Danielle Vermeer @DLVermeer Twitter profile

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Danielle Vermeer

@DLVermeer

8 months

Etsy isn’t Etsy-ing anymore because of the “junkification” effect Here’s what happened…

amanda

@amandabb__

8 months

etsy is not etsy-ing anymore this is sick why it feel like i’m shopping on shein ?!?!

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Danielle Vermeer

@DLVermeer

3 months

Gen Z vs. Millennial descriptions on resale sites millennial: sequin shorts I wore to the club with Jeffrey Campbell boots in 2011 = $15 gen z: vintage RARE Forever21 sequin leopard print shorts similar to viral vintage Charlotte Russe shorts = $298 the shorts:

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Danielle Vermeer

@DLVermeer

2 years

Hot take: most Gen Z consumers don't even know what quality fashion looks & feels like

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Danielle Vermeer

@DLVermeer

4 months

The cheaper the brand, the more polyester they use

Danielle Vermeer

@DLVermeer

4 months

“Sheinification” refers to the enshittification of clothing quality, driven by fast fashion Here's WTF is happening in the fashion industry & why the quality of clothes has 📉...

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Danielle Vermeer

@DLVermeer

8 months

“Junkification” is when platforms get flooded with low-quality, cheaply made products The shift often occurs when under pressure to scale & be profitable • Etsy: handmade → manufactured • Poshmark: secondhand → dropshipping “boutiques” • Amazon: 1P → random 3P sellers

kate wagner

@mcmansionhell

1 year

has anybody written a piece about how Etsy is no longer really about selling handmade crafts and has instead become a mere middleman for AliExpress?

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Danielle Vermeer

@DLVermeer

3 months

this SNL skit perfectly sums up consumers’ paradox with fast fashion them: the clothes are cute & cheap but they smell like gasoline…there’s no forced labor or shady stuff going on, right? brand: if there was, would you stop buying it? them: no 😕

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Danielle Vermeer

@DLVermeer

6 months

The average SHEIN shopper isn’t a broke teen girl It’s a 35-year-old woman who “cares about sustainability” & spends $1200 per year on clothes

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Danielle Vermeer

@DLVermeer

27 days

obsessed with this editorial of vintage designer bags paired with tech from the same era

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Danielle Vermeer

@DLVermeer

8 months

This video went semi-viral (230K) and asked handmade / vintage sellers where they went after Etsy: • flea markets • local stores / boutiques • Instagram / Shopify stores • shut down their small biz • new platforms ( @teleport__app , Michael’s new marketplace)

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Danielle Vermeer

@DLVermeer

2 months

I always hear thrifting online is too hard / time-consuming / overwhelming Here are some tips that make thrifting online easier...

Danielle Vermeer

@DLVermeer

3 months

this SNL skit perfectly sums up consumers’ paradox with fast fashion them: the clothes are cute & cheap but they smell like gasoline…there’s no forced labor or shady stuff going on, right? brand: if there was, would you stop buying it? them: no 😕

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Danielle Vermeer

@DLVermeer

9 months

I don't know who needs to hear this but “vegan leather” is just plastic.

Kylie Jenner

@KylieJenner

9 months

preview drop 001 of Khy now on and join the waitlist to be the first to shop my limited edition first drop

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Danielle Vermeer

@DLVermeer

2 months

this is why millennials have “vintage” Forever 21 but gen z won’t have vintage Shein in another 15-20 years

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@010102iv000

2 months

the cheap shit i bought from old navy in 2015 is in an entirely different class from the "nice" clothes i can buy now, and the niche luxury pieces i bought in 2010 are essentially indestructible heirlooms. the world is so much worse in every stupid way

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Danielle Vermeer

@DLVermeer

1 year

thinking about that time someone on poshmark called this Emilio Pucci set an “Italian clown costume” and sold it for $11

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Danielle Vermeer

@DLVermeer

24 days

sorry to be a boomer about this but i hate how everything is polyester now bring back 100% cotton, linen, silk, etc.

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Danielle Vermeer

@DLVermeer

2 years

In last 10+ years, the quality of fashion has degraded, accelerated by rise of fast fashion When clothes aren't built to last & your closet is full of cheap polyester items you've worn once... then of course fashion is considered a disposable good Let's unpack the issues...

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Danielle Vermeer

@DLVermeer

5 months

what I think happened in the Shein / Jaded London debacle: 1. Manufacturer error Shein has a network of manufacturers that could overlap with Jaded London (also fast fashion btw) & the factory accidentally sewed in both tags or…

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@fuitsnack

5 months

im laughing so hard because a girl on tiktok bought an $180 set from jaded ldn and it came with a shein tag and now jaded ldn is in the replies fighting for their lives against teenagers

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Danielle Vermeer

@DLVermeer

4 months

“Sheinification” refers to the enshittification of clothing quality, driven by fast fashion Here's WTF is happening in the fashion industry & why the quality of clothes has 📉...

Kyla Scanlon

@kylascan

4 months

On Shein: - Their clothes are 65% polyester (double Zara & H&M!) - - Laundering polyester is responsible for ~35% of the microplastics in the ocean - They ship between 2-3 billion items a year - Their emission grew by 52% last year - They've 10x'ed their lobbying spend in

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Danielle Vermeer

@DLVermeer

2 years

@MylesTW Yes, mushroom or pineapple or whatever leather exists, but the vast majority of faux leather is plastic. Polyurethane, to be exact.

Danielle Vermeer

@DLVermeer

2 years

I don't know who needs to hear this but "vegan leather" is just plastic.

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Danielle Vermeer

@DLVermeer

1 year

The Summer I Turned Pretty proves you can be a teenager in your 20s & 30s because this was all of us in the latest episode

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Danielle Vermeer

@DLVermeer

1 year

Resale is not the solution to overproduction in the fashion industry. Case in point: ZARA donating a season’s worth of clothes to the thrift store.

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Danielle Vermeer

@DLVermeer

2 months

The “junkification” of Etsy has turned into “Temu-ification” • 30% of Temu’s top women’s clothes are also listed on Etsy but “for much higher prices” • 76% of top Temu jewelry are on Etsy

Danielle Vermeer

@DLVermeer

8 months

Etsy isn’t Etsy-ing anymore because of the “junkification” effect Here’s what happened…

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Danielle Vermeer

@DLVermeer

2 years

@TurnerNovak His bio is a “professional Google Maps player.” Dude made Jeopardy out of Maps 🤯

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Danielle Vermeer

@DLVermeer

2 years

Summary: Gen Z doesn't understand quality in fashion due to: - Accessibility - Manufacturing - Haul & dupe culture Hypothesis: Gen Z will value quality when they experience it first-hand—likely through affordable, secondhand fashion that was made to last

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Danielle Vermeer

@DLVermeer

2 years

Issue #1 : Accessibility I've read 1000s of comments on Twitter, TikTok & IG from fast fashion shoppers Shein shoppers are THE most defensive & justify buying lower-quality fashion due to: • affordability • size inclusivity • trends • convenience

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@sageyblanco

2 years

we killing the planet for shein fits…this is crazy

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Danielle Vermeer

@DLVermeer

1 year

Curation is the future of (re)commerce A small thrift store in Charlotte, NC hosted a Taylor Swift Eras Tour themed thrift pop-up The store owners sorted 3000 units of secondhand clothes & accessories to curate 1 rack per album

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Danielle Vermeer

@DLVermeer

2 years

Issue #2 : Textile Manufacturing Gen Z closets are full of polyester clothes because the man-made material now accounts for 60% of new textile production Why? It's cheaper than natural fibers FYI—acrylic, polyamide, polyester, nylon, spandex, polypropylene are all made from oil

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Danielle Vermeer

@DLVermeer

3 months

The plot thickens! After the first video went viral (1.9M in 12 hr)… TikTok girlies went full FBI on this Depop reseller & found even more 👀 FWIW: sellers can price however they want on P2P resale sites, but doesn’t mean it’ll sell Here’s the tea…

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Danielle Vermeer

@DLVermeer

1 year

“The Birth of Shein” Photographer Samuel Greenhill staged this photo in protest of the fast fashion brand launching a pop-up in Ohio

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Danielle Vermeer

@DLVermeer

3 years

The @sylvaniandrama TikTok account is unhinged Gen Z perfection. “We only wear sustainable vintage.” “How do you afford that?” “My Dad owns Shein.”

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Danielle Vermeer

@DLVermeer

2 months

how to understand different resale sites: • Depop: resale for Instagram influencers • Etsy: handmade (used to be at least) • Poshmark: resale for Millennials • ThredUP: online consignment • Teleport: TikTok for thrifting • Ebay: boomers' basement • Vinted: closet cleanout

Lakyn Thee Stylist

@OgLakyn

2 months

I have a confession: I don’t understand Depop.

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Danielle Vermeer

@DLVermeer

2 months

@ambernoelle I always think of this @TheOnion article when my Wisconsin family plays euchre or liverpool rummy

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Danielle Vermeer

@DLVermeer

2 years

A few updates since this blew up: 1. many Millennials haven’t experienced quality fashion too 2. quality is a systemic issue in the global fashion industry—it’s not just a consumer issue 3. my POV: folks will do better when they know better & have easy, affordable alternatives

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Danielle Vermeer

@DLVermeer

3 months

@ladidaix tbh sellers can price items however they want! I'm just shocked that someone actually paid $200 for these when they could've taken 3 seconds to Google image search it + find it for $15 on Poshmark

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Danielle Vermeer

@DLVermeer

2 months

what wearing the skirt on the left vs. right feels like

Lakyn Thee Stylist

@OgLakyn

2 months

The difference between a skirt cut on the bias vs. not. It's hard to unsee once you know what you're looking for.

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Danielle Vermeer

@DLVermeer

2 years

Issue #3 : Haul culture 2 in 5 Gen Z-ers purchased a product after seeing it in a "haul" video ( @MorningConsult ) Why pay $40 for a 100% cotton shirt when you can buy 10 shirts for $4/ea? After all, for 1 in 7 items you'll only wear it once ( @CBinsights )

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@sageyblanco

2 years

we killing the planet for shein fits…this is crazy

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Danielle Vermeer

@DLVermeer

3 months

PSA: styling =/= selling Resellers selling something to a stylist who then styles their client in that item does not mean that the reseller styled the client too

Danielle Vermeer

@DLVermeer

3 months

What sparked this whole drama? It likely started 24hr ago when the seller posted a viral video (2.6M) about selling the yellow dress to Sabrina Carpenter’s stylist TikTok girlies went sleuthing & rest is history🕵🏻‍♀️ BTW Depop is featuring this seller on IG today (700K followers)

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Danielle Vermeer

@DLVermeer

3 months

Commenters found the alleged “burner” account for this Depop reseller It looks like they’re using it to source items & resell on their main account Classic “buy low, sell high”…right?

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Danielle Vermeer

@DLVermeer

8 months

@VictoriaFutures so true—there are still gems to be found but it takes a ton of searching/sorting/filtering/researching and most shoppers don’t have the patience, skill, or time to do that 😕

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Danielle Vermeer

@DLVermeer

3 months

@plugyuri saw this viral tiktok (1.6M views) calling out the $298 price tag sellers can price however they want but truly shocked that someone bought these for $198 today

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Danielle Vermeer

@DLVermeer

8 months

@casatino this is so disappointing! would love to see the rugs you make!

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Danielle Vermeer

@DLVermeer

4 months

The quality of fashion has declined significantly over last 10-20 years Even fast fashion from 15 years ago was higher quality vs. current fast fashion—Forever 21 had 100% silk, cotton, etc clothes! Millennials may have “vintage Forever21” but Gen Z won’t have “vintage Shein”

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Danielle Vermeer

@DLVermeer

2 years

@MylesTW a high-quality leather jacket will last generations you can find 100s of vintage leather jackets for <$50 on resale sites try @the_gem_app to search Poshmark, The RealReal, Ebay, etc. all in one place

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Danielle Vermeer

@DLVermeer

2 years

Issue #4 : Dupe culture TikTok, Shein, and faster trend cycles are driving demand for dupes Half of Gen Z has purchased fake products or dupes • 2022: 52% intentionally purchased fake item online within last year • 2019: 14% intentionally purchased

Danielle Vermeer

@DLVermeer

2 years

TikTok hashtags related to dupes have hundreds of millions of views But some creators caution: “Our urge to find a dupe for everything has us in an f-ing chokehold. My fashion sisters in Christ, everything is not meant for everybody.” Plus, fakes are illegal 🙃

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Danielle Vermeer

@DLVermeer

2 years

@dieworkwear it is truly unhinged Gen Z perfection

Danielle Vermeer

@DLVermeer

3 years

The @sylvaniandrama TikTok account is unhinged Gen Z perfection. “We only wear sustainable vintage.” “How do you afford that?” “My Dad owns Shein.”

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Danielle Vermeer

@DLVermeer

23 days

4.8 million people saw this video about toxic metals in tampons A new Berkeley School of Public Health study found lead, arsenic, & other toxic chemicals in tampon brands like Tampax & Kotex Apparently this is the “first paper to measure metals in tampons” ???

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Danielle Vermeer

@DLVermeer

2 months

Google x Condé Nast launch "The Vogue Archive" @Google 's Arts & Culture division partnered with @CondeNast to digitally catalog & share 15,000 "never-seen-before images" Search by model, photographer, color, decade, category, fashion house, etc.

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Danielle Vermeer

@DLVermeer

3 months

More commenters went digging & found these Blue Hollister shorts: • bought $35 • resold $93 • 166% markup Pink Hollister shorts • bought $10 • resold $88 • 780% markup FWIW: arbitrage isn’t against the rules, but it’s frowned upon in thrifting communities

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Danielle Vermeer

@DLVermeer

5 months

2. Switcheroo Shein manufactures dupe of Jaded London set Then buyer purchases REAL & DUPE sets, but sews in the Jaded London tag when returning the dupe to get a refund for the price of the real set This happens with luxury bags 😅

More retailers are requiring RFID tags, as TikTok calls out counterfeit products in stores

With counterfeit products showing up on U.S. luxury retailer shop floors, security and tracking are a growing concern for brands and retailers alike. The solution, according to some, is to equip...

www.glossy.co

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Danielle Vermeer

@DLVermeer

1 year

@lvamsgatthebeep People are pissed that someone on TikTok reworked a vintage dress But they’re not pissed that we dump 15 million tons of clothing waste in Ghana *each week* Or that Goodwill gets so many wedding dresses that they resell them in basically a dumpster for $14 each

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Danielle Vermeer

@DLVermeer

3 months

Reminder: Resale is not the solution to overproduction in the fashion industry.

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Danielle Vermeer

@DLVermeer

3 months

What sparked this whole drama? It likely started 24hr ago when the seller posted a viral video (2.6M) about selling the yellow dress to Sabrina Carpenter’s stylist TikTok girlies went sleuthing & rest is history🕵🏻‍♀️ BTW Depop is featuring this seller on IG today (700K followers)

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Danielle Vermeer

@DLVermeer

8 months

@teleport__app Want to learn more about fashion, tech, & resale? Follow these experts: • @AjaSaysHello • @OgLakyn • @lingerie_addict • @rianphin • @justsarahdavis • @DLVermeer Get @teleport__app : shop vintage, handmade, & upcycled fashion from outfit videos

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Danielle Vermeer

@DLVermeer

11 months

gen z vs. millennials on resale sites: millennials: this is a zebra print dress I wore to homecoming in 2003 = $10 gen z: vintage y2k goth bimbo zebra print dress with hot pink accents = $40 the dress:

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Danielle Vermeer

@DLVermeer

3 months

Moral of the story of the “vintage rare Forever21 sequin shorts”: • sellers set the LIST price however they want • but buyers determine the SELL price based on demand, trends, rarity, etc. • arbitrage isn’t against the rules but it can feel icky

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Danielle Vermeer

@DLVermeer

2 months

2. Know your measurements 📏 Vintage size labels are often different vs. modern sizing (thanks, vanity sizing!) Take your actual bust, waist, hip, etc. measurements & keep them in your notes app for when you're thrifting IRL or online How to measure ⤵️

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Danielle Vermeer

@DLVermeer

9 months

@reaIsnowhite wait isn’t this the same teen girl who intimidated grown-ups this summer?

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Danielle Vermeer

@DLVermeer

1 year

Shein defenders and Depop reseller haters are two sides of the same coin.

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Danielle Vermeer

@DLVermeer

6 months

According to the UBS Securities report, avg SHEIN shopper: • 34.7 years old • spends 60% more on clothes vs. avg U.S. shopper • 30% say fashion is less important than value & comfort • shops at Amazon, Walmart, Target, TJMaxx TL;DR— they can afford to *not* shop at SHEIN

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Danielle Vermeer

@DLVermeer

2 years

I don't know who needs to hear this but "vegan leather" is just plastic.

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Danielle Vermeer

@DLVermeer

8 months

fast fashion brands: sustainability! conscious collections! takeback programs! also fast fashion brands: we pump out 10,000 new styles per day & 80% of all clothes end up in landfill

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Danielle Vermeer

@DLVermeer

1 month

This is a skill issue You can find 100% cotton clothes at any thrift store. If IRL isn’t an option, then try these online thrifting tips…

personal anatomical

@collnsmith

1 month

I'd love to go to a store and buy cotton clothes. There's nowhere to do that though

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Danielle Vermeer

@DLVermeer

6 months

Reminder: what people say ≠ what they actually do Gen Z & Millennials SAY they’d pay more for sustainable items But they’re also more likely to shop Shein, Temu, etc. In fact, Shein shoppers even make MORE sustainability claims vs. the avg consumer 🤯

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Danielle Vermeer

@DLVermeer

3 months

tired: $400 Shein hauls of 60 polyester clothes that’ll last 2 washes wired: $400 of quality secondhand & vintage designer clothes that’ll last 20+ years

Lakyn Thee Stylist

@OgLakyn

3 months

What I would buy on TheRealReal if I had $400 to spend on clothes like Latto:

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Danielle Vermeer

@DLVermeer

8 months

biannual reminder that “vegan leather” is just plastic and plastic is made from petroleum

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Danielle Vermeer

@DLVermeer

3 months

TIL some depop sellers are cutting off tags from $10 Shein items & reselling as "vintage inspired" for $30+

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Danielle Vermeer

@DLVermeer

2 months

1. Thrift Wishlist 💚 Newbie thrifters feel overwhelmed bc there are SO many items & they don't know how to translate their style vision • make vision board @Pinterest or @landing__space • get specific on what you're looking for: ❌ “dark academia” ✅ “argyle sweater vest”

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Danielle Vermeer

@DLVermeer

1 year

@mattxiv I think about this video almost weekly

Danielle Vermeer

@DLVermeer

3 years

The @sylvaniandrama TikTok account is unhinged Gen Z perfection. “We only wear sustainable vintage.” “How do you afford that?” “My Dad owns Shein.”

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Danielle Vermeer

@DLVermeer

1 year

@lingerie_addict Related: - Some Depop resellers cut out the tags on Shein clothes and label as “vintage” or “no brand” - Equating access to cute clothes with fundamental human rights

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Danielle Vermeer

@DLVermeer

1 year

Brands like ZARA are using thrift and secondhand channels to get rid of overstock or unsold inventory. It’s of course better than sending to landfill, but doesn’t address the root cause…

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Danielle Vermeer

@DLVermeer

6 months

I've read 1000s of comments on Twitter, TikTok & IG from fast fashion shoppers Shein shoppers are THE most defensive & justify buying lower-quality fashion due to: • affordability • size inclusivity • trends • convenience • nihilism (yes, really)

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Danielle Vermeer

@DLVermeer

27 days

Fast fashion is a form of single-use plastic

michellegoad

@michegoad

27 days

Controversial Customer Quote: “At some point people will decide between doing their laundry or just ordering new clothes on Shein” - Parent of Gen z 16 year old and 13 year old. Will clothes become the new paper towel? If costs go towards zero for new apparel, how does that

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Danielle Vermeer

@DLVermeer

7 months

Marketplace is the only reason I still have Facebook because where else can you find a vintage vanity like this for $60??

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Danielle Vermeer

@DLVermeer

5 months

⚠️ Buyer Beware some boutiques & depop resellers buy Shein in bulk and resell for $$$ see below for another viral video (2.9M+ 🚀) outing a boutique reselling Shein bathing suits for $40 TIP: use Google reverse image search before buying to avoid overpaying

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Danielle Vermeer

@DLVermeer

8 months

@teleport__app @AjaSaysHello @OgLakyn @lingerie_addict @rianphin @justsarahdavis Wow this thread resonated! 3.1M views in 12 hours 🚀 Here are 5 *actual* handmade & upcycled sellers to support this holiday season $5-100 on Teleport:

Teleport | Fashion Thrifting App

Get $10 Teleport Cash when you download Teleport! LONG PRESS the button below ⤵️

shopteleport.app.link

Danielle Vermeer

@DLVermeer

8 months

1. VAED Slow Fashion Studio 🪡 Veronica is a Florida-based upcycled fashion designer I’m obsessed with this thrifted button down she upcycled into a Vivienne Westwood-inspired top Prices: $5-75 Shop here:

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Danielle Vermeer

@DLVermeer

3 months

@katieerobinson_ SNL nailed it! It was so realistic and the funny-not-funny part is how the script is basically verbatim from Shein defenders

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Danielle Vermeer

@DLVermeer

3 months

@brianne2k most gen z wouldn’t last an hour in the asylum* where they raised us *early 2000s Abercrombie low rise jeans with 1/2 inch zippers

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Danielle Vermeer

@DLVermeer

1 year

Donation is not the solution for overproduction in the fashion industry.

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Danielle Vermeer

@DLVermeer

2 months

3. Resale search 🔎 If you know what you’re looking for, try: • @join_beni find secondhand version of new items • @the_gem_app google for all secondhand online • @thredUP , @therealreal , @vestiaireco search alerts by brand/size/$ • Encore ChatGPT for resale shopping

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Danielle Vermeer

@DLVermeer

2 years

@noclador Same vibes. Слава Україні!

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Danielle Vermeer

@DLVermeer

1 year

Hot take: Gen Z has a paradoxical relationship with fashion because many expect Shein prices for curated vintage items

sofia andrade hidalgo

@bySofiaAndrade

1 year

For the past few months, my TikTok has been full of "what she wanted vs. what she got" videos advertising thrifted style bundles, which promise the excitement of a clothing haul without the fast-fashion guilt. I talked to the people selling & buying them:

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Danielle Vermeer

@DLVermeer

1 year

@brendahashtag tired: commenting “where’d you get that?” on tiktok outfit videos wired: easily finding tagged items in @teleport__app outfit videos (Teleport is like TikTok meets Depop)

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Danielle Vermeer

@DLVermeer

5 months

Jaded London loses trust with customers with every non-transparent tiktok comment 📈1.3M views on viral video ❤️203K likes 🏷️6.6K bookmarks btw FashionNova sells the dupe Jaded London set for $35

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Danielle Vermeer

@DLVermeer

2 months

🍂

@Lovandfear

2 months

“I sat with my anger long enough until she told me her real name was grief” — C.S. Lewis

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Danielle Vermeer

@DLVermeer

4 months

Brands use polyester for a range of functional & aesthetic reasons (e.g., moisture wicking, pleating) But based on the above chart, the primary reason is because polyester is cheap Ex: 80%+ of SHEIN clothes contain new polyester, according to @business report

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Danielle Vermeer

@DLVermeer

1 year

This is the most wholesome thrifting story I’ve ever heard and it must be on @GMA

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Danielle Vermeer

@DLVermeer

9 months

TIL that Coachtopia isn’t made of real leather despite being called “Coachtopia leather” This Ergo Bag is polyurethane (plastic) on the exterior & basically bonded with leather dust glued on the interior Price: $250

Danielle Vermeer

@DLVermeer

9 months

I don't know who needs to hear this but “vegan leather” is just plastic.

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Danielle Vermeer

@DLVermeer

2 years

@AlciaMode This is why my hypothesis is that younger consumers will learn about quality fashion through secondhand & vintage Since most new clothes (including designer!) aren’t well made anymore

Danielle Vermeer

@DLVermeer

2 years

I’m convinced that Gen Z will have an “a ha” moment when they touch & feel quality fashion Most new clothes aren’t well-made, so this moment will likely be from secondhand & vintage clothes It’ll be a magical moment! 🪄

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Danielle Vermeer

@DLVermeer

2 years

@OgLakyn Cannot believe that Elsa Schiaparelli wrote this in 1936: “If you own a fairly large variety of cheap clothes…you will never appear chic; cheapness is always apparent.” Timeless style advice!

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Danielle Vermeer

@DLVermeer

2 months

when someone says they’re looking for “gingham croquette” style this summer

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Danielle Vermeer

@DLVermeer

9 months

The rebranding of “vegan leather” is one of the greatest marketing hacks of the last decade The vast majority of faux leather (fka “pleather”) is just plastic— polyurethane or polyvinyl chloride, to be exact

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Danielle Vermeer

@DLVermeer

1 year

The root cause of excess inventory is overproduction relative to consumer demand Brands are making too much stuff that consumers don’t want—leading to too much stuff overall This is why fast fashion brand SHEIN’s “on-demand” model is interesting (in theory of course)

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Danielle Vermeer

@DLVermeer

1 year

So what should you do if you want to shop fashion more sustainably? • buy less • buy better • keep longer • buy secondhand What should fashion brands do to minimize overproduction? • improve forecasting • manufacture small batches • invite consumers to co-create

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Danielle Vermeer

@DLVermeer

2 months

tired: paying $298 for “vintage RARE Forever21” sequin leopard print shorts on Depop wired: paying $59 to this upcycled fashion designer who makes these same shorts

Danielle Vermeer

@DLVermeer

3 months

Gen Z vs. Millennial descriptions on resale sites millennial: sequin shorts I wore to the club with Jeffrey Campbell boots in 2011 = $15 gen z: vintage RARE Forever21 sequin leopard print shorts similar to viral vintage Charlotte Russe shorts = $298 the shorts:

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Danielle Vermeer

@DLVermeer

3 months

@plugyuri Who is buying $200 Forever21 shorts?? Why aren’t they screenshotting & using Google reverse image search? There is a small biz designer on TikTok who is making these sequin Charlotte Russe shorts for less than $200 too 😭

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Danielle Vermeer

@DLVermeer

23 days

Junkification is ruining shopping online • SHEIN launched a marketplace to compete vs. Amazon • Temu launched even cheaper marketplace vs. SHEIN • Amazon launching direct-from-manufacturer discount store to compete vs. SHEIN & Temu

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Danielle Vermeer

@DLVermeer

2 years

Vintage is always secondhand, but secondhand isn’t always vintage. By definition: • Vintage: 20+ years old • Antique: 100+ years old • Secondhand: aka pre-owned, pre-loved, used, thrift, resale But if Y2K fashion is now technically “vintage”, has it lost all its meaning?

GREG ISENBERG

@gregisenberg

2 years

Rebranding "second-hand goods" to "vintage" is one of the greatest marketing hacks of our generation

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Danielle Vermeer

@DLVermeer

1 year

Hot take: if you’re too embarrassed to say it’s SHEIN, then you shouldn’t have bought it in the first place.

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Danielle Vermeer

@DLVermeer

8 months

@_laurairl working on one rn ✍️

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Danielle Vermeer

@DLVermeer

2 years

Lululemon “We Made Too Much” sale @lululemon is discounting 1000s of extra activewear & athleisure items because they “made too much” Is this just a cutesy name for end-of-season markdowns? Or a hint of deeper issues? 🤔 (channeling Charles Gross): Let’s talk about it…

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Danielle Vermeer

@DLVermeer

2 years

🦉Duolingo’s TikTok strategy @duolingo has one of the most viral (& unhinged) accounts on TikTok Global Social Media Manager Zaria Parvez recently shared a @linkedin post dispelled myths about the language learning app’s social media strategy Here’s what’s behind the owl…

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