot of maintenance.
A lot of brands are dropping creators this year, passing on renewals due to economic conditions. Understandable perhaps, but itโs disproportionately impacting female and POC creators.
Why? To put it bluntly, thereโs very few diverse talent that are at the top of the earning
This tournament is happening. Multi-game, team based competition. As many of the original crew as possible. I'm looking at you
@The_Happy_Hob
@OGSquilla
@OtzdarvaYT
@WittyKendal
@FMoneyKhan
& so many more!
We all need a something to smile about while we beat this virus.
SOON
I think we need another
#GGLeague
charity tournament. Save some lives from
#coronavirus
, dark souls speed or hitless event???
Idk when, where, who and how but it's been almost a year!!!
I sincerely appreciate every content creator on our roster that is a part of making this agency so special. With more resources available to our team, things are only going ๐
You heard it here first ๐ข
BIG NEWS: GG Talent Group is now officially part of
@loadedgg
and couldn't be more excited about the next chapter in our journey.
At GG Talent Group, we've poured our hearts into building something special. Now, joining forces with Loaded means we're
Only 5 days until the GG Souls โ๏ธ Winter Charity Marathon begins! Three exciting Soulsborne tournaments, dance pad runs, giveaways & more. Check out the full schedule ๐๏ธ here:
Special thanks to our event partners:
@BandaiNamcoUS
@GameStop
@Displate
(1/3)
Streaming is a tough road, hands down. But external parties arenโt the cause of your growth problems. Donโt be this guy โฌ๏ธ. Take responsibility, build a solid content plan and strategy. And most of all, work your ass off. This business isnโt built for everyone.
Met up with three of our newest creators, the legends Strippin, Criken and Lawlman! Lawl was such a nice dude. Criken clearly the brains of this trio. Strippin brought that Jason Mamoa vibe with a fury. Donโt have a picture, but when he did the โhair dropโ it was straight ๐ฅ
Finally finished
#ELDENRING
. What a fantastic game. Can't wait to play more when I have the time. For now though, I'm excited to get back to work next week ๐ค
The two founders and first two creators signed by โฆ
@GGTalentGroup
โฉ ๐
Canโt express how happy I was to finally meet โฆ
@OGSquilla
โฉ and or course meet up again with the lovable โฆ
@Kwitty23
โฉ. โฆ
@AnGGelalalala
โฉ and I are a lucky team.
Content creators: have you ever wondered what a talent management agency does? When is the right time to hire one? What agency is right for you? When do agencies perform best? Agency red flags? A thread on everything creators need to know about talent management agencies:
Mortal Shell charity tournament in TWO DAYS! Raising funds for pancreatic cancer research โ๏ธ. Matches begin Saturday at 10 am EDT / 4 pm CEST. for more info. LIVE at
Charity donations and info on incentives:
Actual sentence from a sponsorship email I read today:
"We decided to switch it up this year and give an opportunity to micro influencers like yourself"
๐ฌ
Mortal Shell Charity Tournament ๐ August 29 & 30. Dozens of top runners compete in a Deathless Race benefiting cancer researchโ๏ธ
$1,000 prize pool,
@MortalShellGame
PC key giveaways & everything you expect from the GG League.
I'm going to brag about this guy for a bit (Aggy, please close your ears๐ )
When we signed LilAggy in late 2020, he was roughly 300 average viewers on Twitch and 5K subs on YouTube. Then he started putting in the work on YouTube & now his Twitch viewership is 6x what it was.
For smaller content creators, you shouldn't even focus on sponsorships of any kind. Your audience reach isn't there yet, and growth is more important. Don't get caught up in spam campaigns. Grow your socials, work hard. The real sponsors will be there in due time.
@TheRock
Needed to see this! Lost my mom a couple days before a big fight and never reconciled. My dad gets on my nerves sometimes, but I recently let all that go and itโs been great just chatting with him and letting the little things go. Family > everything.
Variety gaming YouTubers that are open to taking sponsorships for dedicated videos on new game launches are probably one of the biggest unfilled niches in the business right now. Especially those that can cover several genres.
Incredibly hard to build a channel like that while
Content Creators: ever wondered what you should be charging for sponsored streams/posts? It's tough to figure out our your own, but would love to help.
Making sure creators are paid fairly is a huge passion of mine. I fight for rates everyday.
What do you want to know โโโ
Only 11 days away from the Souls-4-Souls charity tournament! With an epic cast like this, this is guaranteed to be an amazing event!
More info @
Live @
Going to miss San Diego. Got to head out from the city core a bit to Sunset Cliffs. So beautiful. Looking forward to coming back. GGs TwitchCon 2022 ๐ฅฐ
Dark Souls literally changed my whole life! Got me into streaming, running tournaments, connected me with so many fantastic creators, and ๐ now I co-own a talent agency full of the best souls creators around!
Owe so much to this crazy game ๐ฅ
#DarkSouls10thAnniversary
GG Souls Winter Charity Marathon โ๏ธ Dec. 3-5! Our biggest event yet featuring three solid days of Dark Souls and Demon's Souls tournaments, dance pad challenges, and more!
Full event schedule, information, and more coming to this week!
Watching Hob secure the โGod Run 3โ was the highlight of my week. Itโs been awhile since Iโve been able to watch him win a big challenge run. Really took me back to the โold daysโ of early souls challenge run streams, the GG League tourneys, and the tight community we all had ๐
Mortal Shell Deathless Tournament is TOMORROW!
Insane challenge runs โ
$1,000+ prize pool โ
Charity fundraiser for cancer research โ
Exclusive charity incentives โ
@MortalShellGame
25 game key giveaways โ
Excuse to take a break from
@FallGuysGame
โ
Congrats to
@GinoMachino
@veryDaveTTV
@LilAggyTV
& Mitchriz for placing 1st, 2nd, 3rd, and 4th, respectively, in the
@MortalShellGame
tournament! We exceeded our charity goal and raised $7.4K for cancer research!!! So very happy with everything. Thank you all โค๏ธ
I think we need another
#GGLeague
charity tournament. Save some lives from
#coronavirus
, dark souls speed or hitless event???
Idk when, where, who and how but it's been almost a year!!!
Iโm just going to tweet this to get it off my brain once and for all. I see a lot of brand staff complaining about talent managers and agents in the gaming industry. I donโt work on their side of the table, so I canโt reflect on that. But what I can sayโฆ 1/
GG League is partnering with
@LilAggyTV
& PancOne to fund cancer research this ๐ Friday July 31! Legendary speedrunners LilAggy,
@FMoneyKhan
and
@SekiroShadow
compete in a thrilling Sekiro Randomizer Race ๐Matches begin 2 pm EDT / 8 pm CEST.
Still so crazy that
@GinoMachino
is forever immortalized in Mortal Shell! Thank you again Kiron
@PlaystackGames
and the whole
@MortalShellGame
development team for making this happen! And of course Gino for being ridiculously good!! GG
(end game credits scene below, no spoilers)
If youโre a streamer looking to raise funds for the Turkey-Syria earthquakes,
@SavetheChildren
is amazing. They have a super low admin/expense ratio, 93% score on
@CharityNav
, and supportive staff. Use StreamLabs Charity or Tiltify to ensure the funds reach those kids in need.
Twitch friends! No big announcement, but I have changed my Twitch name to "EricHarper_GG." My days as a broadcaster are pretty much in the rear view at this point. Very excited though for all the great things happening at
@GGTalentGroup
and our amazing creators!
๐ขContent creators should have more than an hour to accept a sponsorship
There's no time for negotiation, making sure the schedule/campaign fits. Agencies doing this need to learn how to project manage. I bet their clients don't even know it's happening.
What is this madness ๐ญ
I owe virtually my entire career in gaming to Dark Souls.
Parts of it have been like slogging through Blighttown, but for the most part?
Just out here enjoying the ride out in Anor Londo (which appears to be the only non-depressing location in the entire game??)
Such a wholesome YouTube comment. I havenโt uploaded in years, but people keep coming back and leaving comments. Almost all of them positive too.
And for streamers, make sure youโre uploading to YouTube every week ๐ค. The system works. But you have to put the work in!
Got to meet
@Elajjaz
for the first time IRL. What a cool freakin dude. Of course Iโm a bonehead and didnโt get a picture. Have this stock photo for now. Next time! ๐ฅ
My youngest wants to be a YouTuber when she's older, and honestly the notion of that scares the hell out of me. I can obviously see the appeal, especially when she sees Mom and Dad grinding away in the creator world every day.
The almost nonexistent work-life balance, constant