Cal Short @ConvertWithCal Twitter profile

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Cal Short

@ConvertWithCal

2 years

Today I launch Reword. The first AI editor that is trained on your published articles. I believe every marketing team will have their own trained AI in the next 12 months. Why? Let me show you...

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@ConvertWithCal

1 year

This time last week, I spent $85,000 on a domain Actually, I spent that just on the letter 'm' From 👉 Why did I buy it? Here's my thought process...

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Cal Short

@ConvertWithCal

1 year

@GoldmanStanley8 You can grab a free trial here:

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@ConvertWithCal

1 year

Just spent $85k on a domain Pls sign up for Reword so that I can afford it

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Cal Short

@ConvertWithCal

1 year

@MongolJustice Well said - That's why we also pass over citations, so that you can make a decision yourself ✅

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Cal Short

@ConvertWithCal

1 year

@ElubaVictor We use a mixture of language models, then extend it with our own data.

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Cal Short

@ConvertWithCal

2 years

In July 2022, my company got acquired. Today, my 6 month transition period ends. It's the end of an era for me. - Started it when I was 18 with nothing - Bootstrapped up to 7 figures ARR - Did it with a killer team of 4 Time to do it again, but better and bigger.

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Cal Short

@ConvertWithCal

1 year

@AINewsGuru Certainly! Send me a DM and we can arrange.

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Cal Short

@ConvertWithCal

2 years

For some, this may be controversial, but for others obvious. ChatGPT is going to completely flip content writing on its head WITHIN 12 months. This is WHY... 🧵👇

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Cal Short

@ConvertWithCal

1 year

@CtrldEntropy We've had to add this to manage demand, as we are getting a crazy amount of sign-ups at the moment. If you don't care about citations or accuracy, then by all means, keep using ChatGPT 😉

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Cal Short

@ConvertWithCal

2 years

Marketing used to be an art. Then, it changed into a science. Here's a little story about how one incredible copywriter changed the game for good. Over 100 years ago...

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Cal Short

@ConvertWithCal

2 years

@paulg One thing that's clear, this is only the beginning. We've had the round one of early players. Now we'll see waves of virtualised solutions, that bring proprietary data to the table and drive immense value everywhere.

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Cal Short

@ConvertWithCal

2 years

@thepatwalls There's a reason Google shows 10 results. Consensus, perspectives and opinions are important. I can see these quick answers being used on very surface-level queries. Anything with depth, not so much.

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Cal Short

@ConvertWithCal

1 year

@iamitbeard We've layered on our own fact-checking model, which pulls in citations for every claim ✅

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Cal Short

@ConvertWithCal

2 years

Probably my favourite AI command... Inserts an internal link for me, naturally and in a familiar style. Has to be a top use case 🏆

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Cal Short

@ConvertWithCal

2 years

@theandreboso The problem is, this kills the incentive structure. It would immediately shut off the tap of new content, which is absolutely required in an ever-evolving world. ChatGPT is mostly trained on this online content too, so it will also diminish. That's why it won't replace Google.

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Cal Short

@ConvertWithCal

2 years

This is pretty incredible 👀 I wanted to see if my articles could perform any better for our audience. So, I hacked together some code that tracks how readers engage with our content. Then, I turned it into a heatmap! The result...

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Cal Short

@ConvertWithCal

2 years

I'm convinced more people should start their businesses with content sites. Want to start a SaaS? 1. Acquire a content site 2. Build around its audience 3. Launch with customers

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Cal Short

@ConvertWithCal

2 years

I grew my last startup to > $100K MRR before getting acquired. I did it primarily with 3 channels. - Google Ads - Organic Search - Affiliates Here's a breakdown of my strategy and why it worked 🧵👇

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Cal Short

@ConvertWithCal

1 year

A year ago, you could easily have made an argument for which is the better strategy... Content quality vs velocity Now, velocity means nothing. Anyone can post 1,000 mediocre articles with AI in a day. Quality is the only battlefield, as it should be.

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Cal Short

@ConvertWithCal

2 years

Earlier this year, @ridgewallet acquired a content site from @bernardcapulong Bernard had built a site with 650K monthly visits. The audience was perfectly aligned with the Ridge customer base. We're going to be seeing more of these acquisitions... 🧵👇

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Cal Short

@ConvertWithCal

1 year

I know the value of a .com At my last company, Beambox, I saw first-hand how impactful a .com can be in the eyes of customers. It's a trust signal The benefit of this trickles down to every single marketing channel Over years, the impact is huge

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Cal Short

@ConvertWithCal

2 years

Optimising your existing content is the highest leverage task an SEO can focus on. You already have a garden of plants, you just need to water them 🌱 Here are 4 things you can do right now to unlock the $ trapped in your articles. 🧵👇

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Cal Short

@ConvertWithCal

2 years

OpenAI just released their ChatGPT API. It's 10x cheaper than the previous leading API modal (GPT3) 🤯 Things are about to get crazy.

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Cal Short

@ConvertWithCal

1 year

Articles that are written with ChatGPT must be flooding search with disinformation. The number of publishers that seem blind to AI's inherent capacity to lie is scary. Fact-check your articles, people.

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Cal Short

@ConvertWithCal

1 year

My Reword goals for the next 30 days... - Hit 500 paying customers (Current: 300) - Launch our Shopify integration - Sponsor at least 5 newsletters - Begin work on our optimisation vision - Extend dev + marketing team - Test removing the free trial altogether 🧡

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Cal Short

@ConvertWithCal

2 years

How to build a $100M content business 👇 Kevin Rose co-founded Digg in his early twenties. Now he runs Hodinkee, a content site for luxury watch enthusiasts Here's how he scaled it to 9 figures in revenue 🧵

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Cal Short

@ConvertWithCal

3 years

@AndrewRMillar @kvlly man who has never owned a car cannot relate to people who own cars

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Cal Short

@ConvertWithCal

2 years

Content sites are digital real estate 🏡 It's an imperfect analogy, but think about it... - Dividend paying - Compounds - Low maintenance - You can rent it out (ads) The best part? It's doing good by serving readers with quality information.

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Cal Short

@ConvertWithCal

1 year

I don't advocate working weekends, rest is so important But... Getting work done on a Sunday hits different

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Cal Short

@ConvertWithCal

1 year

@charles_lotara Our models provide citations for any claim the AI gives, so that humans have the information they need to fact check ✅

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Cal Short

@ConvertWithCal

2 years

@CazJosh @thepatwalls Ultimately, yes. Online content will be the largest corpus of training inputs. That's why articles cannot be disincentivised financially. It would cannibalise the AI's ability to learn.

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Cal Short

@ConvertWithCal

2 years

I lifted an article's engagement time by over 110%! ⬆️ The best part? It only took around 10 minutes to 2x the content's performance. Here's exactly how I did it (+ how you can too)... 🧵👇

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Cal Short

@ConvertWithCal

2 years

Content marketing isn't THAT hard. Just do competitive research, analyse your audience, do topical research, create a pillar strategy, write 10/10 content, use AI to create headlines, monitor GSC, monitor technical SEO, distribute to your audience, optimise it, link to it. 😉

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Cal Short

@ConvertWithCal

1 year

So - Is it worth $85,000? Yes, and it would've still been worth it to me if the price was $200,000 The painful part... I had an offer accepted at $50,000 only 6 months ago and missed the deadline. Oh well 🤷‍♂️

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Cal Short

@ConvertWithCal

1 year

This week... - Rolling out our new training model 🤖 - Onboarding 2 new hires 👬 - Launching a new newsletter format ✉️ - Rolling out some influencer sponsorships 💰 Going to be a busy one...

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Cal Short

@ConvertWithCal

2 years

Trust signals are going to become increasingly important for SEO 👇 - Author sections - Social proof - Citations - Branding Not just for algorithms, but for the readers who want content that they can trust. Don't ignore them.

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Cal Short

@ConvertWithCal

2 years

Marketers fall into the trap of thinking more channels = more 💰. The truth is, focusing on just a few channels will net you better results. Momentum matters. Do this 👇

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Cal Short

@ConvertWithCal

2 years

- Acquire a content site - Clean it up and add email opt-ins - Grow the audience for 6 months - Build relationships with aligned brands - Get acquired 💰 Would work best with sites already doing 5 figures+ in ad rev. + Use @LetsReword to optimise the content, of course.

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Cal Short

@ConvertWithCal

2 years

Remember: AI does not know your audience. We all intuitively adapt how we communicate, based on who the perceived recipient is. That's your advantage. Focus on the people.

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Cal Short

@ConvertWithCal

2 years

We want to make outstanding content accessible to all. That's why our starter plan is free forever. Sign up here to begin training your AI 👇

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Cal Short

@ConvertWithCal

1 year

@CarlBrookAI Hey! This is the difference between monthly/annual pricing ($48/$38)

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Cal Short

@ConvertWithCal

1 year

"I get AI to write the entire first draft and then edit it myself" 🚩 The foundations and structure of an article are too crucial to leave it to AI. The human needs to be part of the entire process, from the first word to the last. Collaboration, not replacement.

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Cal Short

@ConvertWithCal

1 year

You don't need another idea. You need focus. You don't need another book. You need action. You don't need another coffee. You need balance.

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Cal Short

@ConvertWithCal

1 year

It's mind-blowing how fast a team of 3-4 can move compared to big companies. The bureaucracy and friction of big teams slow everything down so much. Small teams just get things done ⚡️

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Cal Short

@ConvertWithCal

1 year

What is your favourite font to write in?

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Cal Short

@ConvertWithCal

4 years

@VCBrags @GeoffLewisOrg @bedrock "hey can you film me climbing down this rock while on the phone so I can post it to twitter"

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Cal Short

@ConvertWithCal

1 year

@theandreboso Yep, will post a thread later in the week detailing why! It was for - so I've essentially spent $85k for the letter m 😂

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Cal Short

@ConvertWithCal

1 year

I'm in this for the long term 90% of AI article editors won't be around in 12 months Our goal is to create a sustainable way to collaboratively write articles using AI. Buying this domain was an important statement to our customers We're not going anywhere

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Cal Short

@ConvertWithCal

1 year

The paradox of AI-generated content is that while everyone uses the same generic models, nobody has an advantage. The baseline of quality has just increased.

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Cal Short

@ConvertWithCal

1 year

Pro-tip for marketers 👇 Build a database of every single experiment/test you run - Hypothesis - Data - Outcome A small amount of admin, to build an invaluable list of tactics over time

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Cal Short

@ConvertWithCal

1 year

Probably controversial, but... Not all 9 to 5s are bad. Not all entrepreneurship is good. Everything is circumstantial.

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Cal Short

@ConvertWithCal

2 years

Want your own custom AI? 🤖 I'm looking for 5 people who want to test out an AI trained on their existing website articles. All I ask is that you have 50+ published articles and will give me some feedback. Who's in?

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Cal Short

@ConvertWithCal

2 years

I solo bootstrapped Beambox to $100K+ MRR before I got acquired. I keep no secrets. What do you want to know? #buildinpublic

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Cal Short

@ConvertWithCal

1 year

SEO always starts with the reader, not with the search engine. What are they looking to achieve? How else can we provide value? Worry about the algorithms later.

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Cal Short

@ConvertWithCal

1 year

@donhardman88 Long-term, I'm not betting on the .AI domains. - It will lose its marketing novelty - People will show fatigue towards the buzzword - They're not a quality signal like .com is I'd probably buy it if I was presented with a deal, but I don't really care to own

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Cal Short

@ConvertWithCal

2 years

H1s can make or break the performance of an article. Did you know there's a FREE way to lift ⬆️ time on page reliably using Google Optimize? I'll show you how in 6 steps 👇

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Cal Short

@ConvertWithCal

1 year

☠️ Startup hard modes: - B2C - Social networks - To-do lists - YC-funded ideas - Fintech What would you add?

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Cal Short

@ConvertWithCal

2 years

I trained my AI editor on 100s of existing articles that we had published. The result? Internal links are automatically added, naturally, with relevant anchors. No more forced, low-quality links ❌ What a time saver!

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Cal Short

@ConvertWithCal

1 year

We're working on a significant upgrade to how @LetsReword learns from your blog. It'll be even better at writing like your team do, and as your readers expect. Should be live in the next few weeks 🧡

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Cal Short

@ConvertWithCal

2 years

Over 100 websites signed up when I launched @LetsReword yesterday 🔥 In ONE day! I didn't expect such a response, but I'm not complaining. Time to build the most powerful editor in the 🌎 for article writers. Here's what to expect in the next few weeks...

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Cal Short

@ConvertWithCal

2 years

Reword is now 1 month old. We just crossed 1,000 sign-ups 🧡 Who would be interested in weekly #buildinpublic threads? I'll share numbers, what's working, what isn't etc.

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Cal Short

@ConvertWithCal

2 years

If you're looking to learn marketing theory through books... Do not buy marketing books ❌ Buy psychology books ✅ Marketing trends shift, human psychology does not.

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Cal Short

@ConvertWithCal

1 year

Well, we hit the big 500 paying customers ✅

Cal Short

@ConvertWithCal

1 year

My Reword goals for the next 30 days... - Hit 500 paying customers (Current: 300) - Launch our Shopify integration - Sponsor at least 5 newsletters - Begin work on our optimisation vision - Extend dev + marketing team - Test removing the free trial altogether 🧡

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Cal Short

@ConvertWithCal

1 year

I'm seeing a lot of one-click AI blogs get punished recently. When anyone can click a button and get the same commodity content, this is the inevitable outcome. You have no quality moat. Humans still make the difference.

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Cal Short

@ConvertWithCal

1 year

It took my first startup 2 years to hit $100K. It took Reword 4 months. Everything goes back into the product. I want to build the most powerful article editor in the 🌎

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Cal Short

@ConvertWithCal

1 year

Psychology books > Marketing books

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Cal Short

@ConvertWithCal

1 year

7 years ago, when I launched my first startup, I was terrible at taking criticism. It's tough to not take it personally when you've put everything into it. Now, I absolutely love getting it. It tells exactly what we need to do to be better. Listen to your customers.

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Cal Short

@ConvertWithCal

1 year

If you're writing articles for a new audience, treat everything you know as an assumption. Your job is to figure out whether those assumptions are true or not 👇 - Content format - Length/structure - Sentence construction - Passive/active voice Test your assumptions.

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Cal Short

@ConvertWithCal

1 year

One of the biggest mistakes I made at my last company 👇 Hiring too late. It slows everything down and leaves opportunity on the table. At Reword, I'm building an incredible team within a few months of launching. I will not let myself become the bottleneck again.

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Cal Short

@ConvertWithCal

1 year

Combining paid ads + SEO has to be one of the most powerful marketing stacks. They feed and optimise each other 🔁 - Paid accumulates data on demand - SEO brings cost efficiency Each one solves the others problems.

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Cal Short

@ConvertWithCal

2 years

200+ BETA sign ups for @LetsReword in under 3 weeks 🙏 We'll be launching VERY soon. I'll be posting a video tomorrow of how it works. Crazy how accurate it is.

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Cal Short

@ConvertWithCal

1 year

Google is going to be extremely good at detecting one-click AI articles... They probably already are. Without the human component, these articles are so similar and predictable. 🚩 big low-quality signal

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Cal Short

@ConvertWithCal

1 year

The @LetsReword email list crossed 80,000! 🚀 We're getting more serious about our newsletter, the goal is to: - Provide insight into the evolving AI/SEO space - Shine a light on the people making a difference - Teach writers how to use AI to the benefit of their readers

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Cal Short

@ConvertWithCal

1 year

Perfect example of why you should test the small things 👇 We ran an A/B test on this title at the bottom of our landing pages. Result: Conversion rate lifted by 53% ✅

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Cal Short

@ConvertWithCal

2 years

Worried about using AI in your articles? Here's the reassurance from Google that many of you have been waiting for. Released 3 hours ago... 👇

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Cal Short

@ConvertWithCal

2 years

Product is a multiplier of every marketing channel. I know it's popular to ship a lean MVP these days. Don't sleep on your product though. You will lose. I prefer to validate the idea, and then build with absolute conviction... 🧵👇

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Cal Short

@ConvertWithCal

2 years

First, a reality check: Humans are better than AI. Existing AI writers focus on writing the entire article for you. They suck. Reword focuses on productive collaboration, playing to the strengths of your team, human or AI. The result? World class articles.

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Cal Short

@ConvertWithCal

1 year

People assume that providing a free plan is always better for business. They are wrong. Reword provided a free plan for the first 3,000 users, then we required billing details. Some observations 👇

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Cal Short

@ConvertWithCal

1 year

"Generate 1,000 articles in just a few minutes" Why do these one-click AI tools think that this is a selling point? Writers do not want to be replaced Readers do not want spam articles It is such an uncreative application of AI Nobody wins

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Cal Short

@ConvertWithCal

1 year

I think that productivity is mostly just mood management We all hit emotional roadblocks from time to time Learning how to diagnose and move past them is a huge advantage

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Cal Short

@ConvertWithCal

1 year

@C_CryptoDiver Sorry - We're using billing details to manage a huge amount of demand at the moment. Thanks for your interest 🧡

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Cal Short

@ConvertWithCal

2 years

Have an article that is getting traffic but is not optimised? This is the FIRST thing I would do to unlock more value... 🧵🧵🧵

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Cal Short

@ConvertWithCal

2 years

In 1898, E. St. Elmo Lewis published the AIDA model anonymously in a magazine called Printers' Ink. Since then, it's been used by millions of marketers to grow businesses more predictably. If you don't know it - you should 👇

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Cal Short

@ConvertWithCal

2 years

SEO starts with the reader, not the robots 🤖 - What is their primary intent? - What type of content are they looking for? - What other knowledge could benefit them? Focus on the people first. Worry about optimising for algorithms later.

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Cal Short

@ConvertWithCal

2 years

🚨 SEO Twitter, question time... - Are you using AI in your writing/editing process yet? - If yes, what tool is your go-to? - If no, what's the problem?

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Cal Short

@ConvertWithCal

1 year

My bet 👇 Rebranding to X will be the biggest blunder in social media history. Almost 20 years of brand building thrown out of the window. Ouch.

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Cal Short

@ConvertWithCal

1 year

It's fascinating how quickly expectations change.. AI is a magical technology that can help you navigate just about any topic. It understands code, language and science. But it costs 20 dollars? Forget it

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Cal Short

@ConvertWithCal

1 year

Don't give in to sensationalism. AI is here, SEO is dead. Bard is here, ChatGPT is dead. Midjourney is here, adobe is dead. SGE is here, search is dead. The world is not as the AI influencers like to portray it.

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Cal Short

@ConvertWithCal

1 year

If you use a one-click AI article writer, you have no advantage. It's lazy and unsustainable. Collaborate with AI, but remember that humans still make the difference.

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Cal Short

@ConvertWithCal

2 years

If you're launching anything and want to know which marketing channels to target, ask yourself... Where do my customers hang out? That's where you want to focus.

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Cal Short

@ConvertWithCal

1 year

Less than 10 days after we hit 200 paying customers, we've crossed 300. That's 314 votes of confidence. Means the 🌎

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Cal Short

@ConvertWithCal

2 years

One of the most impactful decisions you can make is to niche down on a specific audience. Not everyone is your customer. Focus helps you build momentum and ultimately drive more value.

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Cal Short

@ConvertWithCal

2 years

I hate keyword stuffing, with a passion. Why? Because it epitomizes the prioritising of algorithms over readers. - Stop trying to trick search engines. - Start providing more reader value.

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Cal Short

@ConvertWithCal

2 years

What questions do your readers have? Since hitting the SERPs in 2015, "People also ask" has been a powerful way to understand reader intents 🔎 That's why we have just added topical questions to the Reword sidebar ✨ Here's how it works...

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Cal Short

@ConvertWithCal

1 year

7 years ago, I was given advice by a mentor He told me that whenever I start a business, I should consider what $ figure I want to get out of it Then, write it down on a piece of paper and put it away It's simple, but it was great advice for 2 reasons.. 1. If you're a

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Cal Short

@ConvertWithCal

2 years

But what I'm really excited about is how it helps your team write better... Armed with the worlds knowledge, Reword gives you topical insights to create better articles... - Core topics - Value-add information - Facts/statistics - Questions Anything you can ask, it answers.

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Cal Short

@ConvertWithCal

1 year

A bias towards action is such an advantage. Let others plan while you act.

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Cal Short

@ConvertWithCal

1 year

@Suparious @ElubaVictor Nope. Reword presents you with real citations for any claim - unlike ChatGPT. You can use those sources to make your own judgements. It doesn’t pick sides.

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Cal Short

@ConvertWithCal

2 years

How would your content performance change if you had this level of insight? @LetsReword is going to give great writers the tools to create content that wins 🏆

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