Official profile for CÉCRED. TRANSFORMATIVE HAIRCARE FOR ALL. Strength, hydration, repair, and shine with patent-pending tech, Bioactive Keratin Ferment
Cécred exists so anyone has the opportunity to show up how they choose. There’s no better way to celebrate that than with our founder,
@beyonce
sharing her own
#cecredwashday
CÉCRED’s Awards and Recognitions so far!
Since its launch, CÉCRED has won 6 Awards far.
It’s the breakout Haircare brand of the year.
The product’s innovative nature has received widespread critical acclaim, even from skeptics.
shop the collection
Beyoncé’s haircare line CÉCRED just won awards for their Hydrating Shampoo & Deep Moisturizing Conditioner from the Self Healthy Beauty Awards!
Congrats
@CECRED_OFFICIAL
🍾
As our founder once said, “It ain’t nobodyyy businesss...”
@mstinaknowles
knows how to work the fan regardless 💁🏽♀️ When the Beyoncé fan turns on, you show up how you choose!
#cecredfancam
NEW DROP ALERT🚨 Mini but mighty! Your favorite CÉCRED formulas made mini are NOW available for individual purchase, just in time for your Summer time travels. Mix and match your CÉCRED faves before you book your next trip.
Available exclusively at .
It’s giving... the future of hair care! Take our hair quiz to get your personalized hair profile and see which of our BIOACTIVE KERATIN FERMENT-powered products are best for you.
Introducing: CÉCRED BACKSTORY
We believe that our community is sacred and the worlds that exist within them each have a backstory. We seek to be the foundation that intertwines these experiences. Follow along as we begin to share the stories of our community.
We don’t play with our product’s performance, so we brought in the biggest beauty influencers and pro stylists into the CÉCRED Salon PRE-LAUNCH for their honest feedback. Oh, and wait until the end to see how they decided to show up and show out😉
We’re getting you vacay ready! We conducted an experiment using our mini MOISTURE SEALING LOTION at the beach to see if we could control frizz… and well, do you see the results?? 👀
The way y’all been coming for us in the comments the last few months... we got something for ya. HYDRATING CONDITIONER is dropping on 8.1. Available for pre-order NOW!
Cé hello to a wash day hero! Our HYDRATING CONDITIONER offers high-slip moisture and care in 1 minute. This lightweight formula hydrates and detangles instantly, leaving hair soft, smooth, and shiny. SHOP NOW!
Revamp your wash day with our weightless HYDRATING CONDITIONER—ideal for quick routines and lightweight hydration. It’s statuesque packaging is a perfect fit in our FOUNDATION COLLECTION and for your vanity!
This that CÉCRED SHINE🤩 Thanks to our our patent-pending ingredient, BIOACTIVE KERATIN FERMENT, our formulas have been proven to make hair 2x smoother and restore hair’s shine*.
*Tested in a 3rd party clinical laboratory using hair tresses.
Many of us love to experiment with color and styles like Sally. So, we prepped her with our FOUNDATION COLLECTION after coloring her hair so she can have the freedom to switch up her looks the way she likes without comprising its health.
“We express our blackness through our hair and the ability to wear it freely is reminiscent of what we’re celebrating today.” Erinn is getting us ready for Juneteenth with this flawless knotless braids look and shows us 3 different ways to style it before you hit your family BBQ!
3 months of CÉCRED!
It’s 3 months of the most innovative Haircare brand of the year! Cheers to the Beyoncé and the team for creating such an amazing line. We are very grateful 🌟🌟🥂
“My braider can tell you… getting my scalp massaged is the best feeling in the world.”
Meet Marquel. A fashion designer, photographer, and multidisciplinary artist, Marquel blends creativity with culture. His go to product for his braids? Our NOURISHING HAIR OIL.
We've developed a patent-pending technology, BIOACTIVE KERATIN FERMENT, designed to significantly reduce breakage & enhance hair smoothness by 2x. Infused throughout our line to fortify your strands at every step so you can have visibly stronger and healthier hair.
Can our HYDRATING CONDITIONER work on completely different hair types? We invited a few people to test the product and share their genuine, honest reactions. Spoiler alert: it works.
“My hair is my identity because it tells where I am in that time and place.”
Watch as Oluwatoyin shares her backstory. This scholar, business manager, wife, mom, volunteer, and paraeducator journeys us through the many stories that her hair tells.
“My hair is like an extra level of my personality. It helps add to your personal style or gender identity.”
Naomi (they/them) shares their backstory with us as a multi-instrumentalist, music producer, and vocalist from the critically acclaimed LA-based band MUNA.
SLIP, SILK, QUICK - a wash day hero for all! Our most-wanted HYDRATING CONDITIONER is formulated for every texture, from straight to wavy to curly and coily. Incorporate it into your ritual for a smooth, silky finish in no time.
Expert colorist, Sharon, knows our RECONSTRUCTING TREATMENT MASK is THAT girl. Watch her revive her clients’ hair, rebuilding a strong foundation for visibly healthier strands after just one treatment!
When I tell yall
@CECRED_OFFICIAL
is the truth my hair has never been this defined after washing with no product. Im never using another hair care brand on my hair this is IT.
Today and EVERY DAY we honor the CÉCRED hands of hair stylists. And there is no better way to commemorate
#NationalHairStylistAppreciationDay
, than with the words of our very own hair expert and Vice Chairwoman, Ms.Tina Knowles!
At age 8, I convinced my mom to let me get my hair relaxed so I wouldn’t get made fun of. I never believed my natural hair could be beautiful. I relaxed it for 29 years & did braids for 2 years.
3 months ago I got Cécred & I get tears looking at my curls! I love my natural hair
Yeaaah, we’re snatching wigs with this one😏 From protective styles to your natural roots, we’re prepping you with a healthy foundation no matter how you choose to show up
#cecredwashday
is out in New York, Atlanta, Chicago, Houston, and Los Angeles! We are honored to celebrate the community we’ve built so far and thank you all for your support and love 🫶🏽
Protective princesses stand up 🗣️ If you’re always switching up your protective styles and need some extra repair (like our sis,
@nymatang
), take our hair quiz to find the best award-winning treatments for your pre-style or takedown routine.
@nymatang
If your hair is the drama, keep it fortified like
@bretmanrock
with our BIOACTIVE KERATIN FERMENT formulas to make your hair visibly stronger, shinier, and healthier. Find your perfect CÉCRED treatment by taking our hair quiz online!
i JUST realized she dropped the name of the hair care line in the pre recorded messages for the influencers that were invited to her b-day show!
“in one of my favorite ‘CÉCRED’ spaces!”
#CECRED
@nymatang
@bretmanrock
@desiperkins
CÉCRED solution for her wavy and fine hair? Our RECONSTRUCTING TREATMENT MASK powered by our patent-pending BIOACTIVE KERATIN FERMENT to strengthen strands. Get your personalized CÉCRED ritual by taking our hair quiz at
@nymatang
@bretmanrock
@DesiPerkins
Bust down baddies care for their hair too 💁♀️ Whether you rock weaves, extensions, our buss’ downs like
@makeupshayla
, our patent-pending BIOACTIVE KERATIN FERMENT formulas will strengthen, shine, and nourish your strands. Get your hair profile by taking our hair quiz!
Curly gang, we got something for you too!
@jasmeannnn
’s go-to? Our MOISTURE SEALING LOTION & MOISTURIZING DEEP CONDITIONER, infused with BIOACTIVE KERATIN FERMENT, to achieve those visibly stronger, shinier, and healthier curls.