Introduce yourself without mentioning your college, company, career, spouse or kids.
I’m Chelsea – I’m unapologetically authentic, not afraid to challenge the status quo or say what everyone else is thinking, and have deep introspection and a profound sense of freedom that comes
You know what consistently happens across almost all clients?
They decline and hate a piece of copy . . . that I pulled DIRECTLY from THEIR website (that they approved).
New client came to me because their 11-year-old daughter isn't doing a good job running their interior design brand's Instagram with 20k followers.
It really happens, folks.
⚠ Believe it or not, the person creating your social media calendars & engaging with your consumers 16 hours a day needs to know what's going on and what plans are being made (crisis, plans, campaigns, partnerships).
why are hiring companies so secretive about the compensation they've allocated for a role? It's already decided!
I asked this man for the range to determine if it's worth talking or not (how nice of me), and he replied "what are your salary expectations?"
That's not how we
Can you fucking believe this response from Facebook after a month of disputing them disabling an ad account for NO REASON?
Everyone hates you & you did this for no reason and you're trying to be fucking funny?!
Stop trying to hire freelancers at 40 hours per week.
No one (smart) is going to work 40 hours per week, for 1 company with no insurance, benefits, vacation, loyalty etc...
Would you work that way?
It is marketing twitter, but I secretly hate that it has a name now and is constantly used
it also reinforces that bs stigma that you can only come here to talk about marketing.
please stay human. talk about everything. don’t be fake. don’t be a fortune cookie.
k bye
It is impossible to have a social media portfolio.
I have done, and do too much.
Thank you, word of mouth, you're the real GOAT.
[I also ran social at the word of mouth marketing association 😂]
Your logo doesn’t need to be on every image.
Your logo doesn’t need to be on every image.
Your logo doesn’t need to be on every image.
Your logo doesn’t need to be on every image.
Your logo doesn’t need to be on every image.
Hello, I successfully talked every single client out of even thinking about posting on April Fool's Day - not for the year, but as long as they are alive.
Thank you.
I'm doing it. I'm writing it.
⧐What Your Social Media Manager/Team Wish You Knew⧏
⇣ Tell me
I'll rephrase in a less passive-aggressive tone (& keep all submissions anonymous), if necessary.
One of the agencies I work with is 100% freelancers - and they just sent us gift cards for lattes because it's freelancer tax day 🥺 they also pay me more than I ever asked for - so I'm with them for life.
appreciate yo ppl
I see people bragging about passing Facebook certifications & have never worked in paid or organic social media.
Know who you’re working with.
Passing an exam ≠ real experience, which lends a hand in copywriting + strategy.
you guys. we were talking about iOS 14 updates impacting ads on a client call and they're like we know, everything is so confusing, especially with the internet explorer update.
WHAT DID YOU SAY 😂
Can you imagine if social teams treated other departments the way they treat us?
Hey, payroll guru ninja man, give me that login, and also I'm going to do it how I think it should be done, knowing absolutely nothing about payroll except that I get paid.
I'll say it again - social media managers/strategists/community managers work THE hardest on brands that don't have global in-home recognition + $1M budgets. You probably don't know their work, but I assure you it's amazing + they deserve all the recognition they don't get.
We have all learned & done a lot in 10 years.
I had a son & got divorced.
I left office life & went solo.
I met the true love of my life & gained 2 bonus daughters.
I strategically launched digital presences for many brands.
& this is what I’ve learned through it all 🖤
🔻
Why is it that social media teams are expected to respond immediately, even to an email, but anyone else can leisurely put off an emergency until they feel like dealing with it.
Are we the only ones with work ethic & passion?
Yes? Thought so.
Your social media/community manager is not watching the accounts every second of every day. It's not possible.
This needs to be understood.
Are you expected to work 24/7 & do nothing but check notifications? No. NO ONE is.
But that doesn't mean they aren't doing their job.
🥂 Grab your hot toddy & weighted blanket - I'm now Social Media Strategy & Community Management at Edelman for 👑 Hallmark Channel and Hallmark Movies & Mysteries
I stayed for some colleagues
I stayed for some clients
I stayed for financial security
I stayed too long.
I lost happiness.
I lost time w/ my family.
I lost all fucks to give.
I JUST left the agency I’ve been freelancing (30-50 hr weeks) at for 4y4m to. . .LIVE!
While you're planning your content calendars, let's keep this in mind:
Mothers day ≠ breakfast in bed, heart-shaped jewelry from a mall jewelry store tv commercial
Fathers day ≠ grills, tools, ties
While we're canceling everything that exists - let's cut this shit.
I love checking in on those "we'll do it ourselves now" former clients and seeing that, in fact, they cannot and are not doing it themselves.
where are those 100k (or even 10k) followers you said you were gonna scoop up real quick?
the social media person/team:
did not create the product
does not own the business
is not the head of customer service
didn't do whatever you're pissed about.
This was one of the first things I heard about when beginning to explore Web3 & am so happy to see the evolution and resolution.
My first
@NFTCryptoChicks
Before you decide on a social media marketing budget, keep in mind that the MINIMUM average time spent per day on community management is ~30 min
30 min a week = 3.5 hrs a week = $175/week (at $50/hr avg rate, but expect higher) which is
$700/month JUST for community mgmt
Stop telling people what to tweet about and when to tweet about it.
Everyone needs to get their panties out of a bunch about everything.
Do you and calm down.
😭😭😭 I’ve preached about how important community management & advocates are (not posting + ghosting & paying influencers)
I received this message on my pork client’s account & am crying. My job is so rewarding & heartwarming 🤍
THIS is how you build a community.
📣annual apostrophe PSA
new year = 1 new year
new years = multiple new years
New Year’s Eve = December 31–the eve of the new year (the new year possesses the eve)
New Year’s Day = January 1 (the new year possesses the day)
🚫New Years, New Years, New Years’ Eve/Day
@AdriSheares
woof - I just want to scroll until I find the link, bullet point or subhead that’s I need. I don’t have time for video, especially when 99.99% leave me disappointed & regretful gif ever watching. I value my time & ears 😩
I would like to ask at least 3 clients today the purpose of hiring me for social media strategy + content creation when they turn around & do everything I said not to.
Thanks for the money (and tears) but this is kind of why I've stopped saying who my clients are 🙈
"You do paid AND organic? I hate organic, let me just drive traffic"
I don't think I'd be successful in paid w/o living in organic. Sure, you can still run ads w/o knowing organic, but to truly write the best copy, choose the best graphics etc knowing the org aud is a cheat code
1 year ago, I woke up on my bday to cancelled contracts bc of COVID shutdowns. ~50% of my income gone.
Spent 6mo busting my ass so clients could survive. It was exhausting & I was broke.
1yr later, I’m pulling 14hr days, declining gigs & repaying the SBA loan that kept me alive
Can you imagine opening a recipe page and just getting the recipe?
I have been scrolling for 32 minutes and just want to know what's in the best sugar cookies, ever.
I published my first post on Medium & hours later was asked to put it on The Startup - Medium’s largest active publication 🥰
Time to get back to my writing roots.
A lot of you are getting really rude and cruel online - it’s not a good look (or the right thing to do)
Are you willing to say these things to peoples faces?
You are professionals, and adults.
This has to stop.
I have A LOT to learn 😵💫😵💫😵💫, but am thankful for
@LindzeeeLee
explaining Web3 & NFTs to me today. I love having a better understanding of the hype, communities & opportunities.
She also sent me my 1st - an
@alphagirlclub
Please, no questions - bc I don’t have answers 🫠
When I create a social media strategy, I do the competitive analysis LAST.
“Aren’t you risking relevance by not leading with a competitive analysis?"
Simple. The brand’s unique beat is my guide, not the competition's echo.
I craft a strategy that stands out on every platform.
I ghostwrite social media captions for a best-selling author.
Why?
Because she is an author + knows she can't write in a way that's compelling for social media.
She writes for her medium of expertise, I write for mine.
🧠 outsource your weaknesses
Multiple Clients: I hate the copy, we don’t talk like this
Me: it is from your website and/or strategy (that you approved)
Clients: I don’t like it, never use it
😵💫
If you made a major change, you did a 180, not a 360.
360° is a circle
180° is half of a circle, which means you're headed in another direction
if you did a 360° you've changed nothing - you are exactly where you started.
Download everything you're working on and you've worked on.
Pull reports.
Layoffs aren't stopping.
Save your portfolio before you lose access.
Do this weekly/monthly.
You know what I LOVE?
Being new to a brand or agency with the most effed up processes + streamlining that shit ASAP.
Like IDK how you guys functioned up until now, but this is how we're gonna make shit happen + it's going down in Google Drive 🔥
@ChefGruel
hi andrew i looked at your profile (but i didn't) do you need an astronautical engineer for your accounting department's website's landscaping team?
who wants a social media career in food + beverage? 👀
I'm having informal get-to-know-you chats this week to see if it makes sense for you + for the food and beverage agency, before kicking off interviews.
DM me: experience, a fun pitch, interest in PT freelance or FT 🥂
2 new clients and 1 new agency partnership/contract by 11:30 this Monday morning.
Had a horrible day on Fri pertaining to some clients so this is a great change& I'm here to motivate & inspire you to go after what you want and need & if you're open for work - put it out there!