Eepsita Gupta @Eepsita Twitter profile

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Eepsita Gupta

4 years

The genius of how @duolingo grew from 5M to 200M users in 5 years (!!!) using product-led growth. A long thread. Saddle on 👇🏾

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Eepsita Gupta

@Eepsita

2 years

In a @flyspicejet flight from Delhi to Srinagar & omg, the captain killed it! They started off in English, but I only began recording later. Idk if this is a new marketing track or it was the captain himself, but this was so entertaining & endearing!

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Eepsita Gupta

@Eepsita

1 year

Happy 28 to me! 🥳

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Eepsita Gupta

@Eepsita

1 year

My dating life is now a matter of national interest. Incredible.

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Eepsita Gupta

@Eepsita

11 months

Just learnt that you and I share birthdays @nikhilkamathcio . Be funny if we’ll also share an anniversary, no?

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Eepsita Gupta

@Eepsita

1 year

Ya girl is being offered carry because of her Bumble reach. If this isn’t @peakbengaluru , I really don’t know what is.

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Eepsita Gupta

@Eepsita

11 months

Green flag

Saurabh Sharma

@randomusements

2 years

Dean of FMS Delhi spamming 16 batches of FMS with his wife's YouTube channel link

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Eepsita Gupta

@Eepsita

1 year

Bangalore really needs more women, wtaf

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Eepsita Gupta

@Eepsita

1 year

Applied for a Sri Lanka visa at 1:40PM. Got an approval at 1:51PM. Schengen, take notes.

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Eepsita Gupta

@Eepsita

11 months

Friends. I can’t.

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Eepsita Gupta

@Eepsita

3 years

Grief is a heavy word. Months ago, Fluffy, my younger sister, was diagnosed with cancer. Given her age, 14, some doctors recommended against surgeries. They insisted we let her go. But how could we? Without a shot at survival of the best family we could’ve added to ours? (1/9)

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Eepsita Gupta

@Eepsita

1 year

Hope you had a warm, love-rich Diwali! ✨

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Eepsita Gupta

@Eepsita

1 year

So well, this happened.

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Eepsita Gupta

@Eepsita

4 months

This is alarming. And if you’re a ~30+ yo male who’s taken Covishield, you should know this. 6 healthy men, with no past health issues, have lost their lives to a cardiac arrest within minutes of getting one. All within my 1st or 2nd degree network, in the past 3 months. The

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Eepsita Gupta

@Eepsita

1 year

In an Uber towards the airport in Bombay and the cab driver just told me: “Ma’am, aapko side mein dhoop lagegi, shaam ka time hai. Aap beech mein baith jao, AC ki hawa bhi achhi aayegi.” Bombay yaar 🥺🤌🏽

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Eepsita Gupta

@Eepsita

2 years

why did I quit tech twitter? it’s because of y’all I have the dreams to build 4 goddamn startups and now all that I have left is 4 expired domains

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Eepsita Gupta

@Eepsita

2 years

started 2 product-led startups: they never got off the ground, too much VC dependence before monetisation. and maybe not the most personally gratifying. started 1 service-led startup: I’m at a $30k+ ARR even before launching it to the rest of the world! never give up fam 💕

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Eepsita Gupta

@Eepsita

1 year

The newest 5AM Club of Bangalore ⛰️ Had so much fun organizing and going to this Makalidurga trek with @amal_vats , @malikgarv & 4 other friends. Where should we go next?

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Eepsita Gupta

@Eepsita

11 months

Every single time I fly out via blr T2, I am reminded of what an absolute stunner it is 🤌🏽

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Eepsita Gupta

@Eepsita

5 months

The singular, most liberating idea I’ve picked up in 28.5 years of my existence: No one is thinking about us enough for us to be affected by it. We’re the only ones thinking of ourselves enough. Which makes it the only avenue worth investing any energy in. Invest in it.

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Eepsita Gupta

@Eepsita

2 years

A friend from IITB who’s working at Oyo as a product manager is looking for his next gig. If anyone’s looking for a sharp PM, lmk. Happy to connect!

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Eepsita Gupta

@Eepsita

1 year

A woman, who, on realizing she doesn’t have fevikwik to fix her earring for the evening, improvises and solders her earring to fix it instead 🤓👋

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Eepsita Gupta

@Eepsita

10 months

@ravihanda Binoculars, periscope, engraved wooden plaque with a picture of him/ you two. If he’s into plants, plant accessories. If into fitness, fitness accessories. A work accessory (eg footrest for home desk). Massagers - calf massager, back massager. Car seat massager. A parody

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Eepsita Gupta

@Eepsita

2 years

Have been in Indore over the weekend and I must admit - For a city that scores a lower ‘tier’ than Bangalore, it sure has incredible infrastructure, planning and accessibility by roads. So impressed by this city.

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Eepsita Gupta

@Eepsita

11 months

Usually, I’ll ignore triggered men and their sexist gold-digger takes. But since this is picking up, time for a reality check: 1. I’m the founder of my own firm—we do brilliant work for SaaS & B2B tech orgs & make more than enough recurring revenue, tyvm. 2. I’m also a

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Eepsita Gupta

@Eepsita

9 months

sometimes when we’re lucky, happiness comes in the form of a decade and a half old friendship and the shared love for dance 💃🏽🕺🏽

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Eepsita Gupta

@Eepsita

5 months

Glowed the fuck up in 3.5+ months off this app

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Eepsita Gupta

@Eepsita

1 year

I used to love watching cricket when I was younger. Knew everything until my 4th grade. But I hadn’t been into cricket for over a decade and a half now. I wasn’t sure what happened, but I just didn’t vibe with it anymore. I’m back at home with my whole family rn and they

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Eepsita Gupta

@Eepsita

3 years

my first 4 friends in bangalore were made when i went house-hunting on a monday and the dude whose house i was seeing invited me to a puzzled pints night on thursday and i met the other 3 puzzle lovers there i knew i loved blr on my 2nd day here @peakbengaluru

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Eepsita Gupta

@Eepsita

1 year

This just opened up right next to Coolulu today. Gokarting, bowling, trampoline park. Koramangala/HSR folks - we’re never getting out of here, are we?

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Eepsita Gupta

@Eepsita

1 year

Feel too strongly about this to leave it just for Instagram. Go be you :)

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Eepsita Gupta

@Eepsita

3 years

Grief is a heavy word. All we can ask for is that you keep Fluffy in your thoughts and prayers. There won’t be a day this family doesn’t think of her.

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Eepsita Gupta

@Eepsita

2 years

sure I’ve got 4 expired domains and 2 startups that never took off. but you know something else i got that no other person who’s working for funded startups got? depleted savings 🥲

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Eepsita Gupta

@Eepsita

4 years

if you follow me, you probably know i’ve been building something, right? here’s a little more: 1. i’m building it for people in relationships 2. i’m going to be really cheesy and release an mvp on valentine’s day. sue me

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Eepsita Gupta

@Eepsita

1 year

If this is legit, this is a tough day for the folks at Fi. I was genuinely beginning to believe the Indian startup rehiring scene was gradually getting better.

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Eepsita Gupta

@Eepsita

3 years

having a full time job + a side hustle while surviving through a pandemic that's consumed so much of your country & mental health is TOUGH if you've silently been surviving too, know that it is enough. don't let twitter bully you into being more productive

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Eepsita Gupta

@Eepsita

1 year

Invited to be the emcee + speaker coach for a milestone product premiere day for one of the country’s most prominent SaaS players. Because the team trusts no one else to understand & sell the entire multi-product launch better. I love our investment into going deep into partner

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Eepsita Gupta

@Eepsita

1 year

Looking for a solid UI/UX designer with 0-1 enthu for a super early stage startup, IITB founders, strong product. Anonymous professional community app. V1 of product is ready. Need you to come in and own the UI/UX henceforth. HMU if this sounds like you?

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Eepsita Gupta

@Eepsita

2 years

unpopular opinion: sweet sambhar is the best sambhar

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Eepsita Gupta

@Eepsita

1 year

Your lady just had her first 2 goals in her weekly football games (started playing 2 months ago). Good fuckin’ Wednesday!

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Eepsita Gupta

@Eepsita

4 years

4/ Users could begin learning instantly & faced sign-up 'soft-walls'. These were optional sign-up screens, that could be avoided to continue learning. After ~3 softwalls, learners would lose their progress if they wouldn't sign up. It led to a whopping 20% increase in DAUs

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Eepsita Gupta

@Eepsita

9 months

Life outside of work lately

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Eepsita Gupta

@Eepsita

1 year

People in HSR, Koramangala and Indiranagar waiting for better roads

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Eepsita Gupta

@Eepsita

1 year

7 billion+ people in the world, yet so much of my world is right here in this picture. A very Happy Diwali from mine to yours, all! ✨

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Eepsita Gupta

@Eepsita

10 months

I have to be honest. 2023 ended on an absolute shit note. I’d convinced myself I’d healed. I’d convinced a lot of you I’d healed. And heal, I did. But this year also tore me apart. Because it brought me back to face the daunting, unanswered question of my life: who am I? I

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Eepsita Gupta

@Eepsita

11 months

Some of my happiest childhood memories involved scholastic book fairs.

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Eepsita Gupta

@Eepsita

3 years

did it hurt? when you bought a domain and it expired?

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Eepsita Gupta

@Eepsita

2 years

pictured: a 27 yo blowing off some steam at 6:30AM on a terrace in blr

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Eepsita Gupta

@Eepsita

1 year

Some trips change you forever. Just back from the most incredible & surreal 12 days in Iceland. To have done that with the midnight sun and my best friends right after a breakup at 27 was a privilege I am beyond grateful for. I’m profoundly happy.

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Eepsita Gupta

@Eepsita

3 years

2021 in review: - lived in a mountain village for 4 months - quit my job - traveled - met my partner while traveling - lost my fluffy - lived in 5 different places - became a 10k+ creator on instagram - won an ig creator reward - dived headfirst into web3 2022, i'm ready

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Eepsita Gupta

@Eepsita

1 year

I’m dying on the inside, I swear

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Eepsita Gupta

@Eepsita

4 years

2/ Duolingo's product-led growth was based on 3 main tenets: 🎮 Gamification 📊 Obsessive A/B testing 👩🏾‍🎓 Learning-driven All 10 of their product growth-hacks fundamentally rolled back to these 3.

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Eepsita Gupta

@Eepsita

1 year

Okay, folks. I've spent the last 4 weeks looking for houses in Indiranagar & Koramangala. Shortlisted 1. And the owner sold that house. If any of you know of 2/3 BHKs in the 2 areas - with sunlight and elevator, please help a lady out. You'll be my housewarming VIP.

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Eepsita Gupta

@Eepsita

4 years

19/ Concluding remarks What Duolingo & @Ginag were able to achieve in 5 yrs is a strong case for the power of product-led growth. What an absolute delight it's been to study this genius case by an org like Doulingo, built on a clear force of purpose: accessible education

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Eepsita Gupta

@Eepsita

4 years

pre-pmf startups, steer clear

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Eepsita Gupta

@Eepsita

4 years

@jilLetters @gaileyfrey you’ve won the award for the perfect reference

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Eepsita Gupta

@Eepsita

4 years

sure sex is great, but have you ever had an uber driver ask you where the drop is and then say the magic words?

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Eepsita Gupta

@Eepsita

4 months

When love comes, it’ll be like a cool breeze on a warm evening. It’ll be easy.

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Eepsita Gupta

@Eepsita

11 months

Getting a table at Toit

David

@paskana_

11 months

what do you think is harder than this?

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Eepsita Gupta

@Eepsita

10 months

Spontaneously jumped on a flight to spend the day watching the most stunning sunset with people I love on the last day of the year. What an incredible way to say goodbye to the year that was, basking in scarlet-colored gratitude. Hope you have a brilliant 2024.

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Eepsita Gupta

@Eepsita

4 years

my parents are so pure i can’t—-🥺🥺🥺

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Eepsita Gupta

@Eepsita

2 years

some personal news ✨ today is my last day at tech twitter! starting today, i’m joining travel, creator and bakchodi twitter i’m so grateful for all the experiences i’ve had and i look forward to all the ways i can disappoint you in the future! 🥰

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Eepsita Gupta

@Eepsita

2 years

“The only people who refer to their customers as ‘users’ are drug dealers and technologists.”

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Eepsita Gupta

@Eepsita

4 years

18/ Summation In all that Duo & @ginag had made possible, there were 2 biggest learnings they uncovered: 💡 Users don't know what they want. Feed everything to an A/B test 💡 Testing is a game of instinct. In infinite option-sets, you can still realistically only test the top 3

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Eepsita Gupta

@Eepsita

1 year

Part of growing up is realizing there’s strength in softness. Welcome to my soft-girl era.

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Eepsita Gupta

@Eepsita

3 years

that person in the photo? she was supposed to be back from a “4 day trip” to the mountains...4 months ago. she’s back home today, after having spent the best 4 months of her life so far. she’ll tell you more about it someday. until then, here’s her being utterly grateful

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Eepsita Gupta

@Eepsita

4 years

14/ Notifications were optimised to be sent 23.5 hrs after the app was last used. Chances are learners would be free at the same time the next day. Their tone was made to be friendly, more then guilt-provoking. Their effective copy tests brought a 5% increase in DAUs

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Eepsita Gupta

@Eepsita

3 years

And by the next morning, as a family, we’d told her all the things we would’ve hoped for her to hear. About how we couldn’t have had it any better than her. And then we took away her suffering.

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Eepsita Gupta

@Eepsita

4 years

6/ 3⃣ Streaks In potentially its most powerful gamifying trick, Duo introduced 'Streaks'. A streak is an increasing counter for the # of consecutive days a learner learns. With every successful day, learners were rewarded to keep repeating their cognitive behavior

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Eepsita Gupta

@Eepsita

1 year

On turning 28: A word I’ve loved over the course of time is ‘cusp’. Oxford defines ‘cusp’ as: “a point of transition between two different states.” It’s what I’ve felt about myself for most of my thinking life. A cusp; not just between 2, but multiple states, at all times.

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Eepsita Gupta

@Eepsita

1 year

All that AQI talk makes me feel so much more privileged and grateful to stumble upon this majestic double rainbow! HSR folks, if you can, look up!

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Eepsita Gupta

@Eepsita

5 years

I just really really really want content like this to fill up my twitter timeline, or I'll have to pause twitter until the tweet-panic wears off 😢

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Eepsita Gupta

@Eepsita

3 years

Once the tumor was removed, came the chemo sessions. The first chemo was a jolt to her. Her underbelly flared up red within in seconds, the senior doctor was called upon, and she did the best she could. And it worked! Fluffy came out of the session healthier than ever before!

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Eepsita Gupta

@Eepsita

3 years

how are you all getting through your days without your blood boiling at the gross incompetence and apathy this system has displayed for its people?

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Eepsita Gupta

@Eepsita

1 year

@Naina_2728 @worktogether_io There’s this concept called the “Bimbo effect” in workplaces, which we may sometimes unconsciously subscribe to, but should be aware of, nonetheless. This excerpt particularly calls it out in STEM.

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Eepsita Gupta

@Eepsita

4 years

1/ At volumes of millions, it's impossible to grow sustainably without ensuring retention. Such was also the philosophy of Duolingo's then VP Growth, @ginag . Alongwith growing users from outside, Gina decided to double down on growing users from inside. Enter: product-led growth

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Eepsita Gupta

@Eepsita

1 year

Y’all, I can’t make this up. They published a news article about my REACTION to all the news articles???!!!!

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Eepsita Gupta

@Eepsita

1 year

How glorious it is to finally have the privilege of consuming media written by women.

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Eepsita Gupta

@Eepsita

1 year

I was walking in a German bar with a Bulgarian friend, when a stranger (German) looks at me and goes — “Eepsita Gupta!” My friend and I are both stunned. She’s confused — “Wait, are you famous?!” I’m confused — “Wait, is he stalking me?” …

Never break kayfabe

@Tripolar_B

1 year

You ever had a racist experience but it was funny tho

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Eepsita Gupta

@Eepsita

9 months

forget peeling oranges are you going to go on cute dates with me, be completely smitten by me, play harmless pranks on each other, goof around with our friends, let me warm my feet on your back, ask me to marry you and live a happily ever after life?

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Eepsita Gupta

@Eepsita

3 years

discovered a new 20-20-20 rule for productivity & eye health. it actually works!!!

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Eepsita Gupta

@Eepsita

9 months

Someone told me since I’m indeed smart, I should post more things that prove I am on Instagram and Twitter. That people won’t be able to see me as smart if I don’t. They won’t respect me as much. I disagree. I think I am to exist and be me. There’s no “should be” to who I am.

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Eepsita Gupta

@Eepsita

1 year

One of my favorite things off late has been how many more smart, interesting and witty women I’m around. The joy of female camaraderie is unparalleled.

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Eepsita Gupta

@Eepsita

3 years

Deep dive: How @glipgg grew from 5000 to 1 million+ gamers in <3 months (!!!) 🤯 Long thread, buckle up 👇

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Eepsita Gupta

@Eepsita

4 years

how do startup founders and builders manage to remain sane against all the things going wrong in a product AND life outside the product???? asking for a friend 🐣

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Eepsita Gupta

@Eepsita

10 months

Shopkeepers are busy making sales. Mothers are bringing back their kids from school. Young people stand on tapris enjoying chai and laughing around. The world carries on, without realizing the profound loss some of us have experienced today. In the untimely demise of the force

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Eepsita Gupta

@Eepsita

1 year

Girl math is investing in stocks & MFs at the start of every month and being cautious abt big spends for the rest of the month because you “spent” too much already

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Eepsita Gupta

@Eepsita

9 months

@mrinininininini Okay but the book Midnight Library is exactly this and it is therapy.

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Eepsita Gupta

@Eepsita

4 years

7/ But its real power move was in adding 'intentioned' goal-setting at the heart of streaks: learners set their own goals of how long they wanted to learn each day. With learners giving Duolingo a reason to call them back, Duo was now able to double down on its notifications

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Eepsita Gupta

@Eepsita

4 years

5/ 2⃣ Lingots 💎 Following the abc's of any gamification handbook, Duolingo introduced their virtual currency, 'Lingots' onto the app (now gems). Earning them? You earned some for every lesson you completed successfully. Spending them? Lessons, perks & 'streak freezes'.

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Eepsita Gupta

@Eepsita

3 years

If we had only 1 day with Fluffy, we’d make it her best goddamn day ever. So we fed her chocolates, that she devoured. (Not good for dogs’ health, so don’t feed them to living dogs) And ice cream. We took her to corners of our house that were inaccessible to her before.

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Eepsita Gupta

@Eepsita

9 months

This is exclusively a sunset appreciation account now

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Eepsita Gupta

@Eepsita

2 years

being distributed to millions of Indians as “twitter user” on @inshorts this is where I peak. get ready for the downhill

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Eepsita Gupta

@Eepsita

11 months

3 founders walked into a bar. As the founder of @rockethealthIN , ofcourse @docritsin had a question on therapy and handling the mental health of the team. As a founder + creator in the personal growth & healing space, ofcourse I had a POV on it.