Award-winning automotive sales professional offering insight into the world of cars, dealerships, salespeople, financing, parts, service, and dealer operations.
The Most Realiable Car Brands in 2024 🚗
1. Lexus
2. Toyota
3. Buick
4. Chevy
5. Mini
6. Porche
7. Mazda
8. KIA
9. BMW
10. Dodge
11. Jeep
12. Cadillac
13. Hyundai
14. Subaru
15. Nissan
Compiled based on problems reported per 100 vehicles.
*Source: J.D. Power
@GuyDealership
Not true in the midwest. Honda has been our best performing brand in the group.
Our Honda stores saw the best (unit volume) month in 2 years and smashed all of our objectives for April.
Inventory is moving well, both new and used, and traffic is up double-digits.
@GuyDealership
Here's why 👇👇👇
You can take advantage of permanent registration if your vehicle is older than 11 years old.
*PLUS*
Cars and trucks are EXEMPT FROM SALES TAX in Montana (MCA 61-3-311).
@GuyDealership
@FullpathCDXP
With rates at 7%+, those who can avoid financing, will.
👉 But if you're looking for a deal, don't ask if *PAYING CASH* will get you a discount.
✅️ Dealer profit is higher when in-house financing is used.
Instead, offer to finance with the dealership.
Then pay it off.
🤌
@GuyDealership
30% of our sales staff across the dealer group will not be able to survive on this month's income.
Sales for the past 3 months have been record lows.
Yet, ironically, our seasoned staff is still thriving.
Only the strong will survive.
@GuyDealership
All salespeople are not sleazy.
I made 4 trips to a handicapped person's house 30 mins away to help them purchase their car.
I mowed a customers grass when he was gone for a month. The guy moved and now drives 3 hours to buy cars from me.
I've taken plenty of my customers to
@GuyDealership
Subprime delinquency is going to be a REAL problem.
Most of these cars are from the 2021-22 car bubble.
They aren't worth what's owed on them. Many need repairs.
Do you remember what happened the last time consumers financed something big that wasn't worth what they owed?
@GuyDealership
A good salesperson will never pre-judge a potential customer based on their looks or the car they drive.
If the customer does not qualify to purchase a car, explain what they can do to qualify in the future.
It's not about a quick sale. It's about a lifetime relationship.
@GuyDealership
Direct-to-consumer is the future.
Dealers need to be demo, delivery, and service centers. Buyers do not like the process of buying in-store. The ease at which you can buy a Tesla is mind-blowing.
Think Amazon vs K-Mart 🤔
🔴 BORROWERS IN DISTRESS 🔴
Touching base with maybe two dozen clients today, I had at least 5 that are struggling to make their payments on their new/late-model vehicles.
Some were begging me to just buy the car back, but used vehicle prices have dropped faster than they are
@GuyDealership
Or for about $10k less, get a Honda Pilot.
- More cargo and passenger volume
- AWD powertrain
- more fuel efficient
- higher reliability and durability
- better handling
@GuyDealership
Used car dealers are struggling to access inventory that books out well enough to make profit AND get deals bought without INSANE down payments.
Something weird is happening with consumers.
I've noticed a new trend I've never seen before...
People are cashing out portions of their 401(k) for down payments to combat their high payments on new cars.
Several of my buyers this month alone have done it.
This is how
@GuyDealership
...leading so many of my customers to dip into retirement funds to increase down payment and lower their monthly payments.
Just crazy.
This next year will be a wild ride in the car biz.
@GuyDealership
Here's a few tips for how to get the lowest auto rates:
1. Shop around
2. Work on raising your credit score
3. Drive a safe and inexpensive car
4. Telematics (insurance's monitoring app)
5. Bundle auto + renters/homeowners
6. Raise your deductible (if you can afford it)
@GuyDealership
Here's why 👇
They are a subprime-focused dealer with 39 locations.
Lenders have sharply tightened lending requirements, making it harder to get loans.
Subprime buyers are most-affected by tightened lending.
But the biggest problem? 👇👇👇
For those of you who have been following my posts, I've seen an incredible amount of younger consumers withdrawing from their 401(k) for down payment (had another one yesterday).
This article confirms what I've been posting lately.
When you're on the front lines, you can
Something weird is happening with consumers.
I've noticed a new trend I've never seen before...
People are cashing out portions of their 401(k) for down payments to combat their high payments on new cars.
Several of my buyers this month alone have done it.
This is how
@GuyDealership
THE BIGGEST REASONS MY CUSTOMERS WALK
1. BUDGET
Customer needs pmt under X/month but I can't get there on any car
2. MONEY DOWN
Banks just aren't allowing the $0 down options as freely as in the past
3. CREDIT
Debt-to-income, credit history, or score don't meet requirements
@GuyDealership
When a customer trusts that you're truly there to help them accomplish their goals, they will be loyal to you.
It's amazing how many times a random customer I had comes back 6, 12, 18 months later, having done exactly what I told them to do.
And it's a great feeling.
🔴 BREAKING NEWS 🔴
BMO HARRIS BANK EXITING THE AUTOMOTIVE INDIRECT LENDING BUSINESS
THIS IS THE LATEST BANK IN A STRING OF RECENT FINANCIAL INSTITUTIONS EXITING THE INDIRECT LENDING BUSINESS.
@GuyDealership
If a consumer has to choose between their car payment and their student loan payment, the car wins every time.
Without the car, most people don't stand a chance to remain employed.
@GuyDealership
Nissan CVT transmissions are awful.
Not uncommon for them to need replaced even while still under the manufacturers warranty.
Worst one I've seen yet?
A blown Nissan CVT with only 18,000 miles on it.
@GuyDealership
SIGNS OF A SKETCHY DEALERSHIP
1) Salespeople smoking outside waiting for you
2) The advertised car isn't actually available
3) the manager won't give you your trade keys back
4) they don't listen to your wants, needs, and budget
5) you feel uncomfortable or intimidated
@GuyDealership
Ways to avoid this:
1. Buy certified CPO
2. Ask to bring the car to your mechanic for inspection
3. Purchase a service contract/warranty
4. Request dealer's inspection records
5. Ask if dealer provides any guarantee for X-number of days
Reputable places provide these things.
@GuyDealership
Leases factor in residual value after (typically) 3 years.
Honda has lower depreciation than most brands.
This is why they lease so well.
@GuyDealership
This one BLEW my mind.
🟢 810 credit score
🟢 2019 RAV4 with 19k miles
🟢 $10,000 down
🟢 $20k financed
🟢 60 months
Loan APR?
🔴 8.59%
Lowest we could find. And rates are still going up.
@GuyDealership
Why is the G Wagon selling for over MSRP?
✅️ It's buyers are wealthy
✅️ It's in low supply
✅️ It's a status symbol
👉The G-Class is a tax write-off👈
Weighing in at a hefty 5,664 pounds, it qualifies for the Section 179 deduction.
@GuyDealership
Shocking stat.
Most of my customers don't ask for it or tell me it's a need for them.
As a matter of fact, many of them *still* have no idea what it is.
I wonder if this is market-specific for different parts of the country.
Either way, GM could be asking for trouble.
@GuyDealership
It's starting to seem intentional 👇
Japanese brands are running out of excuses *WHY* they can't produce cars.
Dealers are STILL charging OVER MSRP, and MSRPs are still rising.
But WHY?
✅️Increased gross profit for the dealer
✅️Increased gross margin for the manufacturer
@GuyDealership
New cars are putting pressure on the used car market.
Why?
✅️ Wide availability
✅️ Full Manufacturer Warranty
✅️ Marginal price difference compared to late model pre-owned
✅️ Accelerating manufacturer incentives
✅️ Promotional financing
@GuyDealership
EXPLAINED
-Honda declining due to lack of AVAILABILITY. (Same with Toyota)
-Ford: Declining due to lack of RELIABILITY.
[Also trying to shift their brand to EV, but their customer base isn't following]
-Stellantis: Declining due to lack of AFFORDABILITY.
@Tesla
Walk away auto-lock will work from your phone as long as bluetooth is enabled.
But if your phone dies (like mine did the other day at the beach), you can get locked out. Always have the key card in your wallet, just in case!
Lesson learned. 😂
@GuyDealership
Although Toyota is the most-considered car brand...
...they somehow are not the top-ranked in any of the top 12 most important factors in car buying.
@GuyDealership
This is becoming increasingly common this year 🤔
The risk of recession is causing banks to be more selective in their credit underwriting
Indirect auto loans are a more risky asset class for banks
You will give back that 2nd car before you'll let your mortgage go delinquent
@GuyDealership
We drive our own cars so there are no missing vehicles on someone's day off, and no missed opportunities.
(But every once in a while a pre-owned pickup truck comes in handy)
@GuyDealership
🔴 NEW VEHICLE INVENTORY UPDATE 🔴
✅️ 1.9 MILLION CARS AVAILABLE UNSOLD
✅️ SUPPLY IS +71% VS 1 YEAR AGO
✅️ NEW VEHICLES AVG +$1,744 vs 2022
⬆️⬆️ New car supply is at its HIGHEST in 2 years ⬆️⬆️
@GuyDealership
A Car and Driver 2.5/10
C/D once said this about it 👇
"Slow, unrefined, an interior that's cheaper than a Palm Beach retiree."
✅️78 HP
✅️1.2-liter 3-cyl engine
✅️ 0-60: 11 seconds
@GuyDealership
This is so true.
A dealer is more inclined to make a car deal with a customer who is local.
Why?
The local customer is most likely to utilize the dealership after the sale.
@GuyDealership
Honda and Toyota dealers are producing more inventory, but not *enough* to meet demand.
Dealers from these two brands are enjoying good profit margins and low floor plan cost.
Efficiency wins in this environment.
🚨 BURSTING AT THE SEAMS WITH NEW CARS 🚨
-18 major brands are now OVERSTOCKED with new car inventory.
-Brands with excess inventory EXCEED brands with shortages.
-"Healthy" inventory is ~60 days of supply.
-Discounts and incentives are right around the corner!
Source: Cox
@GRomePow
The borrower owes over $30k on a vehicle that appraised in the mid-teens today. So he's "flipped" $15,000.
He can't trade it and roll the negative equity into another vehicle, and he can't sell it unless he covers the negative equity (He rolled $7k negative into this loan).
@GuyDealership
Capital One is exiting the floor plan business because a drop in used car values poses a very high risk to them 📉
If a used car dealer folds, the risk is left to the finance company holding the inventory 🚗
Floor plan can be 6-to-7+ figures of inventory dollars 💵
@GuyDealership
16% of American consumers are paying at least $1000 per month on a car loan.
5.67% of subprime loans are 60 days late, HIGHER THAN THE PEAK OF THE GREAT RECESSION (5.04%).
It's coming.
🔴 BREAKING NEWS 🔴
BMO HARRIS BANK EXITING THE AUTOMOTIVE INDIRECT LENDING BUSINESS
THIS IS THE LATEST BANK IN A STRING OF RECENT FINANCIAL INSTITUTIONS EXITING THE INDIRECT LENDING BUSINESS.
@GuyDealership
@carsdotcom
Yet our closing percentages are still close to COVID highs.
When they shop online, they're doing the research.
When they visit the dealer, they're ready to buy.
@GuyDealership
Same.
They've declined or asked for more money down on all our applications for the past week.
We write most of our subprime loans with them.
@GuyDealership
I think your average used car profit assessment is spot on. 🎯
*BUT*
We will put together low-margin deals on aged units if we can't move them in 45-60 days.
We also source carefully so we don't run margins too thin (ie. won't put too much into a trade to put a deal together).
@GuyDealership
In 2019, about one-third of new cars were leased 🚗
Fast forward 3 years: ~19%
Off-lease cars make up a large portion of the used car market. Quality low-mileage 3-year-old vehicles
With so few pandemic-era new cars to lease, today's used car market will not get replenished
🔴 DEALERS: STOP SPLITTING CAR DEALS
Why? 👇👇
Employee retention.
🙅♂️If I had to spend 6 days a week at my dealership from open to close to prevent someone from taking half my income from a deal, I'd QUIT.
👨👩👦 Work-life balance is the new norm.
🤝 I just gladly did an entire
@GuyDealership
🔴 USED CAR PRICES IN A FREEFALL 🔴
Wholesale prices saw their largest-ever June decline 📉
-In *1 month* wholesale used car prices dropped a whopping 4.2%
-used car prices have dropped over 10% vs 6/2022
-Sports car prices have taken the worst hit, -14.8% YoY
Source: Cox
@GuyDealership
Yikes.
This is the lifeblood of small independent used car dealers.🚗
Life is getting harder for the little guy. 👨👩👧👦
Bullish on the big franchise dealers.
@TL9645
@GuyDealership
Mazda isn't bad. I've had the most positive feedback from them. Rogue and Murano are nice, too, and have some of the best deals right now.
If you read my prior tweets I'm not a fan of Korean brands, which are plagued with issues.
Why not another Honda?
Automotive production is picking up BIG TIME.
Recent report from UBS 👇
Global car production will EXCEED sales by 6% this year, leaving an excess of 5 MILLION vehicles that will require price reductions to bring demand to the oversupply.
Their timing? ⏰️
2nd half of 2023.
@GRomePow
@DegenNeckbeard
60-day late payments are climbing. Most cheaper repos would be gobbled up by the demand for <$15k cars with usable life.
An influx of $20-30k used cars will put much-needed downward pressure on pre-owned pricing.
And the whole thing could domino from there.
Deflationary.
@GuyDealership
Used car dealers exist to:
✅️ Source a selection of quality cars
✅️ Provide a trusted environment to transact
✅️ Facilitate financing
✅️ Allow for trade-ins (and tax breaks)
✅️ Provide expertise, convenience, and efficiency
✅️ Offer warranties and service
@GuyDealership
On a mass scale, this could be detrimental to a financial institution.
Capital One has some of the most advanced technologies of any lender.
They know what's coming 🔮
@GuyDealership
KIA is still a brand that shouldn't be trusted.
-Easy theft
-Engine failure
-Transmission issues
-Fire risk
-Numerous recalls
-mechanical malfunctions
-Electrical problems
-defective safety systems
Source : NHTSA, HotCars, Consumer Reports
@GuyDealership
Playing devil's advocate here:
A Toyota rep has to explain to the savvy educated and frugal Toyota customer why they have to pay at/above MSRP and wait for it.
A Jeep rep has to use the rebates/incentives to get the sale with 0 down. It's a flashy product for an impulse buyer.
@GuyDealership
PVR (per vehicle retailed) is the average gross profit per car.
Across brands in our dealer group this important number varies widely.
Domestics?
$750-$1500
Imports (excluding Nissan)
$2500-$3500 (!)
Honda/Toyota is still leading the way on strong demand and low supply.
@Tesla
*running costs* are cheaper in a Tesla.
100% agree.
HOWEVER
-vehicle cost
-annual registration
-insurance premiums
-taxes
-loan interest
-even *fuel vs charging*
Can be significantly higher than the average ICE in many states.
@GuyDealership
We anticipated the rate hikes, saved cash, and self fund our floorplan now.
I don't know how dealers can survive this environment.
Just crazy.
🔴 USED CAR PRICES STILL DECLINING 🔴
Used vehicle pricing continues to decline as wholesale/auction prices decrease slightly, continuing the trend.
Increasing new car inventory, slowing demand, and higher rates continue to weigh on the used vehicle market.
(This is directly
Wholesale used vehicle prices (mix, mileage & seasonally adjusted) based on
@Manheim_US
Index declined 2.3% in October leaving the index down 4.0% y/y … NSA ave price declined 3.1% leaving unadjusted ave price down 6.3% y/y
@GuyDealership
@SJosephBurns
WHY BANKS ARENT LENDING
-An asset-backed security (ABS) is a type of investment collateralized by an underlying pool of assets, like car loans.
-If a bank stops issuing ABS, it won't have the funds to issue loans to borrowers.
-Lending tightens and riskier loans are declined.