English teacher→Messaging coach | Built authority in an extremely competitive field. I help coaches create powerful messaging to stand out & serve dream clients
I was earning $40k,
living in a foreign country,
and traveled the world at 23.
because I reflected on a question few do:
Why do you do
what you do
the way do you it?
Do you run your biz / post content because an authority told you so? or because it's how everyone does it?
🧵
@startupsharma
Intellectualizing your problems can lead to years of procrastination, overthinking and never putting stuff out there,
which often people dumber than you spend zero minutes doubting.
@Theholisticpsyc
So true! authenticity doesn't equal extroversion, it's more about taking layers of conditioning off and becoming comfortable with who you truly are
You're not 50% responsible for your communication with someone.
Whether it's a friend, your partner, or your audience:
The responsibility is 100% yours and 100% theirs to make communication work.
Some barely get comments.
A few get superficial one-liners.
My posts barely reach 200,
but they get paragraphs.
When someone's willing to invest energy in leaving quality comments, you know they love your brand.
Value yourself to be selective
with the audience you attract.
You don’t become an authority
by telling people you’re an authority
You become one
by showing them you’re an authority
If your audience doesn’t see the conviction behind your words,
because your content gives follower energy
change the game and lean into
leader energy
Don't bet on safety.
It's an illusion.
Instead, build trust with yourself so when that illusion of safety burst, you'll be alright.
This is a picture I took exactly a month ago to this day,
about 15 minutes before my backpack was stolen with everything in it.
I thought I was
I quit.
I'm done with this sh**.
Who the F is going to consume my content anyway?
I have these fleeting thoughts every day.
In fact, I've had them for the last 4 years of
promoting my coaching business on social media.
There's one big reason I never listened to those thoughts.
120 days left in 2024.
Heart-centred entrepreneurs get the most out of it by:
⍟leaning into specificity & true leadership in content
⍟nailing their messaging that builds demand for their offer
⍟BEING the type of person who does what’s necessary
What will you be focusing on?
I don't think most entrepreneurs realize how important this is...
I wasn't born with business skills.
My parents were both hard-working factory workers.
Yet I unknowingly picked up one skill that always helped me build a sustainable business.
This skill, or rather soft skill,
Don't believe what people say
They tell you who they are based on the actions they take.
The same goes for you.
You don't just communicate to people with your words,
you communicate who you are with your behavior.
Fuck the hustle bros telling you what to do
It’s not what you do that gets you to what you want
I’m telling you this this after
✭ years of hustling for 10-12 hours a day, overbooking my calendar with work, events and clients,
✭ no weekends, only when I took 5-7 days off to
@AlexHormozi
True! Most people just bitch about how rich they are
All you need is channel that energy into believing it’s actually possible for you, too
“I’ll monetize when I reach 1K followers.
“I’ll celebrate my wins when I get to my first $5000.”
“I’ll be more vulnerable when I have an offer.”
What you’re saying is
you’re only willing to change when something external changes.
What makes you think you can’t do it now?
“I haven’t made a dime in 𝕏 and I’ve been posting for a month”
Coca Cola only sold 25 bottles
in their first year in business
Relax and put in the reps
Flexing your wins positions you as a god.
Sharing the ups and downs of your journey positions you as THE guide.
Gods are unreachable,
guides are relatable.
The quality of your brand communication
starts with quality communication with yourself.
It's not you who gets to decide what you'll do or the energy behind it.
It's the way you choose to speak to yourself.
“You’re in your mid-30s
and no house,
no wife,
no kids?
What were you doing in the last 15 years?”
I get this question ALL the time
My answer:
Building my own business and this:
@thedankoe
Show up as the person you want to become no matter how uncomfortable it is at the beginning.
You want to start hardwiring the thoughts, feelings and behaviours the person who already has what you want has.
Nothing’s ever wrong with you
You just consume way too much content from people who only show you the highlight reels.
We’re all humans trying to think logically but held back by our reactions to our emotions.
Accept your experience,
build EQ & resilience,
and tell the story.
There’s no such thing as being “afraid of camera”
It’s like saying you’re scared of a chair or a traffic sign.
People are just scared of discomfort that comes from struggling to get your lines right.
Why does recording yourself feel different from FaceTiming your bro?
You can feel successful at any moment in your life.
How powerful would your content / events / coaching seshes be if you already decided to feel successful right now?
Create from the energy of abundance,
selflessness & impact.
Week-starting message from my business coach:
Words I deleted from my dictionary
to live a more fulfilled life:
🚫 busy
No-one's busy for what's important. The best way to be honest with myself is to say: "It's not a priority."
🚫 hard
How likely are you to do something that you believe feels hard? Most Disconnected
To get you out of inaction, procrastination and overthinking,
serve others.
The ultimate productivity hack.
People have dreams.
Amateur founders have a purpose.
Entrepreneurs have a vision.
When I used to work as an English fluency & confidence coach, I wasn’t just doing it to
Don't believe everything you think.
In fact, the most helpful belief I hold that got me to where I am
is believing that 99% of what I tell myself is utter BS.
I’ve been slacking on a project I committed to, and all the shame started to come up again.
Born into a working-class family, I’ve been struggling A LOT to think about money the way an entrepreneur does.
I’ve been part of a business coaching program for over 3 years, completed
Entrepreneurship is hard
It’s hard so you get stronger,
regain your personal power
and create the life you
always wanted
Any time you come against a problem,
or you feel like you’ve tried way too many platforms, offers, business models
remind yourself every day
why you’re
I amassed 8k followers on IG
and 134k on TikTok
It still didn't blow up my biz,
mainly because I wasn't intentional with my content,
and attracted the wrong client.
Start off September with these 9 lessons creating content since 2019 taught me that which no-one talks about:
🧵
You’re not talking about your stuff enough if you’re not sick of how often you repeat yourself.
In this world of distracted and disassociated people
when your messaging is on point,
strategic repetition is your best friend.
Your content isn't lading because your prospect filters 99% of the information it's exposed to.
Aligned Entrepreneurs understand the role the Reticular Activating System plays in holding attention.
Does your content tap into
✅ novelty,
✅ repetition,
✅ relevance,
✅
shy teenage boy » confident coach
working-class parents » entrepreneur
born in the countryside » travelled to 39 countries
22 years in a homogeneous country » connecting with thousands world-wide
Most people tell me: "Csabi, you're so lucky!"
"Bro, I just know when to change."
"Steal like an artist to create content" say the gurus.
What's authentic about that?
You have a wealth of ideas the universe is sending you every day you can tap into, download and share in your own unique way.
Practice listening to your intuition.
A study (Brevet Group) showed that 80% of sales require an average of 5 follow-ups,
44% of sales professionals only follow up once,
and 98% give up after 4 tries.
Use this to your own advantage.
Procrastination on decisions
costs precious time you'll NEVER get back
You can't make a right decision,
but you can make the decision right.
Yesterday marked the 6th anniversary of me biting the bullet an moving to Japan.
I burned out grinding 7 days a week, serving clients
Just got my first negative comment on 𝕏.
Do I qualify as a real page now? 😂
Authenticity isn't not caring about other people's opinion. Caring about what others think is imprinted in our DNA.
It's not to hold back anyway.
It did drag me down for a few hours,
but I got worse
Don’t believe what people say
I used to think just because self-integrity is one of my highest values
people would keep their word.
Well, turns out they don’t…
People show you who they are
with the actions they take,
not with the words
they say.
Note to perfectionist past Csabi
Those whose judgement you’re scared of will judge you anyway.
You could work 154 hours,
or 78 hours on it.
You don’t have to hold yourself up to impossible standards, waste years playing small.
Hold yourself up to high standards.
Keep going.
You didn’t spent years accumulating knowledge and experience in your field,
which could help others experience expansion in their lives,
just to be held back by
your insecurities.
In the 1970s New York City was a shithole.
Urban decay and increased crime rates took a toll on the city’s reputation.
The reason millions of tourists flock there to this day
is because the council invested a significant amount of money and efforts in rebranding NYC into the
I lost my passport ,
laptop, credit card, and all sorts of other things
and all I can tell you
being in a foreign country without a passport and a credit card
isn’t for the faint hearted
In the last 48 hours
I had to report a crime at a police station in full Spanish
I
Don’t sell your services
Sell the concept
Coaches who create great content miss one element:
A core belief
“[X] is the best way to [Y]”
Make your messaging around the core belief your client needs to have to see changed
The client buys the concept first,
then your services
Coaching isn’t telling people what to do.
That’s consultation.
Coaching is an intimate relationship
providing all the support you can to help create permanent transformation
by rewiring the neural pathways responsible for why your client is stuck.
By ignoring this, the
Few founders prioritise this:
letting go of what no longer serves you.
Every thought you entertain makes certain neurons fire, generating energy that manifests itself in emotions.
Whether you channel that energy into self-doubt or self-trust is up to you.
There are three areas of business growth to make money
1️⃣ speaking to the right people
2️⃣ creating a banger offer
3️⃣ launching it strategically
➕Rinse and repeat to get 1% better at each.
PS. Celebrating gaining random followers isn’t one of them.
⚠️ Reminder
Some of the 𝕏 creators you compare your follower count to
have blown up because they teach others how to grow.
It’s easy to fool people into thinking all they need is more followers,
but what kind of people do those posts attract?
𝕏: a space where
15-year-olds sell life coaching,
ghostwriters post about discipline
creators with 200 followers teach social media growth,
and the real experts are paralyzed by self-doubt and procrastination to call out the BS in their industry
The last 3 weeks were hell
Having your Mac stolen in Costa Rica,
sorting out a new passport,
running your entire business on your phone,
and then realizing you can’t just order a
MacBook online in Hungary and expect to have it within a week
is no mean feat.
🥳 Today,
Something big is in the works for my community on 𝕏 🤯
Way too many seasoned experts find themselves lost and unseen in a sea of noise, missing out on sales
If you want to stand out, pull the right people in, watch out for my course on authentic brand communication &
You're doing a disservice to your audience by not telling the truth.
In a world of fake gurus,
shallow content with tips,
influencers sharing lies just to get engagement,
you stand out and gain trust to make sales by operating from integrity.
Trust is the new currency.
Being seen & vulnerable online can be really difficult at first
Trust me, I spent years wanting to post on SM but didn’t…
Then I realised:
I can’t complain about never finding people I vibe with if I never show them who I truly am
What are you risking
by not being yourself?
What better way to spend my Saturday afternoon than by the lake that holds so many of my childhood memories.
My parents used to work overtime, double shifts for my sister and me to be able to spend a week here every year.
Being close to water doesn’t just help you switch off,
Wanting to help everyone will drain you
4 years ago when I started out on socials
I could barely fill 4 spots in my membership
while working 8-10 hours a day
Had 0 replies to my emails whatever subject line I chose
A ton of people slid into my DMs, who wanted a whole
No-one’s going about their days saying:
“I'm on a quest to align my chakras and vibe with the universe until my soul is as fulfilled as a well-fed yogi after brunch!”
Speak to people’s problems the way THEY define them:
“I’ve been working hard but don’t enjoy what do.”
What have you got to lose by sharing your strong opinions on what's backwards in your industry?
You're risking not connecting with the 10% who have the exact same view
by being scared of what the 90% will think.
What if you decided that this week everything in
your biz is always going to go your way?
The frequency you show up with
attracts your experiences
Have an amazing start
to your week!
Let’s go!
You don’t just communicate with words
You communicate with your behavior
Would you buy a course on consistency
from someone who randomly shares a few posts on 𝕏 every month?
In a world where 90% of people aren’t self-aware,
you stand out by improving your self-awareness.
No, you don't "need this reminder",
and it's not "I need to do this more often."
that will get you results.
Commit to building and maintaining the habits of thinking and behavior of the person you want to become, and you won't need another reminder.
Whenever I fly, I look down and realize how tiny my worries are compared to the vastness of the world below.
All my fellow passengers will continue their journey in different ways,
yet, I’m worried if my client will renew for another 3 months?
As we’re about to touch down,
Up to 95% of your success depends on your subconscious beliefs.
Yet you spend your time scrolling for information.
Take your foot off the brake pedal by observing what you believe about:
✶ failure
✶ money
✶ success
✶ your worth
✶ your identity
✶ successful people
You can have the best coaching programme and have your prospects scroll past your content.
They go about their days, repeating the same mistakes and not getting results.
It’s not the lack of information that stops them,
it’s their blind spots.
Create content addressing those.
It’s easy to
✮consume & agree with what you see,
✮people out on mistakes,
✮flex wins.
It’s hard to
✮reflect if you actually embody those ideas,
✮admit you’re making mistakes the same mistakes, too;
✮show your struggles.
We both know choosing which
will help you grow.
I’m full of ideas to share with my clients at this week’s trainings to inspire epiphanies,
and I got the energy of a Duracell Bunny for the week
just because I wasn’t grinding my way through the weekend.
Your clients don’t want a zombie to serve them.
Have an awesome week!
Your 𝕏 feed is the way it is because you allow it to be.
🚨 A gentle reminder to y’all coaches, mentors and consultants:
Sundays are a great day to use this function of 𝕏.
You’re not available for everyone’s energy here.
You want change in the world?
It’s your moral responsibility as an entrepreneur to lead by example.
Disconnected Creators who focus way too much on money forget about social learning.
You can’t change others,
but you can show them how saying yes to change has transformed you.
Everyone tells you how important
storytelling is in your brand
but no-one
tells you how to tell those stories strategically
Here are the 5️⃣ types of stories
I always use to sell without sounding sleezy
Make the most out of August by asking yourself this one question today:
“What did I learn?”
It’s so much easier to face the challenges of your business in a new month
if you don’t judge yourself for:
the failures,
the bad days,
the times you fell off the track,
or the
Aren’t people tired of free PDF guides and Notion templates
when they already know most of them will end up collecting digital dust on their computers for years to come?
I’m an addict.
Just like so many founders,
I’m a hoarder.
I hoard courses.
The last 3 years since I went online with my business
I invested over $15,000 in courses,
and although they all helped me make the money back,
and equipped me with the business skills I need to run
Amateurs at selling
create posts that speak to the void.
Pro founders
bust objections in their content to convert more.
Masters at selling
know their customers inside out, and bust objections even before they even come up.
You can’t do a 9-5 and build a sustainable business at the same time
Not going all in will have consequences.
Or at least it didn’t work for me.
This is me, arriving in Tokyo after quitting my 9-5 in Japan; in the middle of a state of emergency because of COVID,
locked in a
You don’t lose your audience by being specific.
You lose your audience by being generic.
Impactful coaches get UNCOMFORTABLY clear on the specific person they speak to, and create offers around their specific problems
Create content that allows your prospect to self-identify.
You already know how to go above and beyond for your clients.
How you make your messaging build desire and demand for those services is a whole other set of skills to master.
I gave it all away on IG
»attracted 8k freeloaders
posted content with a conversion strategy
»didn't make the sales I wanted
realized I thought I was taking 💵 away from my audience
»rewired my beliefs
No information shifts your perspectives
as much as courageous action does.
After a week of struggles,
relying on my best Spanish to report a theft to the police,
not having a debit card to withdraw cash to apply for my passport,
and fights with Costa Rican bureaucracy
I GOT MY PASSPORT!
Let’s look at the bright side!
Who has ever had their
I don’t care about rejections on a sales call anymore
As long as my messaging is on point
It’s either a rejection because it wasn’t meant to be
or because the problem isn’t big enough yet,
and the prospect will come back
when they need my support
I used to think being a kind man was something to be ashamed of.
Society teaches us men to
always show strength, m
avoid displaying emotions
and be self-reliant
- but who gets to decide what it means to be a man?
79% of global suicides are committed by men - are we still
Never forget those bros
who were genuinely cheering for you when you had 50 followers
were the first to sign up to your email list.
The halo effect makes us focus way too much on connections with people we admire;
sometimes forgetting those who think
we have the halo effect
No copywriter will ever describe
✭ your purpose,
✭ the times you fucked up,
✭ the movement your business stands for,
✭ the struggles it took to get to where you are
as specifically and with as much emotion you can.
Your messaging comes from you.
The most powerful storyselling tool
is owning your own stories.
The stories you think are trivial
are the stories your people will find relatable.
Don’t just share you “figured out life”,
share your darkest moments.
You empower others not to feel alone
with their struggles.
The Saviour Complex will drain you.
You're not responsible for other people's input.
When a client isn't committed to change, save yourself energy & disclaim responsibility
Sometimes the best way to teach the uncommitted
is to let them face the consequences of their choices.
We all make mistakes...
This is me 3 years ago, thinking shaking my a** on Reels, promoting my coaching services,
would help me make more sales.
Well, it I didn't.