Engineers have to understand why they’re building a product and the value it will provide to end-users. Product managements role is to provide data to support the why.
a startup founding team is typically made up of:
1. Creator - visionary who understands the customers needs better than anyone else
2. Communicator - commercializes product and fundraises
3. Technician - builds and codes product
most startups fail not bc they can’t build a product or raise capital but bc they can’t get traction.
gtm is more important than technical cofounders understand and only realize this when it’s far too late.
To anyone I’ve offended, I just want to say, I reinvented electric cars and I’m sending people to Mars in a rocket ship. Did you think I was also going to be a chill, normal dude? — Elon
The term Rev Ops or revenue operations is the next tech buzz word that encompasses growth and go-to-market.
RevOps are the people, processes, systems, and data that drive how a biz generates revenue.
interesting to see openAI's entire GTM team is ex-slack sellers -- curious to see how successful they'll be in the long-term once they've gone through all inbound
most sales reps are afraid to reference their competitors, bc they think it looks bad to dunk on the competition.
but this doesn’t help educate the customer or build trust.
instead of avoiding talking about the competition, address your biz’s unique approach to solving the
Product led growth is often confused with product led sales, however PLS:
1. Increases the perceived product value with sales
2. Product adoption by few people to enterprise-wide
3. Connects usage with decision maker
4. Enables biz to go upmarket
“When you read biographies of people who've done great work, it's remarkable how much luck is involved.
They discover what to work on as a result of a chance meeting, or by reading a book they happen to pick up.
So you need to make yourself a big target for luck, and the way
As the saying goes, your network is your net worth. But how often do we truly understand the value of our network?
I recently took a closer look into my network and the results weren't what I was expecting:
1. Majority of my connections are at companies I've never worked at
Why is product development still viewed as a manufacturing process with assembly-line success metrics:
1. Build exactly what the GTM team tells Engineering to build
2. In the order requested
3. As fast as possible
Product Management is then tasked with collecting a shopping
finally can say:
-
@danmzurek
has joined ScienceIO to lead sales. Dan spent the last six years at mparticle from nearly day 0.
- Sarah Bierenbaum joined to lead customer success. Sarah previously lead CS at hyperscience and olo.
extremely grateful
Large Language Models, having turned human language into a programming language / API, make interacting with software and information as easy as typing or speaking, and as a result, we use software for infinitely more things, and get infinitely more value out of any data we
Looking forward to connecting with folks at
#RampUp19
next week.
@mParticles
is hosting a happy hour and a dinner -- so feel free to reach out and connect with us here to discuss what else you'd like to do with your data.
#DoMoreWithYourData
#cdp
#martech
Veradigm has signed a definitive agreement to acquire
@ScienceDotIO
, a leading AI platform and foundation model provider for healthcare. Read the full press release: |
#EHR
#GenAI
I'm super excited to announce Data Master from mParticle! Standardize your data collection, enforce various data types, and maintain a centralized data plan across all of your business units -- giving you greater control over your data.
Excited for tomorrows webinar with former Head of Data Analytics
@Disney
and co-founder of Cognetik,
@Matt
Alexander to discuss best practices for implementing
@mParticle
's SDK with Merritt Tidwell.
Great to see another one of
@mparticles
clients,
@okcupid
using data to better inform their marketing campaigns -- How OkCupid’s Product Enhancements Inform Its Marketing Strategy
@AdExchanger
working at only one biz in your career creates unintended consequences in becoming overly confident in one’s decisions / thought process and lack of different perspectives
"The level of trust you receive from consumers is based on a commitment to the quality of that customer experience, where you don't need to go out and create some gimmicky tactic...What it boils down to is, there has to be some sort of equitable value trade-off"
“It’s not just us going out and trying to solve problems for the customer. We have to work with the ecosystem, and we have to have an open approach.” – Adam Biehler
@a_biehler
#Postback18
Don’t miss mParticle’s
@David_Spitz
and
@PaulMand
on-stage at
#PROGIO
as they cover everything CDP: from the different types to how to build a business case to the steps you’ll need to take before implementing one.
Discussing how brands look inwards and align your organization around our customer — ultimately building a data strategy is no longer an exercise in futility.
@mParticle
@Braze
@RGA
There's a reason why brands like
@JetBlue
,
@Airbnb
,
@StarwoodBuzz
are taking over the industry -- leveraging
@mParticles
CDP. We're hosting a dinner with
@urbanairship
at Soho Beach House and an after-party at Bâoli -- would love to have u join us. Shoot me a msg if interested.
Pumped to be in Vegas next week for
#MAU2018
@GrowCo
. DM if you’ll be there and I’ll get you on the list for a few parties and events that
@mParticles
is hosting.